ゴルフ用品の世界市場：市場規模（標的顧客層別・製品別・流通ネットワーク別・地域別）、将来予測

ゴルフ用品の市場規模と予測

ゴルフ用品の市場規模は2024年に78億5,000万米ドルと評価され、2026年から2032年にかけてCAGR 3.20%で成長し、2032年には98億6,000万米ドルに達すると予測されます。

• ゴルフ用品は、スポーツのパフォーマンスと楽しさを向上させることを目的とした様々な専門器具と付属品で構成されています。ゴルフクラブ、ボール、バッグが主な構成要素です。ゴルフクラブはボールを打つための基本的な道具であり、さまざまなスタイルがあります。クラブの各タイプは、シャフトの長さ、クラブヘッドの設計、およびゲームの明確な側面に的を絞ったロフト角などのユニークな特性を持っています。
• これらは、コース上のパフォーマンスと精度を向上させるために設計されています。クラブの各スタイルは、様々なストロークや状況に合わせて調整され、プレーヤーの正確性と飛距離の向上をサポートします。先進的なゴルフボールの素材とデザインは、飛行パターン、スピン率、一般的なプレーヤビリティに影響を与えます。
• スマートテクノロジーとIoTの組み合わせは、リアルタイムのパフォーマンス統計、パーソナライズされた推奨、トラッキング能力の向上により、ゴルフ用品を変革します。ウェアラブル技術とクラブやボールに統合されたセンサーは、スイングの力学、ボールの軌道、ゲーム全体のパラメーターに関する洞察を提供し、プレーヤーがより効果的に才能を磨くことを可能にします。

世界のゴルフ用品市場の力学

世界のゴルフ用品市場を形成している主な市場力学は以下の通りである：

主な市場促進要因

• 技術進歩：技術の進歩はゴルフ用品市場に大きな影響を与えています。カーボンファイバーやチタンなどの最新素材の使用により、より軽量で耐久性のあるクラブが生まれ、性能と使いやすさが向上しました。さらに、変更可能なクラブヘッド、スマートセンサー、空気力学を強化したハイテクゴルフボールなどの技術は、精度を向上させ、プレーヤーにリアルタイムでパフォーマンスに関するデータを提供します。
• ゴルフ人気の拡大：ゴルフは世界中でますます人気が高まっており、これが業界の大きな原動力となっています。楽しみや競合のためにゴルフに参加する人が増えるにつれて、高品質のゴルフ用品に対するニーズが高まっています。この拡大は特に新興市場で顕著です。
• ゴルフトーナメントへの参加の増加：ゴルフ・トーナメントやプロ・イベントの増加により、改良された用具への需要が高まっています。アマチュアゴルファーもプロゴルファーも、競争優位性を高めるために高性能の用具を求めます。トーナメントやゴルフリーグが拡大するにつれて、プレーヤーは最先端機器に投資してパフォーマンスを向上させ、こうした競合環境で設定される高い基準に対応するようになります。

主な課題

• 技術革新の高いコスト：最新のゴルフ用品の開発には、多額の研究開発費が必要になることが多いです。スマートセンサー、調整可能なクラブヘッド、高性能素材などの最先端技術には多額の投資が必要です。こうした高価格は、メーカーが新製品や新技術を急ピッチで開発する妨げになる可能性があります。
• 業界の飽和：ゴルフ用品業界は、様々なブランドやアイテムがあり、非常に競争が激しいです。この飽和状態が、新規参入企業が存在感を示し、製品を差別化することを難しくしています。老舗ブランドが市場を独占することが多く、新規参入企業がイノベーションを起こしたり、明確な価値を提案したりする余地はほとんどありません。
• 消費者の嗜好の変化：特注品やカスタマイズされたゴルフ用品へのニーズが高まっています。しかし、こうした嗜好の変化に対応するには、新たな動向や消費者からのフィードバックへの継続的な適応が必要となるため、企業にとっては困難が伴う。さらに、デジタルでスマートなゴルフ用品への需要が高まっているため、製品開発が複雑化しており、生産者は従来の性能要素と新技術機能のバランスを取る必要があります。

主要動向：

• 技術進歩：技術革新はゴルフ用品に変革をもたらしつつあります。メーカー各社は、センサーやデータ分析などのスマート技術をクラブやボールに組み込み、スイングの力学、ボールの軌道、パフォーマンスに関する情報をリアルタイムで提供しています。この技術によって、プレーヤーは自分のパフォーマンスをモニターし、ゲームをより良くするためのパーソナライズされたヒントを受け取ることができます。
• カスタマイズとパーソナライゼーション：個性的でパーソナライズされたゴルフ用品への需要が高まっています。ゴルファーは、特定のプレースキルや好みに合わせたアイテムを求めています。プレーヤーの正確な寸法やスイングの特徴に合わせてクラブをフィッティングするカスタムフィッティングサービスが一般的になりつつあります。特注のデザインや性能を備えたパーソナライズド・ゴルフボールも人気があります。
• デジタル・オンライン・プラットフォームの成長：デジタル・インターネット・プラットフォームの台頭は、ゴルフ用品の宣伝・販売方法を変えつつあります。eコマースは、オンラインカスタマイゼーションツールやバーチャルフィッティングサービスを提供する企業もあり、ゴルフ用品を購入する際の重要なルートになりつつあります。ターゲットを絞ったマーケティング、ソーシャルメディア、インタラクティブなコンテンツはすべて、デジタルプラットフォームにおける顧客エンゲージメントの向上に役立っています。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 分析手法

第2章 エグゼクティブサマリー

• 主な分析結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 ゴルフ用品市場：標的顧客層別

• 男性用ゴルフ用品
• 女性用ゴルフ用品
• ジュニア用ゴルフ用品
• 高齢者用ゴルフ用品

第5章 ゴルフ用品市場：製品別

• ゴルフクラブ
• ゴルフボール
• ゴルフバッグ・アクセサリー
• アパレル
• フットウェア

第6章 ゴルフ用品市場：流通ネットワーク別

• オフライン小売店
• オンライン小売店

第7章 地域分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• Acushnet Company
• Callaway Golf Company
• TaylorMade Golf Company
• Ping Golf Company
• Srixon/Cleveland Golf
• Cobra Golf
• Mizuno Golf
• PXG（Parsons Xtreme Golf）
• Babolat
• Wilson Golf

第11章 市場の展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 出典と参考文献

Golf Equipment Market Size And Forecast

Golf Equipment Market size was valued at USD 7.85 Billion in 2024 and is projected to reach USD 9.86 Billion by 2032, growing at a CAGR of 3.20% from 2026 to 2032.

• Golf equipment consists of a variety of specialized instruments and accessories intended to improve the performance and pleasure of the sport. Golf clubs, balls, and bags are the main components. Golf clubs are the basic instruments used to strike the ball and come in a variety of styles. Each type of club has unique properties such as shaft length, clubhead design, and loft angle that are targeted to distinct facets of the game.
• They are designed to improve performance and precision on the course. Each style of club is tailored to various strokes and situations assisting players in increasing their accuracy and distance. Advanced golf ball materials and designs have an impact on flight patterns, spin rates, and general playability.
• The combination of smart technology and IoT will transform golf equipment by offering real-time performance statistics, personalized recommendations, and improved tracking abilities. Wearable technology and sensors integrated into clubs and balls will provide insights into swing mechanics, ball trajectory, and overall game parameters allowing players to hone their talents more effectively.

