ARとVRスマートグラス市場：技術、ディスプレイ技術、用途、地域別、2026～2032年

ARとVRスマートグラス市場の評価-2026～2032年

ARとVRスマートグラスの需要の高まりは、複数の産業にわたる多様な用途に起因しています。ARとVRスマートグラスは、ヘルスケア、教育、製造、小売などの産業において、専門家の働き方や周囲との関わり方を変革しています。例えばヘルスケアでは、拡張現実スマートグラスは外科医に手術中のリアルタイムの患者データを提供し、精度を向上させ、誤差を少なくすることができます。同様に、製造業では、従業員はARスマートグラスを利用して、手動、回路図、指示書をハンズフリーで読むことができ、生産と効率を高めることができます。これにより、市場は2024年に143億6,000万米ドルの収益を突破し、2032年には約450億3,000万米ドルの評価に達します。

さらに、COVID-19の流行は、遠隔コラボレーションやトレーニングを可能にするARやVR技術の使用を促進しています。遠隔作業とバーチャルコミュニケーションの需要が高まる中、企業は遠隔チーム間のシームレスなコラボレーションを可能にするARとVRスマートグラスに注目しています。さらに、ゲームや娯楽産業は、消費者に没入体験を提供するVRスマートグラスの需要を押し上げています。技術が進歩し、より多くの産業がARとVRの利点を発見するにつれて、スマートグラスの需要は今後数年間で劇的に増加し、2026～2032年のCAGR 15.36%で市場が成長すると予測されます。

ARとVRスマートグラス市場定義/概要

AR（Augmented Reality：拡張現実）とVR（Virtual Reality：仮想現実）スマートグラスは、ユーザーの現実世界の環境にデジタル情報を重ね合わせたり（AR）、完全な仮想環境にユーザーを没入させたり（VR）するウェアラブルデバイスです。ARスマートグラスは、テキスト、写真、3Dモデルなどのデジタル情報をユーザーの視野に入れ、知覚と物理的環境との相互作用を向上させます。一方、VRスマートグラスは、ユーザーを物理的世界から隔離し、デジタルの領域に移動させる完全没入型の仮想環境を作り出します。

ヘルスケアでは、ARスマートグラスは医療教育、手術支援、患者ケアに利用されています。製造業では、ARスマートグラスは遠隔サポート、メンテナンス、トレーニングに使用されます。ARスマートグラスは、作業員がハンズフリーで手動、回路図、指示書を閲覧することを可能にし、生産性を高め、ダウンタイムを最小限に抑えます。同様に、小売業では、ARスマートグラスは、リアルタイムで製品情報、レビュー、推奨を表示することにより、ショッピング体験を向上させるために使用されます。

継続的な技術開発と多くの産業での使用の増加により、ARとVRスマートグラスの将来は有望に見えます。技術がより手頃で身近なものになるにつれて、ARとVRスマートグラスの需要は今後数年で劇的に増加する可能性が高いです。ヘルスケア、教育、製造業、小売業に加えて、ARとVRスマートグラスは、ゲーム、エンターテインメント、観光、遠隔コラボレーションで使用されています。没入的でインタラクティブな体験を生み出すことができるARとVRスマートグラスは、私たちの働き方、学習、コミュニケーション、周囲との関わり方を変える可能性を秘めています。

資本注入の増加はARとVRスマートグラス市場をどのように牽引するか？

ARとVRスマートグラス市場への資金注入の増加は、ARとVRスマートグラス産業の著しい成長を促進すると予想されます。このような投資活動の増加は、AR技術が多数の産業に破壊的な影響を与えることを含む多くの要因によって推進されています。エンターテインメントやゲームからヘルスケアや教育まで、拡張現実は人々のデジタル情報や環境との関わり方を変えつつあります。ARの広範な応用可能性と価値創造能力に対する理解が投資家の信頼を高め、ARとVRスマートグラス市場に資金を引き寄せています。

ARのハードウェアとソフトウェアの進歩も、投資を呼び込むのに役立っています。AR技術が洗練され、信頼性とアクセシビリティが向上するにつれ、その用途はより多様化し、興味をそそるものとなっています。投資家は、スマートフォンやスマートグラスのような消費者向けガジェットから、ワークフローを合理化し生産性を向上させる産業技術に至るまで、ARが日常生活の基本的な部分になる可能性があると考えています。AR技術の成熟度とアクセシビリティの向上は、ベンチャーキャピタル、非公開会社、企業投資家にとって魅力的な投資対象です。

さらに、産業のリーダーや動向セッターによるARの採用が、投資の増加を後押ししています。有名企業がAR技術をビジネスモデルに取り入れることで、ARが単なるギミックではなく、戦略的ニーズであることを投資家に示すことになります。さらに、イノベーションの継続的な追求と斬新なARアプリケーションの開発は、投資家を惹きつける上で重要な役割を果たしています。起業家や研究者は、デジタルと物理的な世界を統合する新しい方法を発見し、ARのフロンティアを常に押し広げています。これは、既存のセグメントを破壊し、技術の未来を変えることができるビジネスを支援したいと考えている投資家を興奮させています。

プライバシーとセキュリティの懸念はARとVRスマートグラス市場の妨げになるか？

プライバシーとセキュリティの懸念は、ARとVRスマートグラスの広範な使用に対する実質的な障壁となっています。現実世界にデジタル情報を重ねるARの本質が、データ収集と交換の新たな選択肢を開いています。デジタルの側面が物理的な環境とより密接になるにつれて、位置情報、写真、行動パターンなどの個人情報を取得する可能性が高くなります。このため、これらの情報がどのように取得され、維持され、悪用される可能性があるのかが懸念され、ユーザーのプライバシーやセキュリティに対する関心が高まっています。

大きな問題の一つは、ARデバイスやアプリケーションが不注意に機密情報を取得する可能性があることです。例えば、位置情報ベースのAR体験は、ユーザーの明示的な許可なしに、ユーザーの現実世界の動きや位置を不注意に捕捉する可能性があります。このような意図しない個人情報の取得は、プライバシーの侵害につながり、AR技術の使用に関する倫理的な問題を引き起こす可能性があります。さらに、ARデバイスやアプリケーションによって取得された個人データの共有は、個人情報の盗難、個人情報への不正アクセス、対象広告などのセキュリティ上の脅威にユーザーをさらす可能性があります。

プライバシーやセキュリティに関する懸念は、ARやVRスマートグラスの開発や普及を妨げる可能性もあります。ユーザーは、自分のプライバシーが適切に保護されないと考えた場合、これらの技術を使いたがらないかもしれません。さらに、規制機関は、ARアプリケーションにおける個人データの収集と使用について、より強い法律を設定する可能性があり、このセグメントで活動する企業のコンプライアンス費用を増加させる可能性があります。このようなプライバシーとセキュリティの懸念に対処することは、ユーザーの信頼を確立し、これらの技術の責任ある倫理的な使用を保証するのに役立つため、ARとVRスマートグラス市場の将来の成長と成功にとって極めて重要です。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主要調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 ARとVRスマートグラス市場：技術別

• ARスマートグラス
• VRスマートグラス

第5章 ARとVRスマートグラス市場：ディスプレイ技術別

• 光学投影
• 導波路ディスプレイ

第6章 ARとVRスマートグラス市場：用途別

• 企業と産業
• コンシューマー・エンターテインメント
• ヘルスケアと医療
• 教育・トレーニング
• 自動車と輸送
• ゲームとエンターテインメント

第7章 地域分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• Facebook（Meta）（米国）
• Google LLC（米国）
• Apple Inc.（米国）
• Microsoft Corporation（米国）
• Samsung Electronics Co., Ltd.（韓国）
• Sony Corporation（日本）
• Vuzix Corporation（米国）
• Magic Leap, Inc.（米国）
• Niantic, Inc.（米国）
• Nreal Ltd.（中国）

第11章 市場展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 供給源と参考文献

AR and VR Smart Glasses Market Valuation - 2026-2032

The growing demand for AR (Augmented Reality) and VR (Virtual Reality) smart glasses can be attributed to their diverse range of applications across multiple industries. AR and VR smart glasses are transforming how professionals work and interact with their surroundings in industries such as healthcare, education, manufacturing and retail. For example, in healthcare, augmented reality smart glasses can offer surgeons real-time patient data during surgeries improving precision and lowering the margin of error. Similarly, in the manufacturing industry, employees can utilize AR smart glasses to read manuals, schematics and instructions hands-free increasing production and efficiency by enabling the market to surpass a revenue of USD 14.36 Billion valued in 2024 and reach a valuation of around USD 45.03 Billion by 2032.

Furthermore, the COVID-19 epidemic has expedited the use of AR and VR technologies which enable remote collaboration and training. With the growing demand for remote work and virtual communication, businesses are turning to AR and VR smart glasses to enable seamless collaboration among remote teams. Additionally, the gaming and entertainment industries are boosting demand for VR smart glasses which provide consumers with immersive experiences. As technology advances and more sectors discover the benefits of AR and VR, demand for smart glasses is projected to increase dramatically in the coming years by enabling the market to grow at a CAGR of 15.36% from 2026 to 2032.

AR and VR Smart Glasses Market: Definition/ Overview

AR (Augmented Reality) and VR (Virtual Reality) smart glasses are wearable devices that superimpose digital information over the user's real-world environment (AR) or immerse the user in a wholly virtual environment (VR). AR smart glasses bring digital information such as text, photos and 3D models into the user's field of vision improving perception and interaction with the physical environment. VR smart glasses, on the other hand produce a fully immersive virtual environment that isolates the user from the physical world and transports them to a digital realm.

In healthcare, AR smart glasses are utilized for medical teaching, surgical help and patient care. In manufacturing, AR smart glasses are used for remote support, maintenance and training. AR smart glasses enable workers to browse manuals, schematics and instructions hands-free increasing productivity and minimizing downtime. Similarly, in retail AR smart glasses are used to improve the shopping experience by displaying product information, reviews and recommendations in real time.

With ongoing technological developments and increased usage across numerous industries, the future of AR and VR smart glasses looks promising. As technology becomes more affordable and accessible, the demand for AR and VR smart glasses is likely to increase dramatically in the next few years. In addition to healthcare, education, manufacturing and retail, AR and VR smart glasses are being used in gaming, entertainment, tourism and remote collaboration. AR and VR smart glasses which can generate immersive and interactive experiences have the potential to change the way we work, learn, communicate and engage with our surroundings.

How Will Increasing Capital Infusion Drive the AR and VR Smart Glasses Market?

The rising infusion of cash into the AR and VR markets is expected to drive significant growth in the AR and VR smart glasses industry. This increase in investment activity is being driven by a number of factors including the disruptive influence of AR technology on numerous industries. From entertainment and gaming to healthcare and education, augmented reality is changing the way people interact with digital information and their environment. This understanding of AR's broad applicability and capacity to create value is boosting investor confidence and attracting funds to the AR and VR markets.

Advances in AR hardware and software are also helping to attract investment. As AR technology advances in sophistication, reliability and accessibility, its applications grow more diverse and intriguing. Investors believe AR has the potential to become a fundamental part of daily life ranging from consumer gadgets such as smartphones and smart glasses to industrial technologies that streamline workflows and increase productivity. AR technology's rising maturity and accessibility make it a compelling investment prospect for venture capitalists, private equity companies and corporate investors alike.

Furthermore, the adoption of AR by industry leaders and trendsetters is driving the increase in investment. As well-known organizations incorporate AR technologies into their business models, this signals to investors that AR is more than simply a gimmick but a strategic need. Furthermore, the continuing pursuit of innovation and the development of fresh AR applications play an important role in attracting investors. Entrepreneurs and researchers are constantly pushing the frontiers of AR discovering new methods to integrate the digital and physical worlds which excites investors looking to back businesses that can disrupt established sectors and alter the future of technology.

How Will Privacy and Security Concerns Hamper the AR and VR Smart Glasses Market?

Privacy and security concerns represent substantial barriers to the broad use of AR and VR smart glasses. The sheer nature of AR which overlays digital information on the real world opens up new options for data collection and exchange. As digital aspects become more entwined with our physical surroundings, there is a greater chance of acquiring personal information such as location data, photographs and behavioural patterns. This raises worries about how this information is acquired, maintained and potentially exploited leading users to become increasingly concerned about their privacy and security.

One big issue is that AR devices and applications may inadvertently acquire sensitive information. For example, location-based AR experiences may inadvertently capture users real-world movements and locations without their explicit permission. This unintentional acquisition of personal data may result in privacy violations and raise ethical questions about the use of AR technologies. Furthermore, the sharing of personal data obtained by AR devices and applications may expose users to security threats such as identity theft, unauthorized access to personal information and targeted advertising.

Privacy and security concerns may also impede the development and adoption of AR and VR smart glasses. Users may be unwilling to use these technologies if they believe their privacy is not adequately safeguarded. Furthermore, regulatory agencies may set stronger laws on the collection and use of personal data in AR applications potentially increasing compliance expenses for enterprises working in this sector. Addressing these privacy and security concerns is critical to the AR and VR smart glasses market's future growth and success as it will help establish user confidence and ensure responsible and ethical use of these technologies.

Category-Wise Acumens

How Will the Lower Power Consumption and Smaller Form Factor Drive the Display Technology Segment?

Waveguide displays have emerged as dominant in the AR and VR smart glasses market due to several key advantages they offer. One of the primary benefits of waveguide displays is their ability to achieve great transparency allowing for see-through AR experiences that completely integrate digital material with the real environment. This is critical for AR smart glasses because it enables users to maintain spatial awareness while engaging with digital content. Furthermore, waveguide displays have small form factors making them ideal for incorporating into lightweight and elegant smart glass designs.

Lower power consumption and smaller form factors are key drivers of the display technology segment in the AR and VR smart glasses market. With developments in display technology, manufacturers can now build displays that utilize less electricity while providing increased resolution and brightness. This is vital for AR and VR smart glasses since it increases battery life and allows for a more compact and lightweight design. Lower power usage also helps to improve thermal management which ensures user comfort even after continuous use.

Furthermore, waveguide displays offer a large field of vision allowing for immersive AR experiences. By guiding light waves through a tiny waveguide, these displays may project high-resolution images across a significant portion of the user's field of view increasing the immersion and realism of AR content. As demand for immersive and interactive AR experiences grows, waveguide displays are projected to maintain their dominance in the AR and VR smart glasses market fueling additional industry innovation and adoption.

Will the Efficiency and Productivity in Business Drive the Application Segment?

Among the different applications for AR and VR smart glasses, the enterprise and industrial sectors now dominate the market. A variety of variables contribute to its supremacy. AR and VR smart glasses provide considerable benefits to businesses by increasing efficiency, production and safety across a wide range of industries. AR smart glasses are used in manufacturing, logistics and field service to provide hands-free access to information, remote support and real-time data visualization resulting in streamlined workflows and reduced downtime.

Furthermore, AR and VR smart glasses are rapidly being used for training and simulation in the industrial sector. Companies are using these technologies to deliver immersive and interactive training experiences for their employees allowing them to learn and practice complicated skills in a safe and controlled setting. This not only improves employees abilities and knowledge but it also lowers training expenses and lessens the likelihood of accidents or errors in real-world circumstances.

While other applications such as gaming and entertainment, healthcare and medical, education and training and automotive and transportation show great promise for AR and VR smart glasses, the enterprise and industrial sectors currently dominate the market due to the tangible benefits and return on investment that these technologies provide to businesses. As AR and VR smart glasses progress and advance, their usage is projected to spread to additional areas generating further market expansion.

Country/Region-wise Acumens

How Will Technological Advancement Drive the Market in North America?

Technological innovation is a major driver of the AR and VR smart glasses market in North America. With a reputation for technological innovation and development, North America is dominating the market for cutting-edge display device technology. The region has experienced widespread adoption of AR devices among enterprise user's particularly in aerospace and defense, healthcare, consumer products and commercial industries. These sectors are using augmented reality technology to increase production, accuracy and efficiency. The integration of AR technology into consumer electronics is also driving market growth with North American businesses.

The regional VR market is expected to increase significantly in the next few years owing to widespread adoption across a variety of industries. As with AR, the United States has a large number of worldwide firms offering VR products and solutions confirming North America's dominance in the global VR market. North America is primed for strong growth particularly in corporate applications due to enterprises enthusiastic adoption of new technology.

Technological improvement will continue to drive the AR and VR smart glasses market in North America by fostering innovation boosting the performance and capabilities of AR and VR devices and broadening their applications across industries. As AR and VR technologies become more advanced, dependable and accessible their use is likely to rise even more propelling market growth in North America. Furthermore, the enthusiastic adoption of new technologies by regional organizations will continue to generate possibilities for AR and VR smart glasses makers and solution providers boosting market expansion and revenue growth.

Will the Emergence of Numerous Startups Boost the Asia Pacific Region?

The emergence of numerous startups in China and other countries in the Asia Pacific region is expected to significantly boost the AR and VR smart glasses market in the region. China has established itself as a prominent player in the AR and VR markets because of its quickly expanding economy and thriving consumer electronics industry. The country's large customer base is ready to try out new technologies fueling demand for AR and VR devices and applications.

The Asia Pacific area is the fastest-growing market for AR and VR smart glasses due to China's large mobile user base, population density and widespread mobile internet penetration. Mobile-based AR and VR devices are projected to drive adoption in the region since they provide a more accessible and cost-effective entry point into these technologies. The region's video and gaming content companies are also contributing significantly to market growth by creating breakthrough AR and VR apps and experiences. Furthermore, China's significant patent activity in the AR and VR sectors demonstrates the region's dedication to innovation and technical growth in this area.

The Asia Pacific region's rapid growth in the AR and VR smart glasses market is powered by creative agencies and media organizations adopting these technologies for branding and marketing efforts. As these enterprises use AR and VR technology to create immersive and engaging experiences for customers, demand for AR and VR smart glasses is likely to skyrocket in the region. With a thriving startup ecosystem, a growing consumer base and a strong emphasis on innovation, the Asia Pacific region is well positioned to lead the way in the adoption and expansion of the AR and VR smart glasses markets.

Competitive Landscape

The AR and VR Smart Glasses Market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions and political support. The organizations focus on innovating their product line to serve the vast population in diverse regions.

Some of the prominent players operating in the AR and VR smart glasses market include:

Facebook (Meta)

Google LLC

Apple Inc.

Microsoft Corporation

Samsung Electronics Co., Ltd.

Sony Corporation

Vuzix Corporation

Magic Leap, Inc.

Niantic, Inc.

Nreal Ltd.

Latest Developments

In July 2023, Google and Taito announced to create Space Invaders, an immersive AR game where you may defend the Earth from your surroundings. Our ARCore and Geospatial APls create engaging levels in real-world AR and 3D on screen, utilizing the player's surroundings, including buildings, landscapes, and architectural elements.

In June 2023, Apple introduced the Apple's Vision Pro, which is a spatial computer that seamlessly integrates digital and real-world content, keeping users engaged and connected. Vision Pro provides a three-dimensional user interface based on natural inputs such as gaze, gestures, and speech, expanding beyond the boundaries of traditional screens.

In May 2023, Lenovo unveiled the ThinkReality TM VRX, an all-in-one VR headset built for business. Lenovo ThinkReality VRX is an enterprise-focused VR solution for professionals in various areas. XR technologies are becoming increasingly important for organizations, strengthening employee training, enabling virtual teamwork, and expanding 3D design and engineering activities. They enable workers to achieve more.

In May 2023, Google released its new ARCore Geospatial capabilities, including Streetscape Geometry API, Geospatial Depth API, and Scene Semantics API, let users to create immersive experiences on a global scale.

AR and VR Smart Glasses Market, By Category

• Technology:
• AR Smart Glasses
• VR Smart Glasses
• Display Technology:
• Optical Projection
• Waveguide Displays
• Application:
• Enterprise and Industrial
• Gaming and Entertainment
• Healthcare and Medical
• Education and Training
• Automotive and Transportation
• Region:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. AR And VR Smart Glasses Market, By Technology

• AR Smart Glasses
• VR Smart Glasses

5. AR And VR Smart Glasses Market, By Display Technology

• Optical Projection
• Waveguide Displays

6. AR And VR Smart Glasses Market, By Application

• Enterprise and Industrial
• Consumer Entertainment
• Healthcare and Medical
• Education and Training
• Automotive and Transportation
• Gaming and Entertainment

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Facebook (Meta) (USA)
• Google LLC (USA)
• Apple Inc. (USA)
• Microsoft Corporation (USA)
• Samsung Electronics Co., Ltd. (South Korea)
• Sony Corporation (Japan)
• Vuzix Corporation (USA)
• Magic Leap, Inc. (USA)
• Niantic, Inc. (USA)
• Nreal Ltd. (China)

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References