小売eコマースの世界市場規模：製品タイプ別、地域別、予測

小売eコマースの市場規模と予測

小売eコマースの市場規模は、2024年には5兆8,000億米ドルと評価され、2026～2032年までのCAGRは10.6%で成長し、2032年には16兆4,000億米ドルに達すると予測されています。

小売eコマースとは、デジタルプラットフォームを通じて消費者に商品やサービスを直接販売するオンライン販売のことです。このビジネスモデルにより、顧客は自宅にいながらにして、コンピューターやスマートフォンなど様々な機器を使って商品を閲覧、選択、購入することができます。小売eコマースは、アパレル、電子機器、食料品など幅広いカテゴリーを網羅し、決済ゲートウェイ、ショッピングカート、配送サービスを通じてシームレスな取引を促進しています。

小売eコマースは、消費者体験と事業運営の両方を大幅に向上させる様々な用途に対応しています。最も顕著な用途のひとつは、アパレル・衣料品分野です。オンラインファッション小売業者は、膨大な数のブランドやスタイルを提供しており、顧客は簡単に商品を比較したり、便利な返品ポリシーを利用したりすることができます。パーソナルケアや美容製品の分野では、eコマースプラットフォームが消費者に多様なセレクションへのアクセスを提供し、多くの場合、意思決定に役立つレビューや評価が添えられています。

小売eコマース市場は、今後数年間で力強い成長を遂げると予測されています。この成長を促進する要因としては、インターネットの普及、スマートフォンの普及、オンラインショッピングを好む消費者行動の変化などが挙げられます。さらに、人工知能や拡張知能などの技術の進歩により、パーソナライズされたショッピング体験が強化され、よりインタラクティブで魅力的なものになると予想されます。

小売eコマースの市場力学

世界の小売eコマース市場を形成している主な市場力学は以下の通り：

主な市場促進要因

技術の進歩：人工知能（AI）、機械学習（ML）、自動化を含むデジタル技術の絶え間ない進化は、小売eコマース市場の主要促進要因です。これらの技術は、業務効率を高め、物流を合理化し、推奨商品のパーソナライズや在庫管理の自動化によって顧客体験を向上させます。モノのインターネット（IoT）機器の採用により、在庫や出荷のリアルタイム追跡が可能になり、タイムリーな配送と顧客満足度の向上が実現します。

消費者の嗜好の変化：オンラインショッピングへの消費者の嗜好の変化は、小売eコマースの状況に大きな影響を与えています。顧客は現在、自宅から幅広い商品にアクセスでき、柔軟な支払いオプションが利用できる便利なショッピングを好むようになっています。スマートフォンやモバイルアプリの普及がこの傾向に拍車をかけ、消費者はいつでもどこでも買い物ができるようになりました。

ソーシャルメディアとインフルエンサーマーケティングの成長：ソーシャルメディアプラットフォームは、小売eコマースにとって重要なチャネルとなっています。企業は、ターゲット広告、製品プロモーション、直接販売にこれらのプラットフォームを活用しています。インフルエンサーマーケティングは、消費者がソーシャルメディア上のインフルエンサーからの推薦を信頼する可能性が高く、ブランド認知度と売上の増加につながるため、人気を博しています。

主な課題

激しい競合：eコマースの競合情勢は非常に激しく、多数のプレーヤーが市場シェアを争っています。この競争によって価格は下がり、小売企業はマーケティングや顧客獲得戦略に多額の投資を余儀なくされます。新規参入企業や既存ブランドは、消費者を惹きつけるために絶え間なく技術革新を行っており、小規模な小売企業が足場を固めるのは困難です。

サイバーセキュリティの脅威：オンライン取引の増加に伴い、サイバー攻撃のリスクも高まっています。小売企業は、機密性の高い顧客データを侵害や詐欺から守るという課題に直面しています。強固なサイバーセキュリティ対策を確保することは、顧客の信頼を維持し、データ保護規制を遵守する上で極めて重要です。

物流とサプライチェーンの問題：迅速かつ確実な配送に対する需要の高まりは、小売企業に物流の課題をもたらしています。特にグローバル化した環境において、複雑なサプライチェーンを管理するには、効果的な在庫管理、効率的な出荷プロセス、ラストマイル配送への対応能力が必要となります。自然災害や地政学的問題などによる混乱は、サプライチェーンに影響を与え、配送を遅らせる可能性があります。

主な動向

モバイルコマースの台頭：スマートフォンの普及は、小売eコマース体験を大きく変えました。消費者はモバイルアプリや最適化されたウェブサイトを通じて買い物をすることが増え、モバイルコマース（Mコマース）の台頭につながっています。小売企業は、この成長セグメントを取り込むため、シームレスな決済オプションを提供し、ユーザー体験を向上させるモバイルフレンドリーなデザインに注力しています。

パーソナライゼーションと顧客体験：小売企業は、パーソナライズされたショッピング体験を実現するために、データ分析とAIを活用しています。顧客の行動や嗜好を分析することで、eコマースプラットフォームは個人の嗜好に合わせた商品を推奨することができます。この動向は売上を押し上げるだけでなく、消費者が自分のニーズを理解してくれるブランドに再び足を運ぶ可能性が高まるため、顧客ロイヤルティも向上します。

ソーシャルコマース：ソーシャルメディアとeコマースの統合は、インスタグラムやフェイスブックのようなプラットフォームで、ユーザーがサイトを通じて直接買い物ができるようになり、人気を集めています。インフルエンサーマーケティングやショッパブル投稿は、消費者がオンラインで最も多くの時間を過ごす場所で効果的にリーチし、売上やエンゲージメントを高めるための一般的な戦略になりつつあります。

目次

第1章 イントロダクション

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 市場概要

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 小売eコマース市場：製品別

• 概要
• 食料品
• アパレル・アクセサリー
• フットウェア
• パーソナルケア・美容ケア
• 家具・インテリア
• 電化製品
• その他

第6章 小売eコマース市場：タイプ別

• 概要
• ピュアマーケットプレース
• ハイブリッドマーケットプレース
• ブランド
• 小売チェーン

第7章 小売eコマース市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋地域
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第8章 競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第9章 企業プロファイル

• The Kroger Co
• Walmart Inc
• Alibaba Group Holding Ltd
• Amazon,com Inc
• Coupang Corp
• Ebates Inc
• dba Rakuten

第10章 付録

• 関連調査

Retail E Commerce Market Size And Forecast

Retail E Commerce Market size was valued at USD 5.8 Trillion in 2024 and is projected to reach USD 16.4 Trillion by 2032, growing at a CAGR of 10.6% from 2026 to 2032.

Retail e-commerce refers to the online selling of goods and services directly to consumers through digital platforms. This business model allows customers to browse, select, and purchase products from the comfort of their homes using various devices including computers and smartphones. Retail e-commerce encompasses a wide range of categories including apparel, electronics, groceries, and more, facilitating seamless transactions through payment gateways, shopping carts, and delivery services.

Retail e-commerce serves various applications that significantly enhance both consumer experiences and business operations. One of the most prominent applications is in the apparel and clothing sector where online fashion retailers offer a vast array of brands and styles allowing customers to easily compare products and take advantage of convenient return policies. In the realm of personal care and beauty products, e-commerce platforms provide consumers with access to diverse selections, often accompanied by reviews and ratings that aid in decision-making.

The Retail E Commerce Market is projected to experience robust growth in the coming years. Factors driving this growth include the increasing penetration of the internet, the proliferation of smartphones, and changing consumer behaviors favoring online shopping. Furthermore, advancements in technologies such as artificial intelligence and augmented reality are expected to enhance personalized shopping experiences making them more interactive and engaging.

Global Retail E Commerce Market Dynamics

The key market dynamics that are shaping the global Retail E Commerce Market include:

Key Market Drivers:

Technological Advancements: The continuous evolution of digital technologies including artificial intelligence (AI), machine learning (ML), and automation is a primary driver of the Retail E Commerce Market. These technologies enhance operational efficiencies, streamline logistics, and improve customer experience by personalizing recommendations and automating inventory management. The adoption of Internet of Things (IoT) devices enables real-time tracking of inventory and shipments ensuring timely deliveries and enhancing customer satisfaction.

Changing Consumer Preferences: The shift in consumer preferences towards online shopping is significantly impacting the retail e-commerce landscape. Customers now prefer the convenience of shopping from their homes accessing a wider range of products, and benefiting from flexible payment options. The increasing use of smartphones and mobile applications has further fueled this trend allowing consumers to shop anytime and anywhere.

Growth of social media and Influencer Marketing: Social media platforms have become critical channels for retail e-commerce. Businesses leverage these platforms for targeted advertising, product promotion, and direct sales. Influencer marketing has gained traction as consumers are more likely to trust recommendations from social media influencers leading to increased brand awareness and sales.

Key Challenges:

Intense Competition: The retail e-commerce landscape is highly competitive with numerous players vying for market share. This competition drives down prices and forces retailers to invest heavily in marketing and customer acquisition strategies. New entrants and established brands continuously innovate to attract consumers making it difficult for smaller retailers to establish a foothold.

Cybersecurity Threats: With the increase in online transactions, the risk of cyberattacks has also escalated. Retailers face the challenge of protecting sensitive customer data from breaches and fraud. Ensuring robust cybersecurity measures is critical to maintaining customer trust and compliance with data protection regulations.

Logistics and Supply Chain Issues: The growing demand for fast and reliable delivery presents logistical challenges for retailers. Managing complex supply chains, particularly in a globalized environment requires effective inventory management, efficient shipping processes, and the ability to handle last-mile delivery. Disruptions, such as those caused by natural disasters or geopolitical issues can impact the supply chain and delay deliveries.

Key Trends:

Rise of Mobile Commerce: The increasing use of smartphones has significantly transformed the retail e-commerce experience. Consumers are increasingly shopping via mobile apps and optimized websites leading to the rise of mobile commerce (m-commerce). Retailers are focusing on mobile-friendly designs offering seamless payment options, and enhancing user experiences to capture this growing segment.

Personalization and Customer Experience: Retailers are leveraging data analytics and AI to create personalized shopping experiences. By analyzing customer behavior and preferences, e-commerce platforms can recommend products tailored to individual tastes. This trend not only boosts sales but also enhances customer loyalty as consumers are more likely to return to brands that understand their needs.

Social Commerce: The integration of social media and e-commerce is gaining traction with platforms like Instagram and Facebook allowing users to shop directly through their feeds. Influencer marketing and shoppable posts are becoming common strategies for brands to reach consumers where they spend most of their time online driving sales and engagement.

Global Retail E Commerce Market Regional Analysis

Here is a more detailed regional analysis of the global Retail E Commerce Market Industry Market:

Asia Pacific:

The Asia Pacific region, particularly countries like China, India, and Japan, is witnessing exponential growth in e-commerce sales. Factors such as increasing internet penetration, a growing middle class, and smartphone adoption are driving this trend. China, as the world's largest e-commerce market, showcases remarkable growth rates, with platforms like Alibaba and JD.com leading the charge.

The region is home to a diverse and tech-savvy consumer base which is increasingly turning to online shopping for convenience and variety. Urbanization and changing lifestyles have fuelled demand for a wide range of products from electronics to fashion. Additionally, the rise of social commerce, where social media platforms facilitate online shopping is reshaping consumer behaviors and expanding market reach.

The Asia Pacific region is at the forefront of adopting innovative payment solutions such as mobile wallets and buy-now-pay-later options. These technologies enhance the online shopping experience by offering convenience and flexibility which are crucial for attracting and retaining customers. Countries like China are leading the way with platforms like Alipay and WeChat Pay making online transactions seamless and accessible.

North America:

North America benefits from advanced technological infrastructure which plays a critical role in enhancing the e-commerce landscape. With high-speed internet access and widespread smartphone usage, consumers enjoy seamless online shopping experiences. Retailers are increasingly leveraging technologies such as artificial intelligence and machine learning to personalize shopping experiences, optimize inventory management, and improve customer service.

The COVID-19 pandemic significantly accelerated the shift in consumer behavior towards online shopping. More consumers are now accustomed to the convenience of e-commerce, leading to sustained growth even post-pandemic. The rise of omnichannel retailing where businesses integrate online and offline shopping experiences has further fueled this trend. Consumers expect fast and reliable delivery options which has prompted retailers to enhance their logistics and distribution strategies.

The North American consumer base increasingly values convenience prompting a surge in demand for quick and hassle-free shopping solutions. Services like same-day delivery and subscription models are gaining popularity as consumers seek to save time and effort in their shopping endeavors. Retailers are responding by investing in last-mile delivery solutions and improving their supply chain efficiency to meet these evolving consumer expectations.

