小売メディアネットワーク市場：タイプ別、広告フォーマット別、小売業タイプ別、地域別、2026～2032年

小売メディアネットワーク市場の評価-2026～2032年

小売メディアネットワーク（RMN）市場は、さまざまな要因によって急速に拡大しています。消費者がデジタルメディアを受け入れた結果、オンラインでの購買や広告が増加しました。小売企業は膨大な消費者データを活用し、対象層に適した広告キャンペーンを構築しています。市場規模は2024年に20億3,000万米ドルを突破し、2032年までに約72億8,000万米ドルの評価に達します。

RMN広告の効果は、従来型広告チャネルよりも高いROIを与えることが実証されています。小売業者は購買時点で顧客にリーチできるため、コンバージョンの可能性が高まります。ファーストパーティデータとプライバシー規則の増加により、サードパーティデータの使用を避けたい広告主にとって、RMNはより魅力的な選択肢となっています。費用対効果が高く効率的な小売メディアネットワークに対する需要の高まりにより、市場は2026～2032年にかけてCAGR 19.03%で成長します。

小売メディアネットワーク市場定義/概要

小売メディアネットワーク（RMN）は、小売業者が所有するデジタル広告プラットフォームであり、企業は小売業者のウェブサイトやモバイルアプリケーション、その他のメディアプロパティで自社製品を販売することができます。これらのネットワークにより、マーケティング担当者は小売業者の顧客ベースやデータに直接アクセスすることができ、高度に対象を絞ったパーソナライズされた広告が可能となります。RMNはまた、サードパーティのプラットフォーム上でのオフサイト広告も特徴としており、小売業者のデータを利用して広告の配置を改善します。広告主にとっての主要利点は、購買プロセスにおける重要なタイミングで適切な広告を市場内の購買者にターゲティングできることであり、その結果、コンバージョンと顧客エンゲージメントが向上します。

小売メディアネットワーク市場は、加盟店がファーストパーティデータの価値を把握するにつれて大幅に拡大すると予想されます。サードパーティCookieの減少とeコマースの開拓により、企業はデジタルマーケティング活動を改善するためにRMNへの投資を増やしています。RMNには、より洗練されたデータ分析、AIによるカスタマイズ、外部プラットフォームでのより強い存在感が含まれる可能性が高く、マーケティング担当者が顧客とコミュニケーションする機会が増えます。デジタル広告の状況が成熟するにつれ、RMNはオムニチャネルマーケティング戦略において重要な役割を果たし、対象広告と消費者体験のイノベーションを推進することになると考えられます。

消費者の購買行動のeコマースへのシフトは小売メディアネットワーク市場を牽引するか？

顧客の購買習慣がeコマースへと移行していることが、小売メディアネットワーク市場を後押ししています。オンラインショッピングの急成長により、小売業者はデジタルプラットフォームを収益化する新たな方法を生み出しています。国勢調査局によると、米国のeコマース売上高は2021年に8,708億米ドルを超え、2020年比14.2％増、2019年比50.5％増となります。このようなオンライン小売の巨大な拡大は、小売メディアネットワークが繁栄するための理想的な環境を作り出し、加盟店がデジタルプレゼンスを対象広告や収益創出の強化に活用できるようにします。

小売メディアネットワーク（RMN）市場は、デジタル広告支出の増加によって牽引されています。従来型広告チャネルが効果を失うにつれ、マーケティング担当者は予算をRMNのようなデジタルプラットフォームに移しつつあります。eMarketerによると、米国のデジタル広告費は2021年に2020年比38.3%増の2,112億米ドルに達します。このような投資の増加は、対象を絞った効果的な広告ソリューションに対する高い欲求を示しており、RMNは小売業者のファーストパーティデータとデジタルプラットフォームへのアクセスを提供することで、この動向を利用することができます。

