強化水の世界市場：市場規模（製品別・流通チャネル別・地域別）、将来予測

強化水の市場規模と予測

強化水（エンハンスドウォーター）の市場規模は、2024年に70億9,000万米ドルと評価され、2026年から2032年にかけてCAGR 8.10%で成長し、2032年には132億2,000万米ドルに達すると予測されます。

フィットネス関連の活動やスポーツに対する若者の関心の高まりとともに、これらの製品に関連する健康上の利点に対する意識の高まりが、この市場の成長の主な要因となっています。世界の強化水市場レポートは、市場の全体的な評価を提供します。主要セグメント、動向、市場促進要因、市場抑制要因、競合情勢、市場で重要な役割を果たしている要因などを包括的に分析しています。

世界の強化水市場の定義

強化水とは、飲料のカテゴリー、または精製され汚染のないボトル入り飲料水の一種を指します。天然または人工の香料、甘味料、ビタミン・ミネラルなど、味や栄養価を高めるための成分を添加した水に分類されます。ダイエット飲料ではない清涼飲料水と比較するとカロリーは低いが、スポーツドリンクと同程度のカロリーが含まれています。

マグネシウム、カリウム、ナトリウム、炭水化物などの必須ミネラルを含み、体への補給に役立つが、バランスのとれた食事の代わりにはならないです。

これらは主に、高強度のワークアウトに取り組んでいる人、忙しいライフスタイルを送っている人、持ち運び可能な製品を好む人に消費されています。これらは持ち運びしやすいパッケージに入っているため、どこにでも持ち運ぶことができて便利です。ライフスタイルの変化による消化器系の健康に対する懸念の高まりと、よりクリーンで健康的なエナジードリンクに対する需要の高まりが、この市場の成長を促す主な要因となっています。

世界の強化水市場の概要

脱水が健康に及ぼす悪影響に対する意識の高まりにより、健康的な水分補給と爽やかな喉の渇きを癒す飲料に対する需要が増加していることが、世界の強化水市場の主な成長要因です。これに加えて、消費者が糖分や添加物の入った炭酸飲料よりも風味のある飲料を好むことも、この市場の成長を後押しすると予想されます。世界中の消費者の間で水分補給飲料の重要性が高まっていることも、この分野に利益をもたらすと予測されています。

強化水にはカリウム、ナトリウム、マグネシウムなどのミネラルが含まれており、体内のイオンバランスの維持に役立っています。多くの強化水製品には炭水化物が含まれており、体への補給を助けます。脱水が健康に及ぼす悪影響に対する認識が高まっているため、機能強化水市場は今後数年間で大幅に拡大すると思われます。これらの製品には、植物性成分、植物液、果物・野菜エキスなどの機能性食品要素が使用されています。

さらに、座りがちなライフスタイル、消化器系の健康に対する懸念、急速な都市化、アウトドア用のボトル入り飲料水に対する消費者の関心の高まりも、この市場の成長を後押ししています。さらに、より健康的なメリットを提供する革新的な製品を開発するための投資の増加や、ハーブ成分の配合も市場の大幅な成長に寄与しています。しかし、完全な栄養飲料ではないこと、製品の認知度が低いことなどの要因が、この市場の成長を妨げる可能性があります。

目次

第1章 世界の強化水市場：概要

• 市場概要
• 分析範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの分析手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 世界の強化水市場の展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 世界の強化水市場：製品別

• 概要
• フレーバー
• プレーン
• その他

第6章 世界の強化水市場：流通チャネル別

• 概要
• オンライン
• オフライン
• その他

第7章 世界の強化水市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第8章 世界の強化水市場の競合情勢

• 概要
• 各社の市場ランキング
• 主な開発戦略

第9章 企業プロファイル

• Nestle S.A
• Groupe Danone
• PepsiCo
• The Coca Cola Company
• Karma Culture LLC
• Hint Water Inc
• Kraft Foods
• New York Spring Water Inc
• Sunny Delight Beverages Company
• Penta Water

第10章 主な発展

• 製品上市／開発
• 企業合併・買収 (M&A)
• 事業拡大
• 提携・協力

第11章 付録

• 関連分析

Enhanced Water Market Size And Forecast

Enhanced Water Market size was valued at USD 7.09 Billion in 2024 and is projected to reach USD 13.22 Billion by 2032, growing at a CAGR of 8.10% from 2026 to 2032.

The increase in the awareness of the health benefits associated with these products along with rising interest in youngsters in fitness-related activities and sports are the major factors responsible for the growth of this market. The Global Enhanced Water Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Enhanced Water Market Definition

Enhanced water refers to a category of beverages or, a type of bottled water that has been purified and is free from contamination. It is categorized as water with added ingredients such as natural or artificial flavors, sweeteners, vitamins & minerals, etc to enhance the taste and nutritional benefits. These are low in calories when compared to non-diet soft drinks but contain an equal amount of calories like that of a sports drink.

They have a lot of benefits and contain essential minerals such as magnesium, potassium, sodium, and carbohydrates that help in the refuelling of the body but are not a substitute for a well-balanced diet rather, prove to be a good alternative for people who want to wean themselves off sugary beverages and sodas.

These are mostly consumed by people who are involved in a high-intensity workout, have busy lifestyles, and prefer on-the-go products. These come in easy-to-carry packaging which makes them convenient to carry anywhere. The increasing concerns towards digestive health due to changes in lifestyle and rising demand for cleaner and healthier energy drinks are the primary factors driving the growth of this market.

Global Enhanced Water Market Overview

The increase in demand for healthy hydrating and refreshing thirst-quenching drinks owing to the increasing awareness of the adverse effects of dehydration on health is the major factor responsible for the growth of the Global Enhanced Water Market. In addition to this, consumers' preference for flavored drinks over carbonated beverages loaded with sugars and additives is also expected to boost the growth of this market. The growing importance of hydration drinks among consumers around the world is predicted to benefit the sector.

Enhanced water contains minerals such as potassium, sodium, and magnesium, which help to maintain the body's ionic balance. Many enhanced water products include carbs, which aid in body replenishment. Because of raising awareness of the negative consequences of dehydration on health, the market for improved water is likely to rise significantly in the future years. Functional food elements such as plant-based ingredients, plant fluids, and fruit and vegetable extracts are used in these products.

Furthermore, sedentary lifestyles, concern towards digestive health, rapid urbanization, and growing interest of consumers in bottled water for outdoors have also fueled the growth of this market. Moreover, the increase in the investments to develop more innovative products that offer more health benefits and the incorporation of herbal ingredients has also helped in the substantial growth of the market. However, factors such as not a fully nutritional drink, and lack of awareness of the product may hinder the growth of this market.

Global Enhanced Water Market: Segmentation Analysis

The Global Enhanced Water Market is segmented on the basis of Product, Distribution Channel, And Geography.

Enhanced Water Market, By Product

• Flavored
• Plain
• Others

Based on Product, The market is bifurcated into Flavored, Plain, and Others. The Flavored segment holds the maximum share owing to creating a unique place in people's diets who are inclined towards flavored drinks.

Enhanced Water Market, By Distribution Channel

• Online
• Offline
• Others

Based on Distribution Channel, The market is bifurcated into Online, Offline, and Others. The Offline segment holds the largest share because of the higher product visibility across offline. Pharmacies, chemist shops, drug stores, hypermarkets and supermarkets, as well as retail outlets in airports, hotels, and movie theatres, are examples of offline distribution channels. A good factor is increased product visibility across retail locations such as CVS Health, Safeway, Wal-Mart, Walgreens, and Target. The majority of producers rely on retail establishments to distribute their goods. Product distribution in the market is also handled by agents and wholesalers. Wholesalers purchase things in bulk from producers, break them into small packets, and distribute them to retailers, who then sell them to consumers.

Enhanced Water Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world
• On the basis of Regional Analysis, The Global Enhanced Water Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America is expected to hold the largest market share in the forecast period owing to the surge in the trend of improved health and fitness among individuals and an increase in the preference for stimulant and chemical-free beverages.

Key Players

The "Global Enhanced Water Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Nestle S.A, Groupe Danone, PepsiCo, The Coca Cola Company, Karma Culture LLC, Hint Water Inc, Kraft Foods, New York Spring Water Inc, Sunny Delight Beverages Company, Penta Water. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

• In September 2021, Glucose Health, Inc. has launched GLUCODOWN enhanced water drink mixes that are available at Amazon.
• In August 2021, Evian launched its new enhanced sparkling water evian+ to combat energy slumps in the market. The new product is enhanced with magnesium and zinc to help contribute to normal cognitive function and comes in four flavors: Raspberry & Ginseng, Lime & Ginger, Grapefruit & Basil, and Cucumber & Mint.
• In September 2020, PepsiCo launched a new drink named Driftwell that is meant to help consumers relax and unwind before bed. The enhanced water drink contains 200 milligrams of L-theanine and 10% of the daily value of magnesium.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL ENHANCED WATER MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL ENHANCED WATER MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL ENHANCED WATER MARKET, BY PRODUCT

• 5.1 Overview
• 5.2 Flavored
• 5.3 Plain
• 5.4 Others

6 GLOBAL ENHANCED WATER MARKET, BY DISTRIBUTION CHANNEL

• 6.1 Overview
• 6.2 Online
• 6.3 Offline
• 6.4 Others

7 GLOBAL ENHANCED WATER MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East & Africa

8 GLOBAL ENHANCED WATER MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 Nestle S.A
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 Groupe Danone
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 PepsiCo
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 The Coca Cola Company
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Karma Culture LLC
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Hint Water Inc
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 Kraft Foods
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 New York Spring Water Inc
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 Sunny Delight Beverages Company
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments
• 9.10 Penta Water
  • 9.10.1 Overview
  • 9.10.2 Financial Performance
  • 9.10.3 Product Outlook
  • 9.10.4 Key Developments

10 KEY DEVELOPMENTS

• 10.1 Product Launches/Developments
• 10.2 Mergers and Acquisitions
• 10.3 Business Expansions
• 10.4 Partnerships and Collaborations

11 Appendix

• 11.1 Related Research