ストックビデオ市場：ユーザータイプ別、プラットフォームタイプ別、業界別、地域別、2026～2032年

ストックビデオ市場の評価-2026～2032年

ストックビデオ市場は、幅広いビジネスにおける高品質な映像コンテンツへの需要の高まりにより、近年大きく成長しています。この市場は、映画制作者、広告主、コンテンツ開発者、教育者など、プロジェクトにさまざまなビデオクリップを必要とする多様なユーザーにサービスを提供しています。Shutterstock、Adobe Stock、Pond5は産業のリーダーであり、幅広いテーマやジャンルにまたがる膨大な映像ライブラリを持っています。ストックビデオは、高価で時間のかかるオリジナル撮影をすることなく、ビジュアルストーリーテリングの向上を目指す専門家にとって不可欠なリソースとなっています。これらの要因によって、市場規模は2024年に59億9,000万米ドルを突破し、2032年には約99億8,000万米ドルに達する見込みです。

ビデオの高解像度化やインターネットの高速化といった技術の進歩も、産業の成長を後押ししています。ストックビデオサイトは現在、超高解像度（4K）、さらには8Kのクリップを提供し、プレミアム品質への需要の高まりに応えています。さらに、ソーシャルメディアとデジタルマーケティングの出現は、興味深くダイナミックコンテンツへの需要を高め、ストックビデオ市場をさらに促進しています。ストックビデオに対する需要の高まりにより、市場は2026～2032年にかけてCAGR 8.75%で成長します。

ストックビデオ市場定義/概要

ストックビデオは、映画制作者、ビデオ制作者、コンテンツ開発者がライセンス供与を受けられる録画済み材料です。これらのムービーには、自然風景から都市景観まで幅広い題材やシナリオが含まれ、オリジナルの撮影を必要とせずにビデオプロジェクトを補完するために利用されます。ストックビデオは、高品質のビジュアルを迅速に提供することで、時間とリソースを節約します。

ストックビデオ資産は適応性があり、さまざまなメディアプロジェクトに活用できます。専門的な撮影コストをかけずにプロフェッショナルな品質を提供することで、マーケティングキャンペーン、ソーシャルメディアへの投稿、広告を改善します。映画制作者やビデオ開発者は、Bロール、背景シーン、ビジュアルストーリーテリングに使用します。また、教育用ビデオ、プレゼンテーション、ウェブサイトのデザインにも使用でき、視聴者に興味を持たせ、情報を提供することができます。

ストックビデオは、マーケティング、教育、エンターテイメントにおいて、迅速でコスト効率の高い制作を可能にし、コンテンツ開拓を一変させる可能性を記載しています。高品質な画像でストーリーテリングを強化することで、広告や映画など幅広い産業にメリットをもたらします。AIの進歩に伴い、パーソナライズされたダイナミックストック映像はユーザー体験を向上させ、クリエイターと企業の双方にとって有用なツールとなると考えられます。

映像コンテンツへの需要の高まりは、ストックビデオ市場を牽引するか？

映像材料へのニーズの高まりは、間違いなくストックビデオ市場の重要な促進要因です。デジタルプラットフォームが増加し、消費者が動画ベースのコミュニケーションを好むようになるにつれ、あらゆる規模の企業が、視聴者を効果的に惹きつける魅力的な画像の重要性を認識しています。

ストックビデオを含むビジュアルコンテンツは、ストーリー性を高め、コンセプトを明確に伝え、デジタルコンテンツの海の中で視聴者の注意を引くために不可欠です。企業は、マーケティングキャンペーン、ソーシャルメディアへの投稿、ウェブサイト、プレゼンテーション、eラーニングモジュールなど、さまざまな場面でストックビデオを幅広く活用しています。独自のコンテンツを作成するのとは対照的に、ストックビデオは多くの組織にとってより便利で費用対効果の高い選択肢です。

リモートワークやバーチャルコミュニケーションへの世界のシフトは、オンラインでの効果的な交流やコラボレーションを促進するデジタルコンテンツ、特にストックムービーの需要を促進しています。

技術がビデオの品質とアクセシビリティを向上させ、より多くのプラットフォームがビデオをユーザーエクスペリエンスに取り入れるにつれて、多様で高品質なストックビデオ材料への需要が高まると予測されています。この開発は、世界中の企業や消費者のニーズの変化に応じて、ストックビデオ企業やクリエイターが革新的なサービスを提供し、成長する大きな機会を創出します。このように、映像コンテンツに対する需要の高まりは、ストックビデオ市場の着実な拡大を促す重要な要素となっています。

