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マーケティングアトリビューションソフトウェア市場：コンポーネント別、デプロイメントモード別、タイプ別、組織規模別、業界別：世界の機会分析および産業予測、2021年～2031年

Marketing Attribution Software Market By Component, By Deployment Mode, By Type, By Organization Size, By Industry Vertical : Global Opportunity Analysis and Industry Forecast, 2021-2031
出版日: | 発行: Allied Market Research | ページ情報: 英文 251 Pages | 納期: 2～3営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.76円
マーケティングアトリビューションソフトウェア市場：コンポーネント別、デプロイメントモード別、タイプ別、組織規模別、業界別：世界の機会分析および産業予測、2021年～2031年
出版日: 2022年11月01日
発行: Allied Market Research
ページ情報: 英文 251 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

マーケティングアトリビューションソフトウェアは、売上やコンバージョンに貢献するマーケティング戦術を定義する分析科学です。

ユーザー行動の動向やパターンを追跡し、生産性の高いマーケティングを実現します。さらに、このソフトウェアは、マーケティング支出を強化し、製品の発見と改善されたパーソナライゼーションに関して肯定的な結果を提供するために推進し、予測期間中に市場の成長のための有利な機会を提供すると予想されるような要因です。さらに、高度なアトリビューションモデルは、オンラインおよびオフラインのキャンペーンに関するさまざまなデータセットを評価する複雑なモデルであるため、正しく運用するには時間とリソースを要する場合があります。さらに、効果的なマーケティングアトリビューションソフトウェアにより、マーケティング担当者は適切な消費者に適切なタイミングで適切なメッセージを届けることができ、コンバージョン数の増加とマーケティングROIの向上につながります。キャンペーンのクリエイティブな要素を評価できるアトリビューション・モデルにより、マーケティング担当者はメッセージングとビジュアル要素を磨き、さらにユーザーとのコミュニケーションを向上させることができます。このような利点は、市場にとって有利な成長機会をもたらします。さらに、マーケティングアトリビューションソフトウェアは、最終的に市場の成長をサポートするマーケティング業務の円滑な統合を可能にする柔軟性とスケーラビリティをビジネスに提供します。

このようなCOVID-19の発生に起因するデジタル化に向けた産業の動きなどの要因は、したがって、市場の成長を推進しています。また、クラウドベースのマーケティングアトリビューションソリューションの採用が増加し、今後の市場の成長を強化します。さらに、マーケティングプラットフォームの採用拡大、人工知能（AI）およびビッグデータの採用拡大が、今後数年間で市場に有利な成長機会をもたらすと予想されます。しかし、データセキュリティとプライバシーに関する懸念は、市場の成長を阻害します。

目次

第1章 イントロダクション

第2章 エグゼクティブサマリー

第3章 市場の概要

  • 市場の定義と範囲
  • 主な調査結果
    • 主な投資ポケット
  • ポーターのファイブフォース分析
  • トッププレーヤーのポジショニング
  • 市場ダイナミクス
    • 促進要因
    • 抑制要因
    • 機会
  • COVID-19 影響分析

第4章 マーケティングアトリビューションソフトウェア市場：コンポーネント別

  • 概要
    • 市場規模・予測
  • ソリューション
    • 主な市場動向、成長要因、機会
    • 市場規模・予測：地域別
    • 市場シェア分析：国別
  • サービス
    • 主な市場動向、成長要因、ビジネスチャンス
    • 市場規模・予測：地域別
    • 市場シェア分析：国別

第5章 マーケティングアトリビューションソフトウェア市場：デプロイメントモード別

  • 概要
    • 市場規模・予測
  • オンプレミス
    • 主な市場動向、成長要因、機会
    • 市場規模・予測：地域別
    • 市場シェア分析：国別
  • クラウド
    • 主な市場動向、成長要因、ビジネスチャンス
    • 市場規模・予測：地域別
    • 市場シェア分析：国別

第6章 マーケティングアトリビューションソフトウェア市場：タイプ別

  • 概要
    • 市場規模・予測
  • シングルソースアトリビューション
    • 主な市場動向、成長要因、機会
    • 市場規模・予測：地域別
    • 市場シェア分析：国別
  • マルチソースアトリビューション
    • 主な市場動向、成長要因、ビジネスチャンス
    • 市場規模・予測：地域別
    • 市場シェア分析：国別
  • 確率的またはアルゴリズム的アトリビューション
    • 主な市場動向、成長要因、ビジネスチャンス
    • 市場規模・予測：地域別
    • 市場シェア分析：国別

第7章 マーケティングアトリビューションソフトウェア市場：組織規模別

  • 概要
    • 市場規模・予測
  • 大企業
    • 主な市場動向、成長要因、機会
    • 市場規模・予測：地域別
    • 市場シェア分析：国別
  • 中小企業
    • 主な市場動向、成長要因、ビジネスチャンス
    • 市場規模・予測：地域別
    • 市場シェア分析：国別

第8章 マーケティングアトリビューションソフトウェア市場：業界別

  • 概要
    • 市場規模・予測
  • 消費財・小売
    • 主な市場動向、成長要因、機会
    • 市場規模・予測：地域別
    • 市場シェア分析：国別
  • IT・通信
    • 主な市場動向、成長要因、ビジネスチャンス
    • 市場規模・予測：地域別
    • 市場シェア分析：国別
  • BFSI
    • 主な市場動向、成長要因、ビジネスチャンス
    • 市場規模・予測：地域別
    • 市場シェア分析：国別
  • メディア・エンターテイメント
    • 主な市場動向、成長要因、ビジネスチャンス
    • 市場規模・予測：地域別
    • 市場シェア分析：国別
  • ヘルスケア
    • 主な市場動向、成長要因、ビジネスチャンス
    • 市場規模・予測：地域別
    • 市場シェア分析：国別
  • 旅行・ホスピタリティ
    • 主な市場動向、成長要因、ビジネスチャンス
    • 市場規模・予測：地域別
    • 市場シェア分析：国別
  • その他
    • 主な市場動向、成長要因、ビジネスチャンス
    • 市場規模・予測：地域別
    • 市場シェア分析：国別

第9章 マーケティングアトリビューションソフトウェア市場：地域別

  • 概要
    • 市場規模・予測
  • 北米
    • 主なトレンドと機会
    • 北米市場規模推移・予測：コンポーネント別
    • 北米の市場規模・予測：デプロイメントモード別
    • 北米市場規模・予測：タイプ別
    • 北米市場の規模・予測：組織規模別
    • 北米市場の規模・予測：業界別
    • 北米市場規模・予測：国別
      • 米国
      • カナダ
  • 欧州
    • 主要トレンドと機会
    • 欧州市場規模・予測：コンポーネント別
    • 欧州市場規模・予測：デプロイメントモード別
    • 欧州市場規模・予測：タイプ別
    • 欧州市場規模・予測：組織規模別
    • 欧州市場規模・予測：業界別
    • 欧州市場規模・予測：国別
      • 英国
      • ドイツ
      • フランス
      • イタリア
      • スペイン
      • その他の地域
  • アジア太平洋地域
    • 主なトレンドと機会
    • アジア太平洋地域の市場規模・予測：コンポーネント別
    • アジア太平洋地域の市場規模・予測：デプロイメントモード別
    • アジア太平洋地域の市場規模・予測：タイプ別
    • アジア太平洋地域の市場規模・予測：組織規模別
    • アジア太平洋地域の市場規模・予測：業界別
    • アジア太平洋地域市場規模・予測：国別
      • 中国
      • 日本
      • インド
      • オーストラリア
      • 韓国
      • その他のアジア太平洋地域
  • LAMEA
    • 主なトレンドと機会
    • LAMEAの市場規模・予測：コンポーネント別
    • LAMEAの市場規模・予測：デプロイメントモード別
    • LAMEAの市場規模・予測：タイプ別
    • LAMEAの市場規模・予測：組織規模別
    • LAMEAの市場規模・予測：業界別
    • LAMEAの市場規模・予測：国別
      • 中南米
      • 中近東
      • アフリカ

第10章 企業の概況

  • イントロダクション
  • 主な成功戦略
  • トップ10プレイヤーの製品マッピング
  • 競合ダッシュボード
  • 競合のヒートマップ
  • 主な展開

第11章 企業プロファイル

  • Oracle Corporation
  • SAP SE
  • Albhabet Inc.
  • Adobe Inc.
  • Merkle Inc.
  • Wizaly SAS
  • Hubspot Inc.
  • Ruler Analytics Ltd.
  • The Nielson Company
  • Windsor.ai
図表

LIST OF TABLES

  • TABLE 1. GLOBAL MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 2. MARKETING ATTRIBUTION SOFTWARE MARKET FOR SOLUTION, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 3. MARKETING ATTRIBUTION SOFTWARE MARKET FOR SOLUTION, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 4. MARKETING ATTRIBUTION SOFTWARE MARKET FOR SERVICE, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 5. MARKETING ATTRIBUTION SOFTWARE MARKET FOR SERVICE, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 6. GLOBAL MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 7. MARKETING ATTRIBUTION SOFTWARE MARKET FOR ON-PREMISE, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 8. MARKETING ATTRIBUTION SOFTWARE MARKET FOR ON-PREMISE, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 9. MARKETING ATTRIBUTION SOFTWARE MARKET FOR CLOUD, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 10. MARKETING ATTRIBUTION SOFTWARE MARKET FOR CLOUD, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 11. GLOBAL MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 12. MARKETING ATTRIBUTION SOFTWARE MARKET FOR SINGLE-SOURCE ATTRIBUTION, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 13. MARKETING ATTRIBUTION SOFTWARE MARKET FOR SINGLE-SOURCE ATTRIBUTION, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 14. MARKETING ATTRIBUTION SOFTWARE MARKET FOR MULTI-SOURCE ATTRIBUTION, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 15. MARKETING ATTRIBUTION SOFTWARE MARKET FOR MULTI-SOURCE ATTRIBUTION, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 16. MARKETING ATTRIBUTION SOFTWARE MARKET FOR PROBABILISTIC OR ALGORITHMIC ATTRIBUTION, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 17. MARKETING ATTRIBUTION SOFTWARE MARKET FOR PROBABILISTIC OR ALGORITHMIC ATTRIBUTION, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 18. GLOBAL MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 19. MARKETING ATTRIBUTION SOFTWARE MARKET FOR LARGE ENTERPRISES, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 20. MARKETING ATTRIBUTION SOFTWARE MARKET FOR LARGE ENTERPRISES, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 21. MARKETING ATTRIBUTION SOFTWARE MARKET FOR SMALL AND MEDIUM-SIZED ENTERPRISES, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 22. MARKETING ATTRIBUTION SOFTWARE MARKET FOR SMALL AND MEDIUM-SIZED ENTERPRISES, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 23. GLOBAL MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 24. MARKETING ATTRIBUTION SOFTWARE MARKET FOR CONSUMER GOODS AND RETAIL, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 25. MARKETING ATTRIBUTION SOFTWARE MARKET FOR CONSUMER GOODS AND RETAIL, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 26. MARKETING ATTRIBUTION SOFTWARE MARKET FOR IT AND TELECOM, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 27. MARKETING ATTRIBUTION SOFTWARE MARKET FOR IT AND TELECOM, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 28. MARKETING ATTRIBUTION SOFTWARE MARKET FOR BFSI, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 29. MARKETING ATTRIBUTION SOFTWARE MARKET FOR BFSI, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 30. MARKETING ATTRIBUTION SOFTWARE MARKET FOR MEDIA AND ENTERTAINMENT, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 31. MARKETING ATTRIBUTION SOFTWARE MARKET FOR MEDIA AND ENTERTAINMENT, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 32. MARKETING ATTRIBUTION SOFTWARE MARKET FOR HEALTHCARE, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 33. MARKETING ATTRIBUTION SOFTWARE MARKET FOR HEALTHCARE, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 34. MARKETING ATTRIBUTION SOFTWARE MARKET FOR TRAVEL AND HOSPITALITY, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 35. MARKETING ATTRIBUTION SOFTWARE MARKET FOR TRAVEL AND HOSPITALITY, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 36. MARKETING ATTRIBUTION SOFTWARE MARKET FOR OTHERS, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 37. MARKETING ATTRIBUTION SOFTWARE MARKET FOR OTHERS, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 38. MARKETING ATTRIBUTION SOFTWARE MARKET, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 39. NORTH AMERICA MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 40. NORTH AMERICA MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 41. NORTH AMERICA MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 42. NORTH AMERICA MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 43. NORTH AMERICA MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 44. NORTH AMERICA MARKETING ATTRIBUTION SOFTWARE MARKET, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 45. U.S. MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 46. U.S. MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 47. U.S. MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 48. U.S. MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 49. U.S. MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 50. CANADA MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 51. CANADA MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 52. CANADA MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 53. CANADA MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 54. CANADA MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 55. EUROPE MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 56. EUROPE MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 57. EUROPE MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 58. EUROPE MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 59. EUROPE MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 60. EUROPE MARKETING ATTRIBUTION SOFTWARE MARKET, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 61. UK MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 62. UK MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 63. UK MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 64. UK MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 65. UK MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 66. GERMANY MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 67. GERMANY MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 68. GERMANY MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 69. GERMANY MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 70. GERMANY MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 71. FRANCE MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 72. FRANCE MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 73. FRANCE MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 74. FRANCE MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 75. FRANCE MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 76. ITALY MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 77. ITALY MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 78. ITALY MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 79. ITALY MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 80. ITALY MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 81. SPAIN MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 82. SPAIN MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 83. SPAIN MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 84. SPAIN MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 85. SPAIN MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 86. REST OF EUROPE MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 87. REST OF EUROPE MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 88. REST OF EUROPE MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 89. REST OF EUROPE MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 90. REST OF EUROPE MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 91. ASIA-PACIFIC MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 92. ASIA-PACIFIC MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 93. ASIA-PACIFIC MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 94. ASIA-PACIFIC MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 95. ASIA-PACIFIC MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 96. ASIA-PACIFIC MARKETING ATTRIBUTION SOFTWARE MARKET, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 97. CHINA MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 98. CHINA MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 99. CHINA MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 100. CHINA MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 101. CHINA MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 102. JAPAN MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 103. JAPAN MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 104. JAPAN MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 105. JAPAN MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 106. JAPAN MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 107. INDIA MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 108. INDIA MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 109. INDIA MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 110. INDIA MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 111. INDIA MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 112. AUSTRALIA MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 113. AUSTRALIA MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 114. AUSTRALIA MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 115. AUSTRALIA MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 116. AUSTRALIA MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 117. SOUTH KOREA MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 118. SOUTH KOREA MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 119. SOUTH KOREA MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 120. SOUTH KOREA MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 121. SOUTH KOREA MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 122. REST OF ASIA-PACIFIC MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 123. REST OF ASIA-PACIFIC MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 124. REST OF ASIA-PACIFIC MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 125. REST OF ASIA-PACIFIC MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 126. REST OF ASIA-PACIFIC MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 127. LAMEA MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 128. LAMEA MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 129. LAMEA MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 130. LAMEA MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 131. LAMEA MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 132. LAMEA MARKETING ATTRIBUTION SOFTWARE MARKET, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 133. LATIN AMERICA MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 134. LATIN AMERICA MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 135. LATIN AMERICA MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 136. LATIN AMERICA MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 137. LATIN AMERICA MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 138. MIDDLE EAST MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 139. MIDDLE EAST MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 140. MIDDLE EAST MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 141. MIDDLE EAST MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 142. MIDDLE EAST MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 143. AFRICA MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 144. AFRICA MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 145. AFRICA MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 146. AFRICA MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 147. AFRICA MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 148.ORACLE CORPORATION: COMPANY SNAPSHOT
  • TABLE 149.ORACLE CORPORATION: OPERATING SEGMENTS
  • TABLE 150.ORACLE CORPORATION: PRODUCT PORTFOLIO
  • TABLE 151.ORACLE CORPORATION: NET SALES
  • TABLE 152.ORACLE CORPORATION: KEY STRATERGIES
  • TABLE 153.SAP SE: COMPANY SNAPSHOT
  • TABLE 154.SAP SE: OPERATING SEGMENTS
  • TABLE 155.SAP SE: PRODUCT PORTFOLIO
  • TABLE 156.SAP SE: NET SALES
  • TABLE 157.SAP SE: KEY STRATERGIES
  • TABLE 158.ALBHABET INC.: COMPANY SNAPSHOT
  • TABLE 159.ALBHABET INC.: OPERATING SEGMENTS
  • TABLE 160.ALBHABET INC.: PRODUCT PORTFOLIO
  • TABLE 161.ALBHABET INC.: NET SALES
  • TABLE 162.ALBHABET INC.: KEY STRATERGIES
  • TABLE 163.ADOBE INC.: COMPANY SNAPSHOT
  • TABLE 164.ADOBE INC.: OPERATING SEGMENTS
  • TABLE 165.ADOBE INC.: PRODUCT PORTFOLIO
  • TABLE 166.ADOBE INC.: NET SALES
  • TABLE 167.ADOBE INC.: KEY STRATERGIES
  • TABLE 168.MERKLE INC.: COMPANY SNAPSHOT
  • TABLE 169.MERKLE INC.: OPERATING SEGMENTS
  • TABLE 170.MERKLE INC.: PRODUCT PORTFOLIO
  • TABLE 171.MERKLE INC.: NET SALES
  • TABLE 172.MERKLE INC.: KEY STRATERGIES
  • TABLE 173.WIZALY SAS: COMPANY SNAPSHOT
  • TABLE 174.WIZALY SAS: OPERATING SEGMENTS
  • TABLE 175.WIZALY SAS: PRODUCT PORTFOLIO
  • TABLE 176.WIZALY SAS: NET SALES
  • TABLE 177.WIZALY SAS: KEY STRATERGIES
  • TABLE 178.HUBSPOT INC.: COMPANY SNAPSHOT
  • TABLE 179.HUBSPOT INC.: OPERATING SEGMENTS
  • TABLE 180.HUBSPOT INC.: PRODUCT PORTFOLIO
  • TABLE 181.HUBSPOT INC.: NET SALES
  • TABLE 182.HUBSPOT INC.: KEY STRATERGIES
  • TABLE 183.RULER ANALYTICS LTD.: COMPANY SNAPSHOT
  • TABLE 184.RULER ANALYTICS LTD.: OPERATING SEGMENTS
  • TABLE 185.RULER ANALYTICS LTD.: PRODUCT PORTFOLIO
  • TABLE 186.RULER ANALYTICS LTD.: NET SALES
  • TABLE 187.RULER ANALYTICS LTD.: KEY STRATERGIES
  • TABLE 188.THE NIELSON COMPANY: COMPANY SNAPSHOT
  • TABLE 189.THE NIELSON COMPANY: OPERATING SEGMENTS
  • TABLE 190.THE NIELSON COMPANY: PRODUCT PORTFOLIO
  • TABLE 191.THE NIELSON COMPANY: NET SALES
  • TABLE 192.THE NIELSON COMPANY: KEY STRATERGIES
  • TABLE 193.WINDSOR.AI: COMPANY SNAPSHOT
  • TABLE 194.WINDSOR.AI: OPERATING SEGMENTS
  • TABLE 195.WINDSOR.AI: PRODUCT PORTFOLIO
  • TABLE 196.WINDSOR.AI: NET SALES
  • TABLE 197.WINDSOR.AI: KEY STRATERGIES

LIST OF FIGURES

  • FIGURE 1.MARKETING ATTRIBUTION SOFTWARE MARKET SEGMENTATION
  • FIGURE 2.MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031
  • FIGURE 3.MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031
  • FIGURE 4. TOP INVESTMENT POCKETS, BY REGION
  • FIGURE 5.PORTER FIVE-1
  • FIGURE 6.PORTER FIVE-2
  • FIGURE 7.PORTER FIVE-3
  • FIGURE 8.PORTER FIVE-4
  • FIGURE 9.PORTER FIVE-5
  • FIGURE 10.TOP PLAYER POSITIONING
  • FIGURE 11.MARKETING ATTRIBUTION SOFTWARE MARKET:DRIVERS, RESTRAINTS AND OPPORTUNITIES
  • FIGURE 12.MARKETING ATTRIBUTION SOFTWARE MARKET,BY COMPONENT,2021(%)
  • FIGURE 13.COMPARATIVE SHARE ANALYSIS OF SOLUTION MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031(%)
  • FIGURE 14.COMPARATIVE SHARE ANALYSIS OF SERVICE MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031(%)
  • FIGURE 15.MARKETING ATTRIBUTION SOFTWARE MARKET,BY DEPLOYMENT MODE,2021(%)
  • FIGURE 16.COMPARATIVE SHARE ANALYSIS OF ON-PREMISE MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031(%)
  • FIGURE 17.COMPARATIVE SHARE ANALYSIS OF CLOUD MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031(%)
  • FIGURE 18.MARKETING ATTRIBUTION SOFTWARE MARKET,BY TYPE,2021(%)
  • FIGURE 19.COMPARATIVE SHARE ANALYSIS OF SINGLE-SOURCE ATTRIBUTION MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031(%)
  • FIGURE 20.COMPARATIVE SHARE ANALYSIS OF MULTI-SOURCE ATTRIBUTION MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031(%)
  • FIGURE 21.COMPARATIVE SHARE ANALYSIS OF PROBABILISTIC OR ALGORITHMIC ATTRIBUTION MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031(%)
  • FIGURE 22.MARKETING ATTRIBUTION SOFTWARE MARKET,BY ORGANIZATION SIZE,2021(%)
  • FIGURE 23.COMPARATIVE SHARE ANALYSIS OF LARGE ENTERPRISES MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031(%)
  • FIGURE 24.COMPARATIVE SHARE ANALYSIS OF SMALL AND MEDIUM-SIZED ENTERPRISES MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031(%)
  • FIGURE 25.MARKETING ATTRIBUTION SOFTWARE MARKET,BY INDUSTRY VERTICAL,2021(%)
  • FIGURE 26.COMPARATIVE SHARE ANALYSIS OF CONSUMER GOODS AND RETAIL MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031(%)
  • FIGURE 27.COMPARATIVE SHARE ANALYSIS OF IT AND TELECOM MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031(%)
  • FIGURE 28.COMPARATIVE SHARE ANALYSIS OF BFSI MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031(%)
  • FIGURE 29.COMPARATIVE SHARE ANALYSIS OF MEDIA AND ENTERTAINMENT MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031(%)
  • FIGURE 30.COMPARATIVE SHARE ANALYSIS OF HEALTHCARE MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031(%)
  • FIGURE 31.COMPARATIVE SHARE ANALYSIS OF TRAVEL AND HOSPITALITY MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031(%)
  • FIGURE 32.COMPARATIVE SHARE ANALYSIS OF OTHERS MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031(%)
  • FIGURE 33.MARKETING ATTRIBUTION SOFTWARE MARKET BY REGION,2021
  • FIGURE 34.U.S. MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031($MILLION)
  • FIGURE 35.CANADA MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031($MILLION)
  • FIGURE 36.UK MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031($MILLION)
  • FIGURE 37.GERMANY MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031($MILLION)
  • FIGURE 38.FRANCE MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031($MILLION)
  • FIGURE 39.ITALY MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031($MILLION)
  • FIGURE 40.SPAIN MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031($MILLION)
  • FIGURE 41.REST OF EUROPE MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031($MILLION)
  • FIGURE 42.CHINA MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031($MILLION)
  • FIGURE 43.JAPAN MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031($MILLION)
  • FIGURE 44.INDIA MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031($MILLION)
  • FIGURE 45.AUSTRALIA MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031($MILLION)
  • FIGURE 46.SOUTH KOREA MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031($MILLION)
  • FIGURE 47.REST OF ASIA-PACIFIC MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031($MILLION)
  • FIGURE 48.LATIN AMERICA MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031($MILLION)
  • FIGURE 49.MIDDLE EAST MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031($MILLION)
  • FIGURE 50.AFRICA MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031($MILLION)
  • FIGURE 51. TOP WINNING STRATEGIES, BY YEAR
  • FIGURE 52. TOP WINNING STRATEGIES, BY DEVELOPMENT
  • FIGURE 53. TOP WINNING STRATEGIES, BY COMPANY
  • FIGURE 54.PRODUCT MAPPING OF TOP 10 PLAYERS
  • FIGURE 55.COMPETITIVE DASHBOARD
  • FIGURE 56.COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
  • FIGURE 57.ORACLE CORPORATION.: NET SALES ($MILLION)
  • FIGURE 58.SAP SE.: NET SALES ($MILLION)
  • FIGURE 59.ALBHABET INC..: NET SALES ($MILLION)
  • FIGURE 60.ADOBE INC..: NET SALES ($MILLION)
  • FIGURE 61.MERKLE INC..: NET SALES ($MILLION)
  • FIGURE 62.WIZALY SAS.: NET SALES ($MILLION)
  • FIGURE 63.HUBSPOT INC..: NET SALES ($MILLION)
  • FIGURE 64.RULER ANALYTICS LTD..: NET SALES ($MILLION)
  • FIGURE 65.THE NIELSON COMPANY.: NET SALES ($MILLION)
  • FIGURE 66.WINDSOR.AI.: NET SALES ($MILLION)
目次
Product Code: A31613

The marketing attribution software is an analytical science of defining marketing tactics which contributes towards sales or conversions. Aiding to track the trends and patterns in user behavior to assure productive marketing. Furthermore, the software promotes to enhance the marketing expenditure and deliver positive outcome in respect to product discovery and improved personalization, such factors expected to provide the lucrative opportunities for the growth of market during the forecast period. Furthermore, advanced attribution models can be time and resource intensive to get right, especially complex models that evaluate a variety of datasets for online and offline campaigns. Furthermore, effective marketing attribution software enables marketers to reach the right consumer, at the right time, with the right message, leading to increased conversions and higher marketing ROI. Attribution models that can evaluate the creative elements of a campaign allow marketers to hone messaging and visual elements in addition to better communicate with users. Such benefits provide the lucrative growth opportunities for the market. Furthermore, the marketing attribution software provides businesses with flexibility and scalability to enable a smooth integration of marketing operation, which ultimately support the market growth.

Factors such as industries move towards digitalization due to COVID-19 outbreak, thus drive the growth of the market. In addition, rising adoption of cloud-based marketing attribution solutions, strengthens the growth of the market for future. Furthermore, increasing adoption of marketing platform and rising adoption of artificial intelligence (AI) and big data are expected to provide the lucrative growth opportunities for the market in the upcoming years. However, data security & privacy concerns hamper the market growth.

The marketing attribution software market is segmented into component, deployment mode, type enterprise size, industry vertical, and region. By component, it is bifurcated into solution and services. On the basis of deployment model, it is segregated into cloud and on-premise. By type, it is categorized into single-source attribution, multi-source attribution and probabilistic or algorithmic attribution. By organization size, it is categorized into large enterprises and small & medium-sized enterprises. Depending on industry vertical, it is segregated into IT & telecom, consumer goods & retail, BFSI, media & entertainment, healthcare, travel & hospitality, and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The market players operating in the Marketing attribution software market, include Adobe Inc., Alphabet Inc., Hubspot, Inc., Merkle Inc., Oracle Corporation, Ruler Analytics Ltd., SAP SE, The Nielsen Company, Windsor.ai and Wizaly SAS. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships, which help to drive the growth of the marketing attribution software market globally.

KEY BENEFITS FOR STAKEHOLDERS        

  • The study provides an in-depth analysis of the global marketing attribution software market forecast along with the current and future trends to explain the imminent investment pockets.
  • Information about key drivers, restraints, and opportunities and their impact analysis on global marketing attribution software market trends is provided in the report.
  • The Porter's five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
  • The quantitative analysis of the global marketing attribution software market from 2022 to 2031 is provided to determine the market potential.

Key Market Segments

By Type

  • Multi-source Attribution
  • Probabilistic or Algorithmic Attribution
  • Single-source Attribution

By Organization Size

  • Large Enterprises
  • Small and Medium-sized Enterprises

By Industry Vertical

  • Consumer Goods and Retail
  • IT and Telecom
  • BFSI
  • Media and Entertainment
  • Healthcare
  • Travel and Hospitality
  • Others

By Component

  • Solution
  • Service

By Deployment Mode

  • On-Premise
  • Cloud

By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America
    • Middle East
    • Africa
  • Key Market Players
    • Oracle Corporation
    • SAP SE
    • Alphabet Inc.
    • Adobe
    • Merkle Inc.
    • Wizaly SAS
    • Hubspot Inc.
    • Ruler Analytics Ltd.
    • The Nielson Company
    • Windsor.ai

TABLE OF CONTENTS

CHAPTER 1:INTRODUCTION

  • 1.1.Report description
  • 1.2.Key market segments
  • 1.3.Key benefits to the stakeholders
  • 1.4.Research Methodology
    • 1.4.1.Secondary research
    • 1.4.2.Primary research
    • 1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

  • 2.1.Key findings of the study
  • 2.2.CXO Perspective

CHAPTER 3:MARKET OVERVIEW

  • 3.1.Market definition and scope
  • 3.2.Key findings
    • 3.2.1.Top investment pockets
  • 3.3.Porter's five forces analysis
  • 3.4.Top player positioning
  • 3.5.Market dynamics
    • 3.5.1.Drivers
    • 3.5.2.Restraints
    • 3.5.3.Opportunities
  • 3.6.COVID-19 Impact Analysis on the market

CHAPTER 4: MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT

  • 4.1 Overview
    • 4.1.1 Market size and forecast
  • 4.2 Solution
    • 4.2.1 Key market trends, growth factors and opportunities
    • 4.2.2 Market size and forecast, by region
    • 4.2.3 Market share analysis by country
  • 4.3 Service
    • 4.3.1 Key market trends, growth factors and opportunities
    • 4.3.2 Market size and forecast, by region
    • 4.3.3 Market share analysis by country

CHAPTER 5: MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE

  • 5.1 Overview
    • 5.1.1 Market size and forecast
  • 5.2 On-Premise
    • 5.2.1 Key market trends, growth factors and opportunities
    • 5.2.2 Market size and forecast, by region
    • 5.2.3 Market share analysis by country
  • 5.3 Cloud
    • 5.3.1 Key market trends, growth factors and opportunities
    • 5.3.2 Market size and forecast, by region
    • 5.3.3 Market share analysis by country

CHAPTER 6: MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE

  • 6.1 Overview
    • 6.1.1 Market size and forecast
  • 6.2 Single-source Attribution
    • 6.2.1 Key market trends, growth factors and opportunities
    • 6.2.2 Market size and forecast, by region
    • 6.2.3 Market share analysis by country
  • 6.3 Multi-source Attribution
    • 6.3.1 Key market trends, growth factors and opportunities
    • 6.3.2 Market size and forecast, by region
    • 6.3.3 Market share analysis by country
  • 6.4 Probabilistic or Algorithmic Attribution
    • 6.4.1 Key market trends, growth factors and opportunities
    • 6.4.2 Market size and forecast, by region
    • 6.4.3 Market share analysis by country

CHAPTER 7: MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE

  • 7.1 Overview
    • 7.1.1 Market size and forecast
  • 7.2 Large Enterprises
    • 7.2.1 Key market trends, growth factors and opportunities
    • 7.2.2 Market size and forecast, by region
    • 7.2.3 Market share analysis by country
  • 7.3 Small and Medium-sized Enterprises
    • 7.3.1 Key market trends, growth factors and opportunities
    • 7.3.2 Market size and forecast, by region
    • 7.3.3 Market share analysis by country

CHAPTER 8: MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL

  • 8.1 Overview
    • 8.1.1 Market size and forecast
  • 8.2 Consumer Goods and Retail
    • 8.2.1 Key market trends, growth factors and opportunities
    • 8.2.2 Market size and forecast, by region
    • 8.2.3 Market share analysis by country
  • 8.3 IT and Telecom
    • 8.3.1 Key market trends, growth factors and opportunities
    • 8.3.2 Market size and forecast, by region
    • 8.3.3 Market share analysis by country
  • 8.4 BFSI
    • 8.4.1 Key market trends, growth factors and opportunities
    • 8.4.2 Market size and forecast, by region
    • 8.4.3 Market share analysis by country
  • 8.5 Media and Entertainment
    • 8.5.1 Key market trends, growth factors and opportunities
    • 8.5.2 Market size and forecast, by region
    • 8.5.3 Market share analysis by country
  • 8.6 Healthcare
    • 8.6.1 Key market trends, growth factors and opportunities
    • 8.6.2 Market size and forecast, by region
    • 8.6.3 Market share analysis by country
  • 8.7 Travel and Hospitality
    • 8.7.1 Key market trends, growth factors and opportunities
    • 8.7.2 Market size and forecast, by region
    • 8.7.3 Market share analysis by country
  • 8.8 Others
    • 8.8.1 Key market trends, growth factors and opportunities
    • 8.8.2 Market size and forecast, by region
    • 8.8.3 Market share analysis by country

CHAPTER 9: MARKETING ATTRIBUTION SOFTWARE MARKET, BY REGION

  • 9.1 Overview
    • 9.1.1 Market size and forecast
  • 9.2 North America
    • 9.2.1 Key trends and opportunities
    • 9.2.2 North America Market size and forecast, by Component
    • 9.2.3 North America Market size and forecast, by Deployment Mode
    • 9.2.4 North America Market size and forecast, by Type
    • 9.2.5 North America Market size and forecast, by Organization Size
    • 9.2.6 North America Market size and forecast, by Industry Vertical
    • 9.2.7 North America Market size and forecast, by country
      • 9.2.7.1 U.S.
      • 9.2.7.1.1 Key market trends, growth factors and opportunities
      • 9.2.7.1.2 Market size and forecast, by Component
      • 9.2.7.1.3 Market size and forecast, by Deployment Mode
      • 9.2.7.1.4 Market size and forecast, by Type
      • 9.2.7.1.5 Market size and forecast, by Organization Size
      • 9.2.7.1.6 Market size and forecast, by Industry Vertical
      • 9.2.7.2 Canada
      • 9.2.7.2.1 Key market trends, growth factors and opportunities
      • 9.2.7.2.2 Market size and forecast, by Component
      • 9.2.7.2.3 Market size and forecast, by Deployment Mode
      • 9.2.7.2.4 Market size and forecast, by Type
      • 9.2.7.2.5 Market size and forecast, by Organization Size
      • 9.2.7.2.6 Market size and forecast, by Industry Vertical
  • 9.3 Europe
    • 9.3.1 Key trends and opportunities
    • 9.3.2 Europe Market size and forecast, by Component
    • 9.3.3 Europe Market size and forecast, by Deployment Mode
    • 9.3.4 Europe Market size and forecast, by Type
    • 9.3.5 Europe Market size and forecast, by Organization Size
    • 9.3.6 Europe Market size and forecast, by Industry Vertical
    • 9.3.7 Europe Market size and forecast, by country
      • 9.3.7.1 UK
      • 9.3.7.1.1 Key market trends, growth factors and opportunities
      • 9.3.7.1.2 Market size and forecast, by Component
      • 9.3.7.1.3 Market size and forecast, by Deployment Mode
      • 9.3.7.1.4 Market size and forecast, by Type
      • 9.3.7.1.5 Market size and forecast, by Organization Size
      • 9.3.7.1.6 Market size and forecast, by Industry Vertical
      • 9.3.7.2 Germany
      • 9.3.7.2.1 Key market trends, growth factors and opportunities
      • 9.3.7.2.2 Market size and forecast, by Component
      • 9.3.7.2.3 Market size and forecast, by Deployment Mode
      • 9.3.7.2.4 Market size and forecast, by Type
      • 9.3.7.2.5 Market size and forecast, by Organization Size
      • 9.3.7.2.6 Market size and forecast, by Industry Vertical
      • 9.3.7.3 France
      • 9.3.7.3.1 Key market trends, growth factors and opportunities
      • 9.3.7.3.2 Market size and forecast, by Component
      • 9.3.7.3.3 Market size and forecast, by Deployment Mode
      • 9.3.7.3.4 Market size and forecast, by Type
      • 9.3.7.3.5 Market size and forecast, by Organization Size
      • 9.3.7.3.6 Market size and forecast, by Industry Vertical
      • 9.3.7.4 Italy
      • 9.3.7.4.1 Key market trends, growth factors and opportunities
      • 9.3.7.4.2 Market size and forecast, by Component
      • 9.3.7.4.3 Market size and forecast, by Deployment Mode
      • 9.3.7.4.4 Market size and forecast, by Type
      • 9.3.7.4.5 Market size and forecast, by Organization Size
      • 9.3.7.4.6 Market size and forecast, by Industry Vertical
      • 9.3.7.5 Spain
      • 9.3.7.5.1 Key market trends, growth factors and opportunities
      • 9.3.7.5.2 Market size and forecast, by Component
      • 9.3.7.5.3 Market size and forecast, by Deployment Mode
      • 9.3.7.5.4 Market size and forecast, by Type
      • 9.3.7.5.5 Market size and forecast, by Organization Size
      • 9.3.7.5.6 Market size and forecast, by Industry Vertical
      • 9.3.7.6 Rest of Europe
      • 9.3.7.6.1 Key market trends, growth factors and opportunities
      • 9.3.7.6.2 Market size and forecast, by Component
      • 9.3.7.6.3 Market size and forecast, by Deployment Mode
      • 9.3.7.6.4 Market size and forecast, by Type
      • 9.3.7.6.5 Market size and forecast, by Organization Size
      • 9.3.7.6.6 Market size and forecast, by Industry Vertical
  • 9.4 Asia-Pacific
    • 9.4.1 Key trends and opportunities
    • 9.4.2 Asia-Pacific Market size and forecast, by Component
    • 9.4.3 Asia-Pacific Market size and forecast, by Deployment Mode
    • 9.4.4 Asia-Pacific Market size and forecast, by Type
    • 9.4.5 Asia-Pacific Market size and forecast, by Organization Size
    • 9.4.6 Asia-Pacific Market size and forecast, by Industry Vertical
    • 9.4.7 Asia-Pacific Market size and forecast, by country
      • 9.4.7.1 China
      • 9.4.7.1.1 Key market trends, growth factors and opportunities
      • 9.4.7.1.2 Market size and forecast, by Component
      • 9.4.7.1.3 Market size and forecast, by Deployment Mode
      • 9.4.7.1.4 Market size and forecast, by Type
      • 9.4.7.1.5 Market size and forecast, by Organization Size
      • 9.4.7.1.6 Market size and forecast, by Industry Vertical
      • 9.4.7.2 Japan
      • 9.4.7.2.1 Key market trends, growth factors and opportunities
      • 9.4.7.2.2 Market size and forecast, by Component
      • 9.4.7.2.3 Market size and forecast, by Deployment Mode
      • 9.4.7.2.4 Market size and forecast, by Type
      • 9.4.7.2.5 Market size and forecast, by Organization Size
      • 9.4.7.2.6 Market size and forecast, by Industry Vertical
      • 9.4.7.3 India
      • 9.4.7.3.1 Key market trends, growth factors and opportunities
      • 9.4.7.3.2 Market size and forecast, by Component
      • 9.4.7.3.3 Market size and forecast, by Deployment Mode
      • 9.4.7.3.4 Market size and forecast, by Type
      • 9.4.7.3.5 Market size and forecast, by Organization Size
      • 9.4.7.3.6 Market size and forecast, by Industry Vertical
      • 9.4.7.4 Australia
      • 9.4.7.4.1 Key market trends, growth factors and opportunities
      • 9.4.7.4.2 Market size and forecast, by Component
      • 9.4.7.4.3 Market size and forecast, by Deployment Mode
      • 9.4.7.4.4 Market size and forecast, by Type
      • 9.4.7.4.5 Market size and forecast, by Organization Size
      • 9.4.7.4.6 Market size and forecast, by Industry Vertical
      • 9.4.7.5 South Korea
      • 9.4.7.5.1 Key market trends, growth factors and opportunities
      • 9.4.7.5.2 Market size and forecast, by Component
      • 9.4.7.5.3 Market size and forecast, by Deployment Mode
      • 9.4.7.5.4 Market size and forecast, by Type
      • 9.4.7.5.5 Market size and forecast, by Organization Size
      • 9.4.7.5.6 Market size and forecast, by Industry Vertical
      • 9.4.7.6 Rest of Asia-Pacific
      • 9.4.7.6.1 Key market trends, growth factors and opportunities
      • 9.4.7.6.2 Market size and forecast, by Component
      • 9.4.7.6.3 Market size and forecast, by Deployment Mode
      • 9.4.7.6.4 Market size and forecast, by Type
      • 9.4.7.6.5 Market size and forecast, by Organization Size
      • 9.4.7.6.6 Market size and forecast, by Industry Vertical
  • 9.5 LAMEA
    • 9.5.1 Key trends and opportunities
    • 9.5.2 LAMEA Market size and forecast, by Component
    • 9.5.3 LAMEA Market size and forecast, by Deployment Mode
    • 9.5.4 LAMEA Market size and forecast, by Type
    • 9.5.5 LAMEA Market size and forecast, by Organization Size
    • 9.5.6 LAMEA Market size and forecast, by Industry Vertical
    • 9.5.7 LAMEA Market size and forecast, by country
      • 9.5.7.1 Latin America
      • 9.5.7.1.1 Key market trends, growth factors and opportunities
      • 9.5.7.1.2 Market size and forecast, by Component
      • 9.5.7.1.3 Market size and forecast, by Deployment Mode
      • 9.5.7.1.4 Market size and forecast, by Type
      • 9.5.7.1.5 Market size and forecast, by Organization Size
      • 9.5.7.1.6 Market size and forecast, by Industry Vertical
      • 9.5.7.2 Middle East
      • 9.5.7.2.1 Key market trends, growth factors and opportunities
      • 9.5.7.2.2 Market size and forecast, by Component
      • 9.5.7.2.3 Market size and forecast, by Deployment Mode
      • 9.5.7.2.4 Market size and forecast, by Type
      • 9.5.7.2.5 Market size and forecast, by Organization Size
      • 9.5.7.2.6 Market size and forecast, by Industry Vertical
      • 9.5.7.3 Africa
      • 9.5.7.3.1 Key market trends, growth factors and opportunities
      • 9.5.7.3.2 Market size and forecast, by Component
      • 9.5.7.3.3 Market size and forecast, by Deployment Mode
      • 9.5.7.3.4 Market size and forecast, by Type
      • 9.5.7.3.5 Market size and forecast, by Organization Size
      • 9.5.7.3.6 Market size and forecast, by Industry Vertical

CHAPTER 10: COMPANY LANDSCAPE

  • 10.1. Introduction
  • 10.2. Top winning strategies
  • 10.3. Product Mapping of Top 10 Player
  • 10.4. Competitive Dashboard
  • 10.5. Competitive Heatmap
  • 10.6. Key developments

CHAPTER 11: COMPANY PROFILES

  • 11.1 Oracle Corporation
    • 11.1.1 Company overview
    • 11.1.2 Company snapshot
    • 11.1.3 Operating business segments
    • 11.1.4 Product portfolio
    • 11.1.5 Business performance
    • 11.1.6 Key strategic moves and developments
  • 11.2 SAP SE
    • 11.2.1 Company overview
    • 11.2.2 Company snapshot
    • 11.2.3 Operating business segments
    • 11.2.4 Product portfolio
    • 11.2.5 Business performance
    • 11.2.6 Key strategic moves and developments
  • 11.3 Albhabet Inc.
    • 11.3.1 Company overview
    • 11.3.2 Company snapshot
    • 11.3.3 Operating business segments
    • 11.3.4 Product portfolio
    • 11.3.5 Business performance
    • 11.3.6 Key strategic moves and developments
  • 11.4 Adobe Inc.
    • 11.4.1 Company overview
    • 11.4.2 Company snapshot
    • 11.4.3 Operating business segments
    • 11.4.4 Product portfolio
    • 11.4.5 Business performance
    • 11.4.6 Key strategic moves and developments
  • 11.5 Merkle Inc.
    • 11.5.1 Company overview
    • 11.5.2 Company snapshot
    • 11.5.3 Operating business segments
    • 11.5.4 Product portfolio
    • 11.5.5 Business performance
    • 11.5.6 Key strategic moves and developments
  • 11.6 Wizaly SAS
    • 11.6.1 Company overview
    • 11.6.2 Company snapshot
    • 11.6.3 Operating business segments
    • 11.6.4 Product portfolio
    • 11.6.5 Business performance
    • 11.6.6 Key strategic moves and developments
  • 11.7 Hubspot Inc.
    • 11.7.1 Company overview
    • 11.7.2 Company snapshot
    • 11.7.3 Operating business segments
    • 11.7.4 Product portfolio
    • 11.7.5 Business performance
    • 11.7.6 Key strategic moves and developments
  • 11.8 Ruler Analytics Ltd.
    • 11.8.1 Company overview
    • 11.8.2 Company snapshot
    • 11.8.3 Operating business segments
    • 11.8.4 Product portfolio
    • 11.8.5 Business performance
    • 11.8.6 Key strategic moves and developments
  • 11.9 The Nielson Company
    • 11.9.1 Company overview
    • 11.9.2 Company snapshot
    • 11.9.3 Operating business segments
    • 11.9.4 Product portfolio
    • 11.9.5 Business performance
    • 11.9.6 Key strategic moves and developments
  • 11.10 Windsor.ai
    • 11.10.1 Company overview
    • 11.10.2 Company snapshot
    • 11.10.3 Operating business segments
    • 11.10.4 Product portfolio
    • 11.10.5 Business performance
    • 11.10.6 Key strategic moves and developments