ファストファッション市場：タイプ別、流通チャネル別、地域別、2026～2032年

ファストファッション市場評価～2026～2032年

ファストファッションの商品は、一般的にスローファッションの商品よりも安価です。そのため、手頃な価格戦略が市場規模を急拡大させ、2024年には1,346億4,218万米ドルを超え、2032年には2,913億5,754万米ドルに達します。

ソーシャルメディアの普及は、ファストファッションの消費に大きな影響を与えています。したがって、ソーシャルメディアとインフルエンサーマーケティングの台頭により、市場は2026～2032年にかけてCAGR 10.13％で成長します。

ファストファッション市場定義/概要

ファストファッションは、世界のファッション産業における成長動向であり、手頃な価格で最新のファッション動向に沿った衣料品を生産・販売することに焦点を当てています。シーズンごとに新しいスタイルを発表する従来型ファッション・サイクルとは異なり、ファストファッションはこのプロセスを加速させ、多くの場合数週間以内に最新のデザインを市場に投入します。この迅速な生産と回転は、低価格で流行の服を求める消費者の需要を満たすことを目的としています。

ファストファッションモデルは大量生産に依存しており、大量の衣料品が次々と生産されます。これにより、ブランドは頻繁にコレクションを更新することができ、消費者は長く着られる古い服を持ち続けるのではなく、新しいアイテムを継続的に購入するようになります。ファストファッションの背後にあるビジネス戦略は、衣服は繰り返し着るべきではないことを強調し、過剰消費と絶え間ない新規購入を促します。

加えて、耐久性やエコフレンドリーことを重視するスローファッションやサステナブルファッションに対し、ファストファッションは商品のライフサイクルが非常に短いです。eコマースの台頭は、消費者が数回クリックするだけで最新のスタイルを購入できるようにすることで、流行の衣料品を世界中の人々がより入手しやすくし、ファストファッション産業をさらに活性化させました。しかし、この動向は、環境への影響や使い捨て文化を助長する役割に対する懸念も引き起こしています。

若者人口の増加とファッション意識の高まりは、ファストファッション市場の成長をどのように加速させるのか？

若者人口の増加とファッション意識の高まり国連人口部によると、2022年の世界の若者人口（15～24歳）は12億1,000万人に達し、総人口の15.5％を占めます。この人口層がファストファッションの重要な原動力となっています。国際繊維工業連盟（ITMF）による2021年の調査では、18～24歳の消費者の68％が少なくとも月に1回はファストファッションのアイテムを購入していることがわかりました。世界のソーシャルメディア利用者数は、2020年の36億人から2024年には44億8,000万人に増加しました。ファッション・レボリューションによる2022年のレポートによると、ミレニアル世代とZ世代の消費者の45％が、ファッションの購入はソーシャルメディアのコンテンツに影響されていると回答しています。

COVID-19の大流行は、オンラインショッピングへのシフトを加速させました。国連貿易開発会議（UNCTAD）は、小売売上高に占める世界のeコマースシェアが2019年の14％から2022年には19％に上昇すると報告しました。特にファッションセグメントでは、欧州eコマース協会のデータによると、ファストファッションアイテムのオンライン販売は2020～2024年にかけて毎年21％増加しました。ファストファッションブランドは、サプライチェーンの効率を継続的に改善してきました。世界貿易機関（WTO）の報告によると、ファストファッションアイテムの平均市場投入期間は2020年の5週間から2024年には3週間に短縮されました。エレン・マッカーサー財団（Ellen MacArthur Foundation）の調査によれば、この迅速な転換により、ファストファッションの小売業者は年間コレクション数を2020年の平均24から2024年には32に増やすことができました。

環境への懸念と持続可能性への意識が、ファストファッション市場の成長をどのように妨げているか？

消費者はファストファッションが環境に与える影響についてますます認識するようになり、より意識的な購買決定につながっています。国連環境計画（UNEP）の2021年の報告書によると、ファッション産業は世界の二酸化炭素排出量の8～10％、世界の廃水量の20％を占めています。マッキンゼーによる2020年の調査では、消費者の67％がサステイナブル材料の使用を重要な購買要因と考えていることがわかりました。

古着やレンタルサービスの人気の高まりは、ファストファッションの売上に影響を与えています。Thred Upの2022年再販レポートでは、世界の中古アパレル市場は2026年までに127％成長し、2,180億米ドルに達すると予測しています。エレン・マッカーサー財団による2021年の調査では、衣服の平均寿命をわずか9ヶ月延ばすだけで、炭素、水、廃棄物のフットプリントが20～30％削減されることがわかりました。ファストファッションのサプライチェーンにおける劣悪な労働環境に対する意識の高まりは、消費者の行動に影響を与えています。消費者はファストファッションの品質が低く、寿命が短いことを認識するようになり、より丈夫な衣類を好むようになっています。Accentureによる2020年の調査では、消費者の67％が衣料品を購入する際に寿命の長さを考慮していることがわかりました。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査スケジュール
• 前提条件
• 限界

第2章 調査手法

• データマイニング
• 二次調査
• 一次調査
• 専門家の助言
• クオリティチェック
• 最終レビュー
• データの三角測量
• ボトムアップアプローチ
• トップダウンアプローチ
• 調査の流れ
• データソース

第3章 エグゼクティブサマリー

• 世界のファストファッション市場概要
• 世界のファストファッション生態マッピング
• 世界のファストファッション絶対的収益機会
• 世界のファストファッション市場の魅力
• ファストファッションの世界市場地域別分析（CAGR）
• ファストファッションの世界市場：タイプ別
• ファストファッションの世界市場：用途別
• ファストファッションの世界市場：流通チャネル別
• 今後の市場機会
• 製品ライフライン
• 世界市場内訳

第4章 市場展望

• 世界のファストファッション市場の変遷
• 世界のファストファッション市場展望
• 市場促進要因
  • 若年層による消費支出の増加
  • 新繊維開発投資の増加
• 市場抑制要因
  • 環境負荷の高さ
• 市場機会
  • 買い物習慣の変化
  • ファストファッション産業における技術の向上
• COVID-19が市場に与える影響
• バリューチェーン分析
  • 有力企業
  • 中小企業
• ポーターのファイブフォース分析
  • 新規参入業者の脅威
  • 代替品の脅威
  • 供給企業の交渉力
  • 競争企業間の敵対関係
  • 買い手の交渉力
• マクロ経済分析

第5章 タイプ別市場

• 概要
• アダルトウェア
• ティーンウェア
• キッズウェア

第6章 用途別市場

• 概要
• 女性
• 男性
• 幼児

第7章 流通チャネル別市場

• 概要

第8章 地域別市場

• 概要
• 北米
  • 北米市場スナップショット
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • 欧州市場スナップショット
  • ドイツ
  • 英国
  • フランス
  • スペイン
  • イタリア
  • その他の欧州
• アジア太平洋
  • アジア太平洋市場スナップショット
  • 中国
  • 日本
  • インド
  • その他のアジア太平洋
• ラテンアメリカ
  • ラテンアメリカ市場スナップショット
  • ブラジル
  • アルゼンチン
  • その他のラテンアメリカ
• 中東・アフリカ
  • 中東・アフリカ市場スナップショット
  • アラブ首長国連邦
  • サウジアラビア
  • 南アフリカ
  • その他の中東・アフリカ

第9章 競合情勢

• 概要
• 主要開発戦略
• 企業の市場ランキング分析
• 地域別フットプリント
• 企業の産業別フットプリント

第10章 企業プロファイル

• Zara（Inditex）
• H& M GROUP
• Fast Retailing（Uniqlo）
• FOREVER 21, INC.
• Gap
• L Brands
• MANGO
• Esprit
• PRIMARK
• New Look

