スマートスタジアムの世界市場規模：コンポーネント別、展開モード別、用途別、地域範囲別、予測

スマートスタジアムの市場規模と予測

スマートスタジアムの市場規模は2024年に119億4,000万米ドル、2031年には559億米ドルに達すると予測され、2024年から2031年までのCAGRは21.29%で成長します。

スマートスタジアムは、革新的なテクノロジーを組み合わせて、唯一無二のオーダーメイドのファン体験を提供します。スタジアムにおけるテクノロジーの活用は、観客体験全体の改善、エンゲージメントの向上、運営の最適化に役立つため、普及が進んでいます。

これらのスタジアムは、IoTデバイス、ビッグデータ、高度な分析を活用し、スタジアム体験のさまざまな側面を強化しています。

愛好家にとっては、スムーズなチケット発券システム、簡単なナビゲーションのためのモバイルアプリ、ニーズに合わせたコンテンツ配信、試合のライブアップデートなどがこれにあたります。

スマートスタジアムは高速Wi-Fiを提供することが多く、ファンは自分の体験をソーシャルメディアで簡単に共有したり、革新的な方法で試合に参加したりすることができます。

スマートスタジアムは、環境フットプリントを最小限に抑えるため、スマート照明、空調制御システム、再生可能エネルギー源を導入し、持続可能性とエネルギー効率を優先しています。

また、安全な環境を維持するために、AIを活用した監視、顔認識、群衆管理技術を備えた最先端のセキュリティシステムを利用することもあります。

これらのスタジアムは、運営を強化するために大量のデータを収集・分析する機能を備えています。

これには、観客の流れの管理、売店の配置の最適化、メンテナンス要件の予測などのタスクが含まれます。

その結果、これらのスタジアムはファンにとって楽しいだけでなく、運営者にとっても経済的に効率的なものとなります。

スマートスタジアムの世界市場力学

世界のスマートスタジアム市場を形成している主な市場力学は以下の通りです：

主な市場促進要因

データ主導の意思決定とリアルタイム分析の台頭：スタジアムの運営者は、ビッグデータの時代において、スタジアムの管理全般を改善し、意思決定を強化するために、リアルタイム分析を徐々に活用しています。スタジアムは、チケット販売、売店、観客の動き、ソーシャルメディアなど、さまざまなソースからのデータを蓄積・分析することで、ファン体験を向上させ、運営を最適化し、マーケティング戦略をカスタマイズすることができます。リアルタイム分析により、スタジアムは人員の最適化、観客の流れの管理、セキュリティ対策の改善など、その場で調整を行うことができます。

スタジアムインフラの近代化とデジタル化への投資：スタジアムインフラの近代化とデジタル化への投資は、競争優位性を維持し、ファンに革新的な体験を提供する手段として、ますます普及しています。これには、デジタルチケットシステム、高速Wi-Fi、スマート座席、非接触型決済システムなどの高度な技術の導入が含まれます。

最先端の監視システムの導入による安全性とセキュリティの向上：スタジアムの運営において、セキュリティと安全性はますます重要になってきています。スマートスタジアムは、予測分析、AI搭載カメラ、顔認識などの技術を活用した高度な監視システムを導入し、セキュリティプロトコルを改善しています。これらのシステムは、潜在的な危険をリアルタイムで特定し、群衆の行動を監視し、緊急事態に迅速に対応することができます。

急速に拡大する5Gネットワーク：スマートスタジアム市場は、より信頼性が高く迅速な接続性を提供する5Gネットワークの展開によって変貌しつつあります。スタジアムは、5G技術によって接続された多数のデバイスを収容することができ、遅延のないリアルタイムのストリーミング、高解像度ビデオ、拡張現実体験を容易にします。例えば、2024年5月10日には、Midea、AIS、China Unicom、Huaweiによって、東南アジア初の5G完全接続工場が共同で実施され、これにより、同地域におけるスマート製造業の新たな標準が確立されました。

主な課題

高額な初期投資：スマートスタジアムへの移行には、セキュリティシステム、接続ソリューション、センサーなどの技術インフラへの多額の初期投資が必要です。この金銭的障壁は、多数の組織、特に財政的に安定していない組織にとって、市場成長の大きな障害となっています。

データプライバシーとセキュリティに関する懸念の高まり：スマートスタジアムによって観客から膨大な量の個人データが収集されるため、データのプライバシーとセキュリティに関する懸念が高まっています。不正侵入や不正アクセスに対するデータのセキュリティは重要な懸念事項であり、強固なサイバーセキュリティ対策の実施が必要となり、市場導入の妨げとなっています。

主要動向

ファン体験の向上への注目の高まり：AR（拡張現実）、VR（仮想現実）、高精細ディスプレイなどの技術により、没入型かつインタラクティブな視聴体験が視聴者に提供されます。高度なデータ分析とAIによって、座席のアップグレード、オーダーメイドの通知、カスタマイズされたフード商品の提供など、サポーターのためのパーソナライズされたサービスが可能になります。

先進ネットワーク技術のイントロダクション：スマートスタジアム市場は、モノのインターネット（IoT）デバイスの統合と、リアルタイムデータの蓄積と分析を可能にする接続性の向上により成長を遂げています。その結果、運営効率とファン体験全体が向上しています。

エネルギー効率に関する懸念の高まり：スマートスタジアムの需要は、エネルギー効率重視の高まりに後押しされています。エネルギー効率の高いHVACや照明システムを導入することで、運営費が削減され、持続可能性が促進されます。さらに、重要な組織はスタジアムの持続可能性を高めるために他の利害関係者と協力しています。

目次

第1章 スマートスタジアムの世界市場イントロダクション

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 スマートスタジアムの世界市場展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 スマートスタジアムの世界市場：コンポーネント別

• 概要
• ソフトウェア
• サービス

第6章 スマートスタジアムの世界市場：用途別

• 概要
• デジタルコンテンツ管理
• スタジアムと公共セキュリティ
• ビルオートメーション管理
• イベント管理
• 群集管理
• ネットワーク管理
• その他

第7章 スマートスタジアムの世界市場：展開タイプ別

• 概要
• オンプレミス
• クラウドベース

第8章 スマートスタジアムの世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋地域
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第9章 世界のスマートスタジアム市場の競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第10章 企業プロファイル

• IBM
• Cisco Systems
• Huawei
• Johnson Controls
• NEC Corporation
• T-Mobile
• Intel
• Ericsson
• NTT Communications
• Siemens

第11章 付録

• 関連調査

Smart Stadium Market Size and Forecast

Smart Stadium Market size was valued at USD 11.94 Billion in 2024 and is projected to reach USD 55.9 Billion by 2031, growing at a CAGR of 21.29% from 2024 to 2031.

A smart stadium combines innovative technologies to provide a one-of-a-kind and tailored fan experience. The use of technology in stadiums is becoming more prevalent, since it helps to improve the entire spectator experience, increase engagement, and optimize operations.

These stadiums utilize IoT devices, big data, and advanced analytics to enhance different aspects of the stadium experience.

For enthusiasts, this could involve smooth ticketing systems, mobile apps for easy navigation, tailored content delivery, and live updates on games.

Smart Stadiums frequently offer high-speed Wi-Fi, allowing fans to easily share their experiences on social media or engage with the game in innovative ways.

Smart Stadiums prioritizes sustainability and energy efficiency by implementing smart lighting, climate control systems, and renewable energy sources to minimize their environmental footprint.

They may also utilize cutting-edge security systems equipped with AI-powered surveillance, facial recognition, and crowd management technologies to maintain a secure environment.

These stadiums have the capability to collect and analyze large volumes of data to enhance operations.

This includes tasks such as managing the flow of crowds, optimizing the placement of concession stands, and predicting maintenance requirements.

As a result, these stadiums are not only enjoyable for fans, but also financially efficient for operators.

Global Smart Stadium Market Dynamics

The key market dynamics that are shaping the global smart stadium market include:

Key Market Drivers

Rising Data-Driven Decision-Making and Real-Time Analytics: Stadium operators are progressively utilizing real-time analytics to improve overall stadium management and enhance decision-making in the era of big data. Stadiums can enhance the fan experience, optimize operations, and customize marketing strategies by accumulating and analyzing data from a variety of sources, including ticket sales, concession stands, crowd movement, and social media. Real-time analytics allow stadiums to make on-the-fly adjustments, such as optimizing personnel, managing crowd flow, or improving security measures.

Investments in the Modernization and Digitization of Stadium Infrastructure: Investing in the modernization and digitalization of stadium infrastructures is becoming increasingly popular as a means of maintaining a competitive advantage and providing fans with innovative experiences. This encompasses the implementation of sophisticated technologies such as digital ticketing systems, high-speed Wi-Fi, smart seating, and contactless payment systems.

Increasing Safety and Security by Implementing State-of-the-Art Surveillance Systems: Security and safety have become increasingly important in stadium operations, particularly in response to the growing apprehensions regarding large-scale events. Smart stadiums are implementing sophisticated surveillance systems that capitalize on technologies such as predictive analytics, AI-powered cameras, and facial recognition to improve security protocols. These systems can identify potential hazards in real time, monitoring crowd behavior, and promptly responding to emergencies.

Rapidly Expanding 5G Network: The smart stadium market is being transformed by the deployment of 5G networks, which offer more reliable and quicker connectivity. Stadiums can accommodate an extensive array of connected devices with 5G technology, which facilitates real-time streaming, high-definition video, and augmented reality experiences without latency delays. For instance, on 10 May 2024, the first 5G entirely connected factory in Southeast Asia was jointly implemented by Midea, AIS, China Unicom, and Huawei, thereby establishing a new standard for smart manufacturing in the region.

Key Challenges:

High Initial Investment: The transition to a smart stadium requires a substantial initial investment in technology infrastructure, including security systems, connection solutions, and sensors. This financial barrier is a significant impediment to market growth for numerous organizations, particularly those that are lesser or less financially stable.

Rising Data Privacy and Security Concerns: The collection of vast quantities of personal data from attendees by smart stadiums has raised concerns about data privacy and security. The security of this data against intrusions and unauthorized access is a significant concern, necessitating the implementation of robust cybersecurity measures and impeding market adoption.

Key Trends

Increasing Attention to the Improvement of the Fan Experience: Immersive and interactive viewing experiences are offered to viewers by technologies such as augmented reality (AR), virtual reality (VR), and high-definition displays. Personalized services for supporters, including seat upgrades, tailored notifications, and customized food product offerings, are made possible by advanced data analytics and AI.

Introduction of Advanced Network Technologies: The smart stadium market is experiencing growth due to the integration of Internet of Things (IoT) devices and improved connectivity, which enables the accumulation and analysis of real-time data. This has resulted in an improvement in operational efficiency and the overall fan experience.

Increasing Energy Efficiency Concerns: The demand for smart stadiums is being fueled by the increasing emphasis on energy efficiency. Operational expenses are diminished and sustainability is encouraged through the implementation of energy-efficient HVAC and lighting systems. Additionally, significant organizations are collaborating with other stakeholders to enhance the sustainability of their stadiums.

Global Smart Stadium Market Regional Analysis

Here is a more detailed regional analysis of the global smart stadium market:

Europe

The Europe region captured a sophisticated revenue share of global smart stadium market in 2023

The growth is attributable to the increasing demand for a more immersive viewing experience and the growing integration of social media with stadium technologies.

The stadium proprietors are being compelled to implement intelligent solutions to comply with stringent regulations that guarantee public safety during sporting events.

For instance, in March 2022, Real Madrid entered a multiyear partnership with Cisco Systems, Inc. This partnership will result in the installation of the Santiago Bernabeu Stadium's largest Wi-Fi 6 stadium network, which will render it one of the most technologically advanced sporting venues.

Asia-Pacific

Asia Pacific to grow at a robust CAGR during the forecast period.

The ongoing digitalization of sports, the increasing penetration of smart technologies to host major tournaments by a variety of sports organizations, and the emergence of professional competitions in the region are all contributing to the development of the market.

Numerous nations, including China, India, Singapore, Australia, and Japan, are expressing a preference for the renovation of existing stadiums and the construction of new ones.

Global Smart Stadium Market: Segmentation Analysis

The Global Smart Stadium Market is segmented based on Component, Deployment Type, Applications, And Geography.

Smart Stadium Market, By Component

• Software
• Services

Based on Component, the Global Smart Stadium Market is bifurcated into Software and Services. In 2023, the software segment holds a revenue share the global smart stadium market. All stadium proprietors and spectators would derive substantial advantages from digital transformation. The smart stadium concept has the potential to incorporate a variety of technologies, including the management of parking spaces, the upgrading of seats, the management of tickets, and the management of crowds. Additionally, it encompasses a variety of features, such as food ordering, closet restroom queues, social media updates, emergency and incident response management, Wi-Fi networks, merchandise purchasing, smart lighting, and integrated security systems.

Smart Stadium Market, By Deployment Type

• On-Premises
• Cloud-Based

Based on Deployment Type, the Global Smart Stadium Market is bifurcated into On-Premises and Cloud-Based. In 2023, the on-premises segment holds a significant revenue share of global smart stadium market. Smart Stadiums are outfitted with a multitude of cameras, sensors, and digital signs that are connected to servers and wireless and wireline networks. It aids in the provision of real-time data to security personnel who are responsible for monitoring the activities of the gathering.

Smart Stadium Market, By Application

• Digital Content Management
• Stadium and Public Security
• Building Automation Management
• Event Management
• Crowd Management
• Network Management
• Others

Based on Application, the market is segmented into Digital Content Management, Stadium & Public Security, Building Automation Management, Event Management, Crowd Management, Network Management, and Others. The stadium and public security segment is anticipated to experience the highest compound annual growth rate (CAGR) in the smart stadium market due to the growing concern for the safety and security of attendees, personnel, and assets at large-scale sporting and entertainment events. Stadiums are investing significantly in advanced surveillance systems, access control technology, biometric verification, and incident response solutions in response to the increasing number of attendees and the growing complexity of security risks. These technologies not only facilitate the efficient administration of emergencies but also prevent unauthorized access and potential threats, thereby enhancing the overall safety of the stadium environment.

Smart Stadium Market, By Geography

• Europe
• Asia Pacific
• North America
• Rest of the world

Based on Geography, the Global Smart Stadium Market is classified into Europe, Asia Pacific, North America, and the Rest of the world. The Europe region captured a sophisticated revenue share of global smart stadium market in 2023 because of the increasing demand for a more immersive viewing experience and the growing integration of social media with stadium technologies. The stadium proprietors are being compelled to implement intelligent solutions to comply with stringent regulations that guarantee public safety during sporting events. For instance, in March 2022, Real Madrid entered a multiyear partnership with Cisco Systems, Inc. This partnership will result in the installation of the Santiago Bernabeu Stadium's largest Wi-Fi 6 stadium network, which will render it one of the most technologically advanced sporting venues.

Key Players

The "Global Smart Stadium Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are IBM, Cisco Systems, Intel, Huawei, Johnson Controls, NEC Corporation, Schneider Electric, Tech Mahindra, Ericsson, NTT Communications, Siemens, Honeywell, Verizon, AT&T, Vodafone, T-Mobile, Telefonica and VIX Technology.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Smart Stadium Market Key Developments

• In September 2023, JIG-SAW partnered with Climatec to implement Smart Stadium technology for the San Diego Padres in Major League Baseball (MLB). Climatec will be instrumental in providing support for JIG-SAW's IoT technology during the design, deployment, and service phases.
• In February 2023, Fujitsu and Eintracht formed a partnership to develop sustainable stadium management solutions that integrated technologies such as IoT-based sensors, AI implementation, and efficient queue management.
• In January 2023, Schneider Electric acquired AVEVA, a consulting firm that specializes in information technology. The comprehensive digital transformation of clients' operations is facilitated by the collaboration between these two companies.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL SMART STADIUM MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL SMART STADIUM MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL SMART STADIUM MARKET, BY COMPONENT

• 5.1 Overview
• 5.2 Software
• 5.3 Services

6 GLOBAL SMART STADIUM MARKET, BY APPLICATION

• 6.1 Overview
• 6.2 Digital Content Management
• 6.3 Stadium and Public Security
• 6.4 Building Automation Management
• 6.5 Event Management
• 6.6 Crowd Management
• 6.7 Network Management
• 6.8 Others

7 GLOBAL SMART STADIUM MARKET, BY DEPLOYMENT TYPE

• 7.1 Overview
• 7.2 On-Premises
• 7.3 Cloud-Based

8 GLOBAL SMART STADIUM MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East and Africa

9 GLOBAL SMART STADIUM MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 IBM
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 Cisco Systems
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 Huawei
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 Johnson Controls
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 NEC Corporation
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 T-Mobile
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 Intel
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Ericsson
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 NTT Communications
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 Siemens
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments

11 Appendix

• 11.1 Related Research