化粧品包装市場：材料、製品タイプ、用途、地域別、2026-2032年

化粧品包装市場の評価、2026-2032年

化粧品業界は、製品を保護し、棚へのアピールを強化し、ブランドのアイデンティティを伝えるために、革新的で視覚に訴えるパッケージングソリューションをますます求めるようになっています。プレミアム化粧品や高級化粧品は、洗練されたパッケージングによって高級感や洗練さを伝え、特にミレニアル世代やZ世代といった向上心のある消費者を惹きつけています。このように、革新的で魅力的なパッケージングへの需要が、2024年に393億2,000万米ドルを突破した市場規模の成長を押し上げ、2032年には615億4,000万米ドルの評価額に達します。

美容・パーソナルケア製品のオンライン販売の増加は、出荷や取り扱いに適したパッケージングへの需要を押し上げています。消費者とブランドは、安全な配送とユーザーの利便性を確保するため、保護機能、漏れ防止デザイン、調剤のしやすさを備えたパッケージングソリューションを優先しています。このため、美容・パーソナルケア製品のオンライン販売の拡大により、2026年から2032年にかけてCAGR 5.76%で市場が成長する可能性があります。

化粧品包装市場定義/概要

化粧品包装には、ボトル、ジャー、チューブなど、化粧品やパーソナルケア製品を保管、保護、分配するために設計された幅広い容器が含まれます。その主な機能は、製品の安全性、安定性、完全性を確保すると同時に、視覚的な魅力を高め、ブランドのアイデンティティを強化することです。

ガラスは内容物の品質を保ち、製品の高級イメージを高めるため、高級化粧品に好まれることが多いです。一方、プラスチックは汎用性、コストパフォーマンス、利便性が高く評価され、幅広い製品に採用されています。金属は環境要因に対するバリア性に優れるとともに、高級感やプレミアム感を演出することができます。一方、紙ベースの素材は、リサイクル可能で環境に優しい特性から人気を集めており、持続可能なパッケージングソリューションに対する需要の高まりと一致しています。

液体用にはボトル、クリーム用にはチューブ、粘性のある製品用にはジャー、正確に塗布するためにはローラーボールやペンなど、さまざまな包装タイプがさまざまな用途に使用されています。化粧品パッケージのデザインは、ブランドの差別化と消費者とのエンゲージメントにおいて重要な役割を果たしており、リサイクル可能な素材や生分解性素材による持続可能性が重視されるようになっています。

環境にやさしく持続可能な包装への重点の高まりは、化粧品包装市場の成長をどのように押し上げるか？

環境に優しく持続可能なパッケージングが重視されるようになっています。消費者やブランドは、リサイクル可能、生分解性、再生可能な資源から作られた素材を求めるようになってきています。プラスチック廃棄物を減らし、環境への影響を最小限に抑えようとする動きが、持続可能なパッケージングソリューションの技術革新を促進しています。パーソナライズされた美容製品の動向は、カスタムカラーや刻印など、オーダーメイドのパッケージングオプションを提供することをブランドに促しています。これにより、消費者のエンゲージメントが高まり、個人の嗜好や価値観に対応した独自の高級感が加わります。

印象的で視覚に訴えるパッケージへのニーズは、ソーシャルメディアやデジタル・マーケティングによって高まっています。デジタルのショーケースを強化し、ソーシャルメディアでの訴求力を高める人目を引くデザインは、消費者を惹きつけ、競争の激しい市場で際立つために不可欠になっています。高級感と機能性を兼ね備えたパッケージへの需要は、化粧品業界における贈答文化が後押ししています。高品質でエレガントなパッケージはギフト体験を高め、プレミアム製品に付加価値を与えます。

新興市場における可処分所得の拡大と豊かさの増大が、高級パッケージ化粧品の需要を牽引しています。これらの地域の消費者がブランド志向を強めるにつれ、高級化粧品パッケージ市場は拡大しています。化粧品の急速なデジタル化とオンラインでの認知度の向上は、革新的でカスタマイズされたパッケージングソリューションの機会を生み出しています。

高い原材料コストと複雑な開発は化粧品パッケージ市場の成長をどのように抑制するか？

バイオベースプラスチック、リサイクル素材、生分解性素材などの持続可能な素材は、従来のプラスチックに比べて原材料費が高いことが多いです。さらに、これらの材料の生産規模は小さいため、入手可能性が限られ、価格も高くなります。このため、化粧品包装メーカーは持続可能な慣行を採用しながら収益性を維持することが難しいです。持続可能な材料は、より複雑な開発・調達プロセスを必要とすることが多く、化粧品との適合性を確保するために大規模な調査、試験、認証が必要となります。

持続可能なパッケージング、特にリサイクル素材の採用は、リサイクルインフラや消費者教育の複雑さによって妨げられることが多いです。持続可能な包装資材の適切な廃棄とリサイクルを確保するには、製造業者、小売業者、消費者の協力が必要です。持続可能な包装資材の市場は断片的で、数多くの選択肢があります。そのため、化粧品ブランドは最も効果的で経済的なソリューションを選択することが難しいです。また、標準化や互換性がないことも、メーカーやサプライヤーにとって課題となります。

目次

第1章 世界の化粧品包装市場の導入

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 世界の化粧品包装市場の展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 世界の化粧品包装市場、材料別

• 概要
• ガラス
• 紙
• プラスチック
• 金属

第6章 世界の化粧品包装市場：製品タイプ

• 概要
• ボトル
• チューブ
• 瓶・容器
• ローラーボール
• ペンタイプ

第7章 世界の化粧品包装市場、用途別

• 概要
• スキンケア
• ヘアケア
• メイクアップ
• ネイルケア

第8章 世界の化粧品包装市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋地域
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第9章 世界の化粧品包装市場の競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第10章 企業プロファイル

• Amcor Limited
• Albea Group
• HCP Packaging
• RPC Group Plc
• Silgan Holdings Inc.
• DS Smith Plc
• Graham Packaging Company
• Libo Cosmetics Company C0., Ltd.
• AptarGroup, Inc
• WestRock Company

第11章 主な発展

• 製品上市／開発
• 合併と買収
• 事業拡大
• パートナーシップと提携

第12章 付録

• 関連調査

Cosmetic Packaging Market Valuation - 2026-2032

The cosmetics industry is increasingly seeking innovative and visually appealing packaging solutions to protect products, enhance shelf appeal, and communicate brand identity. Premium and luxury cosmetics rely on sophisticated packaging to convey exclusivity and sophistication, attracting aspirational consumers, particularly millennials and Gen Z. Thus, the demand for innovation and attractive packaging surge the growth of market size surpassing USD 39.32 Billion in 2024 to reach the valuation of USD 61.54 Billion by 2032.

The rise of online beauty and personal care product sales is boosting the demand for packaging that is suitable for shipping and handling. Consumers and brands are prioritizing packaging solutions with protective features, leak-proof designs, and ease of dispensing to ensure safe delivery and user convenience. Thus, the growing online beauty and personal care products enable the market to grow at a CAGR of 5.76% from 2026 to 2032.

Cosmetic Packaging Market: Definition/ Overview

Cosmetic packaging encompasses a wide range of containers, including bottles, jars, tubes, and other materials designed to store, protect, and dispense cosmetic and personal care products. Its primary functions are to ensure the safety, stability, and integrity of products, while also enhancing visual appeal and reinforcing brand identity.

Glass is often favored for premium cosmetic products because it preserves the quality of the contents and enhances the product's luxurious image. Plastic, on the other hand, is highly valued for its versatility, cost-effectiveness, and convenience, making it a popular choice for a wide range of products. Metal provides an excellent barrier against environmental factors while also contributing a high-end, premium appearance. Meanwhile, paper-based materials are gaining popularity due to their recyclability and eco-friendly characteristics, aligning with the growing demand for sustainable packaging solutions.

Different packaging types serve various purposes: bottles are used for liquids, tubes for creams, jars for viscous products, and roller balls or pens for precise application. The design of cosmetic packaging plays a crucial role in brand differentiation and consumer engagement, with a growing emphasis on sustainability through recyclable and biodegradable materials.

How does the Increasing Emphasis on Eco-Friendly and Sustainable Packaging Surge the Growth of the Cosmetic Packaging Market?

The growing emphasis on eco-friendly and sustainable packaging. Consumers and brands are increasingly seeking materials that are recyclable, biodegradable, or made from renewable sources. The push to reduce plastic waste and minimize environmental impact is driving innovation in sustainable packaging solutions. The trend toward personalized beauty products is encouraging brands to offer bespoke packaging options, such as custom colors and engravings. This enhances consumer engagement and adds a unique touch of luxury, catering to individual preferences and values.

The need for striking and visually appealing packaging is amplified by social media and digital marketing. Eye-catching designs that enhance digital showcases and boost social media appeal are becoming essential for attracting consumers and standing out in a competitive market. The demand for packaging that combines luxury with functionality is driven by the gifting culture in the cosmetics industry. High-quality, elegant packaging enhances the gifting experience and adds value to premium products.

Expanding disposable incomes and increasing affluence in emerging markets are driving the demand for premium packaged cosmetics. As consumers in these regions become more brand-conscious, the market for high-end cosmetic packaging is expanding. The rapid digital transformation and increased online visibility of cosmetic products are creating opportunities for innovative and customized packaging solutions.

How do the High Raw Material Costs and Complex Development Hinder the Growth of the Cosmetic Packaging Market?

Sustainable materials, such as bio-based plastics, recycled materials, and biodegradables, often have higher raw material costs compared to conventional plastics. Additionally, the production scale for these materials is smaller, leading to limited availability and higher prices. This makes it difficult for cosmetic packaging manufacturers to maintain profitability while adopting sustainable practices. Sustainable materials often require more complex development and sourcing processes, necessitating extensive research, testing, and certification to ensure compatibility with cosmetic products.

The adoption of sustainable packaging, especially recycled materials, is often hindered by the complexities of recycling infrastructure and consumer education. Ensuring proper disposal and recycling of sustainable packaging materials requires collaboration between manufacturers, retailers, and consumers. The market for sustainable packaging materials is fragmented, with numerous options available. This makes it difficult for cosmetic brands to choose the most effective and economical solution. The lack of standardization and compatibility can also pose challenges for manufacturers and suppliers.

Category-Wise Acumens

How the Increasing Demand for Flexible Packaging, and Lightweight Packaging Surge the Growth of Plastic Segment?

The plastic segment is poised to maintain its leadership in the cosmetic packaging market owing to its versatility, durability, and cost-effectiveness. Plastic's ability to be molded into various shapes and sizes makes it ideal for innovative, lightweight, and shatterproof packaging, which is particularly advantageous for portability and safety in settings like bathrooms and during travel. The demand for flexible packaging options, such as tubes and pouches, further drives the growth of plastic packaging, as they are favored for their convenience and suitability for e-commerce.

Innovations in plastic packaging, including post-consumer recycled (PCR) plastics, bio-based plastics, and biodegradable plastics, are enhancing both its performance and sustainability. These materials not only address environmental concerns by reducing waste and using renewable resources but also comply with increasing regulatory scrutiny over single-use plastics. Additionally, plastic packaging's ability to support extensive customization through color printing, labeling, and embossing allows brands to differentiate their products and strengthen their brand identity effectively. This customization, combined with the cost advantages of plastic, particularly benefits brands in the mass market, enabling them to offer competitive pricing and maintain good profit margins.

How does the Increasing Consumer Preference for Hair Care, and the Variety of Packaging Bottles Foster the Growth of the Hair Care Segment?

The hair care segment is significantly influencing the cosmetic packaging market, driven by escalating consumer interest in hair health, styling, and tailored routines. Products such as shampoos, conditioners, serums, and styling aids demand diverse packaging types bottles, tubes, jars, and dispensers to cater to their specific application methods and formulations. A surge in demand for user-friendly packaging solutions, such as flip-top caps and pump dispensers, is noticeable, enhancing usability and dosage control.

Additionally, the premiumization trend is prompting the use of high-quality, aesthetically pleasing packaging to convey luxury. Employing materials and designs like glass bottles and metallic finishes helps products stand out in a competitive market. Personalization is also becoming crucial, with consumers seeking products attuned to their specific needs. Brands are responding with customized packaging options like bespoke labels and monogramming, enhancing customer engagement. Furthermore, sustainability is a growing focus, with an increasing shift towards eco-friendly materials like recycled plastics and refillable systems to meet consumer expectations for environmentally responsible products.

Country/Region-wise Acumens

How the High-Quality and Luxurious Packaging Foster the Growth of Cosmetic Packaging Market in Europe?

Europe substantially dominates the cosmetic packaging market, driven by its role as a hub for prominent cosmetic brands and a strong emphasis on innovation and sustainability. The region is home to world-renowned brands renowned for their high-quality, luxurious packaging and commitment to sustainable practices. These leading brands invest significantly in research and development to create innovative packaging solutions that enhance user experience, align with brand identities, and stand out in a competitive market.

Sustainability is a key focus in Europe, with consumer awareness about environmental impacts leading to a growing demand for eco-friendly packaging options, such as recycled materials and refillable systems. Stringent EU regulations on cosmetics and packaging further ensure high safety and quality standards, which enhances consumer trust and supports market growth. Europe's diverse cultural landscape necessitates customized and localized packaging to meet varied consumer preferences, supported by a robust retail and distribution network that spans both physical stores and online channels. The luxury segment in Europe benefits particularly from sophisticated packaging that signifies exclusivity and premium quality, catering to consumers' aspirations for high-end products. Additionally, technological advancements are driving innovations like smart and interactive packaging, which enhance consumer engagement and offer unique brand experiences, fueling the dynamic expansion of the cosmetic packaging market in the region.

How the Burgeoning Middle Class and Exposure to International Brands Accelerates the Growth of the Cosmetic Packaging Market in Asia Pacific?

The Asia Pacific region is anticipated to experience the fastest growth in the cosmetic packaging market during the forecast period. The burgeoning middle class and rising disposable incomes in countries like China, India, and Southeast Asia are significantly boosting consumer spending on personal care and beauty products. As these economies flourish, there is a marked increase in demand for both premium and luxury cosmetic packaging. The growing purchasing power of the middle class, along with exposure to international brands and global beauty trends through social media, e-commerce platforms, and international travel.

Consumers in the region are increasingly drawn to high-quality packaging that aligns with global standards while reflecting local cultural preferences. The trend towards aspirational lifestyles is driving a preference for visually appealing and high-end packaging solutions. Additionally, as disposable incomes rise, there is a noticeable shift towards premiumization in cosmetic packaging, with consumers willing to invest in products that offer superior quality and a luxurious experience.

Environmental consciousness is also on the rise, with consumers demanding sustainable packaging solutions such as recyclable materials and refillable systems. The growth of e-commerce is further amplifying the need for robust packaging that ensures product integrity during shipping and enhances the unboxing experience. Personalized and customized packaging solutions are becoming increasingly popular, catering to individual preferences and lifestyles. Moreover, the expanding travel retail sector, fueled by increased travel habits, is creating opportunities for packaging tailored to travelers, including miniature sizes and exclusive gift sets.

Competitive Landscape

The competitive landscape of the Cosmetic Packaging Market is dynamic and constantly evolving. Manufacturers must stay ahead of industry trends, invest in innovation, and focus on sustainability to remain competitive.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the cosmetic packaging market include:

• Amcor Limited
• Albea Group
• AptarGroup, Inc.
• Berry Global Group, Inc.
• Gerresheimer AG
• Huhtamaki Oyj
• HCP Packaging
• RPC Group Plc

Latest Developments:

• In September 2023, AptarGroup, Inc. announced the launch of a new line of airless skincare packaging solutions. The airless packaging method preserves product integrity, increases shelf life, and improves user experience by allowing for precise and controlled dispensing.
• In May 2023, Amcor Limited announced the launch of a new line of post-consumer recycled (PCR) plastic tubes for the beauty and personal care industries. The PCR tubes are created from recycled plastic waste and provide a more sustainable packaging solution for cosmetic businesses that want to lessen their environmental effect.

Cosmetic Packaging Market, By Category

• Material:
• Glass
• Paper
• Plastic
• Metal
• Product Type:
• Aerosol Cans
• Tubes
• Jars & Containers
• Folding cartons
• Blister & Strip Packs
• Application:
• Skin Care
• Hair Care
• Makeup
• Nail Care
• Region:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL COSMETIC PACKAGING MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL COSMETIC PACKAGING MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL COSMETIC PACKAGING MARKET, BY MATERIAL

• 5.1 Overview
• 5.2 Glass
• 5.3 Paper
• 5.4 Plastic
• 5.5 Metal

6 GLOBAL COSMETIC PACKAGING MARKET, PRODUCT TYPE

• 6.1 Overview
• 6.2 Bottles
• 6.3 Tubes
• 6.4 Jars & Containers
• 6.5 Roller Balls
• 6.6 Pen Type

7 GLOBAL COSMETIC PACKAGING MARKET, BY APPLICATION

• 7.1 Overview
• 7.2 Skin Care
• 7.3 Hair Care
• 7.4 Makeup
• 7.5 Nail Care

8 GLOBAL COSMETIC PACKAGING MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East And Africa

9 GLOBAL COSMETIC PACKAGING MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Amcor Limited
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 Albea Group
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 HCP Packaging
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 RPC Group Plc
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 Silgan Holdings Inc.
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 DS Smith Plc
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 Graham Packaging Company
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Libo Cosmetics Company C0., Ltd.
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 AptarGroup, Inc
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 WestRock Company
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments

11 KEY DEVELOPMENTS

• 11.1 Product Launches/Developments
• 11.2 Mergers and Acquisitions
• 11.3 Business Expansions
• 11.4 Partnerships and Collaborations

12 Appendix

• 12.1 Related Research