Product Code: GVR-4-68038-904-3
Enhanced Water Market Growth & Trends:
The global enhanced water market is anticipated to reach USD 14.87 billion by 2030 and is anticipated to grow at a CAGR of 9.2% during the forecast period, according to a new report by Grand View Research, Inc. These products are extremely popular among people suffering from kidney stones, bladder infection, fever, vomiting, and diarrhea. Enhanced water is also highly recommended for pregnant and breastfeeding women. Moreover, these products are consumed by people involved in a high-intensity workout and sports enthusiasts.
Increasing the adoption of enhanced water among all age groups is expected to positively influence market growth. Health benefits associated with these products, along with the rising interest of millennials in sports and fitness-related activities, play a substantial role in boosting the demand for electrolyte hydration drinks. Moreover, increasing number of product launches to suit the changing needs of customers is driving market growth. In February 2023, CORE Nutritional LLC launched Core Hydration+ with three variants: one to support the immune system, another to aid relaxation, and another to support healthy skin, hair, and nails.
Consumers are focusing on purchasing hydration beverages owing to the associated health benefits such as digestion and circulation and for enhancing their appearance since adequate hydration leads to clearer and healthier skin. Such benefits are expected to drive the consumption of electrolyte hydration drinks among health-conscious consumers. The shifting interest of millennials towards sports and fitness activities is expected to further drive the market across the globe.
Enhanced Water Market Report Highlights:
- The flavored segment held the largest market revenue share of over 65% in 2024. The product is preferred as it is a perfect replacement for all modern beverages that are not considered appropriate for health yet are consumed because of their taste.
- The plain segment is projected to grow at the fastest CAGR over the forecast period. Plain-enhanced water offers the benefits of added electrolytes, vitamins, and minerals without compromising water's clean and natural taste, making it a preferred choice for health-conscious individuals.
- The online segment is projected to grow at the fastest CAGR over the forecast period. The dominance of Generation Y, Z, and Alpha in the consumer segment who are more into shopping through the electronic media is driving the segment growth.
- North America held the largest market revenue share of over 45% in 2024. Rising spending on fitness among millennials in developing economies including China and India is expected to promote the scope of products such as hydration drinks among buyers.
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Segment Snapshot
- 2.3. Competitive Landscape Snapshot
Chapter 3. Global Enhanced Water Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
- 3.2. Industry Value Chain Analysis
- 3.2.1. Sales/Retail Channel Analysis
- 3.2.2. Profit Margin Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Industry Challenges
- 3.3.4. Industry Opportunities
- 3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
- 3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Influencing Buying Decisions
- 4.4. Consumer Product Adoption Trends
- 4.5. Observations & Recommendations
Chapter 5. Global Enhanced Water Market: Product Estimates & Trend Analysis
- 5.1. Global Enhanced Water Market Product: Key Takeaways
- 5.2. Product Movement Analysis & Market Share, 2025 & 2030
- 5.3. Global Enhanced Water Market Estimates & Forecast, By Product, 2018 to 2030 (USD Million)
- 5.3.1. Flavored
- 5.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.2. Plain
- 5.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 6. Global Enhanced Water Market: Distribution Channel Estimates & Trend Analysis
- 6.1. Global Enhanced Water Market Distribution Channel: Key Takeaways
- 6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
- 6.3. Global Enhanced Water Market Estimates & Forecast, By Distribution Channel, 2018 to 2030 (USD Million)
- 6.3.1. Online
- 6.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 6.3.2. Offline
- 6.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 7. Global Enhanced Water Market: Regional Estimates & Trend Analysis
- 7.1. Global Enhanced Water: Regional Outlook
- 7.2. Regional Marketplaces: Key Takeaways
- 7.3. Global Enhanced Water Market Estimates & Forecast, By Region, 2018 to 2030 (USD Million)
- 7.4. North America
- 7.4.1. North America Enhanced Water Market Estimates & Forecast, 2018 - 2030 (USD Million)
- 7.4.2. U.S.
- 7.4.2.1. Key Country Dynamics
- 7.4.2.2. U.S. Enhanced Water Market Estimates & Forecast, 2018 - 2030 (USD Million)
- 7.4.3. Canada
- 7.4.3.1. Key Country Dynamics
- 7.4.3.2. Canada Enhanced Water Market Estimates & Forecast, 2018 - 2030 (USD Million)
- 7.5. Europe
- 7.5.1. Europe Enhanced Water Market Estimates & Forecast, 2018 - 2030 (USD Million)
- 7.5.2. Germany
- 7.5.2.1. Key Country Dynamics
- 7.5.2.2. Germany Enhanced Water Market Estimates & Forecast, 2018 - 2030 (USD Million)
- 7.5.3. UK
- 7.5.3.1. Key Country Dynamics
- 7.5.3.2. UK Enhanced Water Market Estimates & Forecast, 2018 - 2030 (USD Million)
- 7.5.4. France
- 7.5.4.1. Key Country Dynamics
- 7.5.4.2. France Enhanced Water Market Estimates & Forecast, 2018 - 2030 (USD Million)
- 7.5.5. Italy
- 7.5.5.1. Key Country Dynamics
- 7.5.5.2. Italy Enhanced Water Market Estimates & Forecast, 2018 - 2030 (USD Million)
- 7.6. Asia Pacific
- 7.6.1. Asia Pacific Enhanced Water Market Estimates & Forecast, 2018 - 2030 (USD Million)
- 7.6.2. Australia
- 7.6.2.1. Key Country Dynamics
- 7.6.2.2. Australia Enhanced Water Market Estimates & Forecast, 2018 - 2030 (USD Million)
Chapter 8. Global Enhanced Water Market - Competitive Landscape
- 8.1. Recent Developments & Impact Analysis by Key Market Participants
- 8.2. Company Categorization
- 8.3. Company Market Share, 2024
- 8.4. Company Heat Map/ Positioning Analysis
- 8.5. Strategy Mapping
- 8.6. Company Profiles
- 8.6.1. BiPro USA (Agropur)
- 8.6.1.1. Company Overview
- 8.6.1.2. Financial Performance
- 8.6.1.3. Product Benchmarking
- 8.6.1.4. Strategic Initiatives
- 8.6.2. Keurig Dr Pepper Inc.
- 8.6.2.1. Company Overview
- 8.6.2.2. Financial Performance
- 8.6.2.3. Product Benchmarking
- 8.6.2.4. Strategic Initiatives
- 8.6.3. H2rOse
- 8.6.3.1. Company Overview
- 8.6.3.2. Financial Performance
- 8.6.3.3. Product Benchmarking
- 8.6.3.4. Strategic Initiatives
- 8.6.4. JUST Goods, Inc.
- 8.6.4.1. Company Overview
- 8.6.4.2. Financial Performance
- 8.6.4.3. Product Benchmarking
- 8.6.4.4. Strategic Initiatives
- 8.6.5. Essential Water, LLC
- 8.6.5.1. Company Overview
- 8.6.5.2. Financial Performance
- 8.6.5.3. Product Benchmarking
- 8.6.5.4. Strategic Initiatives
- 8.6.6. Hint Inc.
- 8.6.6.1. Company Overview
- 8.6.6.2. Financial Performance
- 8.6.6.3. Product Benchmarking
- 8.6.6.4. Strategic Initiatives
- 8.6.7. PepsiCo Inc.
- 8.6.7.1. Company Overview
- 8.6.7.2. Financial Performance
- 8.6.7.3. Product Benchmarking
- 8.6.7.4. Strategic Initiatives
- 8.6.8. Liquid Death Mountain Water
- 8.6.8.1. Company Overview
- 8.6.8.2. Financial Performance
- 8.6.8.3. Product Benchmarking
- 8.6.8.4. Strategic Initiatives
- 8.6.9. Karma Water
- 8.6.9.1. Company Overview
- 8.6.9.2. Financial Performance
- 8.6.9.3. Product Benchmarking
- 8.6.9.4. Strategic Initiatives
- 8.6.10. Viking Coca-cola Bottling Co.
- 8.6.10.1. Company Overview
- 8.6.10.2. Financial Performance
- 8.6.10.3. Product Benchmarking
- 8.6.10.4. Strategic Initiatives