市場調査レポート

商品コード

1140059

DOOH (Digital Out of Home)市場：エンドユーザー別、フォーマットタイプ別、用途別：世界の機会分析および産業予測、2021-2031年

Digital Out of Home Market By End-User, By Format Type, By Application : Global Opportunity Analysis and Industry Forecast, 2021-2031

出版日: 2022年08月01日 | 発行: Allied Market Research

| ページ情報: 英文 270 Pages | 納期: 2～3営業日

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全表示
概要
図表
目次

概要

サンプル依頼リストに入れる

世界のDOOH (Digital Out of Home)市場は、2020年に188億米ドル、2022年から2031年にかけてCAGR11.6%を記録し、2031年には586億7000万米ドルに達すると予測されています。

DOOH (Digital Out of Home)とは、家庭外でマーケティング目的に使用されるデジタルメディアを指します。このメディアには、空港、地下鉄、タクシー、ストリートファニチャーなどのデジタルビルボードなどのアウトオブホーム（OOH）ディスプレイが含まれます。

世界のDOOH広告市場の成長は、世界中の消費者が従来のディスプレイ広告ソリューションからデジタルディスプレイ広告ソリューションへの移行を好むことが主な要因となっています。また、急速なデジタル化は、DOOH (Digital Out of Home)市場の成長を促進することが期待されています。しかし、オンライン/放送広告のトレンドの上昇と相まって、複雑で高価なデジタルサイネージは、世界市場の妨げになると予測されている主要な制約です。一方、新興国での都市化の進展は、予測期間中にDOOH (Digital Out of Home)市場に有利な機会をもたらすと予想されます。

DOOH (Digital Out of Home)の世界市場は、フォーマットタイプ、アプリケーション、エンドユーザー、地域によって区分されています。フォーマットタイプに基づき、市場はビルボード、トランジット、ストリートファニチャー、その他に分けられます。用途別では、屋内用と屋外用に分けられます。エンドユーザー別では、自動車、パーソナルケア＆家庭用品、エンターテインメント、小売、飲食品、通信、BFSI、その他に区分されます。地域別では、北米（米国、カナダ、メキシコ）、欧州（英国、ドイツ、フランス、ロシア、その他欧州地域）、アジア太平洋（中国、インド、日本、オーストラリア、その他アジア地域）、LAMEA（中南米、中東・アフリカ）でDOOH (Digital Out of Home)市場の動向を分析しています。

市場で事業を展開する主な企業は、Broadsign International, Inc.、Clear Channel Outdoor Holdings, Inc.、Daktronics, Inc.、JCDecaux SA、Lamar Advertising Company、NEC Corporation、OOh！media Ltd、Outfront Media Inc.、Samsung Electronics Co.Ltd.、Mvix Inc.

概要
- 市場規模・予測
ビルボード
- 主な市場動向、成長要因、機会
- 市場規模・予測：地域別
- 市場分析：国別
トランジット
- 主な市場動向、成長要因、機会
- 市場規模・予測：地域別
- 市場分析：国別
ストリートファニチャー
- 主な市場動向、成長要因、機会
- 市場規模・予測：地域別
- 市場分析：国別
その他
- 主な市場動向、成長要因、機会
- 市場規模・予測：地域別
- 市場分析：国別

第5章 DOOH (Digital Out of Home)市場：用途別

概要
- 市場規模・予測
インドア
- 主な市場動向、成長要因、機会
- 市場規模・予測：地域別
- 市場分析：国別
屋外用
- 主な市場動向、成長要因、機会
- 市場規模・予測：地域別
- 市場分析：国別

第6章 DOOH (Digital Out of Home)市場：エンドユーザー別

概要
- 市場規模・予測
自動車分野
- 主な市場動向、成長要因と機会
- 市場規模・予測：地域別
- 市場分析：国別
パーソナルケア、ハウスホールド
- 主な市場動向、成長要因、機会
- 市場規模・予測：地域別
- 市場分析：国別
エンターテイメント
- 主な市場動向、成長要因、機会
- 市場規模・予測：地域別
- 市場分析：国別
リテール
- 主な市場動向、成長要因、機会
- 市場規模・予測：地域別
- 市場分析：国別
飲食品
- 主要な市場動向、成長要因、機会
- 市場規模・予測：地域別
- 市場分析：国別
電気通信
- 主な市場動向、成長要因、機会
- 市場規模・予測：地域別
- 市場分析：国別
BFSI
- 主な市場動向、成長要因、機会
- 市場規模・予測：地域別
- 市場分析：国別
その他
- 主な市場動向、成長要因、機会
- 市場規模・予測：地域別
- 市場分析：国別

第7章 DOOH (Digital Out of Home)市場：地域別

概要
- 市場規模・予測
北米
- 主な動向と機会
- 北米市場規模推移・予測：フォーマットタイプ別
- 北米市場規模・予測：用途別
- 北米市場規模・予測：エンドユーザー別
- 北米市場規模・予測：国別
  - 米国
  - カナダ
  - メキシコ
欧州
- 主な動向と機会
- 欧州の市場規模・予測：フォーマットタイプ別
- 欧州市場規模・予測：用途別
- 欧州市場規模・予測：エンドユーザー別
- 欧州市場規模・予測：国別
  - 英国
  - ドイツ
  - フランス
  - ロシア
  - その他欧州地域
アジア太平洋地域
- 主な動向と機会
- アジア太平洋地域の市場規模・予測：フォーマットタイプ別
- アジア太平洋地域の市場規模・予測：用途別
- アジア太平洋地域の市場規模・予測：エンドユーザー別
- アジア太平洋地域の市場規模・予測：国別
  - 中国
  - 日本
  - インド
  - オーストラリア
  - その他アジア太平洋地域
LAMEA
- 主な動向と機会
- LAMEAの市場規模・予測：フォーマットタイプ別
- LAMEAの市場規模・予測：用途別
- LAMEAの市場規模・予測：エンドユーザー別
- LAMEAの市場規模・予測：国別
  - ラテンアメリカ
  - 中東
  - アフリカ

第8章企業情勢

イントロダクション
主要成功戦略
主要10社の製品マッピング
競合ダッシュボード
競合のヒートマップ
主な発展

第9章企業プロファイル

Clear Channel Outdoor Holdings, Inc.
Broadsign International, Inc
Daktronics, Inc
JCDecaux SA
Lamar Advertising Company
NEC Corporation
Ooh!mediaLtd
Outfront Media Inc
Samsung Electronics Co. Ltd
MvixInc

図表

LIST OF TABLES

TABLE 1. GLOBAL DIGITAL OUT OF HOME MARKET, BY FORMAT TYPE, 2020-2031 ($MILLION)
TABLE 2. DIGITAL OUT OF HOME MARKET SIZE, FOR BILLBOARD, BY REGION, 2020-2031 ($MILLION)
TABLE 3. DIGITAL OUT OF HOME MARKET FOR BILLBOARD, BY COUNTRY, 2020-2031 ($MILLION)
TABLE 4. DIGITAL OUT OF HOME MARKET SIZE, FOR TRANSIT, BY REGION, 2020-2031 ($MILLION)
TABLE 5. DIGITAL OUT OF HOME MARKET FOR TRANSIT, BY COUNTRY, 2020-2031 ($MILLION)
TABLE 6. DIGITAL OUT OF HOME MARKET SIZE, FOR STREET FURNITURE, BY REGION, 2020-2031 ($MILLION)
TABLE 7. DIGITAL OUT OF HOME MARKET FOR STREET FURNITURE, BY COUNTRY, 2020-2031 ($MILLION)
TABLE 8. DIGITAL OUT OF HOME MARKET SIZE, FOR OTHERS, BY REGION, 2020-2031 ($MILLION)
TABLE 9. DIGITAL OUT OF HOME MARKET FOR OTHERS, BY COUNTRY, 2020-2031 ($MILLION)
TABLE 10. GLOBAL DIGITAL OUT OF HOME MARKET, BY APPLICATION, 2020-2031 ($MILLION)
TABLE 11. DIGITAL OUT OF HOME MARKET SIZE, FOR INDOOR, BY REGION, 2020-2031 ($MILLION)
TABLE 12. DIGITAL OUT OF HOME MARKET FOR INDOOR, BY COUNTRY, 2020-2031 ($MILLION)
TABLE 13. DIGITAL OUT OF HOME MARKET SIZE, FOR OUTDOOR, BY REGION, 2020-2031 ($MILLION)
TABLE 14. DIGITAL OUT OF HOME MARKET FOR OUTDOOR, BY COUNTRY, 2020-2031 ($MILLION)
TABLE 15. GLOBAL DIGITAL OUT OF HOME MARKET, BY END-USER, 2020-2031 ($MILLION)
TABLE 16. DIGITAL OUT OF HOME MARKET SIZE, FOR AUTOMOTIVE, BY REGION, 2020-2031 ($MILLION)
TABLE 17. DIGITAL OUT OF HOME MARKET FOR AUTOMOTIVE, BY COUNTRY, 2020-2031 ($MILLION)
TABLE 18. DIGITAL OUT OF HOME MARKET SIZE, FOR PERSONAL CARE AND HOUSEHOLDS, BY REGION, 2020-2031 ($MILLION)
TABLE 19. DIGITAL OUT OF HOME MARKET FOR PERSONAL CARE AND HOUSEHOLDS, BY COUNTRY, 2020-2031 ($MILLION)
TABLE 20. DIGITAL OUT OF HOME MARKET SIZE, FOR ENTERTAINMENT, BY REGION, 2020-2031 ($MILLION)
TABLE 21. DIGITAL OUT OF HOME MARKET FOR ENTERTAINMENT, BY COUNTRY, 2020-2031 ($MILLION)
TABLE 22. DIGITAL OUT OF HOME MARKET SIZE, FOR RETAIL, BY REGION, 2020-2031 ($MILLION)
TABLE 23. DIGITAL OUT OF HOME MARKET FOR RETAIL, BY COUNTRY, 2020-2031 ($MILLION)
TABLE 24. DIGITAL OUT OF HOME MARKET SIZE, FOR FOOD AND BEVERAGES, BY REGION, 2020-2031 ($MILLION)
TABLE 25. DIGITAL OUT OF HOME MARKET FOR FOOD AND BEVERAGES, BY COUNTRY, 2020-2031 ($MILLION)
TABLE 26. DIGITAL OUT OF HOME MARKET SIZE, FOR TELECOM, BY REGION, 2020-2031 ($MILLION)
TABLE 27. DIGITAL OUT OF HOME MARKET FOR TELECOM, BY COUNTRY, 2020-2031 ($MILLION)
TABLE 28. DIGITAL OUT OF HOME MARKET SIZE, FOR BFSI, BY REGION, 2020-2031 ($MILLION)
TABLE 29. DIGITAL OUT OF HOME MARKET FOR BFSI, BY COUNTRY, 2020-2031 ($MILLION)
TABLE 30. DIGITAL OUT OF HOME MARKET SIZE, FOR OTHERS, BY REGION, 2020-2031 ($MILLION)
TABLE 31. DIGITAL OUT OF HOME MARKET FOR OTHERS, BY COUNTRY, 2020-2031 ($MILLION)
TABLE 32. DIGITAL OUT OF HOME MARKET, BY REGION, 2020-2031 ($MILLION)
TABLE 33. NORTH AMERICA DIGITAL OUT OF HOME MARKET, BY FORMAT TYPE, 2020-2031 ($MILLION)
TABLE 34. NORTH AMERICA DIGITAL OUT OF HOME MARKET, BY APPLICATION, 2020-2031 ($MILLION)
TABLE 35. NORTH AMERICA DIGITAL OUT OF HOME MARKET, BY END-USER, 2020-2031 ($MILLION)
TABLE 36. NORTH AMERICA DIGITAL OUT OF HOME MARKET, BY COUNTRY, 2020-2031 ($MILLION)
TABLE 37. U.S. DIGITAL OUT OF HOME MARKET, BY FORMAT TYPE, 2020-2031 ($MILLION)
TABLE 38. U.S. DIGITAL OUT OF HOME MARKET, BY APPLICATION, 2020-2031 ($MILLION)
TABLE 39. U.S. DIGITAL OUT OF HOME MARKET, BY END-USER, 2020-2031 ($MILLION)
TABLE 40. CANADA DIGITAL OUT OF HOME MARKET, BY FORMAT TYPE, 2020-2031 ($MILLION)
TABLE 41. CANADA DIGITAL OUT OF HOME MARKET, BY APPLICATION, 2020-2031 ($MILLION)
TABLE 42. CANADA DIGITAL OUT OF HOME MARKET, BY END-USER, 2020-2031 ($MILLION)
TABLE 43. MEXICO DIGITAL OUT OF HOME MARKET, BY FORMAT TYPE, 2020-2031 ($MILLION)
TABLE 44. MEXICO DIGITAL OUT OF HOME MARKET, BY APPLICATION, 2020-2031 ($MILLION)
TABLE 45. MEXICO DIGITAL OUT OF HOME MARKET, BY END-USER, 2020-2031 ($MILLION)
TABLE 46. EUROPE DIGITAL OUT OF HOME MARKET, BY FORMAT TYPE, 2020-2031 ($MILLION)
TABLE 47. EUROPE DIGITAL OUT OF HOME MARKET, BY APPLICATION, 2020-2031 ($MILLION)
TABLE 48. EUROPE DIGITAL OUT OF HOME MARKET, BY END-USER, 2020-2031 ($MILLION)
TABLE 49. EUROPE DIGITAL OUT OF HOME MARKET, BY COUNTRY, 2020-2031 ($MILLION)
TABLE 50. UNITED KINGDOM DIGITAL OUT OF HOME MARKET, BY FORMAT TYPE, 2020-2031 ($MILLION)
TABLE 51. UNITED KINGDOM DIGITAL OUT OF HOME MARKET, BY APPLICATION, 2020-2031 ($MILLION)
TABLE 52. UNITED KINGDOM DIGITAL OUT OF HOME MARKET, BY END-USER, 2020-2031 ($MILLION)
TABLE 53. GERMANY DIGITAL OUT OF HOME MARKET, BY FORMAT TYPE, 2020-2031 ($MILLION)
TABLE 54. GERMANY DIGITAL OUT OF HOME MARKET, BY APPLICATION, 2020-2031 ($MILLION)
TABLE 55. GERMANY DIGITAL OUT OF HOME MARKET, BY END-USER, 2020-2031 ($MILLION)
TABLE 56. FRANCE DIGITAL OUT OF HOME MARKET, BY FORMAT TYPE, 2020-2031 ($MILLION)
TABLE 57. FRANCE DIGITAL OUT OF HOME MARKET, BY APPLICATION, 2020-2031 ($MILLION)
TABLE 58. FRANCE DIGITAL OUT OF HOME MARKET, BY END-USER, 2020-2031 ($MILLION)
TABLE 59. RUSSIA DIGITAL OUT OF HOME MARKET, BY FORMAT TYPE, 2020-2031 ($MILLION)
TABLE 60. RUSSIA DIGITAL OUT OF HOME MARKET, BY APPLICATION, 2020-2031 ($MILLION)
TABLE 61. RUSSIA DIGITAL OUT OF HOME MARKET, BY END-USER, 2020-2031 ($MILLION)
TABLE 62. REST OF EUROPE DIGITAL OUT OF HOME MARKET, BY FORMAT TYPE, 2020-2031 ($MILLION)
TABLE 63. REST OF EUROPE DIGITAL OUT OF HOME MARKET, BY APPLICATION, 2020-2031 ($MILLION)
TABLE 64. REST OF EUROPE DIGITAL OUT OF HOME MARKET, BY END-USER, 2020-2031 ($MILLION)
TABLE 65. ASIA-PACIFIC DIGITAL OUT OF HOME MARKET, BY FORMAT TYPE, 2020-2031 ($MILLION)
TABLE 66. ASIA-PACIFIC DIGITAL OUT OF HOME MARKET, BY APPLICATION, 2020-2031 ($MILLION)
TABLE 67. ASIA-PACIFIC DIGITAL OUT OF HOME MARKET, BY END-USER, 2020-2031 ($MILLION)
TABLE 68. ASIA-PACIFIC DIGITAL OUT OF HOME MARKET, BY COUNTRY, 2020-2031 ($MILLION)
TABLE 69. CHINA DIGITAL OUT OF HOME MARKET, BY FORMAT TYPE, 2020-2031 ($MILLION)
TABLE 70. CHINA DIGITAL OUT OF HOME MARKET, BY APPLICATION, 2020-2031 ($MILLION)
TABLE 71. CHINA DIGITAL OUT OF HOME MARKET, BY END-USER, 2020-2031 ($MILLION)
TABLE 72. JAPAN DIGITAL OUT OF HOME MARKET, BY FORMAT TYPE, 2020-2031 ($MILLION)
TABLE 73. JAPAN DIGITAL OUT OF HOME MARKET, BY APPLICATION, 2020-2031 ($MILLION)
TABLE 74. JAPAN DIGITAL OUT OF HOME MARKET, BY END-USER, 2020-2031 ($MILLION)
TABLE 75. INDIA DIGITAL OUT OF HOME MARKET, BY FORMAT TYPE, 2020-2031 ($MILLION)
TABLE 76. INDIA DIGITAL OUT OF HOME MARKET, BY APPLICATION, 2020-2031 ($MILLION)
TABLE 77. INDIA DIGITAL OUT OF HOME MARKET, BY END-USER, 2020-2031 ($MILLION)
TABLE 78. AUSTRALIA DIGITAL OUT OF HOME MARKET, BY FORMAT TYPE, 2020-2031 ($MILLION)
TABLE 79. AUSTRALIA DIGITAL OUT OF HOME MARKET, BY APPLICATION, 2020-2031 ($MILLION)
TABLE 80. AUSTRALIA DIGITAL OUT OF HOME MARKET, BY END-USER, 2020-2031 ($MILLION)
TABLE 81. REST OF ASIA PACIFIC DIGITAL OUT OF HOME MARKET, BY FORMAT TYPE, 2020-2031 ($MILLION)
