プレミアムボトルウォーターの市場規模、シェア、成長分析：製品タイプ別、包装タイプ別、流通チャネル別、地域別 - 産業予測 2025～2032年

プレミアムボトルウォーターの世界市場規模は2023年に323億2,000万米ドルとなり、予測期間（2025-2032年）のCAGRは7.1%で、2024年の346億1,000万米ドルから2032年には599億2,000万米ドルに成長する見通しです。

プレミアムボトルウォーター市場は、水分補給に対する意識の高まりと消費者の健康志向の高まりによって、大きな成長が見込まれています。都市化と可処分所得の増加はプレミアム製品の売上を押し上げ、世界の観光客の急増は優れたホスピタリティの提供に対する需要を高めると予想されます。有名人の推薦を含む積極的なマーケティング戦略は、こうした高品質の水ブランドの魅力を増幅させると思われます。さらに、消費者の本物志向と知覚品質は、市場の需要にプラスの影響を与えると思われます。しかし、高価格帯、一般的なボトル入り飲料水との競合、贅沢品への支出に影響する景気の不透明感、プラスチック廃棄物に関する環境問題の高まりといった課題が、近い将来の売上拡大の妨げになる可能性があります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客と購買基準の分析

プレミアムボトルウォーター市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• 通常の水
• スパークリングウォーター
• 機能水

プレミアムボトルウォーター市場規模：包装タイプ別& CAGR（2025-2032）

• 市場概要
• プラスチック
• ガラス
• 缶

プレミアムボトルウォーター市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• スーパーマーケットとハイパーマーケット
• コンビニエンスストア
• オンライン小売
• オントレード（ホテルレストランカフェ）

プレミアムボトルウォーター市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Bling H2O（USA）
• Roiwater（South Africa）
• Beverly Hills Drink Company（USA）
• NEVAS GmbH（Germany）
• Lofoten Arctic Water AS（Norway）
• VEEN（Finland）
• Uisge Source（Scotland）
• Berg Water（Canada）
• BLVD Water（USA）
• Alpine Glacier Water Inc.（Canada）
• Minus 181 GmbH（Germany）
• Perrier（Nestle Waters）（France）
• Evian（Danone Group）（France）
• Fiji Water（USA）
• San Pellegrino（Nestle Waters）（Italy）
• Voss Water（Norway）
• Mountain Valley Spring Company（USA）
• Icelandic Glacial（Iceland）
• Aqua Carpatica（Romania）
• Hildon Natural Mineral Water（UK）

結論と提言

Global Premium Bottled Water Market size was valued at USD 32.32 billion in 2023 and is poised to grow from USD 34.61 billion in 2024 to USD 59.92 billion by 2032, growing at a CAGR of 7.1% during the forecast period (2025-2032).

The premium bottled water market is poised for significant growth, driven by heightened hydration awareness and increasing health consciousness among consumers. Urbanization and rising disposable incomes are expected to elevate sales of premium products, while a surge in global tourism will enhance demand for superior hospitality offerings. Aggressive marketing strategies, including celebrity endorsements, are likely to amplify the appeal of these high-quality water brands. Additionally, consumers' desire for authenticity and perceived quality will positively influence market demand. However, challenges such as a higher price point, competition from standard bottled water, economic uncertainty affecting luxury spending, and growing environmental concerns regarding plastic waste may hinder potential sales growth in the near future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Premium Bottled Water market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Premium Bottled Water Market Segments Analysis

Global Premium Bottled Water Market is segmented by Product Type, Packaging Type, Distribution Channel and region. Based on Product Type, the market is segmented into Still Water, Sparkling Water and Functional Water. Based on Packaging Type, the market is segmented into Plastic, Glass and Cans. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Online Retail and On-Trade (Hotels, Restaurants, Cafes). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Premium Bottled Water Market

The global premium bottled water market is experiencing significant growth as more individuals prioritize their health and wellness. The critical role of hydration in maintaining overall well-being has led to a heightened awareness of its importance. Consequently, there's an increasing demand for premium bottled water that guarantees purity, contains natural minerals, and provides various health benefits. This shift in consumer preferences, combined with the growing emphasis on healthy living, is propelling the market forward, as people are more inclined to invest in high-quality bottled water options that align with their health-conscious lifestyles.

Restraints in the Global Premium Bottled Water Market

The premium bottled water market faces significant challenges due to its elevated pricing, which makes it out of reach for a substantial portion of the global population. This high cost can hinder widespread accessibility, particularly in emerging economies where a large segment of the population belongs to middle- and low-income brackets. Over time, this financial barrier is likely to significantly impact demand for premium bottled water in these regions, limiting market growth and adoption. As affordability remains a critical issue, the market may struggle to penetrate these demographics effectively, ultimately restraining its expansion potential globally.

Market Trends of the Global Premium Bottled Water Market

The Global Premium Bottled Water market is witnessing a significant trend towards infused and functional waters, as consumers increasingly prioritize health and wellness in their beverage choices. Companies are strategically investing in innovative products that blend hydration with essential vitamins, minerals, antioxidants, and natural flavors, catering to the rising demand for nutritionally-enhanced beverages. This trend is further amplified by the broader consumer shift toward functional foods, positioning infused bottled water as a desirable alternative that offers both refreshment and health benefits. As awareness of healthy lifestyles continues to grow, the popularity of these premium products is projected to surge, driving market growth in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Premium Bottled Water Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Still Water
• Sparkling Water
• Functional Water

Global Premium Bottled Water Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Plastic
• Glass
• Cans

Global Premium Bottled Water Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets & Hypermarkets
• Convenience Stores
• Online Retail
• On-Trade (Hotels, Restaurants, Cafes)

Global Premium Bottled Water Market Size & CAGR (2025-2032)

• North America (Product Type, Packaging Type, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Packaging Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Bling H2O (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roiwater (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beverly Hills Drink Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEVAS GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lofoten Arctic Water AS (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VEEN (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uisge Source (Scotland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berg Water (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BLVD Water (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alpine Glacier Water Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Minus 181 GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perrier (Nestle Waters) (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evian (Danone Group) (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fiji Water (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• San Pellegrino (Nestle Waters) (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Voss Water (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mountain Valley Spring Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Icelandic Glacial (Iceland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aqua Carpatica (Romania)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hildon Natural Mineral Water (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations