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マルチタッチ・アトリビューションの世界市場

Multi-Touch Attribution

出版日
ページ情報
英文 187 Pages
納期
即日から翌営業日
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=149.25円
マルチタッチ・アトリビューションの世界市場
出版日: 2025年08月27日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 187 Pages
納期: 即日から翌営業日
GIIご利用のメリット
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  • 概要
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概要

マルチタッチ・アトリビューションの世界市場は2030年までに42億米ドルに到達

2024年に21億米ドルと推定されるマルチタッチ・アトリビューションの世界市場は、2024年から2030年にかけてCAGR 12.4%で成長し、2030年には42億米ドルに達すると予測されます。本レポートで分析したセグメントの1つである小売＆eコマース・エンドユーザーは、CAGR 15.7％を記録し、分析期間終了までに12億米ドルに達すると予測されます。BFSIエンドユーザー分野の成長率は、分析期間中CAGR 9.9%と推定されます。

米国市場は5億6,530万米ドルと推定、中国はCAGR17.2％で成長予測

米国のマルチタッチ・アトリビューション市場は、2024年に5億6,530万米ドルと推定されます。世界第2位の経済大国である中国は、分析期間2024-2030年のCAGR17.2%で推移し、2030年には予測市場規模9億400万米ドルに達すると予測されています。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ8.8%と11.3%と予測されています。欧州では、ドイツがCAGR約9.9%で成長すると予測されています。

世界のマルチタッチ・アトリビューション市場- 主要動向と促進要因のまとめ

なぜマルチタッチ・アトリビューションがデジタルマーケティング分析の要になりつつあるのか？

細分化が進むデジタル環境の中で、マルチタッチ・アトリビューション（市場情勢）の台頭は、マーケティング担当者がキャンペーンを評価し最適化する方法を変えつつあります。単一のインタラクション（ファーストクリックやラストクリックのアトリビューション）を評価する従来のモデルとは異なり、MTAはカスタマージャーニーのすべてのタッチポイントにわたって価値を配分し、チャネルやデバイスを横断したキャンペーンパフォーマンスのきめ細かいビューを提供します。この微妙なアトリビューション手法により、ブランドは、ディスプレイ広告やEメールからソーシャルメディアのクリックやインフルエンサーのエンゲージメントに至るまで、各インタラクションの実際の影響を理解することができ、より情報に基づいた予算配分やキャンペーン戦略が可能になります。

MTAの需要は、マーケティング・チャネルの急増とオムニチャネルの消費者行動の台頭と並行して急増しています。ユーザーがウェブ、モバイル、OTT、音声、アプリ内プラットフォームを横断してやり取りする中、マーケッターは異種のデータストリームを接続し、各タッチポイントの複合的な影響力を評価する強固なモデルを必要としています。クッキーベースのトラッキングからアイデンティティグラフやファーストパーティデータ戦略へのシフトは、ユーザーレベルの行動をマッピングし、コンバージョンドライバーを解読できるMTAツールへの関心をさらに高めています。このため、小売、金融、通信、消費財の各分野で先進的なMTAプラットフォームの採用が拡大しています。

どのような技術と手法がマルチタッチ・アトリビューションモデルを支えているのか？

MTAシステムの中核となる技術的バックボーンは、機械学習アルゴリズムと確率論的モデリングにあります。人気のある手法には、マルコフチェーンモデリング、シャプレー値分解、時間減衰アトリビューション、アルゴリズム回帰ベースのモデルなどがあります。これらの手法では、過去のユーザーパスを分析し、その影響確率に基づいてタッチポイントに動的な重みを割り当てます。これらのモデルを活用することで、マーケティング担当者はチャネル間の相乗効果、飽和点、最適な順序を検出することができます。

カスタマーデータプラットフォーム（CDP）、データレイク、マーケティングオートメーションスイートとの統合により、MTAアウトプットの高度化が進んでいます。クラウドベースのMTAツールは現在、DSP、CRMプラットフォーム、分析ダッシュボード、広告サーバーと接続するAPIを通じて、リアルタイムのアトリビューションと予測インサイトをサポートしています。GDPR、CCPA、AppleのApp Tracking Transparency（ATT）フレームワークのような規制強化に対応するため、ディファレンシャルプライバシーや連携学習などのプライバシー保護メカニズムがMTAシステムに組み込まれています。

可視化レイヤーとAI支援インターフェースは、データサイエンスの専門知識を必要とせずに、マーケターが複雑なアトリビューションパターンを解釈するのに役立っています。これらのフロントエンドは、マイクロモーメント、ジャーニーのボトルネック、チャネル別のROIを強調し、戦術的な調整を可能にします。A/Bテストフレームワークは、しばしばMTAパイプラインと統合され、リフトを測定し、ライブ環境でアトリビューション出力を検証し、意思決定における統計的信頼性を確保します。

MTAの導入を拡大しているセクターと地域、そして障壁は何か？

eコマースと消費者直販（DTC）セグメントはMTA導入の最前線にあり、そこでは広告費用対効果（ROAS）の正確な測定が成長に不可欠です。ファッション、美容、電化製品、ライフスタイルなどのブランドは、検索連動型広告、ソーシャルメディア、ディスプレイネットワーク、アフィリエイトプログラム、インフルエンサーマーケティングなどのデジタル戦略を調整するためにMTAを利用しています。金融サービス企業、特にクレジットカード、保険、取引アプリを提供する企業は、獲得、オンボーディング、リテンションの各フェーズでコンバージョンパスを調整するためにMTAを導入しています。

通信やメディア企業は、ウェブ、モバイル、スマートテレビ、ウェアラブルなど、マルチデバイス・ジャーニーを最適化するためにMTAを採用しています。B2BテクノロジーやSaaS環境では、営業サイクルが長く、意思決定者が複数いるため、ウェビナー、Eメール、ホワイトペーパー、営業支援など、数ヶ月にわたるインタラクションをマッピングするアトリビューションモデルが必要となります。

北米は、成熟したデジタル広告エコシステム、アナリティクス・インフラストラクチャ、データ・プライバシーのフレームワークによって、採用でリードしています。欧州は、GDPRの遵守が同意ベースとプライバシーを意識したモデリングにマーケティング担当者を押しやっているもの、僅差で続いています。インド、中国、東南アジアのようなアジア太平洋市場は、モバイルファーストの行動とパフォーマンスマーケティングによって、スケーラブルなアトリビューションモデルへの関心を高めており、追い上げてきています。

導入の課題としては、データの断片化、組織のサイロ化、統合の課題、アトリビューションモデルの複雑さなどが挙げられます。多くの企業では、MTAを効果的に導入するために必要な部門横断的なコラボレーションやデータハイジーンが不足しています。さらに、サードパーティのCookieサポートの低下やデバイス識別子の非推奨化は、ユーザーレベルのトラッキングを複雑にしており、企業はクリーンルーム、ハッシュ化された識別子、安全なマルチパーティ計算への投資を迫られています。

世界のマルチタッチ・アトリビューション市場の成長を促進しているものは？

世界のマルチタッチ・アトリビューション市場の成長は、マーケティングチャネルの爆発的増加、デジタル広告費の最適化に対するプレッシャーの高まり、データ主導の意思決定に対する需要の高まりなど、いくつかの要因によってもたらされています。マーケティング予算がますますデジタルにシフトする中、経営幹部は、各チャネルやキャンペーンの収益成長への実際の貢献度を明らかにする、正確で透明性の高い測定フレームワークを求めています。

プライバシー規制による決定論的トラッキングの衰退は、確率的アトリビューションやモデル化されたアトリビューションへの移行を促し、MTAの関連性をさらに高めています。AI、クラウド・コンピューティング、IDソリューションの開発により、プラットフォームや地域を超えて機能する、スケーラブルでプライバシーに準拠したアトリビューション・ソリューションの開発が可能になりつつあります。マーケティングリーダーはまた、俊敏なメディアプランニングを推進するために、定期的なレポートだけでなく、継続的なアトリビューション測定の必要性を認識しています。

