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市場調査レポート
商品コード
1803816
持続可能な化粧品包装市場:包装材料、化粧品タイプ、包装タイプ、流通チャネル別 - 2025年~2030年の世界予測Sustainable Cosmetic Packaging Market by Packaging Material, Cosmetic Type, Packaging Type, Distribution Channel - Global Forecast 2025-2030 |
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持続可能な化粧品包装市場:包装材料、化粧品タイプ、包装タイプ、流通チャネル別 - 2025年~2030年の世界予測 |
出版日: 2025年08月28日
発行: 360iResearch
ページ情報: 英文 193 Pages
納期: 即日から翌営業日
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持続可能な化粧品包装市場は、2024年には128億2,000万米ドルとなり、2025年には136億1,000万米ドル、CAGR6.54%で成長し、2030年には187億6,000万米ドルに達すると予測されています。
主な市場の統計 | |
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基準年2024 | 128億2,000万米ドル |
推定年2025 | 136億1,000万米ドル |
予測年2030 | 187億6,000万米ドル |
CAGR(%) | 6.54% |
化粧品業界は今、パッケージングがコンプライアンスや利便性を考慮するものから、戦略的な持続可能性のテコとなるものへと移行した極めて重要な瞬間に立っています。製品開発、ブランディング、サプライチェーンの各業務において、利害関係者は製品の完全性と消費者の使用感を維持しつつ、環境への影響を低減するパッケージングをますます優先するようになっています。原材料の入手可能性の変化、材料科学の進歩、循環型経済活動の成熟は、持続可能なパッケージングを倫理的な選択というだけでなく、競争上の差別化とリスク軽減の原動力とするようになりました。
化粧品包装の情勢は、技術、規制、消費者行動の収束に伴い、変革の時を迎えています。素材の革新は加速しており、開発者は従来のポリマーを超えて、生分解性素材、バイオプラスチック、竹やコーンスターチなどの有機素材、リサイクル素材、アップサイクル素材などを、ライフサイクルインパクトを低減する実行可能な経路として模索しています。同時に、デザイン動向は詰め替えや再利用を可能にする形式を好んでおり、軟包装や紙ベースの代替品と並んで、硬包装やポンプ式ディスペンサーの再評価を促しています。
2025年の米国による関税の賦課と引き上げは、世界の化粧品包装・サプライチェーンに新たな複雑性をもたらし、調達レジリエンスとコスト・トゥ・サーブ分析の重要性を高めました。関税措置は国境を越えた調達の力学を変化させ、企業はマージン圧力を緩和し、製品の値ごろ感を維持するために、サプライヤーのフットプリントと輸送戦略を再評価するよう促されました。多くのブランドにとって、その直接的な結果は、地域のサプライヤーに向けた業務の軸足と、重量と寸法の効率化を通じて着地コストを最適化する包装形態の再評価でした。
セグメンテーションのニュアンスに富んだアプローチにより、製品、素材、フォーマット、チャネルの選択が、戦略的優先順位を形成するためにどこで交差しているかが明らかになります。包装材料の選択を分析する際、業界関係者は、生分解性材料、バイオプラスチック、竹やコーンスターチを含む有機材料、リサイクル材料、アップサイクル材料などの選択肢を考慮しなければなりません。化粧品タイプのセグメンテーションは、異なる機能性と規制上の要求を強調します。ボディミストと香水に分かれるフレグランスは、バリア特性と審美的な仕上げを必要とし、コンディショナー、シャンプー、スタイリング製品に細分化されるヘアケアは、投与精度とディスペンサー性能を優先し、アイメイク、フェイスメイク、リップメイクに分かれるメイクアップは、高級仕上げとコンタミネーションコントロールをしばしば推進し、デオドラントやオーラルケアなどのパーソナルケアは、専用アプリケーターと安全性試験を必要とし、ボディケア、フェイシャルケア、サンケアに分かれるスキンケアは、製品の保存と、敏感さと保護に関する消費者情報を重視します。
地域力学は持続可能なパッケージングイニシアチブの実現可能性と緊急性の両方を形成しており、南北アメリカ、欧州、中東&アフリカ、アジア太平洋のそれぞれ異なる市場状況が採用経路に影響を及ぼしています。南北アメリカでは、利害関係者はスケーラブルなリサイクルシステム、再生材料の供給、消費者向けの透明性プログラムを優先しています。規制活動や小売主導の回収試験により、ブランドと廃棄物管理事業者の協力関係が強化されています。新興国市場に目を転じると、欧州、中東・アフリカでは、リサイクル含有量の義務化、拡大生産者責任、厳格なラベリングにおいて欧州市場がリードしている一方で、この地域の他の国々は、インフラ整備や規制の調整において様々な段階にあり、標準化されたソリューションや国境を越えた協力の機会を生み出しています。
パッケージングと美容のエコシステム全体で、サプライヤー、素材イノベーター、ブランドオーナーがそれぞれ特化した能力を提供することで、持続可能なソリューションを加速させるための協働が進んでいます。素材サプライヤーは、規制遵守と一貫した供給を確保しながら、再生素材、バイオプラスチック、アップサイクル原料の性能特性の向上に注力しています。パッケージング・コンバーターとフォーマット・デザイナーは、軽量リジッド・パッケージング、洗練されたポンプ・ディスペンサー、化粧品の安定性ニーズを満たすハイバリア・フレキシブル・フォーマットをサポートするために、金型と充填剤の統合に投資しています。ブランドレベルでは、持続可能性チームが製品開発、マーケティング、調達を連携させ、素材の選択、使用済み製品の経路、検証された循環性対策を通じて、主張が実証されるようにしています。
業界のリーダーは、野心と運用可能性のバランスをとる現実的で段階的なアプローチを採用しなければならないです。問題のある使い捨てプラスチックを、可能な限りリサイクル可能または再利用可能な代替品に置き換えることに重点を置きつつ、生分解性素材、バイオプラスチック、竹やコーンスターチのような有機素材といった新たな選択肢の試験的プログラムにも投資するなど、影響の大きい代替品を優先する明確な素材方針を確立することから始めましょう。同時に、エアゾール包装、パウチ、小袋、チューブなどの軟包装、紙やカートンをベースとしたソリューション、ポンプディスペンサーや噴霧器、ボトルや瓶などの硬包装など、包装タイプのトレードオフを評価し、機能的な互換性と下流でのリサイクル性を確保するために、調達チームと設計チームを連携させる。
これらの洞察の背景にある調査は、技術的、商業的、規制的な視点を三角測量するように設計された多方式アプローチを統合しています。パッケージング・エンジニア、材料科学者、ブランド・サステナビリティ・リーダー、ロジスティクス・マネージャーとの一次定性的インタビューにより、技術の準備状況、充填剤の適合性、運用上の制約に関する詳細な背景が明らかになりました。2次調査では、公的規制の枠組み、技術白書、業界ガイダンスを統合し、コンプライアンスの軌跡とラベリング要件をマッピングしました。消費者の受け入れとサプライチェーンの統合に関する実践的な教訓を明らかにするため、試験運用と商業的発売のケーススタディが調査されました。
結論として、持続可能な化粧品包装は、リスクマネジメントの必須条件であると同時に、計画的に行動するブランドの競争優位性の源泉でもあります。素材の革新は、リサイクル素材やアップサイクル素材から、バイオプラスチックや竹やコーンスターチなどの有機素材に至るまで、複数の経路を提供するが、それぞれがサプライチェーン、検証、使用済みシステムに対する協調的な投資を必要とします。軟包装、ポンプ式ディスペンサー、硬包装、紙ベースの代替品などの製品タイプは、製品の安定性、消費者の経験、地域のリサイクルインフラの現実と照らし合わせて評価されなければならないです。
The Sustainable Cosmetic Packaging Market was valued at USD 12.82 billion in 2024 and is projected to grow to USD 13.61 billion in 2025, with a CAGR of 6.54%, reaching USD 18.76 billion by 2030.
KEY MARKET STATISTICS | |
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Base Year [2024] | USD 12.82 billion |
Estimated Year [2025] | USD 13.61 billion |
Forecast Year [2030] | USD 18.76 billion |
CAGR (%) | 6.54% |
The cosmetics industry now stands at a pivotal moment in which packaging has moved from a compliance and convenience consideration to a strategic sustainability lever. Across product development, branding, and supply chain operations, stakeholders increasingly prioritize packaging that reduces environmental impact while preserving product integrity and consumer experience. Shifts in raw material availability, advances in material science, and the maturation of circular economy practices have converged to make sustainable packaging not only an ethical choice but a driver of competitive differentiation and risk mitigation.
This introduction outlines the critical forces shaping packaging decisions today, including material innovation, consumer expectations for transparency, and the rising emphasis on lifecycle thinking. It frames the remainder of this executive summary by establishing why companies should integrate material selection, packaging format, and distribution strategy into cross-functional sustainability roadmaps. By doing so, decision-makers can identify where to invest in pilot projects, standardize design-for-recycling criteria, and collaborate with suppliers to scale viable alternatives. The goal is to provide a concise orientation to the environmental, regulatory, and commercial imperatives that make sustainable packaging a board-level priority for brands and suppliers alike.
The landscape for cosmetic packaging is undergoing transformative shifts as technology, regulation, and consumer behavior converge. Material innovation is accelerating, with developers moving beyond traditional polymers to explore biodegradable material, bioplastic, organic material such as bamboo and cornstarch, recycled material, and upcycled material as viable pathways to reduce lifecycle impact. At the same time, design trends favor formats that enable refillability and reuse, prompting reassessment of rigid packaging and pump dispensers alongside flexible packaging and paper-based alternatives.
Consumer expectations have evolved from simple recyclability claims to demands for full transparency about material provenance, recyclability, and end-of-life outcomes. Retailers and brands are responding by piloting closed-loop programs and collaborating with material science partners. Regulatory pressure has intensified in key markets, raising standards for labeling, recycled content verification, and restrictions on single-use plastic. Concurrently, digital commerce has altered packaging requirements for protection, dimensional efficiency, and tamper-evidence, increasing the importance of distribution channel strategies that balance sustainability with logistics performance. Together, these shifts compel industry actors to rethink packaging across the product lifecycle and align investments with resilient, scalable solutions.
The imposition and escalation of tariffs by the United States in 2025 introduced a new layer of complexity to global cosmetic packaging supply chains, increasing the importance of sourcing resilience and cost-to-serve analysis. Tariff actions altered the dynamics of cross-border procurement, prompting companies to reevaluate supplier footprints and transportation strategies to mitigate margin pressure and maintain product affordability. For many brands, the immediate consequence was an operational pivot toward regional suppliers and a reassessment of packaging formats that optimize landed cost through weight and dimensional efficiencies.
Beyond direct cost implications, tariffs have incentivized strategic decisions that affect sustainability trajectories. Companies facing higher import costs weighed tradeoffs between higher-priced sustainable materials sourced internationally and lower-cost conventional materials available domestically. This tradeoff catalyzed investments in local material development and recycling infrastructure to reduce exposure to tariff volatility. Additionally, procurement teams intensified contract clauses addressing tariff pass-through and collaborated more closely with design teams to explore packaging down-gauging and flexible packaging solutions that reduce transport volume. In sum, tariffs accelerated a shift toward regionalization, supplier diversification, and design choices that jointly address commercial resilience and sustainability objectives.
A nuanced approach to segmentation reveals where product, material, format, and channel choices intersect to shape strategic priorities. When analyzing packaging material choices, industry actors must consider options that span biodegradable material, bioplastic, organic material including bamboo and cornstarch, recycled material, and upcycled material, recognizing that each carries distinct sourcing constraints and end-of-life profiles. Cosmetic type segmentation highlights different functional and regulatory demands: fragrances that split into body mists and perfumes require barrier properties and aesthetic finishes; haircare subdivided into conditioner, shampoo, and styling products prioritizes dosing accuracy and dispensing performance; makeup, separated into eye makeup, face makeup, and lip makeup, often drives luxury finishing and contamination control; personal care such as deodorants and oral care requires specialized applicators and safety testing; and skincare across body care, facial care, and sun care emphasizes product preservation and consumer information on sensitivity and protection.
Packaging type decisions influence material compatibility and lifecycle outcomes, with aerosol packaging, flexible packaging broken down into pouches, sachets, and tubes, paper and carton-based packaging, pump dispensers and sprayers, and rigid packaging which further divides into bottles and jars each presenting unique manufacturing, filler compatibility, and recycling pathway considerations. Distribution channel segmentation between offline and online alters protective requirements, dimensional constraints, and branding needs, and thus informs material selection, secondary packaging strategy, and end-of-life communication. Integrating these segmentation lenses helps companies prioritize pilots, allocate R&D resources, and tailor sustainability claims to real-world performance and consumer expectations.
Regional dynamics shape both the feasibility and urgency of sustainable packaging initiatives, with distinct market conditions in the Americas, Europe, Middle East & Africa, and Asia-Pacific influencing adoption pathways. In the Americas, stakeholders prioritize scalable recycling systems, recycled material supply, and consumer-facing transparency programs; regulatory activity and retail-led takeback pilots have reinforced collaboration between brands and waste management operators. Moving eastward, Europe, Middle East & Africa present a heterogeneous landscape where European markets lead on recycled content mandates, extended producer responsibility, and stringent labeling, while other countries in the region are at varying stages of infrastructure development and regulatory alignment, creating opportunities for standardized solutions and cross-border collaboration.
Asia-Pacific exhibits rapid innovation in materials and formats, driven by large manufacturing clusters, technology investment, and evolving consumer preferences that favor convenience and premiumization. The region's logistical strengths also support experimentation with refill systems and alternative materials, but varying collection and recycling systems require context-specific design-for-recycling strategies. Across these regions, successful programs demonstrate the importance of coupling design decisions with supply chain investments and stakeholder engagement to ensure that sustainable packaging solutions perform in market conditions and contribute to circularity objectives.
Key players across the packaging and beauty ecosystems are increasingly collaborating to accelerate sustainable solutions, with suppliers, material innovators, and brand owners each contributing specialized capabilities. Material suppliers have focused on improving the performance characteristics of recycled material, bioplastics, and upcycled feedstocks while ensuring regulatory compliance and consistent supply. Packaging converters and format designers are investing in tooling and filler integration to support lightweight rigid packaging, refined pump dispensers, and high-barrier flexible formats that meet cosmetic stability needs. At the brand level, sustainability teams are aligning product development, marketing, and procurement to ensure claims are substantiated through material choices, end-of-life pathways, and verified circularity measures.
Cross-sector partnerships have emerged as critical accelerants: alliances between waste management operators, recycling technology firms, and consumer goods companies create closed-loop pilots and increase access to certified recycled feedstocks. Service providers offering lifecycle assessment, material verification, and consumer communication support help brands translate technical progress into credible market propositions. Collectively, these company-level efforts demonstrate that scalable progress depends on coordinated investment in material R&D, collection infrastructure, and transparent stakeholder engagement to build trust and operationalize circularity.
Industry leaders must adopt a pragmatic, phased approach that balances ambition with operational feasibility. Start by establishing a clear material policy that prioritizes high-impact substitutions-focusing on replacing problematic single-use plastics with recyclable or reusable alternatives where possible-while also investing in pilot programs for emerging options such as biodegradable material, bioplastic, and organic material like bamboo and cornstarch. Concurrently, align procurement and design teams to evaluate packaging type tradeoffs across aerosol packaging, flexible packaging options including pouches, sachets, and tubes, paper and carton-based solutions, pump dispensers and sprayers, and rigid packaging such as bottles and jars to ensure functional compatibility and downstream recyclability.
Leaders should also strengthen supplier relationships to secure recycled material and upcycled material feedstocks, and develop contingency plans to mitigate tariff-driven supply volatility and logistics disruption. Invest in consumer communication that clearly explains end-of-life actions and leverages distribution channel differentiation between offline and online to tailor packaging protection and labeling. Finally, engage with regional stakeholders in the Americas, Europe, Middle East & Africa, and Asia-Pacific to support infrastructure development and harmonize standards. These steps will enable companies to scale solutions responsibly while preserving product quality and brand equity.
The research behind these insights integrates a multi-method approach designed to triangulate technical, commercial, and regulatory perspectives. Primary qualitative interviews with packaging engineers, material scientists, brand sustainability leads, and logistics managers provided detailed context on technology readiness, filler compatibility, and operational constraints. Secondary research synthesized public regulatory frameworks, technical white papers, and industry guidance to map compliance trajectories and labeling requirements. Case studies of pilots and commercial launches were examined to identify practical lessons on consumer acceptance and supply chain integration.
Analytical methods included comparative lifecycle assessment frameworks to evaluate end-of-life pathways at a high level, scenario analysis to explore supply chain resilience under tariff and transportation shocks, and segmentation analysis to link packaging material and format choices to product types and channels. The methodology emphasized transparency in assumptions and cross-validation between qualitative inputs and documented technical sources to ensure that recommendations are actionable and grounded in industry practice rather than theoretical models.
In conclusion, sustainable cosmetic packaging represents both a risk management imperative and a source of competitive advantage for brands that move deliberately. Material innovation offers multiple pathways-from recycled material and upcycled material to bioplastic and organic material such as bamboo and cornstarch-but each requires coordinated investment in supply chains, verification, and end-of-life systems. Packaging types such as flexible packaging, pump dispensers, rigid packaging, and paper-based alternatives must be evaluated against product stability, consumer experience, and the realities of regional recycling infrastructure.
Progress will depend on pragmatic experimentation, cross-sector collaboration, and alignment between marketing claims and measurable outcomes. Companies that integrate segmentation insights across cosmetic types, packaging formats, and distribution channels, and that adapt to regional conditions in the Americas, Europe, Middle East & Africa, and Asia-Pacific, will be better positioned to reduce environmental impact while sustaining product performance and brand equity. The path forward requires clear governance, supplier engagement, and a willingness to iterate based on pilot results and evolving regulatory expectations.