中国のジーンズ市場の動向

中国の市場は、この20年で大きく成長しており、製造部門の成長と消費の拡大により、社会と経済の様相は大きく変化しています。同国は工業製品と消費財の主要な生産国となっており、現在も成長を続けていますが、研究開発や新製品開発の面では依然として立ち遅れており、国内メーカーの多くは独自ブランド製品を開発するための知的財産や財源を有していません。

当レポートは、中国のジーンズ市場の動向を調査したもので、ビジネス環境、市場の動向、マーケティング戦略などの情報を提供しています。

目次

第1章 イントロダクション

• 調査範囲と調査手法
• エグゼクティブサマリー

第2章 ビジネス環境

• 経済見通し
• 主な経済指標
• 工業生産
• 人口と労働
• 外国投資
• 外国貿易
• 金融と税に関する規制
• 銀行システムと規制
• 外国為替
• 税金、関税
• 市場の動向
• 技術開発
• 市場の発展
• 主要産業の発展
• 地域の発展
• 企業の発展
• 労働市場の発展

第3章 市場の動向

• 市場の動向
• 現在の市場の分析
• 市場発展の動向
• 市場の課題
• 主なメーカー
• 小売市場の動向
• 消費者所得の動向
• 地域別の消費者支出の動向
• 東北部
• 北部
• 南東部
• 中央部
• 南西部
• 北西部

第4章 マーケティング戦略

• 市場参入の概要
• 流通システム
• 流通チャネル
• 輸送と貨物のインフラストラクチャ
• 通信
• 市場参入
• 中国への輸出
• ライセンス
• フランチャイズ
• eコマース
• 商社と現地代理店
• 駐在員事務所と子企業
• 合弁事業
• 完全な外資系企業

LIST OF TABLES

I. INTRODUCTION

• Economic Outlook Summary

II. BUSINESS ENVIRONMENT

• Key Economic Indicators
• Industrial Output
• Population and Labor Force Trends
• Foreign Investment and Loans
• Foreign Trade

III. JEANS MARKET TRENDS

• Jeans Sales and Forecasts
• Chinese Retail Market Trends
• Consumer Spending Trends by Region
• Northeast
• North
• Southeast
• Central
• Southwest
• Northwest

LIST OF CHARTS

I. INTRODUCTION

• Economic Outlook Summary

II. BUSINESS ENVIRONMENT

• Key Economic Indicators
• Industrial Output
• Population and Labor Force Trends
• Foreign Investment and Loans
• Foreign Trade

III. JEANS MARKET TRENDS

• Jeans Sales and Forecasts
• Chinese Retail Market Trends
• Retail Sales by Type

This study focuses on China's Jeans market trends. In the two past decades, the market has been growing at a fast pace. The dramatic expansions of the manufacturing capabilities and rising consumer consumptions in China have transformed China's society and economy. China is one of the world's major producers for industrial and consumer products. Far outpacing other economies in the world, China is the world's fastest growing market for the consumptions of goods and services. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, imports & exports, consumer consumption and capital investment for over two decades. Rapid consolidation between medium and large players is anticipated since the Chinese government has been encouraging industry consolidation with an effort to regulate the industry and to improve competitiveness in the world market.

Although China has enjoyed the benefits of an expanding market for production and distribution, the industry is suffering from minimal innovation and investment in R&D and new product development. The sector's economies of scale have yet to be achieved. Most domestic manufacturers lack the autonomic intellectual property and financial resources to develop their own brand name products.

This new study focuses on market trends and forecasts with historical data (2012, 2017 and 2022) and long-term forecasts through 2027 and 2032 are presented.

The primary and secondary research is done in China in order to access up-to-date government regulations, market information and industry data. Data were collected from the Chinese government publications, Chinese language newspapers and magazines, industry associations, local governments' industry bureaus, industry publications, and our in-house databases.

Asia Market Info & Dev Co. is one of the leading sources for up-to-date market information and research on the fastest-growing Chinese markets. We have published over 2,000 reports focusing on the Chinese markets, industry forecasts and company profiles. We provide hard-to-find market data and analyses. Our publications are intended to help international marketers identify business opportunities and promote their product sales in the Chinese markets.

TABLE OF CONTENTS

I. INTRODUCTION

• Report Scope and Methodology
• Executive Summary

II. BUSINESS ENVIRONMENT

• Economic Outlook
• Key Economic Indicators
• Industrial Output
• Population and Labor
• Foreign Investment
• Foreign Trade
• Financial and Tax Regulations
• Banking System and Regulations
• Foreign Exchange
• Taxes, Tariff and Custom Duties
• Market Trends
• Technology Development
• Market Development
• Major Industry Development
• Regional Development
• Enterprise Development
• Labor Market Development

III. JEANS MARKET TRENDS

• Jeans Market Trends
• Current Market Analyses
• Market Development Trends
• Market Challenges
• Major Producers
• Chinese Retail Market Trends
• Consumer Income Trends
• Consumer Spending Trends by Region
• Northeast
• North
• Southeast
• Central
• Southwest
• Northwest

IV. MARKETING STRATEGIES

• China Market Entry Overview
• China's Distribution System
• Distribution Channels
• Transportation and Freight Infrastructure
• Communications
• China's Market Entry
• Exporting to China
• License
• Franchising
• E-Commerce
• Trading Companies and Local Agents
• Representative Offices and Subsidiaries
• Joint Ventures
• Wholly Foreign-Owned Enterprise