マーテクベンダー、クラウドプラットフォーム、データプロバイダー間の戦略的パートナーシップは、相互運用性を向上させ、中堅・大企業のMTA採用を加速させています。同時に、教育や啓蒙キャンペーンによって、マーケティング担当者はアトリビューションのインサイトを解釈し、パフォーマンスの向上につなげるための知識を身につけつつあります。デジタル環境の細分化とパーソナライズ化が進む中、パフォーマンスマーケティングスタックの中核機能としてのMTAの役割は譲れないものとなりつつあり、今後10年間の市場の堅調な拡大を後押しします。

セグメント

エンドユーザー（小売・eコマースエンドユーザー、BFSIエンドユーザー、IT・テレコムエンドユーザー、家電エンドユーザー、旅行・観光エンドユーザー、その他エンドユーザー）

調査対象企業の例

  • Adinton
  • Adobe Inc.
  • AppsFlyer
  • C3 Metrics
  • Claravine
  • Conversion Logic
  • Crealytics
  • Data2Decisions（D2D）
  • Engagement Labs
  • Funnel.io
  • Impact.com
  • Infutor
  • Kochava
  • Measured
  • Merkle
  • Neustar（a TransUnion company）
  • Nielsen
  • Northbeam
  • Rockerbox
  • Wicked Reports

AIインテグレーション

Global Industry Analystsは、有効な専門家コンテンツとAIツールによって、市場情報と競合情報を変革しています。

Global Industry Analystsは、一般的なLLMや業界別SLMのクエリに従う代わりに、ビデオ記録、ブログ、検索エンジン調査、大量の企業、製品/サービス、市場データなど、世界中の専門家から収集したコンテンツのリポジトリを構築しました。

関税影響係数

Global Industry Analystsは、本社の国、製造拠点、輸出入（完成品とOEM）に基づく企業の競争力の変化を予測しています。この複雑で多面的な市場力学は、売上原価（COGS）の増加、収益性の低下、サプライチェーンの再構築など、ミクロおよびマクロの市場力学の中でも特に競合他社に影響を与える見込みです。

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • スペイン
  • ロシア
  • その他欧州
  • アジア太平洋
  • オーストラリア
  • インド
  • 韓国
  • その他アジア太平洋地域
  • ラテンアメリカ
  • アルゼンチン
  • ブラジル
  • メキシコ
  • その他ラテンアメリカ
  • 中東
  • イラン
  • イスラエル
  • サウジアラビア
  • アラブ首長国連邦
  • その他中東
  • アフリカ

第4章 競合

目次
Product Code: MCP39081

Global Multi-Touch Attribution Market to Reach US$4.2 Billion by 2030

The global market for Multi-Touch Attribution estimated at US$2.1 Billion in the year 2024, is expected to reach US$4.2 Billion by 2030, growing at a CAGR of 12.4% over the analysis period 2024-2030. Retail & E-Commerce End-User, one of the segments analyzed in the report, is expected to record a 15.7% CAGR and reach US$1.2 Billion by the end of the analysis period. Growth in the BFSI End-User segment is estimated at 9.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$565.3 Million While China is Forecast to Grow at 17.2% CAGR

The Multi-Touch Attribution market in the U.S. is estimated at US$565.3 Million in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$904.0 Million by the year 2030 trailing a CAGR of 17.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 8.8% and 11.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 9.9% CAGR.

Global Multi-Touch Attribution Market - Key Trends & Drivers Summarized

Why Is Multi-Touch Attribution Becoming a Cornerstone in Digital Marketing Analytics?

In an increasingly fragmented digital landscape, the rise of multi-touch attribution (MTA) is transforming how marketers evaluate and optimize their campaigns. Unlike traditional models that credit a single interaction-first-click or last-click attribution-MTA distributes value across all touchpoints in a customer’s journey, offering a granular view of campaign performance across channels and devices. This nuanced attribution method allows brands to understand the actual impact of each interaction, from display ads and emails to social media clicks and influencer engagements, enabling more informed budget allocation and campaign strategy.

The demand for MTA has surged in parallel with the proliferation of marketing channels and the rise of omnichannel consumer behavior. With users interacting across web, mobile, OTT, voice, and in-app platforms, marketers need robust models that connect disparate data streams and evaluate the combined influence of each touchpoint. The shift from cookie-based tracking toward identity graphs and first-party data strategies is further amplifying interest in MTA tools that can map user-level behavior and decode conversion drivers. This has led to growing adoption of advanced MTA platforms in retail, finance, telecommunications, and consumer goods sectors.

What Technologies and Methodologies Are Powering Multi-Touch Attribution Models?

The core technological backbone of MTA systems lies in machine learning algorithms and probabilistic modeling, which estimate the contribution of each interaction to conversion outcomes. Popular methodologies include Markov Chain modeling, Shapley value decomposition, time decay attribution, and algorithmic regression-based models. These techniques analyze historical user paths and assign dynamic weights to touchpoints based on their influence probability. By leveraging these models, marketers can detect synergy effects, saturation points, and optimal sequencing across channels.

Integration with customer data platforms (CDPs), data lakes, and marketing automation suites is enhancing the sophistication of MTA outputs. Cloud-based MTA tools are now supporting real-time attribution and predictive insights through APIs that connect with DSPs, CRM platforms, analytics dashboards, and ad servers. Privacy-preserving mechanisms such as differential privacy and federated learning are being embedded into MTA systems to comply with tightening regulations like GDPR, CCPA, and Apple’s App Tracking Transparency (ATT) framework.

Visualization layers and AI-assisted interfaces are helping marketers interpret complex attribution patterns without requiring data science expertise. These front-ends highlight micro-moments, journey bottlenecks, and ROI by channel, enabling tactical adjustments. A/B testing frameworks are often integrated with MTA pipelines to measure lift and validate attribution outputs in live environments, ensuring statistical confidence in decision-making.

Which Sectors and Regions Are Scaling MTA Deployment, and What Are the Barriers?

The e-commerce and direct-to-consumer (DTC) segments are at the forefront of MTA deployment, where precise measurement of return on ad spend (ROAS) is vital to growth. Fashion, beauty, electronics, and lifestyle brands are using MTA to calibrate digital strategies across paid search, social media, display networks, affiliate programs, and influencer marketing. Financial services firms, especially those offering credit cards, insurance, or trading apps, are deploying MTA to align conversion paths across acquisition, onboarding, and retention phases.

Telecommunications and media firms are employing MTA to optimize multi-device journeys, including web, mobile, smart TVs, and wearables. In B2B technology and SaaS environments, longer sales cycles and multiple decision-makers necessitate attribution models that map interactions over months across webinars, emails, whitepapers, and sales outreach.

North America leads in adoption, driven by mature digital advertising ecosystems, analytics infrastructure, and data privacy frameworks. Europe follows closely, although GDPR compliance has pushed marketers toward consent-based and privacy-conscious modeling. Asia-Pacific markets like India, China, and Southeast Asia are catching up, with mobile-first behaviors and performance marketing fueling interest in scalable attribution models.

Barriers to adoption include data fragmentation, organizational silos, integration challenges, and attribution model complexity. Many enterprises lack the cross-functional collaboration or data hygiene required to implement MTA effectively. Additionally, declining third-party cookie support and device identifier deprecation are complicating user-level tracking, pushing firms to invest in clean rooms, hashed identifiers, and secure multi-party computation.

What Is Fueling Growth in the Global Multi-Touch Attribution Market?

The growth in the global multi-touch attribution market is driven by several factors, including the explosion of marketing channels, growing pressure to optimize digital ad spends, and the rising demand for data-driven decision-making. As marketing budgets increasingly shift toward digital, executives are demanding precise, transparent measurement frameworks that reveal the actual contribution of each channel and campaign to revenue growth.

The decline of deterministic tracking due to privacy regulations is encouraging the shift to probabilistic and modeled attribution, further elevating the relevance of MTA. Advances in AI, cloud computing, and identity resolution are enabling the development of scalable, privacy-compliant attribution solutions that can work across platforms and geographies. Marketing leaders are also recognizing the need for continuous attribution measurement, not just periodic reporting, to drive agile media planning.

Strategic partnerships between martech vendors, cloud platforms, and data providers are improving interoperability and accelerating MTA adoption across mid-sized and large enterprises. At the same time, education and awareness campaigns are equipping marketers with the knowledge to interpret attribution insights and translate them into performance gains. As the digital landscape continues to fragment and personalize, the role of MTA as a core capability in performance marketing stacks is becoming non-negotiable, driving robust market expansion over the next decade.

SCOPE OF STUDY:

The report analyzes the Multi-Touch Attribution market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

End-User (Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User, Other End-Users)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 37 Featured) -

  • Adinton
  • Adobe Inc.
  • AppsFlyer
  • C3 Metrics
  • Claravine
  • Conversion Logic
  • Crealytics
  • Data2Decisions (D2D)
  • Engagement Labs
  • Funnel.io
  • Impact.com
  • Infutor
  • Kochava
  • Measured
  • Merkle
  • Neustar (a TransUnion company)
  • Nielsen
  • Northbeam
  • Rockerbox
  • Wicked Reports

AI INTEGRATIONS

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Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Tariff Impact on Global Supply Chain Patterns
    • Multi-Touch Attribution - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Shift Toward Omnichannel Marketing Strategies Throws the Spotlight on Multi-Touch Attribution Adoption
    • Disappearance of Third-Party Cookies Accelerates Demand for First-Party Data Attribution Models
    • Integration of AI and ML Algorithms Propels Granular Attribution Accuracy Across Customer Journeys
    • Rising Demand for Transparent Media Mix Modeling Strengthens Business Case for Multi-Touch Attribution
    • Proliferation of Digital Marketing Touchpoints Spurs Demand for Dynamic Attribution Frameworks
    • Adoption of Customer Data Platforms Expands Capability of Real-Time Multi-Touch Attribution Systems
    • Increased Investment in Martech Infrastructure Drives Adoption of Cross-Device Attribution Models
    • Privacy-Centric Tracking Protocols Propel Shift Toward Probabilistic Multi-Touch Attribution Techniques
    • Emergence of Retail Media Networks Spurs Custom Attribution Requirements for Closed-Loop Campaigns
    • Cloud-Native Marketing Architectures Enable Scalable and Cost-Effective Attribution Solutions
    • Integration of Offline and In-Store Signals Expands Addressable Market for Holistic Attribution Models
    • Rising CMO Pressure for Marketing ROI Proof Points Accelerates Use of Multi-Touch Attribution Analytics
    • Growth in Influencer and Content Marketing Campaigns Complicates Attribution and Drives Platform Innovation
    • Expansion of Embedded Attribution Features in CRM and AdTech Suites Enhances Market Penetration
    • Demand for Unified Marketing Measurement Solutions Strengthens Interest in MTA Over Last-Touch Models
    • Retailers' Shift Toward Personalization Engines Spurs Need for Attribution-Aware Customer Profiling
    • Higher Ad Spend Fragmentation Across Channels Propels Adoption of Multi-Touch Attribution Frameworks
    • Adoption of API-Based Attribution Architecture Enables Seamless Data Connectivity Across Martech Stack
    • Increased Focus on Marketing Performance Benchmarking Drives Data Transparency in Attribution Models
    • Media Budget Optimization Needs Fuel Cross-Functional Adoption of Multi-Touch Attribution Systems
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Multi-Touch Attribution Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Multi-Touch Attribution by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Multi-Touch Attribution by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 4: World 16-Year Perspective for Multi-Touch Attribution by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Retail & E-Commerce End-User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Retail & E-Commerce End-User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 7: World 16-Year Perspective for Retail & E-Commerce End-User by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for BFSI End-User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World Historic Review for BFSI End-User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 10: World 16-Year Perspective for BFSI End-User by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
    • TABLE 11: World Recent Past, Current & Future Analysis for IT & Telecom End-User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 12: World Historic Review for IT & Telecom End-User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 13: World 16-Year Perspective for IT & Telecom End-User by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Consumer Electronics End-User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 15: World Historic Review for Consumer Electronics End-User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 16: World 16-Year Perspective for Consumer Electronics End-User by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
    • TABLE 17: World Recent Past, Current & Future Analysis for Travel & Tourism End-User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 18: World Historic Review for Travel & Tourism End-User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 19: World 16-Year Perspective for Travel & Tourism End-User by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for Other End-Users by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 21: World Historic Review for Other End-Users by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 22: World 16-Year Perspective for Other End-Users by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 23: USA Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 24: USA Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 25: USA 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • CANADA
    • TABLE 26: Canada Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: Canada Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 28: Canada 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • JAPAN
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 29: Japan Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 30: Japan Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 31: Japan 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • CHINA
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 32: China Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: China Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 34: China 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • EUROPE
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 35: Europe Recent Past, Current & Future Analysis for Multi-Touch Attribution by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 36: Europe Historic Review for Multi-Touch Attribution by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 37: Europe 16-Year Perspective for Multi-Touch Attribution by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2014, 2025 & 2030