データプライバシーへの懸念は小売メディアネットワーク市場の成長に影響を与えるか？

データプライバシーに関する懸念は、小売メディアネットワーク（RMN）市場の成長に影響を与えると予想されます。RMNは主に、カスタマイズ型広告を配信するためにファーストパーティーの顧客データに依存しているため、データ保護に関する法規制が強化され、プライバシーに関する消費者の意識が高まれば、個人情報の収集や利用が制限される可能性があります。GDPRやCCPAのような個人情報保護法への対応は、運営コストを引き上げ、対象広告の効率を損なう可能性があります。

小売メディアネットワーク市場の拡大は、インターネット企業との競合による影響を受ける可能性が高いです。デジタル広告市場における主要競合企業には、Google、Amazon、Facebookなどがあり、これらの企業は、広範な顧客データと強固な広告ターゲティング機能を備えた先進的システムを提供しています。これらのハイテク巨大企業は、確立されたインフラと膨大なリーチを有しており、RMNが広告費を奪い合うのは厳しいです。自社でメディアネットワークを運営する小売企業は、これらの圧倒的なプラットフォームが提供する規模、技術、オーディエンス・洞察に匹敵することに苦戦する可能性があり、RMNの成長の可能性を制限しています。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主要調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 小売メディアネットワーク市場：タイプ別

• インストア
• オンライン

第5章 小売メディアネットワーク市場：広告フォーマット別

• ディスプレイ広告
• 動画広告
• スポンサープロダクト

第6章 小売メディアネットワーク市場：小売業タイプ別

• 大手小売企業
• 食料品チェーン
• eコマースプラットフォーム
• 専門小売業者

第7章 地域別分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• Amazon Advertising
• Walmart Connect
• Kroger Precision Marketing
• Target Media Network
• Instacart Ads
• eBay Advertising
• Criteo
• The Home Depot Media
• Macy's Media Network
• CVS Health Media

第11章 市場展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 供給源と参考文献

Retail Media Networks Market Valuation - 2026-2032

The retail media networks (RMN) market is expanding rapidly due to a variety of causes. Consumer acceptance of digital media has resulted in an increase in online purchasing and advertising. Retailers are using their massive consumer data to build tailored advertising campaigns that are relevant to their target demographic. The market size surpass USD 2.03 Billion valued in 2024 to reach a valuation of around USD 7.28 Billion by 2032.

The effectiveness of RMN advertising has been demonstrated to give a higher ROI than traditional advertising channels. Retailers can reach their customers at the point of purchase, improving the chances of conversion. The increase in first-party data and privacy rules has made RMN a more appealing alternative for advertisers looking to avoid using third-party data. The rising demand for cost-effective and efficient retail media networks is enabling the market grow at a CAGR of 19.03% from 2026 to 2032.

Retail Media Networks Market: Definition/ Overview

Retail Media Networks (RMNs) are digital advertising platforms owned by retailers that enable companies to market their products on the retailer's website, mobile applications, and other media properties. These networks provide marketers with direct access to a retailer's customer base and data, allowing for highly targeted and personalized advertising. RMNs also feature off-site advertising on third-party platforms, which uses retailer data to improve ad placements. The key advantage for advertisers is the ability to target in-market buyers with appropriate ads at critical times in the purchasing process, resulting in increased conversions and customer engagement.

The retail media networks market is expected to increase significantly as merchants grasp the value of their first-party data. With the decline of third-party cookies and the development of e-commerce, firms are increasingly investing in RMNs to improve their digital marketing efforts. RMNs are likely to include more sophisticated data analytics, AI-driven customization, and a stronger presence on external platforms, giving marketers more opportunities to communicate with customers. As the digital advertising landscape matures, RMNs are likely to play a key role in omnichannel marketing strategies, driving innovation in targeted advertising and consumer experience.

Will the Shift in Consumer Shopping Behavior Towards E-commerce Drive the Retail Media Networks Market?

The movement in customer buying habits toward e-commerce is propelling the retail media networks market. The fast growth of online shopping has created new ways for retailers to monetize their digital platforms. According to the Census Bureau, e-commerce sales in the United States will exceed USD 870.8 Billion in 2021, up 14.2% from 2020 and 50.5% from 2019. This enormous expansion in online retail creates an ideal environment for retail media networks to thrive, allowing merchants to use their digital presence for targeted advertising and enhanced revenue creation.

