オーガニックパーソナルケア・化粧品市場：製品タイプ別、消費者別、流通チャネル別、地域別、2026～2032年

オーガニックパーソナルケア・化粧品市場の評価、2026～2032年

オーガニックパーソナルケア・化粧品市場は、合成成分の有害な影響に対する消費者の意識の高まりと、自然で持続可能な美容ソリューションへの需要の高まりによって、製品イノベーションの急増と世界の市場拡大につながっています。Verified Market Researchのアナリストによると、オーガニックのパーソナルケア・化粧品市場は、2024年には約370億2,000万米ドルを超え、予測期間中に559億6,000万米ドルの評価額に達すると推定されています。

健康、ウェルネス、環境の持続可能性に対する消費者の認識は変化しており、それが環境に優しく無残な美容代替品への需要を促進しています。このことが、オーガニックパーソナルケア・化粧品市場の成長を促し、さまざまな製品カテゴリーにおける市場の多様化をもたらしています。これにより、市場は2026年から2032年にかけてCAGR 5.3%で成長します。

オーガニックパーソナルケア・化粧品市場定義/概要

オーガニックパーソナルケア・化粧品は、化学合成農薬、化学肥料、遺伝子組み換え作物（GMO）を使わずに栽培された天然成分で作られています。これらの製品は環境に優しい手順で作られており、パラベン、フタル酸エステル、硫酸塩などの有害な成分は含まれていません。オーガニック製品は、スキンケア、ヘアケア、化粧品、衛生用品など幅広い製品をカバーしています。

さらに、オーガニックパーソナルケア・化粧品の用途は多岐にわたります。従来の製品に代わる選択肢を消費者に提供し、より安全で環境に配慮した美容法を求める消費者に応えます。これらの製品は通常、肌に優しく、刺激やアレルギー反応の可能性を低減します。

オーガニックパーソナルケア・化粧品の需要を押し上げる主な要因は何か？

人工的な化学物質や成分が健康や環境に与える影響に対する人々の意識が高まるにつれ、より自然で安全だと思われる製品へのシフトが明らかに見られます。合成農薬や化学肥料、遺伝子組み換え作物（GMO）を使わずに栽培された原料を含むオーガニックパーソナルケア・化粧品は、より健康的で環境に優しいと考えられています。このような顧客の選択は、需要と市場の拡大を促進します。

オーガニックパーソナルケア・化粧品部門は、原料調達から包装に至るまで、サプライチェーン全体で持続可能性と環境に優しい方法を優先しています。これは、環境への影響をますます気にするようになり、その理想を反映した製品を求める消費者にアピールするものです。環境スチュワードシップへのコミットメントを示す企業は、責任ある購買を望む顧客を惹きつけ、維持する可能性が高いです。

さらに、オーガニック製品の基準や認証が開発・施行され、顧客が本物のオーガニック製品を認識するための枠組みが提供されています。このような制限により、オーガニックとして販売される製品が厳しい基準を満たすことが保証され、顧客の信頼を促進し、市場の拡大を後押ししています。

市場の成長を妨げる課題は何か？

オーガニック製品は、従来の同等品よりも入手や製造が難しく、高価な原料を要求されることがあります。化学合成農薬や化学肥料を使用しないオーガニック農業では、1エーカー当たりの収穫量が少なく、より多くの労働力を必要とします。そのため、オーガニック原料の価格は高くなります。

また、オーガニック認証を得るには生産者にとって費用がかかります。こうした問題は最終製品の価格上昇につながり、特に価格に敏感な国々では、オーガニックパーソナルケア・化粧品がより多くの人々にとって手に入りにくいものとなり、市場の成長を制限しています。

さらに、オーガニックパーソナルケア・化粧品の市場は競争が激化しており、ナチュラルオーガニック製品への顧客の関心を利用しようとする企業が増えています。その結果、ナチュラル、グリーン、オーガニックと謳いながら、そのような謳い文句のための定義された基準に従っていない製品を宣伝するグリーンウォッシングが行われています。このような欺瞞的なマーケティング手法は消費者を混乱させ、本物のオーガニックビジネスへの信頼を弱め、真のオーガニック製品と虚偽の主張をする製品を見分けることを困難にしています。グリーンウォッシングに対処するには、厳格な規制と消費者教育が必要ですが、オーガニック市場にとっては依然として継続的な懸念事項です。

目次

第1章 イントロダクション

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 市場概要

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 オーガニックパーソナルケア・化粧品市場：製品タイプ別

• 概要
• スキンケア
• ヘアケア
• オーラルケア
• メイクアップ化粧品
• その他

第6章 オーガニックパーソナルケア・コスメティック製品市場：流通チャネル別

• 概要
• 小売販売
• オンライン販売

第7章 オーガニックパーソナルケア・化粧品市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋地域
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第8章 競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第9章 企業プロファイル

• Aveda Corporation
• Burt's Bees
• The Estee Lauder Companies Inc.
• The Hain Celestial Group
• Amway Corporation
• Bare Escentuals Beauty, Inc.
• Arbonne International LLC
• Neutrogena Corporation
• The Body Shop International PLC
• Yves Rocher SA

第10章 付録

• 関連調査

Organic Personal Care and Cosmetic Products Market Valuation - 2026-2032

The organic personal care and cosmetic products market is being driven by increased consumer awareness of the harmful effects of synthetic ingredients, as well as a growing demand for natural and sustainable beauty solutions, resulting in a surge in product innovation and global market expansion. According to the analyst from Verified Market Research, the organic personal care and cosmetic products market is estimated to reach a valuation of USD 55.96 Billion over the forecast subjugating around USD 37.02 Billion in 2024.

Consumer perceptions of health, wellness, and environmental sustainability are shifting, which is driving demand for eco-friendly and cruelty-free beauty alternatives. This is driving market growth and diversification across a range of product categories in the organic personal care and cosmetics market. This enables the market to grow at a CAGR of 5.3% from 2026 to 2032.

Organic Personal Care and Cosmetic Products Market: Definition/ Overview

Organic personal care and cosmetic products are made with natural components farmed without synthetic pesticides, fertilizers, or genetically modified organisms (GMOs). These products are made with environmentally friendly procedures and are free of harmful ingredients like parabens, phthalates, and sulfates. They cover a wide range of products, including skincare, haircare, cosmetics, and hygiene.

Furthermore, the applications of organic personal care and cosmetic products are numerous. They provide consumers with an alternative to traditional goods, catering to those seeking safer and more environmentally responsible solutions for their beauty routines. These products are usually softer on the skin, which reduces the possibility of irritation or allergic reactions.

What are the Key Drivers that Boost the Demand for Organic Personal Care and Cosmetic Products?

There is an apparent shift towards items that are seen as more natural and safer as people grow more conscious of the effects that artificial chemicals and components have on their health and the environment. Organic personal care and cosmetic products, which contain materials grown without synthetic pesticides, fertilizers, or genetically modified organisms (GMOs), are seen as healthier and more environmentally friendly. This customer choice fuels demand and market expansion.

The organic personal care and cosmetics sector prioritizes sustainability and ecologically friendly methods throughout the supply chain, from ingredient sourcing to packaging. This appeals to consumers who are increasingly concerned about their environmental impact and seek products that reflect their ideals. Companies that demonstrate a commitment to environmental stewardship are more likely to attract and keep customers who want to make responsible purchases.

Furthermore, standards and certifications for organic products have been developed and enforced, providing a framework for customers to recognize real organic products. These restrictions ensure that products marketed as "organic" fulfill strict standards, promoting customer trust and driving market expansion.

What are the Challenges Hindering the Growth of the Market?

Organic products frequently demand more expensive ingredients that are more difficult to obtain and create than conventional equivalents. Organic farming, which does not use synthetic pesticides or fertilizers, produces fewer crops per acre and requires more labor. This increases the price of organic ingredients.

Also, gaining organic certification is expensive for producers. These issues contribute to higher end-product prices, limiting market growth by making organic personal care and cosmetic goods less accessible to a larger audience, particularly in price-sensitive nations.

Furthermore, the market for organic personal care and cosmetic products is becoming more competitive, with a rising number of businesses attempting to capitalize on customer interest in natural and organic products. This has resulted in the practice of "greenwashing," in which products are promoted as "natural," "green," or "organic" despite not following any defined standards for such claims. Such deceptive marketing methods confuse consumers, weaken faith in authentic organic businesses, and make it difficult for them to discern between truly organic products and those making false claims. Addressing greenwashing necessitates strict regulation and consumer education, yet it remains an ongoing concern for the organic market.

Category-Wise Acumens

What Factors Contribute to the Leadership of Skin Care Products in the Market?

According to VMR analysis, the skin care segment is estimated to hold the largest market share during the forecast period. Consumers are becoming increasingly conscious and concerned about the health and long-term care of their skin. This includes a better awareness of the negative effects synthetic chemicals and pollutants can have on the skin. Organic skin care solutions, which frequently contain natural ingredients viewed as milder and safer, appeal to consumers seeking to alleviate these worries. This increased awareness creates a desire for organic skin care products.

Moisturizers, serums, cleansers, face masks, and anti-aging products are among the items available in the organic skincare segment to satisfy the varying demands of consumers. This variety appeals to a wide range of people, from teenagers to the elderly, who are looking for solutions that address specific skin conditions including acne, dryness, and wrinkles. The ability to provide specific products for various skin types and issues has enabled the skin care segment to grab and hold a sizable share of the market.

Furthermore, advances in green chemistry and biotechnology have enabled the creation of organic skin care products that are both ecologically friendly and extremely effective. Innovations in formulation techniques and the discovery of novel organic chemicals have resulted in goods that compete with their synthetic counterparts. This has helped to eliminate the myth that organic goods are less effective, making the skincare market particularly appealing to consumers looking for natural alternatives without sacrificing product efficacy.

What are the Key Driving Forces for the Dominance of the Women Consumers?

The women segment is estimated to dominate the organic personal care and cosmetic products market during the forecast period. Historically, women are the primary users of personal care and beauty products. Women tend to spend more on these products than males, owing to societal standards and personal interest in beauty and skincare routines. This increased spending extends to the organic market, as women seek items thought to be safer and better for their complexion and overall well-being.

The market provides a broader range of organic personal care and cosmetic items for women, including skincare, haircare, and makeup, as well as specific products like organic menstrual care. The greater selection of products accessible addresses several parts of women's personal care routines, encouraging increased consumption and driving market growth.

Furthermore, women, particularly those in younger generations, are frequently more knowledgeable and worried about the health and environmental consequences of the products they use. This awareness influences their shopping preferences, causing people to favor organic and natural products that are free of dangerous chemicals and manufactured using ecologically beneficial methods. Organic personal care and cosmetic goods accord with these principles, which appeal to women and contribute to the segment's market domination.

Country/Region-wise Acumens

What Drivers Contribute to the Dominance of Europe in this Market?

According to VMR analyst, Europe is estimated to dominate the organic personal care and cosmetic products market during the forecast period. Europe has a solid basis in organic farming, bolstered by regulatory initiatives, subsidies, and a well-established certification system. This infrastructure assures a consistent supply of organic ingredients for personal care and cosmetics. The availability of locally sourced organic ingredients appeals not just to consumers trying to decrease their carbon footprint, but also helps producers to produce a diverse range of organic products more effectively. This, in turn, strengthens the region's position in the global market for organic personal care and cosmetic products.

Furthermore, European customers are generally well-informed about environmental issues and the impact of their purchasing habits on health and the environment. Many European countries place a great cultural focus on sustainability, natural ingredients, and ethical production processes. This increased consumer knowledge and demand for chemical-free goods has boosted the popularity and market share of organic personal care and cosmetics in Europe.

What are the Factors Leading to Substantial Share in the Asia Pacific Region?

Economic growth in Asia-Pacific has resulted in increased consumer prosperity, particularly in China, India, South Korea, and Australia. This economic growth has resulted in an expanding middle class with more disposable income and a desire to invest in high-quality personal care goods. Coupled with expanding awareness of the benefits of organic and natural components over synthetic ones, consumers in the region are increasingly preferring organic personal care products.

Furthermore, many Asian-Pacific countries have a long tradition of using natural and herbal medicines for health and beauty. This cultural trend benefits the organic personal care sector, as consumers choose goods that adhere to traditional techniques but are packaged in modern, handy ways. The combination of ancient wisdom and modern organic products appeals to a diverse audience, fueling market growth.

Competitive Landscape

The organic personal care and cosmetic products market's competitive environment is defined by a dynamic interaction of variables driving innovation, market positioning, and customer preference. Furthermore, corporations frequently use a variety of distribution channels, such as retail shops, online platforms, and direct sales, to reach a wide range of consumer segments.

Some of the prominent players operating in the organic personal care and cosmetic products market include:

Estee Lauder Companies

L'Oreal

Unilever

P&G

Johnson & Johnson

L'Occitane en Provence

Weleda

Yves Rocher

Hauschka

Korres

Innisfree

Khadi Natural

The Body Shop

Biotique

Mamaearth

Latest Developments

In March 2024, The Body Shop, a business known for ethical and natural beauty goods, announced a huge step toward sustainability with the introduction of a new line of refillable makeup items. This project is consistent with The Body Shop's historical commitment to environmental responsibility and addresses the growing consumer demand for eco-friendly cosmetic solutions.

In February 2024, Ulta Cosmetics, a top cosmetics retailer in the United States, announced a new project called the "Conscious Beauty Initiative." This program aims to educate customers about the beauty industry's sustainable practices while also highlighting firms that are devoted to clean beauty and environmental responsibility.

Organic Personal Care and Cosmetic Products Market, By Category

• Product Type:
• Skin Care
• Hair Care
• Oral Care
• Makeup and Color Cosmetics
• Others
• Consumer:
• Men
• Women
• Distribution Channel:
• Supermarkets/Hypermarkets
• Departmental Stores
• Drug Stores
• Brand Outlets
• Online Sales
• Others
• Region:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL ORGANIC PERSONAL CARE AND COSMETIC PRODUCTS MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL ORGANIC PERSONAL CARE AND COSMETIC PRODUCTS MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL ORGANIC PERSONAL CARE AND COSMETIC PRODUCTS MARKET, BY PRODUCT TYPE

• 5.1 Overview
• 5.2 Skin Care
• 5.3 Hair Care
• 5.4 Oral Care
• 5.5 Makeup Cosmetics
• 5.6 Others

6 GLOBAL ORGANIC PERSONAL CARE AND COSMETIC PRODUCTS MARKET, BY DISTRIBUTION CHANNEL

• 6.1 Overview
• 6.2 Retail Sale
• 6.3 Online Sale

7 GLOBAL ORGANIC PERSONAL CARE AND COSMETIC PRODUCTS MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East & Africa

8 GLOBAL ORGANIC PERSONAL CARE AND COSMETIC PRODUCTS MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 Aveda Corporation
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 Burt's Bees
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 The Estee Lauder Companies Inc.
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 The Hain Celestial Group
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Amway Corporation
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Bare Escentuals Beauty, Inc.
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 Arbonne International LLC
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 Neutrogena Corporation
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 The Body Shop International PLC
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments
• 9.10 Yves Rocher SA
  • 9.10.1 Overview
  • 9.10.2 Financial Performance
  • 9.10.3 Product Outlook
  • 9.10.4 Key Developments

10 Appendix

• 10.1 Related Research