    • TABLE 38: Europe Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Europe Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 40: Europe 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • FRANCE
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 41: France Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 42: France Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 43: France 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • GERMANY
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 44: Germany Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Germany Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 46: Germany 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • ITALY
    • TABLE 47: Italy Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 48: Italy Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 49: Italy 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • UNITED KINGDOM
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 50: UK Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: UK Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 52: UK 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • SPAIN
    • TABLE 53: Spain Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 54: Spain Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 55: Spain 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • RUSSIA
    • TABLE 56: Russia Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: Russia Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 58: Russia 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • REST OF EUROPE
    • TABLE 59: Rest of Europe Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 60: Rest of Europe Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 61: Rest of Europe 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • ASIA-PACIFIC
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 62: Asia-Pacific Recent Past, Current & Future Analysis for Multi-Touch Attribution by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 63: Asia-Pacific Historic Review for Multi-Touch Attribution by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 64: Asia-Pacific 16-Year Perspective for Multi-Touch Attribution by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2014, 2025 & 2030
    • TABLE 65: Asia-Pacific Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 66: Asia-Pacific Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 67: Asia-Pacific 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • AUSTRALIA
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
    • TABLE 68: Australia Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 69: Australia Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 70: Australia 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • INDIA
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
    • TABLE 71: India Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 72: India Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 73: India 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • SOUTH KOREA
    • TABLE 74: South Korea Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 75: South Korea Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 76: South Korea 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • REST OF ASIA-PACIFIC
    • TABLE 77: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 78: Rest of Asia-Pacific Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 79: Rest of Asia-Pacific 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • LATIN AMERICA
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
    • TABLE 80: Latin America Recent Past, Current & Future Analysis for Multi-Touch Attribution by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 81: Latin America Historic Review for Multi-Touch Attribution by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 82: Latin America 16-Year Perspective for Multi-Touch Attribution by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2014, 2025 & 2030
    • TABLE 83: Latin America Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 84: Latin America Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 85: Latin America 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • ARGENTINA
    • TABLE 86: Argentina Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 87: Argentina Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 88: Argentina 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • BRAZIL
    • TABLE 89: Brazil Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 90: Brazil Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 91: Brazil 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • MEXICO
    • TABLE 92: Mexico Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 93: Mexico Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 94: Mexico 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • REST OF LATIN AMERICA
    • TABLE 95: Rest of Latin America Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 96: Rest of Latin America Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 97: Rest of Latin America 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • MIDDLE EAST
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
    • TABLE 98: Middle East Recent Past, Current & Future Analysis for Multi-Touch Attribution by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 99: Middle East Historic Review for Multi-Touch Attribution by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 100: Middle East 16-Year Perspective for Multi-Touch Attribution by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2014, 2025 & 2030
    • TABLE 101: Middle East Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 102: Middle East Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 103: Middle East 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • IRAN
    • TABLE 104: Iran Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 105: Iran Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 106: Iran 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • ISRAEL
    • TABLE 107: Israel Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 108: Israel Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 109: Israel 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • SAUDI ARABIA
    • TABLE 110: Saudi Arabia Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 111: Saudi Arabia Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 112: Saudi Arabia 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • UNITED ARAB EMIRATES
    • TABLE 113: UAE Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 114: UAE Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 115: UAE 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • REST OF MIDDLE EAST
    • TABLE 116: Rest of Middle East Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 117: Rest of Middle East Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 118: Rest of Middle East 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • AFRICA
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
    • TABLE 119: Africa Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 120: Africa Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 121: Africa 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030

IV. COMPETITION