The retail media networks (RMNs) market is being driven by increased digital ad spending. As traditional advertising channels lose effectiveness, marketers are transferring their budgets to digital platforms like RMNs. According to eMarketer, digital ad spending in the US will reach USD 211.20 Billion in 2021, up 38.3% from 2020. This increased investment demonstrates a high desire for targeted and effective advertising solutions, allowing RMNs to capitalize on this trend by providing access to retailers' first-party data and digital platforms.

Will the Data Privacy Concerns Impact the Growth for the Retail Media Networks Market?

Concerns over data privacy are anticipated to have an impact on the retail media network (RMN) market's growth. As RMNs rely primarily on first-party customer data to deliver customized advertising, stronger data protection legislation and increased consumer awareness of privacy concerns may limit the gathering and use of personal information. Compliance with privacy legislation such as GDPR and CCPA may raise operating costs and impair the efficiency of targeted ads, thereby stalling market growth while retailers and marketers manage these hurdles.

The expansion of the Retail Media Networks (RMNs) market is likely to be impacted by competition from internet companies. Major competitors in the digital advertising market include Google, Amazon, and Facebook, which provide advanced systems with extensive customer data and robust ad targeting capabilities. These tech behemoths have established infrastructures and vast reach, making it tough for RMNs to compete for advertising dollars. Retailers who run their own media networks may struggle to match the scale, technology, and audience insights provided by these dominating platforms, limiting RMNs' growth potential.

Category-Wise Acumens

Will the Widespread Adoption of E-Commerce Fuel the Online Segment for the Retail Media Networks Market?

The online segment of the retail media networks market is currently dominating. The increased usage of e-commerce is propelling the online component of the retail media networks (RMN) market. As more people shop online, merchants are increasingly using their digital platforms to send tailored ads directly to interested customers. The rise of e-commerce increases the exposure and effectiveness of RMNs by providing companies with access to large online audiences and extensive customer data, making the online segment a key driver of growth in the RMN market.

Advanced targeting capabilities are propelling the online component of the Retail Media Networks (RMN) market. These features enable businesses to use extensive consumer data to send targeted, relevant advertisements to specific audiences, hence enhancing campaign success. As marketers seek more accurate targeting to boost conversion rates and customer engagement, RMNs' ability to provide highly personalized ads based on consumer behavior makes them an appealing alternative, driving growth in the online section of the market.

Will the Driving Brand Awareness Raise the Display Ads Segment for the Retail Media Networks Market?

The display ads segment currently leads the retail media networks market. Driving brand awareness is an essential factor driving the display ads section of the retail media networks (RMNs) market. Display advertising is extremely visible and helps companies attract attention throughout a retailer's digital channels, making it an excellent way to establish brand recognition. As organizations prioritize reaching large audiences to increase awareness, display advertising is becoming a popular choice due to its visual nature and prominent placement, fueling growth in this area of RMNs.

The Retail Media Networks (RMNs) market's display ads segment is driven by targeted audience reach. Display advertisements within RMNs allow advertisers to target particular, high-intent audiences based on merchants' first-party data, ensuring that ads are displayed to the appropriate customers at the right time. This tailored strategy improves the effectiveness of display advertisements, increasing engagement and conversion rates, making them a more appealing alternative for advertisers and driving growth in the market.

Gain Access into Retail Media Networks Market Report Methodology

Country/Region-wise Acumens

Will the Digital Advertising Spend Accelerate the North American Region for the Retail Media Networks Market?

The North America region currently dominates the retail media networks market. Digital advertising spend will fuel the Retail Media Networks market in North America. The market is expanding rapidly due to a strong demand for tailored advertising solutions, with digital ad expenditure in the US expected to reach USD 270.54 Billion in 2023, up from USD 240.42 Billion in 2022, according to eMarketer. GroupM expects retail media advertising in the US to reach USD 55.8 Billion by 2024, up from USD 31.4 Billion in 2021. This rise is being driven by advertisers who recognize the importance of first-party data, which allows them to contact customers closer to the point of purchase.

Advanced technological capabilities are propelling the retail media networks market in North America. With U.S. retail media ad spending expected to reach USD 51.36 Billion in 2023, a 27.8% increase over 2022, this growth is mostly due to the use of advanced technologies such as artificial intelligence and machine learning. According to a Merkle poll, 81% of users see advanced targeting as a crucial benefit, and the Interactive Advertising Bureau (IAB) reports that 74% of advertisers intend to increase their expenditure on these networks. The growing desire for personalized, data-driven advertising is leading retailers to invest in novel technology that will improve the effectiveness and appeal of their retail media networks.

Will the Rapidly Growing E-commerce Drive the Asia Pacific Region for the Retail Media Networks Market?

The Asia Pacific region is experiencing the fastest growth in the retail media networks market. The rapidly expanding e-commerce business will propel the retail media networks market in Asia Pacific. The region's increasing internet penetration and acceptance of online shopping are important drivers of this expansion. According to a report by Google, Temasek, and Bain & Company, the Southeast Asian e-commerce business will be worth USD 234 Billion by 2025, while eMarketer predicts retail e-commerce sales in Asia Pacific will reach USD 3.5 Trillion in 2024. The growing digitalization of nations such as India, where internet users are estimated to reach 900 million by 2025, increases this tendency. As more people purchase online, merchants are investing in retail media networks to successfully engage customers at important stages in their purchasing journeys, with 44% of APAC marketers planning to boost their retail media investment this year.

The enormous and diverse population of Asia Pacific will considerably drive the retail media networks market. With over 4.3 billion individuals, or around 60% of the world's population, this demographic diversity expands Retail Media Networks' reach and targeting capabilities, making them very enticing to advertisers. Dentsu International predicts that the region would account for 70% of globally advertising spend growth in 2022, while eMarketer predicts that digital ad expenditure will increase from USD 192.9 Billion in 2022 to USD 250.2 Billion by 2024, driven by significant growth in e-commerce advertising. The epidemic has boosted digital adoption in Southeast Asia, adding 60 million new digital customers and increasing internet usage by 80%.

Competitive Landscape

The retail media networks market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.

Some of the prominent players operating in the retail media networks market include:

• Amazon Advertising
• Walmart Connect
• Kroger Precision Marketing
• Target Media Network
• Instacart Ads
• eBay Advertising
• Criteo
• The Home Depot Media
• Macy's Media Network
• CVS Health Media

Latest Developments

• In May 2024, Walmart Connect announced plans to expand its Walmart Connect product overseas, with the goal of reaching new advertiser bases and monetizing its huge customer base.
• In April 2024, Instacart Ads announced a deal with Google to use Google Shopping data in their advertising platform. This agreement intends to provide CPG (Consumer Packaged Goods) brands with more targeted advertising options through the Instacart app.
• In May 2024, Macy's Media Network hired a new Vice President with previous leadership experience at Walmart Connect. This initiative shows that Macy's intends to expand its retail media network capabilities.

Retail Media Networks Market, By Category

• Type:
• In-Store
• Online
• Advertising Format:
• Display Ads
• Video Ads
• Sponsored Products
• Retailer Type:
• Big-Box Retailers
• E-commerce Platforms
• Grocery Chains
• Specialty Retailers
• Region:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

TABLE OF CONTENTS

1. INTRODUCTION

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Retail Media Networks Market, By Type

• In-Store
• Online

5. Retail Media Networks Market, By Advertising Format

• Display Ads
• Video Ads
• Sponsored Products

6. Retail Media Networks Market, By Retailer Type

• Big Box Retailers
• Grocery Chains
• E-commerce Platforms
• Specialty Retailers

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Amazon Advertising
• Walmart Connect
• Kroger Precision Marketing
• Target Media Network
• Instacart Ads
• eBay Advertising
• Criteo
• The Home Depot Media
• Macy's Media Network
• CVS Health Media

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References