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市場調査レポート
商品コード
1732174
トニックウォーター市場:製品タイプ、用途、流通チャネル、地域別、2026-2032年Tonic Water Market By Product Type, Application, Distribution Channel, & Region for 2026-2032 |
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トニックウォーター市場:製品タイプ、用途、流通チャネル、地域別、2026-2032年 |
出版日: 2025年04月29日
発行: Verified Market Research
ページ情報: 英文 202 Pages
納期: 2~3営業日
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クラフトカクテルやミクソロジーへの動向の高まりが、トニックウォーターの採用を促進しています。アルコール飲料、特にジントニックの消費量の増加は、市場規模を2024年に21億8,000万米ドルを突破し、2032年には約37億7,000万米ドルの評価額に達する原動力となっています。
これに加えて、都市化と盛んな社交的飲酒文化が、バーやレストランでのトニックウォーター消費の増加に寄与し、トニックウォーターの採用に拍車をかけています。主要企業による効果的なマーケティングとブランディングが消費者の認知度を高め、特定のトニックウォーターブランドへの嗜好性を高めることで、市場は2026年から2032年にかけてCAGR 7.1%で成長します。
トニックウォーター市場定義/概要
トニックウォーターは、独特の苦味をもたらすキニーネを溶解した炭酸飲料です。もともとはマラリア治療のための薬用飲料として開発されたが、現在ではカクテルのミキサーとして、特にジンとの組み合わせに人気があります。現代のトニックウォーターは、甘味料や香料、植物成分を加えて味の特徴を高めていることが多いです。
トニックウォーターは主にアルコール飲料のミキサーとして使われ、ジントニックは最もよく知られた組み合わせのひとつです。また、トニックウォーター単体でも、爽やかでほろ苦いソフトドリンクとして楽しまれています。飲料での役割に加え、トニックウォーターのユニークな風味は、マリネやドレッシングなどの料理用途でも万能な素材となっています。
クラフトカクテルやプレミアムスピリッツの人気の高まりが、トニックウォーター市場を大きく押し上げています。消費者は、プレミアムジンやウォッカを引き立てる高品質のミキサーを求める傾向が強まっており、職人技が光るトニックウォーターやフレーバー付きトニックウォーターの需要を牽引しています。この動向は、クラフトトニックブランドや革新的なフレーバーの急増につながっています。米国蒸留酒協会によると、プレミアムジンの売上は2024年に13%増加し、間接的にトニックウォーターの消費を押し上げています。最近の動向では、大手トニックウォーターブランドのフィーバーツリーが、特定のジンプロファイルに合うようデザインされた、ボタニカル風味のトニックウォーターの新ラインを2024年8月に発売すると発表しました。
健康志向の消費者が低カロリーや無糖トニックウォーター分野の成長を牽引しています。糖分の多い飲料が健康に与える影響について人々が認識するようになるにつれ、お気に入りのカクテルを楽しむことができる、より健康的な代替品を選ぶようになっています。そのため、ダイエット用や自然な甘さのトニックウォーターの選択肢が増加しています。英国の国民保健サービスによると、2024年には成人の45%が砂糖の摂取量を積極的に減らそうとしており、ミキサーの選択に影響を与えています。
飲酒文化の世界化と新興市場におけるジントニック人気の高まりが、トニックウォーター市場を拡大しています。アジアやラテンアメリカの国々では、西洋スタイルのバーが急増し、ジンベースのカクテルに対する評価が高まっています。インド飲料協会の報告によると、同国におけるトニックウォーターの売上は、都市部のバーシーンの拡大に牽引され、2024年に28%成長しました。
景気低迷や個人消費の変動もトニックウォーター市場に影響を与える可能性があります。景気が不透明な時期には、消費者はトニックウォーターを含む高級飲料や特殊飲料への支出を減らす可能性があります。これは、特に高価格帯や職人的な選択肢の売上減少や市場成長の鈍化につながる可能性があります。
代替飲料との競合は大きな足かせとなります。健康飲料、フレーバーウォーター、その他のノンアルコール飲料の台頭は、消費者に幅広い選択肢を提供し、トニックウォーターから注意をそらす可能性があります。メーカーは、混雑した市場で自社製品を差別化するために、継続的なイノベーションを行う必要があります。
さらに、キニーネや天然香料などの主要原料の入手性やコストの変動は、生産に影響を与える可能性があります。これらの原料のサプライチェーンの混乱や価格の上昇は、製造コストの上昇や小売価格の上昇につながる可能性があり、消費者の需要や市場の安定に影響を与える可能性があります。
The increasing trend towards craft cocktails and mixology is propelling the adoption of tonic water. Higher consumption of alcoholic beverages, particularly gin and tonic is driving the market size surpass USD 2.18 Billion valued in 2024 to reach a valuation of around USD 3.77 Billion by 2032.
In addition to this, urbanization and a thriving social drinking culture contribute to increased consumption of tonic water in bars and restaurants is spurring up the adoption of tonic water. Effective marketing and branding by leading companies enhance consumer awareness and preference for specific tonic water brands is enabling the market to grow at a CAGR of 7.1% from 2026 to 2032.
Tonic Water Market: Definition/ Overview
Tonic water is a carbonated beverage that contains dissolved quinine, which imparts a distinctive bitter taste. Originally developed as a medicinal drink to treat malaria, it has evolved into a popular mixer in cocktails, particularly with gin. Modern tonic water often includes added sweeteners, flavorings, and botanicals to enhance its taste profile.
Tonic water is primarily used as a mixer in alcoholic beverages, with the gin and tonic being one of the most well-known combinations. It is also enjoyed on its own as a refreshing, slightly bitter soft drink. In addition to its role in beverages, tonic water's unique flavor profile makes it a versatile ingredient in culinary applications, such as marinades and dressings.
The rising popularity of craft cocktails and premium spirits has significantly boosted the tonic water market. Consumers are increasingly seeking high-quality mixers to complement their premium gin and vodka, driving demand for artisanal and flavored tonic waters. This trend has led to a proliferation of craft tonic brands and innovative flavors. According to the Distilled Spirits Council of the United States, sales of premium gin increased by 13% in 2024, indirectly boosting tonic water consumption. In a recent development, Fever-Tree, a leading tonic water brand, announced in August 2024 the launch of a new line of botanical-infused tonic waters designed to pair with specific gin profiles.
Health-conscious consumers are driving growth in the low-calorie and sugar-free tonic water segment. As people become more aware of the health impacts of sugary drinks, they are opting for healthier alternatives that still allow them to enjoy their favorite cocktails. This has led to an increase in diet and naturally sweetened tonic water options. The UK's National Health Service reported that in 2024, 45% of adults were actively trying to reduce their sugar intake, influencing their choice of mixers.
The globalization of drinking cultures and the growing popularity of gin and tonic in emerging markets are expanding the Tonic Water Market. Countries in Asia and Latin America are experiencing a surge in Western-style bars and a growing appreciation for gin-based cocktails. The Indian Beverage Association reported that tonic water sales in the country grew by 28% in 2024, driven by the expanding urban bar scene.
Economic downturns and fluctuating consumer spending can also affect the tonic water market. During periods of economic uncertainty, consumers may reduce their expenditure on premium and specialty beverages, including tonic water. This can lead to decreased sales and slower market growth, particularly for higher-priced or artisanal options.
Competition from alternative beverages poses a significant restraint. The rise of health drinks, flavored waters, and other non-alcoholic beverages offers consumers a wide range of choices, which can divert attention away from tonic water. Manufacturers need to continually innovate to differentiate their products in a crowded market.
Additionally, fluctuations in the availability and cost of key ingredients, such as quinine and natural flavorings, can impact production. Supply chain disruptions or price increases for these ingredients can lead to higher production costs and potentially higher retail prices, which may affect consumer demand and market stability.
Regular tonic water continues to dominate the Tonic Water Market, driven by its classic appeal and versatility in cocktails. Despite the growth of flavored and low-calorie alternatives, traditional tonic water remains the go-to choice for many consumers and bartenders. Its balanced bitterness and sweetness provide the perfect complement to a wide range of spirits, particularly gin. According to the U.S. Food and Drug Administration, regular tonic water accounted for 68% of all tonic water sales in 2024. In a recent development, Fever-Tree announced in August 2024 the launch of a new premium regular tonic water, featuring a blend of quinine sources from around the world, aimed at elevating the classic gin and tonic experience.
The popularity of regular tonic water is further bolstered by the craft cocktail movement, which often emphasizes traditional and authentic ingredients. Mixologists and home bartenders alike appreciate the consistent flavor profile of regular tonic water, which allows them to showcase the nuances of premium spirits. The UK Beverage Association reported that in 2024, 75% of bars and restaurants listed classic gin and tonic made with regular tonic water on their menus.
Supermarkets and hypermarkets continue to dominate the tonic water market, offering consumers a wide variety of brands and flavors in one convenient location. These retail giants leverage their extensive shelf space and high foot traffic to showcase an array of tonic water options, from premium craft brands to more affordable alternatives. Their ability to buy in bulk allows them to offer competitive pricing, further attracting consumers. According to the U.S. Census Bureau, supermarkets and hypermarkets accounted for 65% of all tonic water sales in 2024. In a recent development, Walmart announced in August 2024 the expansion of its tonic water selection, introducing 20 new craft and international brands across its U.S. stores.
The dominance of supermarkets and hypermarkets in the tonic water market is reinforced by their strategic partnerships with major beverage companies. These collaborations often result in exclusive product launches and promotions, driving customer loyalty and repeat purchases. Additionally, the one-stop-shop nature of these stores allows consumers to conveniently pair their tonic water with spirits and other cocktail ingredients. The UK's Office for National Statistics reported that in 2024, 72% of consumers purchased tonic water alongside spirits in supermarkets and hypermarkets. Capitalizing on this trend, Tesco partnered with Fever-Tree in July 2024 to launch an exclusive line of seasonal tonic waters, available only in their stores.
The tonic water market in North America has been experiencing significant growth, driven by the rising popularity of gin and tonic cocktails and an increasing consumer preference for premium mixers. The United States, in particular, has seen a surge in demand for craft and artisanal tonic waters, with consumers seeking unique flavors and high-quality ingredients. According to the U.S. Bureau of Labor Statistics, the price index for carbonated drinks, including tonic water, increased by 7.3% from February 2022 to February 2024, reflecting the growing demand and value placed on these products.
Canada and Mexico have also contributed to the region's dominance in the tonic water market, with both countries experiencing a rise in cocktail culture and premium spirit consumption. The trend towards healthier beverage options has further bolstered the market, as many tonic water brands now offer low-calorie and naturally sweetened alternatives. Statistics Canada reported that the average household spending on non-alcoholic beverages, including mixers like tonic water, increased by 2.7% in 2021 compared to the previous year, indicating a growing interest in these products.
The Asia Pacific region is experiencing rapid growth in the tonic water market, driven by urbanization, rising disposable incomes, and a growing cocktail culture. Countries like China, Japan, and India are leading this trend, with consumers increasingly embracing Western-style alcoholic beverages and premium mixers. The popularity of gin and tonic cocktails has surged, particularly among young urban professionals seeking sophisticated drink options. According to the National Bureau of Statistics of China, the country's beverage manufacturing industry saw a 14.2% year-on-year increase in total profits in 2024, indicating a strong market for various beverages, including tonic water.
Southeast Asian countries such as Thailand, Vietnam, and Singapore are also contributing to the region's tonic water market growth. The rising number of bars, restaurants, and hotels catering to both locals and tourists has created a robust demand for high-quality mixers. Additionally, the trend towards healthier lifestyles has led to an increased interest in low-sugar and natural tonic water options. In Japan, the Ministry of Health, Labour and Welfare reported a 5.8% increase in the consumption of non-alcoholic beverages, including mixers, among adults aged 20-39 in 2022 compared to the previous year.
The tonic water market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.
The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the tonic water market include: