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市場調査レポート
商品コード
1626554
ヘルスおよびフィットネスクラブ市場:タイプ別、年齢層別、地域別、2024年~2031年Health And Fitness Club Market By Type (Personal Training, Group Training), Age Group (Up to 20 Years, Between 20 and 40 Years), & Region for 2024-2031 |
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ヘルスおよびフィットネスクラブ市場:タイプ別、年齢層別、地域別、2024年~2031年 |
出版日: 2024年10月07日
発行: Verified Market Research
ページ情報: 英文 202 Pages
納期: 2~3営業日
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健康意識の高まりと健康志向の高まりにより、フィットネスクラブへの入会者が増加しています。慢性疾患や肥満率の増加により、健康管理の一環として定期的な運動を求める人が増えており、市場規模は2024年に113億米ドルを突破し、2031年には約193億5,000万米ドルに達する見込みです。
これに加えて、フィットネストラッキングデバイスやバーチャルクラスなどの技術的進歩が、ジムの会員資格の魅力とアクセシビリティを高めており、これにより市場は2024年から2031年にかけてCAGR 7.67%で成長しています。
ヘルスおよびフィットネスクラブ市場定義/概要
ヘルスおよびフィットネスクラブは、身体運動、ウェルネス、総合的な健康増進をサポートするために設計された施設です。これらのクラブは通常、ジム設備、フィットネスクラス、パーソナルトレーニング、時にはプール、スパ、栄養カウンセリングなどの追加設備など、さまざまなサービスを提供しています。その主な目的は、個人のフィットネス目標の達成、身体の健康増進、バランスの取れたライフスタイルの維持を支援することです。
ヘルスおよびフィットネスクラブの用途は、体重管理、筋肉増強、心臓血管の健康、ストレス解消を求める人など、さまざまな層に及んでいます。これらのクラブは、筋力トレーニング、有酸素運動、グループクラスなど、さまざまなワークアウトプログラムを提供することで、多様なフィットネスレベルや嗜好に対応しています。また、コミュニティの形成やモチベーションの向上にも一役買っており、会員が集団で健康目標を追求できるような、協力的な環境を提供しています。
フィットネスの重要性と慢性疾患の予防における役割に対する意識の高まりが、ヘルスおよびフィットネスクラブ市場の重要な促進要因となっています。定期的な運動が肉体的にも精神的にも良いという認識が広まるにつれ、フィットネス施設やサービスに対する需要が急増しています。米国疾病予防管理センター(CDC)によると、2021年には米国成人の24.2%しか有酸素運動と筋力強化運動の両方のガイドラインを満たしておらず、フィットネスクラブの会員数が大幅に成長する機会があることを示しています。この統計は、より多くの個人が計画的なフィットネス・プログラムを通じて健康増進を目指すようになり、市場が拡大する可能性があることを強調しています。最近の動向としては、市場開拓の大手であるプラネット・フィットネスが2024年2月に、AIを活用したワークアウト推奨機能を統合した新しいデジタル・フィットネス・プラットフォームを立ち上げ、会員エンゲージメントとリテンションを強化すると発表しました。
ミレニアル世代とZ世代における健康意識の高まりが、ヘルスおよびフィットネスクラブ市場の成長に拍車をかけています。これらの層は特にホリスティックなウェルネス・アプローチに関心が高く、多様なフィットネス・オプションや個人に合わせたトレーニング・プログラムに対する需要を促進しています。ソーシャルメディアやフィットネス・インフルエンサーの台頭はこの動向をさらに加速させ、若い世代に健康とフィットネスの目標を優先させるよう促しています。米国労働統計局の報告によると、2022年5月に国内で雇用されたフィットネストレーナーおよびインストラクターは約30万9,800人で、この需要の高まりに対する業界の対応を反映しています。こうした動向を受け、高級フィットネス企業のエクイノックスは2024年3月、高度な生体情報追跡技術と個人に合わせた栄養サービスを特徴とする新しいコンセプトのクラブを発表し、ハイテクに精通し、健康志向の消費者層に対応しています。
ヘルスおよびフィットネスクラブ市場は競争が激しく、数多くの施設が市場シェアを争っています。このような激しい競争は、価格圧力やサービスの差別化の難しさにつながり、個々のクラブが会員を惹きつけ、維持することを困難にしています。新規参入企業も既存企業も同様に、常に革新的なサービスを提供し、独自の価値提案をして目立たなければならないです。
景気低迷や金融不安は、会員増強やフィットネス関連支出を含む裁量支出に大きな影響を与える可能性があります。景気が不透明な時期には、会員候補者はジムの会員資格よりも必要な出費を優先する可能性があり、その結果、ヘルスおよびフィットネスクラブの収入と会員数が減少することになります。
健康サービス産業は、消費者の動向や嗜好の変化に左右されます。在宅ワークアウトやデジタル・フィットネス・ソリューションの人気が高まる中、従来のスポーツジムのモデルは会員基盤を維持する上で課題に直面する可能性があります。クラブは、デジタルソリューションを取り入れたり、革新的なサービスを提供したりすることで、こうした変化に適応し、関連性を保つ必要があります。
Increasing health awareness and a growing emphasis on wellness are leading more individuals to join fitness clubs. The rise in chronic diseases and obesity rates is prompting people to seek regular exercise as part of their health management is driving the market size surpass USD 11.30 Billion in 2024 to reach a valuation of around USD 19.35 Billion by 2031.
In addition to this, technological advancements, such as fitness tracking devices and virtual classes, are enhancing the appeal and accessibility of gym memberships, this is enabling the market grow at a CAGR of 7.67% from 2024 to 2031.
Health And Fitness Club Market: Definition/ Overview
Health and fitness clubs are facilities designed to support physical exercise, wellness, and overall health improvement. These clubs typically offer a range of services, including gym equipment, fitness classes, personal training, and sometimes additional amenities such as swimming pools, spas, and nutrition counseling. Their primary goal is to help individuals achieve their fitness goals, enhance their physical health, and maintain a balanced lifestyle.
The application of health and fitness clubs spans various segments of the population, including individuals seeking weight management, muscle building, cardiovascular health, and stress relief. These clubs cater to diverse fitness levels and preferences by providing different workout programs such as strength training, aerobic exercises, and group classes. They also play a role in community building and motivation, offering a supportive environment where members can pursue their health goals collectively.
The growing awareness of the importance of physical fitness and its role in preventing chronic diseases has been a significant driver of the Health and Fitness Club Market. As more people recognize the benefits of regular exercise for both physical and mental well-being, the demand for fitness facilities and services has surged. According to the Centers for Disease Control and Prevention (CDC), in 2021, only 24.2% of U.S. adults met the guidelines for both aerobic and muscle-strengthening activities, indicating a substantial opportunity for growth in fitness club memberships. This statistic underscores the potential for market expansion as more individuals seek to improve their health through structured fitness programs. In a recent development, Planet Fitness, a major player in the market, announced in February 2024 the launch of a new digital fitness platform, integrating AI-powered workout recommendations to enhance member engagement and retention.
Increasing health consciousness among millennials and Gen Z has fueled the growth of the Health and Fitness Club Market. These demographics are particularly interested in holistic wellness approaches, driving demand for diverse fitness options and personalized training programs. The rise of social media and fitness influencers has further amplified this trend, inspiring younger generations to prioritize their health and fitness goals. The U.S. Bureau of Labor Statistics reported that in May 2022, there were approximately 309,800 fitness trainers and instructors employed in the country, reflecting the industry's response to this growing demand. Responding to these trends, Equinox, a luxury fitness company, unveiled in March 2024 a new concept club featuring advanced biometric tracking technology and personalized nutrition services, catering to the tech-savvy, health-conscious consumer base.
The health and fitness club market is highly competitive, with numerous establishments vying for a share of the market. This intense competition can lead to pricing pressures and difficulty in differentiating services, making it challenging for individual clubs to attract and retain members. New entrants and established players alike must continually innovate and offer unique value propositions to stand out.
Economic downturns or financial instability can significantly impact discretionary spending, including memberships and fitness-related expenditures. During periods of economic uncertainty, potential members may prioritize essential expenses over gym memberships, leading to reduced revenue and membership numbers for health and fitness clubs.
The health and fitness industry is subject to evolving consumer trends and preferences. With the growing popularity of home-based workouts and digital fitness solutions, traditional gym models may face challenges in maintaining their membership base. Clubs need to adapt to these shifts by incorporating digital solutions or offering innovative services to stay relevant.
Personal training has emerged as a dominant force in the health and fitness club market, driven by the growing demand for individualized fitness solutions and expert guidance. As consumers increasingly seek tailored workout plans and one-on-one attention to achieve their fitness goals, personal training services have become a key differentiator for fitness clubs. According to the U.S. Bureau of Labor Statistics, employment of fitness trainers and instructors is projected to grow 19% from 2021 to 2031, much faster than the average for all occupations, indicating the strong demand for personalized fitness services. This statistic underscores the significant role personal training plays in the industry's growth. In a recent development, LA Fitness announced in March 2024 the launch of its advanced personal training certification program, aimed at elevating the quality of personalized fitness instruction across its locations.
The rise of technology-enhanced personal training has further solidified its dominance in the fitness market. Virtual personal training sessions, AI-powered workout recommendations, and wearable technology integration have expanded the reach and effectiveness of personal training services. These innovations allow trainers to provide more accurate assessments, track progress in real-time, and offer personalized guidance even when clients are not physically present at the gym. The Centers for Disease Control and Prevention (CDC) reported that in 2021, 25.3% of adults used a wearable fitness tracker, highlighting the growing integration of technology in personal fitness routines.
The 20-40 years age segment has emerged as the dominant force in the health and fitness club market, driven by a combination of health consciousness, lifestyle preferences, and disposable income. This demographic, encompassing millennials and younger Gen X individuals, shows a strong inclination towards fitness as a part of their overall wellness routine. According to the Centers for Disease Control and Prevention (CDC), in 2021, adults aged 18-44 were more likely to meet the federal physical activity guidelines (28.9%) compared to older age groups, highlighting the fitness-oriented mindset of this segment. Recognizing this trend, Planet Fitness announced in January 2024 the launch of its "NextGen Fitness" program, specifically tailored to meet the diverse fitness needs and preferences of the 20-40 age group, featuring hybrid workout options and integrated digital fitness tracking.
The 20-40 years segment's dominance is further reinforced by their tech-savvy nature and openness to innovative fitness solutions. This age group is more likely to embrace wearable fitness technology, mobile fitness apps, and virtual workout platforms, making them ideal targets for gyms offering cutting-edge fitness experiences. The U.S. Bureau of Labor Statistics reported that in May 2022, the median age of fitness trainers and instructors was 39.2 years, indicating a strong alignment between fitness professionals and their target demographic. Capitalizing on this tech-oriented trend, Equinox unveiled in March 2024 its new "Smart Gym" concept, featuring AI-powered workout recommendations, virtual reality-enhanced classes, and personalized nutrition planning, primarily targeting the 20-40 age group.
North America has established itself as the dominant region in the health and fitness club market, driven by a strong fitness culture, high disposable income, and widespread awareness of health benefits associated with regular exercise. The United States, in particular, leads the market with a vast network of fitness centers catering to diverse consumer preferences, from budget-friendly gyms to high-end boutique studios. According to the International Health, Racquet & Sportsclub Association (IHRSA), the U.S. health club industry revenue reached USD 33.25 Billion in 2021, demonstrating the market's substantial size and economic impact.
The region's dominance is further reinforced by continuous innovation in fitness technology and personalized wellness solutions. North American fitness clubs have been at the forefront of integrating wearable tech, AI-driven workout plans, and virtual fitness classes into their offerings, appealing to tech-savvy consumers. The Centers for Disease Control and Prevention (CDC) reported that in 2021, 24.2% of adults met the guidelines for both aerobic and muscle-strengthening activities, indicating a significant market for comprehensive fitness services. Responding to this demand for integrated fitness solutions, Equinox unveiled in March 2024 its new "Total Wellness" platform, combining in-club workouts with at-home digital content and personalized health coaching, aiming to provide a seamless fitness experience for its members.
The Asia Pacific region is experiencing rapid growth in the health and fitness club market, driven by increasing health awareness, rising disposable incomes, and a growing middle class. Countries like China, India, and Japan are witnessing a surge in fitness club memberships as urban populations seek solutions for sedentary lifestyles and stress management. According to the World Health Organization, in 2022, the prevalence of insufficient physical activity among adults in the Western Pacific Region was 15.8%, highlighting the significant potential for fitness market expansion.
The adoption of digital fitness solutions and the integration of technology in health clubs are accelerating market growth in the Asia Pacific region. Virtual fitness classes, AI-powered workout recommendations, and fitness tracking apps are gaining popularity, especially among younger demographics. This trend has been further amplified by the lingering effects of the COVID-19 pandemic, which has increased the demand for hybrid fitness models combining in-person and digital offerings. The Indian Ministry of Statistics and Programme Implementation reported that in 2021-2022, 23.4% of urban households had at least one member with a gym/fitness center membership, indicating a growing fitness culture.
The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the health and fitness club market include: