モノの位置情報の世界市場規模：業界別、位置情報タイプ別、用途別、地域範囲別および予測

モノの位置情報市場と予測

モノの位置情報市場規模は、2024年に238億5,000万米ドルと評価され、2026～2032年にかけて36.82%のCAGRで成長し、2032年には2,137億1,000万米ドルに達すると予測されます。

• 特定の地域や環境内の物理的なモノ、デバイス、資産をリアルタイムで追跡、モニタリング、管理するために、GPS、RFID、Bluetooth、Wi-Fi、センサなどの位置認識技術が「モノの位置情報（Location of Things）」（LoT）として知られる概念と融合しています。
• リンクされたデバイスに空間認識や位置情報インテリジェンスを与えることで、LoTはモノのインターネット（IoT）パラダイムの範囲を拡大し、コンテキスト認識、ジオフェンシング、正確な測位を可能にします。
• LoTは、様々なセグメントやアプリケーションにおいて、ユーザー体験、意思決定、業務効率を改善するために、企業がネットワーク接続されたデバイスから生成される地理的データを収集、調査、活用することを可能にします。
• 企業は、資産や物体の実際の位置にリアルタイムでアクセスすることで、資産の活用を最適化し、物流を迅速化し、サプライチェーン管理を改善し、規制遵守を保証することができます。

モノの位置情報の世界市場力学

世界のモノの位置情報市場を形成している主要市場力学は以下の通りです。

主要市場促進要因

• 資産の可視性の向上：LoTはリアルタイムの資産追跡とモニタリングを提供し、企業は資産の所在と状況をより深く理解できるようになります。これにより、在庫管理が改善され、資産の有効活用が可能になり、業務効率が向上
• 業務効率の向上：LoTは、リアルタイムの位置データに基づいてルート計画、資産配分、リソース利用を最適化することで、企業のオペレーションを最適化し、ワークフローを合理化し、コストを削減し、需要を急増させます。LoTは、位置認識技術とモノのインターネットデバイスを組み合わせることでこれを実現します。
• 顧客体験の向上：LoTは、位置情報ベースのマーケティング、対象を絞ったプロモーション、位置情報ベースのアラートなど、顧客に合わせた位置情報ベースのサービスを提供することを可能にし、顧客満足度とエンゲージメントレベルを向上させています。
• 安全性とセキュリティ：LoTにより、資産や従業員をジオフェンスで囲い込み、リアルタイムでモニタリングすることが可能になり、安全性とセキュリティが向上します。これにより、企業は緊急事態に迅速に対応し、輸送中の資産を追跡し、危険な環境で安全プロトコルを実施することができます。
• スマートシティとインフラ：LoTは、交通信号、街灯、ゴミ箱、公共交通システムなどの都市資産をリアルタイムでモニタリング・管理し、効率性、持続可能性、生活の質の向上につなげることで、スマートシティとインフラの開発に重要な役割を果たします。

主要課題

• プライバシーの問題：位置情報の収集と利用は、個人の動きや活動の追跡・モニタリングに関連するプライバシーの問題を引き起こします。そのため、組織がこうしたプライバシーに関する懸念に対処し、GDPRやCCPAなどの規制を遵守して、位置情報が倫理的かつ責任を持って使用されているかどうかを確認する必要があります。
• 相互運用性と標準：異なる位置情報技術とIoTプラットフォーム間の相互運用性と標準の欠如は、異種システム間のシームレスな統合とデータ交換に大きな課題をもたらし、LoTソリューションの拡大性と採用を妨げています。
• データの正確性と信頼性：位置情報の正確性と信頼性を常に確保する必要があるため、LoTソリューションの有効性が課題となっています。さらに、信号干渉、環境条件、デバイスの制限などの要因が、位置情報の精度と一貫性に影響を及ぼしており、強固な校正と検証プロセスが必要となっています。
• セキュリティリスク：LoTは、不正アクセス、データ漏洩、位置偽装攻撃などのセキュリティリスクをもたらします。組織は、厳格なセキュリティ対策、暗号化プロトコル、アクセス制御を導入して、位置情報を保護し、機密情報の完全性と機密性を確保する必要があります。
• インフラと接続性：LoTソリューションの導入には、GPS衛星、携帯電話ネットワーク、Wi-Fiホットスポット、IoTゲートウェイなど、堅牢なインフラと信頼性の高い接続性が必要です。限られたネットワークカバレッジ、帯域幅の制限、接続性の問題は、特に遠隔地や農村部でのLoT展開のパフォーマンスとスケーラビリティに影響を与える可能性があります。

主要機会

• 資産の追跡と管理：LoTは、ロジスティクス、輸送、サプライチェーン管理などの産業において、資産、車両、機器のリアルタイムの追跡と制御を可能にします。これにより、可視性の向上、在庫管理の改善、資産活用の最適化が可能になり、業務効率の向上とコスト削減につながります。
• スマートシティと都市計画：LoT技術は、インフラ、公共施設、ユーティリティをリアルタイムでモニタリングすることで、よりスマートで効率的な都市を構築するために利用できます。これには、スマートパーキング、廃棄物管理、環境モニタリング、交通管理などのアプリケーションが含まれ、都市計画、持続可能性、市民生活の質の向上につながります。
• 屋内ナビゲーション：LoTソリューションは屋内測位とナビゲーション機能を提供し、ユーザーは空港、ショッピングモール、病院、大型施設などの複雑な屋内環境をナビゲートできます。これにより、顧客体験の向上、アクセシビリティの改善、販売とビジネスへの関与の増加の機会が生まれます。
• 精密農業：農業では、LoTによって農業従事者は作物、家畜、設備を正確にモニタリング・管理できるようになります。位置情報を環境センサや作物モニタリングシステムと統合することで、農業従事者は灌漑、施肥、害虫駆除を最適化し、収量の増加、資源使用の削減、耐久性の向上につなげることができます。
• 緊急対応と公共の安全：LoT技術は、自然災害、事故、セキュリティ事件などの危機発生時に、人員、車両、リソースのリアルタイム追跡を可能にすることで、緊急対応と公共の安全を向上させることができます。これにより、初動対応者や緊急管理機関にとって、より効果的な調整、迅速な対応、状況認識の向上が促進されます。

目次

第1章 世界のモノの位置情報市場の採用

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 世界のモノの位置情報市場展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 モノの位置情報の世界市場：用途別

• 概要
• IoT資産管理
• 位置情報インテリジェンス
• 位置情報ベースの顧客エンゲージメント＆広告プラットフォーム
• 位置情報ベースのソーシャルメディアモニタリング
• マッピング＆ナビゲーション
• その他

第6章 モノの位置情報の世界市場：業界別

• 概要
• 小売＆eコマース
• メディア＆エンターテイメント
• 製造業
• ヘルスケア＆ライフサイエンス
• 政府・公共事業
• その他

第7章 世界のモノの位置情報市場：位置情報タイプ別

• 概要
• 屋内位置情報
• 屋外位置情報

第8章 モノの位置情報の世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他の欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他のアジア太平洋
• その他
  • ラテンアメリカ
  • 中東・アフリカ

第9章 世界のモノの位置情報市場の競合情勢

• 概要
• 各社の市場ランキング
• 主要開発戦略

第10章 企業プロファイル

• IBM Corporation
• Google, Inc.（Alphabet, Inc.）
• Bosch Software Innovations GmbH
• Microsoft Corporation
• ESRI
• Qualcomm Technologies, Inc.
• Wireless Logic
• Ubisense Group Plc
• Pitney Bowes
• TIBCO Software, Inc

第11章 付録

• 関連調査

Location Of Things Market and Forecast

Location Of Things Market size is valued at USD 23.85 Billion in 2024 and is anticipated to reach USD 213.71 Billion by 2032, growing at a CAGR of 36.82% from 2026 to 2032.

• In order to provide real-time tracking, monitoring, and administration of physical things, devices, or assets inside a particular geographic area or environment, location-aware technologies like GPS, RFID, Bluetooth, Wi-Fi, or sensors are merged with the concept known as "Location of Things" (LoT).
• By giving linked devices spatial awareness or location intelligence, LoT expands the scope of the Internet of Things (IoT) paradigm and enables contextual awareness, geofencing, and accurate positioning.
• LoT makes it possible for businesses to gather, examine, and make use of the geographical data produced by networked devices in order to improve user experiences, decision-making, and operational efficiency in a variety of sectors and applications.
• Businesses may optimise asset utilisation, expedite logistics, improve supply chain management, and assure regulatory compliance by having real-time access to the actual location of assets or objects.

Global Location Of Things Market Dynamics

The key market dynamics that are shaping the global location of things market include:

Key Market Drivers:

• Improved Asset Visibility: LoT offers real-time asset tracking and monitoring, giving businesses a greater understanding of the whereabouts and conditions of their assets. This improves inventory control, makes better use of assets, and boosts operational efficiency.
• Enhanced Operational Efficiency: LoT allows enterprises to optimise their operations, streamline workflows, and cut costs by optimising route planning, asset allocation, and resource utilisation based on real-time location data, surging their demand. LoT does this by combining location-aware technologies with Internet of Things devices.
• Improved Customer Experience: LoT makes it possible to provide customers with tailored, location-based services including location-based marketing, targeted promotions, and location-based alerts, which raises customer satisfaction and engagement levels.
• Safety and Security: LoT makes it possible to geofence assets and employees and monitor them in real time, which improves safety and security. It enables businesses to react swiftly to emergencies, track assets in transit, and enforce safety protocols in hazardous environments.
• Smart Cities and Infrastructure: LoT plays a crucial role in the development of smart cities and infrastructure by enabling real-time monitoring and management of urban assets, such as traffic lights, streetlights, waste bins, and public transportation systems, leading to improved efficiency, sustainability, and quality of life.

Key Challenges:

• Privacy Concerns: The collection and use of location data raises privacy concerns related to the tracking and monitoring of an individual's movements and activities. Thus, the need to address these privacy concerns by the organizations and comply with regulations such as GDPR and CCPA for ensuring if location data is being used ethically and responsibly is proving challenging.
• Interoperability and Standards: The lack of interoperability and standards between different location technologies and IoT platforms is posing a huge challenge for seamless integration and data exchange between disparate systems, hindering the scalability and adoption of LoT solutions.
• Accuracy and Reliability of Data: The constant need to ensure the accuracy and reliability of location data is challenging the effectiveness of LoT solutions. Additionally, factors such as signal interference, environmental conditions, and device limitations is impacting the accuracy and consistency of location information, necessitating a robust calibration and verification process.
• Security Risks: LoT poses security risks such as unauthorized access, data leakage, and location spoofing attacks. Organizations must implement strict security measures, encryption protocols, and access controls to protect location data and ensure the integrity and confidentiality of sensitive information.
• Infrastructure and Connectivity: Deploying LoT solutions requires robust infrastructure and reliable connectivity, such as GPS satellites, cellular networks, Wi-Fi hotspots, and IoT gateways. Limited network coverage, bandwidth limitations, and connectivity issues can impact the performance and scalability of LoT deployments, especially in remote and rural areas.

Key Opportunities

• Asset Tracking and Management: LoT enables real-time tracking and control of assets, vehicles, and equipment in industries such as logistics, transportation, and supply chain management. This creates opportunities to increase visibility, improve inventory management, and optimize asset utilization, resulting in increased operational efficiency and reduced costs.
• Smart Cities and Urban Planning: LoT technology can be used to build smarter and more efficient cities by providing real-time monitoring of infrastructure, public facilities, and utilities. This includes applications such as smart parking, waste management, environmental monitoring, and traffic management, leading to improved urban planning, sustainability, and quality of life for citizens.
• Indoor Navigation: LoT solutions provide indoor positioning and navigation capabilities, allowing users to navigate complex indoor environments such as airports, shopping malls, hospitals, and large facilities. This creates opportunities to improve customer experience, improve accessibility, and increase sales and business engagement.
• Precision Agriculture: In agriculture, LoT allows farmers to accurately monitor and manage crops, livestock, and equipment. By integrating location data with environmental sensors and crop monitoring systems, farmers can optimize irrigation, fertilization, and pest control practices, leading to higher yields, reduced resource use, and increased durability.
• Emergency Response and Public Safety: LoT technology can improve emergency response and public safety by enabling real-time tracking of personnel, vehicles, and resources during crises such as natural disasters, accidents, and security incidents. This facilitates more effective coordination, faster response times, and improved situational awareness for first responders and emergency management agencies.

Global Location of Things Market Regional Analysis

Here is a more detailed regional analysis of the global location of things market

Asia Pacific

• The Asia-Pacific region is seeing a rapid increase in both urbanization and infrastructure, which is fueling the need for location-based services and solutions to deal with urban issues including resource management, public safety, and traffic congestion.
• As IoT adoption picks up steam in a variety of industries, including manufacturing, transportation, logistics, and smart cities, LoT solutions are finding a home in Asia-Pacific's emerging economies, which include China, India, and Southeast Asian nations.
• The demand for location-based mobile applications and services, like ride-hailing, food delivery, and e-commerce, depending on precise location data and real-time tracking, is being driven by Asia-Pacific's sizable mobile-first population and high smartphone penetration rates.

North America

• North America leads the world in technological innovation and is home to numerous eminent startups, technology companies, and research institutes that propel the Internet of Things, connectivity technologies, and IoT, creating a favourable environment for the growth of the LoT market.
• North America is a leader in the adoption of IoT technologies and smart devices in a number of industries, including retail, healthcare, transportation, and agriculture. Thereby, laying a solid basis for the use of LoT solutions for inventory optimisation, asset management, fleet tracking, and customer engagement.
• North America is home to high-speed networks for connectivity, such as 4G LTE and the soon-to-be 5G networks, enabling smooth data transfer and real-time communication for LoT applications like wearables and linked cars.

Global Location of Things Market: Segmentation Analysis

The Global Location of Things Market is segmented on the basis of Vertical, Location Type, Application, and Geography.

Location of Things Market, By Vertical

• Retail & E-Commerce
• Media & Entertainment
• Industrial Manufacturing
• Healthcare & Life Sciences
• Government & Public Utilities

Based on Vertical, the market is segmented into Retail & E-Commerce, Media & Entertainment, Industrial Manufacturing, Healthcare & Life Sciences, Government & Public Utilities, and Others. The retail & e-commerce segment is anticipated to grow rapidly through the forecast timespan owing to the integration of location-based technology with retail to augment product distribution, provide real-time offers to customers, enhance cross-sell opportunities, combat operational costs, and improve customer engagement.

Location of Things Market, By Location Type

• Indoor Location
• Outdoor Location

Based on Location Type, the market is segmented into Indoor Location and Outdoor Location. The indoor location type is anticipated to grow rapidly as this technology assists in recording real-time data to picture the visitors' preferences. The use of the Global Positioning System was reduced due to the inability of signals to pass through hard walls and hence the indoor location technology was boosted. The indoor location type helps in finding devices, navigating indoor spaces, helping with logistics in the warehouse, and gathering sensitive data.

Location of Things Market, By Application

• IoT Asset Management
• Location Intelligence
• Location-based Customer Engagement & Advertising Platform
• Location-based Social Media Monitoring
• Mapping and Navigation
• Others

Based on Application, the market is segmented into IoT Asset Management, Location Intelligence, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, Mapping and Navigation, and Others. Mapping and navigation contribute a major share in the location of things market. This technology is used to examine the image generated or the data acquired. Mapping and navigation using smartphones are very important in everyday life. Wi-Fi is also used increasingly for mapping and navigation for indoor places, where GPS services do not work efficiently. The integration of GIS and mapping technology enables enterprises to control the data flow and assists in workforce management.

Location of Things Market, By Geography

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa
• On the basis of Geography, the Global Location of Things Market is classified into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America holds the highest share in the location of things market owing to technological advancements, wide adoption of new technology, the presence of tech-savvy entities and developed IT infrastructure. Furthermore, North America is the home for a large number of domestic vendors, augmenting the Location of Things Market growth. The Asia Pacific is anticipated to grow over the forecast timespan due to its growing population and improvement in technology. Countries, such as Singapore and Hong Kong, are major contributors to the growth of the Location of Things Market in this region.

Key Players

The "Global Location of Things Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are ESRI, Wireless Logic, HERE, Navizon, Inc., Bosch.IO GmbH, Pitney Bowes, Inc., TIBCO (Cloud Software Group, Inc.), Trimble, Inc., Qualcomm Technologies, Inc.

Our market analysis also entails a section solely dedicated for such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

• Location of Things Market Recent Developments
• In June 2023, Google LLC launched precise location support for its AI chatbot Bard. This integration allows Bard to offer more pertinent information about nearby restaurants and other points of interest. Additionally, users can request Bard to provide concise summaries of articles or stories and quick explanations of various topics without delving into excessive detail.
• In June 2021, Verizon announced the acquisition of Senion, a company known for its indoor positioning platform that utilizes machine-learning sensor fusion technology to provide highly accurate positioning and navigation with sub-meter precision. With his acquisition, Senion's Location Technology team is part of Verizon's New Business Incubation, which is dedicated to expanding new automation businesses. Senion's capabilities complement Verizon's ongoing Digital Space Orchestration offering development through the Location Technology team.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL LOCATION OF THINGS MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL LOCATION OF THINGS MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL LOCATION OF THINGS MARKET, BY APPLICATION

• 5.1 Overview
• 5.2 IoT Asset Management
• 5.3 Location Intelligence
• 5.4 Location-based Customer Engagement & Advertising Platform
• 5.5 Location-based Social Media Monitoring
• 5.6 Mapping and Navigation
• 5.7 Others

6 GLOBAL LOCATION OF THINGS MARKET, BY VERTICAL

• 6.1 Overview
• 6.2 Retail & E-Commerce
• 6.3 Media & Entertainment
• 6.4 Industrial Manufacturing
• 6.5 Healthcare & Life Sciences
• 6.6 Government & Public Utilities
• 6.7 Others

7 GLOBAL LOCATION OF THINGS MARKET, BY LOCATION TYPE

• 7.1 Overview
• 7.2 Indoor Location
• 7.3 Outdoor Location

8 GLOBAL LOCATION OF THINGS MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East & Africa

9 GLOBAL LOCATION OF THINGS MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 IBM Corporation
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 Google, Inc. (Alphabet, Inc.)
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 Bosch Software Innovations GmbH
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 Microsoft Corporation
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 ESRI
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Qualcomm Technologies, Inc.
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 Wireless Logic
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Ubisense Group Plc
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 Pitney Bowes
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 TIBCO Software, Inc
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments

11 Appendix

• 11.1 Related Research