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市場調査レポート
商品コード
1684753
リラクゼーション飲料市場 - 成長、将来展望、競合分析、2025年~2033年Relaxation Drinks Market - Growth, Future Prospects and Competitive Analysis, 2025 - 2033 |
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リラクゼーション飲料市場 - 成長、将来展望、競合分析、2025年~2033年 |
出版日: 2025年01月09日
発行: Acute Market Reports
ページ情報: 英文 180 Pages
納期: 即日から翌営業日
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不眠症の蔓延が拡大した結果、リラクゼーション飲料の市場規模は、2033年までに19億1,440万米ドルに達し、2025年から2033年の予測期間中に13.92%のCAGRで拡大すると予測されています。北米はリラクゼーション飲料の世界的市場リーダーです。大手リラクゼーション飲料メーカーの存在と、リラクゼーションを与えるアイテムに対する消費者の嗜好の高まりが、市場全体の拡大に寄与しています。用途別市場は、不眠症が最も高いシェアを占めています。世界中でリラクゼーション飲料の需要が高まっている最も重要な要因は不眠です。統計によると、例えばアメリカ人全体の約4分の1が年間ベースで不眠症に悩まされており、これがリラクゼーション飲料市場を牽引しています。気分を高揚させ、ストレスを和らげる飲料の人気が青少年の間で高まっている結果、リラクゼーション飲料市場も成長しています。こうした飲料の需要は高いです。世界的には、飲料の全消費者の大半がストレスを緩和する飲料に関心を示しています。
都市部の人口が経験するストレスレベルの上昇は、リラクゼーション飲料の需要が世界的に増加している主な要因の一つです。報告書「Global State of Emotions Report」によると、世界人口のほぼ3分の1が慢性的な痛みを定期的に経験しています。また、米国に住む人々の55%が定期的にストレスを感じていると推定されています。ギリシャは最もストレスの多い国のひとつです。さらに、Health Focus Internationalが32カ国で実施した調査によると、ストレスは深刻な健康リスクとなっており、睡眠が困難な人に影響を与えています。予測期間中、市場拡大の原動力となるのは、消費者にかかるプレッシャーの増大と着色飲料の浸透です。
風味や品揃えの変更、型にはまらないビジネスの専門家による飲料への健康成分の追加配合は、事業拡大の要因の一部です。その他の拡大要因としては、購入者の可処分所得の増加が挙げられます。ハーブ入り飲料だけでなく、お茶の入手可能性が明らかになったことも、市場拡大を促進すると予想されます。製品ラインナップの拡大や小売・広告事業が、リラクゼーション飲料市場の重要な専門家にエキサイティングな展望を与えることが期待されます。
これらの飲料が販売される価格帯は、リラクゼーション飲料分野の拡大を制限する要因のひとつになると予想されます。大半の飲料は通常、ビールなどのアルコール飲料よりもかなり高い価格で販売されています。これはリラクゼーション飲料に含まれる成分が多いことが主な理由であり、価格差が市場拡大を阻害する要因になると予想されます。にもかかわらず、緑茶は紅茶に比べて価格が高いため、リラクゼーション飲料市場の拡大は妨げられると予想されます。
当レポートでは、世界のリラクゼーション飲料市場について調査し、市場の概要とともに、製品別、用途別、地域別の動向、および市場に参入する企業のプロファイルなどを提供しています。
As a result of the expanding prevalence of insomnia, the relaxation beverages market is anticipated to reach a value of US $1914.4 million by the year 2033, expanding at a CAGR of 13.92% during the forecast period of 2025 to 2033. North America is the market leader for relaxation drinks, globally. The existence of major relaxation drink makers and an increasing preference among consumers for items that give relaxation are contributing to the overall expansion of the market. The application market is dominated by Insomnia, which owns the highest share. The most important factor contributing to the rising demand for relaxation drinks across the world is sleeplessness. As per statistics, for instance, around one-quarter of all Americans suffer from insomnia on an annual basis and thus driving the market for relaxation drinks. The market for relaxation drinks is also growing as a result of the growing popularity among adolescents of beverages that can boost mood and alleviate stress. These beverages are in high demand. Globally, the majority of all consumers of beverages have expressed an interest in beverages that alleviate stress.
The sedative properties of relaxation drinks contribute to the expansion of the industry
The rising levels of stress experienced by the urban population are one of the primary contributors to the global increase in demand for relaxation beverages. According to one report, the Global State of Emotions Report, almost one-third of the world's population experiences chronic pain on a regular basis. In addition, it is estimated that 55% of people living in the United States experience regular feelings of stress. Greece is one of those countries where people are said to have the highest level of stress. In addition, research conducted by Health Focus International in 32 nations indicates that stress has become a serious health risk that affects individuals who have difficulties sleeping. During the time of the forecast, the expansion of the market will be driven by an increase in the pressure placed on consumers and their penetration of colored beverages.
The availability of tea as well as herbal drink-infused beverages presents a key opportunity
Alterations in flavor and selection, as well as the inclusion of additional healthy constituents in the drink by unconventional business professionals, are some of the factors that contribute to the expansion of the business. Other factors that contribute to this expansion include an increase in the purchasers' disposable income. It is anticipated that the obvious availability of tea as well as herbal drink-infused beverages will promote the expansion market. It is expected that the expansion of the product line, as well as the retailing and advertising operations, would give exciting prospects for important experts in the market for relaxation beverages.
Price concerns
The price point at which these beverages are sold is one factor that is anticipated to be a factor that will limit the expansion of the relaxation beverage sector. The majority of the beverages are typically sold at prices that are significantly higher than those of alcoholic beverages such as beer. This is mostly because of the large number of elements that are found in relaxation beverages, and the price differential is anticipated to be a factor that will hinder the expansion of the market. In spite of this, it is anticipated that the expansion of the market for relaxation beverages will be hampered by the greater price of green tea in comparison to black tea.
Vitamin Drinks Segment Dominated the Product Market
Relaxation beverages typically contain a mix of botanicals and amino acids in their composition. The stressed modern lifestyles of today require the consumption of foods and beverages that are capable of regulating mood, providing health benefits, and enabling relaxation in order to maintain proper metabolic function and enhance focus and stability. In 2024, the vitamin drinks segment dominated the market. This segment is anticipated to contribute over 50% of the market's revenue by 2033. During the period between 2025 and 2033, the tea drink segment is anticipated to grow at the highest CAGR of 15.7%. It is anticipated that aggressive marketing of tea relaxation drinks would enhance consumer awareness thereby increasing consumption during the forecast period.
Insomnia Dominates the Application Market
The market for relaxation beverages is expected to expand as a result of the growing need for beverages that are effective in alleviating stress and encouraging sleep, as well as the rising demand among consumers worldwide for relaxation beverages. In addition, a rising incidence of insomnia as a consequence of jet lag, shifting nocturnal shifts, or dealing with any other disruptions to the body's circadian cycle is supporting the rise of the relaxation beverages market over the forecasted years. These trends are contributing to the dominance of the insomnia segment. This segment is expected to grow at a CAGR of 13.5% during the forecast period of 2025 to 2033. However, the "others" segment is expected to register the highest CAGR of 15% during the forecast period due to the additional benefit positioning of relaxation drinks. Additional health benefit positioning is expected to attract the interest of customers seeking healthy lifestyle choices.
North America Remains as the Global Leader
North America remains the dominant region in 2024. Consumption trends in North America show that Americans are willing to try new things and relaxation beverages are quite under the target. However, increased awareness of the importance of maintaining a healthy lifestyle has prompted many individuals to opt for beverages such as juices and water, which they believe to be less harmful to their bodies. Many of these beverages make the claim that they can improve one's energy level, metabolism, and ability to relax. Due to increased disposable income relaxation drink market is expected to witness growth in North America. According to the projection for the market for relaxation beverages, it is anticipated that the Asia-Pacific region would participate in the market at a much higher level over the course of the next few years. The growth of the regional market can be attributed to the increasing demand for products that alleviate stress and promote sleep, as well as the desire for beverages that are good for you. In addition, alterations in lifestyles, shifts in the workforce, and the existence of a sizable group of millennial customers in the state who have significant purchasing power are all factors that are driving the regional market. It is anticipated that the presence of a sizeable millennial population will contribute positively to the expansion of the industry in this region.
Competition to Intensify During the Forecast Period
The global market for relaxation drinks is characterized by intense competition due to the presence of a large number of beverage companies that are actively operating in the industry. As the entry barriers to the market are comparatively low, the market is easily accessible to new players as well as beverage giants that are already ruling the market in various beverage specialty areas. This enables the giant companies to leverage the existing supply chain and partnership capabilities to excel in the relaxation drinks market. The players in this market are NewAge, Inc., Phi Drinks, Inc., Boisson Slow Cow, Inc., Jus by Julie, Bimble Beverages, Som Sleep, Delivra Health Brands, Innoviom, Inc., Kalm with Kava, iChill Beverages, Inc., Chillbev, Ippodo Tea Co. Ltd., Purple Stuff, The Chill Group Inc.
Historical & Forecast Period
This study report represents an analysis of each segment from 2023 to 2033 considering 2024 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2025 to 2033.
The current report comprises quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends & technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. The key data points that enable the estimation of Relaxation Drinks market are as follows:
Research and development budgets of manufacturers and government spending
Revenues of key companies in the market segment
Number of end users & consumption volume, price, and value.
Geographical revenues generated by countries considered in the report
Micro and macro environment factors that are currently influencing the Relaxation Drinks market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top-down and bottom-up approach for validation of market estimation assures logical, methodical, and mathematical consistency of the quantitative data.