TABLE 82. REST OF ASIA PACIFIC DIGITAL OUT OF HOME MARKET, BY APPLICATION, 2020-2031 ($MILLION)
TABLE 83. REST OF ASIA PACIFIC DIGITAL OUT OF HOME MARKET, BY END-USER, 2020-2031 ($MILLION)
TABLE 84. LAMEA DIGITAL OUT OF HOME MARKET, BY FORMAT TYPE, 2020-2031 ($MILLION)
TABLE 85. LAMEA DIGITAL OUT OF HOME MARKET, BY APPLICATION, 2020-2031 ($MILLION)
TABLE 86. LAMEA DIGITAL OUT OF HOME MARKET, BY END-USER, 2020-2031 ($MILLION)
TABLE 87. LAMEA DIGITAL OUT OF HOME MARKET, BY COUNTRY, 2020-2031 ($MILLION)
TABLE 88. LATIN AMERICA DIGITAL OUT OF HOME MARKET, BY FORMAT TYPE, 2020-2031 ($MILLION)
TABLE 89. LATIN AMERICA DIGITAL OUT OF HOME MARKET, BY APPLICATION, 2020-2031 ($MILLION)
TABLE 90. LATIN AMERICA DIGITAL OUT OF HOME MARKET, BY END-USER, 2020-2031 ($MILLION)
TABLE 91. MIDDLE EAST DIGITAL OUT OF HOME MARKET, BY FORMAT TYPE, 2020-2031 ($MILLION)
TABLE 92. MIDDLE EAST DIGITAL OUT OF HOME MARKET, BY APPLICATION, 2020-2031 ($MILLION)
TABLE 93. MIDDLE EAST DIGITAL OUT OF HOME MARKET, BY END-USER, 2020-2031 ($MILLION)
TABLE 94. AFRICA DIGITAL OUT OF HOME MARKET, BY FORMAT TYPE, 2020-2031 ($MILLION)
TABLE 95. AFRICA DIGITAL OUT OF HOME MARKET, BY APPLICATION, 2020-2031 ($MILLION)
TABLE 96. AFRICA DIGITAL OUT OF HOME MARKET, BY END-USER, 2020-2031 ($MILLION)
TABLE 97.CLEAR CHANNEL OUTDOOR HOLDINGS, INC.: COMPANY SNAPSHOT
TABLE 98.CLEAR CHANNEL OUTDOOR HOLDINGS, INC.: OPERATING SEGMENTS
TABLE 99.CLEAR CHANNEL OUTDOOR HOLDINGS, INC.: PRODUCT PORTFOLIO
TABLE 100.CLEAR CHANNEL OUTDOOR HOLDINGS, INC.: NET SALES,
TABLE 101.CLEAR CHANNEL OUTDOOR HOLDINGS, INC.: KEY STRATERGIES
TABLE 102.BROADSIGN INTERNATIONAL, INC: COMPANY SNAPSHOT
TABLE 103.BROADSIGN INTERNATIONAL, INC: OPERATING SEGMENTS
TABLE 104.BROADSIGN INTERNATIONAL, INC: PRODUCT PORTFOLIO
TABLE 105.BROADSIGN INTERNATIONAL, INC: NET SALES,
TABLE 106.BROADSIGN INTERNATIONAL, INC: KEY STRATERGIES
TABLE 107.DAKTRONICS, INC: COMPANY SNAPSHOT
TABLE 108.DAKTRONICS, INC: OPERATING SEGMENTS
TABLE 109.DAKTRONICS, INC: PRODUCT PORTFOLIO
TABLE 110.DAKTRONICS, INC: NET SALES,
TABLE 111.DAKTRONICS, INC: KEY STRATERGIES
TABLE 112.JCDECAUX SA: COMPANY SNAPSHOT
TABLE 113.JCDECAUX SA: OPERATING SEGMENTS
TABLE 114.JCDECAUX SA: PRODUCT PORTFOLIO
TABLE 115.JCDECAUX SA: NET SALES,
TABLE 116.JCDECAUX SA: KEY STRATERGIES
TABLE 117.LAMAR ADVERTISING COMPANY: COMPANY SNAPSHOT
TABLE 118.LAMAR ADVERTISING COMPANY: OPERATING SEGMENTS
TABLE 119.LAMAR ADVERTISING COMPANY: PRODUCT PORTFOLIO
TABLE 120.LAMAR ADVERTISING COMPANY: NET SALES,
TABLE 121.LAMAR ADVERTISING COMPANY: KEY STRATERGIES
TABLE 122.NEC CORPORATION: COMPANY SNAPSHOT
TABLE 123.NEC CORPORATION: OPERATING SEGMENTS
TABLE 124.NEC CORPORATION: PRODUCT PORTFOLIO
TABLE 125.NEC CORPORATION: NET SALES,
TABLE 126.NEC CORPORATION: KEY STRATERGIES
TABLE 127.OOH!MEDIALTD: COMPANY SNAPSHOT
TABLE 128.OOH!MEDIALTD: OPERATING SEGMENTS
TABLE 129.OOH!MEDIALTD: PRODUCT PORTFOLIO
TABLE 130.OOH!MEDIALTD: NET SALES,
TABLE 131.OOH!MEDIALTD: KEY STRATERGIES
TABLE 132.OUTFRONT MEDIA INC: COMPANY SNAPSHOT
TABLE 133.OUTFRONT MEDIA INC: OPERATING SEGMENTS
TABLE 134.OUTFRONT MEDIA INC: PRODUCT PORTFOLIO
TABLE 135.OUTFRONT MEDIA INC: NET SALES,
TABLE 136.OUTFRONT MEDIA INC: KEY STRATERGIES
TABLE 137.SAMSUNG ELECTRONICS CO. LTD: COMPANY SNAPSHOT
TABLE 138.SAMSUNG ELECTRONICS CO. LTD: OPERATING SEGMENTS
TABLE 139.SAMSUNG ELECTRONICS CO. LTD: PRODUCT PORTFOLIO
TABLE 140.SAMSUNG ELECTRONICS CO. LTD: NET SALES,
TABLE 141.SAMSUNG ELECTRONICS CO. LTD: KEY STRATERGIES
TABLE 142.MVIXINC: COMPANY SNAPSHOT
TABLE 143.MVIXINC: OPERATING SEGMENTS
TABLE 144.MVIXINC: PRODUCT PORTFOLIO
TABLE 145.MVIXINC: NET SALES,
TABLE 146.MVIXINC: KEY STRATERGIES

