スキンケアの世界市場規模：タイプ別、製品別、流通チャネル別、地域範囲別および予測

スキンケアの市場規模と予測

スキンケア市場規模は、2024年に1,474億米ドルと評価され、2024年から2031年にかけてCAGR 4.50%で成長し、2031年には2,029億6,000万米ドルに達すると予測されます。

スキンケアには、皮膚の健康と見た目の美しさを維持・向上させることを目的とした様々な方法が含まれます。これには、クレンジング、保湿、日焼け防止、美容液、マスク、ニキビ、老化、色素沈着など特定の肌悩みをターゲットにした治療など、さまざまな製品の使用を含む毎日の習慣が含まれます。スキンケア業界には、ケミカルピーリング、マイクロダーマブレーション、レーザー治療など、皮膚科医やエステティシャンによる専門的な治療も含まれ、これらはさらに肌の健康に貢献しています。スキンケアの重要性に対する認識が高まるにつれ、消費者は美容だけでなく肌全体の健康を促進する製品に投資する傾向が強まっています。

スキンケアは、テクノロジーの進歩や、個別化された持続可能なソリューションの重視によって、大きな成長を遂げようとしています。人工知能や皮膚科学研究などの革新は、個々の肌タイプや悩みに合わせたカスタマイズ製品の開発を可能にしています。

さらに、天然オーガニック成分を配合したクリーンな美容製品への需要の高まりは、持続可能性と倫理的慣行に対する消費者の幅広いシフトを反映しています。世界のスキンケア市場は拡大を続け、2026年には2,000億米ドル超に達すると推定されるため、特にアンチエイジング、ニキビ治療、予防スキンケアなどの分野で、環境に配慮した包装や処方を優先しつつ、ブランドがイノベーションを起こす機会は十分にあると思われます。

世界のスキンケア市場力学

世界のスキンケア市場を形成している主な市場力学は以下の通りです：

主な市場促進要因

高齢化人口とアンチエイジング製品需要：世界の高齢化の進展は、スキンケア市場、特にアンチエイジング分野の大きな促進要因です。世界保健機関（WHO）によると、2015年から2050年の間に、60歳以上の人口比率は12%から22%へとほぼ倍増します。絶対数では、60歳以上の人口が9億人から20億人に増加すると予想されています。米国国立衛生研究所（NIH）によると、この人口動態の変化はアンチエイジングスキンケア製品に対する需要の増加をもたらし、世界のアンチエイジング市場は2026年までに883億米ドルに達すると予想されています。

皮膚の健康と紫外線防御に対する意識の高まり：皮膚がんや紫外線ダメージに対する意識の高まりが、日焼け防止製品の需要を押し上げています。皮膚がん財団によると、米国では毎日9,500人以上が皮膚がんと診断され、1時間に2人以上が皮膚がんで死亡しています。こうした統計が、消費者の日焼け防止に対する意識を高め、SPF配合製品の需要急増につながっています。

成長する男性用スキンケア市場：男性用スキンケア分野は、スキンケア市場全体の重要な牽引役として浮上しています。スキンケアを含む世界の男性用パーソナルケア市場規模は、2018年に1,248億米ドルと評価され、2022年には1,660億米ドルに達すると予測されています。男性がスキンケア製品を使用することに対する偏見は大幅に減少しており、NPD Groupの調査によると、米国の18～44歳の男性の84%が何らかの形で顔のスキンケア製品を使用しています。

主な課題

市場の飽和：スキンケア市場は非常に飽和しており、さまざまなブランドから膨大な数の製品が発売されています。この供給過剰が、新規参入企業が知名度と市場シェアを獲得することを困難にしています。既存ブランドは、そのブランド認知度と消費者ロイヤリティを活用し、しばしば優位に立ちます。この飽和状態は価格競争につながり、企業の利益率を低下させます。新規ブランドは製品の差別化に苦戦する可能性があり、消費者の注目を集め、販売を促進するためには、独自の販売提案と革新的なマーケティング戦略の開発が不可欠となります。

規制の遵守：進化する規制への対応は、スキンケア企業にとって大きな課題です。製品の安全性、ラベリング、マーケティングクレームに関する基準は地域によって異なるため、企業はこれらの要件を乗り越えるのが難しいです。コンプライアンスを怠ると、法的な影響や製品回収、ブランド評価の低下を招きかねません。消費者が成分の安全性と効能について知識を深めるにつれ、企業は消費者の信頼を維持するために透明性を確保し、厳格な規制を遵守しなければなりません。

成分の安全性と透明性：スキンケア製品に使用される成分に関する消費者の意識が高まる中、ブランドは処方に関する透明性を提供するプレッシャーに直面しています。有害な化学物質、アレルゲン、持続可能性への懸念から、消費者はより安全でクリーンな製品を求めています。成分の調達先や製造工程を開示しないブランドは、消費者の信頼と市場シェアを失う可能性があります。この動向により、企業は透明性を維持しつつ、安全で効果的な処方を生み出すための研究開発に投資せざるを得なくなります。

主要動向：

クリーン・ビューティー運動：クリーン・ビューティー運動は、スキンケア製品に天然で無害な成分を使用することを強調します。消費者の健康志向や環境意識が高まるにつれ、有害な化学物質が含まれていないか製品ラベルを吟味する傾向が強まっています。この動向の背景には、合成成分の潜在的な副作用に対する懸念の高まりと、調達の透明性に対する要望があります。この動向に対応するブランドは、よりクリーンな代替品を求める消費者の需要に応えるべく製品を改良しており、クリーンな美容製品の売上急増につながっています。

パーソナライゼーションとカスタマイズ：スキンケアにおけるパーソナライゼーションは、個々のニーズや嗜好に合わせた製品を求める消費者の需要に後押しされ、牽引力を増しています。人工知能や肌分析ツールを含むテクノロジーの進歩により、ブランドは肌タイプ、悩み、ライフスタイルに基づいたパーソナライズされた提案を提供できるようになりました。この動向は、消費者が加齢、ニキビ、敏感肌など、特定の問題に対処する独自のソリューションを求めるため、魅力的です。カスタマイズに投資する企業は、ブランド・ロイヤルティを育み、顧客満足度を高め、リピート購入につなげています。

持続可能性と環境に優しい実践：持続可能性は、スキンケア業界において極めて重要な検討事項となっており、消費者は環境に優しい実践を優先するブランドをますます好むようになっています。この動向は、プラスチック汚染や気候変動などの環境問題に対する意識の高まりに後押しされています。持続可能なパッケージング、倫理的に調達された原料、環境に配慮した製造工程を採用するブランドは、競争力を高めています。消費者は、自分の価値観に沿った製品にプレミアムを支払うことを厭わず、ブランド・ロイヤルティを育んでいます。

目次

第1章 世界のスキンケア市場のイントロダクション

• 市場イントロダクション
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 世界のスキンケア市場の展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 スキンケアの世界市場、製品別

• 保湿剤
• クレンジング

第6章 スキンケアの世界市場：流通チャネル別

• 概要
• オフライン
• オンライン
• その他

第7章 スキンケアの世界市場、タイプ別

• ボディケア
• フェイシャルケア

第8章 スキンケアの世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋地域
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第9章 世界のスキンケア市場の競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第10章 企業プロファイル

• L'Oreal S.A.
• The Estee Lauder Companies, Inc.
• Procter & Gamble Company
• Beiersdorf AG
• Johnson and Johnson Services
• Kao Group
• Colgate-Palmolive Company
• Shiseido Co.
• Revlon Consumer Products Corporation
• Louis Vuitton SE

第11章 主な発展

• 製品上市／開発
• 合併と買収
• 事業拡大
• パートナーシップと提携

第12章 付録

• 関連調査

Skin Care Market Size And Forecast

Skin Care Market size was valued at USD 147.4 Billion in 2024 and is projected to reach USD 202.96 Billion by 2031, growing at a CAGR of 4.50% from 2024 to 2031.

Skin care encompasses a range of practices aimed at maintaining and enhancing the health and appearance of the skin. This includes daily routines involving cleansing, moisturizing, sun protection, and the use of various products such as serums, masks, and treatments targeting specific skin concerns like acne, aging, or pigmentation. The skin care industry also includes professional treatments performed by dermatologists and estheticians, such as chemical peels, microdermabrasion, and laser therapy, which further contribute to skin health. With increasing awareness of the importance of skincare, consumers are more inclined to invest in products that promote not only aesthetics but also the overall health of their skin.

Skin care is poised for significant growth, driven by advancements in technology and a greater emphasis on personalized and sustainable solutions. Innovations such as artificial intelligence and dermatological research are enabling the development of customized products tailored to individual skin types and concerns.

Additionally, the rise in demand for clean beauty products-formulated with natural, organic ingredients-reflects a broader consumer shift toward sustainability and ethical practices. As the global skincare market continues to expand, estimated to reach over $200 billion by 2026, there will be ample opportunities for brands to innovate, particularly in areas like anti-aging, acne treatment, and preventive skin care, while also prioritizing eco-friendly packaging and formulations.

Global Skin Care Market Dynamics

The key market dynamics that are shaping the global skin care market include:

Key Market Drivers:

Aging Population and Anti-Aging Products Demand: The growing aging population worldwide is a significant driver for the skincare market, particularly in the anti-aging segment. According to the World Health Organization (WHO), the proportion of the world's population over 60 years will nearly double from 12% to 22% between 2015 and 2050. In absolute numbers, this is an expected increase from 900 million to 2 billion people over the age of 60. This demographic shift has led to increased demand for anti-aging skincare products, with the global anti-aging market expected to reach USD 88.3 billion by 2026, according to the National Institutes of Health (NIH).

Rising Awareness of Skin Health and UV Protection: Increased awareness of skin cancer and UV damage has boosted the demand for sun protection products. The Skin Cancer Foundation reports that over 9,500 people in the U.S. are diagnosed with skin cancer every day, and more than two people die of skin cancer every hour. These statistics have driven consumers to be more conscious about sun protection, leading to a surge in demand for products with SPF.

Growing Male Skincare Market: The male skincare segment has emerged as a significant driver for the overall skincare market. The global men's personal care market size, which includes skincare, was valued at USD 124.8 billion in 2018 and is projected to reach USD 166 billion by 2022. The stigma around men using skincare products has significantly decreased, with a survey by NPD Group finding that 84% of men aged 18-44 in the United States now use some form of facial skincare product.

Key Challenges:

Market Saturation: The skincare market is highly saturated, with a vast array of products available across various brands. This oversupply makes it challenging for new entrants to gain visibility and market share. Established brands often dominate, leveraging their brand recognition and consumer loyalty. This saturation can lead to price wars, diminishing profit margins for companies. New brands may struggle to differentiate their products, making it essential for them to develop unique selling propositions and innovative marketing strategies to capture consumer attention and drive sales.

Regulatory Compliance: Compliance with evolving regulations poses a significant challenge for skin care companies. Different regions have varying standards for product safety, labeling, and marketing claims, making it difficult for companies to navigate these requirements. Failing to comply can result in legal repercussions, product recalls, and damage to brand reputation. As consumers become more knowledgeable about ingredient safety and efficacy, companies must ensure transparency and adhere to strict regulations to maintain consumer trust.

Ingredient Safety and Transparency: With increasing consumer awareness regarding the ingredients used in skin care products, brands face pressure to provide transparency about their formulations. Concerns about harmful chemicals, allergens, and sustainability lead consumers to demand safer, cleaner products. Brands that fail to disclose ingredient sourcing and manufacturing processes may lose consumer trust and market share. This trend compels companies to invest in research and development to create safe, effective formulations while maintaining transparency.

Key Trends:

Clean Beauty Movement: The clean beauty movement emphasizes the use of natural, non-toxic ingredients in skin care products. As consumers become more health-conscious and environmentally aware, they are increasingly scrutinizing product labels for harmful chemicals. This trend is driven by growing concerns about the potential side effects of synthetic ingredients and a desire for transparency in sourcing. Brands responding to this trend are reformulating products to meet consumer demand for cleaner alternatives, leading to a surge in sales of clean beauty products.

Personalization and Customization: Personalization in skin care is gaining traction, driven by consumer demand for products tailored to individual needs and preferences. Advances in technology, including artificial intelligence and skin analysis tools, allow brands to offer personalized recommendations based on skin type, concerns, and lifestyles. This trend is appealing because consumers seek unique solutions that address their specific issues, such as aging, acne, or sensitivity. Companies investing in customization are fostering brand loyalty and enhancing customer satisfaction, leading to repeat purchases.

Sustainability and Eco-Friendly Practices: Sustainability has become a crucial consideration in the skin care industry, with consumers increasingly favoring brands that prioritize eco-friendly practices. This trend is driven by growing awareness of environmental issues, including plastic pollution and climate change. Brands that adopt sustainable packaging, ethically sourced ingredients, and eco-conscious manufacturing processes are gaining a competitive edge. Consumers are willing to pay a premium for products that align with their values, fostering brand loyalty.

Global Skin Care Market Regional Analysis

Here is a more detailed regional analysis of the global skin care market:

Asia Pacific:

The Asia Pacific region dominates the skincare market, with significant growth attributed to rising disposable incomes, cultural beauty traditions, and a booming e-commerce sector. In 2023, the market reached USD 86.3 billion, driven by increased consumer spending in countries like China and South Korea, where disposable incomes grew by 5.1% and 3.8%, respectively. Additionally, the region's aging population has intensified demand for anti-aging products, particularly in Japan, which has the highest proportion of people aged 65 and above. Digital innovation has also played a pivotal role, with mobile commerce accounting for 85% of online skincare sales in the region, further propelling market expansion.

The cultural emphasis on skincare routines, particularly in countries like Korea and Japan, continues to fuel consumer demand, with more people prioritizing skincare over makeup and seeking premium, high-quality products. The rise of clean and natural beauty trends, along with increased R&D investment in skincare technologies, positions the region as a key driver of global market innovations. Heightened competition and growing consumer interest in sustainability also present challenges and opportunities for brands operating in this dynamic market.

North America:

The North American skincare market is experiencing rapid growth, driven by heightened health awareness, demographic shifts, and the clean beauty movement. Consumer spending on personal care products reached USD 128.7 billion in 2023, with a significant focus on skincare. Rising awareness of skin health, particularly in response to the increasing prevalence of skin cancer, has fueled demand for preventive and protective products like sunscreen. The aging population, especially the baby boomer generation, is driving a surge in demand for anti-aging solutions. The clean beauty trend, emphasizing natural ingredients, continues to expand, with a 23% market growth in 2023, as more consumers seek organic and eco-friendly skincare options.

Technological advancements are also propelling the market forward. Innovations such as AI-powered skincare solutions and medical-grade products are gaining traction, supported by increased research and development investment, which grew by 22% in 2023. E-commerce, particularly mobile commerce, is playing a significant role in product accessibility, with online skincare sales up by 43% since 2020.

As North American consumers prioritize clinical efficacy and premium products, the market is projected to reach USD 41.3 billion by 2028, highlighting its potential for continued expansion. The combination of evolving consumer preferences, innovation, and growing demand for personalized and sustainable products positions the region for sustained growth in the global skincare landscape.

Global Skin Care Market: Segmentation Analysis

The Global Skin Care Market is Segmented on the basis of Type, Product, Distribution Channel, And Geography.

Skin Care Market, By Type

• Body Care
• Facial Care

Based on Type, the market is fragmented into Body Care and Facial Care. Facial care is the dominating segment in the skincare market due to the increasing consumer focus on facial aesthetics, anti-aging products, and protection from environmental damage. With the rise of personalized skincare routines, demand for facial cleansers, moisturizers, serums, and sunscreens has surged, particularly among aging populations and beauty-conscious younger consumers. Body care is also experiencing growth, driven by rising awareness of overall skin health, with products like body lotions, exfoliants, and anti-cellulite treatments gaining traction. Both segments are benefiting from trends toward natural ingredients and technological advancements in skincare formulations.