著作権やライセンシング問題の増加は、ストックビデオ市場の妨げになるか？

著作権やライセンシングに関する懸念の高まりは、ストックビデオ市場の拡大を妨げる可能性があります。映像コンテンツの需要が高まるにつれ、法令遵守を維持し、知的財産権を保護する必要性も高まっています。

最も差し迫った懸念事項の1つは、著作権で保護された材料の違法使用です。法的な問題を防ぐために、ストックビデオ代理店は、供給するコンテンツの所有者とライセンス権を丹念に確認する必要があります。同様に、ストックムービーを使用する組織やプロデューサーは、著作権侵害を避けるためにライセンス条項に従う必要があり、その結果、高額な訴訟や風評被害が発生する可能性があります。

さらに、世界の著作権法の複雑さや、州によって異なる規制が、による難しさを増しています。国際的なストックビデオ企業は、多くの規制の枠組みを横断しなければならず、時間とコストがかかります。

ディープフェイクやAIによって生成された材料といった新たな技術は、著作権に重大な懸念をもたらします。この変化する世界では、情報がオリジナルであり、法的にライセンスされていることを保証することがますます重要になっています。

このようなハードルがあるにもかかわらず、強力な著作権教育、明確なライセンス契約、コンテンツの利用を追跡・モニタリングするための技術ツールなどの積極的な措置は、危険を減らすのに役立ちます。さらに、産業関係者、法律の専門家、政治家が協力して著作権プロセスを迅速化し、執行方法を改善することは、ストックビデオ市場の成長と完全性にとって不可欠です。

このように、著作権やライセンスに関する課題はあるもの、これらの問題を効果的に管理することで、市場を保護し、映像コンテンツの創造と普及における継続的な革新と拡大を支援することができます。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主要調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 ストックビデオ市場：ユーザータイプ別

• 個人クリエイター
• 中小企業
• 大規模組織
• 教育機関

第5章 ストックビデオ市場：プラットフォームタイプ別

• ストックビデオ代理店
• ユーザー生成コンテンツプラットフォーム

第6章 ストックビデオ市場：業界別

• メディアとエンターテインメント
• 企業とビジネス
• 教育
• ヘルスケア・医療

第7章 地域分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• Shutterstock, Inc.
• Adobe Inc.
• Getty Images, Inc.
• Pond5, Inc.
• iStock
• VideoBlocks
• Storyblocks, Inc.
• Dissolve, Inc.
• Depositphotos, Inc.
• MotionElements Pte. Ltd.

第11章 市場展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 供給源と参考文献

Stock Video Market Valuation - 2026-2032

The Stock Video Market is growing significantly in recent years, due to rising demand for high-quality visual content across a wide range of businesses. This market serves a diversified set of users, including filmmakers, advertisers, content developers and educators who need a variety of video clips for their projects. Shutterstock, Adobe Stock and Pond5 are industry leaders, with huge footage libraries spanning a wide range of themes and genres. Stock videos have become an indispensable resource for professionals seeking to improve their visual storytelling without the need for expensive and time-consuming original shoots. These factors are likely to enable the market size surpass USD 5.99 Billion valued in 2024 to reach a valuation of around USD 9.98 Billion by 2032.

Technological advancements, such as higher video resolution and quicker internet speeds have also helped to drive industry growth. Stock video sites now offer clips in ultra-high resolution (4K) and even 8K meeting the growing demand for premium quality. Furthermore, the advent of social media and digital marketing is raising the demand for interesting and dynamic content, further propelling the Stock Video Market. The rising demand for Stock Video is enabling the market grow at a CAGR of 8.75% from 2026 to 2032.

Stock Video Market: Definition/ Overview

Stock video is pre-recorded material available for license to filmmakers, video producers and content developers. These movies include a wide range of subjects and scenarios, from natural scenes to urban landscapes and are utilized to supplement video projects without requiring original filming. Stock videos save time and resources by providing high-quality visuals quickly.

Stock video assets are adaptable and can be utilized in a variety of media projects. They improve marketing campaigns, social media postings and advertising by providing professional quality without the cost of specialized shoots. Filmmakers and video developers use them for B-roll, background scenes and visual storytelling. They can also be used in educational videos, presentations and website designs to interest and inform viewers.

