女性用衛生洗浄剤の世界市場 - 市場規模：製品タイプ別、エンドユーザー別、地域別、予測

女性用衛生洗浄剤市場の評価-2026-2032

月経リテラシーの向上、個人の清潔に対する意識の高まり、持続可能な商品への動きが、女性用衛生洗浄市場を牽引しています。消費者は安全性と快適性を提供するアイテムをますます求めるようになっており、メーカーがオーガニックや天然処方を試すよう促しています。女性用衛生洗浄剤の市場規模は、2024年に265億4,000万米ドルと評価され、2032年には411億2,000万米ドルに達すると予想されています。これはCAGR 5.40%に相当します。

さらに、eコマースの成長によってこれらの商品へのアクセスや認知度が高まる一方で、月経の健康について女性に教えることを目的とした取り組みが、女性の衛生に関する議論を神秘化するのに役立っていることも、市場に拍車をかけています。社会的規範が変化するにつれて、身体的・精神的健康の両方を促進する女性用衛生洗浄剤への需要が高まり、女性の健康と清潔さへの取り組みが拡大していることを示しています。

女性用衛生洗浄剤市場定義・概要

女性用衛生洗浄剤は、膣の外側を清潔に保ち、pHレベルのバランスを整え、感染や臭いを防ぐことを目的とした専用の洗浄剤です。鎮静効果があり、刺激が少なく、膣の自然細菌叢を維持する物質が頻繁に含まれるように設計されています。女性用衛生洗浄剤は、シャワー時、月経後、運動後など、毎日の清潔にお使いいただけます。内服用ではないので、膣内環境の自然なバランスを変えないよう、指示通りに使用する必要があります。

女性用衛生洗浄剤市場の成長を促進する主な要因は何か？

女性用衛生洗浄剤市場は、個人の衛生意識と感染予防におけるその重要性の高まりによって牽引されています。世界保健機関（WHO）の報告書によると、年間23億人以上の女性と女児が月経を迎えており、この時期に衛生状態を良好に保つことは非常に重要です。Journal of Women's Health』誌に掲載された研究では、女性用衛生用品を毎日使用している女性は、膣炎を再発する可能性が65％低いことが判明しています。

特に発展途上国における可処分所得の増加が、洗浄剤などの女性用衛生用品の需要を押し上げています。世界銀行の報告によると、世界の1人当たりGDPは2000年の9,357ドルから2019年には1万1,417米ドルに上昇した（現在の米国ドル）。この経済拡大が都市化の進展と相まって市場を牽引しています。国連は、2050年までに世界人口の68％が都市に居住し、2018年の55％から増加すると予測しています。

さらに、洗浄剤を含む女性用衛生用品には、天然素材やオーガニックを求める大きな傾向があります。Verified Market Researchによると、世界のオーガニックパーソナルケア市場は2023年に207億1,000万米ドルとなり、2024年から2032年にかけてCAGR 9％で成長すると予測されています。Female Health Companyが実施した調査によると、62％の女性がインティメイトケアのために天然またはオーガニック製品を選んでおり、これがこの市場セグメントの革新と成長を促進しています。

市場成長を妨げる主な課題は何か？

地域によって異なる女性用衛生用品に関する文化的偏見やタブーは、市場にとって大きな障壁となっています。多くの文化では、月経の健康や清潔さを取り上げることはタブー視されており、女性が衛生洗浄剤を使用したり、衛生洗浄剤について学んだりすることを妨げています。このようなオープンな議論の欠如は、市場への浸透を制限し、消費者の知識を低下させ、最終的には特定の人口層、特に保守的な社会における成長を阻害します。

さらに、より実用的または効率的と思われる代替製品の存在も、もうひとつの障壁となっています。多くの女性は、石けんと水、あるいは自分が使いやすい他のインティメイトケア製品など、伝統的な衛生手順を好みます。このような傾向は、特にこれらの製品に関する知識が限られている場所や、消費者が専用の衛生洗浄剤を使用することの利点を十分に認識していない場所では、専用の女性用衛生洗浄剤の採用を制限します。

目次

第1章 世界の女性用衛生洗浄剤市場のイントロダクション

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 女性用衛生洗浄剤の世界市場展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 女性用衛生洗浄剤の世界市場：製品タイプ別

• 概要
• 通常のインティメイトウォッシュ
• 生理中のインティメイトウォッシュ

第6章 女性用衛生洗浄剤の世界市場：エンドユーザー別

• 概要
• 10代女性
• 成人女性

第7章 女性用衛生洗浄剤の世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋地域
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第8章 女性用衛生洗浄剤の世界市場の競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第9章 企業プロファイル

• Lemisol
• Emerita
• Healthy Hoohoo
• LACTACYD
• Summer's Eve
• Nature Certified
• Sliquid
• V Wash Plus
• SweetSpot
• Vagisil

第10章 主な発展

• 製品上市／開発
• 合併と買収
• 事業拡大
• パートナーシップと提携

第11章 付録

• 関連調査

Feminine Hygiene Wash Market Valuation - 2026-2032

The rising menstruation literacy, increased awareness of personal cleanliness, and a move toward sustainable goods are driving the feminine hygiene wash market. Consumers are increasingly looking for items that provide safety and comfort, prompting manufacturers to experiment with organic and natural formulas. The feminine hygiene wash market size is to have been valued at USD 26.54 Billion in 2024 and is expected to reach USD 41.12 Billion by 2032. This translates to a CAGR of 5.40%.

Furthermore, the market is also being spurred by the growth of e-commerce, which allows for more accessibility and visibility of these goods, while initiatives targeted at teaching women about menstruation health are helping to demystify discussions about feminine hygiene. As societal norms shift, the demand for feminine hygiene washes that promote both physical and emotional well-being grows, indicating a larger commitment to women's health and cleanliness.

Feminine Hygiene Wash Market: Definition/ Overview

Feminine hygiene wash is a specialized cleansing product meant to keep the exterior vaginal area clean, balance pH levels, and prevent infections and smells. It is designed to be soothing, non-irritating, and frequently contains substances that maintain the vagina's natural flora. Feminine hygiene wash can be used for everyday cleansing during showers, after menstruation, after exercise, or whenever freshness is required. It is not meant for internal usage and should be used as directed to avoid altering the natural balance of the vaginal environment.

What are the Key Factors Driving the Growth of the Feminine Hygiene Wash Market?

The feminine hygiene wash market is being driven by increased awareness of personal hygiene and its importance in infection prevention. According to a World Health Organization (WHO) report, over 2.3 billion women and girls menstruate annually, and keeping good hygiene during this time is critical. A study published in the Journal of Women's Health discovered that women who use feminine hygiene products daily are 65% less likely to get recurrent vaginal infections.

Increasing disposable wealth, particularly in developing nations, is pushing up demand for feminine hygiene products such as washes. The World Bank reports that worldwide GDP per capita climbed from $9,357 in 2000 to $11,417 in 2019 (in current US dollars). This economic expansion, combined with rising urbanization, is driving the market. The United Nations projects that by 2050, 68% of the world's population will reside in cities, up from 55% in 2018, potentially increasing access to and demand for these goods.

Furthermore, there is a huge trend toward natural and organic feminine hygiene products, including washes. According to Verified Market Research, the global organic personal care market was valued at USD 20.71 Billion in 2023 and is predicted to grow at a 9% CAGR between 2024 and 2032. A survey conducted by the Female Health Company indicated that 62% of women chose natural or organic products for intimate care, which is driving innovation and growth in this market segment.

What are the Primary Challenges Hindering the Market Growth?

Cultural stigma and taboos around feminine hygiene products in different regions are significant barriers to the market. In many cultures, addressing menstruation health and cleanliness is considered taboo, discouraging women from using or learning about hygiene washes. This lack of open debate restricts market penetration and lowers consumer knowledge, ultimately impeding growth in certain demographics, particularly in conservative societies.

Furthermore, the existence of substitute products that might be thought to be more practical or efficient serves as another barrier. Many women prefer traditional hygiene procedures, such as soap and water or other intimate care products that they are more comfortable with. This inclination restricts the adoption of specialized feminine hygiene washes, especially in places where knowledge about these products is limited or where consumers are not fully aware of the benefits of using dedicated hygiene washes.

Category-Wise Acumens

How Does Normal Hygiene Wash Products Drive the Growth of the Market?

The normal hygiene wash segment is estimated to dominate the market during the forecast period. The concept of maintaining regular personal hygiene is becoming more common. Normal intimate washes provide a gentle cleansing composition that is ideal for everyday use, giving a sensation of freshness and comfort throughout the day. The emphasis on everyday cleanliness regimens fuels the market for normal intimate washes.

Normal intimate washes have calming chemicals and a pH balance that is specifically suited for the delicate vaginal area. Regular application can help to reduce irritation, itching, and discomfort caused by sweat, friction, or tight clothing. This emphasis on preventive care and keeping a healthy vaginal environment drives the demand for normal intimate washes.

Furthermore, Normal intimate washes are appropriate for a wider spectrum of users than in-period washes. They can be used by pre-pubescent girls, pregnant or postpartum women, and even men to maintain genital hygiene. Normal intimate washes can also be used for non-menstrual purposes, such as after an exercise or swimming. This versatility, combined with a larger user base, contributes to normal intimate washes' market domination.

How Does the Demand for Repeated Usage for Female Adults Propel the Market?

The female adult segment is estimated to dominate the market during the forecast period. Female adults have lengthier menstrual cycles than teenagers. This correlates to a greater demand for feminine hygiene products, resulting in increased purchase frequency and overall spending on feminine hygiene items.

Female adults have greater disposable income than teenagers, who may rely on parental support to buy hygiene goods. This financial independence enables them to try new brands, select premium products, and potentially influence the purchasing decisions of future generations. Additionally, female individuals are more exposed to marketing campaigns and brand awareness initiatives, which may influence their selection for specific feminine hygiene washes.

Furthermore, Adult women's feminine hygiene needs vary depending on age, hormonal changes, and potential health risks. The market now offers a greater choice of feminine hygiene washes to meet these various demands, such as solutions for sensitive skin, pH balancing, and targeting specific issues like odor management. Female adults are more inclined to investigate these differences and select washes that are most suited to their own needs.

Country/Region-wise Acumens

What are the Drivers for the Dominance of the Asia Pacific region in the Market?

The Asia Pacific region is estimated to dominate the market during the forecast period. The Asia Pacific region has a sizable and growing female population, which directly influences the market for feminine hygiene products. According to the United Nations Population Division, Asia's female population was over 2.2 billion in 2020 and is expected to reach 2.4 billion by 2030. In India alone, the female population is predicted to increase from 662 million in 2020 to 717 million in 2030. This demographic trend greatly increases demand for feminine hygiene washes in the region.

Furthermore, in the Asia Pacific region, there is an increasing understanding of the importance of feminine hygiene in infection prevention. According to a study published in the journal BMC Women's Health, awareness of proper feminine hygiene practices grew in urban China from 62% in 2009 to 87% in 2019. Similarly, a survey done by the Indian Council of Medical Research found that the adoption of hygienic procedures during menstruation among adolescent girls in India increased from 50.7% in 2010 to 77.5% in 2020, indicating an increasing demand for feminine hygiene products such as wash.

What are the Key Growth Drivers for the Feminine Hygiene Wash Market in Europe?

Europe region is estimated to exhibit substantial growth within the market during the forecast period. Europe has experienced a considerable increase in awareness and education about feminine hygiene, which is driving market growth. According to a report by the European Parliament's Committee on Women's Rights and Gender Equality, measures to reduce period poverty and promote menstruation health education increased by 40% in EU member states between 2015 and 2020. According to a survey performed by the European Institute for Gender Equality, 78% of EU women now regard feminine hygiene products, especially intimate washes, to be important, up from 62% in 2010.

Furthermore, Europe's aging female population is helping to drive market growth as older women become more concerned about their intimate health. According to Eurostat, the proportion of women aged 65 and up in the EU-27 is expected to rise from 21.8% in 2019 to 30.3% in 2050. According to a study published in the European Journal of Obstetrics, Gynecology, and Reproductive Biology, 72% of postmenopausal women in Europe reported using feminine hygiene products daily, up from 45% in 2010, indicating a developing market segment.

Competitive Landscape

The competitive landscape of the feminine hygiene wash market is characterized by a confluence of prominent players, innovative startups, and technology providers providing a range of solutions to cater to the evolving needs of the market. Key players in the market often distinguish themselves using different product ingredients, strategic partnerships and cater to diverse needs, and offer women a more comprehensive range of choices for their intimate hygiene needs.

Some of the prominent players operating in the feminine hygiene wash market include:

Lemisol

Procter & Gamble

Kimberly-Clark Corporation

Johnson & Johnson

Unicharm Corporation

Essity AB

Kao Corporation

Daio Paper Corporation

Emerita,

Healthy Hoohoo,

LACTACYD

Summer's Eve

Nature Certified

Sliquid

V Wash Plus

SweetSpot

Vagisil

Latest Developments

In June 2023, Procter & Gamble Company announced a $24 million investment in Gujarat, India, to establish a personal healthcare manufacturing plant.

In April 2022, Kimberly-Clark launched new Poise Ultra Thin Pads with Wings. The thinnest pads guarantee 100% protection from bladder leaks.

In April 2021, Essity, a hygiene and health company, agreed to acquire approximately 44 percent of Colombian hygiene company Productos Familia S.A. After completing the transaction, Essity will own at least 94 percent of Familia, making them the largest stakeholder.

In March 2021, Piramal Pharma's consumer products division forayed into the feminine hygiene wash market. The company launched 'i-feel Gentle Intimate Wash' for women in India.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL FEMININE HYGIENE WASH MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL FEMININE HYGIENE WASH MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL FEMININE HYGIENE WASH MARKET, BY PRODUCT TYPE

• 5.1 Overview
• 5.2 Normal Intimate Wash
• 5.3 In-Period Intimate Wash

6 GLOBAL FEMININE HYGIENE WASH MARKET, BY END USER

• 6.1 Overview
• 6.2 Female Teenager
• 6.3 Female Adults

7 GLOBAL FEMININE HYGIENE WASH MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East and Africa

8 GLOBAL FEMININE HYGIENE WASH MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 Lemisol
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 Emerita
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Healthy Hoohoo
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 LACTACYD
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Summer's Eve
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Nature Certified
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 Sliquid
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 V Wash Plus
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 SweetSpot
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments
• 9.10 Vagisil
  • 9.10.1 Overview
  • 9.10.2 Financial Performance
  • 9.10.3 Product Outlook
  • 9.10.4 Key Developments

10 KEY DEVELOPMENTS

• 10.1 Product Launches/Developments
• 10.2 Mergers and Acquisitions
• 10.3 Business Expansions
• 10.4 Partnerships and Collaborations

11 Appendix

• 11.1 Related Research