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1452477

強化水（Enhanced Water）市場の評価：製品タイプ・付加要素・パッケージ・エンドユーザー・価格帯・流通チャネル・地域別の機会および予測 (2017～2031年)

Enhanced Water Market Assessment, By Product Type, By Infusions, By Packaging, By End-users, By Price Range, By Distribution Channel By Region, Opportunities and Forecast, 2017-2031F
出版日: | 発行: Market Xcel - Markets and Data | ページ情報: 英文 230 Pages | 納期: 3～5営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.76円
強化水（Enhanced Water）市場の評価：製品タイプ・付加要素・パッケージ・エンドユーザー・価格帯・流通チャネル・地域別の機会および予測 (2017～2031年)
出版日: 2024年03月18日
発行: Market Xcel - Markets and Data
ページ情報: 英文 230 Pages
納期: 3～5営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界の強化水（Enhanced Water）の市場規模は、2023年に50億6,000万米ドルに達し、2024年～2031年の予測期間中は7.95%のCAGRで推移し、2031年には93億2,000万米ドルの規模に成長すると予測されています。

消費者の健康意識、風味と製品の革新、アスリートの支持、フィットネストレンドの高まり、環境問題、携帯可能な利便性などの要因が同市場の需要拡大に大きく寄与しています。

市場を独占する電解質

電解質を加えた強化水は、いくつかの要因から人気を集めています。まずこれらは運動中の発汗によって失われた電解質を補給する便利で爽快な方法を消費者に提供するため、アスリートやフィットネス愛好家にとって魅力的なものとなっています。また、全体的な健康のための水分補給や、電解質バランスの重要性に対する意識の高まりが需要を後押ししています。さらに、幅広い種類の電解質が入手可能なため、多様な消費者の嗜好に対応したフレーバーや配合で水を強化し、購入を促しています。さらに、水分補給の改善やパフォーマンスの向上など、電解質の機能的な利点に重点を置いたマーケティングが、健康志向の消費者の人気をさらに高めています。

無糖強化水が市場の成長を促進する

無糖強化水が人気を集めているのにはいくつかの理由があります。健康志向が高まる中、消費者はカロリー摂取を管理し、砂糖の消費を抑えるために、糖分の多い飲料に代わるものを求めており、無糖の選択肢がより魅力的になっています。また、無糖強化水は、カロリーを追加することなく水分補給ができるため、低カロリーや低糖質の食事療法を行っている人に適しています。さらに、効果的なマーケティングにより、無糖飲料の健康上の利点が強調され、人気がさらに高まっています。

持続可能なパッケージが需要をさらに牽引

消費者の環境意識の高まりは、強化水市場における持続可能なパッケージングソリューションと環境に優しい生産慣行への需要につながっています。そのため、企業は消費者の持続可能性への期待に応えるため、リサイクル可能な包装資材の採用、プラスチック使用量の削減、植物由来および紙ベースの包装資材の追加、環境に優しい製造工程の導入などにより、環境意識の高い消費者に対応しています。

当レポートでは、世界の強化水の市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分・地域別の詳細分析、産業構造、市場成長への影響因子の分析、ケーススタディ、競合情勢、主要企業のプロファイルなどをまとめています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

  • 人口統計
  • 製品と市場のインテリジェンス
  • ブランド認知度のモード
  • 購入の決定において考慮される要素
  • プライバシーと安全規制への配慮
  • 購入チャネル
  • 購入頻度
  • 既存のユーザーまたは対象ユーザー
  • 友人、家族からの推薦/オンラインのレビュー
  • 製品/ブランドの吸収におけるブランドアンバサダーまたはインフルエンサーマーケティングの役割

第5章 世界の強化水市場の展望

  • 市場規模・予測
  • 製品タイプ別
    • フレーバー付き
    • プレーンまたはフレーバーなし
  • 付加要素別
    • ミネラル
    • ビタミン
    • アルカリ性
    • 電解質
    • 酸素化
    • その他
  • パッケージ別
    • 缶
    • パウチ
    • ボトル
    • テトラパック
    • その他
  • エンドユーザー別
    • 商業
    • 家庭
  • 価格帯別
    • 低価格
    • 高価格
  • 流通チャネル別
    • オフライン
    • オンライン
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋
    • 南米
    • 中東・アフリカ
  • 企業別市場シェア

第6章 世界の強化水市場の展望：地域別

  • 北米
  • 欧州
  • アジア太平洋
  • 南米
  • 中東・アフリカ

第7章 市場マッピング

  • 製品タイプ別
  • 付加要素別
  • パッケージ別
  • エンドユーザー別
  • 価格帯別
  • 流通チャネル別
  • 地域別

第8章 マクロ環境と産業構造

  • 需給分析
  • 輸出入分析
  • バリューチェーン分析
  • PESTEL分析
  • ポーターのファイブフォース分析

第9章 市場力学

  • 成長促進要因
  • 成長阻害要因 (課題・抑制要因)

第10章 主要企業の情勢

  • 市場リーダー上位5社の競合マトリックス
  • 市場リーダー上位5社の市場収益分析
  • M&A・ジョイントベンチャー (該当する場合)
  • SWOT分析（参入5社）
  • 特許分析（該当する場合）

第11章 価格分析

第12章 ケーススタディ

第13章 主要企業の見通し

  • Nestle S.A.
  • Pepsi Co.
  • The Coca Cola Company
  • Otsuka Pharmaceuticals Co., Ltd.
  • Danone SA
  • Hint Water Inc.
  • Karma Culture LLC
  • Penta Water Company LLC
  • Bisleri International Pvt. Ltd
  • Just Goods, Inc.
  • Essentia Water LLC
  • Keurig Dr Pepper Inc.

第14章 戦略的提言

第15章 当社について・免責事項

図表

List of Tables

  • Table 1. Pricing Analysis of Products from Key Players
  • Table 2. Competition Matrix of Top 5 Market Leaders
  • Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1.Global Enhanced Water Market, By Value, In USD Billion, 2017-2031F
  • Figure 2.Global Enhanced Water Market, By Volume, In Litres, 2017-2031F
  • Figure 3.Global Enhanced Water Market Share (%), By Product Type, 2017-2031F
  • Figure 4.Global Enhanced Water Market Share (%), By Infusions, 2017-2031F
  • Figure 5.Global Enhanced Water Market Share (%), By Packaging, 2017-2031F
  • Figure 6.Global Enhanced Water Market Share (%), By End-users, 2017-2031F
  • Figure 7.Global Enhanced Water Market Share (%), By Price Range, 2017-2031F
  • Figure 8.Global Enhanced Water Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 9.Global Enhanced Water Market Share (%), By Region, 2017-2031F
  • Figure 10.North America Enhanced Water Market, By Value, In USD Billion, 2017-2031F
  • Figure 11.North America Enhanced Water Market, By Volume, In Litres, 2017-2031F
  • Figure 12.North America Enhanced Water Market Share (%), By Product Type, 2017-2031F
  • Figure 13.North America Enhanced Water Market Share (%), By Infusions, 2017-2031F
  • Figure 14.North America Enhanced Water Market Share (%), By Packaging, 2017-2031F
  • Figure 15.North America Enhanced Water Market Share (%), By End-users, 2017-2031F
  • Figure 16.North America Enhanced Water Market Share (%), By Price Range, 2017-2031F
  • Figure 17.North America Enhanced Water Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 18.North America Enhanced Water Market Share (%), By Country, 2017-2031F
  • Figure 19.United States Enhanced Water Market, By Value, In USD Billion, 2017-2031F
  • Figure 20.United States Enhanced Water Market, By Volume, In Litres, 2017-2031F
  • Figure 21.United States Enhanced Water Market Share (%), By Product Type, 2017-2031F
  • Figure 22.United States Enhanced Water Market Share (%), By Infusions, 2017-2031F
  • Figure 23.United States Enhanced Water Market Share (%), By Packaging, 2017-2031F
  • Figure 24.United States Enhanced Water Market Share (%), By End-users, 2017-2031F
  • Figure 25.United States Enhanced Water Market Share (%), By Price Range, 2017-2031F
  • Figure 26.United States Enhanced Water Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 27.Canada Enhanced Water Market, By Value, In USD Billion, 2017-2031F
  • Figure 28.Canada Enhanced Water Market, By Volume, In Litres, 2017-2031F
  • Figure 29.Canada Enhanced Water Market Share (%), By Product Type, 2017-2031F
  • Figure 30.Canada Enhanced Water Market Share (%), By Infusions, 2017-2031F
  • Figure 31.Canada Enhanced Water Market Share (%), By Packaging, 2017-2031F
  • Figure 32.Canada Enhanced Water Market Share (%), By End-users, 2017-2031F
  • Figure 33.Canada Enhanced Water Market Share (%), By Price Range, 2017-2031F
  • Figure 34.Canada Enhanced Water Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 35.Mexico Enhanced Water Market, By Value, In USD Billion, 2017-2031F
  • Figure 36.Mexico Enhanced Water Market, By Volume, In Litres, 2017-2031F
  • Figure 37.Mexico Enhanced Water Market Share (%), By Product Type, 2017-2031F
  • Figure 38.Mexico Enhanced Water Market Share (%), By Infusions, 2017-2031F
  • Figure 39.Mexico Enhanced Water Market Share (%), By Packaging, 2017-2031F
  • Figure 40.Mexico Enhanced Water Market Share (%), By End-users, 2017-2031F
  • Figure 41.Mexico Enhanced Water Market Share (%), By Price Range, 2017-2031F
  • Figure 42.Mexico Enhanced Water Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 43.Europe Enhanced Water Market, By Value, In USD Billion, 2017-2031F
  • Figure 44.Europe Enhanced Water Market, By Volume, In Litres, 2017-2031F
  • Figure 45.Europe Enhanced Water Market Share (%), By Product Type, 2017-2031F
  • Figure 46.Europe Enhanced Water Market Share (%), By Infusions, 2017-2031F
  • Figure 47.Europe Enhanced Water Market Share (%), By Packaging, 2017-2031F
  • Figure 48.Europe Enhanced Water Market Share (%), By End-users, 2017-2031F
  • Figure 49.Europe Enhanced Water Market Share (%), By Price Range, 2017-2031F
  • Figure 50.Europe Enhanced Water Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 51.Europe Enhanced Water Market Share (%), By Country, 2017-2031F
  • Figure 52.Germany Enhanced Water Market, By Value, In USD Billion, 2017-2031F
  • Figure 53.Germany Enhanced Water Market, By Volume, In Litres, 2017-2031F
  • Figure 54.Germany Enhanced Water Market Share (%), By Product Type, 2017-2031F
  • Figure 55.Germany Enhanced Water Market Share (%), By Infusions, 2017-2031F
  • Figure 56.Germany Enhanced Water Market Share (%), By Packaging, 2017-2031F
  • Figure 57.Germany Enhanced Water Market Share (%), By End-users, 2017-2031F
  • Figure 58.Germany Enhanced Water Market Share (%), By Price Range, 2017-2031F
  • Figure 59.Germany Enhanced Water Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 60.France Enhanced Water Market, By Value, In USD Billion, 2017-2031F
  • Figure 61.France Enhanced Water Market, By Volume, In Litres, 2017-2031F
  • Figure 62.France Enhanced Water Market Share (%), By Product Type, 2017-2031F
  • Figure 63.France Enhanced Water Market Share (%), By Infusions, 2017-2031F
  • Figure 64.France Enhanced Water Market Share (%), By Packaging, 2017-2031F
  • Figure 65.France Enhanced Water Market Share (%), By End-users, 2017-2031F
  • Figure 66.France Enhanced Water Market Share (%), By Price Range, 2017-2031F
  • Figure 67.France Enhanced Water Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 68.Italy Enhanced Water Market, By Value, In USD Billion, 2017-2031F
  • Figure 69.Italy Enhanced Water Market, By Volume, In Litres, 2017-2031F
  • Figure 70.Italy Enhanced Water Market Share (%), By Product Type, 2017-2031F
  • Figure 71.Italy Enhanced Water Market Share (%), By Infusions, 2017-2031F
  • Figure 72.Italy Enhanced Water Market Share (%), By Packaging, 2017-2031F
  • Figure 73.Italy Enhanced Water Market Share (%), By End-users, 2017-2031F
  • Figure 74.Italy Enhanced Water Market Share (%), By Price Range, 2017-2031F
  • Figure 75.Italy Enhanced Water Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 76.United Kingdom Enhanced Water Market, By Value, In USD Billion, 2017-2031F
  • Figure 77.United Kingdom Enhanced Water Market, By Volume, In Litres, 2017-2031F
  • Figure 78.United Kingdom Enhanced Water Market Share (%), By Product Type, 2017-2031F
  • Figure 79.United Kingdom Enhanced Water Market Share (%), By Infusions, 2017-2031F
  • Figure 80.United Kingdom Enhanced Water Market Share (%), By Packaging, 2017-2031F
  • Figure 81.United Kingdom Enhanced Water Market Share (%), By End-users, 2017-2031F
  • Figure 82.United Kingdom Enhanced Water Market Share (%), By Price Range, 2017-2031F
  • Figure 83.United Kingdom Enhanced Water Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 84.Russia Enhanced Water Market, By Value, In USD Billion, 2017-2031F
  • Figure 85.Russia Enhanced Water Market, By Volume, In Litres, 2017-2031F
  • Figure 86.Russia Enhanced Water Market Share (%), By Product Type, 2017-2031F
  • Figure 87.Russia Enhanced Water Market Share (%), By Infusions, 2017-2031F
  • Figure 88.Russia Enhanced Water Market Share (%), By Packaging, 2017-2031F
  • Figure 89.Russia Enhanced Water Market Share (%), By End-users, 2017-2031F
  • Figure 90.Russia Enhanced Water Market Share (%), By Price Range, 2017-2031F
  • Figure 91.
  • Figure 92.Russia Enhanced Water Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 93.Netherlands Enhanced Water Market, By Value, In USD Billion, 2017-2031F
  • Figure 94.Netherlands Enhanced Water Market, By Volume, In Litres, 2017-2031F
  • Figure 95.Netherlands Enhanced Water Market Share (%), By Product Type, 2017-2031F
  • Figure 96.Netherlands Enhanced Water Market Share (%), By Infusions, 2017-2031F
  • Figure 97.Netherlands Enhanced Water Market Share (%), By Packaging, 2017-2031F
  • Figure 98.Netherlands Enhanced Water Market Share (%), By End-users, 2017-2031F
  • Figure 99.Netherlands Enhanced Water Market Share (%), By Price Range, 2017-2031F
  • Figure 100.Netherlands Enhanced Water Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 101.Spain Enhanced Water Market, By Value, In USD Billion, 2017-2031F
  • Figure 102.Spain Enhanced Water Market, By Volume, In Litres, 2017-2031F
  • Figure 103.Spain Enhanced Water Market Share (%), By Product Type, 2017-2031F
  • Figure 104.Spain Enhanced Water Market Share (%), By Infusions, 2017-2031F
  • Figure 105.Spain Enhanced Water Market Share (%), By Packaging, 2017-2031F
  • Figure 106.Spain Enhanced Water Market Share (%), By End-users, 2017-2031F
  • Figure 107.Spain Enhanced Water Market Share (%), By Price Range, 2017-2031F
  • Figure 108.Spain Enhanced Water Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 109.Turkey Enhanced Water Market, By Value, In USD Billion, 2017-2031F
  • Figure 110.Turkey Enhanced Water Market, By Volume, In Litres, 2017-2031F
  • Figure 111.Turkey Enhanced Water Market Share (%), By Product Type, 2017-2031F
  • Figure 112.Turkey Enhanced Water Market Share (%), By Infusions, 2017-2031F
  • Figure 113.Turkey Enhanced Water Market Share (%), By Packaging, 2017-2031F
  • Figure 114.Turkey Enhanced Water Market Share (%), By End-users, 2017-2031F
  • Figure 115.Turkey Enhanced Water Market Share (%), By Price Range, 2017-2031F
  • Figure 116.Turkey Enhanced Water Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 117.Poland Enhanced Water Market, By Value, In USD Billion, 2017-2031F
  • Figure 118.Poland Enhanced Water Market, By Volume, In Litres, 2017-2031F
  • Figure 119.Poland Enhanced Water Market Share (%), By Product Type, 2017-2031F
  • Figure 120.Poland Enhanced Water Market Share (%), By Infusions, 2017-2031F
  • Figure 121.Poland Enhanced Water Market Share (%), By Packaging, 2017-2031F
  • Figure 122.Poland Enhanced Water Market Share (%), By End-users, 2017-2031F
  • Figure 123.Poland Enhanced Water Market Share (%), By Price Range, 2017-2031F
  • Figure 124.Poland Enhanced Water Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 125.South America Enhanced Water Market, By Value, In USD Billion, 2017-2031F
  • Figure 126.South America Enhanced Water Market, By Volume, In Litres, 2017-2031F
  • Figure 127.South America Enhanced Water Market Share (%), By Product Type, 2017-2031F
  • Figure 128.South America Enhanced Water Market Share (%), By Infusions, 2017-2031F
  • Figure 129.South America Enhanced Water Market Share (%), By Packaging, 2017-2031F
  • Figure 130.South America Enhanced Water Market Share (%), By End-users, 2017-2031F
  • Figure 131.South America Enhanced Water Market Share (%), By Price Range, 2017-2031F
  • Figure 132.South America Enhanced Water Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 133.South America Enhanced Water Market Share (%), By Country, 2017-2031F
  • Figure 134.Brazil Enhanced Water Market, By Value, In USD Billion, 2017-2031F
  • Figure 135.Brazil Enhanced Water Market, By Volume, In Litres, 2017-2031F
  • Figure 136.Brazil Enhanced Water Market Share (%), By Product Type, 2017-2031F
  • Figure 137.Brazil Enhanced Water Market Share (%), By Infusions, 2017-2031F
  • Figure 138.Brazil Enhanced Water Market Share (%), By Packaging, 2017-2031F
  • Figure 139.Brazil Enhanced Water Market Share (%), By End-users, 2017-2031F
  • Figure 140.Brazil Enhanced Water Market Share (%), By Price Range, 2017-2031F
  • Figure 141.Brazil Enhanced Water Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 142.Argentina Enhanced Water Market, By Value, In USD Billion, 2017-2031F
  • Figure 143.Argentina Enhanced Water Market, By Volume, In Litres, 2017-2031F
  • Figure 144.Argentina Enhanced Water Market Share (%), By Product Type, 2017-2031F
  • Figure 145.Argentina Enhanced Water Market Share (%), By Infusions, 2017-2031F
  • Figure 146.Argentina Enhanced Water Market Share (%), By Packaging, 2017-2031F
  • Figure 147.Argentina Enhanced Water Market Share (%), By End-users, 2017-2031F
  • Figure 148.Argentina Enhanced Water Market Share (%), By Price Range, 2017-2031F
  • Figure 149.Argentina Enhanced Water Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 150.Asia-Pacific Enhanced Water Market, By Value, In USD Billion, 2017-2031F
  • Figure 151.Asia-Pacific Enhanced Water Market, By Volume, In Litres, 2017-2031F
  • Figure 152.Asia-Pacific Enhanced Water Market Share (%), By Product Type, 2017-2031F
  • Figure 153.Asia-Pacific Enhanced Water Market Share (%), By Infusions, 2017-2031F
  • Figure 154.Asia-Pacific Enhanced Water Market Share (%), By Packaging, 2017-2031F
  • Figure 155.Asia-Pacific Enhanced Water Market Share (%), By End-users, 2017-2031F
  • Figure 156.Asia-Pacific Enhanced Water Market Share (%), By Price Range, 2017-2031F
  • Figure 157.Asia-Pacific Enhanced Water Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 158.Asia-Pacific Enhanced Water Market Share (%), By Country, 2017-2031F
  • Figure 159.India Enhanced Water Market, By Value, In USD Billion, 2017-2031F
  • Figure 160.India Enhanced Water Market, By Volume, In Litres, 2017-2031F
  • Figure 161.India Enhanced Water Market Share (%), By Product Type, 2017-2031F
  • Figure 162.India Enhanced Water Market Share (%), By Infusions, 2017-2031F
  • Figure 163.India Enhanced Water Market Share (%), By Packaging, 2017-2031F
  • Figure 164.India Enhanced Water Market Share (%), By End-users, 2017-2031F
  • Figure 165.India Enhanced Water Market Share (%), By Price Range, 2017-2031F
  • Figure 166.India Enhanced Water Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 167.China Enhanced Water Market, By Value, In USD Billion, 2017-2031F
  • Figure 168.China Enhanced Water Market, By Volume, In Litres, 2017-2031F
  • Figure 169.China Enhanced Water Market Share (%), By Product Type, 2017-2031F
  • Figure 170.China Enhanced Water Market Share (%), By Infusions, 2017-2031F
  • Figure 171.China Enhanced Water Market Share (%), By Packaging, 2017-2031F
  • Figure 172.China Enhanced Water Market Share (%), By End-users, 2017-2031F
  • Figure 173.China Enhanced Water Market Share (%), By Price Range, 2017-2031F
  • Figure 174.China Enhanced Water Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 175.Japan Enhanced Water Market, By Value, In USD Billion, 2017-2031F
  • Figure 176.Japan Enhanced Water Market, By Volume, In Litres, 2017-2031F
  • Figure 177.Japan Enhanced Water Market Share (%), By Product Type, 2017-2031F
  • Figure 178.Japan Enhanced Water Market Share (%), By Infusions, 2017-2031F
  • Figure 179.Japan Enhanced Water Market Share (%), By Packaging, 2017-2031F
  • Figure 180.Japan Enhanced Water Market Share (%), By End-users, 2017-2031F
  • Figure 181.Japan Enhanced Water Market Share (%), By Price Range, 2017-2031F
  • Figure 182.Japan Enhanced Water Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 183.Australia Enhanced Water Market, By Value, In USD Billion, 2017-2031F
  • Figure 184.Australia Enhanced Water Market, By Volume, In Litres, 2017-2031F
  • Figure 185.Australia Enhanced Water Market Share (%), By Product Type, 2017-2031F
  • Figure 186.Australia Enhanced Water Market Share (%), By Infusions, 2017-2031F
  • Figure 187.Australia Enhanced Water Market Share (%), By Packaging, 2017-2031F
  • Figure 188.Australia Enhanced Water Market Share (%), By End-users, 2017-2031F
  • Figure 189.Australia Enhanced Water Market Share (%), By Price Range, 2017-2031F
  • Figure 190.Australia Enhanced Water Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 191.Vietnam Enhanced Water Market, By Value, In USD Billion, 2017-2031F
  • Figure 192.Vietnam Enhanced Water Market, By Volume, In Litres, 2017-2031F
  • Figure 193.Vietnam Enhanced Water Market Share (%), By Product Type, 2017-2031F
  • Figure 194.Vietnam Enhanced Water Market Share (%), By Infusions, 2017-2031F
  • Figure 195.Vietnam Enhanced Water Market Share (%), By Packaging, 2017-2031F
  • Figure 196.Vietnam Enhanced Water Market Share (%), By End-users, 2017-2031F
  • Figure 197.Vietnam Enhanced Water Market Share (%), By Price Range, 2017-2031F
  • Figure 198.Vietnam Enhanced Water Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 199.South Korea Enhanced Water Market, By Value, In USD Billion, 2017-2031F
  • Figure 200.South Korea Enhanced Water Market, By Volume, In Litres, 2017-2031F
  • Figure 201.South Korea Enhanced Water Market Share (%), By Product Type, 2017-2031F
  • Figure 202.South Korea Enhanced Water Market Share (%), By Infusions, 2017-2031F
  • Figure 203.South Korea Enhanced Water Market Share (%), By Packaging, 2017-2031F
  • Figure 204.South Korea Enhanced Water Market Share (%), By End-users, 2017-2031F
  • Figure 205.South Korea Enhanced Water Market Share (%), By Price Range, 2017-2031F
  • Figure 206.South Korea Enhanced Water Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 207.Indonesia Enhanced Water Market, By Value, In USD Billion, 2017-2031F
  • Figure 208.Indonesia Enhanced Water Market, By Volume, In Litres, 2017-2031F
  • Figure 209.Indonesia Enhanced Water Market Share (%), By Product Type, 2017-2031F
  • Figure 210.Indonesia Enhanced Water Market Share (%), By Infusions, 2017-2031F
  • Figure 211.Indonesia Enhanced Water Market Share (%), By Packaging, 2017-2031F
  • Figure 212.Indonesia Enhanced Water Market Share (%), By End-users, 2017-2031F
  • Figure 213.Indonesia Enhanced Water Market Share (%), By Price Range, 2017-2031F
  • Figure 214.Indonesia Enhanced Water Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 215.Philippines Enhanced Water Market, By Value, In USD Billion, 2017-2031F
  • Figure 216.Philippines Enhanced Water Market, By Volume, In Litres, 2017-2031F
  • Figure 217.Philippines Enhanced Water Market Share (%), By Product Type, 2017-2031F
  • Figure 218.Philippines Enhanced Water Market Share (%), By Infusions, 2017-2031F
  • Figure 219.Philippines Enhanced Water Market Share (%), By Packaging, 2017-2031F
  • Figure 220.Philippines Enhanced Water Market Share (%), By End-users, 2017-2031F
  • Figure 221.Philippines Enhanced Water Market Share (%), By Price Range, 2017-2031F
  • Figure 222.Philippines Enhanced Water Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 223.Middle East & Africa Enhanced Water Market, By Value, In USD Billion, 2017-2031F
  • Figure 224.Middle East & Africa Enhanced Water Market, By Volume, In Litres, 2017-2031F
  • Figure 225.Middle East & Africa Enhanced Water Market Share (%), By Product Type, 2017-2031F
  • Figure 226.Middle East & Africa Enhanced Water Market Share (%), By Infusions, 2017-2031F
  • Figure 227.Middle East & Africa Enhanced Water Market Share (%), By Packaging, 2017-2031F
  • Figure 228.Middle East & Africa Enhanced Water Market Share (%), By End-users, 2017-2031F
  • Figure 229.Middle East & Africa Enhanced Water Market Share (%), By Price Range, 2017-2031F
  • Figure 230.Middle East & Africa Enhanced Water Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 231.Middle East & Africa Enhanced Water Market Share (%), By Country, 2017-2031F
  • Figure 232.Saudi Arabia Enhanced Water Market, By Value, In USD Billion, 2017-2031F
  • Figure 233.Saudi Arabia Enhanced Water Market, By Volume, In Litres, 2017-2031F
  • Figure 234.Saudi Arabia Enhanced Water Market Share (%), By Product Type, 2017-2031F
  • Figure 235.Saudi Arabia Enhanced Water Market Share (%), By Infusions, 2017-2031F
  • Figure 236.Saudi Arabia Enhanced Water Market Share (%), By Packaging, 2017-2031F
  • Figure 237.Saudi Arabia Enhanced Water Market Share (%), By End-users, 2017-2031F
  • Figure 238.Saudi Arabia Enhanced Water Market Share (%), By Price Range, 2017-2031F
  • Figure 239.Saudi Arabia Enhanced Water Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 240.UAE Enhanced Water Market, By Value, In USD Billion, 2017-2031F
  • Figure 241.UAE Enhanced Water Market, By Volume, In Litres, 2017-2031F
  • Figure 242.UAE Enhanced Water Market Share (%), By Product Type, 2017-2031F
  • Figure 243.UAE Enhanced Water Market Share (%), By Infusions, 2017-2031F
  • Figure 244.UAE Enhanced Water Market Share (%), By Packaging, 2017-2031F
  • Figure 245.UAE Enhanced Water Market Share (%), By End-users, 2017-2031F
  • Figure 246.UAE Enhanced Water Market Share (%), By Price Range, 2017-2031F
  • Figure 247.UAE Enhanced Water Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 248.South Africa Enhanced Water Market, By Value, In USD Billion, 2017-2031F
  • Figure 249.South Africa Enhanced Water Market, By Volume, In Litres, 2017-2031F
  • Figure 250.South Africa Enhanced Water Market Share (%), By Product Type, 2017-2031F
  • Figure 251.South Africa Enhanced Water Market Share (%), By Infusions, 2017-2031F
  • Figure 252.South Africa Enhanced Water Market Share (%), By Packaging, 2017-2031F
  • Figure 253.South Africa Enhanced Water Market Share (%), By End-users, 2017-2031F
  • Figure 254.South Africa Enhanced Water Market Share (%), By Price Range, 2017-2031F
  • Figure 255.South Africa Enhanced Water Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 256.By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 257.By Infusions Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 258.By Packaging Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 259.By End-users Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 260.By Price Range Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 261.By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 262.By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023
目次
Product Code: MX11156

Global enhanced water market is projected to witness a CAGR of 7.95% during the forecast period 2024-2031, growing from USD 5.06 billion in 2023 to USD 9.32 billion in 2031. Factors such as consumers' health consciousness, innovations in flavor and product, endorsements of athletes, rising fitness trends and environmental concerns, convenience in portability, and on-the consumption are majorly contributing to promoting growth in the demand for the enhanced water market.

Endorsements from athletes and influencers and the rise of social media along with the popularity of fitness and sports activities contribute to the perception of enhanced water as a performance-enhancing and hydrating beverage choice. Moreover, effective marketing campaigns emphasize health benefits, hydration advantages, and unique features of enhanced water products, driving consumer interest and demand which helps the market to grow exponentially.

For instance, Grundfos, introduced SUREWATER mineral water in March 2023, which is a newly packaged mineral water launched to increase the water security in Ghana by providing affordable water and contributing towards a sustainable environment by eliminating the usage of single-use sachet water. SUREWATER will offer a refill service granting clean water access to 4,000 individuals in Otoase and 150,000 residents in Nsawam, alongside citizens from various areas of Accra. The initiative forms a segment of the broader GWI project, which strives to cultivate financially sustainable approaches for delivering water services to marginalized communities in Ghana, aiming to extend drinking water access to one million people by 2026.

Electrolyte to Dominate the Market

Electrolyte-infused enhanced water is gaining popularity due to several factors. It offers consumers a convenient and refreshing way to replenish electrolytes lost through sweating during physical activity, making it appealing to athletes and fitness enthusiasts. Moreover, the growing awareness of the importance of hydration and electrolyte balance for overall health and well-being drives the demand. Additionally, the availability of a wide range of electrolytes enhances water with the infusions of flavors and formulations catering to diverse consumer preferences, encouraging trial and repeat purchases. Moreover, the marketing emphasis on the functional benefits of electrolytes, such as improved hydration and enhanced performance, further fuels its popularity among health-conscious consumers.

For instance, Gatorade is a PepsiCo brand, announced in September 2023 for launch to expand its presence in the segment of hydration. Gatorade Water is anticipated by the company to hit the market in the first quarter of 2024. The company is aiming to target consumers preferring low and no-sugar hydration through the product driving its sales and growth in the sports drink category as well.

Sugar-Free Enhanced Water to Fuel the Growth of the Market

Sugar-free enhanced water is gaining popularity for several reasons. Amidst increasing health consciousness, consumers are seeking alternatives to sugary beverages to manage calorie intake and reduce sugar consumption, making sugar-free options more appealing. Also, sugar-free enhanced water offers hydration without the added calories, making it suitable for those following low-calorie or low-sugar diets. Moreover, effective marketing highlights the health benefits of sugar-free options further driving their popularity.

For instance, in March 2023, vitamin water, The Coca-Cola Company brand notified the additions of two latest flavors to its enhanced water product offerings, monk fruit and stevia. These products were added to its zero-sugar lineup along with an innovative reformulation, adding vitamins and nutrients. The new launches were made in convenience and grocery stores, named 'with love' and 'forever you', infused with raspberry and dark chocolate and tropical lime coconut flavors along with white curcumin, respectively. It is formulated with antioxidant vitamin C (100%), 25% of vitamin A and 30% of vitamin E. Both the drinks are full of vitamin b3, vitamin b5, vitamin b6, and vitamin b12 sources.

Sustainable Packaging to Drive the Demand Further

Increasing environmental consciousness among consumers leads to the demand for sustainable packaging solutions and eco-friendly production practices in the enhanced water market. As a result, companies are responding to environmentally conscious consumers by adopting recyclable packaging materials, reducing plastic usage, adding plant-based and paper packaging, and implementing environmentally friendly manufacturing processes to meet consumer expectations for sustainability. The emphasis on eco-consciousness aligns with consumer values and contributes to the long-term viability and success of enhanced water brands in an environmentally sensitive market landscape.

For instance, Boxed Water is Better provides sustainable alternatives to plastic bottles and aluminum cans. It launched a refreshing beverage in watermelon flavor, packed in a 500 ml sustainable carton. The classic flavor is made of drinking water which is 100% purified with sugar-free and zero added artificial sweeteners. The product is packaged in a 92 percent plant-based sustainable packaging. The lid is made from plants and has been derived from leftover waste from sustainably grown trees used for bioenergy and pulp. Boxed Water's 500mL carton has been recently certified as Carbon Neutral and using paper sourced from trees for each pack, the brand remains loyal to sustainability.

Flavored Enhanced Water to Dominate the Market

Flavored enhanced water is gaining popularity due to its appeal to consumers seeking hydration with a twist of taste. With an array of natural flavors, it offers a refreshing alternative to plain water, enticing those looking for a hydration routine. Additionally, flavored varieties often contain added nutrients like vitamins and antioxidants, further enhancing their appeal to health-conscious individuals.

For instance, in January 2024, Lemon Perfect announced the launch of its new flavors, namely, Blueberry, Coconut, and Watermelon, in the product-line of flavor enhanced water. The new bottles containing 15.2 ounce of liquid are replacing the previous 12-ounce fluid size. The newer larger bottles are adding value to consumers, being priced at USD 2.29. Lemon Perfect was made available in all 50 states of the United States, soon after its launch and in the retail stores, including Kroger, Publix, Sam's Club, Costco, Whole Foods, Albertsons, Target, CVS, and more.

Future Market Scenario (2024 - 2031F)

Ongoing innovation in the beverage industry results in the introduction of new formulations, flavors, and packaging formats, catering to diverse consumer preferences and needs, expanding the market in the future.

Manufacturers' innovative marketing strategies showcase the health benefits, advantages of hydration, and unique features of enhanced water products, contributing to their growing popularity and appeal to the consumer.

Brands of enhanced water are expanding their distribution networks to reach newer marketplaces, including convenience stores, supermarkets, gyms, and e-commerce platforms, further driving the market growth and accessibility for a positive future.

Key Players Landscape and Outlook

Key participants in the enhanced water market are driving the size of the market through product innovation, technology advancement, and strategic partnerships. The manufacturers are innovating and launching new products to cater to the dynamic needs of the consumers.

In June 2023, Nestle S.A. announced the expansion of its premium ionized alkaline water brand, Essentia Water in Canada. Utilizing a unique ionization process, Essentia produces water with a pH level of 9.5 or above, characterized by its pure and velvety flavor. After achieving success in the United States market, the product has become the leading alkaline water brand and the top-selling bottled water brand in the natural channel, Essentia is expanding its availability to several retailers throughout Ontario. These include Loblaws, Longo's, Metro, Circle K, and online platforms such as Amazon.ca, Well.ca, and others.

In February 2023, Keurig Dr Pepper Inc. launched 'perfectly pH balanced' premium enhanced water under its brand Core Hydration. The brand expanded its Core Hydration+ range of nutrient-enriched waters, formulated to support consumers' overall health with functional nutrients like Vitamin C, Zinc, L-Theanine, and Biotin, along with the infusions of real fruit extract and essences. The debut included three flavours, including Core Hydration+ Immunity consisting of Zinc and Vitamin C with a hint of lemon, Core Hydration+ Calm containing L-theanine with the taste of cucumber, and Core Hydration+ Vibrancy infused with Zinc, Biotin, and Vitamin C with the added flavor of grapefruit. These launches were available in 23.9 oz bottles which are made from 100% recycled plastic, post-consumer use.

Table of Contents

1.Research Methodology

2.Project Scope & Definitions

3.Executive Summary

4.Voice of Customer

  • 4.1.Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
  • 4.2.Product and Market Intelligence
  • 4.3.Mode of Brand Awareness
  • 4.4.Factors Considered in Purchase Decisions
    • 4.4.1.Quality
    • 4.4.2.Brand Image
    • 4.4.3.Product Variety and Range
    • 4.4.4.Packaging
    • 4.4.5.Taste
    • 4.4.6.Advertisements
    • 4.4.7.Innovation
    • 4.4.8.Price
    • 4.4.9.Availability and Accessibility
    • 4.4.10.Promotional Discounts
  • 4.5.Consideration of Privacy & Safety Regulations
  • 4.6.Purchase Channel
  • 4.7.Frequency of Purchase
  • 4.8.Existing or Intended User
  • 4.9.Recommendations from friends, family/online reviews
  • 4.10.Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5.Global Enhanced Water Market Outlook, 2017-2031F

  • 5.1.Market Size & Forecast
    • 5.1.1.By Value
    • 5.1.2.By Volume
  • 5.2.By Product Type
    • 5.2.1.Flavored
    • 5.2.2.Plain or Unflavored
  • 5.3.By Infusions
    • 5.3.1.Minerals
    • 5.3.2.Vitamins
    • 5.3.3.Alkaline
    • 5.3.4.Electrolyte
    • 5.3.5.Oxygenated
    • 5.3.6.Others
  • 5.4.By Packaging
    • 5.4.1.Cans
    • 5.4.2.Pouches
    • 5.4.3.Bottles
    • 5.4.4.Tetra Packs
    • 5.4.5.Others
  • 5.5.By End-users
    • 5.5.1.Commercial
    • 5.5.2.Residential
  • 5.6.By Price Range
    • 5.6.1.Value Segment
    • 5.6.2.Premium Segment
  • 5.7.By Distribution Channel
    • 5.7.1.Offline
      • 5.7.1.1.Departmental Stores
      • 5.7.1.2.Specialty Stores
      • 5.7.1.3.Others
    • 5.7.2.Online
  • 5.8.By Region
    • 5.8.1.North America
    • 5.8.2.Europe
    • 5.8.3.Asia-Pacific
    • 5.8.4.South America
    • 5.8.5.Middle East and Africa
  • 5.9.By Company Market Share (%), 2023

6.Global Enhanced Water Market Outlook, By Region, 2017-2031F

  • 6.1.North America*
    • 6.1.1.Market Size & Forecast
      • 6.1.1.1.By Value
      • 6.1.1.2.By Volume
    • 6.1.2. By Product Type
      • 6.1.2.1.Flavored
      • 6.1.2.2.Plain or Unflavored
    • 6.1.3.By Infusions
      • 6.1.3.1.Minerals
      • 6.1.3.2.Vitamins
      • 6.1.3.3.Alkaline
      • 6.1.3.4.Electrolyte
      • 6.1.3.5.Oxygenated
      • 6.1.3.6.Others
    • 6.1.4.By Packaging
      • 6.1.4.1.Cans
      • 6.1.4.2.Pouches
      • 6.1.4.3.Bottles
      • 6.1.4.4.Tetra Packs
      • 6.1.4.5.Others
    • 6.1.5.By End-users
      • 6.1.5.1.Commercial
      • 6.1.5.2.Residential
    • 6.1.6.By Price Range
      • 6.1.6.1.Value Segment
      • 6.1.6.2.Premium Segment
    • 6.1.7.By Distribution Channel
      • 6.1.7.1.Offline
      • 6.1.7.1.1.Departmental Stores
      • 6.1.7.1.2.Specialty Stores
      • 6.1.7.1.3.Others
      • 6.1.7.2.Online
    • 6.1.8.United States*
      • 6.1.8.1.Market Size & Forecast
      • 6.1.8.1.1.By Value
      • 6.1.8.1.2.By Volume
      • 6.1.8.2.By Product Type
      • 6.1.8.2.1.Flavored
      • 6.1.8.2.2.Plain or Unflavored
      • 6.1.8.3.By Infusions
      • 6.1.8.3.1.Minerals
      • 6.1.8.3.2.Vitamins
      • 6.1.8.3.3.Alkaline
      • 6.1.8.3.4.Electrolyte
      • 6.1.8.3.5.Oxygenated
      • 6.1.8.3.6.Others
      • 6.1.8.4.By Packaging
      • 6.1.8.4.1.Cans
      • 6.1.8.4.2.Pouches
      • 6.1.8.4.3.Bottles
      • 6.1.8.4.4.Tetra Packs
      • 6.1.8.4.5.Others
      • 6.1.8.5.By End-users
      • 6.1.8.5.1.Commercial
      • 6.1.8.5.1.1.Residential
      • 6.1.8.6.By Price Range
      • 6.1.8.6.1.Value Segment
      • 6.1.8.6.2.Premium Segment
      • 6.1.8.6.3.
      • 6.1.8.7.By Distribution Channel
      • 6.1.8.7.1.Offline
      • 6.1.8.7.1.1.Departmental Stores
      • 6.1.8.7.1.2.Specialty Stores
      • 6.1.8.7.1.3.Others
      • 6.1.8.7.2.Online
    • 6.1.9.Canada
    • 6.1.10.Mexico

All segments will be provided for all regions and countries covered

  • 6.2.Europe
    • 6.2.1.Germany
    • 6.2.2.France
    • 6.2.3.Italy
    • 6.2.4.United Kingdom
    • 6.2.5.Russia
    • 6.2.6.Netherlands
    • 6.2.7.Spain
    • 6.2.8.Turkey
    • 6.2.9.Poland
  • 6.3.Asia-Pacific
    • 6.3.1.India
    • 6.3.2.China
    • 6.3.3.Japan
    • 6.3.4.Australia
    • 6.3.5.Vietnam
    • 6.3.6.South Korea
    • 6.3.7.Indonesia
    • 6.3.8.Philippines
  • 6.4.South America
    • 6.4.1.Brazil
    • 6.4.2.Argentina
  • 6.5.Middle East & Africa
    • 6.5.1.Saudi Arabia
    • 6.5.2.UAE
    • 6.5.3.South Africa

7.Market Mapping, 2023

  • 7.1.By Product Type
  • 7.2.By Infusions
  • 7.3.By Packaging
  • 7.4.By End-users
  • 7.5.By Price Range
  • 7.6.By Distribution Channel
  • 7.7.By Region

8.Macro Environment and Industry Structure

  • 8.1.Demand Supply Analysis
  • 8.2.Import Export Analysis
  • 8.3.Value Chain Analysis
  • 8.4.PESTEL Analysis
    • 8.4.1.Political Factors
    • 8.4.2.Economic System
    • 8.4.3.Social Implications
    • 8.4.4.Technological Advancements
    • 8.4.5.Environmental Impacts
    • 8.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
  • 8.5.Porter's Five Forces Analysis
    • 8.5.1.Supplier Power
    • 8.5.2.Buyer Power
    • 8.5.3.Substitution Threat
    • 8.5.4.Threat from New Entrant
    • 8.5.5.Competitive Rivalry

9.Market Dynamics

  • 9.1.Growth Drivers
  • 9.2.Growth Inhibitors (Challenges and Restraints)

10.Key Players Landscape

  • 10.1.Competition Matrix of Top Five Market Leaders
  • 10.2.Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
  • 10.3.Mergers and Acquisitions/Joint Ventures (If Applicable)
  • 10.4.SWOT Analysis (For Five Market Players)
  • 10.5.Patent Analysis (If Applicable)

11.Pricing Analysis

12.Case Studies

13.Key Players Outlook

  • 13.1.Nestle S.A.
    • 13.1.1.Company Details
    • 13.1.2.Key Management Personnel
    • 13.1.3.Products & Services
    • 13.1.4.Financials (As reported)
    • 13.1.5.Key Market Focus & Geographical Presence
    • 13.1.6.Recent Developments
  • 13.2.Pepsi Co.
  • 13.3.The Coca Cola Company
  • 13.4.Otsuka Pharmaceuticals Co., Ltd.
  • 13.5.Danone SA
  • 13.6.Hint Water Inc.
  • 13.7.Karma Culture LLC
  • 13.8.Penta Water Company LLC
  • 13.9.Bisleri International Pvt. Ltd
  • 13.10.Just Goods, Inc.
  • 13.11.Essentia Water LLC
  • 13.12.Keurig Dr Pepper Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14.Strategic Recommendations

15.About Us & Disclaimer