フィットネスサービス市場：提供サービス別、性別-2025-2030年の世界予測

フィットネスサービス市場の2023年の市場規模は3,138億2,000万米ドルで、2024年には3,430億6,000万米ドルに達すると予測され、CAGR 9.80％で成長し、2030年には6,039億4,000万米ドルに達すると予測されています。

フィットネスサービス市場には、ジムの会員権、パーソナルトレーニング、グループフィットネスクラス、オンラインフィットネスプログラムなど、幅広いサービスが含まれています。この市場を牽引しているのは、健康意識の高まり、生活習慣病の急増、フィットネスサービスをより身近にしたデジタル技術の影響です。フィットネスサービスの必要性は、可処分所得の増加や都市化と相まって、身体の健康、体重管理、ストレス軽減に対する需要の高まりに対応することにあります。このようなサービスは、集合住宅から企業環境、公共機関まで、さまざまな環境で適用され、多様な年齢層やフィットネスレベルに対応しています。高齢者フィットネスや障害者向けプログラムといったニッチ分野の台頭により、最終用途の範囲は拡大しています。

市場インサイトでは、高齢化人口の拡大、ウェアラブルフィットネスデバイスの技術進歩、デジタルプラットフォームによるフィットネスサービスへのアクセスの増加といった主要成長要因が明らかにされています。最新のビジネスチャンスは、フィットネスアプリケーションにおけるAIとバーチャルリアリティの統合、パーソナライズされたフィットネス体験の創出、新興国の未開拓市場の開拓にあります。これらを活用するために、企業はテクノロジーに投資し、戦略的提携を結び、ホリスティック・ウェルネス・サービスを含むサービスの提供を拡大する必要があります。しかし、市場は競合の多さ、フィットネス動向の一過性、裁量支出に影響を与える景気後退などの制約に直面しています。さらに、コストが高いという認識や、ジム会員の退会率が高いという課題は、成長の妨げになる可能性があります。

革新的な分野としては、AIを活用したパーソナル・トレーナーの開発、オーダーメイド・プログラムのためのデータ分析の活用、VRを活用した没入型ワークアウト体験の創造などが挙げられます。市場の性質はダイナミックで、伝統的な実店舗型ジムと、デジタルやハイブリッドモデルへのシフトが進んでいます。企業は、この競合情勢の中で成長を維持するために、進化する消費者の嗜好に適応するために機敏に行動し、継続的な研究開発に投資し、消費者のエンゲージメントとリテンション戦略を優先する必要があります。

市場力学：急速に進化するフィットネスサービス市場における主要市場インサイトの解明

フィットネスサービス市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 成人の肥満関連問題の増加
  • ライフスタイルの変化に伴う消費者の可処分所得の増加
  • 健康に関する問題の急増
• 市場抑制要因
  • パーソナルトレーニングにかかる費用の高さ
• 市場機会
  • 成人の健康的なライフスタイルに対する関心の高まり
  • 運動の利点に関する消費者の意識の高まり
• 市場の課題
  • 熟練したパーソナル・トレーナーの不足

ポーターの5つの力：フィットネスサービス市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：フィットネスサービス市場における外部からの影響の把握

外部マクロ環境要因は、フィットネスサービス市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析フィットネスサービス市場における競合情勢の把握

フィットネスサービス市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスフィットネスサービス市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、フィットネスサービス市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨フィットネスサービス市場における成功への道筋を描く

フィットネスサービス市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 成人の肥満関連問題の増加
    • ライフスタイルの変化に伴う消費者の可処分所得の増加
    • 健康関連の問題の急増
  • 抑制要因
    • パーソナルトレーニングの費用が高い
  • 機会
    • 成人の健康的なライフスタイルへの関心の高まり
    • 運動のメリットについての消費者の意識の高まり
  • 課題
    • 熟練したパーソナルトレーナーの不足
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 フィットネスサービス市場オファリング

• 会員登録
• パーソナルトレーニング

第7章 フィットネスサービス市場性別

• 女性
• 男

第8章 南北アメリカのフィットネスサービス市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域のフィットネスサービス市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカのフィットネスサービス市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Active Time Gym
• Curves NA, Inc.
• Fitness International LLC
• Glow Fit
• Gold's Gym International, Inc.
• Interval Plus CrossFit
• Kinetico
• Lava Fitness
• Leejam, Inc.（Fitness Time）
• NuYu Fitness
• Peloton Interactive, Inc.
• Spectrum Wellness for Women
• Studio 55
• The Power Gym
• World Gym International LL

