ホエイプロテイン製品の世界市場：製品タイプ別、用途別、地域別、範囲および予測

ホエイプロテイン製品の市場規模と予測

ホエイプロテイン製品の市場規模は、2024年に180億1,000万米ドルと評価され、2024年から2031年にかけて12.08%のCAGRで成長し、2031年には448億4,000万米ドルに達すると予測されています。乳清タンパク質は、チーズ製造の製品別である乳清から作られる高品質のタンパク質です。アミノ酸プロファイルが高く、消化が速いため、スポーツ栄養、栄養補助食品、機能性食品によく利用されています。健康とフィットネスに対する消費者の意識の高まり、栄養補助食品に対する需要の高まり、筋肉の成長、体重管理、健康全般に対する乳清タンパク質の潜在的な利点に関する継続的な研究のおかげで、乳清タンパク質製品の将来は良好と思われます。医療栄養と機能性食品における新たな用途は、ホエイプロテイン業界の持続的な拡大と多様化を示唆しています。

ホエイプロテイン製品の世界市場力学

世界のホエイプロテイン製品市場を形成している主な市場力学

主な市場促進要因

健康とフィットネスに対する意識の高まり：

健康とフィットネスに対する消費者の関心の高まりと、より健康的なライフスタイルへの変化が、栄養補助食品やスポーツ栄養としてのホエイプロテイン製品の需要を押し上げています。

飲食品業界における用途の拡大：

乳化、起泡、ゲル化といったホエイプロテインの機能的特質は、焼き菓子、乳製品、飲食品を含む様々な食品・飲料用途に適しています。

乳児用調製粉乳と臨床栄養への需要の高まり：

高い消化率やアミノ酸プロファイルといった乳清タンパク質の栄養的利点は、特定の健康要求や食事要件を満たす乳児用調製粉乳や臨床栄養製品への使用を促進しています。

加工と生産における技術の進歩：

加工技術と製造工程における絶え間ない進歩は、乳清タンパク質製品の品質、純度、有用性を向上させ、技術革新を促進し、市場の可能性を拡大します。

主要課題：

価格変動と原料調達：

乳製品価格の変動とチーズ製造の製品別としての乳清の入手可能性は、乳清タンパク質のコストと入手可能性に影響を及ぼし、製品価格と市場の安定性に影響を及ぼす可能性があります。

品質と一貫性の問題：

ホエイプロテイン製品の異なるロット間で一貫した品質基準を維持することは、特に複数のサプライヤーや地域から入手する場合、困難な場合があります。

競合情勢と製品の差別化：

ホエイプロテイン製品の市場競争は激しく、多くの供給業者が同一の製品を販売しています。イノベーションと独自の価値提案による製品の差別化は、市場参入企業にとって課題です。

規制と表示要件：

様々な地域や市場で進化する規制基準や表示要件の遵守は、ホエイプロテイン製品の生産、流通、マーケティングを複雑にしており、規制遵守のための継続的な調整や投資が必要です。

主要動向：

植物由来の代替食品：

植物由来の食事に対する消費者の関心が高まるにつれ、ビーガンやベジタリアンのニーズに応えるため、エンドウ豆プロテインや大豆プロテインなど、ホエイプロテインに代わる植物由来の代替食品が登場しています。

クリーンラベルと天然成分：

自然で加工を最小限に抑えた食事を好む顧客の嗜好を反映し、人工添加物や保存料を含まないクリーンラベルの成分を含むホエイプロテイン製品に対する需要が高まっています。

個別化と機能性栄養：

カスタマイズ栄養と機能性食品の動向は、筋肉増強、体重管理、免疫サポートなど特定の健康目標に的を絞り、さらに有用な成分を含むホエイプロテイン・ソリューションの技術革新を後押ししています。

eコマースと消費者への直接販売：

eコマース・プラットフォームと消費者への直接販売チャネルの成長は、ホエイプロテイン製品を購入する際のアクセシビリティと利便性を向上させ、ブランドはより多くの世界中の人々にリーチし、パーソナライズされた顧客体験を提供できるようになった。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主な調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 ホエイプロテイン製品市場：タイプ別

• ホエイプロテイン濃縮物（WPC）
• ホエイプロテインアイソレート（WPI）
• ホエイプロテイン加水分解物（WPH）

第5章 ホエイプロテイン製品市場：用途別

• スポーツ栄養
• 飲食品
• 乳児用調製粉乳
• 医薬品・臨床栄養
• 動物飼料

第6章 地域分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第7章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第8章 競合情勢

