ボトル入り飲料水の世界市場規模：製品別、包装タイプ別、流通チャネル別、地域範囲別、予測

ボトル入り飲料水の市場規模と予測

ボトル入り飲料水の市場規模は、2024年に3,171億8,000万米ドルと評価され、2026年から2032年にかけてCAGR 5.90%で成長し、2032年には4,812億1,000万米ドルに達すると予測されています。

• ボトル入り飲料水とは、濾過、ミネラル処理、または湧水由来の飲料水を包装し、プラスチックまたはガラス瓶に密封して使用するものです。静水、スパークリング、フレーバーウォーターなど、いくつかの種類があります。
• ボトル入り飲料水は、一般的に家庭やオフィス、旅行先で飲用されます。また、携帯性と利便性から、緊急時、野外活動、スポーツ、旅行などにも重宝されています。
• ボトル入り飲料水業界は、健康志向の高まり、安全な飲料水への需要、生分解性パッケージングなどの環境面での先進性により、大幅な増加が見込まれています。プレミアム・ウォーター製品、栄養素を追加した機能性ウォーター、プラスチック廃棄物の削減を目指した環境保護への取り組みなどが動向となっています。

世界のボトル入り飲料水市場力学

世界のボトル入り飲料水市場を形成している主な市場力学は以下の通りである：

主な市場促進要因

• 健康とウェルネス意識の高まり：世界の健康運動は、ボトル入り飲料水市場を大きく前進させています。世界保健機関（WHO）の2023年調査によると、世界の健康志向の消費者は、砂糖入り飲料に代わる健康的な選択肢としてボトル入り飲料水を選ぶようになっています。米国疾病予防管理センター（CDC）によると、先進工業国では成人の63%が砂糖の摂取量を積極的に減らしているが、ボトル入り飲料水の使用量は2020年から2023年の間に34%増加すると予想されています。ユーロモニター・インターナショナルの2024年世界飲料嗜好調査によると、消費者の72%が飲料を選ぶ際に水分補給と栄養成分を重視するようになっています。
• 水質と安全性への懸念：ボトル入り飲料水ビジネスは、水質と安全性への懸念の低下により、大幅な拡大を経験しています。米国環境計画の2024年水質報告書によると、22億人以上が安全な飲料水を利用できていないです。世界保健機関（WHO）によると、貧しい国々における水系感染症の80％は水質の悪化が原因だといいます。米国では、環境保護庁（EPA）が、2023年には市営水道の45％が安全基準を満たせなくなり、人々は他の水源を探さざるを得なくなると予測しています。
• 都市化とライフスタイルの変化：急速な都市化とダイナミックなライフスタイルの変化が、ボトル入り飲料水ビジネスを前進させています。国連経済社会局によると、2030年までに世界人口の68%が都市部に居住するようになるため、簡易な水分補給ソリューションの開発が必要になります。マッキンゼー・アンド・カンパニーが2024年に実施した包括的な市場調査によると、都市部の専門家は農村部よりもボトル入り飲料水を40%多く使用しており、外出先での消費量は過去3年間で27%増加しています。
• 環境の持続可能性と革新的パッケージング：持続可能なパッケージング・イノベーションが、主要な市場促進要因として浮上しています。エレン・マッカーサー財団の2024年循環型経済報告書によると、消費者の62％が環境に配慮したパッケージを使用するボトル入り飲料水ブランドを選んでいます。世界の包装動向報告書によると、リサイクルや生分解性の包装資材に投資したボトルウォーター企業は、市場シェアを35％増加させました。大手ボトルウォーター企業は、持続可能なパッケージング・イニシアチブが消費者のエンゲージメントとブランド・ロイヤルティを22％増加させたと主張しています。

主な課題

• 環境への懸念：使い捨てペットボトルの普及は、環境汚染と環境悪化に拍車をかけています。プラスチック廃棄物が海や埋立地に与える影響に対する懸念の高まりは、法規制の要求と持続可能な代替品への欲求をもたらしました。
• 激しい競合と市場の飽和：ボトル入り飲料水市場は、世界企業や地場企業が多数存在し、非常に競争が激しいです。価格競争とブランド差別化の課題が、企業が収益性と市場シェアを維持することを困難にしています。
• 規制と品質の遵守：企業は、水の調達、精製技術、ラベル表示に関する厳しい法律に従わなければならないです。厳格な品質・安全基準を満たすには、特に政策が変化する地域では、コストと時間がかかります。
• サプライチェーンと資源の制約：気候変動と資源の制約により、清潔で持続可能な水源へのアクセスがより困難になっています。企業は、資源の枯渇や反発を避けるため、需要の拡大と適切な水管理のバランスを取る必要があります。

主要動向：

• プレミアムで機能的な水への需要の高まり：消費者は、健康への関心やライフスタイルの嗜好の高まりに伴い、ミネラル豊富なボトル入り飲料水、アルカリ飲料水、ビタミンや電解質、抗酸化物質を含む機能性飲料水など、プレミアム飲料水を選ぶ傾向が強まっています。
• 持続可能で環境に優しいパッケージング：企業は、環境への懸念に対応し、持続可能性の目標を達成するため、生分解性、リサイクル、再利用可能なボトルなど、環境に優しい代替パッケージングに目を向けています。
• フレーバーウォーターとスパークリングウォーターの成長：フレーバーウォーターやスパークリングウォーターは、砂糖入り飲料に代わる健康的な飲料として人気が高まっています。自然な風味の革新と炭酸は、味と水分補給を求める幅広い消費者にアピールしています。
• 精製とボトリングにおける技術の進歩：逆浸透膜やUVろ過などの高度な浄化技術により、高品質の水が確保されます。さらに、スマートなボトリング技術は生産性を高め、製造コストを下げるため、市場の成長を後押しします。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主な調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 ボトル入り飲料水市場：製品別

• 湧水
• 精製水
• ミネラルウォーター
• スパークリングウォーター

第5章 ボトル入り飲料水市場：包装タイプ別

• ペットボトル
• 缶

第6章 ボトルウォーター市場：流通チャネル別

• オントレード
• オフトレード

第7章 地域分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID19が市場に与える影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• Adidas AG
• Nestle
• PepsiCo
• Primo Water Corporation
• Gerolsteiner Brunnen GmbH & Co. KG
• VOSS WATER
• Keurig Dr Pepper Inc.

第11章 市場の展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 出典と参考文献

Bottled Water Market Size And Forecast

Bottled Water Market size was valued at USD 317.18 Billion in 2024 and is projected to reach USD 481.21 Billion by 2032, growing at a CAGR of 5.90% from 2026 to 2032.

• Bottled water is packaged drinking water that has been filtered, mineralized, or derived from a spring and is sealed in plastic or glass bottles for use. It is offered in several varieties, including still, sparkling, and flavored water.
• Bottled water is commonly used for drinking in homes, offices, and while traveling. It is also useful for emergencies, outdoor activities, sports, and travel due to its portability and convenience.
• The bottled water industry is expected to increase significantly due to rising health consciousness, demand for safe drinking water, and environmental advances such as biodegradable packaging. Premium water products, functional water with additional nutrients, and environmental initiatives aimed at reducing plastic waste are all becoming trends.

Global Bottled Water Market Dynamics

The key market dynamics that are shaping the global bottled water market include:

Key Market Drivers:

• Growing Health and Wellness Awareness: The worldwide health and wellness movement is considerably propelling the bottled water market forward. According to the World Health Organization's 2023 study, worldwide health-conscious consumers are increasingly turning to bottled water as a healthier alternative to sugary drinks. According to the Centers for Disease Control and Prevention (CDC), 63% of adults in industrialized countries are actively lowering sugar intake, but bottled water use is expected to increase by 34% between 2020 and 2023. Euromonitor International's 2024 global beverage preference survey indicated that 72% of consumers now emphasize hydration and nutritional content when choosing a beverage.
• Water Quality and Safety Concerns: The bottled water business is experiencing substantial expansion due to declining water quality and safety concerns. The United Nations Environment Programme's 2024 water quality report stated that over 2.2 billion people do not have access to safe drinking water. According to the World Health Organization, poor water quality accounts for 80% of waterborne infections in poorer nations. In the United States, the Environmental Protection Agency (EPA) predicted that 45% of municipal water systems would fail to achieve full safety standards in 2023, forcing people to seek other water sources.
• Urbanization and Altering Lifestyle Patterns: Rapid urbanization and dynamic lifestyle changes are driving the bottled water business forward. According to the United Nations Department of Economic and Social Affairs, 68% of the world's population will reside in cities by 2030, necessitating the development of simple hydration solutions. A comprehensive market research study conducted by McKinsey & Company in 2024 indicated that urban professionals use 40% more bottled water than rural communities, with on-the-go consumption increasing by 27% over the last three years.
• Environmental Sustainability and Innovative Packaging: Sustainable packaging innovations are emerging as a key market driver. According to the Ellen MacArthur Foundation's 2024 circular economy report, 62% of consumers choose bottled water brands that use environmentally friendly packaging. According to the Global Packaging Trends Report, bottled water firms that invested in recycled and biodegradable packaging materials increased their market share by 35%. Major bottled water firms claimed that sustainable packaging initiatives led to a 22% increase in consumer engagement and brand loyalty.

Key Challenges:

• Environmental Concerns: The widespread usage of disposable plastic bottles adds to pollution and environmental deterioration. Growing concern about plastic waste's impact on oceans and landfills has resulted in legislative demands and a desire for sustainable alternatives.
• Intense Competition and Market Saturation: The bottled water market is extremely competitive, with many global and local firms. Price wars and brand differentiation issues make it challenging for businesses to sustain profitability and market share.
• Regulatory and Quality Compliance: Companies must follow tight laws on water sourcing, purification techniques, and labeling. Meeting strict quality and safety standards can be costly and time-consuming, particularly in locations with changing policies.
• Supply Chain and Resource Constraints: Climate change and resource constraint are making it more difficult to access clean and sustainable water sources. Companies must strike a balance between expanding demand and proper water management to avoid resource depletion and backlash.

Key Trends:

• Increasing Demand for Premium and Functional Water: Consumers are increasingly choosing premium bottled water, such as mineral-rich, alkaline, and functional water filled with vitamins, electrolytes, or antioxidants, as health concerns and lifestyle preferences rise.
• Sustainable and Environmentally Friendly Packaging: Companies are turning to eco-friendly packaging alternatives including biodegradable, recycled, and reusable bottles to address environmental concerns and satisfy sustainability targets.
• Growth in Flavored and Sparkling Water: Flavored and sparkling bottled water are becoming increasingly popular as a healthier alternative to sugary beverages. Natural flavor innovations and carbonation appeal to a wide range of consumers looking for taste and hydration.
• Technological Progress in Purification and Bottling: Advanced purification technologies, such as reverse osmosis and UV filtration, ensure high-quality water. Furthermore, smart bottling techniques increase productivity and lower manufacturing costs, hence boosting market growth.

Global Bottled Water Market Regional Analysis

Here is a more detailed regional analysis of the global bottled water market:

Asia Pacific:

• Asia Pacific dominates the global bottled water market, valued at USD 66.91 Billion in 2023 and predicted to reach USD 136.11 Billion by 2032, representing a compound annual growth rate (CAGR) of 7.94%. This expansion is fueled by expanding health and wellness awareness, urbanization, and higher disposable incomes, particularly in emerging nations.
• In November 2024, Zhong Shanshan, founder of Nongfu Spring, China's top bottled water company, publicly chastised internet titans Pinduoduo and ByteDance for allegedly harming his company and spreading false rumors. This disagreement exposes competitive pressures in the Asian bottled water sector and emphasizes the impact of digital platforms on brand reputation.

North America:

• North America is a major player in the global bottled water industry, with the US market alone valued at USD 47.42 Billion in 2024 and expected to increase at a CAGR of 5.7% from 2025 to 2030. This dominance is fueled by consumers' growing health consciousness and a preference for convenient, safe drinking options.
• In October 2024, the United States Food and Drug Administration (FDA) classified a recall launched by Berkeley Club Beverages, Inc. on September 12 that affected over 150,000 bottles of Berkeley Springs Water Purified and Distilled owing to coliform bacteria. The recall applies to 1- and 5-gallon bottles shipped in West Virginia, Maryland, and Virginia. A class III recall means that the water is unlikely to have major health problems.

Global Bottled Water Market: Segmentation Analysis

The Global Bottled Water Market is segmented on the basis of Product, Distribution Channel, Packaging, and Geography.

Bottled Water Market, By Product

• Spring Water
• Purified Water
• Mineral Water
• Sparkling Water

Based on Product, the Global Bottled Water Market is segmented into Spring Water, Purified Water, Mineral Water, and Sparkling Water. Purified water is the leading sector in the worldwide bottled water market due to its broad availability, low cost, and consumer preference for safe, clean drinking water. Sparkling water is the fastest-growing market, owing to rising demand for healthier alternatives to sugary beverages and increased consumer interest in flavored, carbonated beverages.

Bottled Water Market, By Distribution Channel

• On-Trade
• Off-Trade

Based on Distribution Channel, the Global Bottled Water Market is segmented into On-Trade, Off-Trade. The off-trade segment dominates the worldwide bottled water industry since supermarkets, hypermarkets, and convenience stores are the most convenient and diverse places to buy bottled water. The fastest-growing segment is on-trade, which is being driven by rising demand for premium and sparkling bottled water in restaurants, cafes, hotels, and other food service companies.

Bottled Water Market, By Packaging

• PET
• Cans

Based on Packaging, the Global Bottled Water Market is segmented into PET, Cans. PET (Polyethylene Terephthalate) dominates the global bottled water market due to its lightweight, low cost, and extensive application in still and sparkling water packaging. Cans are the fastest-growing market due to customer demand for sustainable and recyclable packaging, especially for sparkling and premium water products.

Bottled Water Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on the Geography, the Global Bottled Water Market are classified into North America, Europe, Asia Pacific, Rest of the World. Asia Pacific continues to dominate the worldwide bottled water market due to its large population, increasing urbanization, and high demand for safe drinking water. North America is the second fastest-growing market, driven by expanding consumer demand for premium and functional bottled water, as well as growing health and wellness trends.

Key Players

The "Global Bottled Water Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Adidas AG, Nestle, PepsiCo, Primo Water Corporation, Gerolsteiner Brunnen GmbH & Co. KG, VOSS WATER, and Keurig Dr Pepper Inc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Global Bottled Water Market: Recent Developments
• In September 2024, Nestle agreed to pay €2 million to avoid a trial in France over charges that its Perrier brand used illegal water treatment technologies. The settlement involves environmental repair and compensation for environmental groups.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Bottled Water Market, By Product

• Spring Water
• Purified Water
• Mineral Water
• Sparkling Water

5. Bottled Water Market, By Packaging Type

• PET
• Cans

6. Bottled Water Market, By Distribution Channel

• On-Trade
• Off-Trade

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Adidas AG
• Nestle
• PepsiCo
• Primo Water Corporation
• Gerolsteiner Brunnen GmbH & Co. KG
• VOSS WATER
• Keurig Dr Pepper Inc.

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References