アスレチックフットウェア市場：タイプ別、流通チャネル別、エンドユーザー別、地域別、2026年～2032年

アスレチックフットウェア市場の評価：2026年～2032年

特に若者の間でスポーツとフィットネスの人気が高まっており、快適性、タフネス、スタイルのバランスを取ったパフォーマンス志向のフットウェアへのニーズがアスレチックフットウェア市場を推進する主な要因となっています。Verified Market Researchのアナリストによると、アスレチックフットウェア市場は、2024年には約1,407億2,000万米ドルとなり、予測期間中に1,951億2,000万米ドルの評価額に達すると推定されます。

世界の健康志向の高まりに伴い、ランニングやハイキングなどのスポーツに特化したフットウェアに対する消費者の関心が拡大しています。靴のデザインと素材における技術開発と、日常履き用のファッショナブルなスポーツシューズを推進するアスレジャームーブメントにおけるファッション動向の影響の拡大が、市場のこの傾向をさらに促進しています。これにより、2026年から2032年までのCAGRは4.6%で成長します。

アスレチックシューズ市場定義／概要

一般にアスレチックシューズやスニーカーとして知られるアスレチックシューズは、主にスポーツ、エクササイズ、レクリエーションなどの身体活動のために開発された靴の一種です。これらのシューズは柔軟な素材で作られており、ジョギング、バスケットボール、テニス、エアロビクスなどのアクティビティに参加する際に快適性、サポート性、耐久性を提供するためにゴム底を備えています。アスレチックシューズは、衝撃を吸収するクッション性、運動中のサポートを提供する安定性、さまざまな路面をグリップするトラクション性などの特性を備え、パフォーマンスを向上させるように設計されています。アスレチックシューズはカジュアルウェアとして人気が高まっており、日常履きに機能性とセンスの両方を求める幅広い層にアピールしています。

アスレチックシューズの成長を左右する要因は何か？

健康とフィットネスに対する世界の意識の高まりが、アスレチックシューズの需要を押し上げています。世界保健機関（WHO）によると、運動不足は世界の非伝染性疾患と死亡の主な危険因子です。世界保健機関（WHO）によると、世界の4人に1人は運動不足だといいます。この問題に対処するため、多くの国が国家身体活動計画を策定しています。例えば、米国保健社会福祉省の「米国人のための身体活動ガイドライン」では、毎週少なくとも150分の中強度の有酸素運動を行うことを推奨しています。このような身体運動の重視が、適切な運動靴の必要性を高めています。

スポーツや運動活動の増加は、アスレチックシューズ市場の重要な促進要因です。スポーツ＆フィットネス産業協会（SFIA）の2021年トップライン参加レポートによると、COVID-19の流行によるハードルがあるにもかかわらず、2020年には6歳以上のアメリカ人の72.8％が少なくとも1つのスポーツやフィットネス活動に従事しています。また、2019年から2020年にかけて、屋外でのスポーツ参加が3.2％増加することがわかりました。このようなスポーツ参加の増加は、専門的なアスレチックフットウェアに対する需要の強化に直結します。

さらに、急速な都市化とファッション動向の変化がアスレチックフットウェア市場を後押ししています。国連経済社会局は、世界人口の68%が2018年の55%から2050年までに都市に住むようになると予測しています。都市部での生活では、ウォーキングやカジュアルなスポーツ活動が頻繁に行われるため、快適なアスレチックスタイルのフットウェアの需要が高まる。また、労働統計局の消費者支出調査によると、米国における靴への年間平均支出額は2013年の378ドルから2020年には419ドルに増加すると報告されており、ファッショナブルなストリートウェアを兼ねたアスレチックシューズを含め、消費者の靴への支出意欲が高まっていることを示しています。

アスレチックシューズ市場が直面する主な課題とは？

消費者の嗜好は天候の変化によって変動するため、需要の季節性はアスレチックシューズ市場に大きな影響を与えます。例えば、春夏のランニングシューズや冬の保温シューズなど、特定の種類のフットウェアに対する需要は年間を通じて変動します。このような分散は、メーカーや販売店の在庫管理に支障をきたし、繁忙期には在庫切れの可能性があり、閑散期には過剰在庫となり、収益性と顧客満足度に影響を及ぼします。

さらに、環境問題への関心の高まりは、アスレチック・シューズ市場に大きな制約を課しています。同市場は、生産時に発生するゴミや非生分解性素材の使用など、公害への貢献度について精査されています。環境保護活動やカーボンフットプリントの削減を目指した立法措置により、各ブランドは製造方法の見直しを余儀なくされています。この移行は、コスト上昇と操業上の問題をもたらし、市場の成長を鈍化させました。

目次

第1章 世界のアスレチックフットウェア市場の導入

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 世界のアスレチックフットウェア市場の展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 アスレチックシューズの世界市場：タイプ別

• 概要
• スポーツシューズ
  • テニスシューズ
  • サッカーシューズ
  • バスケットボールシューズ
  • クリケットシューズ
  • その他
• ランニング・ウォーキングシューズ
• ハイキングシューズ
• エアロビクス・ジム用シューズ

第6章 アスレチックシューズの世界市場：流通チャネル別

• 概要
• スーパーマーケット／ハイパーマーケット
• 専門店
• ブランドアウトレット
• オンラインチャネル

第7章 世界の運動靴市場：エンドユーザー別

• 概要
• 男性
• 女性
• 子供

第8章 アスレチックシューズの世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第9章 世界のアスレチックシューズ市場の競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第10章 企業プロファイル

• Puma
• Adidas
• Under Armour
• ASICS
• Puma
• Skechers
• VF Corporation
• Li Ning
• Fila
• Anta

第11章 付録

• 関連調査

Athletic Footwear Market Valuation - 2026-2032

The growing popularity of sports and fitness, especially among young people, and the need for performance-oriented footwear that strikes a balance between comfort, toughness, and style are the main factors propelling the Athletic Footwear Market. According to the analyst from Verified Market Research, the Athletic Footwear Market is estimated to reach a valuation of USD 195.12 Billion over the forecast subjugating around USD 140.72 Billion valued in 2024.

Consumers' interest in specialized footwear for running, hiking, and other sports is expanding as global health consciousness grows. Technological developments in shoe design and materials, together with the growing impact of fashion trends within the athleisure movement, which promotes fashionable sports shoes for daily wear, are further driving this trend in the market. It enables the market to grow at a CAGR of 4.6% from 2026 to 2032.

Athletic Footwear Market: Definition/Overview

Athletic footwear, commonly known as athletic shoes or sneakers, is a type of shoe developed primarily for physical activities such as sports, exercise, and recreation. These shoes are made of flexible materials and have rubber soles to provide comfort, support, and durability when participating in activities like jogging, basketball, tennis, and aerobics. Athletic footwear is designed to improve performance by including qualities such as cushioning to absorb impact, stability to provide support during movement, and traction to grip various surfaces. Athletic shoes have grown in popularity as casual wear, appealing to a wide range of people who want both functionality and flair in their everyday footwear.

What are the Drivers Influencing the Growth of the Athletic Footwear?

The growing global awareness of health and fitness is boosting demand for athletic footwear. According to the World Health Organization (WHO), a lack of physical exercise is a major risk factor for noncommunicable diseases and death worldwide. According to the World Health Organization, one in every four persons worldwide is insufficiently active. To address this issue, numerous countries have created national physical activity plans. For example, the U.S. Department of Health and Human Services' "Physical Activity Guidelines for Americans" recommend that individuals engage in at least 150 minutes of moderate-intensity aerobic activity every week. This emphasis on physical exercise is driving up the need for appropriate athletic footwear.

The growing engagement in sports and athletic activities is a significant driver of the Athletic Footwear Market. According to the Sports & Fitness Industry Association's (SFIA) 2021 Topline Participation Report, 72.8% of Americans aged 6 and up engaged in at least one sport or fitness activity in 2020, despite the hurdles given by the COVID-19 epidemic. Also, the report found a 3.2% increase in outdoor sports participation from 2019 to 2020. This increase in sports participation directly translates into a stronger demand for specialized athletic footwear.

Furthermore, rapid urbanization and changing fashion trends are boosting the Athletic Footwear Market. The United Nations Department of Economic and Social Affairs predicts that 68% of the world's population will live in cities by 2050, up from 55% in 2018. Urban lives frequently include increased walking and casual sports activities, which increases the demand for comfortable, athletic-style footwear. Also, the Bureau of Labor Statistics Consumer Expenditure Survey reported that the average annual expenditure on footwear in the United States increased from $378 in 2013 to $419 in 2020, indicating that consumers are increasingly willing to spend on shoes, including athletic footwear that doubles as fashionable streetwear.

What are the Main Challenges Faced by the Athletic Footwear Market?

The seasonality of demand has a considerable impact on the Athletic Footwear Market since consumer tastes fluctuate with changing weather conditions. For example, the demand for specific types of footwear, such as running shoes in the spring and summer or insulated shoes in the winter, fluctuates throughout the year. This dispersion hampers inventory management for manufacturers and merchants, resulting in potential stockouts during peak seasons or excess inventory during off-peak periods, affecting profitability and customer satisfaction.

Furthermore, the growing environmental concerns impose considerable constraints on the Athletic Footwear Market. The market is being scrutinized for its contribution to pollution, which includes trash generated during production and the usage of non-biodegradable materials. Environmental activism and legislative efforts aimed at decreasing carbon footprints are forcing brands to reassess their manufacturing practices. This transition resulted in higher costs and operational issues, which slowed market growth.

Category-wise Acumens

What Factors Contribute to the Increasing Demand for Running and Walking Shoes?

According to VMR analyst, the running and walking shoes segment is expected to dominate the segment within the Athletic Footwear Market during the forecast period. Running and walking are among the most accessible kinds of exercise, appealing to a diverse range of people, including casual exercisers, serious athletes, and those who participate in regular physical activities for health reasons. This broad appeal generates a large, diverse consumer base for running and walking shoes, resulting in high demand across all age groups, fitness levels, and geographic regions.

The global rise in health consciousness, as well as the emphasis on physical fitness as a lifestyle choice, have all contributed to the popularity of running and walking as easy ways to improve fitness, lose weight, and maintain general health. This trend has increased demand for running and walking shoes that provide cushioning, support, and durability.

Furthermore, running and walking shoes have benefited from ongoing technological breakthroughs in materials and design, improving performance, comfort, and safety. Improved shock absorption, support technology, and materials with enhanced breathability and durability meet consumers' growing need for high-quality footwear.

How does Men's Higher Participation in Sports propel the Athletic Footwear Market?

The men's segment is estimated to hold the largest share of the Athletic Footwear Market during the forecast period. Men have historically been more likely to participate in sports and physical activities than women and children. This increased involvement has resulted in a greater need for athletic footwear tailored to the individual needs of diverse sports. Men's athletic shoes appeal to a wide range of sports and activities, which boosts sales in this segment.

The Athletic Footwear Market has targeted men in its marketing campaigns, offering a wider choice of shoes intended exclusively for guys. High-profile endorsements and cooperation with male sportsmen and sports teams have strengthened the men's segment's market domination. This focused marketing strategy has enhanced both visibility and consumer preference for men's athletic footwear.

Furthermore, men have traditionally shown a willingness to invest in high-quality athletic footwear, owing to the idea that these products improve athletic performance and are an essential part of sports apparel. Men's consumer behavior, which includes a preference for functionality, durability, and brand reputation, has contributed to increased sales volumes in this market segment.

Country/Region-wise Acumens

How Does the Demand for Athletic Footwear in North America Influence the Market?

North America region is estimated to dominate the Athletic Footwear Market during the forecast period. North America, particularly the United States, has a high level of sports engagement, which drives demand for athletic footwear. According to the Physical Activity Council's 2021 Participation Report, 72.5% of Americans aged 6 and up engaged in at least one sport or fitness activity in 2020. The survey also stated that, despite the pandemic, core involvement (defined as regular engagement) in numerous sports grew, with tennis experiencing a 22.4% increase in participation. This high level of sports participation greatly contributes to the region's supremacy in the Athletic Footwear Market.

Furthermore, North American customers, particularly in the United States, have a high willingness to spend on footwear, especially athletic shoes. According to the U.S. Bureau of Labor Statistics' Consumer Expenditure Survey, the average yearly expenditure on footwear per consumer unit has climbed from $378 in 2013 to $419 in 2020. Also, the US Census Bureau's Annual Retail Trade Survey revealed that shoe store sales in the United States reached around USD 38.4 Billion in 2020, despite the hurdles provided by the COVID-19 epidemic. This significant consumer buying power strengthens North America's position as the leading market for athletic footwear.

What Factor Contributes to the Growth of Athletic Footwear in Asia Pacific?

The Asia Pacific is estimated to exhibit the highest growth within the Athletic Footwear Market during the forecast period. The Asia Pacific region is undergoing significant economic expansion, which has resulted in increasing disposable income and urbanization, driving demand for athletic footwear. According to the World Bank, GDP per capita (in current US dollars) in East Asia and the Pacific region went from $7,651 in 2010 to $11,526 in 2020, signifying a more than 50% rise in a decade. The United Nations predicts that Asia's urban population will grow by 50% by 2050, reaching 3.5 billion. This urbanization trend, combined with rising affluence, is driving up demand for leisure and athletic products, including footwear.

Furthermore, the Asia Pacific region is experiencing an increase in focus on health and fitness, which is boosting demand for athletic footwear. According to the World Health Organization (WHO), many of the region's governments have established national physical activity action plans. For example, China's "Healthy China 2030" initiative seeks to increase the number of people who exercise regularly to 530 million by 2030, up from 360 million in 2014. According to Japan's Ministry of Health, Labour, and Welfare, the percentage of adults who exercise regularly climbed from 41.7% in 2012 to 59.9% in 2019. The increased emphasis on fitness is driving the Athletic Footwear Market.

Competitive Landscape

The Athletic Footwear Market is highly competitive, with established brands, rising manufacturers, and private labels all vying for market share. Also, collaborations with athletes, celebrities, and influencers are frequent techniques used by market participants to increase brand visibility and appeal to target audiences.

Some of the prominent players operating in the Athletic Footwear Market include:

Nike, Adidas, Under Armour, ASICS, New Balance, Puma, Skechers, VF Corporation, Li Ning, Anta, Fila, Merrell, Hoka One One, Brooks, Saucony, Salomon, La Sportiva, Danner, and Hoka Hey.

Latest Developments

In March 2024, Adidas, a leading athletic footwear and clothing business, introduced a new collaboration with vocalist Beyonce to create a range of sustainable performance wear for women. This collaboration demonstrates the increased emphasis on sustainability in the Athletic Footwear Market.

In March 2024, Under Armour, a performance footwear and apparel manufacturer, announced excellent growth in its running shoe division over the last quarter.

In March 2024, Skechers, a well-known company for its casual and athletic footwear, launched a new line of walking shoes that incorporate unique comfort technology. This concept addresses a burgeoning market sector focused on comfort and wellness footwear.

Athletic Footwear Market by Category

Type:

Sports Shoes

Tennis Shoes

Soccer Shoes

Basketball Shoes

Cricket Shoes

Others

Running and Walking Shoes

Hiking and Backpacking Shoes

Aerobic and Gym Shoes

Distribution Channel:

Supermarkets/Hypermarkets

Specialty Stores

Brand Outlets

Online Channels

End-User:

Men

Women

Kids

Region:

North America

Europe

Asia Pacific

Latin America

Middle East & Africa

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL ATHLETIC FOOTWEAR MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL ATHLETIC FOOTWEAR MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL ATHLETIC FOOTWEAR MARKET, BY TYPE

• 5.1 Overview
• 5.2 Sports Shoes
  • 5.2.1 Tennis Shoes
  • 5.2.2 Soccer Shoes
  • 5.2.3 Basketball Shoes
  • 5.2.4 Cricket Shoes
  • 5.2.5 Others
• 5.3 Running and Walking Shoes
• 5.4 Hiking and Backpacking Shoes
• 5.5 Aerobic and Gym Shoes

6 GLOBAL ATHLETIC FOOTWEAR MARKET, BY DISTRIBUTION CHANNEL

• 6.1 Overview
• 6.2 Supermarkets/Hypermarkets
• 6.3 Specialty Stores
• 6.4 Brand Outlets
• 6.5 Online Channels

7 GLOBAL ATHLETIC FOOTWEAR MARKET, BY END-USER

• 7.1 Overview
• 7.2 Men
• 7.3 Women
• 7.4 Kids

8 GLOBAL ATHLETIC FOOTWEAR MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East & Africa

9 GLOBAL ATHLETIC FOOTWEAR MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Puma
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 Adidas
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 Under Armour
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 ASICS
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 Puma
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Skechers
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 VF Corporation
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Li Ning
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 Fila
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 Anta
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments

11 Appendix

• 11.1 Related Research