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市場調査レポート
商品コード
1421734
マーケティングアトリビューションソフトウェア市場、シェア、規模、動向、産業分析レポート：コンポーネント別、アトリビューションタイプ別、展開タイプ別、業界別、地域別、セグメント別予測、2023年～2032年Marketing Attribution Software Market Share, Size, Trends, Industry Analysis Report, By Component (Services and Solution); By Attribution Type; By Deployment Type; By Industry Verticals; By Region; Segment Forecast, 2023 - 2032 |
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価格
| マーケティングアトリビューションソフトウェア市場、シェア、規模、動向、産業分析レポート：コンポーネント別、アトリビューションタイプ別、展開タイプ別、業界別、地域別、セグメント別予測、2023年～2032年 |
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出版日: 2023年11月23日
発行: Polaris Market Research
ページ情報: 英文 117 Pages
納期: 即日から翌営業日
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- 全表示
- 概要
- 図表
- 目次
概要
Polaris Market Research社の最新調査によると、世界のマーケティングアトリビューションソフトウェア市場規模は2032年までに153億1,889万米ドルに達する見込みです。この調査レポートは、現在の市場力学を詳細に洞察し、将来の市場成長に関する分析を提供しています。
モバイルデバイスの進歩や様々なソーシャルプラットフォームの出現は、消費者の購買行動やマーケティングに大きな変化をもたらし、消費者体験を向上させるために、主要企業が導入している革新的なソフトウェアに投資している企業の間でより大きな普及は、大きなペースで世界市場の成長を促進する顕著な要因の一つです。
例えば、2023年8月、マリーンソフトウェアは、コネクトとアセンドを含む2つの強力な新製品の発売を発表しました。この製品は、パフォーマンスマーケティング担当者に前例のない洞察力とさまざまなAI搭載ツールを提供し、さまざまなパフォーマンスマーケティングチャネルで全体的な成果を向上させる可能性が高いです。
顧客を引き付け、維持し、関与させるために、世界中のマーケティング担当者がさまざまな種類のマーケティング手法を使用するようになり、分析、検索エンジン最適化、コンテンツ生成など、さまざまな形態のマーケティング技術が近年急速に台頭していることから、特定のキャンペーンやチャネルからのマーケティング費用と収益の可能性をよりよく理解するために、先進的なマーケティングアトリビューションソフトウェアの需要と採用が大幅に増加しています。
さらに、eコマースとオンライン取引が世界的に急成長しているため、企業は顧客の購買ジャーニー全体を理解することが重要になっています。このことは、オンライン上のタッチポイントを横断してコンバージョンの帰属を支援するアトリビューション・ソフトウェアによって可能になり、購買までのパスの理解と最適化が強化されることで、企業の収益機会が増加し、市場の成長が促進される可能性が高いです。
マーケティングアトリビューションソフトウェア市場レポートハイライト
企業が特定のニーズを満たすのに役立つソフトウェアサービスの普及が進んでいることから、サービス分野が注目すべきシェアを占めています。
マルチソースセグメントが大きなシェアを占めたが、その主な理由は、幅広い有益な機能と先進技術の導入が増加しているためです。
クラウドベースのセグメントは、クラウドベースのソリューションの採用が増加し、これらのソリューションが世界中で利用可能になったことから、最も高い成長率で成長すると予測されます。
IT・通信分野は、通信業界の急激な成長により、今後数年間で最大のシェアを占めると予測されます。
北米は、インフラが確立・発展しており、支出能力も高いことから、世界市場を独占しています。
主な市場プレイヤーは、Oracle Corporation、Marketing Attribution、Adobe、Google、SAP、The Nielsen Companyなどです。
目次
第1章 イントロダクション
第2章 エグゼクティブサマリー
第3章 調査手法
第4章 世界のマーケティングアトリビューションソフトウェア市場の洞察
- マーケティングアトリビューションソフトウェア-業界スナップショット
- マーケティングアトリビューションソフトウェア市場力学
- 促進要因と機会
- ビジネスのクラウドへの移行と中小企業の台頭
- データに基づいた意思決定のニーズの高まり
- 抑制要因と課題
- データプライバシーに関する懸念
- 促進要因と機会
- PESTLE分析
- マーケティングアトリビューションソフトウェア業界の動向
- バリューチェーン分析
- COVID-19感染症の影響分析
第5章 世界のマーケティングアトリビューションソフトウェア市場、コンポーネント別
- 主な調査結果
- イントロダクション
- サービス
- ソリューション
第6章 世界のマーケティングアトリビューションソフトウェア市場、アトリビューションタイプ別
- 主な調査結果
- イントロダクション
- 単一ソース
- 確率的またはアルゴリズム的
- マルチソース
第7章 世界のマーケティングアトリビューションソフトウェア市場、業界別
- 主な調査結果
- イントロダクション
- 小売り
- 旅行とホスピタリティ
- 通信とIT
- BFSI
- ヘルスケア
- 家電
- メディアとエンターテイメント
- その他
第8章 世界のマーケティングアトリビューションソフトウェア市場、展開タイプ別
- 主な調査結果
- イントロダクション
- クラウド
- オンプレミス
第9章 世界のマーケティングアトリビューションソフトウェア市場、地域別
- 主な調査結果
- イントロダクション
- マーケティングアトリビューションソフトウェア市場評価、地域、2019-2032年
- マーケティングアトリビューションソフトウェア市場-北米
- 北米：マーケティングアトリビューションソフトウェア市場、コンポーネント別、2019-2032年
- 北米：マーケティングアトリビューションソフトウェア市場、展開タイプ別、2019-2032年
- 北米：マーケティングアトリビューションソフトウェア市場、アトリビューションタイプ別、2019-2032年
- 北米：マーケティングアトリビューションソフトウェア市場、業界別、2019-2032年
- マーケティングアトリビューションソフトウェア市場-米国
- マーケティングアトリビューションソフトウェア市場- カナダ
- マーケティングアトリビューションソフトウェア市場- 欧州
- 欧州：マーケティングアトリビューションソフトウェア市場、コンポーネント別、2019-2032年
- 欧州：マーケティングアトリビューションソフトウェア市場、展開タイプ別、2019～2032年
- 欧州：マーケティングアトリビューションソフトウェア市場、アトリビューションタイプ別、2019～2032年
- 欧州：マーケティングアトリビューションソフトウェア市場、業界別、2019～2032年
- マーケティングアトリビューションソフトウェア市場- 英国
- マーケティングアトリビューションソフトウェア市場- フランス
- マーケティングアトリビューションソフトウェア市場- ドイツ
- マーケティングアトリビューションソフトウェア市場- イタリア
- マーケティングアトリビューションソフトウェア市場- スペイン
- マーケティングアトリビューションソフトウェア市場- オランダ
- マーケティングアトリビューションソフトウェア市場- ロシア
- マーケティングアトリビューションソフトウェア市場- アジア太平洋
- アジア太平洋地域：マーケティングアトリビューションソフトウェア市場、コンポーネント別、2019～2032年
- アジア太平洋：マーケティングアトリビューションソフトウェア市場、展開タイプ別、2019～2032年
- アジア太平洋：マーケティングアトリビューションソフトウェア市場、アトリビューションタイプ別、2019～2032年
- アジア太平洋：マーケティングアトリビューションソフトウェア市場、業界別、2019～2032年
- マーケティングアトリビューションソフトウェア市場- 中国
- マーケティングアトリビューションソフトウェア市場- インド
- マーケティングアトリビューションソフトウェア市場- 日本
- マーケティングアトリビューションソフトウェア市場- マレーシア
- マーケティングアトリビューションソフトウェア市場- インドネシア
- マーケティングアトリビューションソフトウェア市場- 韓国
- マーケティングアトリビューションソフトウェア市場-中東およびアフリカ
- 中東およびアフリカ：マーケティングアトリビューションソフトウェア市場、コンポーネント別、2019-2032年
- 中東およびアフリカ：マーケティングアトリビューションソフトウェア市場、展開タイプ別、2019～2032年
- 中東およびアフリカ：マーケティングアトリビューションソフトウェア市場、アトリビューションタイプ別、2019-2032年
- 中東およびアフリカ：マーケティングアトリビューションソフトウェア市場、業界別、2019-2032年
- マーケティングアトリビューションソフトウェア市場- サウジアラビア
- マーケティングアトリビューションソフトウェア市場- 南アフリカ
- マーケティングアトリビューションソフトウェア市場- イスラエル
- マーケティングアトリビューションソフトウェア市場- アラブ首長国連邦
- マーケティングアトリビューションソフトウェア市場-ラテンアメリカ
- ラテンアメリカ：マーケティングアトリビューションソフトウェア市場、コンポーネント別、2019-2032年
- ラテンアメリカ：マーケティングアトリビューションソフトウェア市場、展開タイプ別、2019-2032年
- ラテンアメリカ：マーケティングアトリビューションソフトウェア市場、アトリビューションタイプ別、2019-2032年
- ラテンアメリカ：マーケティングアトリビューションソフトウェア市場、業界別、2019-2032年
- マーケティングアトリビューションソフトウェア市場- メキシコ
- マーケティングアトリビューションソフトウェア市場- ブラジル
- マーケティングアトリビューションソフトウェア市場- アルゼンチン
第10章 競合情勢
- 拡張と買収の分析
- 拡大
- 買収
- 提携/協業/合意/公開
第11章 企業プロファイル
- Adobe
- Oracle Corporation
- SAP
- Marketing Attribution
- LeanData
- Rockerbox
- The Nielsen Company
- Full Circle Insights
- Analytic Partners
- Visual IQ
- Engagio
- Wizaly
- IBM Corporation
図表
List of Tables
- Table 1 Global Marketing Attribution Software Market, by Component, by Region, 2019-2032 (USD Million)
- Table 2 Global Marketing Attribution Software Market, by Attribution Type, by Region, 2019-2032 (USD Million)
- Table 3 Global Marketing Attribution Software Market, by Industry Vertical, by Region, 2019-2032 (USD Million)
- Table 4 Global Marketing Attribution Software Market, by Deployment Type, by Region, 2019-2032 (USD Million)
- Table 5 Marketing Attribution Software Market Assessment, By Geography, 2019-2032 (USD Million)
- Table 6 North America: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- Table 7 North America: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- Table 8 North America: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- Table 9 North America: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- Table 10 U.S.: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- Table 11 U.S.: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- Table 12 U.S.: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- Table 13 U.S.: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- Table 14 Canada: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- Table 15 Canada: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- Table 16 Canada: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- Table 17 Canada: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- Table 18 Europe: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- Table 19 Europe: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- Table 20 Europe: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- Table 21 Europe: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- Table 22 Germany: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- Table 23 Germany: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- Table 24 Germany: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- Table 25 Germany: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- Table 26 France: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- Table 27 France: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- Table 28 France: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- Table 29 France: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- Table 30 UK: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- Table 31 UK: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- Table 32 UK: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- Table 33 UK: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- Table 34 Italy: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- Table 35 Italy: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- Table 36 Italy: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- Table 37 Italy: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- Table 38 Netherlands: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- Table 39 Netherlands: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- Table 40 Netherlands: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- Table 41 Netherlands: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- Table 42 Spain: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- Table 43 Spain: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- Table 44 Spain: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- Table 45 Spain: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- Table 46 Russia: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- Table 47 Russia: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- Table 48 Russia: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- Table 49 Russia: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- Table 50 Asia Pacific: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- Table 51 Asia Pacific: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- Table 52 Asia Pacific: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- Table 53 Asia Pacific: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- Table 54 China: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- Table 55 China: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- Table 56 China: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- Table 57 China: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- Table 58 Japan: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- Table 59 Japan: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- Table 60 Japan: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- Table 61 Japan: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- Table 62 India: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- Table 63 India: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- Table 64 India: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- Table 65 India: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- Table 66 Indonesia: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- Table 67 Indonesia: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- Table 68 Indonesia: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- Table 69 Indonesia: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- Table 70 Malaysia: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- Table 71 Malaysia: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- Table 72 Malaysia: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- Table 73 Malaysia: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- Table 74 South Korea: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- Table 75 South Korea: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- Table 76 South Korea: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- Table 77 South Korea: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- Table 78 Latin America: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- Table 79 Latin America: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- Table 80 Latin America: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- Table 81 Latin America: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- Table 82 Brazil: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- Table 83 Brazil: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- Table 84 Brazil: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- Table 85 Brazil: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- Table 86 Mexico: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- Table 87 Mexico: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- Table 88 Mexico: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- Table 89 Mexico: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- Table 90 Argentina: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- Table 91 Argentina: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- Table 92 Argentina: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- Table 93 Argentina: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- Table 94 Middle East & Africa: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- Table 95 Middle East & Africa: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- Table 96 Middle East & Africa: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- Table 97 Middle East & Africa: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- Table 98 UAE: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- Table 99 UAE: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- Table 100 UAE: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- Table 101 UAE: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- Table 102 Saudi Arabia: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- Table 103 Saudi Arabia: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- Table 104 Saudi Arabia: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- Table 105 Saudi Arabia: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- Table 106 South Africa: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- Table 107 South Africa: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- Table 108 South Africa: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- Table 109 South Africa: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- Table 110 Israel: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- Table 111 Israel: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- Table 112 Israel: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- Table 113 Israel: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
List of Figures
- Figure 1. Global Marketing Attribution Software Market, 2019-2032 (USD Million)
- Figure 2. Integrated Ecosystem
- Figure 3. Research Methodology: Top-Down & Bottom-Up Deployment Type
- Figure 4. Market by Geography
- Figure 5. Porter's Five Forces
- Figure 6. Market by Component
- Figure 7. Global Marketing Attribution Software Market, by Component, 2021 & 2030 (USD Million)
- Figure 8. Market by Deployment Type
- Figure 9. Global Marketing Attribution Software Market, by Deployment Type, 2021 & 2030 (USD Million)
- Figure 10. Market by Attribution Type
- Figure 11. Global Marketing Attribution Software Market, by Attribution Type, 2021 & 2030 (USD Million)
- Figure 12. Market by Industry Vertical
- Figure 13. Global Marketing Attribution Software Market, by Industry Vertical, 2021 & 2030 (USD Million)
目次
Product Code: PM3914
The global marketing attribution software market size is expected to reach USD 15,318.89 million by 2032, according to a new study by Polaris Market Research. The report "Marketing Attribution Software Market Share, Size, Trends, Industry Analysis Report, By Component (Services and Solution); By Attribution Type; By Deployment Type; By industry Vertical; By Region; Segment Forecast, 2024 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.
The growing advancements in mobile devices and the emergence of various social platforms resulted in significant changes in consumer purchasing behavior and marketing and greater proliferation among businesses investing in innovated software being introduced by the key players to cater to the growing trend of individual marketing as to enhance the consumer experience, are among the prominent factors fostering the global market growth at a significant pace.
For instance, in August 2023, Marine Software, announced the launch of its two new powerful products including Connect and Ascend, that are likely to offer performance marketers unprecedented insights and various AI-powered tools to improve their overall results across difference performance marketing channels.
With the growing use of different types of marketing techniques by marketers all over the world to attract, keep, and engage their customers and rapid emergence of several forms of marketing technology in the recent years including analytics, search engine optimization, and content generation, the demand and adoption of advance marketing attribution software have increased drastically to better understand the marketing spend and earning potential from a particular campaign or channel.
Moreover, the exponential growth of e-commerce and online transactions worldwide has made it crucial for businesses to understand their customer entire purchasing journey, which could be done by attribution software that helps attribute conversions across online touchpoints, enhancing understanding and optimization of the path to purchase, which is likely to result in increased revenue opportunities for businesses and push the market growth forward.
Marketing Attribution Software Market Report Highlights
Services segment accounted for noteworthy share, on account of increased prevalence for software services that help companies meeting their specific needs
Multi-source segment held the substantial share, mainly attributable to their wide range of beneficial features and rising implementation of advanced technologies
Cloud-based segment will grow at highest growth rate, due to rising adoption of cloud-based solutions and its growing availability of these solutions worldwide
IT & telecom segment projected to hold largest share in the coming years, because of the exponential growth in telecom industry
North America dominated the global market, on account of region's well-established and developed infrastructure and higher spending capacity
The key market players include Oracle Corporation, Marketing Attribution, Adobe, Google, SAP, and The Nielsen Company
Polaris Market Research has segmented the marketing attribution software market report based on component, attribution type, deployment type, industry vertical, and region:
Marketing Attribution Software, Component Outlook (Revenue - USD Million, 2019 - 2032)
- Services
- Solution
Marketing Attribution Software, Attribution Type Outlook (Revenue - USD Million, 2019 - 2032)
- Single-Source
- Probabilistic or Algorithmic
- Multi-Source
Marketing Attribution Software, Deployment Type Outlook (Revenue - USD Million, 2019 - 2032)
- Cloud
- On-Premises
Marketing Attribution Software, Industry Vertical Outlook (Revenue - USD Million, 2019 - 2032)
- Retail
- Travel and Hospitality
- Telecom and IT
- BFSI
- Healthcare
- Consumer Electronics
- Media and Entertainment
- Others
Marketing Attribution Software, Regional Outlook (Revenue - USD Million, 2019 - 2032)
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Russia
- Netherlands
- Asia Pacific
- China
- India
- Japan
- South Korea
- Indonesia
- Malaysia
- Latin America
- Argentina
- Brazil
- Mexico
- Middle East & Africa
- UAE
- Saudi Arabia
- Israel
- South Africa
Table of Contents
1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
2. Executive Summary
- 2.1. Market Highlights
3. Research Methodology
- 3.1. Overview
- 3.1.1. Data Mining
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
4. Global Marketing Attribution Software Market Insights
- 4.1. Marketing Attribution Software - Industry Snapshot
- 4.2. Marketing Attribution Software Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Migration of business towards cloud and emergence of SMEs
- 4.2.1.2. Increasing need for data-driven decision-making
- 4.2.2. Restraints and Challenges
- 4.2.2.1. Data Privacy Concerns
- 4.2.1. Drivers and Opportunities
- 4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTLE Analysis
- 4.5. Marketing Attribution Software Industry Trends
- 4.6. Value Chain Analysis
- 4.7. COVID-19 Impact Analysis
5. Global Marketing Attribution Software Market, by Component
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. Global Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 5.3. Services
- 5.3.1. Global Marketing Attribution Software Market, by Services, by Region, 2019-2032 (USD Million)
- 5.4. Solution
- 5.4.1. Global Marketing Attribution Software Market, by Solution, by Region, 2019-2032 (USD Million)
6. Global Marketing Attribution Software Market, by Attribution Type
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. Global Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 6.3. Single-Source
- 6.3.1. Global Marketing Attribution Software Market, by Single-Source, by Region, 2019-2032 (USD Million)
- 6.4. Probabilistic or Algorithmic
- 6.4.1. Global Marketing Attribution Software Market, by Probabilistic or Algorithmic, by Region, 2019-2032 (USD Million)
- 6.5. Multi-Source
- 6.5.1. Global Marketing Attribution Software Market, by Multi-Source, by Region, 2019-2032 (USD Million)
7. Global Marketing Attribution Software Market, by Industry Vertical
- 7.1. Key Findings
- 7.2. Introduction
- 7.2.1. Global Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 7.3. Retail
- 7.3.1. Global Marketing Attribution Software Market, by Retail, by Region, 2019-2032 (USD Million)
- 7.4. Travel and Hospitality
- 7.4.1. Global Marketing Attribution Software Market, by Travel and Hospitality, by Region, 2019-2032 (USD Million)
- 7.5. Telecom and IT
- 7.5.1. Global Marketing Attribution Software Market, by Telecom and IT, by Region, 2019-2032 (USD Million)
- 7.6. BFSI
- 7.6.1. Global Marketing Attribution Software Market, by BFSI, by Region, 2019-2032 (USD Million)
- 7.7. Healthcare
- 7.7.1. Global Marketing Attribution Software Market, by Healthcare, by Region, 2019-2032 (USD Million)
- 7.8. Consumer Electronics
- 7.8.1. Global Marketing Attribution Software Market, by Consumer Electronics, by Region, 2019-2032 (USD Million)
- 7.9. Media and Entertainment
- 7.9.1. Global Marketing Attribution Software Market, by Media and Entertainment, by Region, 2019-2032 (USD Million)
- 7.10. Others
- 7.10.1. Global Marketing Attribution Software Market, by Others, by Region, 2019-2032 (USD Million)
8. Global Marketing Attribution Software Market, by Deployment Type
- 8.1. Key Findings
- 8.2. Introduction
- 8.2.1. Global Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 8.3. Cloud
- 8.3.1. Global Marketing Attribution Software Market, by Cloud, by Region, 2019-2032 (USD Million)
- 8.4. On-Premises
- 8.4.1. Global Marketing Attribution Software Market, by On-Premises, by Region, 2019-2032 (USD Million)
9. Global Marketing Attribution Software Market, by Geography
- 9.1. Key findings
- 9.2. Introduction
- 9.2.1. Marketing Attribution Software Market Assessment, By Geography, 2019-2032 (USD Million)
- 9.3. Marketing Attribution Software Market - North America
- 9.3.1. North America: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.3.2. North America: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.3.3. North America: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.3.4. North America: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.3.5. Marketing Attribution Software Market - U.S.
- 9.3.5.1. U.S.: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.3.5.2. U.S.: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.3.5.3. U.S.: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.3.5.4. U.S.: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.3.6. Marketing Attribution Software Market - Canada
- 9.3.6.1. Canada: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.3.6.2. Canada: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.3.6.3. Canada: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.3.6.4. Canada: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.4. Marketing Attribution Software Market - Europe
- 9.4.1. Europe: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.4.2. Europe: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.4.3. Europe: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.4.4. Europe: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.4.5. Marketing Attribution Software Market - UK
- 9.4.5.1. UK: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.4.5.2. UK: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.4.5.3. UK: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.4.5.4. UK: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.4.6. Marketing Attribution Software Market - France
- 9.4.6.1. France: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.4.6.2. France: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.4.6.3. France: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.4.6.4. France: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.4.7. Marketing Attribution Software Market - Germany
- 9.4.7.1. Germany: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.4.7.2. Germany: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.4.7.3. Germany: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.4.7.4. Germany: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.4.8. Marketing Attribution Software Market - Italy
- 9.4.8.1. Italy: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.4.8.2. Italy: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.4.8.3. Italy: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.4.8.4. Italy: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.4.9. Marketing Attribution Software Market - Spain
- 9.4.9.1. Spain: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.4.9.2. Spain: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.4.9.3. Spain: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.4.9.4. Spain: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.4.10. Marketing Attribution Software Market - Netherlands
- 9.4.10.1. Netherlands: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.4.10.2. Netherlands: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.4.10.3. Netherlands: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.4.10.4. Netherlands: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.4.11. Marketing Attribution Software Market - Russia
- 9.4.11.1. Russia: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.4.11.2. Russia.: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.4.11.3. Russia: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.4.11.4. Russia: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.5. Marketing Attribution Software Market - Asia Pacific
- 9.5.1. Asia Pacific: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.5.2. Asia Pacific: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.5.3. Asia Pacific: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.5.4. Asia Pacific: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.5.5. Marketing Attribution Software Market - China
- 9.5.5.1. China: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.5.5.2. China.: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.5.5.3. China: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.5.5.4. China: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.5.6. Marketing Attribution Software Market - India
- 9.5.6.1. India: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.5.6.2. India.: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.5.6.3. India: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.5.6.4. India: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.5.7. Marketing Attribution Software Market - Japan
- 9.5.7.1. Japan: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.5.7.2. Japan.: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.5.7.3. Japan: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.5.7.4. Japan: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.5.8. Marketing Attribution Software Market - Malaysia
- 9.5.8.1. Malaysia: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.5.8.2. Malaysia.: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.5.8.3. Malaysia: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.5.8.4. Malaysia: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.5.9. Marketing Attribution Software Market - Indonesia
- 9.5.9.1. Indonesia: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.5.9.2. Indonesia.: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.5.9.3. Indonesia: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.5.9.4. Indonesia: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.5.10. Marketing Attribution Software Market - South Korea
- 9.5.10.1. South Korea: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.5.10.2. South Korea.: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.5.10.3. South Korea: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.5.10.4. South Korea: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.6. Marketing Attribution Software Market - Middle East & Africa
- 9.6.1. Middle East & Africa: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.6.2. Middle East & Africa: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.6.3. Middle East & Africa: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.6.4. Middle East & Africa: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.6.5. Marketing Attribution Software Market - Saudi Arabia
- 9.6.5.1. Saudi Arabia: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.6.5.2. Saudi Arabia: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.6.5.3. Saudi Arabia: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.6.5.4. Saudi Arabia: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.6.6. Marketing Attribution Software Market - South Africa
- 9.6.6.1. South Africa: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.6.6.2. South Africa: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.6.6.3. South Africa: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.6.6.4. South Africa: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.6.7. Marketing Attribution Software Market - Israel
- 9.6.7.1. Israel: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.6.7.2. Israel: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.6.7.3. Israel: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.6.7.4. Israel: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.6.8. Marketing Attribution Software Market - UAE
- 9.6.8.1. UAE: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.6.8.2. UAE: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.6.8.3. UAE: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.6.8.4. UAE: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.7. Marketing Attribution Software Market - Latin America
- 9.7.1. Latin America: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.7.2. Latin America: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.7.3. Latin America: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.7.4. Latin America: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.7.5. Marketing Attribution Software Market - Mexico
- 9.7.5.1. Mexico: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.7.5.2. Mexico: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.7.5.3. Mexico: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.7.5.4. Mexico: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.7.6. Marketing Attribution Software Market - Brazil
- 9.7.6.1. Brazil: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.7.6.2. Brazil: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.7.6.3. Brazil: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.7.6.4. Brazil: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.7.7. Marketing Attribution Software Market - Argentina
- 9.7.7.1. Argentina: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.7.7.2. Argentina: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.7.7.3. Argentina: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.7.7.4. Argentina: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
10. Competitive Landscape
- 10.1. Expansion and Acquisition Analysis
- 10.1.1. Expansion
- 10.1.2. Acquisitions
- 10.2. Partnerships/Collaborations/Agreements/Exhibitions
11. Company Profiles
- 11.1. Adobe
- 11.1.1. Company Overview
- 11.1.2. Financial Performance
- 11.1.3. Product Benchmarking
- 11.1.4. Recent Development
- 11.2. Oracle Corporation
- 11.2.1. Company Overview
- 11.2.2. Financial Performance
- 11.2.3. Product Benchmarking
- 11.2.4. Recent Development
- 11.3. SAP
- 11.3.1. Company Overview
- 11.3.2. Financial Performance
- 11.3.3. Product Benchmarking
- 11.3.4. Recent Development
- 11.4. Google
- 11.4.1. Company Overview
- 11.4.2. Financial Performance
- 11.4.3. Product Benchmarking
- 11.4.4. Recent Development
- 11.5. Marketing Attribution
- 11.5.1. Company Overview
- 11.5.2. Financial Performance
- 11.5.3. Product Benchmarking
- 11.5.4. Recent Development
- 11.6. LeanData
- 11.6.1. Company Overview
- 11.6.2. Financial Performance
- 11.6.3. Product Benchmarking
- 11.6.4. Recent Development
- 11.7. Rockerbox
- 11.7.1. Company Overview
- 11.7.2. Financial Performance
- 11.7.3. Product Benchmarking
- 11.7.4. Recent Development
- 11.8. The Nielsen Company
- 11.8.1. Company Overview
- 11.8.2. Financial Performance
- 11.8.3. Product Benchmarking
- 11.8.4. Recent Development
- 11.9. Full Circle Insights
- 11.9.1. Company Overview
- 11.9.2. Financial Performance
- 11.9.3. Product Benchmarking
- 11.9.4. Recent Development
- 11.10. Analytic Partners
- 11.10.1. Company Overview
- 11.10.2. Financial Performance
- 11.10.3. Product Benchmarking
- 11.10.4. Recent Development
- 11.11. Visual IQ
- 11.11.1. Company Overview
- 11.11.2. Financial Performance
- 11.11.3. Product Benchmarking
- 11.11.4. Recent Development
- 11.12. Engagio
- 11.12.1. Company Overview
- 11.12.2. Financial Performance
- 11.12.3. Product Benchmarking
- 11.12.4. Recent Development
- 11.13. Wizaly
- 11.13.1. Company Overview
- 11.13.2. Financial Performance
- 11.13.3. Product Benchmarking
- 11.13.4. Recent Development
- 11.14. IBM Corporation
- 11.14.1. Company Overview
- 11.14.2. Financial Performance
- 11.14.3. Product Benchmarking
- 11.14.4. Recent Development