• 主要企業
• 市場シェア分析

第9章 企業プロファイル

• Arla Foods AMBA
• Fonterra Co-operative Group Limited
• Glanbia PLC
• Kerry Group PLC
• Royal FrieslandCampina NV
• Agropur Dairy Cooperative
• Groupe LACTALIS
• Hilmar Cheese Company, Inc.
• Lacto Japan Co., Ltd.
• Saputo Inc.
• Davisco Foods International, Inc.
• Carbery Group
• Euroserum
• Leprino Foods
• Milk Specialties Global
• DMK Group
• Land O'Lakes

第10章 市場の展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第11章 付録

• 略語リスト
• 出典と参考文献

Whey Protein Products Market Size And Forecast

Whey Protein Products Market size was valued at USD 18.01 Billion in 2024 and is projected to reach USD 44.84 Billion by 2031 , growing at a CAGR of 12.08% from 2024 to 2031. Whey protein is a high-quality protein made from whey, a liquid byproduct of cheese manufacture. It is frequently utilized in sports nutrition, dietary supplements, and functional meals due to its high amino acid profile and rapid digestion. The future of whey protein products seems good, thanks to increased consumer awareness of health and fitness, rising demand for nutritional supplements, and continuous study into its potential benefits for muscle growth, weight control, and overall health. Emerging applications in medical nutrition and functional foods point to sustained expansion and diversification in the whey protein industry.

Global Whey Protein Products Market Dynamics

The key market dynamics that are shaping the global whey protein products market include:

Key Market Drivers:

Growing Health and Fitness Awareness:

Rising consumer interest in health and fitness, combined with a change to healthier lifestyles, is boosting demand for whey protein products as dietary supplements and sports nutrition.

Expanding Applications in the Food and Beverage Industry:

Whey protein's functional qualities, such as emulsification, foaming, and gelation, make it suitable for a variety of food and beverage applications, including baked goods, dairy products, and beverages.

Rising Demand for Infant Formula and Clinical Nutrition:

The nutritional benefits of whey protein, such as its high digestibility and amino acid profile, are driving its use in infant formula and clinical nutrition products to meet specific health demands and dietary requirements.

Technological Advances in Processing and Production:

Continuous advances in processing technology and production processes improve the quality, purity, and usefulness of whey protein products, fostering innovation and extending market potential.

Key Challenges:

Price Volatility and Raw Material Sourcing:

Changes in dairy prices and the availability of whey as a byproduct of cheese production can have an impact on the cost and availability of whey protein, influencing product pricing and market stability.

Quality and Consistency Issues:

Maintaining consistent quality standards across different batches of whey protein products can be difficult, especially when acquired from multiple suppliers or areas.

Competitive Landscape and Product Differentiation:

The market for whey protein products is very competitive, with many providers selling identical products. Product differentiation through innovation and unique value propositions presents a challenge to market participants.

Regulatory and Labeling Requirements:

Compliance with evolving regulatory standards and labeling requirements across different regions and markets complicates the production, distribution, and marketing of whey protein products, necessitating continuous adjustments and investments in regulatory compliance.

Key Trends:

Plant-Based Alternatives:

As consumer interest in plant-based diets has grown, plant-based alternatives to whey protein, such as pea protein and soy protein, have emerged to meet the needs of vegan and vegetarian populations.

Clean Label and Natural components:

There is a growing demand for whey protein products with clean label components that are free of artificial additives and preservatives, reflecting customer preferences for natural, minimally processed meals.

Personalization and Functional Nutrition:

The trend toward customized nutrition and functional foods is pushing innovation in whey protein solutions that are targeted to specific health goals, such as muscle building, weight control, and immune support, and include extra useful components.

E-commerce and Direct-to-Consumer Sales:

The growth of e-commerce platforms and direct-to-consumer sales channels has increased the accessibility and convenience of purchasing whey protein products, allowing brands to reach a larger global audience and provide personalized customer experiences.

Global Whey Protein Products Market Regional Analysis

Here is a more detailed regional analysis of the global whey protein products market:

North America:

North America has a significant market for whey protein products, thanks to a well-established exercise culture and consumers' high health consciousness. The headquarters of major whey protein manufacturers and sports nutrition brands have a lengthy history of product development and brand recognition.

However, its dominance is being challenged. The market is approaching saturation, and growth is expected to be slower than in rising regions such as Asia Pacific. Rising disposable income and gym memberships are producing a new generation of health-conscious customers, driving up demand for whey protein products.

This trend indicates that, while North America will remain a major player, other regions may take the lead in future market growth.

Asia Pacific:

The Asia Pacific area is currently undergoing accelerated expansion in the whey protein products market, supplanting North America's historic supremacy.

A number of causes contribute to this rise. Rapid economic development in nations such as China and India increases disposable income and fosters a thriving fitness culture. This rising health consciousness has resulted in an increased demand for whey protein for muscle growth and sports performance.

Furthermore, the rising appeal of western lifestyles, such as gym memberships and protein shakes, is propelling the market ahead. With a huge and quickly rising health-conscious population, the Asia Pacific region is well-positioned to take the lead in the whey protein products market.

Global Whey Protein Products Market: Segmentation Analysis

The Global Whey Protein Products Market is segmented on the basis of Product Type, Application, and Geography.

Whey Protein Products Market, By Product Type

• Whey Protein Concentrate
• Whey Protein Isolate
• Hydrolyzed Whey Protein

Based on Product Type, the Global Whey Protein Products Market is segmented into Whey Protein Concentrate, Whey Protein Isolate, and Hydrolyzed Whey Protein. Whey Protein Concentrate dominates the market due to its low cost and adaptability in a variety of applications. The fastest-growing segment is hydrolyzed whey protein, which is characterized by rapid absorption and suitable for specialist nutrition products such as medical supplements and sports nutrition.

Whey Protein Products Market, By Application

• Sports and Performance Nutrition
• Infant Formula
• Functional Fortified Food

Based on Application, the Global Whey Protein Products market is segmented into Sports and Performance Nutrition, Infant Formula, and Functional Fortified Food. Sports & Performance Nutrition is the leading segment in the market owing to high demand from athletes and fitness enthusiasts. The Functional Fortified Food category is the fastest-growing, owing to rising consumer demand for functional foods that provide health advantages beyond basic nutrition.

Whey Protein Products Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World
• On the basis of Geography, the Global Whey Protein Products market are classified into North America, Europe, Asia Pacific, and Rest of World. North America dominates the global Whey Protein Products market, owing to strong consumer demand for fitness and health supplements. Asia Pacific is the fastest-growing area, driven by expanding health awareness and disposable incomes, which drive demand for nutritional supplements.

Key Players

• The "Global Whey Protein Products Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
• Glanbia PLC (Optimum Nutrition), Arla Foods, Fonterra Group, Lactatis Ingredients, and Titan Biotech.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Global Whey Protein Products Market: Recent Developments
• In July 2024, Beyond Meat, a leader in plant-based meat alternatives, entered the protein powder industry, with a new pea protein-based product aimed at vegan and lactose-intolerant customers looking for whey alternatives.
• In June 2024, Glanbia, a large whey protein supplier, has announced the launch of a new carbon-neutral whey processing facility in Ireland. This development underscores the industry's increased emphasis on sustainability throughout the supply chain.
• In April 2024, Optimum Nutrition, a leading sports nutrition brand, introduced a new range of whey protein powders supplemented with probiotics and digestive enzymes. This meets consumer demand for functional whey protein products that provide additional health advantages beyond protein content.
• In March 2024, Nestle, a large food and beverage business, launched a new range of whey protein drinks created exclusively for seniors. This development demonstrates the growth of whey protein products to new market sectors other than athletes and fitness fanatics.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Whey Protein Products Market, By Type

• Whey Protein Concentrate (WPC)
• Whey Protein Isolate (WPI)
• Whey Protein Hydrolysate (WPH)

5. Whey Protein Products Market, By Application

• Sports Nutrition
• Food and Beverage
• Infant Formula
• Pharmaceutical and Clinical Nutrition
• Animal Feed

6. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

7. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

8. Competitive Landscape

• Key Players
• Market Share Analysis

9. Company Profiles

• Arla Foods AMBA
• Fonterra Co-operative Group Limited
• Glanbia PLC
• Kerry Group PLC
• Royal FrieslandCampina NV
• Agropur Dairy Cooperative
• Groupe LACTALIS
• Hilmar Cheese Company, Inc.
• Lacto Japan Co., Ltd.
• Saputo Inc.
• Davisco Foods International, Inc.
• Carbery Group
• Euroserum
• Leprino Foods
• Milk Specialties Global
• DMK Group
• Land O'Lakes

10. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

11. Appendix

• List of Abbreviations
• Sources and References