Global Retail E Commerce Market: Segmentation Analysis

The Retail E Commerce Market is segmented based on Product, Type, and Geography.

Retail E Commerce Market, By Product

• Groceries
• Apparel and Accessories
• Footwear
• Personal and Beauty Care
• Furniture and Household Decor
• Electronic Goods
• Others

Based on Product, the Global Retail E Commerce Market is categorized into Groceries, Apparel and Accessories, Footwear, Personal and Beauty Care, Furniture and Household Decor, Electronic Goods, and Others. The Apparels and Accessories segment holds a significant share due to the rising demand for online fashion shopping driven by convenience and diverse choices. The Grocery segment has gained momentum, especially post-pandemic as consumers increasingly prefer online grocery shopping for its convenience. The Electronic Goods segment is also rapidly expanding fueled by the growing demand for tech products and the convenience of online comparisons. Each product category addresses specific consumer needs demonstrating the diverse landscape of the Retail E Commerce Market.

Retail E Commerce Market, By Type

• Pure Marketplace
• Hybrid Marketplace
• Brand
• Retail Chain

Based on Type, the Global Retail E Commerce Market is segmented into Pure Marketplace, Hybrid Marketplace, Brand, and Retail Chain. The Hybrid Marketplace is expected to dominate the market due to its combination of first-party and third-party products, providing consumers with a wide selection and competitive pricing. Major players like Amazon and Walmart exemplify this model, enhancing customer satisfaction through reliability and service diversity.

Retail E Commerce Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

Based on Geography, the Global Retail E Commerce Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. The Asia Pacific region dominates the market due to rapid urbanization, high internet penetration, and a growing middle-class population that increasingly relies on online shopping. North America and Europe also represent significant markets, driven by technological advancements and a shift toward e-commerce and omnichannel retailing while emerging regions in Latin America and the Middle East & Africa show promising growth potential.

Key Players

• The "Retail E Commerce Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are The Kroger Co, Walmart Inc, Alibaba Group Holding Ltd, Coupang Corp, Ebates Inc, dba Rakuten, Amazon, com Inc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Retail E Commerce Market Key Developments

• In September 2024, The Kroger Co. announced the expansion of its online grocery delivery services, enhancing its fulfillment capabilities with new distribution centers equipped with advanced robotics and automation. This strategic move aims to meet the growing demand for online grocery shopping and improve delivery speed and accuracy, positioning Kroger as a leader in the retail grocery e-commerce sector.
• In November 2024, Walmart Inc. introduced an innovative customer engagement platform that leverages artificial intelligence to personalize shopping experiences. This platform analyzes customer data and shopping habits to recommend products and create tailored marketing campaigns, ultimately driving sales and improving customer satisfaction across its online and in-store operations.
• In January 2024, Alibaba Group Holding Ltd launched a new initiative called "Smart Retail," integrating online and offline shopping experiences. This initiative combines augmented reality and mobile payments, allowing consumers to interact with products through their smartphones while shopping in physical stores. The goal is to create a seamless shopping journey that enhances customer engagement and boosts sales.
• In February 2024, Coupang Corp unveiled its advanced logistics network, which includes automated warehouses and smart delivery solutions. This new system aims to reduce delivery times significantly, enhancing customer satisfaction and further solidifying Coupang's position as a leader in the South Korean e-commerce market.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL RETAIL E COMMERCE MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL RETAIL E COMMERCE MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL RETAIL E COMMERCE MARKET, BY PRODUCT

• 5.1 Overview
• 5.2 Groceries
• 5.3 Apparels and Accessories
• 5.4 Footwear
• 5.5 Personal and Beauty Care
• 5.6 Furniture and Household Decor
• 5.7 Electronic Goods
• 5.8 Others

6 GLOBAL RETAIL E COMMERCE MARKET, BY TYPE

• 6.1 Overview
• 6.2 Pure Marketplace
• 6.3 Hybrid Marketplace
• 6.4 Brand
• 6.5 Retail Chain

7 GLOBAL RETAIL E COMMERCE MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East & Africa

8 GLOBAL RETAIL E COMMERCE MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 The Kroger Co
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 Walmart Inc
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Alibaba Group Holding Ltd
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 Amazon,com Inc
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Coupang Corp
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Ebates Inc
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 dba Rakuten
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments

10 Appendix

• 10.1 Related Research