Skin Care Market, By Product

• Moisturizers
• Cleansers

Based on Product, the market is divided into Moisturizers and cleansers. Moisturizers are a dominating segment, driven by rising demand for hydration-focused products that cater to various skin types and concerns such as dryness, aging, and environmental stress. Consumers increasingly seek moisturizers with added benefits like SPF protection, anti-aging ingredients, and natural formulations, making them essential in daily skincare routines. Cleansers are also experiencing rapid growth, fueled by the need for effective solutions to remove dirt, makeup, and impurities. The trend toward double-cleansing routines, coupled with the popularity of gentle, non-irritating formulas, has elevated cleansers as a crucial part of skincare regimens, particularly among younger, beauty-conscious consumers.

Skin Care Market, By Distribution Channel

• Offline
• Online

Based on Distribution Channel, the market is segmented into Offline and Online. The online distribution channel is becoming a dominant force in the skincare market, driven by the convenience of e-commerce, wider product selection, and increasing digital engagement. With the rise of mobile commerce, many consumers prefer shopping for skincare products online, allowing them to easily compare brands, access reviews, and purchase personalized products. Direct-to-consumer brands and subscription models have also gained momentum, contributing to the channel's growth. Offline channels, which are rapidly growing, such as specialty stores and pharmacies, remain strong, especially for consumers who prefer in-person consultations and immediate product availability, making both channels crucial for market expansion.

Skin Care Market, By Geography

• North America
• Asia Pacific
• Europe
• Rest of the world
• On the basis of geographical analysis, the Global Skin Care Market is classified into North America, Asia Pacific, Europe, and Rest of the world. Asia Pacific is a dominating segment in the global skincare market, driven by rising disposable incomes, cultural emphasis on skincare, and technological advancements in beauty products. North America is another rapidly growing major player, with growth fueled by increasing awareness of skin health, the popularity of clean beauty products, and a rising demand for anti-aging and premium skincare solutions.

Key Players

The "Global Skin Care Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are L'Oreal, Estee lauder, Procter & Gamble, Unilever, Shiseido, Beiersdorf, Johnson & Johnson, Coty Inc., Kao Corporation, and Colgate-Palmolive Company.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Skin Care Market Recent developments
• In November 2022, kao Corporation Collaborated with Daiichi Sankyo, a leading healthcare company, to develop new products and improve their skincare business revenue.
• In November 2022, Avon partnered with Perfect Corp., a leading AI-based beauty tech solutions provider, to improve the virtual makeup technology system and help consumers choose suitable product types.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL SKIN CARE MARKET

• 1.1 Introduction of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL SKIN CARE MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL SKIN CARE MARKET, BY PRODUCT

• 5.1 Moisturizers
• 5.2 Cleansers

6 GLOBAL SKIN CARE MARKET, BY DISTRIBUTION CHANNEL

• 6.1 Overview
• 6.2 Offline
• 6.3 Online
• 6.4 Others

7 GLOBAL SKIN CARE MARKET, BY TYPE

• 7.1 Body Care
• 7.2 Facial Care

8 GLOBAL SKIN CARE MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East and Africa

9 GLOBAL SKIN CARE MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 L'Oreal S.A.
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 The Estee Lauder Companies, Inc.
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.3 Procter & Gamble Company
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.4 Beiersdorf AG
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.5 Johnson and Johnson Services
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.6 Kao Group
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.7 Colgate-Palmolive Company
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.8 Shiseido Co.
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.9 Revlon Consumer Products Corporation
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.9 Louis Vuitton SE
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments

11 KEY DEVELOPMENTS

• 11.1 Product Launches/Developments
• 11.2 Mergers and Acquisitions
• 11.3 Business Expansions
• 11.4 Partnerships and Collaborations

12 Appendix

• 12.1.1 Related Research