アスレチックフットウェア市場規模、シェア、成長分析：製品タイプ別、価格ベース別、エンドユーザー別、流通チャネル別、地域別 - 産業予測 2025～2032年

アスレチックフットウェアの世界市場規模は、2023年に1,411億米ドルと評価され、2024年の1,487億2,000万米ドルから2032年には2,265億1,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは5.4％で成長する見通しです。

世界の健康志向の高まりとスポーツやアウトドア活動への参加の増加は、今後数年間にわたりアスレチックフットウェアの需要を大きく牽引すると予測されます。特にミレニアル世代とZ世代におけるアスレジャーファッションの人気の高まりは、このセグメントの売上をさらに高めると思われます。さらに、進化する消費者の嗜好に対応することを目的とした継続的な製品の発売とイノベーションへの多額の投資は、アスレチックフットウェアブランドにとって有利な条件を作り出すと予想されます。インド、中国、ブラジルなどの新興市場をターゲットにすることは、2031年まで企業にとって有利な成長機会をもたらします。しかし、模倣品の蔓延、価格設定への敏感さ、サプライチェーンの混乱、技術革新コストの上昇といった課題が、長期的な市場成長の障害となる可能性があります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

アスレチックフットウェア市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• ランニングシューズ
• スポーツシューズ
• エアロビクスシューズ
• ウォーキングシューズ
• トレッキングシューズとハイキングシューズ
• インサート
• スポーツシューズ
• バックパッキングシューズ

アスレチックフットウェア市場規模：価格ベース & CAGR（2025-2032）

• 市場概要
• プレミアム
• ミッド
• エコノミー

アスレチックフットウェア市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 男性
• 女性
• 子供

アスレチックフットウェア市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• スポーツ用品店
• スーパーマーケット/ハイパーマーケット
• オンライン小売店
• その他の流通チャネル

アスレチックフットウェア市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Nike（USA）
• Adidas（Germany）
• Puma（Germany）
• Under Armour（USA）
• New Balance（USA）
• Skechers（USA）
• ASICS（Japan）
• Reebok（USA）
• VF Corporation（USA）
• Li Ning（China）
• Anta Sports（China）
• Decathlon（France）
• Wolverine World Wide（USA）
• Brooks Running（USA）
• Saucony（USA）
• On Holding AG（Switzerland）
• Hoka（USA）
• Fila（South Korea）
• Mizuno（Japan）
• Columbia Sportswear（USA）

結論と提言

Global Athletic Footwear Market size was valued at USD 141.1 billion in 2023 and is poised to grow from USD 148.72 billion in 2024 to USD 226.51 billion by 2032, growing at a CAGR of 5.4% during the forecast period (2025-2032).

The global surge in health consciousness and increased participation in sports and outdoor activities is anticipated to significantly drive demand for athletic footwear over the next several years. The rising popularity of athleisure fashion, particularly among millennials and Gen Z, is likely to further enhance sales in this segment. Additionally, ongoing product launches and substantial investments in innovation aimed at meeting evolving consumer preferences are expected to create favorable conditions for athletic footwear brands. Targeting emerging markets like India, China, and Brazil presents lucrative growth opportunities for companies through 2031. However, challenges such as the prevalence of counterfeit products, pricing sensitivities, supply chain disruptions, and rising innovation costs may pose obstacles to long-term market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Athletic Footwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Athletic Footwear Market Segments Analysis

Global Athletic Footwear Market is segmented by Product Type, Price-Based, End-User, Distribution Channel and region. Based on Product Type, the market is segmented into Running Shoes, Sports Shoes, Aerobic Shoes, Walking Shoes, Trekking and Hiking Shoes, Insert, Sports Shoes and Backpacking Shoes. Based on Price-Based, the market is segmented into Premium, Mid and Economy. Based on End-User, the market is segmented into Men, Women and Kids. Based on Distribution Channel, the market is segmented into Sports and Athletic Goods Stores, Supermarkets/Hypermarkets, Online Retail Stores and Other Distribution Channels. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Athletic Footwear Market

The rising trend of athleisure fashion, which seamlessly merges casual and athletic wear, has garnered immense popularity globally. This fusion of styles makes athletic footwear suitable for both casual and semi-formal settings, appealing particularly to younger generations such as Gen Z and millennials. As these demographics continue to embrace athleisure, the demand for athletic shoes is expected to surge, leading to increased revenue for the market. With their versatility and comfort, athletic shoes are becoming a staple in everyday wardrobes, further driving the growth of the global athletic footwear market in the coming years.

Restraints in the Global Athletic Footwear Market

The prevalence of counterfeit athletic footwear globally poses a significant challenge to the growth of the athletic footwear market. These low-cost imitation products not only damage the reputation of established brands but also lead to a decline in sales for authentic manufacturers. As a result, this undermines the revenue potential for major athletic footwear companies worldwide. The widespread availability of these knockoff items creates an environment where legitimate brands find it increasingly difficult to compete, stifling market expansion and discouraging innovation within the sector. Thus, addressing the issue of counterfeits is crucial for the industry's long-term sustainability and success.

Market Trends of the Global Athletic Footwear Market

The global athletic footwear market is increasingly leaning towards customization as a key trend, with companies prioritizing personalized designs to enhance consumer engagement. By offering customers the ability to choose materials, colors, and styles, brands are creating unique products that resonate with individual preferences. This shift towards customization not only elevates consumers' purchase experience but also fosters brand loyalty, ultimately generating new growth opportunities in an increasingly competitive market. As consumers seek footwear that reflects their personal style and performance needs, the emphasis on customized athletic footwear is set to thrive, reshaping how brands approach product development and marketing strategies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Athletic Footwear Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Running Shoes
• Sports Shoes
• Aerobic Shoes
• Walking Shoes
• Trekking and Hiking Shoes
• Insert
• Sports Shoes
• Backpacking Shoes

Global Athletic Footwear Market Size by Price-Based & CAGR (2025-2032)

• Market Overview
• Premium
• Mid
• Economy

Global Athletic Footwear Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Kids

Global Athletic Footwear Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Sports and Athletic Goods Stores
• Supermarkets/Hypermarkets
• Online Retail Stores
• Other Distribution Channels

Global Athletic Footwear Market Size & CAGR (2025-2032)

• North America (Product Type, Price-Based, End-User, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Price-Based, End-User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Price-Based, End-User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Price-Based, End-User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Price-Based, End-User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nike (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Balance (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skechers (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASICS (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reebok (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VF Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Li Ning (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anta Sports (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wolverine World Wide (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brooks Running (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saucony (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• On Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hoka (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fila (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mizuno (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations