オンラインコミュニティ管理ソフトウェア市場：展開タイプ、組織規模、地域別、2026～2032年

オンラインコミュニティ管理ソフトウェア市場の評価、2026～2032年

コミュニティ構築と交流を促進する顧客エンゲージメントツールへのニーズの高まりが、オンラインコミュニティ管理ソフトウェア市場の堅調な成長を後押ししています。企業は、ユーザーエンゲージメントを向上させ、ブランドロイヤルティを育成するためにオンラインコミュニティを育成する戦略的価値を認識しています。Verified Market Researchのアナリストによると、オンラインコミュニティ管理ソフトウェア市場は、2024年の約67億米ドルを下回り、2032年には197億9,000万米ドルの評価額に達すると予測されています。

デジタル化が進む中、企業はテクノロジーを活用してコミュニティ体験を向上させ、顧客維持率を高める創造的な方法を模索しています。その結果、オンラインコミュニティ管理ソフトウェア市場は活況を呈しています。これにより、市場は2026年から2032年にかけてCAGR 14.5％で成長します。

オンラインコミュニティ管理ソフトウェア市場定義/概要

オンラインコミュニティ管理ソフトウェア（OCMS）は、フォーラム、ユーザーグループ、教育リソースなどの機能を使用して、オンラインコミュニティの作成、管理、参加を可能にするアプリケーションです。OCMSの主な用途には、顧客とのインタラクションの向上、ユーザー間のコラボレーション、知識の共有と支援のためのプラットフォームなどがあります。組織はこのソフトウェアを使用して、ブランドロイヤルティを高め、消費者からのフィードバックを収集し、ユーザーエンゲージメントを高め、最終的にはダイナミックでインタラクティブなコミュニティを育成して全体的なカスタマーエクスペリエンスを向上させることで、売上とイノベーションを促進します。

オンラインコミュニティ管理ソフトウェア市場の成長に影響を与える側面とは？

企業は、ロイヤリティを確立し、ブランドアドボカシーを育成するために顧客とコミュニケーションをとることの価値をますます認識するようになっています。オンラインコミュニティ管理ソフトウェアによって、企業は顧客からのフィードバック、支援、ディスカッションのためのインタラクティブなプラットフォームを開発することができ、エンゲージメントと顧客体験を向上させることができます。顧客中心主義が重視されるようになり、有意義な交流と関係構築を可能にする強力なコミュニティ管理ソリューションへの需要が高まっています。

リモートワークやデジタルコラボレーションの普及により、従業員、顧客、パートナーがつながり、情報を交換できるオンラインコミュニティの需要が高まっています。コミュニティ管理ソフトウェアは、仮想コミュニティの作成と管理に必要なツールを提供し、コラボレーション、知識交換、ネットワーキングを促進します。このような傾向は、テクノロジー、教育、ヘルスケアなど、さまざまな業界でこのようなソフトウェアが受け入れられるようになってきています。

さらに、企業はオンラインコミュニティ管理ソフトウェアを使用して、ユーザーの活動、嗜好、ムードに関する有益な情報を収集しています。これらの洞察は、より的を絞ったマーケティング、製品開拓、顧客サービス戦略を可能にします。コミュニティのインタラクションを監視し、実用的なデータを抽出する能力は、企業が焦点を絞ったデータ主導のイニシアチブを通じてユーザー体験を改善し、成長を促進しようとする中で、ますます重要になってきています。

オンラインコミュニティ管理ソフトウェア市場が直面する主な課題とは？

オンラインコミュニティ管理ソフトウェアを現在のシステムに統合することは、企業にとってかなりのハードルとなります。多くの企業は古いシステムや複数の異なるプラットフォームを使用しているため、新しいソフトウェアソリューションとの互換性を確認することが困難です。このような複雑さは、インストールにかかる時間と費用を増大させ、潜在的なユーザーがこれらの技術を使用することを躊躇させます。その結果、企業はより良いコミュニティ参加と管理の利点を逃してしまいます。

さらに、特に新興企業や中小企業（SME）にとって、オンラインコミュニティ管理ソフトウェアの導入費用は大きな障害となっています。高額な初期投資費用や継続的なサブスクリプション費用は、多くの企業がこのようなソリューションを導入する妨げとなっています。潜在的な顧客が、そのプログラムが予算や予測される投資収益率に比べて高すぎると考えた場合、より包括的でないものや無料のものを選択し、市場全体の成長の可能性を制限してしまうのです。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主な調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 オンラインコミュニティ管理ソフトウェア市場：展開タイプ別

• クラウドベース
• オンプレミス

第5章 オンラインコミュニティ管理ソフトウェア市場：組織規模別

• 大企業
• 中小企業（SMEs）

第6章 地域別分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第7章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第8章 競合情勢

• 主要企業
• 市場シェア分析

第9章 企業プロファイル

• Higher Logic
• Vanilla Forums
• Sprinklr
• Khoros（formerly Lithium）
• Discourse
• Wild Apricot
• CMNTY Platform
• Ning
• Brilliant Directories
• inSided

第10章 市場の展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第11章 市場展望付録

• 略語リスト
• 出典と参考文献

Online Community Management Software Market Valuation - 2026-2032

The growing need for customer engagement tools that promote community building and interaction is fueling the robust growth of the online community management software market. Businesses are realizing the strategic value of fostering online communities to improve user engagement and foster brand loyalty. According to the analyst from Verified Market Research, the online community management software market is estimated to reach a valuation of USD 19.79 Billion by 2032 over the forecast subjugating around USD 6.7 Billion in 2024.

In an increasingly digital world, businesses are looking for creative ways to leverage technology to improve community experiences and increase customer retention. This has resulted in a booming online community management software market. It enables the market to grow at a CAGR of 14.5% from 2026 to 2032.

Online Community Management Software Market: Definition/Overview

Online Community Management Software (OCMS) is an application that allows you to create, administer, and participate in online communities using features like forums, user groups, and instructional resources. Its key applications include improved customer interaction, user collaboration, and a platform for knowledge sharing and assistance. Organizations use this software to increase brand loyalty, collect consumer feedback, and boost user engagement, eventually driving sales and innovation by fostering dynamic, interactive communities that improve the overall customer experience.

What are the Aspects Influencing the Growth of the Online Community Management Software Market?

Businesses are increasingly recognizing the value of communicating with customers to establish loyalty and foster brand advocacy. Online community management software enables businesses to develop interactive platforms for customer feedback, assistance, and discussions, which improves engagement and customer experience. The increased emphasis on customer-centric tactics is generating demand for powerful community management solutions that enable meaningful interactions and relationship-building.

The proliferation of remote work and digital collaboration has increased the demand for online communities where employees, customers, and partners may connect and exchange information. Community management software provides the tools needed to create and administer virtual communities, promoting collaboration, knowledge exchange, and networking. This tendency has resulted in the growing acceptance of such software across a variety of industries, including technology, education, and healthcare.

Furthermore, businesses are using online community management software to gather useful information about user activity, preferences, and mood. These insights enable more targeted marketing, product development, and customer service strategies. The capacity to monitor community interactions and extract actionable data is becoming increasingly important as firms seek to improve user experiences and drive growth through focused and data-driven initiatives.

What are the Primary Challenges Faced by the Online Community Management Software Market?

Integrating online community management software with current systems presents considerable hurdles for organizations. Many firms use old systems or multiple dissimilar platforms, making it challenging to verify compatibility with new software solutions. This complexity causes greater installation time and expenses, deterring potential users from using these technologies. As a result, companies miss out on the advantages of better community participation and management.

Furthermore, the expense of installing online community management software is a significant obstacle, particularly for startups and small to medium-sized businesses (SMEs). High initial investment expenses, as well as continuing subscription fees, hinder many businesses from implementing such solutions. If potential clients believe that the program is overly expensive in comparison to their budget or projected return on investment, they choose less comprehensive or free alternatives, limiting the market's overall growth potential.

Category-wise Acumens

What Factors Contribute to the Increasing Demand for Cloud-based Deployment?

According to VMR analyst, the cloud-based segment is estimated to dominate within the online community management software market during the forecast period. Cloud-based community management software is easier to install and operate than on-premises solutions since it eliminates the need for complicated infrastructure configuration and maintenance. This makes it more accessible to firms, particularly small and medium-sized enterprises (SMEs) that have limited IT resources.

Cloud-based solutions can have lower upfront costs and more flexible subscription structures, making them more affordable for organizations. Organizations can grow their usage based on their needs without investing in expensive hardware or software licenses, which is especially useful for SMEs with limited budgets.

Furthermore, users of cloud-based community management software always have access to the newest features and security updates because the provider updates the software automatically. Also, cloud solutions provide scalability, allowing enterprises to readily manage rising user populations and greater demand without requiring manual updates.

What Benefits Does the Online Community Management Software Offer to Large Enterprises?

The large enterprise segment is estimated to hold the largest share of the online community management software market during the forecast period. Large enterprises have more financial resources, so they can invest in comprehensive and feature-rich community management software. This financial capability allows them to develop advanced solutions that improve user engagement, expedite community interactions, and deliver powerful analytics, thereby maximizing the benefits of community management activities.

Large enterprises handle vast user bases and various community needs, necessitating scalable systems that can respond to rising demand. Online community management software developed for large organizations is flexible enough to accommodate growing user numbers and complicated interactions, guaranteeing that these businesses can efficiently manage their communities without compromising performance.

Furthermore, large enterprises recognize the strategic value of fostering great customer relationships through community engagement. They can use online community management software to build specialized venues for consumer engagement, feedback, and assistance, resulting in increased customer loyalty and satisfaction. This emphasis on increasing brand engagement fuels the desire for sophisticated community management systems customized to the demands of large enterprises.

Country/Region-wise Acumens

What are the Drivers Contributing to the Dominance of North America in the Market?

North America is estimated to dominate the online community management software market during the forecast period. North American businesses are at the forefront of digital transformation, emphasizing customer involvement, community building, and online presence. This focus increases the demand for online community management software, which helps to develop vibrant digital communities. The region's superior IT infrastructure and readiness to invest in cutting-edge technology help to drive widespread adoption of such software, reinforcing its market position.

Many of the top software and technology companies in North America create and market community management solutions. The large presence of these companies encourages innovation, competition, and ongoing improvement of software skills. Their influence, combined with a well-established technology ecosystem, propels expansion in the online community management software market, ensuring a continual supply of cutting-edge products and services.

Furthermore, businesses across North America are increasingly emphasizing improved customer experience and engagement as part of their competitive strategy. Online community management software enables meaningful customer interactions, feedback collection, and assistance, all of which are essential for customer retention and brand loyalty. This emphasis on customer-centric methods promotes the adoption of community management solutions, bolstering North America's market leadership.

What Factors Influence the Market of Online Community Management Software in the Asia Pacific Region?

The Asia Pacific region is estimated to exhibit the highest growth within the market during the forecast period. The Asia Pacific region is rapidly digitalizing, with increased internet and smartphone adoption in nations such as India, China, and Southeast Asia. This digital growth is encouraging businesses to use online community management software to interact with the rising online audience. The increasing digital landscape provides an opportunity for businesses to establish strong online communities, hence driving regional market growth.

Businesses in Asia Pacific are increasingly focusing on customer engagement, retention, and experience to differentiate themselves in competitive marketplaces. Online community management software allows businesses to build active consumer groups, collect feedback, and provide support. As more businesses focus on customer-centric initiatives, the demand for complete community management solutions increases, resulting in significant market growth in the region.

Furthermore, the proliferation of small and medium-sized organizations (SMEs) and startups in Asia Pacific is fueling the expansion of the online community management software market. These firms use community platforms to engage customers, build brand loyalty, and deliver seamless customer service. With rising competition and demand for scalable solutions, cost-effective community management software is gaining traction, propelling the market forward.

Competitive Landscape

The online community management software market is highly competitive, with several established competitors contending for market share. Vendors in this market provide a diverse range of solutions geared to the demands of organizations of all kinds, from small and medium enterprises to major multinationals.

Some of the prominent players operating in the online community management software market include:

Higher Logic

Vanilla Forums

Sprinklr

Khoros

Discourse

Wild Apricot

CMNTY Platform

Ning

Brilliant Directories

inSided

Latest Developments:

In July 2023, Khoros, a pioneer in customer engagement software, introduced its next-generation Khoros Communities solution, with the potential to change the industry. Innovative technology will make it easier for businesses to establish brand-owned spaces where customers can interact, self-serve, collaborate, and exchange knowledge about products, services, and experiences.

Online Community Management Software Market, By Category

• Deployment Type:
• Cloud-based
• On-Premises
• Organization Size:
• Large Enterprises
• Small and Medium Enterprises (SMEs)
• Region:
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa Sitemap

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Online Community Management Software Market, By Deployment Type

• Cloud-based
• On-premises

5. Online Community Management Software Market, By Organization Size

• Large Enterprises
• Small and Medium Enterprises (SMEs)

6. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

7. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

8. Competitive Landscape

• Key Players
• Market Share Analysis

9. Company Profiles

• Higher Logic
• Vanilla Forums
• Sprinklr
• Khoros (formerly Lithium)
• Discourse
• Wild Apricot
• CMNTY Platform
• Ning
• Brilliant Directories
• inSided

10. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

11. Appendix

• List of Abbreviations
• Sources and References