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市場調査レポート
商品コード
1402961
LoT(Location of Things)市場- 成長、将来展望、競合分析、2023年~2031年Location Of Things Market - Growth, Future Prospects and Competitive Analysis, 2023 - 2031 |
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LoT(Location of Things)市場- 成長、将来展望、競合分析、2023年~2031年 |
出版日: 2023年12月14日
発行: Acute Market Reports
ページ情報: 英文 116 Pages
納期: 即日から翌営業日
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LoT(Location of Things)市場は、今日の相互接続された世界で極めて重要な役割を果たしており、リアルタイムの位置追跡と分析のためのソリューションを提供しています。LoT市場は、2023年から2031年の予測期間中に23.3%のCAGRで成長すると予測されています。LoT市場は、様々なアプリケーションで正確な位置追跡と分析を可能にする上で極めて重要です。プライバシーやセキュリティに関する懸念が存在する一方で、リアルタイムの位置情報データに対する需要の高まりとIoT技術の拡大により、市場は成長を続けています。市場セグメンテーションと地域動向は、この業界のダイナミックな性質を浮き彫りにしており、さまざまなアプリケーションと産業分野が収益と成長を牽引しています。競合動向から、既存プレーヤーは企業や組織の進化する需要に対応し、高度に接続された世界における正確なマッピング、資産管理、ロケーション・インテリジェンス、マーケティング・エンゲージメントのためのソリューションを提供するのに有利な立場にあることが示唆されます。
IoT技術の進歩
モノのインターネット(IoT)の急速な進化がLoT(Location of Things)の成長を後押ししています。IoTデバイスはより洗練され、リアルタイムのデータ収集と位置追跡を可能にしています。この原動力は、スマートシティからロジスティクス、サプライチェーン管理まで、さまざまな業界でIoTソリューションの採用が増加していることに支えられています。この原動力の証拠は、IoTデバイスの普及と位置情報サービスとの統合に見ることができます。
正確なマッピングとナビゲーションの需要
正確なマッピングとナビゲーションは、自律走行車、ドローン配送、屋内ナビゲーションなど、さまざまなアプリケーションで不可欠となっています。この原動力は、正確な位置情報データに対するニーズの高まりと、マッピング・ナビゲーション技術の開発に表れています。この原動力は、マッピングサービスの拡大やモバイルアプリケーションにおける位置情報インテリジェンスの統合に見て取れます。
マーケティングのためのロケーション・インテリジェンス
位置情報インテリジェンスは、マーケティングおよびエンゲージメント戦略にとって重要なツールです。企業は位置情報を利用して、顧客に関連するプロモーション、オファー、位置情報サービスを提供します。この原動力は、位置情報に基づく広告の利用の増加と、パーソナライズされた顧客体験の需要によって支えられています。この促進要因は、位置情報マーケティングプラットフォームの成長と消費者エンゲージメントへの影響に見られます。
アプリケーション別(マッピング・ナビゲーション、資産管理、ロケーション・インテリジェンス、メディア、マーケティング・エンゲージメント):マッピングとナビゲーションが市場を独占
2022年には、マッピングとナビゲーションが収益面でリードしました。しかし、2023年から2031年までの予測期間では、メディア・マーケティング・エンゲージメントが最も高い年間平均成長率(CAGR)を示すと予想されます。これは、ターゲットを絞ったマーケティングと顧客エンゲージメントのために位置情報の利用が増加していることを反映しています。
北米が世界のリーダーであり続ける
LoT(Location of Things)市場は、明確な地理的動向を示しています。2022年には北米が収益面でリードし、市場に大きく貢献しました。2022年の売上比率が最も高い地域は北米でした。しかし、2023年から2031年までを展望すると、アジア太平洋地域のCAGRが最も高くなると予想されます。これは、アジア太平洋地域におけるLoT(Location of Things)ソリューションの採用が、都市化、物流、スマートシティ構想によって増加していることを反映しています。
市場シェア拡大のカギを握る技術革新
LoT(Location of Things)市場の競合情勢では、HERE Technologies、Google、Esri、Wireless Logic、Navizon, Inc.、Bosch.IO GmbH、Pitney Bowes Inc.、TIBCO(Cloud Software Group, Inc.)、Trimble Inc.、Qualcomm Technologies, Inc.などの主要企業が一貫してリーダーシップを発揮しています。これらの業界リーダーは、2022年に多額の収益を計上しており、2023年から2031年までの予測期間における戦略は、位置情報サービスの革新、地図およびナビゲーション・ソリューションの拡大、IoTデバイス・メーカーとの提携に重点を置くと予想されます。これらの主要プレーヤー間の競合が激化し、位置情報サービスのイノベーションとアクセシビリティが促進されます。
本レポートが回答する主な質問
LoT(Location of Things)市場の成長に影響を与える主なミクロおよびマクロ環境要因は何か?
現在および予測期間中の製品セグメントと地域に関する主な投資ポケットは?
2031年までの推定推計・市場予測
予測期間中に最も速いCAGRを占めるセグメントは?
市場シェアの大きいセグメントとその理由は?
中低所得国はLoT(Location of Things)市場に投資しているか?
LoT(Location of Things)市場で最大の地域市場はどこか?
アジア太平洋、ラテンアメリカ、中東・アフリカなどの新興市場における市場動向と力学は?
LoT(Location of Things)市場の成長を促進する主要動向は?
世界のLoT(Location of Things)市場で存在感を高めるための主要な競合企業とその主要戦略とは?
FIG. 9Market Positioning of Key Location Of Things Market Players, 2022
FIG. 10Global Location Of Things Market - Tier Analysis - Percentage of Revenues by Tier Level, 2022 Versus 2031
The location of things (LoT) market plays a pivotal role in today's interconnected world, providing solutions for real-time location tracking and analysis. The LoT market is expected to grow at a CAGR of 23.3% during the forecast period of 2023 to 2031. The LoT market is pivotal in enabling accurate location tracking and analysis for various applications. While privacy and security concerns exist, the market continues to grow due to the increasing demand for real-time location data and the expansion of IoT technology. Market segmentation and geographic trends highlight the dynamic nature of this industry, with various applications and industry sectors driving revenue and growth. Competitive trends suggest that established players are well-positioned to meet the evolving demands of businesses and organizations, providing solutions for precise mapping, asset management, location intelligence, and marketing engagement in a highly connected world.
Advancements in IoT Technology
The rapid evolution of the Internet of Things (IoT) has driven the growth of location of things. IoT devices are becoming more sophisticated, enabling real-time data collection and location tracking. This driver is supported by the increasing adoption of IoT solutions across various industries, from smart cities to logistics and supply chain management. Evidence for this driver can be observed in the proliferation of IoT devices and their integration with location-based services.
Demand for Precise Mapping and Navigation
Precise mapping and navigation have become essential in various applications, including autonomous vehicles, drone delivery, and indoor navigation. This driver is evident in the growing need for accurate location data and the development of mapping and navigation technologies. Evidence for this driver can be seen in the expansion of mapping services and the integration of location intelligence in mobile applications.
Location Intelligence for Marketing
Location intelligence is a critical tool for marketing and engagement strategies. Businesses use location data to target customers with relevant promotions, offers, and location-based services. This driver is supported by the increasing use of location-based advertising and the demand for personalized customer experiences. Evidence for this driver can be observed in the growth of location-based marketing platforms and their impact on consumer engagement.
Privacy and Security Concerns Privacy and security concerns are challenges in the location of things market. The collection and use of location data can raise privacy issues and expose individuals to potential security breaches. Evidence for this restraint can be found in the rising awareness of privacy rights and the need for strict data protection regulations, such as the General Data Protection Regulation (GDPR).
By Application (Mapping and Navigation, Asset Management, Location Intelligence, Media and Marketing Engagement): Mapping and Navigation Dominates the Market
In 2022, Mapping and Navigation led in terms of revenue. However, during the forecast period from 2023 to 2031, Media and Marketing Engagement is expected to exhibit the highest Compound Annual Growth Rate (CAGR). This reflects the increasing use of location data for targeted marketing and customer engagement.
By Vertical (Government, Defense, and Public Utilities, Transportation and Logistics, Retail and Consumer Goods, Manufacturing and Industrial, Healthcare, Others): Government, Defense, and Public Utilities Dominate the Market
In 2022, Government, Defense, and Public Utilities contributed significantly to the market's revenue. Looking ahead to the period from 2023 to 2031, the Retail and Consumer Goods sector is projected to have the highest CAGR. This indicates the growing importance of location-based solutions in the retail industry for customer engagement and supply chain optimization.
North America Remains the Global Leader
The location of things market exhibits distinct geographic trends. In 2022, North America led in terms of revenue, contributing significantly to the market. The region with the highest revenue percentage in 2022 was North America. However, looking ahead to the period from 2023 to 2031, the Asia-Pacific region is expected to have the highest CAGR. This reflects the increasing adoption of location of things solutions in the Asia-Pacific region, driven by urbanization, logistics, and smart city initiatives.
Innovations Remains to Key to Enhance Market Share
In the competitive landscape of the location of things market, top players such as HERE Technologies, Google, Esri, Wireless Logic, Navizon, Inc., Bosch.IO GmbH, Pitney Bowes Inc., TIBCO (Cloud Software Group, Inc.), Trimble Inc. and Qualcomm Technologies, Inc. have consistently demonstrated their leadership. These industry leaders reported substantial revenues in 2022, and their strategies for the forecast period from 2023 to 2031 are expected to focus on innovation in location-based services, expansion of mapping and navigation solutions, and partnerships with IoT device manufacturers. Competition among these key players intensifies, driving innovation and accessibility to location-based services.
Historical & Forecast Period
This study report represents analysis of each segment from 2021 to 2031 considering 2022 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2023 to 2031.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation ofLocation Of Things market are as follows:
Research and development budgets of manufacturers and government spending
Revenues of key companies in the market segment
Number of end users and consumption volume, price and value.
Geographical revenues generate by countries considered in the report:
Micro and macro environment factors that are currently influencing the Location Of Things market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
Market Segmentation
Application
Vertical
Region Segment (2021-2031; US$ Million)
North America
U.S.
Canada
Rest of North America
UK and European Union
UK
Germany
Spain
Italy
France
Rest of Europe
Asia Pacific
China
Japan
India
Australia
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Rest of Latin America
Middle East and Africa
GCC
Africa
Rest of Middle East and Africa
Key questions answered in this report:
What are the key micro and macro environmental factors that are impacting the growth of Location Of Things market?
What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
Estimated forecast and market projections up to 2031.
Which segment accounts for the fastest CAGR during the forecast period?
Which market segment holds a larger market share and why?
Are low and middle-income economies investing in the Location Of Things market?
Which is the largest regional market for Location Of Things market?
What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
Which are the key trends driving Location Of Things market growth?
Who are the key competitors and what are their key strategies to enhance their market presence in the Location Of Things market worldwide?