LIST OF TABLES

• TABLE1 PROJECTED REAL GDP GROWTH (ANNUAL PERCENTAGE CHANGE) OF KEY COUNTRIES
• TABLE 2 GLOBAL FAST FASHION MARKET, BY TYPE, 2020-2030 (USD MILLION)
• TABLE 3 GLOBAL FAST FASHION MARKET, BY APPLICATION, 2020-2030 (USD MILLION)
• TABLE 4 GLOBAL FAST FASHION MARKET, BY DISTRIBUTION CHANNEL, 2020-2030 (USD MILLION)
• TABLE 5 GLOBAL FAST FASHION MARKET, BY GEOGRAPHY, 2020-2030 (USD MILLION)
• TABLE 6 NORTH AMERICA FAST FASHION MARKET, BY COUNTRY, 2020-2030 (USD MILLION)
• TABLE 7 NORTH AMERICA FAST FASHION MARKET, BY TYPE, 2020-2030 (USD MILLION)
• TABLE 8 NORTH AMERICA FAST FASHION MARKET, BY APPLICATION, 2020-2030 (USD MILLION)
• TABLE 9 NORTH AMERICA FAST FASHION MARKET, BY DISTRIBUTION CHANNEL, 2020-2030 (USD MILLION)
• TABLE10 U.S. FAST FASHION MARKET, BY TYPE, 2020-2030 (USD MILLION)
• TABLE11 U.S. FAST FASHION MARKET, BY APPLICATION, 2020-2030 (USD MILLION)
• TABLE12 U.S. FAST FASHION MARKET, BY DISTRIBUTION CHANNEL, 2020-2030 (USD MILLION)
• TABLE13 CANADA FAST FASHION MARKET, BY TYPE, 2020-2030 (USD MILLION)
• TABLE14 CANADA FAST FASHION MARKET, BY APPLICATION, 2020-2030 (USD MILLION)
• TABLE15 CANADA FAST FASHION MARKET, BY DISTRIBUTION CHANNEL, 2020-2030 (USD MILLION)
• TABLE16 MEXICO FAST FASHION MARKET, BY TYPE, 2020-2030 (USD MILLION)
• TABLE17 MEXICO FAST FASHION MARKET, BY APPLICATION, 2020-2030 (USD MILLION)
• TABLE18 MEXICO FAST FASHION MARKET, BY DISTRIBUTION CHANNEL, 2020-2030 (USD MILLION)
• TABLE19 EUROPE FAST FASHION MARKET, BY COUNTRY, 2020-2030 (USD MILLION)
• TABLE 20 EUROPE FAST FASHION MARKET, BY TYPE, 2020-2030 (USD MILLION)
• TABLE 21 EUROPE FAST FASHION MARKET, BY APPLICATION, 2020-2030 (USD MILLION)
• TABLE 22 EUROPE FAST FASHION MARKET, BY DISTRIBUTION CHANNEL, 2020-2030 (USD MILLION)
• TABLE 23 GERMANY FAST FASHION MARKET, BY TYPE, 2020-2030 (USD MILLION)
• TABLE 24 GERMANY FAST FASHION MARKET, BY APPLICATION, 2020-2030 (USD MILLION)
• TABLE 25 GERMANY FAST FASHION MARKET, BY DISTRIBUTION CHANNEL, 2020-2030 (USD MILLION)
• TABLE 26 U.K. FAST FASHION MARKET, BY TYPE, 2020-2030 (USD MILLION)
• TABLE 27 U.K. FAST FASHION MARKET, BY APPLICATION, 2020-2030 (USD MILLION)
• TABLE 28 U.K. FAST FASHION MARKET, BY DISTRIBUTION CHANNEL, 2020-2030 (USD MILLION)
• TABLE 29 FRANCE FAST FASHION MARKET, BY TYPE, 2020-2030 (USD MILLION)
• TABLE 30 FRANCE FAST FASHION MARKET, BY APPLICATION, 2020-2030 (USD MILLION)
• TABLE 31 FRANCE FAST FASHION MARKET, BY DISTRIBUTION CHANNEL, 2020-2030 (USD MILLION)
• TABLE 32 SPAIN FAST FASHION MARKET, BY TYPE, 2020-2030 (USD MILLION)
• TABLE 33 SPAIN FAST FASHION MARKET, BY APPLICATION, 2020-2030 (USD MILLION)
• TABLE 34 SPAIN FAST FASHION MARKET, BY DISTRIBUTION CHANNEL, 2020-2030 (USD MILLION)
• TABLE 35 ITALY FAST FASHION MARKET, BY TYPE, 2020-2030 (USD MILLION)
• TABLE 36 ITALY FAST FASHION MARKET, BY APPLICATION, 2020-2030 (USD MILLION)
• TABLE 37 ITALY FAST FASHION MARKET, BY DISTRIBUTION CHANNEL, 2020-2030 (USD MILLION)
• TABLE 38 REST OF EUROPE FAST FASHION MARKET, BY TYPE, 2020-2030 (USD MILLION)
• TABLE 39 REST OF EUROPE FAST FASHION MARKET, BY APPLICATION, 2020-2030 (USD MILLION)
• TABLE 40 REST OF EUROPE FAST FASHION MARKET, BY DISTRIBUTION CHANNEL, 2020-2030 (USD MILLION)
• TABLE 41 ASIA PACIFIC FAST FASHION MARKET, BY COUNTRY, 2020-2030 (USD MILLION)
• TABLE 42 ASIA PACIFIC FAST FASHION MARKET, BY TYPE, 2020-2030 (USD MILLION)
• TABLE 43 ASIA PACIFIC FAST FASHION MARKET, BY APPLICATION, 2020-2030 (USD MILLION)
• TABLE 44 ASIA PACIFIC FAST FASHION MARKET, BY DISTRIBUTION CHANNEL, 2020-2030 (USD MILLION)
• TABLE 45 CHINA FAST FASHION MARKET, BY TYPE, 2020-2030 (USD MILLION)
• TABLE 46 CHINA FAST FASHION MARKET, BY APPLICATION, 2020-2030 (USD MILLION)
• TABLE 47 CHINA FAST FASHION MARKET, BY DISTRIBUTION CHANNEL, 2020-2030 (USD MILLION)
• TABLE 48 JAPAN FAST FASHION MARKET, BY TYPE, 2020-2030 (USD MILLION)
• TABLE 49 JAPAN FAST FASHION MARKET, BY APPLICATION, 2020-2030 (USD MILLION)
• TABLE 50 JAPAN FAST FASHION MARKET, BY DISTRIBUTION CHANNEL, 2020-2030 (USD MILLION)
• TABLE 51 INDIA FAST FASHION MARKET, BY TYPE, 2020-2030 (USD MILLION)
• TABLE 52 INDIA FAST FASHION MARKET, BY APPLICATION, 2020-2030 (USD MILLION)
• TABLE 53 INDIA FAST FASHION MARKET, BY DISTRIBUTION CHANNEL, 2020-2030 (USD MILLION)
• TABLE 54 REST OF ASIA PACIFIC FAST FASHION MARKET, BY TYPE, 2020-2030 (USD MILLION)
• TABLE 55 REST OF ASIA PACIFIC FAST FASHION MARKET, BY APPLICATION, 2020-2030 (USD MILLION)
• TABLE 56 REST OF ASIA PACIFIC FAST FASHION MARKET, BY DISTRIBUTION CHANNEL, 2020-2030 (USD MILLION)
• TABLE 57 LATIN AMERICA FAST FASHION MARKET, BY COUNTRY, 2020-2030 (USD MILLION)
• TABLE 58 LATIN AMERICA FAST FASHION MARKET, BY TYPE, 2020-2030 (USD MILLION)
• TABLE 59 LATIN AMERICA FAST FASHION MARKET, BY APPLICATION, 2020-2030 (USD MILLION)
• TABLE 60 LATIN AMERICA FAST FASHION MARKET, BY DISTRIBUTION CHANNEL, 2020-2030 (USD MILLION)
• TABLE 61 BRAZIL FAST FASHION MARKET, BY TYPE, 2020-2030 (USD MILLION)
• TABLE 62 BRAZIL FAST FASHION MARKET, BY APPLICATION, 2020-2030 (USD MILLION)
• TABLE 63 BRAZIL FAST FASHION MARKET, BY DISTRIBUTION CHANNEL, 2020-2030 (USD MILLION)
• TABLE 64 ARGENTINA FAST FASHION MARKET, BY TYPE, 2020-2030 (USD MILLION)
• TABLE 65 ARGENTINA FAST FASHION MARKET, BY APPLICATION, 2020-2030 (USD MILLION)
• TABLE 66 ARGENTINA FAST FASHION MARKET, BY DISTRIBUTION CHANNEL, 2020-2030 (USD MILLION)
• TABLE 67 REST OF LATAM FAST FASHION MARKET, BY TYPE, 2020-2030 (USD MILLION)
• TABLE 68 REST OF LATAM FAST FASHION MARKET, BY APPLICATION, 2020-2030 (USD MILLION)
• TABLE 69 REST OF LATAM FAST FASHION MARKET, BY DISTRIBUTION CHANNEL, 2020-2030 (USD MILLION)
• TABLE 70 MIDDLE EAST AND AFRICA FAST FASHION MARKET, BY COUNTRY, 2020-2030 (USD MILLION)
• TABLE 71 MIDDLE EAST AND AFRICA FAST FASHION MARKET, BY TYPE, 2020-2030 (USD MILLION)
• TABLE 72 MIDDLE EAST AND AFRICA FAST FASHION MARKET, BY APPLICATION, 2020-2030 (USD MILLION)
• TABLE 73 MIDDLE EAST AND AFRICA FAST FASHION MARKET, BY DISTRIBUTION CHANNEL, 2020-2030 (USD MILLION)
• TABLE 74 UAE FAST FASHION MARKET, BY TYPE, 2020-2030 (USD MILLION)
• TABLE 75 UAE FAST FASHION MARKET, BY APPLICATION, 2020-2030 (USD MILLION)
• TABLE 76 UAE FAST FASHION MARKET, BY DISTRIBUTION CHANNEL, 2020-2030 (USD MILLION)
• TABLE 77 SAUDI ARABIA FAST FASHION MARKET, BY TYPE, 2020-2030 (USD MILLION)
• TABLE 78 SAUDI ARABIA FAST FASHION MARKET, BY APPLICATION, 2020-2030 (USD MILLION)
• TABLE 79 SAUDI ARABIA FAST FASHION MARKET, BY DISTRIBUTION CHANNEL, 2020-2030 (USD MILLION)
• TABLE 80 SOUTH AFRICA FAST FASHION MARKET, BY TYPE, 2020-2030 (USD MILLION)
• TABLE 81 SOUTH AFRICA FAST FASHION MARKET, BY APPLICATION, 2020-2030 (USD MILLION)
• TABLE 82 SOUTH AFRICA FAST FASHION MARKET, BY DISTRIBUTION CHANNEL, 2020-2030 (USD MILLION)
• TABLE 83 REST OF MIDDLE EAST AND AFRICA FAST FASHION MARKET, BY TYPE, 2020-2030 (USD MILLION)
• TABLE 84 REST OF MIDDLE EAST AND AFRICA FAST FASHION MARKET, BY APPLICATION, 2020-2030 (USD MILLION)
• TABLE 85 REST OF MIDDLE EAST AND AFRICA GLOBAL FAST FASHION MARKET, BY DISTRIBUTION CHANNEL, 2020-2030 (USD MILLION)
• TABLE 86 COMPANY MARKET RANKING ANALYSIS
• TABLE 87 COMPANY REGIONAL FOOTPRINT
• TABLE 88 COMPANY INDUSTRY FOOTPRINT
• TABLE 89 ZARA: PRODUCT BENCHMARKING
• TABLE 90 ZARA: KEY DEVELOPMENTS
• TABLE 91 ZARA: WINNING IMPERATIVES
• TABLE 92 H&M GROUP: PRODUCT BENCHMARKING
• TABLE 93 H&M GROUP: KEY DEVELOPMENTS
• TABLE 94 H&M GROUP: WINNING IMPERATIVES
• TABLE 95 FAST RETAILING CO., LTD.: KEY DEVELOPMENTS
• TABLE 96 FAST RETAILING CO., LTD.: WINNING IMPERATIVES
• TABLE 97 ESPRIT HOLDINGS LIMITED: PRODUCT BENCHMARKING
• TABLE 98 ESPRIT HOLDINGS LIMITED: KEY DEVELOPMENTS
• TABLE 99 PRIMARK: PRODUCT BENCHMARKING
• TABLE100 PRIMARK: KEY DEVELOPMENTS
• TABLE101 NEW LOOK RETAIL HOLDINGS LIMITED: PRODUCT BENCHMARKING
• TABLE102 NEW LOOK RETAIL HOLDINGS LIMITED: KEY DEVELOPMENTS
• TABLE103 BERSHKA: PRODUCT BENCHMARKING
• TABLE104 BERSHKA: KEY DEVELOPMENTS
• TABLE105 PULL&BEAR: PRODUCT BENCHMARKING
• TABLE106 PULL&BEAR: KEY DEVELOPMENTS
• TABLE107 THE GAP INC.: PRODUCT BENCHMARKING
• TABLE108 THE GAP INC.: KEY DEVELOPMENTS
• TABLE109 FOREVER 21, INC.: PRODUCT BENCHMARKING
• TABLE110 FOREVER 21, INC.: KEY DEVELOPMENTS
• TABLE111 MANGO: PRODUCT BENCHMARKING
• TABLE112 MANGO: KEY DEVELOPMENTS
• TABLE113 VICTORIA'S SECRET & CO.: PRODUCT BENCHMARKING
• TABLE114 VICTORIA'S SECRET & CO.: KEY DEVELOPMENTS

LIST OF FIGURES

• FIGURE1 GLOBAL FAST FASHION MARKET SEGMENTATION
• FIGURE 2 RESEARCH TIMELINES
• FIGURE 3 DATA TRIANGULATION
• FIGURE 4 MARKET RESEARCH FLOW
• FIGURE 5 DATA SOURCES
• FIGURE 6 GLOBAL FAST FASHION MARKET ECOLOGY MAPPING
• FIGURE 7 GLOBAL FAST FASHION MARKET OPPORTUNITY
• FIGURE 8 GLOBAL FAST FASHION MARKET ATTRACTIVENESS
• FIGURE 9 GLOBAL FAST FASHION MARKET GEOGRAPHICAL ANALYSIS, 2023-2030
• FIGURE10 GLOBAL FAST FASHION MARKET, BY TYPE (USD MILLION)
• FIGURE11 GLOBAL FAST FASHION MARKET, BY APPLICATION (USD MILLION)
• FIGURE12 GLOBAL FAST FASHION MARKET, BY DISTRIBUTION CHANNEL (USD MILLION)
• FIGURE13 FUTURE MARKET OPPORTUNITIES
• FIGURE14 PRODUCT LIFELINE
• FIGURE15 ASIA-PACIFIC DOMINATED THE MARKET IN 2021
• FIGURE16 GLOBAL FAST FASHION MARKET OUTLOOK
• FIGURE17 VALUE CHAIN ANALYSIS FOR FAST FASHION MARKET
• FIGURE18 PORTER'S FIVE FORCES ANALYSIS
• FIGURE19 GLOBAL FAST FASHION MARKET, BY TYPE
• FIGURE 20 GLOBAL FAST FASHION MARKET, BY APPLICATION
• FIGURE 21 GLOBAL FAST FASHION MARKET, BY DISTRIBUTION CHANNEL
• FIGURE 22 GLOBAL FAST FASHION MARKET, BY GEOGRAPHY, 2020-2030 (USD MILLION)
• FIGURE 23 U.S. MARKET SNAPSHOT
• FIGURE 24 CANADA MARKET SNAPSHOT
• FIGURE 25 MEXICO MARKET SNAPSHOT
• FIGURE 26 GERMANY MARKET SNAPSHOT
• FIGURE 27 U.K. MARKET SNAPSHOT
• FIGURE 28 FRANCE MARKET SNAPSHOT
• FIGURE 29 SPAIN MARKET SNAPSHOT
• FIGURE 30 ITALY MARKET SNAPSHOT
• FIGURE 31 REST OF EUROPE MARKET SNAPSHOT
• FIGURE 32 CHINA MARKET SNAPSHOT
• FIGURE 33 JAPAN MARKET SNAPSHOT
• FIGURE 34 INDIA MARKET SNAPSHOT
• FIGURE 35 REST OF ASIA PACIFIC MARKET SNAPSHOT
• FIGURE 36 BRAZIL MARKET SNAPSHOT
• FIGURE 37 ARGENTINA MARKET SNAPSHOT
• FIGURE 38 REST OF LATAM MARKET SNAPSHOT
• FIGURE 39 UAE MARKET SNAPSHOT
• FIGURE 40 SAUDI ARABIA MARKET SNAPSHOT
• FIGURE 41 SOUTH AFRICA MARKET SNAPSHOT
• FIGURE 42 REST OF MIDDLE EAST AND AFRICA MARKET SNAPSHOT
• FIGURE 43 KEY DEVELOPMENT STRATEGIES
• FIGURE 44 INDITEX: COMPANY INSIGHT
• FIGURE 45 INDITEX: SEGMENT BREAKDOWN
• FIGURE 46 ZARA: SWOT ANALYSIS
• FIGURE 47 H&M GROUP: COMPANY INSIGHT
• FIGURE 48 H&M GROUP: SEGMENT BREAKDOWN
• FIGURE 49 H&M GROUP: SWOT ANALYSIS
• FIGURE 50 FAST RETAILING CO., LTD.: COMPANY INSIGHT
• FIGURE 51 FAST RETAILING CO., LTD.: SEGMENT BREAKDOWN
• FIGURE 52 FAST RETAILING CO., LTD.: SWOT ANALYSIS
• FIGURE 53 ESPRIT HOLDINGS LIMITED: COMPANY INSIGHT
• FIGURE 54 ESPRIT HOLDINGS LIMITED: SEGMENT BREAKDOWN
• FIGURE 55 PRIMARK: COMPANY INSIGHT
• FIGURE 56 NEW LOOK RETAIL HOLDINGS LIMITED: COMPANY INSIGHT
• FIGURE 57 BERSHKA: COMPANY INSIGHT
• FIGURE 58 PULL&BEAR: COMPANY INSIGHT
• FIGURE 59 THE GAP INC.: COMPANY INSIGHT
• FIGURE 60 THE GAP INC.: SEGMENT BREAKDOWN
• FIGURE 61 FOREVER 21, INC.: COMPANY INSIGHT
• FIGURE 62 MANGO: COMPANY INSIGHT
• FIGURE 63 VICTORIA'S SECRET & CO.: COMPANY INSIGHT
• FIGURE 64 NKD GROUP: COMPANY INSIGHT
• FIGURE 65 NKD GROUP: PRODUCT BENCHMARKING

Fast Fashion Market Valuation - 2026-2032

Fast fashion products are typically cheaper than slow fashion items. Thus, the affordable pricing strategies surge the growth of market size surpassing USD 134642.18 Million in 2024 to reach the valuation of USD 291357.54 Million by 2032.

The proliferation of social media has significantly impacted fast fashion consumption. Thus, the rise of social media and influencer marketing enables the market to grow at a CAGR of 10.13% from 2026 to 2032.

Fast Fashion Market: Definition/ Overview

Fast fashion is a growing trend in the global fashion industry that focuses on producing and selling clothing items that are both affordable and in line with the latest fashion trends. Unlike traditional fashion cycles that may introduce new styles seasonally, fast fashion accelerates this process by quickly bringing the newest designs to market, often within weeks. This rapid production and turnover aim to satisfy consumer demand for trendy clothing at lower prices.

The fast fashion model relies on bulk production, where large quantities of clothing are manufactured in quick succession. This enables brands to update their collections frequently and entice consumers to continuously purchase new items, rather than holding on to older, long-lasting garments. The business strategy behind fast fashion emphasizes that clothing should not be worn repeatedly, encouraging over-consumption and a constant flow of new purchases.

In addition, to slow or sustainable fashion, which emphasizes durability and environmentally friendly practices, fast fashion has a much shorter product lifecycle. The rise of e-commerce has further boosted the fast fashion industry by making trendy clothing more accessible to a global audience, allowing consumers to buy the latest styles with just a few clicks. However, this trend has also raised concerns about its environmental impact and its role in promoting disposable culture.

How do the Increasing Youth Population and Growing Fashion Consciousness Surge the Growth of the Fast Fashion Market?

Growing youth population and increased fashion consciousness. The United Nations Population Division reported that the global youth population (aged 15-24) reached 1.21 billion in 2022, representing 15.5% of the total population. This demographic has been a key driver for fast fashion. A 2021 survey by the International Textile Manufacturers Federation (ITMF) found that 68% of consumers aged 18-24 purchased fast fashion items at least once a month. The number of social media users worldwide increased from 3.6 billion in 2020 to 4.48 billion in 2024. A 2022 report by the Fashion Revolution found that 45% of millennials and Gen Z consumers said their fashion purchases were influenced by social media content.

The COVID-19 pandemic accelerated the shift towards online shopping. The United Nations Conference on Trade and Development (UNCTAD) reported that the global e-commerce share of retail sales rose from 14% in 2019 to 19% in 2022. In the fashion sector specifically, online sales of fast fashion items grew by 21% annually from 2020 to 2024, according to data from the European E-commerce Association. Fast fashion brands have continuously improved their supply chain efficiency. The World Trade Organization (WTO) reported that the average time-to-market for fast fashion items decreased from 5 weeks in 2020 to 3 weeks in 2024. This rapid turnaround allowed fast fashion retailers to increase their number of collections per year from an average of 24 in 2020 to 32 in 2024, as per a study by the Ellen MacArthur Foundation.

How the Environmental Concerns and Sustainability Awareness Hinder the Growth of the Fast Fashion Market?

Consumers are becoming increasingly aware of the environmental impact of fast fashion, leading to more conscious purchasing decisions. According to a 2021 report by the United Nations Environment Programme (UNEP), the fashion industry is responsible for 8-10% of global carbon emissions and 20% of global wastewater. A 2020 survey by McKinsey found that 67% of consumers consider the use of sustainable materials to be an important purchasing factor.

The growing popularity of second-hand clothing and rental services is impacting fast fashion sales. Thred Up's 2022 Resale Report projected that the global second-hand apparel market will grow 127% by 2026, reaching USD 218 Billion. A 2021 study by the Ellen MacArthur Foundation found that extending the average life of clothes by just nine months would reduce their carbon, water, and waste footprints by 20-30%. Increased awareness of poor working conditions in fast fashion supply chains is influencing consumer behavior. Consumers are becoming more aware of the low quality and short lifespan of fast fashion items, leading to a preference for more durable clothing. A 2020 survey by Accenture found that 67% of consumers consider longevity when purchasing clothing items.

Category-Wise Acumens

How the Wide Variety and Changing Fashion Landscape Surge the Growth of Women's Segment?

The women's segment dominates the fast fashion market, fueled by various styles, trends, and a rapidly changing fashion landscape. Women's fast fashion continues to be the largest segment, driven by consumers' desire for frequent wardrobe updates and affordable access to the latest designs. Fast fashion brands cater to a diverse range of preferences, offering everything from casual wear to office attire, and this broad appeal keeps the demand for women's clothing consistently high.

Key trends shaping the women's fast fashion segment include the rise of body-positive and inclusive fashion, where brands increasingly offer sizes and styles that cater to a wider range of body types. Additionally, the movement towards sustainable and ethical fashion has gained traction, as more consumers demand eco-friendly options in response to the environmental concerns associated with fast fashion. The influence of social media and fashion influencers further accelerates this growth, as trends spread rapidly online, encouraging impulse shopping.

The increasing number of women in the workforce is also a significant market driver, as it creates a higher demand for affordable, versatile fashion suitable for various occasions. Moreover, the fast fashion industry itself is heavily dominated by women, both as consumers and employees, making it a key demographic for growth. The growing trend of impulse shopping among women also significantly contributes to the market's expansion.

How the Increasing Internet Access and Changing Consumer Preference Foster the Growth of Online Segment?

The online segment has emerged as dominant in the fast fashion market, experiencing rapid growth due to technological advancements, increased internet access, and evolving consumer preferences. With the convenience and accessibility offered by e-commerce platforms, mobile apps, and social media channels, more consumers are shifting to online shopping for their fashion needs. This trend is especially prevalent in the fast fashion sector, where quick access to the latest trends and competitive pricing are key market drivers.

E-commerce websites and dedicated mobile apps allow consumers to browse vast collections of fashion items, often with personalized recommendations based on their preferences. The integration of AI-powered algorithms and data analytics has further enhanced the online shopping experience, providing curated suggestions and targeted promotions. Social media platforms like Instagram, TikTok, and Facebook have also played a critical role in driving this shift, as influencers and brands leverage these platforms to showcase new collections and engage with customers directly.

The rise of online shopping is further facilitated by the growing number of digital buyers, driven by increased access to smartphones and high-speed internet. Social media shopping, in particular, has become a significant driver of growth, with users making purchases directly through platforms. This seamless integration of fashion discovery, engagement, and purchasing has reshaped the fast fashion landscape, positioning the online segment as a key player in the industry's future growth.

Country/Region-wise Acumens

How Rapid Urbanization and Changing Consumer Preferences Accelerate the Growth of Fast Fashion Market in Asia Pacific?

Asia Pacific substantially dominates the fast fashion market owing to the increasing disposable income and expanding middle class in Asia Pacific countries are driving demand for affordable fashion. According to the World Bank, China's GNI per capita increased from $10,390 in 2020 to $11,890 in 2021, indicating growing purchasing power. A 2022 report by McKinsey & Company projected that 1.2 billion people in Asia will join the global middle class by 2032, with the majority coming from China and India. Urbanization is leading to increased exposure to global fashion trends and changing consumer behavior.

The United Nations reported that the urban population in Asia Pacific reached 2.3 billion in 2019 and is projected to grow to 3.5 billion by 2050. A 2021 study by Euromonitor International found that 58% of urban consumers in Asia Pacific consider themselves "fashion-forward," compared to 40% globally. The expansion of e-commerce platforms and increasing internet penetration are facilitating easier access to fast fashion products. A 2022 report by Google, Temasek, and Bain & Company revealed that Southeast Asia's internet economy is expected to reach $1 trillion by 2032, with e-commerce as a key driver.

How the Social Media Influence and Digital Marketing Escalate the Growth of the Fast Fashion Market in North America?

North America is anticipated to witness the fastest growth in the fast fashion market during the forecast period. The pervasive use of social media platforms and influencer marketing in North America drives fast fashion consumption by constantly exposing consumers to new trends. According to a 2022 report by Statista, 82% of the U.S. population had a social networking profile, with Instagram and TikTok being particularly popular among fashion-conscious youth. A 2021 study by the National Retail Federation found that 97% of Gen Z consumers use social media as their top source of shopping inspiration.

North American consumers, particularly younger demographics, prioritize having a variety of trendy clothing options at accessible price points. The U.S. Bureau of Labor Statistics reported that in 2021, the average annual expenditure on apparel and services for consumers under 25 was $1,497, with a significant portion going toward fast fashion purchases. A 2022 survey by First Insight revealed that 62% of Gen Z shoppers prefer to buy from sustainable brands, yet 67% of the same group admit to purchasing fast fashion items due to affordability.

The well-developed e-commerce ecosystem in North America, coupled with efficient logistics networks, facilitates quick and convenient fast fashion purchases. The U.S. Census Bureau reported that e-commerce sales in the United States reached USD 870.8 Billion in 2021, a 14.2% increase from 2020, with clothing and accessories being one of the top categories. According to a 2024 report by Shopify, 53% of North American consumers expect delivery within 3-5 days, encouraging fast fashion retailers to maintain quick turnaround times.

Competitive Landscape

The Fast Fashion Market is highly competitive, characterized by rapid product turnover, aggressive pricing strategies, and a relentless focus on staying ahead of the latest trends.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the fast fashion market include:

• Zara (Inditex)
• H&M Group
• Fast Retailing (Uniqlo)
• Gap, Forever 21
• L Brands
• Mango
• Esprit
• Primark
• New Look

Latest Developments:

• In April 2021, Mango announced the launch of its first homeware line to suit its clients' lifestyles, dressing both the home and the wardrobe. The Mediterranean lifestyle and culture serve as the primary inspiration for this project, as well as the firm's DNA.
• In March 2021, the Autumn/Winter '20 season, Mango announced the launch of Active, a new range of clothes suited for various sports. The collection was a big success because it precisely matched to the growing demand for more comfortable clothing for at-home and sporting activities.

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 MARKET DEFINITION
• 1.2 MARKET SEGMENTATION
• 1.3 RESEARCH TIMELINES
• 1.4 ASSUMPTIONS
• 1.5 LIMITATIONS

2 RESEARCH METHODOLOGY

• 2.1 DATA MINING
• 2.2 SECONDARY RESEARCH
• 2.3 PRIMARY RESEARCH
• 2.4 SUBJECT MATTER EXPERT ADVICE
• 2.5 QUALITY CHECK
• 2.6 FINAL REVIEW
• 2.7 DATA TRIANGULATION
• 2.8 BOTTOM-UP APPROACH
• 2.9 TOP-DOWN APPROACH
• 2.10 RESEARCH FLOW
• 2.11 DATA SOURCES

3 EXECUTIVE SUMMARY

• 3.1 GLOBAL FAST FASHION MARKET OVERVIEW
• 3.2 GLOBAL FAST FASHION ECOLOGY MAPPING
• 3.3 GLOBAL FAST FASHION ABSOLUTE MARKET OPPORTUNITY
• 3.4 GLOBAL FAST FASHION MARKET ATTRACTIVENESS
• 3.5 GLOBAL FAST FASHION MARKET GEOGRAPHICAL ANALYSIS (CAGR %)
• 3.6 GLOBAL FAST FASHION MARKET, BY TYPE (USD MILLION)
• 3.7 GLOBAL FAST FASHION MARKET, BY APPLICATION (USD MILLION)
• 3.8 GLOBAL FAST FASHION MARKET, BY DISTRIBUTION CHANNEL (USD MILLION)
• 3.9 FUTURE MARKET OPPORTUNITIES
• 3.10 PRODUCT LIFELINE
• 3.11 GLOBAL MARKET SPLIT

4 MARKET OUTLOOK

• 4.1 GLOBAL FAST FASHION MARKET EVOLUTION
• 4.2 GLOBAL FAST FASHION MARKET OUTLOOK
• 4.3 MARKET DRIVERS
  • 4.3.1 RISING CONSUMER SPENDING BY THE YOUNG POPULATION
  • 4.3.2 INCREASE IN THE INVESTMENT FOR THE DEVELOPMENT OF NEW FIBERS
• 4.4 MARKET RESTRAINTS
  • 4.4.1 HIGH ENVIRONMENTAL IMPACT
• 4.5 MARKET OPPORTUNITIES
  • 4.5.1 GROWING CHANGES IN SHOPPING HABITS
  • 4.5.2 INCREASING IN TECHNOLOGY IN FAST FASHION INDUSTRIES
• 4.6 IMPACT OF COVID19 ON THE MARKET
• 4.7 VALUE CHAIN ANALYSIS
  • 4.7.1 PROMINENT COMPANIES
  • 4.7.2 SMALL & MEDIUM ENTERPRISES
• 4.8 PORTER'S FIVE FORCES ANALYSIS
  • 4.8.1 THREAT OF NEW ENTRANTS
  • 4.8.2 THREAT OF SUBSTITUTES
  • 4.8.3 BARGAINING POWER OF SUPPLIERS
  • 4.8.4 COMPETITIVE RIVALRY
  • 4.8.5 BARGAINING POWER OF BUYERS
• 4.9 MACROECONOMIC ANALYSIS

5 MARKET, BY TYPE

• 5.1 OVERVIEW
• 5.1 ADULTS WEAR
• 5.2 TEENS WEAR
• 5.3 KIDS WEAR

6 MARKET, BY APPLICATION

• 6.1 OVERVIEW
• 6.2 WOMEN
• 6.3 MEN
• 6.4 CHILDREN

7 MARKET, BY DISTRIBUTION CHANNEL

• 7.1 OVERVIEW

8 MARKET, BY GEOGRAPHY

• 8.1 OVERVIEW
• 8.2 NORTH AMERICA
  • 8.2.1 NORTH AMERICA MARKET SNAPSHOT
  • 8.2.2 U.S.
  • 8.2.3 CANADA
  • 8.2.4 MEXICO
• 8.3 EUROPE
  • 8.3.1 EUROPE MARKET SNAPSHOT
  • 8.3.2 GERMANY
  • 8.3.3 U.K.
  • 8.3.4 FRANCE
  • 8.3.5 SPAIN
  • 8.3.6 ITALY
  • 8.3.7 REST OF EUROPE
• 8.4 ASIA PACIFIC
  • 8.4.1 ASIA PACIFIC MARKET SNAPSHOT
  • 8.4.2 CHINA
  • 8.4.3 JAPAN
  • 8.4.4 INDIA
  • 8.4.5 REST OF ASIA PACIFIC
• 8.5 LATIN AMERICA
  • 8.5.1 LATIN AMERICA MARKET SNAPSHOT
  • 8.5.2 BRAZIL
  • 8.5.3 ARGENTINA
  • 8.5.4 REST OF LATAM
• 8.6 MIDDLE EAST AND AFRICA
  • 8.6.1 MIDDLE EAST AND AFRICA MARKET SNAPSHOT
  • 8.6.2 UAE
  • 8.6.3 SAUDI ARABIA
  • 8.6.4 SOUTH AFRICA
  • 8.6.5 REST OF MIDDLE EAST AND AFRICA

9 COMPETITIVE LANDSCAPE

• 9.1 OVERVIEW
• 9.2 KEY DEVELOPMENT STRATEGIES
• 9.3 COMPANY MARKET RANKING ANALYSIS
• 9.4 COMPANY REGIONAL FOOTPRINT
• 9.5 COMPANY INDUSTRY FOOTPRINT

10 COMPANY PROFILES

• 10.1 Zara (Inditex)
  • 10.1.1 COMPANY OVERVIEW
  • 10.1.2 COMPANY INSIGHTS
  • 10.1.1 SEGMENT BREAKDOWN
  • 10.1.2 PRODUCT BENCHMARKING
  • 10.1.3 KEY DEVELOPMENTS
  • 10.1.4 WINNING IMPERATIVES
  • 10.1.5 CURRENT FOCUS & STRATEGIES
  • 10.1.6 THREAT FROM COMPETITION
  • 10.1.7 SWOT ANALYSIS
• 10.2 H&M GROUP
  • 10.2.1 COMPANY OVERVIEW
  • 10.2.2 COMPANY INSIGHTS
  • 10.2.3 SEGMENT BREAKDOWN
  • 10.2.4 PRODUCT BENCHMARKING
  • 10.2.5 KEY DEVELOPMENTS
  • 10.2.6 WINNING IMPERATIVES
  • 10.2.7 CURRENT FOCUS & STRATEGIES
  • 10.2.8 THREAT FROM COMPETITION
  • 10.2.9 SWOT ANALYSIS
• 10.3 Fast Retailing (Uniqlo)
  • 10.3.1 COMPANY OVERVIEW
  • 10.3.2 COMPANY INSIGHTS
  • 10.3.3 SEGMENT BREAKDOWN
  • 10.3.4 KEY DEVELOPMENTS
  • 10.3.5 WINNING IMPERATIVES
  • 10.3.6 CURRENT FOCUS & STRATEGIES
  • 10.3.7 THREAT FROM COMPETITION
  • 10.3.8 SWOT ANALYSIS
• 10.4 FOREVER 21, INC.
  • 10.4.1 COMPANY OVERVIEW
  • 10.4.2 COMPANY INSIGHTS
  • 10.4.3 PRODUCT BENCHMARKING
  • 10.4.4 KEY DEVELOPMENTS
• 10.5 Gap
  • 10.5.1 COMPANY OVERVIEW
  • 10.5.2 COMPANY INSIGHTS
  • 10.5.3 PRODUCT BENCHMARKING
  • 10.5.4 KEY DEVELOPMENTS
• 10.6 L Brands
  • 10.6.1 COMPANY OVERVIEW
  • 10.6.2 COMPANY INSIGHTS
  • 10.6.3 PRODUCT BENCHMARKING
  • 10.6.4 KEY DEVELOPMENTS
• 10.7 MANGO
  • 10.7.1 COMPANY OVERVIEW
  • 10.7.2 COMPANY INSIGHTS
  • 10.7.3 PRODUCT BENCHMARKING
  • 10.7.4 KEY DEVELOPMENTS
• 10.8 Esprit
  • 10.8.1 COMPANY OVERVIEW
  • 10.8.2 COMPANY INSIGHTS
  • 10.8.3 SEGMENT BREAKDOWN
  • 10.8.4 PRODUCT BENCHMARKING
• 10.9 PRIMARK
  • 10.9.1 COMPANY OVERVIEW
  • 10.9.2 COMPANY INSIGHTS
  • 10.9.3 PRODUCT BENCHMARKING
  • 10.9.4 KEY DEVELOPMENTS
• 10.10 New Look
  • 10.10.1 COMPANY OVERVIEW
  • 10.10.2 COMPANY INSIGHTS
  • 10.10.3 PRODUCT BENCHMARKING
  • 10.10.4 KEY DEVELOPMENTS