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市場調査レポート
商品コード
1623167
デジタル印刷サービス市場:製品タイプ別、インクタイプ別、基材別、用途別、エンドユーザー別、地域別、2024年~2031年Digital Printing Services Market By Product Type, By Ink Type, By Substrate, By Application, End-User, & Region for 2024-2031 |
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デジタル印刷サービス市場:製品タイプ別、インクタイプ別、基材別、用途別、エンドユーザー別、地域別、2024年~2031年 |
出版日: 2024年07月12日
発行: Verified Market Research
ページ情報: 英文 202 Pages
納期: 2~3営業日
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2023年に314億1,000万米ドルと評価されたデジタル印刷サービス市場は、2024年から2031年までの年間平均成長率(CAGR)5.13%を反映して、2031年には477億8,000万米ドルに達すると予測されます。この成長の主な要因は、印刷コスト全体の削減や、従来の方法と比較したデジタル印刷の利点に対する意識の高まりなどです。これらの利点には、柔軟性の向上、納期の短縮、カスタマイズされた高品質の印刷物の作成能力などが含まれます。インクジェットやレーザー印刷機能の向上など、デジタル印刷技術の進歩が市場の拡大にさらに貢献しています。その結果、さまざまな業界の企業が、進化する印刷ニーズに対応し、この革新的な技術が提供するメリットを活用するために、デジタル印刷サービスを採用するケースが増えています。
デジタル印刷サービス市場定義/概要
デジタル印刷とは、デジタルベースの画像を紙、キャンバス、布、合成繊維などのさまざまなメディア基材に印刷するプロセスであり、従来のオフセット印刷とは異なり、刷版を必要としないです。デジタル印刷では、画像はPDF、TIFF、PSDなどのフォーマットのデジタルファイルを使って印刷業者に直接送られるため、印刷工程が合理化され、手作業でピースをはぎ合わせたり、版やカラープルーフを作ったりするような従来の方法で必要だった機械的な工程が削減されます。このテクノロジーは、マーケティング資料、名刺、ダイレクトメールなど、カスタマイズされた印刷物にコスト効率の高いソリューションを提供し、面倒なフォーマット機器を必要とせずに、高解像度で完璧な仕上がりを実現します。デジタル印刷の採用により、布地やパッケージといった従来の素材のカスタマイズが容易になり、いくつかの産業で利用範囲が広がっています。
同市場は、技術の進歩によって推進されています。印刷品質の向上、印刷速度の高速化、幅広い素材との互換性により、デジタル印刷は多様な用途でますます実行可能な選択肢となっています。主要な促進要因は、様々な産業でカスタマイズの需要が高まっていることです。小ロット印刷やパーソナライズされたデザインはデジタル印刷によって可能になり、特定のマーケティングニーズや製品の差別化要件、さらには個々の消費者の嗜好さえも満たします。
eコマースの人気の高まりは、オンデマンドで高品質なパッケージングやラベルのニーズを煽り、市場をさらに後押ししています。デジタル印刷は、従来の印刷方法と比べて廃棄物やエネルギーが少なくて済むため、環境への関心が高まり、好みはデジタル印刷にシフトしています。
市場開拓の新たなチャンスは、新興国地域での中間層の増加と可処分所得の増加によってもたらされ、デジタル印刷サービスに対する世界の需要を生み出しています。
デジタル印刷機器の導入と維持には多額の初期投資が必要であり、特に高度な技術を要するため、中小企業や新興企業にとっては障壁となる可能性があります。
オフセット印刷は大量かつ標準化されたプロジェクトでは依然としてコスト効率が高いため、従来の印刷方法との競合が続いており、特定のセグメントで競争が生じています。インクや原材料コストの変動は、印刷サービス・プロバイダーの利益率にも影響を及ぼし、高度なデジタル印刷機器を操作し、複雑な印刷工程を管理するためには、専門的なスキルや専門知識が要求されるが、これを見つけ、維持するのは困難です。
デジタル印刷は一般的に従来の方法よりも環境に優しいと考えられているが、それでも廃棄物を発生させ、資源を消費するため、業界内では持続可能な慣行と責任ある廃棄物管理の継続的な進歩が必要です。これらの要因によって、特定の状況でのデジタル印刷サービスの採用が制限されたり、市場の特定のセグメントに課題が生じたりする可能性があります。
The Digital Printing Services Market, valued at USD 31.41 Billion in 2023, is projected to reach USD 47.78 Billion by 2031 , reflecting a Compound Annual Growth Rate (CAGR) of 5.13% from 2024 to 2031 . This growth is primarily driven by factors such as a reduction in the overall cost of printing and increased awareness about the advantages of digital printing compared to conventional methods. These advantages include greater flexibility, shorter turnaround times, and the ability to produce customized and high-quality prints. Advancements in digital printing technology, such as improved inkjet and laser printing capabilities, have further contributed to the market's expansion. As a result, businesses across various industries are increasingly adopting digital printing services to meet their evolving printing needs and capitalize on the benefits offered by this innovative technology.
Digital Printing Services Market: Definition/Overview
Digital printing is the process whereby digital-based images are printed onto various media substrates such as paper, canvas, fabric, and synthetics, eliminating the need for a printing plate, unlike traditional offset printing methods. With digital printing, images are directly sent to the printer using digital files in formats such as PDF, TIFF, or PSD, streamlining the printing process and reducing the mechanical steps required in traditional methods like manually stripping pieces together or making plates and color proofs. This technology provides a cost-effective solution for customized printed items such as marketing materials, business cards, and direct mail pieces, offering high-resolution and flawless results without the need for cumbersome formatting equipment. The adoption of digital printing has expanded the scope for several industries, facilitating the customization of conventional materials like fabric and packaging.
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The market is propelled forward by technological advancements. Improved print quality, faster printing speeds, and wider material compatibility are making digital printing an increasingly viable option for diverse applications. A major driver is the growing demand for customization across various industries. Short-run printing and personalized designs are enabled by digital printing, meeting specific marketing needs, product differentiation requirements, and even individual consumer preferences.
The market is further propelled by the rising popularity of e-commerce, which fuels the need for on-demand and high-quality packaging and labels. Preferences are shifting towards digital printing due to increased environmental concerns, as it often involves less waste and energy compared to traditional printing methods.
New opportunities for market expansion are presented by a growing middle class in developing regions, along with increasing disposable income, creating global demand for digital printing services.
The high initial investment, as acquiring and maintaining digital printing equipment can be substantial, particularly for advanced technology, potentially acting as a barrier for smaller businesses or startups.
Competition from traditional printing methods persists, as offset printing remains cost-effective for high-volume, standardized projects, posing competition in specific segments. Fluctuations in ink and raw material costs can also impact profit margins for printing service providers, and there is a requirement for specialized skills and expertise to operate sophisticated digital printing equipment and manage complex printing processes, which can be challenging to find and maintain.
Environmental concerns also play a role, as while digital printing is generally considered more environmentally friendly than traditional methods, it still generates waste and consumes resources, necessitating ongoing advancements in sustainable practices and responsible waste management within the industry. These factors can limit the adoption of digital printing services in certain situations or pose challenges to specific segments of the market.
The dominant market share in the Digital Printing Services Market is held by the Inkjet category, surpassing laser, UV, and other printing types. Affordability characterizes inkjet printers, as they are generally more accessible compared to other technologies, appealing to a wider range of businesses and individual consumers.
Inkjet technology offers versatility by accommodating a diverse range of materials, from paper and cardstock to fabric and metal, thereby catering to various applications. Advancements in inkjet technology have resulted in high-quality printing output, rivaling other technologies in certain situations while remaining cost-effective.
While not the fastest option, inkjet printers offer adequate printing speeds suitable for most applications, especially considering their affordability and versatility. While other technologies like Laser excel in specific areas such as high-volume printing and crisp text, the combined factors of affordability, versatility, and print quality establish Inkjet printing as the dominant player in the Digital Printing Services Market.
The packaging segment is positioned to emerge as a significant epicenter of growth in the Digital Printing Services Market. The importance of digital printing is underscored by the rising demand for customized and visually appealing packaging solutions across various industries, including food and beverage, pharmaceuticals, cosmetics, and consumer goods. Brands are enabled by digital printing to create unique and eye-catching packaging designs that resonate with consumers, thereby enhancing brand visibility and competitiveness.
The need for on-demand and high-quality packaging and labels is fueled by the increasing popularity of e-commerce, as online retailers aim to differentiate their products and provide a memorable unboxing experience to customers.
Advancements in digital printing technology, such as improved print quality, faster turnaround times, and cost-effective short-run printing capabilities, further bolster its position as the preferred choice for packaging manufacturers.
The capabilities of digital printing align with the growing emphasis on sustainability and eco-friendly packaging solutions, as it often entails less waste and energy usage compared to traditional printing methods. Consequently, significant growth is anticipated in the packaging segment as brands and manufacturers progressively embrace digital printing to meet the evolving demands of the modern consumer landscape.
Country/Region Wise Acumens
Could Asia Pacific Drive an Increase in Sales within the Digital Printing Services Market?
Rapid economic growth and rising disposable income levels across various countries, such as China, Japan, India, and South Korea, in the region are fostering a growing middle class with increased purchasing power. There is a heightened demand for various printed materials such as packaging, marketing collateral, and personalized goods, all of which can benefit from the capabilities of digital printing.
The thriving e-commerce sector in this region is leading to an increased need for on-demand, high-quality packaging, and labels, which digital printing services are well-equipped to provide efficiently.
As urbanization rates continue to rise and brand awareness becomes increasingly important, there is a growing demand for diverse printed materials for marketing purposes, further bolstering the potential for sales growth within the Digital Printing Services Market in Asia Pacific.
North America is characterized by a robust economy and a mature printing industry, providing a conducive environment for the adoption of digital printing services.
The region benefits from a strong presence of key players and technological innovators in the digital printing space, driving continuous advancements and improvements in technology and services. Additionally, increasing demand for personalized and customized printing solutions, particularly in sectors such as advertising, packaging, and textiles, aligns well with the capabilities of digital printing.
The growing preference for sustainable and eco-friendly printing practices in North America further enhances the appeal of digital printing services, which often entail reduced waste and environmental impact compared to traditional printing methods. These factors collectively indicate a favorable outlook for the sales of digital printing services in North America.
Examining the competitive landscape of the Digital Printing Services Market is considered crucial for gaining insights into the industry's dynamics. This research aims to analyze the competitive landscape, with a focus on key players, market trends, innovations, and strategies. By conducting this analysis, valuable insights will be provided to industry stakeholders, assisting them in effectively navigating the competitive environment and seizing emerging opportunities. Understanding the competitive landscape will enable stakeholders to make informed decisions, adapt to market trends, and develop strategies to enhance their market position and competitiveness in the Digital Printing Services Market.
Some of the prominent players operating in the Digital Printing Services Market include:
Canon, HP, Vision Design & Print Ltd., Longo AG, Printing In Cannes, AlphaGraphics Inc., Epson, Rotolito, Rotomail, E.G.O. SPA, Mediagraf, Grafiche Venete.
In October 2023, A new industrial print platform was introduced by HP Inc. designed for high-volume printing applications. This platform aims to improve efficiency and productivity for businesses in sectors like manufacturing and packaging.
In August 2023, a new line of inkjet inks formulated with a focus on sustainability was unveiled by Epson. These inks offer comparable quality while reducing environmental impact, catering to the growing demand for eco-conscious printing solutions.