AaaS（Automation as a Service）の市場規模、シェア、成長分析：コンポーネント別、展開モード別、ビジネス機能別、組織規模別、タイプ別、最終用途産業別、地域別 - 産業予測、2025-2032年

AaaS（Automation as a Service）の世界市場規模は、2023年に75億米ドルと評価され、2024年の93億7,000万米ドルから2032年には554億8,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRで24.9％の成長が予測されています。

AaaSの需要は、業務効率の改善と大幅なコスト削減の実現に努める企業によって煽られています。企業は、人工知能（AI）や機械学習（ML）などの先進技術を活用してプロセスを最適化するデジタルソリューションの採用を増やしています。さらに、業務の安全性と環境の持続可能性に関する規制圧力の高まりが、企業をよりスマートでコンプライアンスに準拠したテクノロジーへと向かわせています。サイバーセキュリティとデータ保護への注目が高まるにつれ、安全で弾力性のあるデジタルインフラの必要性が最も重要になっています。AaaSは、ロボティックプロセスオートメーション（RPA）、AI、MLなど、さまざまな自動化機能を包含し、固有のビジネス要件に対応するよう調整されます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術分析

AaaSの市場規模：コンポーネント別、CAGR（2025-2032年）

• 市場概要
• ソリューション
• サービス
  • プロフェッショナルサービス
  • マネージドサービス

AaaSの市場規模：展開モード別、CAGR（2025-2032年）

• 市場概要
• オンプレミス
• クラウド

AaaSの市場規模：ビジネス機能別、CAGR（2025-2032年）

• 市場概要
• IT
• ファイナンス
• 営業・マーケティング
• オペレーション
• 人事
• その他

AaaSの市場規模：組織規模別、CAGR（2025-2032年）

• 市場概要
• 大企業
• 中小企業

AaaSの市場規模：タイプ別、CAGR（2025-2032年）

• 市場概要
• ルールベース
• 知識ベース

AaaSの市場規模：最終用途産業別、CAGR（2025-2032年）

• 市場概要
• BFSI
• 政府
• エネルギー・ユーティリティ
• ヘルスケア・ライフサイエンス
• 製造
• 小売・eコマース
• 通信・IT
• 輸送・物流
• その他

AaaSの市場規模：地域別、CAGR（2025-2032年）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Automation Anywhere Inc.（U.S.）
• HCL Technologies Limited（India）
• Hewlett Packard Enterprise Company（U.S.）
• International Business Machines Corporation（IBM）（U.S.）
• Kofax Inc.（U.S.）
• Microsoft Corporation（U.S.）
• NICE Ltd.（Israel）
• Pegasystems Inc.（U.S.）
• UiPath Inc.（U.S.）
• Happiest Minds Technologies Limited（India）
• ITyX GmbH（Germany）
• Hexaware Technologies Limited（India）
• Calligo Ltd.（Jersey）
• AVEVA Group plc（U.K.）
• Arista Networks, Inc.（U.S.）
• Hyland Software, Inc.（U.S.）
• Accelirate Inc.（U.S.）
• ISmile Technologies（U.S.）
• NTT Ltd.（Japan）

結論と提言

Global Automation as a Service Market size was valued at USD 7.5 billion in 2023 and is poised to grow from USD 9.37 billion in 2024 to USD 55.48 billion by 2032, growing at a CAGR of 24.9% during the forecast period (2025-2032).

The demand for Automation as a Service (AaaS) is fueled by organizations striving to improve operational efficiency and achieve significant cost reductions. Companies are increasingly adopting digital solutions that leverage advanced technologies like artificial intelligence (AI) and machine learning (ML) to optimize processes. Additionally, heightened regulatory pressures related to operational safety and environmental sustainability are driving businesses toward smarter, compliant technologies. As the focus on cybersecurity and data protection intensifies, the need for secure, resilient digital infrastructures becomes paramount. AaaS encompasses various automation capabilities such as robotic process automation (RPA), AI, and ML, tailored to address unique business requirements, allowing organizations to streamline tasks and processes effectively while enhancing overall productivity.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Automation as a Service market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Automation as a Service Market Segments Analysis

Global Automation as a Service Market is segmented by Component, Deployment Mode, Business Function, Organization Size, Type, End-Use Industry and region. Based on Component, the market is segmented into Solution and Services. Based on Deployment Mode, the market is segmented into On-Premise and Cloud. Based on Business Function, the market is segmented into Information Technology, Finance, Sales and Marketing, Operations, Human Resources and Others. Based on Organization Size, the market is segmented into Large Enterprises and Small and Medium Enterprises. Based on Type, the market is segmented into Rule-Based Automation and Knowledge-Based Automation. Based on End-Use Industry, the market is segmented into BFSI, Government, Energy & Utilities, Healthcare & Life Sciences, Manufacturing, Retail & eCommerce, Telecom & IT, Transportation & Logistics and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Automation as a Service Market

A key factor propelling the Global Automation as a Service market is the growing incorporation of artificial intelligence (AI) and machine learning (ML) technologies. These advancements significantly enhance automation solutions by facilitating predictive analytics, real-time decision-making, and self-learning functions. As companies strive to boost operational efficiency, cut costs, and enhance accuracy, the adoption of AI-driven automation is on the rise. For instance, in 2024, UiPath launched AI-powered process discovery tools that leverage machine learning to scrutinize business workflows and pinpoint automation possibilities, leading to a notable increase in enterprise efficiency and effectiveness.

Restraints in the Global Automation as a Service Market

The Global Automation as a Service (AaaS) market faces significant challenges stemming from concerns over data security, compliance, and privacy. As AaaS solutions automate critical business processes, organizations dealing with sensitive customer information, financial transactions, and proprietary data must implement rigorous security measures to safeguard against cyber threats and unauthorized access. In 2024, numerous companies experienced security breaches linked to weaknesses in cloud-based automation services, leading regulatory authorities to enforce more stringent compliance mandates for AaaS providers. This heightened focus on security and compliance will continue to pose a constraint on the market's growth as businesses strive to protect their valuable information.

Market Trends of the Global Automation as a Service Market

The Global Automation as a Service market is witnessing significant growth driven by the expansion of hyperautomation strategies. By 2024, organizations are increasingly integrating AI, robotic process automation (RPA), and advanced analytics to evolve from basic task automation to comprehensive end-to-end automated business processes. This trend is underscored by SAP's introduction of innovative hyperautomation-driven enterprise solutions, which seamlessly blend AI, IoT, and RPA to enhance the automation of complex workflows, including supply chain management and financial reporting. As businesses seek greater efficiency and agility, the demand for Automation as a Service continues to rise, shaping a transformative landscape in the automation sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Analysis

Global Automation as a Service Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solution
• Services
  • Professional Services
  • Managed Services

Global Automation as a Service Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• On-Premise
• Cloud

Global Automation as a Service Market Size by Business Function & CAGR (2025-2032)

• Market Overview
• Information Technology
• Finance
• Sales and Marketing
• Operations
• Human Resources
• Others

Global Automation as a Service Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small and Medium Enterprises

Global Automation as a Service Market Size by Type & CAGR (2025-2032)

• Market Overview
• Rule-Based Automation
• Knowledge-Based Automation

Global Automation as a Service Market Size by End-Use Industry & CAGR (2025-2032)

• Market Overview
• BFSI
• Government
• Energy & Utilities
• Healthcare & Life Sciences
• Manufacturing
• Retail & eCommerce
• Telecom & IT
• Transportation & Logistics
• Others

Global Automation as a Service Market Size & CAGR (2025-2032)

• North America (Component, Deployment Mode, Business Function, Organization Size, Type, End-Use Industry)
  • US
  • Canada
• Europe (Component, Deployment Mode, Business Function, Organization Size, Type, End-Use Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment Mode, Business Function, Organization Size, Type, End-Use Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment Mode, Business Function, Organization Size, Type, End-Use Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment Mode, Business Function, Organization Size, Type, End-Use Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Automation Anywhere Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HCL Technologies Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hewlett Packard Enterprise Company (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• International Business Machines Corporation (IBM) (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kofax Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NICE Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pegasystems Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UiPath Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Happiest Minds Technologies Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITyX GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hexaware Technologies Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calligo Ltd. (Jersey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AVEVA Group plc (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arista Networks, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyland Software, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accelirate Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ISmile Technologies (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NTT Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations