ソジュ（韓国焼酎）市場：タイプ別、用途別、地域別、2024年～2031年

ソジュ（韓国焼酎）市場の評価、2024年～2031年

ソジュ（韓国焼酎）市場は、韓国文化に対する世界の関心の高まりに牽引され、持続的な成長期を迎えると予想されます。「韓流」と呼ばれるこの文化の波は、韓国の音楽、ドラマ、映画の人気を急上昇させました。世界中の観客が韓国の習慣や伝統に親しむようになるにつれ、韓国の社交の場や祝宴に深く根付いている焼酎が、新たな層に紹介されるようになっています。この新たな認知は好奇心を刺激し、焼酎の独特な風味の特徴や韓国文化における役割の探求を促しています。その結果、焼酎メーカーや流通業者は、新市場への進出を拡大することで、この国際的な関心を活用し、ソジュ（韓国焼酎）市場をさらに前進させることが期待されます。Verified Market Researchのアナリストによると、ソジュ（韓国焼酎）市場は2024年には33億2,000万米ドルを超え、2031年には43億7,000万米ドルに達すると予測されています。

さらに、ソジュ（韓国焼酎）市場は、確立された焼酎飲用文化における消費者の嗜好の変化によって強化されています。従来、焼酎の消費は標準的な風味に傾いていました。しかし、近年は風味のある酎ハイや酎ハイ入りカクテルの需要が増加しています。この動向の背景には、新しい味覚体験への欲求とミクソロジーへの関心の高まりがあります。これに応えるため、焼酎メーカーは革新的なフレーバーの開発や、消費者のニーズの変化に対応したマーケティング戦略を積極的に展開しています。このような製品の多様化と適応への注力は、焼酎の魅力を広げ、今後数年間のソジュ（韓国焼酎）市場の拡大に大きく貢献すると予想されます。これにより、市場は2024年から2031年にかけてCAGR 3.5%で成長します。

ソジュ（韓国焼酎）市場定義/概要

無色透明の蒸留酒である焼酎は、韓国の国民的飲料として君臨しています。その起源は、モンゴルによる襲来で朝鮮半島に蒸留技術が伝わった13世紀まで遡ることができます。伝統的に焼酎は米だけを原料として造られ、アルコール度数は40％から50％程度です。「焼酎」の直訳は「焼けた酒」であり、これは蒸留プロセスをさしています。

時代とともに、焼酎は大きな変貌を遂げました。20世紀には焼酎の生産量が急増し、韓国全土で3,200以上の醸造所が栄えました。しかし、1950年代の朝鮮戦争に端を発した米不足は、焼酎の転換を必要としました。1965年、韓国政府は伝統的な米焼酎の製造を禁止しました。サツマイモやタピオカなどのデンプンから得られるエタノールを蒸留した焼酎です。この希釈バージョンは一般的にアルコール度数が低く、通常12.9％から20％のアルコール度数を誇る。さらに、より滑らかで口当たりの良い飲み心地を生み出すために、香料や甘味料が使われることも多いです。

今日、焼酎は韓国の文化的要であり続けています。社交の場、食事、お祝いの席など、どこにでもある存在です。伝統的に、焼酎は小さなショットグラスでストレートで飲まれてきたが、その多様性を示す独創的なカクテルで楽しまれることも増えています。焼酎は、その文化的重要性だけでなく、すっきりとした味わい、手頃な価格、適応性の高さによって国際的な名声を獲得し、世界で最も人気のある蒸留酒のひとつとなっています。

ソジュ（韓国焼酎）の需要を促す原動力は何か？

音楽、ドラマ、映画など、韓国の大衆文化は近年、国際的なシーンで爆発的な人気を博しています。「韓流」と呼ばれるこの現象は、世界中の観客に韓国の習慣や伝統を紹介する強力なイントロダクションとなっています。焼酎は韓国の社会文化の本質的な一部であり、こうしたメディア描写の中で大きく取り上げられています。このような新たな露出は、焼酎の独特な風味の特徴や、韓国の祝い事や集まりにおける役割に関心を呼び起こしつつあります。その結果、好奇心が刺激され、世界中の消費者が焼酎を探求し、自分の飲酒体験に取り入れる可能性が出てきました。このような国際的な関心に乗じて、焼酎の製造業者や販売業者も新たな市場への進出を図り、焼酎の世界の普及をさらに加速させると思われます。

焼酎を飲む文化が定着している中で、消費者の嗜好に顕著な変化が見られ、焼酎の普及を後押ししています。従来、焼酎の消費は標準的な風味に傾いていました。しかし近年は、風味のある酎ハイや酎ハイ入りカクテルの需要が高まっています。この動向は、ミクソロジーへの関心の高まりと相まって、新しくエキサイティングな味覚体験を求める一般消費者の欲求に後押しされています。焼酎メーカーは、革新的なフレーバーを積極的に開発し、こうした嗜好に応えるマーケティング・キャンペーンを展開することで、この新興国市場に戦略的に対応しています。このように製品の多様化と適応に注力することで、焼酎の魅力が広がり、より幅広い消費者の採用に大きく貢献すると期待されています。フレーバー酎ハイは新しい味を求める消費者に対応し、酎ハイカクテルはミクソロジーの領域での探求を可能にします。

酎ハイ特有の手頃な価格は、世界の蒸留酒市場で競争力のある飲料として位置づけられています。他の蒸留酒と比較して、焼酎は消費者、特に可処分所得が増加している新興市場の消費者にとって、予算に見合った選択肢を提供します。この手頃な価格が、これらの地域での焼酎の普及に影響を与える主な要因であろう。さらに、焼酎ブランドは、ターゲットを絞ったマーケティング・キャンペーンを通じて、ブランドの認知度向上に積極的に取り組んでいます。焼酎の文化的意義、すっきりとした味わい、多用途性を強調することで、これらのキャンペーンは肯定的なブランドイメージを育成し、消費者の嗜好に影響を与えることを目的としています。この戦略的なブランド構築は、焼酎の手頃な価格と相まって、世界中で焼酎の普及を促進する上で重要な役割を果たすと予想されます。

既存スピリッツとの競合はソジュ（韓国焼酎）市場の成長に影響を与えるか？

既存の蒸留酒との競合は、ソジュ（韓国焼酎）市場の自由な成長にとって大きな課題です。ウイスキー、ウォッカ、ラムの有名ブランドはすでに世界の蒸留酒市場で圧倒的な地位を占めています。これらの老舗は、強いブランド認知度と忠実な顧客基盤を誇っています。そのため、焼酎は独自の地位を築き、消費者に新たな嗜好品として受け入れてもらう必要があります。そのためには、焼酎の特徴や文化的意義を効果的に強調する革新的なマーケティング戦略が必要となります。

さらに、焼酎はアルコール度数の高い強い蒸留酒であるという認識が、広く普及するためのハードルになっているかもしれないです。伝統的に、焼酎のアルコール度数はかなり高いです。現在では希釈されたものも広く出回っているが、焼酎は強いというイメージが残っているため、潜在的な消費者、特にマイルドなアルコール飲料を好む消費者は敬遠するかもしれないです。このことは、アルコール度数の低いものも含め、焼酎の選択肢の広さを強調する効果的なコミュニケーション戦略の必要性を浮き彫りにしています。

さらに、韓国以外でのブランド認知度が低いことも、焼酎の世界展開の課題となっています。焼酎の文化的意義の深さは韓国と密接に結びついています。しかし、新しい市場では、焼酎のブランド認知度は低いかもしれないです。消費者は、焼酎の歴史や製造工程、風味やカクテルの可能性という点で焼酎が提供する多様性を知らないかもしれないです。この課題を克服するには、焼酎について消費者を教育し、そのユニークな価値提案を効果的に伝える、的を絞ったマーケティング・キャンペーンが必要です。

目次

第1章 世界のソジュ（韓国焼酎）市場のイントロダクション

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 世界のソジュ（韓国焼酎）市場の展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 世界のソジュ（韓国焼酎）市場：タイプ別

• 概要
• 蒸留焼酎
• 希釈焼酎

第6章 世界のソジュ（韓国焼酎）市場：用途別

• 概要
• 20歳未満
• 20-40歳
• 40～60歳
• 60歳以上

第7章 世界のソジュ（韓国焼酎）市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋地域
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第8章 世界のソジュ（韓国焼酎）市場：競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第9章 企業プロファイル

• HiteJinro
• Lotte Liquor
• Muhak
• Kumbokju
• C1 Soju
• bohae
• Chungbuk
• Mackiss
• Hallasan
• Andong

第10章 付録

• 関連レポート

Soju Market Valuation - 2024-2031

The Soju market is anticipated to experience a period of sustained growth driven in large part by the rising global interest in Korean culture. This cultural wave, often referred to as the "Korean Wave" or "Hallyu," has seen a surge in the popularity of Korean music, dramas, and films. As audiences worldwide become more familiar with Korean customs and traditions, Soju, a deeply ingrained element of Korean social gatherings and celebrations, is being introduced to new demographics. This newfound awareness is piquing curiosity and encourages exploration of Soju's unique flavor profile and role within Korean culture. Consequently, Soju producers and distributors are expected to capitalize on this international interest by expanding their reach into new markets, further propelling the Soju market forward. According to the analyst from Verified Market Research, the soju market is estimated to reach a valuation of USD 4.37 Billion by 2031

over the forecast subjugating around USD 3.32 Billion in 2024.

Furthermore, the soju market is being bolstered by a shift in consumer preferences within established Soju-drinking cultures. Traditionally, Soju consumption leaned towards a standard flavor profile. However, recent years have witnessed a rise in demand for flavored Soju varieties and Soju-infused cocktails. This trend is being driven by a desire for new taste experiences and a growing interest in mixology. In response, Soju manufacturers are actively developing innovative flavors and marketing strategies that cater to these evolving consumer demands. This focus on product diversification and adaptation is expected to broaden Soju's appeal and contribute significantly to the Soju market's expansion in the coming years. It enables the market to grow at a CAGR of 3.5% from 2024 to 2031.

Soju Market: Definition/ Overview

Soju, a clear and colorless distilled spirit, reigns supreme as the national drink of South Korea. Its origins can be traced back to the 13th century when Mongol invaders introduced distillation techniques to the Korean peninsula. Traditionally, soju was crafted solely from rice, resulting in a robust beverage with an alcohol content hovering around 40% to 50% ABV (alcohol by volume). The literal translation of "soju" itself is "burnt liquor," alluding to the distillation process.

Over time, soju underwent significant transformations. The 20th century saw a surge in soju production, with over 3,200 breweries flourishing across Korea. However, rice shortages triggered by the Korean War in the 1950s necessitated a shift. In 1965, the South Korean government implemented a ban on traditional rice-based soju production. This paved the way for a more affordable alternative - soju made from distilled ethanol derived from starches like sweet potatoes and tapioca. This diluted version typically boasts a lower alcohol content, typically ranging from 12.9% to 20% ABV. Additionally, flavorings and sweeteners are often incorporated to create a smoother and more palatable drinking experience.

Today, soju remains a cultural cornerstone in Korea. It is a ubiquitous presence at social gatherings, meals, and celebrations. Traditionally consumed neat in small, shot-sized glasses, soju is also increasingly enjoyed in creative cocktails that showcase its versatility. Beyond its cultural significance, soju's clean taste, affordability, and adaptability have propelled it to international fame, making it one of the world's most popular distilled spirits.

What's inside a VMR industry report?

Our reports include actionable data and forward-looking analysis that help you craft pitches, create business plans, build presentations and write proposals.

Which are the Drivers Encouraging the Demand for Soju?

Korean popular culture, encompassing music, dramas, and films, has exploded onto the international scene in recent years. This phenomenon dubbed the "Korean Wave" or "Hallyu," has served as a powerful introduction to Korean customs and traditions for a global audience. Soju, being an intrinsic part of Korean social culture, features prominently in these media portrayals. This newfound exposure is sparking interest in Soju's unique flavor profile and its role in Korean celebrations and gatherings. As a result, curiosity is piqued, leading consumers worldwide to explore and potentially adopt Soju into their own drinking experiences. This international interest is expected to be capitalized on by Soju producers and distributors, who will likely ramp up efforts to expand their reach into new markets, further accelerating Soju's adoption on a global scale.

Within established Soju-drinking cultures, a noticeable shift in consumer preferences is propelling Soju's adoption. Traditionally, Soju consumption leaned towards a standard flavor profile. However, recent years have witnessed a growing demand for flavored Soju varieties and Soju-infused cocktails. This trend is being driven by a general consumer desire for new and exciting taste experiences, coupled with a rising interest in the art of mixology. Soju manufacturers are strategically responding to this evolving market by actively developing innovative flavors and crafting marketing campaigns that cater to these preferences. This focus on product diversification and adaptation is expected to broaden Soju's appeal and significantly contribute to its adoption by a wider range of consumers. Flavored Soju varieties cater to those seeking new taste profiles, while Soju cocktails allow for exploration within the realm of mixology, both factors that are likely to influence consumer behavior and drive Soju adoption.

Soju's inherent affordability positions it as a competitive beverage in the global spirits market. Compared to other distilled spirits, Soju offers a budget-friendly option for consumers, particularly those in emerging markets with growing disposable incomes. This affordability is likely to be a major factor influencing the adoption of Soju in these regions. Additionally, Soju brands are actively engaged in building brand recognition through targeted marketing campaigns. By emphasizing Soju's cultural significance, clean taste, and versatility, these campaigns aim to cultivate a positive brand image and influence consumer preferences. This strategic brand building, coupled with Soju's affordability, is expected to play a significant role in driving Soju's adoption across the globe.

Will High Competition from Established Spirits Affect the Growth of the Soju Market?

The high competition from established spirits presents a significant challenge to the Soju market's unfettered growth. Renowned brands of whiskey, vodka, and rum already occupy a dominant position in the global market for distilled spirits. These established players boast strong brand recognition and loyal customer bases. As a result, Soju needs to carve out a unique space for itself and convince consumers to embrace it as a new addition to their drinking preferences. This necessitates innovative marketing strategies that effectively highlight Soju's distinct characteristics and cultural significance.

Furthermore, the perception of Soju as a strong spirit with a high alcohol content might pose a hurdle to wider adoption. Traditionally, Soju contained a significantly high ABV. While diluted versions are now widely available, the lingering perception of Soju's strength might deter some potential consumers, particularly those who gravitate towards milder alcoholic beverages. This highlights the need for effective communication strategies that emphasize the range of Soju options available, including those with lower alcohol content.

In addition, limited brand awareness outside of Korea poses a challenge to Soju's global expansion. Soju's deep cultural significance is intricately linked to Korea. However, in new markets, brand awareness for Soju might be low. Consumers might be unfamiliar with the spirit's history, production process, and the versatility it offers in terms of flavor profiles and cocktail possibilities. Overcoming this challenge necessitates targeted marketing campaigns that educate consumers about Soju and effectively communicate its unique value proposition.

Category-Wise Acumens

What Drivers Propel the Demand for Distilled Soju in the Market?

The distilled soju segment is estimated to dominate the market during the forecast period. Diluted soju is less expensive to produce and acquire than distilled soju, making it more affordable to a wider range of consumers. Its appeal is driven by its affordability, particularly among younger consumers and those wanting for low-cost alcoholic beverages.

Diluted soju is more commonly seen at convenience stores, supermarkets, and restaurants. Its wide distribution network guarantees that it remains the most accessible form of soju, catering to everyday use and casual drinking events, hence retaining its market dominance.

Furthermore, the reduced alcohol percentage of diluted soju appeals to those who want a gentler flavor over the stronger flavor of distilled soju. This makes it more adaptable for combining cocktails and more enjoyable for a wider range of casual consumers, increasing its popularity.

What Factors Enable (20-40) Year-Old Age Group to Hold a Major Share in Soju Market?

The 20-40-year-old age group holds a dominant position in the Soju market. This demographic occupies a sweet spot when it comes to social engagement and disposable income. They are at a stage in life where socializing and attending gatherings are frequent, events where Soju plays a central role in Korean culture. Soju serves as a facilitator for bonding with friends, colleagues, and family during celebrations, meals, and outings. This ingrained association between Soju and social interaction makes it a natural beverage choice for this age group.

Furthermore, the 20-40-year-olds demonstrate a higher propensity for exploring new taste experiences. The rise of flavored Soju varieties caters directly to this preference. Soju producers have broadened their offerings beyond the traditional flavor profile, introducing options infused with fruits, herbs, and even yogurt. This diversification allows the 20-40-year-old demographic to experiment and discover Soju flavors that align with their palates. Additionally, the growing popularity of Soju cocktails further fuels this segment's interest. Mixology trends that incorporate Soju into creative concoctions offer exciting flavor combinations and elevate Soju's perception beyond a simple shot. This adaptability to diverse flavor profiles and cocktail applications makes Soju highly attractive to this adventurous and trend-conscious age group.

The 20-40-year-old demographic typically enjoys a more stable financial situation compared to its younger counterparts. As disposable income increases within this age group, Soju consumption becomes more accessible. While Soju itself remains an affordable beverage, the financial security of this demographic allows them to indulge in Soju consumption more frequently, further solidifying their position as the major consumer base for the Soju market.

Country/Region-wise Acumens

How is the "Korean Wave" Influencing Consumer Awareness and Interest in Soju in North America?

According to VMR analysis, the North American region is rapidly growing in the soju market. The widespread reach of Korean music, dramas, and films exposes North American audiences to Korean customs and traditions, including Soju consumption. Frequent portrayals of Soju in social gatherings and celebrations pique viewers' curiosity and generate interest in trying this unique beverage. This newfound awareness lays the groundwork for potential Soju adoption by North American consumers.

The "Korean Wave" fosters a positive association between Soju and Korean culture. As Korean culture gains popularity, Soju transcends being just a beverage; it becomes a way to experience a new culture. North American consumers might be drawn to Soju to explore Korean customs and traditions in a more immersive way. This cultural connection can be a powerful driver of trial and potentially lead to repeat consumption.

Furthermore, the "Korean Wave" presents a golden opportunity for Soju brands to leverage their Korean heritage for targeted marketing campaigns in North America. Soju brands can capitalize on the positive sentiment toward Korean culture by crafting marketing strategies that position Soju as an authentic and integral part of the Korean experience. This strategic use of cultural association can cultivate brand recognition and influence consumer preferences, ultimately propelling Soju's market growth in North America.

What Factors Enable Asia Pacific to Hold a Major Share in the Soju Market?

According to VMR analysis, the Asia Pacific region is dominating and will hold its position in the soju market. Soju's story begins in Asia. Its roots trace back to 13th-century Korea, where it evolved into a cornerstone of Korean social culture. Over the centuries, Soju became deeply ingrained in Korean traditions, celebrations, and meals. This long-standing cultural connection fosters a strong consumer base within Korea and other East and Southeast Asian countries that share historical or cultural ties. The inherent link between Soju and social gatherings fuels continued demand within the APAC region.

Due to Soju's longstanding presence in APAC, established brands have built strong consumer loyalty. Consumers are familiar with the taste profile and quality associated with these familiar brands. Additionally, well-developed distribution networks ensure easy access to Soju throughout the region. This established infrastructure minimizes barriers to entry for Soju producers and fosters a thriving Soju market within APAC.

Traditionally, Soju boasts a higher alcohol content compared to diluted versions that are gaining popularity in other regions. Consumers in APAC countries, particularly those with a long history of Soju consumption, are generally more accepting of this characteristic. This acceptance of a stronger spirit contributes to the dominance of the traditional Soju market within the APAC region.

Competitive Landscape

The Soju market faces a competitive landscape. Established spirits like whiskey, vodka, and rum hold a strong presence, while Soju carves out its niche. Within the Soju market itself, competition exists between traditional and diluted varieties, with flavored Soju options adding another layer of complexity. As Soju expands globally, it will need to contend with regional preferences and potentially adapt to local tastes.

Some of the prominent players operating in the soju market include:

HiteJinro

Lotte Liquor

Muhak

Kumbokju

C1 Soju

Bohae

Mackiss

Andong

Latest Developments

In March 2023, The Mackiss Co., a South Korean liquor company, expanded its business by introducing a Soju product with an alcohol by volume (ABV) below 15 percent. This caters to a wider range of consumers who may prefer milder options.

In August 2022, HiteJinro, the leading Soju producer in South Korea, unveiled a Soju infused with ginseng and other traditional Korean herbs. This launch targets health-conscious consumers seeking a unique and potentially beneficial twist on the classic spirit.

In October 2021, Lotte Liquor, another major Soju player in South Korea, announced a partnership with a popular American burger chain. This collaboration introduces limited-edition Soju cocktails designed to complement the burger chain's menu items. The move highlights Soju's versatility and potential for broader culinary applications.

TABLE OF CONTENTS

1. INTRODUCTION OF GLOBAL SOJU MARKET

• 1.1. Overview of the Market
• 1.2. Scope of Report
• 1.3. Assumptions

2. EXECUTIVE SUMMARY

3. RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1. Data Mining
• 3.2. Validation
• 3.3. Primary Interviews
• 3.4. List of Data Sources

4. GLOBAL SOJU MARKET OUTLOOK

• 4.1. Overview
• 4.2. Market Dynamics
  • 4.2.1. Drivers
  • 4.2.2. Restraints
  • 4.2.3. Opportunities
• 4.3. Porters Five Force Model
• 4.4. Value Chain Analysis

5. GLOBAL SOJU MARKET, BY TYPE

• 5.1. Overview
• 5.2. Distilled Soju
• 5.3. Diluted Soju

6. GLOBAL SOJU MARKET, BY APPLICATION

• 6.1. Overview
• 6.2. Below 20 Years Old
• 6.3. 20-40 Years Old
• 6.4. 40-60 Years Old
• 6.5. Above 60 Years Old

7. GLOBAL SOJU MARKET, BY GEOGRAPHY

• 7.1. Overview
• 7.2. North America
  • 7.2.1. U.S.
  • 7.2.2. Canada
  • 7.2.3. Mexico
• 7.3. Europe
  • 7.3.1. Germany
  • 7.3.2. U.K.
  • 7.3.3. France
  • 7.3.4. Rest of Europe
• 7.4. Asia Pacific
  • 7.4.1. China
  • 7.4.2. Japan
  • 7.4.3. India
  • 7.4.4. Rest of Asia Pacific
• 7.5. Rest of the World
  • 7.5.1. Latin America
  • 7.5.2. Middle East & Africa

8. GLOBAL SOJU MARKET COMPETITIVE LANDSCAPE

• 8.1. Overview
• 8.2. Company Market Ranking
• 8.3. Key Development Strategies

9. COMPANY PROFILES

• 9.1. HiteJinro
  • 9.1.1. Overview
  • 9.1.2. Financial Performance
  • 9.1.3. Product Outlook
  • 9.1.4. Key Developments
• 9.2. Lotte Liquor
  • 9.2.1. Overview
  • 9.2.2. Financial Performance
  • 9.2.3. Product Outlook
  • 9.2.4. Key Developments
• 9.3. Muhak
  • 9.3.1. Overview
  • 9.3.2. Financial Performance
  • 9.3.3. Product Outlook
  • 9.3.4. Key Developments
• 9.4. Kumbokju
  • 9.4.1. Overview
  • 9.4.2. Financial Performance
  • 9.4.3. Product Outlook
  • 9.4.4. Key Developments
• 9.5. C1 Soju
  • 9.5.1. Overview
  • 9.5.2. Financial Performance
  • 9.5.3. Product Outlook
  • 9.5.4. Key Developments
• 9.6. bohae
  • 9.6.1. Overview
  • 9.6.2. Financial Performance
  • 9.6.3. Product Outlook
  • 9.6.4. Key Developments
• 9.7. Chungbuk
  • 9.7.1. Overview
  • 9.7.2. Financial Performance
  • 9.7.3. Product Outlook
  • 9.7.4. Key Developments
• 9.8. Mackiss
  • 9.8.1. Overview
  • 9.8.2. Financial Performance
  • 9.8.3. Product Outlook
  • 9.8.4. Key Developments
• 9.9. Hallasan
  • 9.9.1. Overview
  • 9.9.2. Financial Performance
  • 9.9.3. Product Outlook
  • 9.9.4. Key Developments
• 9.10. Andong
  • 9.10.1. Overview
  • 9.10.2. Financial Performance
  • 9.10.3. Product Outlook
  • 9.10.4. Key Developments

10. Appendix

• 10.1. Related Reports