LIST OF FIGURES

• FIGURE 1. FITNESS SERVICES MARKET RESEARCH PROCESS
• FIGURE 2. FITNESS SERVICES MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL FITNESS SERVICES MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL FITNESS SERVICES MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL FITNESS SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL FITNESS SERVICES MARKET SIZE, BY GENDER, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL FITNESS SERVICES MARKET SIZE, BY GENDER, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS FITNESS SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS FITNESS SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES FITNESS SERVICES MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES FITNESS SERVICES MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC FITNESS SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC FITNESS SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA FITNESS SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA FITNESS SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. FITNESS SERVICES MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. FITNESS SERVICES MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. FITNESS SERVICES MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL FITNESS SERVICES MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL FITNESS SERVICES MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL FITNESS SERVICES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. FITNESS SERVICES MARKET DYNAMICS
• TABLE 7. GLOBAL FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL FITNESS SERVICES MARKET SIZE, BY MEMBERSHIP SUBSCRIPTION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL FITNESS SERVICES MARKET SIZE, BY PERSONAL TRAINING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL FITNESS SERVICES MARKET SIZE, BY FEMALE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL FITNESS SERVICES MARKET SIZE, BY MALE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. AMERICAS FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 14. AMERICAS FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 15. AMERICAS FITNESS SERVICES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 16. ARGENTINA FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 17. ARGENTINA FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 18. BRAZIL FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 19. BRAZIL FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 20. CANADA FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 21. CANADA FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 22. MEXICO FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 23. MEXICO FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 24. UNITED STATES FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 25. UNITED STATES FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 26. UNITED STATES FITNESS SERVICES MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 27. ASIA-PACIFIC FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 28. ASIA-PACIFIC FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 29. ASIA-PACIFIC FITNESS SERVICES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 30. AUSTRALIA FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 31. AUSTRALIA FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 32. CHINA FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 33. CHINA FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 34. INDIA FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 35. INDIA FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 36. INDONESIA FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 37. INDONESIA FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 38. JAPAN FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 39. JAPAN FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 40. MALAYSIA FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 41. MALAYSIA FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 42. PHILIPPINES FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 43. PHILIPPINES FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 44. SINGAPORE FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 45. SINGAPORE FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 46. SOUTH KOREA FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 47. SOUTH KOREA FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 48. TAIWAN FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 49. TAIWAN FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 50. THAILAND FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 51. THAILAND FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 52. VIETNAM FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 53. VIETNAM FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 54. EUROPE, MIDDLE EAST & AFRICA FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 55. EUROPE, MIDDLE EAST & AFRICA FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 56. EUROPE, MIDDLE EAST & AFRICA FITNESS SERVICES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 57. DENMARK FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 58. DENMARK FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 59. EGYPT FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 60. EGYPT FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 61. FINLAND FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 62. FINLAND FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 63. FRANCE FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 64. FRANCE FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 65. GERMANY FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 66. GERMANY FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 67. ISRAEL FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 68. ISRAEL FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 69. ITALY FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 70. ITALY FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 71. NETHERLANDS FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 72. NETHERLANDS FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 73. NIGERIA FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 74. NIGERIA FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 75. NORWAY FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 76. NORWAY FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 77. POLAND FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 78. POLAND FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 79. QATAR FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 80. QATAR FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 81. RUSSIA FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 82. RUSSIA FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 83. SAUDI ARABIA FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 84. SAUDI ARABIA FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 85. SOUTH AFRICA FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 86. SOUTH AFRICA FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 87. SPAIN FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 88. SPAIN FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 89. SWEDEN FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 90. SWEDEN FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 91. SWITZERLAND FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 92. SWITZERLAND FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 93. TURKEY FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 94. TURKEY FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 95. UNITED ARAB EMIRATES FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 96. UNITED ARAB EMIRATES FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 97. UNITED KINGDOM FITNESS SERVICES MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 98. UNITED KINGDOM FITNESS SERVICES MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 99. FITNESS SERVICES MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 100. FITNESS SERVICES MARKET, FPNV POSITIONING MATRIX, 2023

The Fitness Services Market was valued at USD 313.82 billion in 2023, expected to reach USD 343.06 billion in 2024, and is projected to grow at a CAGR of 9.80%, to USD 603.94 billion by 2030.

The fitness services market encompasses a broad range of offerings, including gym memberships, personal training, group fitness classes, and online fitness programs. This market is driven by increasing health awareness, a surge in lifestyle-related diseases, and the influence of digital technology, which has made fitness services more accessible. The necessity of fitness services lies in addressing the rising demand for physical well-being, weight management, and stress reduction, coupled with increased disposable income and urbanization. These services are applied in various settings, from residential complexes to corporate environments and public institutions, catering to diverse age groups and fitness levels. The end-use scope is expanding with the rise of niche segments such as elderly fitness and programs for people with disabilities.

Market insights reveal key growth factors: an expanding aging population, technological advancements in wearable fitness devices, and the increasing accessibility of fitness services through digital platforms. The latest opportunities lie in the integration of AI and virtual reality in fitness applications, creating personalized fitness experiences, and tapping into underserved markets in emerging economies. To capitalize on these, businesses need to invest in technology, form strategic alliances, and expand their offerings to include holistic wellness services. However, the market faces limitations, such as high competition, the transient nature of fitness trends, and economic downturns impacting discretionary spending. Additionally, the perception of high costs and the challenge of high dropout rates among gym members can hinder growth.

Innovative areas include developing AI-driven personal trainers, leveraging data analytics for tailored programs, and creating immersive VR-based workout experiences. The nature of the market is dynamic, with a mix of traditional brick-and-mortar gyms and an increasing shift towards digital and hybrid models. Companies must stay agile to adapt to evolving consumer preferences, invest in continual research and development, and prioritize consumer engagement and retention strategies to sustain growth in this competitive landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Fitness Services Market

The Fitness Services Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing obesity-related problems in adults
  • Rise in the disposable income of consumers along with changing lifestyles
  • Surge in the cases of health-related problems
• Market Restraints
  • High cost of personal training
• Market Opportunities
  • Increasing concern over the healthy lifestyle among the adults
  • Growing awareness among the consumers about the benefits of exercise
• Market Challenges
  • Lack of skilled personal trainers

Porter's Five Forces: A Strategic Tool for Navigating the Fitness Services Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Fitness Services Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Fitness Services Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Fitness Services Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Fitness Services Market

A detailed market share analysis in the Fitness Services Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Fitness Services Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Fitness Services Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Fitness Services Market

A strategic analysis of the Fitness Services Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Fitness Services Market, highlighting leading vendors and their innovative profiles. These include Active Time Gym, Curves NA, Inc., Fitness International LLC, Glow Fit, Gold's Gym International, Inc., Interval Plus CrossFit, Kinetico, Lava Fitness, Leejam, Inc.(Fitness Time), NuYu Fitness, Peloton Interactive, Inc., Spectrum Wellness for Women, Studio 55, The Power Gym, and World Gym International LL.

Market Segmentation & Coverage

This research report categorizes the Fitness Services Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Offerings, market is studied across Membership Subscription and Personal Training.
• Based on Gender, market is studied across Female and Male.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing obesity-related problems in adults
    • 5.1.1.2. Rise in the disposable income of consumers along with changing lifestyles
    • 5.1.1.3. Surge in the cases of health-related problems
  • 5.1.2. Restraints
    • 5.1.2.1. High cost of personal training
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing concern over the healthy lifestyle among the adults
    • 5.1.3.2. Growing awareness among the consumers about the benefits of exercise
  • 5.1.4. Challenges
    • 5.1.4.1. Lack of skilled personal trainers
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Fitness Services Market, by Offerings

• 6.1. Introduction
• 6.2. Membership Subscription
• 6.3. Personal Training

7. Fitness Services Market, by Gender

• 7.1. Introduction
• 7.2. Female
• 7.3. Male

8. Americas Fitness Services Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Fitness Services Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Fitness Services Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Active Time Gym
• 2. Curves NA, Inc.
• 3. Fitness International LLC
• 4. Glow Fit
• 5. Gold's Gym International, Inc.
• 6. Interval Plus CrossFit
• 7. Kinetico
• 8. Lava Fitness
• 9. Leejam, Inc.(Fitness Time)
• 10. NuYu Fitness
• 11. Peloton Interactive, Inc.
• 12. Spectrum Wellness for Women
• 13. Studio 55
• 14. The Power Gym
• 15. World Gym International LL