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キッズトイの世界市場：エンドユーザー別、製品タイプ別、流通チャネル別：機会分析と産業予測、2021-2031年

Kids Toys Market By End User, By Product Type, By Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2021-2031
出版日: | 発行: Allied Market Research | ページ情報: 英文 250 Pages | 納期: 2～3営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=157.14円
キッズトイの世界市場：エンドユーザー別、製品タイプ別、流通チャネル別：機会分析と産業予測、2021-2031年
出版日: 2023年02月01日
発行: Allied Market Research
ページ情報: 英文 250 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のキッズトイ市場規模は、2021年に658億米ドルとなり、2022年から2031年にかけて3%のCAGRで成長し、2031年には895億米ドルに達すると予測されています。

キッズトイ市場には、0～10歳の年齢層向けの玩具が含まれます。この年齢層では、探検玩具やアウトドア玩具が紹介されていますが、ぬいぐるみや人形もこの年齢層では大きなシェアを占めています。また、工作セットやボードゲーム、アクションフィギュアなどもこの年齢層で広く遊ばれています。その結果、STEMに焦点を当てた知育玩具が世界的に導入されるようになりました。さらに、世界的にSTEM関連の仕事が増えていることもあり、親が子どもにSTEM教育玩具に興味を持たせるきっかけになっています。これらの玩具は、科学、技術、工学、数学の4つの教科に集中するよう子供たちに教えます。この年齢層をターゲットに、コーディング、エンジニアリング、化学、メカニカルなど、多面的な分野に焦点を当てたさまざまなSTEM玩具が登場しています。

バーやカフェでのゲームの増加は、多くの消費者をカフェに引きつけるとともに、玩具やゲームの需要を高めています。バーやカフェでのゲームは、近年、世界中で人気を博しています。カフェでのゲームの急速な広がりは、子供だけでなく、大人も新しいゲームを学ぶことを奨励し、有意義な社会的相互作用のためにお互いを結ぶことができます。また、カフェやバーなどの交流の場では、子供をターゲットにした多種多様なおもちゃやゲームが製造され、新世代の消費者を惹きつけるのに役立っています。このようなビジネスモデルは、英国やフランスを含む西欧諸国や北米地域で広く普及しています。例えば、米国では、2016年に5,000以上のボードゲームカフェが発足しました。さらに、中国では700を超えるゲームカフェに加え、北京だけで60のゲームカフェがオープンしました。このような子供から大人まで楽しめるカフェの増加は、世界のキッズトイ市場で活動するプレイヤーに高い収益をもたらすのに貢献しています。

玩具やボードゲームの代わりにデジタル機器を使用することが、特に米国とEUにおける玩具産業の成長を抑制すると予想されます。スマートフォン、コンピューター、ビデオゲームシステム、タブレットの登場は、あらゆる家庭に浸透しています。先進国だけでなく新興国市場でも市場の急速な拡大やデジタルインフラの普及により、子供だけでなく大人もインターネットにアクセスできるようになりました。インドのインターネット加入者数は、2018年9月の5億6,000万人から2020年12月末には6億3,900万人に達しています。高いインターネット普及率とスマートフォンやタブレットでの中毒性の高いオンラインゲームは、子供のおもちゃ市場を甚だしく阻害しています。スマートフォン、ビデオゲーム、コンピューターなどの中毒性の高いガジェットを簡単に入手できることは、予測期間中、子供向け玩具市場にとって大きな課題となると予想されます。

アジア太平洋地域の市場は、市場関係者にとって有利な成長機会を提供しています。消費者の可処分所得の増加とともに、大規模な消費者基盤が市場関係者に有利な機会を提供しています。この地域は、プレミアム玩具やインタラクティブ玩具を発売する潜在的な機会を市場関係者に提供しています。したがって、メーカーは現在、顧客基盤を拡大し、地理的なアウトリーチを向上させるために、この地域での事業拡大に注力しています。

さらに、ブラジルのようなラテンアメリカの国々は、有利な政府政策、大規模な民営化、不正競争との戦いや偽造玩具の押収により、予測期間中に魅力的な機会を広げると思われます。

目次

第1章 イントロダクション

第2章 エグゼクティブサマリー

第3章 市場の概要

  • 市場の定義と範囲
  • 主な調査結果
    • トップインパクトファクター
    • トップインベストメントポケット
  • ポーターのファイブフォース分析
    • 供給企業の適度な交渉力
    • 買い手の適度な交渉力
    • 代替品の脅威は中程度です
    • 新規参入業者の脅威は中程度です
    • ライバルの強さは中程度
  • 市場力学
    • 促進要因
      • バーやカフェでのゲームの登場が、低迷する市場に弾みをつける
      • 新興国における技術革新、国内生産、政府支援の進展が市場成長を促す
      • 子供・若年層からの需要の伸び
    • 抑制要因
      • 関税が市場拡大を制限する
      • デジタル化の進展とスマートフォンの普及が玩具業界を抑制する
    • 機会
      • カーボンフットプリントの削減と環境に配慮した取り組みで、有利な機会を提供します
      • 新興国市場における未開拓のビジネスチャンス
  • COVID-19市場への影響度分析

第4章 キッズトイ市場：エンドユーザー別

  • 概要
    • 市場規模・予測
  • ユニセックス・トイ
    • 主な市場動向、成長要因、機会について
    • 市場規模・予測：地域別
    • 市場シェア分析：国別分析
  • 男の子向け玩具
    • 主な市場動向、成長要因、機会について
    • 市場規模・予測：地域別
    • 市場シェア分析：国別分析
  • 女の子向け玩具
    • 主な市場動向、成長要因、機会について
    • 市場規模・予測：地域別
    • 市場シェア分析：国別分析

第5章 キッズトイ市場：製品タイプ別

  • 概要
    • 市場規模・予測
  • ビルディングトイ
    • 主な市場動向、成長要因、機会について
    • 市場規模・予測：地域別
    • 市場シェア分析：国別分析
    • ビルディングトイキッズトイ市場：ゲーム・パズル別
    • ビルディングトイキッズトイ市場：ビルディングセット別
  • フィギュリン玩具
    • 主な市場動向、成長要因、機会について
    • 市場規模・予測：地域別
    • 市場シェア分析：国別分析
    • フィギュリン・トイズ・キッズ・トイズ市場：アクションフィギュア別
    • フィギュリン・トイキッズトイ市場：人形別
    • フィギュリン・トイキッズトイ市場：ぬいぐるみ別
  • スポーツ・アウトドア玩具
    • 主な市場動向、成長要因、機会について
    • 市場規模・予測：地域別
    • 市場シェア分析：国別分析
  • その他
    • 主な市場動向、成長要因、機会について
    • 市場規模・予測：地域別
    • 市場シェア分析：国別分析

第6章 キッズトイ市場：流通チャネル別

  • 概要
    • 市場規模・予測
  • ハイパーマーケット/スーパーマーケット
    • 主な市場動向、成長要因、機会について
    • 市場規模・予測：地域別
    • 市場シェア分析：国別分析
  • スペシャリティストア
    • 主な市場動向、成長要因、機会について
    • 市場規模・予測：地域別
    • 市場シェア分析：国別分析
  • 百貨店
    • 主な市場動向、成長要因、機会について
    • 市場規模・予測：地域別
    • 市場シェア分析：国別分析
  • オンラインチャンネル
    • 主な市場動向、成長要因、機会について
    • 市場規模・予測：地域別
    • 市場シェア分析：国別分析
  • その他
    • 主な市場動向、成長要因、機会について
    • 市場規模・予測：地域別
    • 市場シェア分析：国別分析

第7章 キッズトイズ市場：地域別

  • 概要
    • 市場規模・予測：地域別
  • 北米
    • 主な動向と機会
    • 市場規模・予測：エンドユーザー別
    • 市場規模・予測：製品タイプ別
      • 北米のビルディングトイ・キッズトイ市場：ゲーム・パズル別
      • 北米のビルディングトイ・キッズトイの市場：ビルディングセット別
      • 北米のフィギュリン玩具キッズトイ市場：アクションフィギュア別
      • 北米フィギュアトイキッズトイ市場：ドール別
      • 北米のフィギアトイキッズトイの市場：ぬいぐるみ別
    • 市場規模・予測：流通チャネル別
    • 市場規模・予測：国別
      • 米国
      • 主な市場動向、成長要因、機会について
      • 市場規模・予測：エンドユーザー別
      • 市場規模・予測：製品タイプ別
      • 市場規模・予測：流通チャネル別
      • カナダ
      • 主な市場動向、成長要因、機会について
      • 市場規模・予測：エンドユーザー別
      • 市場規模・予測：製品タイプ別
      • 市場規模・予測：流通チャネル別
      • メキシコ
      • 主な市場動向、成長要因、機会について
      • 市場規模・予測：エンドユーザー別
      • 市場規模・予測：製品タイプ別
      • 市場規模・予測：流通チャネル別
  • 欧州
    • 主な動向と機会
    • 市場規模・予測：エンドユーザー別
    • 市場規模・予測：製品タイプ別
      • 欧州のビルディングトイ・キッズトイ市場：ゲーム・パズル別
      • 欧州のビルディングトイ・キッズトイ市場：ビルディングセット別
      • 欧州フィギュリン玩具キッズトイ市場：アクションフィギュア別
      • 欧州フィギュリン玩具キッズトイ市場：人形別
      • 欧州フィギアトイキッズトイ市場：ぬいぐるみ別
    • 市場規模・予測：流通チャネル別
    • 市場規模・予測：国別
      • 英国
      • 主な市場動向、成長要因、機会について
      • 市場規模・予測：エンドユーザー別
      • 市場規模・予測：製品タイプ別
      • 市場規模・予測：流通チャネル別
      • ドイツ
      • 主な市場動向、成長要因、機会について
      • 市場規模・予測：エンドユーザー別
      • 市場規模・予測：製品タイプ別
      • 市場規模・予測：流通チャネル別
      • フランス
      • 主な市場動向、成長要因、機会について
      • 市場規模・予測：エンドユーザー別
      • 市場規模・予測：製品タイプ別
      • 市場規模・予測：流通チャネル別
      • イタリア
      • 主な市場動向、成長要因、機会について
      • 市場規模・予測：エンドユーザー別
      • 市場規模・予測：製品タイプ別
      • 市場規模・予測：流通チャネル別
      • スペイン
      • 主な市場動向、成長要因、機会について
      • 市場規模・予測：エンドユーザー別
      • 市場規模・予測：製品タイプ別
      • 市場規模・予測：流通チャネル別
      • ロシア
      • 主な市場動向、成長要因、機会について
      • 市場規模・予測：エンドユーザー別
      • 市場規模・予測：製品タイプ別
      • 市場規模・予測：流通チャネル別
      • その他欧州
      • 主な市場動向、成長要因、機会について
      • 市場規模・予測：エンドユーザー別
      • 市場規模・予測：製品タイプ別
      • 市場規模・予測：流通チャネル別
  • アジア太平洋地域
    • 主な動向と機会
    • 市場規模・予測：エンドユーザー別
    • 市場規模・予測：製品タイプ別
      • アジア太平洋のビルディングトイ・キッズトイ市場：ゲーム・パズル別
      • アジア太平洋のビルディングトイ・キッズトイ市場：ビルディングセット別
      • アジア太平洋地域のフィギュリン・トイズキッズトイ市場：アクションフィギュア別
      • アジア太平洋地域のフィギュリン・トイズキッズトイ市場：人形別
      • アジア太平洋地域のフィギアトイキッズトイの市場：ぬいぐるみ別
    • 市場規模・予測：流通チャネル別
    • 市場規模・予測：国別
      • 中国
      • 主な市場動向、成長要因、機会について
      • 市場規模・予測：エンドユーザー別
      • 市場規模・予測：製品タイプ別
      • 市場規模・予測：流通チャネル別
      • インド
      • 主な市場動向、成長要因、機会について
      • 市場規模・予測：エンドユーザー別
      • 市場規模・予測：製品タイプ別
      • 市場規模・予測：流通チャネル別
      • 日本
      • 主な市場動向、成長要因、機会について
      • 市場規模・予測：エンドユーザー別
      • 市場規模・予測：製品タイプ別
      • 市場規模・予測：流通チャネル別
      • アセアン
      • 主な市場動向、成長要因、機会について
      • 市場規模・予測：エンドユーザー別
      • 市場規模・予測：製品タイプ別
      • 市場規模・予測：流通チャネル別
      • オーストラリア
      • 主な市場動向、成長要因、機会について
      • 市場規模・予測：エンドユーザー別
      • 市場規模・予測：製品タイプ別
      • 市場規模・予測：流通チャネル別
      • その他アジア太平洋地域
      • 主な市場動向、成長要因、機会について
      • 市場規模・予測：エンドユーザー別
      • 市場規模・予測：製品タイプ別
      • 市場規模・予測：流通チャネル別
  • LAMEA
    • 主な動向と機会
    • 市場規模・予測：エンドユーザー別
    • 市場規模・予測：製品タイプ別
      • LAMEAのビルディングトイキッズトイ市場：ゲーム・パズル別
      • LAMEAのビルディングトイ・キッズトイ市場：ビルディングセット別
      • LAMEAのフィギュリン・トイキッズトイ市場：アクションフィギュア別
      • LAMEAのフィギュリン玩具市場：人形別
      • LAMEAのフィギアトイキッズトイ市場：ぬいぐるみ別
    • 市場規模・予測：流通チャネル別
    • 市場規模・予測：国別
      • ブラジル
      • 主な市場動向、成長要因、機会について
      • 市場規模・予測：エンドユーザー別
      • 市場規模・予測：製品タイプ別
      • 市場規模・予測：流通チャネル別
      • アルゼンチン
      • 主な市場動向、成長要因、機会について
      • 市場規模・予測：エンドユーザー別
      • 市場規模・予測：製品タイプ別
      • 市場規模・予測：流通チャネル別
      • エジプト
      • 主な市場動向、成長要因、機会について
      • 市場規模・予測：エンドユーザー別
      • 市場規模・予測：製品タイプ別
      • 市場規模・予測：流通チャネル別
      • LAMEAの残りの地域
      • 主な市場動向、成長要因、機会について
      • 市場規模・予測：エンドユーザー別
      • 市場規模・予測：製品タイプ別
      • 市場規模・予測：流通チャネル別

第8章 競合情勢

  • イントロダクション
  • 主要成功戦略
  • 主要10社の製品マッピング
  • 競合ダッシュボード
  • 競合ヒートマップ
  • トップ企業のポジショニング、2021年

第9章 企業プロファイル

  • Atlas Games
  • Clementoni S.p.A.
  • Giochi Preziosi SpA
  • Goliath Games, LLC
  • GuangDong Hayidai toys Co.,Ltd.
  • Hasbro, Inc.
  • Mattel, Inc.
  • Reliance Industries Limited
  • Bella Luna Toys
  • Simba Dickie Group GmbH
  • Thames & Kosmos, LLC.
  • KIRKBI A/S
  • TOMY Company, Ltd.
  • VTech Holdings Limited
  • Ravensburger
図表

LIST OF TABLES

  • TABLE 01. GLOBAL KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)
  • TABLE 02. KIDS TOYS MARKET FOR UNISEX TOYS , BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 03. KIDS TOYS MARKET FOR TOYS FOR BOYS , BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 04. KIDS TOYS MARKET FOR TOYS FOR GIRLS , BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 05. GLOBAL KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 06. KIDS TOYS MARKET FOR BUILDING TOYS, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 07. GLOBAL BUILDING TOYS KIDS TOYS MARKET, BY GAMES AND PUZZLES, 2021-2031 (REVENUE, $MILLION)
  • TABLE 08. GLOBAL BUILDING TOYS KIDS TOYS MARKET, BY BUILDING SETS, 2021-2031 (REVENUE, $MILLION)
  • TABLE 09. KIDS TOYS MARKET FOR FIGURINE TOYS, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 10. GLOBAL FIGURINE TOYS KIDS TOYS MARKET, BY ACTION FIGURES, 2021-2031 (REVENUE, $MILLION)
  • TABLE 11. GLOBAL FIGURINE TOYS KIDS TOYS MARKET, BY DOLLS, 2021-2031 (REVENUE, $MILLION)
  • TABLE 12. GLOBAL FIGURINE TOYS KIDS TOYS MARKET, BY PLUSH, 2021-2031 (REVENUE, $MILLION)
  • TABLE 13. KIDS TOYS MARKET FOR SPORTS AND OUTDOOR TOYS, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 14. KIDS TOYS MARKET FOR OTHERS, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 15. GLOBAL KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 16. KIDS TOYS MARKET FOR HYPERMARKET/SUPERMARKET, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 17. KIDS TOYS MARKET FOR SPECIALTY STORES, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 18. KIDS TOYS MARKET FOR DEPARTMENTAL STORES, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 19. KIDS TOYS MARKET FOR ONLINE CHANNELS, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 20. KIDS TOYS MARKET FOR OTHERS, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 21. KIDS TOYS MARKET, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 22. NORTH AMERICA KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)
  • TABLE 23. NORTH AMERICA KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 24. NORTH AMERICA BUILDING TOYS KIDS TOYS MARKET, BY GAMES AND PUZZLES, 2021-2031 (REVENUE, $MILLION)
  • TABLE 25. NORTH AMERICA BUILDING TOYS KIDS TOYS MARKET, BY BUILDING SETS, 2021-2031 (REVENUE, $MILLION)
  • TABLE 26. NORTH AMERICA FIGURINE TOYS KIDS TOYS MARKET, BY ACTION FIGURES, 2021-2031 (REVENUE, $MILLION)
  • TABLE 27. NORTH AMERICA FIGURINE TOYS KIDS TOYS MARKET, BY DOLLS, 2021-2031 (REVENUE, $MILLION)
  • TABLE 28. NORTH AMERICA FIGURINE TOYS KIDS TOYS MARKET, BY PLUSH, 2021-2031 (REVENUE, $MILLION)
  • TABLE 29. NORTH AMERICA KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 30. NORTH AMERICA KIDS TOYS MARKET, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 31. U.S. KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)
  • TABLE 32. U.S. KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 33. U.S. KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 34. CANADA KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)
  • TABLE 35. CANADA KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 36. CANADA KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 37. MEXICO KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)
  • TABLE 38. MEXICO KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 39. MEXICO KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 40. EUROPE KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)
  • TABLE 41. EUROPE KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 42. EUROPE BUILDING TOYS KIDS TOYS MARKET, BY GAMES AND PUZZLES, 2021-2031 (REVENUE, $MILLION)
  • TABLE 43. EUROPE BUILDING TOYS KIDS TOYS MARKET, BY BUILDING SETS, 2021-2031 (REVENUE, $MILLION)
  • TABLE 44. EUROPE FIGURINE TOYS KIDS TOYS MARKET, BY ACTION FIGURES, 2021-2031 (REVENUE, $MILLION)
  • TABLE 45. EUROPE FIGURINE TOYS KIDS TOYS MARKET, BY DOLLS, 2021-2031 (REVENUE, $MILLION)
  • TABLE 46. EUROPE FIGURINE TOYS KIDS TOYS MARKET, BY PLUSH, 2021-2031 (REVENUE, $MILLION)
  • TABLE 47. EUROPE KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 48. EUROPE KIDS TOYS MARKET, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 49. UK KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)
  • TABLE 50. UK KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 51. UK KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 52. GERMANY KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)
  • TABLE 53. GERMANY KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 54. GERMANY KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 55. FRANCE KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)
  • TABLE 56. FRANCE KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 57. FRANCE KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 58. ITALY KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)
  • TABLE 59. ITALY KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 60. ITALY KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 61. SPAIN KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)
  • TABLE 62. SPAIN KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 63. SPAIN KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 64. RUSSIA KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)
  • TABLE 65. RUSSIA KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 66. RUSSIA KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 67. REST OF EUROPE KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)
  • TABLE 68. REST OF EUROPE KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 69. REST OF EUROPE KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 70. ASIA-PACIFIC KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)
  • TABLE 71. ASIA-PACIFIC KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 72. ASIA-PACIFIC BUILDING TOYS KIDS TOYS MARKET, BY GAMES AND PUZZLES, 2021-2031 (REVENUE, $MILLION)
  • TABLE 73. ASIA-PACIFIC BUILDING TOYS KIDS TOYS MARKET, BY BUILDING SETS, 2021-2031 (REVENUE, $MILLION)
  • TABLE 74. ASIA-PACIFIC FIGURINE TOYS KIDS TOYS MARKET, BY ACTION FIGURES, 2021-2031 (REVENUE, $MILLION)
  • TABLE 75. ASIA-PACIFIC FIGURINE TOYS KIDS TOYS MARKET, BY DOLLS, 2021-2031 (REVENUE, $MILLION)
  • TABLE 76. ASIA-PACIFIC FIGURINE TOYS KIDS TOYS MARKET, BY PLUSH, 2021-2031 (REVENUE, $MILLION)
  • TABLE 77. ASIA-PACIFIC KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 78. ASIA-PACIFIC KIDS TOYS MARKET, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 79. CHINA KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)
  • TABLE 80. CHINA KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 81. CHINA KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 82. INDIA KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)
  • TABLE 83. INDIA KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 84. INDIA KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 85. JAPAN KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)
  • TABLE 86. JAPAN KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 87. JAPAN KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 88. ASEAN KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)
  • TABLE 89. ASEAN KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 90. ASEAN KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 91. AUSTRALIA KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)
  • TABLE 92. AUSTRALIA KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 93. AUSTRALIA KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 94. REST OF ASIA-PACIFIC KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)
  • TABLE 95. REST OF ASIA-PACIFIC KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 96. REST OF ASIA-PACIFIC KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 97. LAMEA KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)
  • TABLE 98. LAMEA KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 99. LAMEA BUILDING TOYS KIDS TOYS MARKET, BY GAMES AND PUZZLES, 2021-2031 (REVENUE, $MILLION)
  • TABLE 100. LAMEA BUILDING TOYS KIDS TOYS MARKET, BY BUILDING SETS, 2021-2031 (REVENUE, $MILLION)
  • TABLE 101. LAMEA FIGURINE TOYS KIDS TOYS MARKET, BY ACTION FIGURES, 2021-2031 (REVENUE, $MILLION)
  • TABLE 102. LAMEA FIGURINE TOYS KIDS TOYS MARKET, BY DOLLS, 2021-2031 (REVENUE, $MILLION)
  • TABLE 103. LAMEA FIGURINE TOYS KIDS TOYS MARKET, BY PLUSH, 2021-2031 (REVENUE, $MILLION)
  • TABLE 104. LAMEA KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 105. LAMEA KIDS TOYS MARKET, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 106. BRAZIL KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)
  • TABLE 107. BRAZIL KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 108. BRAZIL KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 109. ARGENTINA KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)
  • TABLE 110. ARGENTINA KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 111. ARGENTINA KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 112. EGYPT KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)
  • TABLE 113. EGYPT KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 114. EGYPT KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 115. REST OF LAMEA KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)
  • TABLE 116. REST OF LAMEA KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 117. REST OF LAMEA KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 118. ATLAS GAMES: KEY EXECUTIVES
  • TABLE 119. ATLAS GAMES: COMPANY SNAPSHOT
  • TABLE 120. ATLAS GAMES: PRODUCT SEGMENTS
  • TABLE 121. ATLAS GAMES: PRODUCT PORTFOLIO
  • TABLE 122. ATLAS GAMES: KEY STRATERGIES
  • TABLE 123. CLEMENTONI S.P.A.: KEY EXECUTIVES
  • TABLE 124. CLEMENTONI S.P.A.: COMPANY SNAPSHOT
  • TABLE 125. CLEMENTONI S.P.A.: PRODUCT SEGMENTS
  • TABLE 126. CLEMENTONI S.P.A.: PRODUCT PORTFOLIO
  • TABLE 127. GIOCHI PREZIOSI SPA: KEY EXECUTIVES
  • TABLE 128. GIOCHI PREZIOSI SPA: COMPANY SNAPSHOT
  • TABLE 129. GIOCHI PREZIOSI SPA: PRODUCT SEGMENTS
  • TABLE 130. GIOCHI PREZIOSI SPA: PRODUCT PORTFOLIO
  • TABLE 131. GOLIATH GAMES, LLC: KEY EXECUTIVES
  • TABLE 132. GOLIATH GAMES, LLC: COMPANY SNAPSHOT
  • TABLE 133. GOLIATH GAMES, LLC: PRODUCT SEGMENTS
  • TABLE 134. GOLIATH GAMES, LLC: PRODUCT PORTFOLIO
  • TABLE 135. GOLIATH GAMES, LLC: KEY STRATERGIES
  • TABLE 136. GUANGDONG HAYIDAI TOYS CO.,LTD.: KEY EXECUTIVES
  • TABLE 137. GUANGDONG HAYIDAI TOYS CO.,LTD.: COMPANY SNAPSHOT
  • TABLE 138. GUANGDONG HAYIDAI TOYS CO.,LTD.: PRODUCT SEGMENTS
  • TABLE 139. GUANGDONG HAYIDAI TOYS CO.,LTD.: PRODUCT PORTFOLIO
  • TABLE 140. HASBRO, INC.: KEY EXECUTIVES
  • TABLE 141. HASBRO, INC.: COMPANY SNAPSHOT
  • TABLE 142. HASBRO, INC.: PRODUCT SEGMENTS
  • TABLE 143. HASBRO, INC.: PRODUCT PORTFOLIO
  • TABLE 144. HASBRO, INC.: KEY STRATERGIES
  • TABLE 145. MATTEL, INC.: KEY EXECUTIVES
  • TABLE 146. MATTEL, INC.: COMPANY SNAPSHOT
  • TABLE 147. MATTEL, INC.: PRODUCT SEGMENTS
  • TABLE 148. MATTEL, INC.: PRODUCT PORTFOLIO
  • TABLE 149. MATTEL, INC.: KEY STRATERGIES
  • TABLE 150. RELIANCE INDUSTRIES LIMITED: KEY EXECUTIVES
  • TABLE 151. RELIANCE INDUSTRIES LIMITED: COMPANY SNAPSHOT
  • TABLE 152. RELIANCE INDUSTRIES LIMITED: PRODUCT SEGMENTS
  • TABLE 153. RELIANCE INDUSTRIES LIMITED: PRODUCT PORTFOLIO
  • TABLE 154. RELIANCE INDUSTRIES LIMITED: KEY STRATERGIES
  • TABLE 155. BELLA LUNA TOYS: KEY EXECUTIVES
  • TABLE 156. BELLA LUNA TOYS: COMPANY SNAPSHOT
  • TABLE 157. BELLA LUNA TOYS: PRODUCT SEGMENTS
  • TABLE 158. BELLA LUNA TOYS: PRODUCT PORTFOLIO
  • TABLE 159. SIMBA DICKIE GROUP GMBH: KEY EXECUTIVES
  • TABLE 160. SIMBA DICKIE GROUP GMBH: COMPANY SNAPSHOT
  • TABLE 161. SIMBA DICKIE GROUP GMBH: PRODUCT SEGMENTS
  • TABLE 162. SIMBA DICKIE GROUP GMBH: PRODUCT PORTFOLIO
  • TABLE 163. THAMES & KOSMOS, LLC.: KEY EXECUTIVES
  • TABLE 164. THAMES & KOSMOS, LLC.: COMPANY SNAPSHOT
  • TABLE 165. THAMES & KOSMOS, LLC.: PRODUCT SEGMENTS
  • TABLE 166. THAMES & KOSMOS, LLC.: PRODUCT PORTFOLIO
  • TABLE 167. KIRKBI A/S: KEY EXECUTIVES
  • TABLE 168. KIRKBI A/S: COMPANY SNAPSHOT
  • TABLE 169. KIRKBI A/S: PRODUCT SEGMENTS
  • TABLE 170. KIRKBI A/S: PRODUCT PORTFOLIO
  • TABLE 171. TOMY COMPANY, LTD.: KEY EXECUTIVES
  • TABLE 172. TOMY COMPANY, LTD.: COMPANY SNAPSHOT
  • TABLE 173. TOMY COMPANY, LTD.: PRODUCT SEGMENTS
  • TABLE 174. TOMY COMPANY, LTD.: PRODUCT PORTFOLIO
  • TABLE 175. VTECH HOLDINGS LIMITED: KEY EXECUTIVES
  • TABLE 176. VTECH HOLDINGS LIMITED: COMPANY SNAPSHOT
  • TABLE 177. VTECH HOLDINGS LIMITED: PRODUCT SEGMENTS
  • TABLE 178. VTECH HOLDINGS LIMITED: PRODUCT PORTFOLIO
  • TABLE 179. VTECH HOLDINGS LIMITED: KEY STRATERGIES
  • TABLE 180. RAVENSBURGER: KEY EXECUTIVES
  • TABLE 181. RAVENSBURGER: COMPANY SNAPSHOT
  • TABLE 182. RAVENSBURGER: PRODUCT SEGMENTS
  • TABLE 183. RAVENSBURGER: PRODUCT PORTFOLIO
  • TABLE 184. RAVENSBURGER: KEY STRATERGIES

LIST OF FIGURES

  • FIGURE 01. KIDS TOYS MARKET, 2021-2031
  • FIGURE 02. SEGMENTATION OF KIDS TOYS MARKET, 2021-2031
  • FIGURE 03. TOP INVESTMENT POCKETS IN KIDS TOYS MARKET (2022-2031)
  • FIGURE 04. MODERATE BARGAINING POWER OF SUPPLIERS
  • FIGURE 05. MODERATE BARGAINING POWER OF BUYERS
  • FIGURE 06. MODERATE THREAT OF SUBSTITUTES
  • FIGURE 07. MODERATE THREAT OF NEW ENTRANTS
  • FIGURE 08. MODERATE INTENSITY OF RIVALRY
  • FIGURE 09. DRIVERS, RESTRAINTS AND OPPORTUNITIES: GLOBALKIDS TOYS MARKET
  • FIGURE 10. KIDS TOYS MARKET, BY END USER, 2021(%)
  • FIGURE 11. COMPARATIVE SHARE ANALYSIS OF KIDS TOYS MARKET FOR UNISEX TOYS , BY COUNTRY 2021-2031(%)
  • FIGURE 12. COMPARATIVE SHARE ANALYSIS OF KIDS TOYS MARKET FOR TOYS FOR BOYS , BY COUNTRY 2021-2031(%)
  • FIGURE 13. COMPARATIVE SHARE ANALYSIS OF KIDS TOYS MARKET FOR TOYS FOR GIRLS , BY COUNTRY 2021-2031(%)
  • FIGURE 14. KIDS TOYS MARKET, BY PRODUCT TYPE, 2021(%)
  • FIGURE 15. COMPARATIVE SHARE ANALYSIS OF KIDS TOYS MARKET FOR BUILDING TOYS, BY COUNTRY 2021-2031(%)
  • FIGURE 16. COMPARATIVE SHARE ANALYSIS OF KIDS TOYS MARKET FOR FIGURINE TOYS, BY COUNTRY 2021-2031(%)
  • FIGURE 17. COMPARATIVE SHARE ANALYSIS OF KIDS TOYS MARKET FOR SPORTS AND OUTDOOR TOYS, BY COUNTRY 2021-2031(%)
  • FIGURE 18. COMPARATIVE SHARE ANALYSIS OF KIDS TOYS MARKET FOR OTHERS, BY COUNTRY 2021-2031(%)
  • FIGURE 19. KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021(%)
  • FIGURE 20. COMPARATIVE SHARE ANALYSIS OF KIDS TOYS MARKET FOR HYPERMARKET/SUPERMARKET, BY COUNTRY 2021-2031(%)
  • FIGURE 21. COMPARATIVE SHARE ANALYSIS OF KIDS TOYS MARKET FOR SPECIALTY STORES, BY COUNTRY 2021-2031(%)
  • FIGURE 22. COMPARATIVE SHARE ANALYSIS OF KIDS TOYS MARKET FOR DEPARTMENTAL STORES, BY COUNTRY 2021-2031(%)
  • FIGURE 23. COMPARATIVE SHARE ANALYSIS OF KIDS TOYS MARKET FOR ONLINE CHANNELS, BY COUNTRY 2021-2031(%)
  • FIGURE 24. COMPARATIVE SHARE ANALYSIS OF KIDS TOYS MARKET FOR OTHERS, BY COUNTRY 2021-2031(%)
  • FIGURE 25. KIDS TOYS MARKET BY REGION, 2021
  • FIGURE 26. U.S. KIDS TOYS MARKET, 2021-2031 ($MILLION)
  • FIGURE 27. CANADA KIDS TOYS MARKET, 2021-2031 ($MILLION)
  • FIGURE 28. MEXICO KIDS TOYS MARKET, 2021-2031 ($MILLION)
  • FIGURE 29. UK KIDS TOYS MARKET, 2021-2031 ($MILLION)
  • FIGURE 30. GERMANY KIDS TOYS MARKET, 2021-2031 ($MILLION)
  • FIGURE 31. FRANCE KIDS TOYS MARKET, 2021-2031 ($MILLION)
  • FIGURE 32. ITALY KIDS TOYS MARKET, 2021-2031 ($MILLION)
  • FIGURE 33. SPAIN KIDS TOYS MARKET, 2021-2031 ($MILLION)
  • FIGURE 34. RUSSIA KIDS TOYS MARKET, 2021-2031 ($MILLION)
  • FIGURE 35. REST OF EUROPE KIDS TOYS MARKET, 2021-2031 ($MILLION)
  • FIGURE 36. CHINA KIDS TOYS MARKET, 2021-2031 ($MILLION)
  • FIGURE 37. INDIA KIDS TOYS MARKET, 2021-2031 ($MILLION)
  • FIGURE 38. JAPAN KIDS TOYS MARKET, 2021-2031 ($MILLION)
  • FIGURE 39. ASEAN KIDS TOYS MARKET, 2021-2031 ($MILLION)
  • FIGURE 40. AUSTRALIA KIDS TOYS MARKET, 2021-2031 ($MILLION)
  • FIGURE 41. REST OF ASIA-PACIFIC KIDS TOYS MARKET, 2021-2031 ($MILLION)
  • FIGURE 42. BRAZIL KIDS TOYS MARKET, 2021-2031 ($MILLION)
  • FIGURE 43. ARGENTINA KIDS TOYS MARKET, 2021-2031 ($MILLION)
  • FIGURE 44. EGYPT KIDS TOYS MARKET, 2021-2031 ($MILLION)
  • FIGURE 45. REST OF LAMEA KIDS TOYS MARKET, 2021-2031 ($MILLION)
  • FIGURE 46. TOP WINNING STRATEGIES, BY YEAR
  • FIGURE 47. TOP WINNING STRATEGIES, BY DEVELOPMENT
  • FIGURE 48. TOP WINNING STRATEGIES, BY COMPANY
  • FIGURE 49. PRODUCT MAPPING OF TOP 10 PLAYERS
  • FIGURE 50. COMPETITIVE DASHBOARD
  • FIGURE 51. COMPETITIVE HEATMAP: KIDS TOYS MARKET
  • FIGURE 52. TOP PLAYER POSITIONING, 2021
  • FIGURE 53. HASBRO, INC.: NET REVENUE, 2019-2021 ($MILLION)
  • FIGURE 54. HASBRO, INC.: REVENUE SHARE BY SEGMENT, 2021 (%)
  • FIGURE 55. HASBRO, INC.: REVENUE SHARE BY REGION, 2021 (%)
  • FIGURE 56. MATTEL, INC.: NET SALES, 2019-2021 ($MILLION)
  • FIGURE 57. MATTEL, INC.: REVENUE SHARE BY SEGMENT, 2021 (%)
  • FIGURE 58. MATTEL, INC.: REVENUE SHARE BY REGION, 2021 (%)
  • FIGURE 59. RELIANCE INDUSTRIES LIMITED: NET REVENUE, 2019-2021 ($MILLION)
  • FIGURE 60. RELIANCE INDUSTRIES LIMITED: RESEARCH & DEVELOPMENT EXPENDITURE, 2019-2021
  • FIGURE 61. RELIANCE INDUSTRIES LIMITED: REVENUE SHARE BY SEGMENT, 2021 (%)
  • FIGURE 62. RELIANCE INDUSTRIES LIMITED: REVENUE SHARE BY REGION, 2021 (%)
  • FIGURE 63. TOMY COMPANY, LTD.: NET SALES, 2019-2021 ($MILLION)
  • FIGURE 64. TOMY COMPANY, LTD.: RESEARCH & DEVELOPMENT EXPENDITURE, 2019-2021
  • FIGURE 65. TOMY COMPANY, LTD.: REVENUE SHARE BY REGION, 2021 (%)
  • FIGURE 66. VTECH HOLDINGS LIMITED: NET REVENUE, 2019-2021 ($MILLION)
  • FIGURE 67. VTECH HOLDINGS LIMITED: RESEARCH & DEVELOPMENT EXPENDITURE, 2019-2021
  • FIGURE 68. VTECH HOLDINGS LIMITED: REVENUE SHARE BY SEGMENT, 2022 (%)
目次
Product Code: A06531

The global kids toys market size was valued at $65.8 billion in 2021, and is projected to reach $89.5 billion by 2031, growing at a CAGR of 3% from 2022 to 2031.

Kids toys market includes toys for the age group of 0-10 years. Exploratory and outdoor toys are introduced in this age group; however, plush toys and dolls also constitute a significant share in this age group. In addition, construction sets, board games, and action figures are also widely played by this age group. As a result, educational toys focusing on STEM are now being introduced globally. Furthermore, increase in STEM jobs globally has resulted in parents creating interest in their children in STEM educational toys. These toys teach kids to focus on the 4 subjects, Science, Technology, Engineering, and Math. A plethora of different STEM toys focusing on multifaceted disciplines, including but not limited to coding, engineering, chemistry, and mechanical toys are now being introduced to target this age group segment.

Increase in number of games in bars and cafes globally boosts the demand for toys and games along with attracting a large number of consumers toward such cafes. These games in bars and cafes witness high traction and gained popularity across the world in the course of recent years. The rapid expansion of games in cafes encourages children as well as adults to learn new games along with connecting each other for meaningful social interactions. Huge variety of toys and games are now being manufactured to target kids and help to attract a new generation of consumers in these cafes, bars, and other social interaction sites across the globe. Such business models are highly prevalent in Western European countries, including but not limited to the UK and France and in the North American region. For instance, in the U.S., over 5,000 board game cafes were inaugurated in 2016. Furthermore, 60 gaming cafes were opened in Beijing alone, in addition to over 700 gaming cafes in China. The increase in number of these cafes that cater to both kids and adults helps to generate high revenues for the players operating in the global kids toys market.

The use of digital devices instead of toys and board games is expected to restrain the growth of the toys industry, particularly in the U.S. and EU. The advent of smartphones, computers, video game systems, and tablets has penetrated every household. Rapid market expansion and the proliferation of digital infrastructure in developed as well as developing regions have given access to internet to adults as well as to kids. The number of internet subscribers in India reached 639 million by the end of December 2020 from 560 million in September 2018.  High internet penetration and highly addicting online games on smartphones and tablets have enormously hampered the kids toys market. Easy availability of high addicting gadgets, such as smartphones, video games, and computers, is anticipated to pose a significant challenge for the kids toys market during the forecast period.

The market in the Asia-Pacific region offers lucrative growth opportunities for market players. Large consumer base along with rise in disposable income of consumers provides lucrative opportunities for the market players. This region offers potential opportunities for market players to launch premium and interactive toys. Therefore, manufacturers now focus on expanding their business in this region to increase their customer base and improve their geographical outreach.

Moreover, countries in Latin America, such as Brazil, would unfold attractive opportunities during the forecast period due to favorable government policies, large-scale privatization, and combating unfair competition & the seizure of counterfeit toys.

The kids toys market is segmented on the basis of product type, end-user, distribution channel, and region. On the basis of product type the market is categorized into building toys, figurine toys, sports & outdoor toys and others. On the basis of end users, the market is bifurcated into unisex toys, toys for boys, and toys for girls. On the basis of distribution channel, the market is categorized into hypermarkets/supermarkets, specialty stores, departmental stores, online channels, and others. On the basis of region, the market is classified into North America (the U.S., Canada, and Mexico) Europe (the UK, Germany, France, Italy, Sweden, Spain, Russia, the Netherlands, and the Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Thailand, Australia, New Zealand, and Rest of Asia-Pacific, and LAMEA (Brazil, Argentina, UAE, Saudi Arabia, South Africa, Egypt, and Rest of LAMEA).

The players operating in the global market have adopted various developmental strategies including but not limited to product launches, geographical expansion, and acquisitions to increase their market share, gain profitability, and remain competitive in the market. The key players included in the market analysis are - The key players included in the market analysis are - Atlas Games, Clementoni S.P.A., Famosa Toys, Goliath Games, Guangdong Hayidai Toys Co., Ltd., Hasbro, Inc., Mattel, Inc., Ravensburger AG, Reliance Industries Limited, Schuco Model., Simba Dickie Group., Thames & Kosmos, The LEGO Group, Tomy Company, Ltd and Vtech Holdings.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the kids toys market analysis from 2021 to 2031 to identify the prevailing kids toys market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the kids toys market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global kids toys market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By End User

  • Unisex Toys 
  • Toys for Boys 
  • Toys for Girls 

By Product Type

  • Building Toys
    • Games and Puzzles
    • Building Sets
  • Figurine Toys
    • Action Figures
    • Dolls
    • Plush
  • Sports and Outdoor Toys
  • Others

By Distribution Channel

  • Hypermarket/Supermarket
  • Specialty Stores
  • Departmental Stores
  • Online Channels
  • Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • Asean
    • Australia
    • Rest of Asia-Pacific
  • LAMEA
    • Brazil
    • Argentina
    • Egypt
    • Rest of LAMEA

Key Market Players

  • Atlas Games
  • Clementoni S.p.A.
  • Goliath Games, LLC
  • Hasbro, Inc.
  • Bella Luna Toys
  • Thames & Kosmos, LLC.
  • KIRKBI A/S
  • VTech Holdings Limited
  • Reliance Industries Limited
  • Ravensburger
  • Giochi Preziosi SpA
  • Mattel, Inc.
  • Simba Dickie Group GmbH
  • TOMY Company, Ltd.
  • GuangDong Hayidai toys Co.,Ltd.

TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION

  • 1.1. Report description
  • 1.2. Key market segments
  • 1.3. Key benefits to the stakeholders
  • 1.4. Research Methodology
    • 1.4.1. Primary research
    • 1.4.2. Secondary research
    • 1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

  • 2.1. CXO Perspective

CHAPTER 3: MARKET OVERVIEW

  • 3.1. Market definition and scope
  • 3.2. Key findings
    • 3.2.1. Top impacting factors
    • 3.2.2. Top investment pockets
  • 3.3. Porter's five forces analysis
    • 3.3.1. Moderate bargaining power of suppliers
    • 3.3.2. Moderate bargaining power of buyers
    • 3.3.3. Moderate threat of substitutes
    • 3.3.4. Moderate threat of new entrants
    • 3.3.5. Moderate intensity of rivalry
  • 3.4. Market dynamics
    • 3.4.1. Drivers
      • 3.4.1.1. The emergence of games in bars and cafes provides impetus to the stagnant market
      • 3.4.1.2. Rise in innovation, domestic production, and government support in developing countries foster the market growth
      • 3.4.1.3. Growth in demand from children and young population
    • 3.4.2. Restraints
      • 3.4.2.1. Tariff duties to restrict market expansion
      • 3.4.2.2. Growth in digitalization and widespread penetration of smartphones restraining the toys industry
    • 3.4.3. Opportunities
      • 3.4.3.1. Reduction of carbon footprints and environment-friendly initiatives to provide lucrative opportunities
      • 3.4.3.2. Untapped opportunities in developing markets
  • 3.5. COVID-19 Impact Analysis on the market

CHAPTER 4: KIDS TOYS MARKET, BY END USER

  • 4.1. Overview
    • 4.1.1. Market size and forecast
  • 4.2. Unisex Toys 
    • 4.2.1. Key market trends, growth factors and opportunities
    • 4.2.2. Market size and forecast, by region
    • 4.2.3. Market share analysis by country
  • 4.3. Toys for Boys 
    • 4.3.1. Key market trends, growth factors and opportunities
    • 4.3.2. Market size and forecast, by region
    • 4.3.3. Market share analysis by country
  • 4.4. Toys for Girls 
    • 4.4.1. Key market trends, growth factors and opportunities
    • 4.4.2. Market size and forecast, by region
    • 4.4.3. Market share analysis by country

CHAPTER 5: KIDS TOYS MARKET, BY PRODUCT TYPE

  • 5.1. Overview
    • 5.1.1. Market size and forecast
  • 5.2. Building Toys
    • 5.2.1. Key market trends, growth factors and opportunities
    • 5.2.2. Market size and forecast, by region
    • 5.2.3. Market share analysis by country
    • 5.2.4. Building Toys Kids Toys Market by Games and Puzzles
    • 5.2.5. Building Toys Kids Toys Market by Building Sets
  • 5.3. Figurine Toys
    • 5.3.1. Key market trends, growth factors and opportunities
    • 5.3.2. Market size and forecast, by region
    • 5.3.3. Market share analysis by country
    • 5.3.4. Figurine Toys Kids Toys Market by Action Figures
    • 5.3.5. Figurine Toys Kids Toys Market by Dolls
    • 5.3.6. Figurine Toys Kids Toys Market by Plush
  • 5.4. Sports and Outdoor Toys
    • 5.4.1. Key market trends, growth factors and opportunities
    • 5.4.2. Market size and forecast, by region
    • 5.4.3. Market share analysis by country
  • 5.5. Others
    • 5.5.1. Key market trends, growth factors and opportunities
    • 5.5.2. Market size and forecast, by region
    • 5.5.3. Market share analysis by country

CHAPTER 6: KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL

  • 6.1. Overview
    • 6.1.1. Market size and forecast
  • 6.2. Hypermarket/Supermarket
    • 6.2.1. Key market trends, growth factors and opportunities
    • 6.2.2. Market size and forecast, by region
    • 6.2.3. Market share analysis by country
  • 6.3. Specialty Stores
    • 6.3.1. Key market trends, growth factors and opportunities
    • 6.3.2. Market size and forecast, by region
    • 6.3.3. Market share analysis by country
  • 6.4. Departmental Stores
    • 6.4.1. Key market trends, growth factors and opportunities
    • 6.4.2. Market size and forecast, by region
    • 6.4.3. Market share analysis by country
  • 6.5. Online Channels
    • 6.5.1. Key market trends, growth factors and opportunities
    • 6.5.2. Market size and forecast, by region
    • 6.5.3. Market share analysis by country
  • 6.6. Others
    • 6.6.1. Key market trends, growth factors and opportunities
    • 6.6.2. Market size and forecast, by region
    • 6.6.3. Market share analysis by country

CHAPTER 7: KIDS TOYS MARKET, BY REGION

  • 7.1. Overview
    • 7.1.1. Market size and forecast By Region
  • 7.2. North America
    • 7.2.1. Key trends and opportunities
    • 7.2.2. Market size and forecast, by End User
    • 7.2.3. Market size and forecast, by Product Type
      • 7.2.3.1. North America Building Toys Kids Toys Market by Games and Puzzles
      • 7.2.3.2. North America Building Toys Kids Toys Market by Building Sets
      • 7.2.3.3. North America Figurine Toys Kids Toys Market by Action Figures
      • 7.2.3.4. North America Figurine Toys Kids Toys Market by Dolls
      • 7.2.3.5. North America Figurine Toys Kids Toys Market by Plush
    • 7.2.4. Market size and forecast, by Distribution Channel
    • 7.2.5. Market size and forecast, by country
      • 7.2.5.1. U.S.
      • 7.2.5.1.1. Key market trends, growth factors and opportunities
      • 7.2.5.1.2. Market size and forecast, by End User
      • 7.2.5.1.3. Market size and forecast, by Product Type
      • 7.2.5.1.4. Market size and forecast, by Distribution Channel
      • 7.2.5.2. Canada
      • 7.2.5.2.1. Key market trends, growth factors and opportunities
      • 7.2.5.2.2. Market size and forecast, by End User
      • 7.2.5.2.3. Market size and forecast, by Product Type
      • 7.2.5.2.4. Market size and forecast, by Distribution Channel
      • 7.2.5.3. Mexico
      • 7.2.5.3.1. Key market trends, growth factors and opportunities
      • 7.2.5.3.2. Market size and forecast, by End User
      • 7.2.5.3.3. Market size and forecast, by Product Type
      • 7.2.5.3.4. Market size and forecast, by Distribution Channel
  • 7.3. Europe
    • 7.3.1. Key trends and opportunities
    • 7.3.2. Market size and forecast, by End User
    • 7.3.3. Market size and forecast, by Product Type
      • 7.3.3.1. Europe Building Toys Kids Toys Market by Games and Puzzles
      • 7.3.3.2. Europe Building Toys Kids Toys Market by Building Sets
      • 7.3.3.3. Europe Figurine Toys Kids Toys Market by Action Figures
      • 7.3.3.4. Europe Figurine Toys Kids Toys Market by Dolls
      • 7.3.3.5. Europe Figurine Toys Kids Toys Market by Plush
    • 7.3.4. Market size and forecast, by Distribution Channel
    • 7.3.5. Market size and forecast, by country
      • 7.3.5.1. UK
      • 7.3.5.1.1. Key market trends, growth factors and opportunities
      • 7.3.5.1.2. Market size and forecast, by End User
      • 7.3.5.1.3. Market size and forecast, by Product Type
      • 7.3.5.1.4. Market size and forecast, by Distribution Channel
      • 7.3.5.2. Germany
      • 7.3.5.2.1. Key market trends, growth factors and opportunities
      • 7.3.5.2.2. Market size and forecast, by End User
      • 7.3.5.2.3. Market size and forecast, by Product Type
      • 7.3.5.2.4. Market size and forecast, by Distribution Channel
      • 7.3.5.3. France
      • 7.3.5.3.1. Key market trends, growth factors and opportunities
      • 7.3.5.3.2. Market size and forecast, by End User
      • 7.3.5.3.3. Market size and forecast, by Product Type
      • 7.3.5.3.4. Market size and forecast, by Distribution Channel
      • 7.3.5.4. Italy
      • 7.3.5.4.1. Key market trends, growth factors and opportunities
      • 7.3.5.4.2. Market size and forecast, by End User
      • 7.3.5.4.3. Market size and forecast, by Product Type
      • 7.3.5.4.4. Market size and forecast, by Distribution Channel
      • 7.3.5.5. Spain
      • 7.3.5.5.1. Key market trends, growth factors and opportunities
      • 7.3.5.5.2. Market size and forecast, by End User
      • 7.3.5.5.3. Market size and forecast, by Product Type
      • 7.3.5.5.4. Market size and forecast, by Distribution Channel
      • 7.3.5.6. Russia
      • 7.3.5.6.1. Key market trends, growth factors and opportunities
      • 7.3.5.6.2. Market size and forecast, by End User
      • 7.3.5.6.3. Market size and forecast, by Product Type
      • 7.3.5.6.4. Market size and forecast, by Distribution Channel
      • 7.3.5.7. Rest of Europe
      • 7.3.5.7.1. Key market trends, growth factors and opportunities
      • 7.3.5.7.2. Market size and forecast, by End User
      • 7.3.5.7.3. Market size and forecast, by Product Type
      • 7.3.5.7.4. Market size and forecast, by Distribution Channel
  • 7.4. Asia-Pacific
    • 7.4.1. Key trends and opportunities
    • 7.4.2. Market size and forecast, by End User
    • 7.4.3. Market size and forecast, by Product Type
      • 7.4.3.1. Asia-Pacific Building Toys Kids Toys Market by Games and Puzzles
      • 7.4.3.2. Asia-Pacific Building Toys Kids Toys Market by Building Sets
      • 7.4.3.3. Asia-Pacific Figurine Toys Kids Toys Market by Action Figures
      • 7.4.3.4. Asia-Pacific Figurine Toys Kids Toys Market by Dolls
      • 7.4.3.5. Asia-Pacific Figurine Toys Kids Toys Market by Plush
    • 7.4.4. Market size and forecast, by Distribution Channel
    • 7.4.5. Market size and forecast, by country
      • 7.4.5.1. China
      • 7.4.5.1.1. Key market trends, growth factors and opportunities
      • 7.4.5.1.2. Market size and forecast, by End User
      • 7.4.5.1.3. Market size and forecast, by Product Type
      • 7.4.5.1.4. Market size and forecast, by Distribution Channel
      • 7.4.5.2. India
      • 7.4.5.2.1. Key market trends, growth factors and opportunities
      • 7.4.5.2.2. Market size and forecast, by End User
      • 7.4.5.2.3. Market size and forecast, by Product Type
      • 7.4.5.2.4. Market size and forecast, by Distribution Channel
      • 7.4.5.3. Japan
      • 7.4.5.3.1. Key market trends, growth factors and opportunities
      • 7.4.5.3.2. Market size and forecast, by End User
      • 7.4.5.3.3. Market size and forecast, by Product Type
      • 7.4.5.3.4. Market size and forecast, by Distribution Channel
      • 7.4.5.4. Asean
      • 7.4.5.4.1. Key market trends, growth factors and opportunities
      • 7.4.5.4.2. Market size and forecast, by End User
      • 7.4.5.4.3. Market size and forecast, by Product Type
      • 7.4.5.4.4. Market size and forecast, by Distribution Channel
      • 7.4.5.5. Australia
      • 7.4.5.5.1. Key market trends, growth factors and opportunities
      • 7.4.5.5.2. Market size and forecast, by End User
      • 7.4.5.5.3. Market size and forecast, by Product Type
      • 7.4.5.5.4. Market size and forecast, by Distribution Channel
      • 7.4.5.6. Rest of Asia-Pacific
      • 7.4.5.6.1. Key market trends, growth factors and opportunities
      • 7.4.5.6.2. Market size and forecast, by End User
      • 7.4.5.6.3. Market size and forecast, by Product Type
      • 7.4.5.6.4. Market size and forecast, by Distribution Channel
  • 7.5. LAMEA
    • 7.5.1. Key trends and opportunities
    • 7.5.2. Market size and forecast, by End User
    • 7.5.3. Market size and forecast, by Product Type
      • 7.5.3.1. LAMEA Building Toys Kids Toys Market by Games and Puzzles
      • 7.5.3.2. LAMEA Building Toys Kids Toys Market by Building Sets
      • 7.5.3.3. LAMEA Figurine Toys Kids Toys Market by Action Figures
      • 7.5.3.4. LAMEA Figurine Toys Kids Toys Market by Dolls
      • 7.5.3.5. LAMEA Figurine Toys Kids Toys Market by Plush
    • 7.5.4. Market size and forecast, by Distribution Channel
    • 7.5.5. Market size and forecast, by country
      • 7.5.5.1. Brazil
      • 7.5.5.1.1. Key market trends, growth factors and opportunities
      • 7.5.5.1.2. Market size and forecast, by End User
      • 7.5.5.1.3. Market size and forecast, by Product Type
      • 7.5.5.1.4. Market size and forecast, by Distribution Channel
      • 7.5.5.2. Argentina
      • 7.5.5.2.1. Key market trends, growth factors and opportunities
      • 7.5.5.2.2. Market size and forecast, by End User
      • 7.5.5.2.3. Market size and forecast, by Product Type
      • 7.5.5.2.4. Market size and forecast, by Distribution Channel
      • 7.5.5.3. Egypt
      • 7.5.5.3.1. Key market trends, growth factors and opportunities
      • 7.5.5.3.2. Market size and forecast, by End User
      • 7.5.5.3.3. Market size and forecast, by Product Type
      • 7.5.5.3.4. Market size and forecast, by Distribution Channel
      • 7.5.5.4. Rest of LAMEA
      • 7.5.5.4.1. Key market trends, growth factors and opportunities
      • 7.5.5.4.2. Market size and forecast, by End User
      • 7.5.5.4.3. Market size and forecast, by Product Type
      • 7.5.5.4.4. Market size and forecast, by Distribution Channel

CHAPTER 8: COMPETITIVE LANDSCAPE

  • 8.1. Introduction
  • 8.2. Top winning strategies
  • 8.3. Product Mapping of Top 10 Player
  • 8.4. Competitive Dashboard
  • 8.5. Competitive Heatmap
  • 8.6. Top player positioning, 2021

CHAPTER 9: COMPANY PROFILES

  • 9.1. Atlas Games
    • 9.1.1. Company overview
    • 9.1.2. Key Executives
    • 9.1.3. Company snapshot
    • 9.1.4. Operating business segments
    • 9.1.5. Product portfolio
    • 9.1.6. Key strategic moves and developments
  • 9.2. Clementoni S.p.A.
    • 9.2.1. Company overview
    • 9.2.2. Key Executives
    • 9.2.3. Company snapshot
    • 9.2.4. Operating business segments
    • 9.2.5. Product portfolio
  • 9.3. Giochi Preziosi SpA
    • 9.3.1. Company overview
    • 9.3.2. Key Executives
    • 9.3.3. Company snapshot
    • 9.3.4. Operating business segments
    • 9.3.5. Product portfolio
  • 9.4. Goliath Games, LLC
    • 9.4.1. Company overview
    • 9.4.2. Key Executives
    • 9.4.3. Company snapshot
    • 9.4.4. Operating business segments
    • 9.4.5. Product portfolio
    • 9.4.6. Key strategic moves and developments
  • 9.5. GuangDong Hayidai toys Co.,Ltd.
    • 9.5.1. Company overview
    • 9.5.2. Key Executives
    • 9.5.3. Company snapshot
    • 9.5.4. Operating business segments
    • 9.5.5. Product portfolio
  • 9.6. Hasbro, Inc.
    • 9.6.1. Company overview
    • 9.6.2. Key Executives
    • 9.6.3. Company snapshot
    • 9.6.4. Operating business segments
    • 9.6.5. Product portfolio
    • 9.6.6. Business performance
    • 9.6.7. Key strategic moves and developments
  • 9.7. Mattel, Inc.
    • 9.7.1. Company overview
    • 9.7.2. Key Executives
    • 9.7.3. Company snapshot
    • 9.7.4. Operating business segments
    • 9.7.5. Product portfolio
    • 9.7.6. Business performance
    • 9.7.7. Key strategic moves and developments
  • 9.8. Reliance Industries Limited
    • 9.8.1. Company overview
    • 9.8.2. Key Executives
    • 9.8.3. Company snapshot
    • 9.8.4. Operating business segments
    • 9.8.5. Product portfolio
    • 9.8.6. Business performance
    • 9.8.7. Key strategic moves and developments
  • 9.9. Bella Luna Toys
    • 9.9.1. Company overview
    • 9.9.2. Key Executives
    • 9.9.3. Company snapshot
    • 9.9.4. Operating business segments
    • 9.9.5. Product portfolio
  • 9.10. Simba Dickie Group GmbH
    • 9.10.1. Company overview
    • 9.10.2. Key Executives
    • 9.10.3. Company snapshot
    • 9.10.4. Operating business segments
    • 9.10.5. Product portfolio
  • 9.11. Thames & Kosmos, LLC.
    • 9.11.1. Company overview
    • 9.11.2. Key Executives
    • 9.11.3. Company snapshot
    • 9.11.4. Operating business segments
    • 9.11.5. Product portfolio
  • 9.12. KIRKBI A/S
    • 9.12.1. Company overview
    • 9.12.2. Key Executives
    • 9.12.3. Company snapshot
    • 9.12.4. Operating business segments
    • 9.12.5. Product portfolio
  • 9.13. TOMY Company, Ltd.
    • 9.13.1. Company overview
    • 9.13.2. Key Executives
    • 9.13.3. Company snapshot
    • 9.13.4. Operating business segments
    • 9.13.5. Product portfolio
    • 9.13.6. Business performance
  • 9.14. VTech Holdings Limited
    • 9.14.1. Company overview
    • 9.14.2. Key Executives
    • 9.14.3. Company snapshot
    • 9.14.4. Operating business segments
    • 9.14.5. Product portfolio
    • 9.14.6. Business performance
    • 9.14.7. Key strategic moves and developments
  • 9.15. Ravensburger
    • 9.15.1. Company overview
    • 9.15.2. Key Executives
    • 9.15.3. Company snapshot
    • 9.15.4. Operating business segments
    • 9.15.5. Product portfolio
    • 9.15.6. Key strategic moves and developments