Stock video offers the potential to transform content development by allowing for quick, cost-effective production in marketing, education and entertainment. It benefits a wide range of industries, including advertising and movies by strengthening storytelling with high-quality images. As AI progresses, personalized and dynamic stock footage will enhance user experiences making it a useful tool for both creators and corporations.

Will Increasing Demand for Visual Content Drive the Stock Video Market?

The growing need for visual material is definitely a key driver of the Stock Video Market. As digital platforms increase and consumers prefer video-based communication, businesses of all sizes recognize the importance of appealing images in engaging their audiences effectively.

Visual content, including stock videos is critical for improving storytelling, delivering concepts clearly and catching audience attention amidst a sea of digital content. Businesses utilize stock videos extensively in a variety of settings, including marketing campaigns, social media posts, websites, presentations and e-learning modules. When opposed to creating unique content, stock video is a more convenient and cost-effective option for many organizations.

The global shift toward remote work and virtual communication is driving demand for digital content, especially stock movies, to promote effective online interactions and collaborations.

As technology improves video quality and accessibility and more platforms incorporate video into their user experiences, the demand for diverse and high-quality stock video material is projected to rise. This development creates huge opportunity for stock video companies and creators to innovate and grow their offerings in response to the changing needs of businesses and consumers throughout the world. As such, rising demand for visual content is a key component driving the Stock Video Market's steady expansion.

Will Increasing Copyright and Licensing Issues Hamper the Stock Video Market?

Increasing copyright and licensing concerns can impede the expansion of the Stock Video Market. As the demand for visual content grows, so does the need of maintaining legal compliance and protecting intellectual property rights.

One of the most pressing concerns is the unlawful usage of copyrighted material. To prevent legal ramifications, stock video agencies must painstakingly verify the ownership and licensing rights of the content they supply. Similarly, organizations and producers using stock movies must follow license terms to avoid copyright infringement, which can result in costly lawsuits and reputational harm.

Furthermore, the complexities of worldwide copyright laws and varying restrictions across states add another layer of difficulty. International stock video firms have to traverse numerous regulatory frameworks, which can be time-consuming and costly.

Emerging technologies such as deepfakes and AI-generated material pose significant copyright concerns. In this changing world, it is increasingly important to ensure that information is original and legally licensed.

Despite these hurdles, proactive steps such as strong copyright education, explicit license agreements and technical tools for tracking and monitoring content usage can help to reduce hazards. Furthermore, cooperation among industry players, legal experts and politicians to expedite copyright processes and improve enforcement methods are critical for the Stock Video Market's growth and integrity.

Thus, while copyright and license concerns pose challenges, effectively managing these issues may protect the market and support continuous innovation and expansion in visual content creation and dissemination.

Category-Wise Acumens

Will Increasing Demand for High-Quality Footage Drive the User Type Segment?

The growing demand for high-quality footage by individual creators is bolstering the growth of Stock Video Market. This tendency is especially visible in business and large organizations, which demand a consistent flow of professional-grade material for a variety of reasons such as marketing, advertising, training and corporate communications. As these firms attempt to maintain a competitive edge and improve their brand image, the importance of visually appealing and engaging content grows.

Individual artists, like YouTubers, freelancers and small company owners are also seeing an increase in demand for high-quality footage. As content creation becomes more accessible and competitive, these users look for stock video to elevate their projects and help them stand out in crowded digital environments.

Individual artists may now create professional-looking video without investing heavily in equipment and production resources because to the availability of high-quality, low-cost stock footage.

Educational institutions also profit from this trend. With the growth of e-learning and online education, there is a greater demand for compelling, high-quality video content to supplement virtual classrooms and instructional materials. Stock film can help instructors generate appealing educational content more efficiently.

Overall, the rising need for high-quality footage is boosting the stock video industry across all user types, especially individual creators; thereby, enabling the region dominate the market.

Will Increasing Demand for Professional Content for Diverse Industries Drive the Platform Type?

The growing need for professional content across a variety of businesses is boosting platform types in the Stock Video Market. Stock video organizations, which specialize in curating and distributing high-quality, professionally produced material are seeing rising demand and use. It is such applications that are projected to allow the segment retain its dominance in the market. Industries such as advertising, media production, education and corporate communications rely largely on these organizations to provide visually appealing content that meets their specific requirements and standards.

Stock video agencies provide various benefits over user-generated content platforms in terms of quality, dependability, and license. Businesses and organizations favor these firms because they regularly offer professional-quality material that enhances rather than detracts from their brand's image and messaging. Additionally, agencies frequently provide a broader range of film classifications and hems, catering to diverse industry requirements and creative visions.

While user-generated content sites contribute to the stock video industry by delivering more economical and often niche-specific material, they may not always match the demanding quality and licensing standards of larger corporations and sectors. As the demand for polished, professional material grows in sectors such as advertising and education, stock video firms are well-positioned to profit on this trend by increasing their services and enhancing accessibility to meet the needs of a wide range of industries. This segment is expected to witness rapid growth over the forecast period.

Country/Region-wise Acumens

Will Increasing Robust Digital Marketing Industry Drive the Market in North America?

The growing strength of the digital marketing business in North America is propelling the market. As organizations prioritize digital platforms for marketing and communication, there is a rising need for high-quality visual content, such as stock videos. North America with its advanced digital infrastructure, major advertising agencies and countless media production companies, is likely to lead it's the way in consuming and generating such content.

Engaging images are critical in digital marketing because they catch and hold audience attention across multiple platforms such as social media, websites and digital adverts. Stock videos play an important part in this ecosystem since they provide ready-made, professionally produced content that boosts storytelling and brand messaging effectively.

Due to its technological and innovative leadership, North America will continue to be a hub for content development and dissemination. Major cities like Los Angeles, New York and San Francisco house several creative agencies, studios and IT enterprises that contribute significantly to the Stock Video Market's growth.

As digital marketing budgets grow and businesses seek to differentiate themselves in competitive online environments, the demand for diverse and high-quality stock video content in North America is expected to increase further, cementing the region's position as a global market leader.

Will Rising Number of Content Creators and Businesses Adopting Video Content Drive the Asia Pacific Region?

The growing number of content creators and businesses using video content is propelling the Asia-Pacific region, making it a key growth sector in the worldwide Stock Video Market. As digitization advances in countries such as China, India, Japan, South Korea and Southeast Asia, there is a noticeable move toward video as the preferred medium of communication, marketing and entertainment. Asia-Pacific's strong economic expansion, along with rising internet penetration and smartphone adoption rates, have culminated in a large audience for digital content consumption. Businesses are understanding the power of video in engaging audiences and are increasingly using it into their marketing plans to reach and interact with customers in meaningful ways. The region's robust start-up economy and developing creative industries are spawning a new generation of content creators who are generating high-quality videos for different reasons, including social media, e-learning and corporate communication.

Also, cultural variety in Asia-Pacific provides unique potential for stock video companies to respond to specific content needs, accelerating market growth. China and India, with their large populations and increasing middle class are fueling demand for both domestic and foreign video programming.

Overall, as more businesses and creators in Asia-Pacific adopt video as a strong communication tool, the region's Stock Video Market is expected to grow significantly, providing major potential for both industry players and investors.

Competitive Landscape

The Stock Video Market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.

Some of the prominent players operating in the Stock Video Market include

Shutterstock, Inc., Adobe, Inc., Getty Images, Inc., Ponds, Inc., iStock (by Getty Images), VideoBlocks, Storyblocks, Inc., Dissolve, Inc., Depositphotos, Inc., MotionElements Pte. Ltd.

Latest Developments

• In June 2018, Shutterstock partnered with Dronebase, Inc. to expand its video collection with professional quality 4K aerial footage.
• In May 2018, Shutterstock partnered with IBM Watson Content Hub to simplify media campaign creation. This relationship offers users in-platform access to professional photos, video clips, and music tracks, transforming content creation.

Stock Video Market, By Category

• User Type
• Individual Creators
• Small & Medium Enterprises
• Large Organizations
• Educational Institutions
• Platform Type
• Stock Video Agencies
• User-Generated Content Platforms
• Vertical Industries
• Media and Entertainment
• Corporate and Business
• Education
• Healthcare and Medical
• Geography
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Stock Video Market, By User Type

• Individual Creators
• Small & Medium Enterprises
• Large Organizations
• Educational Institutions

5. Stock Video Market, By Platform Type

• Stock Video Agencies
• User-Generated Content Platforms

6. Stock Video Market, By Vertical Industries

• Media and entertainment
• Corporate and Business
• Education
• Healthcare and Medical

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Shutterstock, Inc.
• Adobe Inc.
• Getty Images, Inc.
• Pond5, Inc.
• iStock
• VideoBlocks
• Storyblocks, Inc.
• Dissolve, Inc.
• Depositphotos, Inc.
• MotionElements Pte. Ltd.

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References