Global Golf Equipment Market Dynamics

The key market dynamics that are shaping the global golf equipment market include:

Key Market Drivers:

• Technological Advancements: Technological advancements have a huge impact on the golf equipment market. The use of modern materials such as carbon fiber and titanium has resulted in lighter and more durable clubs which improve performance and ease of usage. Furthermore, technology like changeable clubheads, smart sensors, and high-tech golf balls with enhanced aerodynamics improve accuracy and offer players real-time data on their performance.
• Growing Popularity of Golf: Golf is becoming increasingly popular around the world which is a big industry driver. As more individuals participate in the sport for enjoyment and competition, there is a growing need for high-quality golf equipment. This expansion is particularly significant in emerging markets.
• Increased Participation in Golf Tournaments: The growing number of golf tournaments and professional events drives up demand for improved equipment. Amateur and professional golfers alike seek high-performance equipment to improve their competitive advantage. The expansion of tournaments and golf leagues motivates players to invest in cutting-edge equipment to improve their performance and match the high standards set by these competitive environments.

Key Challenges:

• High Cost of Innovation: The creation of modern golf equipment frequently necessitates large research and development costs. Cutting-edge technologies like smart sensors, adjustable clubheads, and high-performance materials necessitate significant investment. These high prices may hinder manufacturers' ability to develop new products and technology at a rapid pace.
• Industry Saturation: The golf equipment industry is extremely competitive with various brands and items available. This saturation makes it difficult for new entrants to establish a presence and differentiate their products. Established brands frequently dominate the market leaving little room for innovation or distinct value propositions from newer businesses.
• Changing Consumer Preferences: There is a growing need for bespoke and customized golf equipment solutions. However, addressing these altering preferences can be difficult for businesses because it necessitates ongoing adaptation to emerging trends and consumer feedback. Furthermore, the increased demand for digital and smart golf equipment complicates product development requiring producers to strike a balance between traditional performance factors and new technology features.

Key Trends:

• Technological Advancements: Technological innovations are transforming golf equipment. Manufacturers are incorporating smart technology into clubs and balls like as sensors and data analytics to provide real-time input on swing mechanics, ball trajectory, and performance. This technology allows players to monitor their performance and receive personalized tips to help them better their game.
• Customization & Personalization: There is a growing demand for unique and personalized golf equipment. Golfers want items that are personalized to their specific playing skills and preferences. Custom fitting services in which clubs are fitted to a player's exact measurements and swing characteristics are becoming more common. Personalized golf balls with bespoke designs and performance attributes are also popular.
• Growth of Digital and Online Platforms: The rise of digital and internet platforms is changing the way golf equipment is promoted and sold. E-commerce is becoming an important route for buying golf equipment with several companies providing online customization tools and virtual fitting services. Targeted marketing, social media, and interactive content all help to improve customer engagement on digital platforms.

Global Golf Equipment Market Regional Analysis

Here is a more detailed regional analysis of the global golf equipment market:

North America:

• North America dominates the global golf equipment market. This region's strong position is fueled by a well-established golf culture, high disposable incomes, and a big population of golf lovers. The popularity of golf in North America is a significant driver of the golf equipment business. According to the National Golf Foundation (NGF), the number of golfers in the United States will reach 37.5 million in 2021, up significantly from 32.3 million in 2020.
• Another key motivator is the growing engagement of younger people and women in golf. According to NGF data, the number of junior golfers (ages 6-17) will reach 3.1 million in 2021, up 24% from 2019. Additionally, female golfers currently account for 25% of on-course participants up from 19% in 2011. This broadening of the player population is increasing the demand for golf equipment. Golf has a significant economic impact in the United States with the World Golf Foundation forecasting that it will create USD 84.1 Billion in economic activity by 2021.

Asia Pacific:

• The Asia Pacific region is experiencing the highest growth in the golf equipment market owing to the increasing popularity of golf among the younger population and increased disposable incomes. This rapid growth is notably noticeable in China, Japan, and South Korea. The increasing number of golf courses and players in the Asia Pacific region reflects the sport's growing popularity. According to the R&A's Golf around the World 2019 report, the number of registered golfers in China increased from 390,000 in 2015 to 4.5 million in 2018 representing an astounding 1,054% increase in only three years.
• The World Bank reported that East Asian and Pacific countries' GDP per capita increased from $7,952 in 2010 to $11,074 in 2020, suggesting a large growth in disposable income. This economic prosperity has made golf more accessible to a larger public. Furthermore, government activities are helping to promote golf. These reasons contribute to the golf equipment market's rapid growth in the Asia Pacific region making it a key driver of worldwide market expansion.

Global Golf Equipment Market: Segmentation Analysis

The Global Golf Equipment Market is segmented based on Target Audience, Product, Distribution Network, and Geography.

Golf Equipment Market, By Target Audience

• Men's Golf Equipment
• Women's Golf Equipment
• Junior Golf Equipment
• Older Golf Equipment

Based on the Target Audience, the Global Golf Equipment Market is bifurcated into Men's Golf Equipment, Women's Golf Equipment, Junior Golf Equipment, and Older Golf Equipment. In the global golf equipment market, men's golf equipment is the dominant segment. This dominance is driven by the fact that men make up the largest demographic of golf players worldwide with a higher participation rate compared to women, juniors, and older players. As a result, manufacturers and retailers tend to focus more on developing and marketing equipment tailored to men's preferences such as clubs, balls, and apparel.

Golf Equipment Market, By Product

• Golf Clubs
• Golf Balls
• Golf Bags and Accessories
• Apparel
• Footwear

Based on the Product, the Global Golf Equipment Market is bifurcated into Golf Clubs, Golf Balls, Golf Bags and Accessories, Apparel, and Footwear. In the global golf equipment market, golf clubs dominate due to their essential role in the game. Golf clubs are the most significant investment for players as they directly influence performance, accuracy, and overall gameplay experience. Technological advancements in club design such as enhanced materials and customizable features have attracted both amateur and professional players.

Golf Equipment Market, By Distribution Network

• Offline Retail Stores
• Online Retail Stores

Based on the Distribution Network, the Global Golf Equipment Market is bifurcated into Offline Retail Stores and Online Retail Stores. In the global golf equipment market, offline retail stores are the dominant distribution network. This dominance is attributed to the traditional preference for in-store shopping where consumers can physically inspect and test golf equipment before purchase. Offline retail stores offer personalized customer service, expert advice, and the ability to try out various products which is particularly valued in the golf industry due to the specialized nature of the equipment.

Golf Equipment Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Global Golf Equipment Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America is the dominant region in the global golf equipment market. This dominance is primarily due to the region's strong golfing culture, extensive infrastructure, and high consumer spending on golf-related products. The United States, in particular, has a well-established golf industry with numerous courses, clubs, and events driving significant demand for golf equipment.

Key Players

The "Global Golf Equipment Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Acushnet Company, Callaway Golf Company, TaylorMade Golf Company, Ping Golf Company, Srixon/Cleveland Golf, Cobra Golf, Mizuno Golf, PXG, Babolat, and Wilson Golf.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Golf Equipment Market Key Developments

• In May 2023, the Ladies Professional Golf Association (LPGA) launched low-cost golf clubs, accessories, and footwear for female beginners and youngsters. Select products will be available exclusively at Walmart, giving women and girls greater access to entry-level golf equipment.
• In January 2023, Callaway Golf, a pioneer in golf equipment design, manufacturing, and innovation, will introduce its new Paradym Family of Woods and Irons. Designed for a complete performance shift with unrivaled distance, forgiveness, and wholly new product compositions.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Golf Equipment Market, By Target Audience

• Men's Golf Equipment
• Women's Golf Equipment
• Junior Golf Equipment
• Older Golf Equipment

5. Golf Equipment Market, By Product

• Golf Clubs
• Golf Balls
• Golf Bags and Accessories
• Apparel
• Footwear

6. Golf Equipment Market, By Distribution Network

• Offline Retail Stores
• Online Retail Stores

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Acushnet Company
• Callaway Golf Company
• TaylorMade Golf Company
• Ping Golf Company
• Srixon/Cleveland Golf
• Cobra Golf
• Mizuno Golf
• PXG (Parsons Xtreme Golf)
• Babolat
• Wilson Golf

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References