LIST OF FIGURES

FIGURE 1.DIGITAL OUT OF HOME MARKET SEGMENTATION
FIGURE 2.DIGITAL OUT OF HOME MARKET,2020-2031
FIGURE 3.DIGITAL OUT OF HOME MARKET,2020-2031
FIGURE 4. TOP INVESTMENT POCKETS, BY REGION
FIGURE 5.PORTER FIVE-1
FIGURE 6.PORTER FIVE-2
FIGURE 7.PORTER FIVE-3
FIGURE 8.PORTER FIVE-4
FIGURE 9.PORTER FIVE-5
FIGURE 10.TOP PLAYER POSITIONING
FIGURE 11.DIGITAL OUT OF HOME MARKET:DRIVERS, RESTRAINTS AND OPPORTUNITIES
FIGURE 12.DIGITAL OUT OF HOME MARKET,BY FORMAT TYPE,2020(%)
FIGURE 13.COMPARATIVE SHARE ANALYSIS OF BILLBOARD DIGITAL OUT OF HOME MARKET,2020-2031(%)
FIGURE 14.COMPARATIVE SHARE ANALYSIS OF TRANSIT DIGITAL OUT OF HOME MARKET,2020-2031(%)
FIGURE 15.COMPARATIVE SHARE ANALYSIS OF STREET FURNITURE DIGITAL OUT OF HOME MARKET,2020-2031(%)
FIGURE 16.COMPARATIVE SHARE ANALYSIS OF OTHERS DIGITAL OUT OF HOME MARKET,2020-2031(%)
FIGURE 17.DIGITAL OUT OF HOME MARKET,BY APPLICATION,2020(%)
FIGURE 18.COMPARATIVE SHARE ANALYSIS OF INDOOR DIGITAL OUT OF HOME MARKET,2020-2031(%)
FIGURE 19.COMPARATIVE SHARE ANALYSIS OF OUTDOOR DIGITAL OUT OF HOME MARKET,2020-2031(%)
FIGURE 20.DIGITAL OUT OF HOME MARKET,BY END-USER,2020(%)
FIGURE 21.COMPARATIVE SHARE ANALYSIS OF AUTOMOTIVE DIGITAL OUT OF HOME MARKET,2020-2031(%)
FIGURE 22.COMPARATIVE SHARE ANALYSIS OF PERSONAL CARE AND HOUSEHOLDS DIGITAL OUT OF HOME MARKET,2020-2031(%)
FIGURE 23.COMPARATIVE SHARE ANALYSIS OF ENTERTAINMENT DIGITAL OUT OF HOME MARKET,2020-2031(%)
FIGURE 24.COMPARATIVE SHARE ANALYSIS OF RETAIL DIGITAL OUT OF HOME MARKET,2020-2031(%)
FIGURE 25.COMPARATIVE SHARE ANALYSIS OF FOOD AND BEVERAGES DIGITAL OUT OF HOME MARKET,2020-2031(%)
FIGURE 26.COMPARATIVE SHARE ANALYSIS OF TELECOM DIGITAL OUT OF HOME MARKET,2020-2031(%)
FIGURE 27.COMPARATIVE SHARE ANALYSIS OF BFSI DIGITAL OUT OF HOME MARKET,2020-2031(%)
FIGURE 28.COMPARATIVE SHARE ANALYSIS OF OTHERS DIGITAL OUT OF HOME MARKET,2020-2031(%)
FIGURE 29.DIGITAL OUT OF HOME MARKET BY REGION,2020
FIGURE 30.U.S. DIGITAL OUT OF HOME MARKET,2020-2031($MILLION)
FIGURE 31.CANADA DIGITAL OUT OF HOME MARKET,2020-2031($MILLION)
FIGURE 32.MEXICO DIGITAL OUT OF HOME MARKET,2020-2031($MILLION)
FIGURE 33.UNITED KINGDOM DIGITAL OUT OF HOME MARKET,2020-2031($MILLION)
FIGURE 34.GERMANY DIGITAL OUT OF HOME MARKET,2020-2031($MILLION)
FIGURE 35.FRANCE DIGITAL OUT OF HOME MARKET,2020-2031($MILLION)
FIGURE 36.RUSSIA DIGITAL OUT OF HOME MARKET,2020-2031($MILLION)
FIGURE 37.REST OF EUROPE DIGITAL OUT OF HOME MARKET,2020-2031($MILLION)
FIGURE 38.CHINA DIGITAL OUT OF HOME MARKET,2020-2031($MILLION)
FIGURE 39.JAPAN DIGITAL OUT OF HOME MARKET,2020-2031($MILLION)
FIGURE 40.INDIA DIGITAL OUT OF HOME MARKET,2020-2031($MILLION)
FIGURE 41.AUSTRALIA DIGITAL OUT OF HOME MARKET,2020-2031($MILLION)
FIGURE 42.REST OF ASIA PACIFIC DIGITAL OUT OF HOME MARKET,2020-2031($MILLION)
FIGURE 43.LATIN AMERICA DIGITAL OUT OF HOME MARKET,2020-2031($MILLION)
FIGURE 44.MIDDLE EAST DIGITAL OUT OF HOME MARKET,2020-2031($MILLION)
FIGURE 45.AFRICA DIGITAL OUT OF HOME MARKET,2020-2031($MILLION)
FIGURE 46. TOP WINNING STRATEGIES, BY YEAR
FIGURE 47. TOP WINNING STRATEGIES, BY DEVELOPMENT
FIGURE 48. TOP WINNING STRATEGIES, BY COMPANY
FIGURE 49.PRODUCT MAPPING OF TOP 10 PLAYERS
FIGURE 50.COMPETITIVE DASHBOARD
FIGURE 51.COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
FIGURE 52.CLEAR CHANNEL OUTDOOR HOLDINGS, INC..: NET SALES ,($MILLION)
FIGURE 53.BROADSIGN INTERNATIONAL, INC.: NET SALES ,($MILLION)
FIGURE 54.DAKTRONICS, INC.: NET SALES ,($MILLION)
FIGURE 55.JCDECAUX SA.: NET SALES ,($MILLION)
FIGURE 56.LAMAR ADVERTISING COMPANY.: NET SALES ,($MILLION)
FIGURE 57.NEC CORPORATION.: NET SALES ,($MILLION)
FIGURE 58.OOH!MEDIALTD.: NET SALES ,($MILLION)
FIGURE 59.OUTFRONT MEDIA INC.: NET SALES ,($MILLION)
FIGURE 60.SAMSUNG ELECTRONICS CO. LTD.: NET SALES ,($MILLION)
FIGURE 61.MVIXINC.: NET SALES ,($MILLION)

Product Code: A04221

The global digital out-of-home market was valued at $18.80 billion in 2020, and is projected to reach $58.67 billion by 2031, registering a CAGR of 11.6% from 2022 to 2031. Digital out of home or DOOH refers to the digital media used for marketing purposes outside the home. This media includes any out-of-home (OOH) display such as digital billboards in airports, subways, taxis, and street furniture among others.

The growth of the global digital out of home market is majorly driven by shift in consumer prefer from traditional to digital display advertisement solutions across the globe. Further, rapid digitization is anticipated to drive the growth of digital out of home market. However, complex and expensive digital signage coupled with rise in trend of online/broadcast advertisement are major restraint that are projected to hamper the global market. On the contrary, surge in urbanization across emerging economies globally is anticipated to provide lucrative opportunities for the digital out of home industry during the forecast period.

The global digital out of home market is segmented based on format type, application, end-user, and region. On the basis of format type, the market is divided into billboard, transit, street furniture, and others. Based on application, it is bifurcated into indoor and outdoor. On the basis of end-user, the market is segmented into automotive, personal care & households, entertainment, retail, food & beverages, telecom, BFSI, and others. Region-wise, the digital out of home market trends are analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Russia, and the rest of the Europe), Asia-Pacific (China, India, Japan, Australia, and the rest of the Asia-Pacific), and LAMEA (Latin America, the Middle East, and Africa).

The key players that operate in the market include Broadsign International, Inc., Clear Channel Outdoor Holdings, Inc., Daktronics, Inc., JCDecaux SA, Lamar Advertising Company, NEC Corporation, OOh!media Ltd, Outfront Media Inc., Samsung Electronics Co. Ltd., and Mvix Inc.

Key Benefits For Stakeholders

This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the digital out of home market analysis from 2020 to 2031 to identify the prevailing digital out of home market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the digital out of home market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global digital out of home market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By End-User

Automotive
Personal Care and Households
Entertainment
Retail
Food and Beverages
Telecom
BFSI
Others

By Format Type

Billboard
Transit
Street Furniture
Others

By Application

Indoor
Outdoor

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- United Kingdom
- Germany
- France
- Russia
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- Australia
- Rest Of Asia Pacific
LAMEA
- Latin America
- Middle East
- Africa
Key Market Players
- Clear Channel Outdoor Holdings, Inc.
- Broadsign International, Inc
- Daktronics, Inc
- JCDecaux SA
- Lamar Advertising Company
- NEC Corporation
- Ooh!mediaLtd
- Outfront Media Inc
- Samsung Electronics Co. Ltd
- MvixInc

CHAPTER 1:INTRODUCTION

1.1.Report description
1.2.Key market segments
1.3.Key benefits to the stakeholders
1.4.Research Methodology
- 1.4.1.Secondary research
- 1.4.2.Primary research
- 1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.Key findings of the study
2.2.CXO Perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Key findings
- 3.2.1.Top investment pockets
3.3.Porter's five forces analysis
3.4.Top player positioning
3.5.Market dynamics
- 3.5.1.Drivers
- 3.5.2.Restraints
- 3.5.3.Opportunities
3.6.COVID-19 Impact Analysis on the market

CHAPTER 4: DIGITAL OUT OF HOME MARKET, BY FORMAT TYPE

4.1 Overview
- 4.1.1 Market size and forecast
4.2 Billboard
- 4.2.1 Key market trends, growth factors and opportunities
- 4.2.2 Market size and forecast, by region
- 4.2.3 Market analysis by country
4.3 Transit
- 4.3.1 Key market trends, growth factors and opportunities
- 4.3.2 Market size and forecast, by region
- 4.3.3 Market analysis by country
4.4 Street Furniture
- 4.4.1 Key market trends, growth factors and opportunities
- 4.4.2 Market size and forecast, by region
- 4.4.3 Market analysis by country
4.5 Others
- 4.5.1 Key market trends, growth factors and opportunities
- 4.5.2 Market size and forecast, by region
- 4.5.3 Market analysis by country

CHAPTER 5: DIGITAL OUT OF HOME MARKET, BY APPLICATION

5.1 Overview
- 5.1.1 Market size and forecast
5.2 Indoor
- 5.2.1 Key market trends, growth factors and opportunities
- 5.2.2 Market size and forecast, by region
- 5.2.3 Market analysis by country
5.3 Outdoor
- 5.3.1 Key market trends, growth factors and opportunities
- 5.3.2 Market size and forecast, by region
- 5.3.3 Market analysis by country

CHAPTER 6: DIGITAL OUT OF HOME MARKET, BY END-USER

6.1 Overview
- 6.1.1 Market size and forecast
6.2 Automotive
- 6.2.1 Key market trends, growth factors and opportunities
- 6.2.2 Market size and forecast, by region
- 6.2.3 Market analysis by country
6.3 Personal Care and Households
- 6.3.1 Key market trends, growth factors and opportunities
- 6.3.2 Market size and forecast, by region
- 6.3.3 Market analysis by country
6.4 Entertainment
- 6.4.1 Key market trends, growth factors and opportunities
- 6.4.2 Market size and forecast, by region
- 6.4.3 Market analysis by country
6.5 Retail
- 6.5.1 Key market trends, growth factors and opportunities
- 6.5.2 Market size and forecast, by region
- 6.5.3 Market analysis by country
6.6 Food and Beverages
- 6.6.1 Key market trends, growth factors and opportunities
- 6.6.2 Market size and forecast, by region
- 6.6.3 Market analysis by country
6.7 Telecom
- 6.7.1 Key market trends, growth factors and opportunities
- 6.7.2 Market size and forecast, by region
- 6.7.3 Market analysis by country
6.8 BFSI
- 6.8.1 Key market trends, growth factors and opportunities
- 6.8.2 Market size and forecast, by region
- 6.8.3 Market analysis by country
6.9 Others
- 6.9.1 Key market trends, growth factors and opportunities
- 6.9.2 Market size and forecast, by region
- 6.9.3 Market analysis by country

CHAPTER 7: DIGITAL OUT OF HOME MARKET, BY REGION

7.1 Overview
- 7.1.1 Market size and forecast
7.2 North America
- 7.2.1 Key trends and opportunities
- 7.2.2 North America Market size and forecast, by Format Type
- 7.2.3 North America Market size and forecast, by Application
- 7.2.4 North America Market size and forecast, by End-User
- 7.2.5 North America Market size and forecast, by country
  - 7.2.5.1 U.S.
  - 7.2.5.1.1 Market size and forecast, by Format Type
  - 7.2.5.1.2 Market size and forecast, by Application
  - 7.2.5.1.3 Market size and forecast, by End-User
  - 7.2.5.2 Canada
  - 7.2.5.2.1 Market size and forecast, by Format Type
  - 7.2.5.2.2 Market size and forecast, by Application
  - 7.2.5.2.3 Market size and forecast, by End-User
  - 7.2.5.3 Mexico
  - 7.2.5.3.1 Market size and forecast, by Format Type
  - 7.2.5.3.2 Market size and forecast, by Application
  - 7.2.5.3.3 Market size and forecast, by End-User
7.3 Europe
- 7.3.1 Key trends and opportunities
- 7.3.2 Europe Market size and forecast, by Format Type
- 7.3.3 Europe Market size and forecast, by Application
- 7.3.4 Europe Market size and forecast, by End-User
- 7.3.5 Europe Market size and forecast, by country
  - 7.3.5.1 United Kingdom
  - 7.3.5.1.1 Market size and forecast, by Format Type
  - 7.3.5.1.2 Market size and forecast, by Application
  - 7.3.5.1.3 Market size and forecast, by End-User
  - 7.3.5.2 Germany
  - 7.3.5.2.1 Market size and forecast, by Format Type
  - 7.3.5.2.2 Market size and forecast, by Application
  - 7.3.5.2.3 Market size and forecast, by End-User
  - 7.3.5.3 France
  - 7.3.5.3.1 Market size and forecast, by Format Type
  - 7.3.5.3.2 Market size and forecast, by Application
  - 7.3.5.3.3 Market size and forecast, by End-User
  - 7.3.5.4 Russia
  - 7.3.5.4.1 Market size and forecast, by Format Type
  - 7.3.5.4.2 Market size and forecast, by Application
  - 7.3.5.4.3 Market size and forecast, by End-User
  - 7.3.5.5 Rest of Europe
  - 7.3.5.5.1 Market size and forecast, by Format Type
  - 7.3.5.5.2 Market size and forecast, by Application
  - 7.3.5.5.3 Market size and forecast, by End-User
7.4 Asia-Pacific
- 7.4.1 Key trends and opportunities
- 7.4.2 Asia-Pacific Market size and forecast, by Format Type
- 7.4.3 Asia-Pacific Market size and forecast, by Application
- 7.4.4 Asia-Pacific Market size and forecast, by End-User
- 7.4.5 Asia-Pacific Market size and forecast, by country
  - 7.4.5.1 China
  - 7.4.5.1.1 Market size and forecast, by Format Type
  - 7.4.5.1.2 Market size and forecast, by Application
  - 7.4.5.1.3 Market size and forecast, by End-User
  - 7.4.5.2 Japan
  - 7.4.5.2.1 Market size and forecast, by Format Type
  - 7.4.5.2.2 Market size and forecast, by Application
  - 7.4.5.2.3 Market size and forecast, by End-User
  - 7.4.5.3 India
  - 7.4.5.3.1 Market size and forecast, by Format Type
  - 7.4.5.3.2 Market size and forecast, by Application
  - 7.4.5.3.3 Market size and forecast, by End-User
  - 7.4.5.4 Australia
  - 7.4.5.4.1 Market size and forecast, by Format Type
  - 7.4.5.4.2 Market size and forecast, by Application
  - 7.4.5.4.3 Market size and forecast, by End-User
  - 7.4.5.5 Rest Of Asia Pacific
  - 7.4.5.5.1 Market size and forecast, by Format Type
  - 7.4.5.5.2 Market size and forecast, by Application
  - 7.4.5.5.3 Market size and forecast, by End-User
7.5 LAMEA
- 7.5.1 Key trends and opportunities
- 7.5.2 LAMEA Market size and forecast, by Format Type
- 7.5.3 LAMEA Market size and forecast, by Application
- 7.5.4 LAMEA Market size and forecast, by End-User
- 7.5.5 LAMEA Market size and forecast, by country
  - 7.5.5.1 Latin America
  - 7.5.5.1.1 Market size and forecast, by Format Type
  - 7.5.5.1.2 Market size and forecast, by Application
  - 7.5.5.1.3 Market size and forecast, by End-User
  - 7.5.5.2 Middle East
  - 7.5.5.2.1 Market size and forecast, by Format Type
  - 7.5.5.2.2 Market size and forecast, by Application
  - 7.5.5.2.3 Market size and forecast, by End-User
  - 7.5.5.3 Africa
  - 7.5.5.3.1 Market size and forecast, by Format Type
  - 7.5.5.3.2 Market size and forecast, by Application
  - 7.5.5.3.3 Market size and forecast, by End-User

CHAPTER 8: COMPANY LANDSCAPE

8.1. Introduction
8.2. Top winning strategies
8.3. Product Mapping of Top 10 Player
8.4. Competitive Dashboard
8.5. Competitive Heatmap
8.6. Key developments

CHAPTER 9: COMPANY PROFILES

9.1 Clear Channel Outdoor Holdings, Inc.
- 9.1.1 Company overview
- 9.1.2 Company snapshot
- 9.1.3 Operating business segments
- 9.1.4 Product portfolio
- 9.1.5 Business performance
- 9.1.6 Key strategic moves and developments
9.2 Broadsign International, Inc
- 9.2.1 Company overview
- 9.2.2 Company snapshot
- 9.2.3 Operating business segments
- 9.2.4 Product portfolio
- 9.2.5 Business performance
- 9.2.6 Key strategic moves and developments
9.3 Daktronics, Inc
- 9.3.1 Company overview
- 9.3.2 Company snapshot
- 9.3.3 Operating business segments
- 9.3.4 Product portfolio
- 9.3.5 Business performance
- 9.3.6 Key strategic moves and developments
9.4 JCDecaux SA
- 9.4.1 Company overview
- 9.4.2 Company snapshot
- 9.4.3 Operating business segments
- 9.4.4 Product portfolio
- 9.4.5 Business performance
- 9.4.6 Key strategic moves and developments
9.5 Lamar Advertising Company
- 9.5.1 Company overview
- 9.5.2 Company snapshot
- 9.5.3 Operating business segments
- 9.5.4 Product portfolio
- 9.5.5 Business performance
- 9.5.6 Key strategic moves and developments
9.6 NEC Corporation
- 9.6.1 Company overview
- 9.6.2 Company snapshot
- 9.6.3 Operating business segments
- 9.6.4 Product portfolio
- 9.6.5 Business performance
- 9.6.6 Key strategic moves and developments
9.7 Ooh!mediaLtd
- 9.7.1 Company overview
- 9.7.2 Company snapshot
- 9.7.3 Operating business segments
- 9.7.4 Product portfolio
- 9.7.5 Business performance
- 9.7.6 Key strategic moves and developments
9.8 Outfront Media Inc
- 9.8.1 Company overview
- 9.8.2 Company snapshot
- 9.8.3 Operating business segments
- 9.8.4 Product portfolio
- 9.8.5 Business performance
- 9.8.6 Key strategic moves and developments
9.9 Samsung Electronics Co. Ltd
- 9.9.1 Company overview
- 9.9.2 Company snapshot
- 9.9.3 Operating business segments
- 9.9.4 Product portfolio
- 9.9.5 Business performance
- 9.9.6 Key strategic moves and developments
9.10 MvixInc
- 9.10.1 Company overview
- 9.10.2 Company snapshot
- 9.10.3 Operating business segments
- 9.10.4 Product portfolio
- 9.10.5 Business performance
- 9.10.6 Key strategic moves and developments

DOOH (Digital Out of Home)市場：エンドユーザー別、フォーマットタイプ別、用途別：世界の機会分析および産業予測、2021-2031年

Digital Out of Home Market By End-User, By Format Type, By Application : Global Opportunity Analysis and Industry Forecast, 2021-2031

目次

第1章イントロダクション

第2章エグゼクティブサマリー

第3章市場の概要

第4章 DOOH (Digital Out of Home)市場：フォーマットタイプ別

第5章 DOOH (Digital Out of Home)市場：用途別

第6章 DOOH (Digital Out of Home)市場：エンドユーザー別

第7章 DOOH (Digital Out of Home)市場：地域別

第8章企業情勢

第9章企業プロファイル

LIST OF TABLES

LIST OF FIGURES

TABLE OF CONTENTS

CHAPTER 1:INTRODUCTION

CHAPTER 2:EXECUTIVE SUMMARY

CHAPTER 3:MARKET OVERVIEW

CHAPTER 4: DIGITAL OUT OF HOME MARKET, BY FORMAT TYPE

CHAPTER 5: DIGITAL OUT OF HOME MARKET, BY APPLICATION

CHAPTER 6: DIGITAL OUT OF HOME MARKET, BY END-USER

CHAPTER 7: DIGITAL OUT OF HOME MARKET, BY REGION

CHAPTER 8: COMPANY LANDSCAPE

CHAPTER 9: COMPANY PROFILES

DOOH (Digital Out of Home)市場：エンドユーザー別、フォーマットタイプ別、用途別：世界の機会分析および産業予測、2021-2031年

Digital Out of Home Market By End-User, By Format Type, By Application : Global Opportunity Analysis and Industry Forecast, 2021-2031

目次

第1章 イントロダクション

第2章 エグゼクティブサマリー

第3章 市場の概要

第4章 DOOH (Digital Out of Home)市場：フォーマットタイプ別

第5章 DOOH (Digital Out of Home)市場：用途別

第6章 DOOH (Digital Out of Home)市場：エンドユーザー別

第7章 DOOH (Digital Out of Home)市場：地域別

第8章 企業情勢

第9章 企業プロファイル

LIST OF TABLES

LIST OF FIGURES

TABLE OF CONTENTS

CHAPTER 1:INTRODUCTION

CHAPTER 2:EXECUTIVE SUMMARY

CHAPTER 3:MARKET OVERVIEW

CHAPTER 4: DIGITAL OUT OF HOME MARKET, BY FORMAT TYPE

CHAPTER 5: DIGITAL OUT OF HOME MARKET, BY APPLICATION

CHAPTER 6: DIGITAL OUT OF HOME MARKET, BY END-USER

CHAPTER 7: DIGITAL OUT OF HOME MARKET, BY REGION

CHAPTER 8: COMPANY LANDSCAPE

CHAPTER 9: COMPANY PROFILES

第1章イントロダクション

第2章エグゼクティブサマリー

第3章市場の概要

第8章企業情勢

第9章企業プロファイル