デジタルバッジ市場：オファリング、エンドユーザー、地域別、2024年～2031年

デジタルバッジ市場の評価、2024年～2031年

競争市場において、企業や学習者が成果や能力を証明する新たな方法を求めているため、教育および専門的な文脈の両方で資格認定やスキル検証の需要が高まっており、デジタルバッジ市場を牽引しています。この動向は、遠隔学習の増加や、学生のモチベーションとエンゲージメントを向上させる効果的な評価ツールの需要によってさらに加速しており、デジタルバッジは教育機関や個人にとって重要な資産となっています。Verified Market Researchのアナリストによると、デジタルバッジ市場は、2024年には約1億7,796万米ドルの評価額を下回り、予測期間中に7億655万米ドルの評価額に達すると推定されています。

デジタルバッジ市場の主な原動力は、オンライン学習プラットフォーム、スキルベースの教育、学習者のエンゲージメントとモチベーションを向上させるゲーミフィケーションの利用の増加です。仮想バッジは、その幅広い用途と、迅速な認識、簡単な認証、インターネット共有の可能性などの利点により、市場を独占しています。これにより、2024年から2031年にかけて、CAGR 18.81%で市場は成長します。

デジタルバッジ市場定義/概要

デジタルバッジは、個人のスキル、能力、実績を視覚的に表現したもので、オンラインで閲覧・確認できます。デジタルバッジには、発行者のメタデータ、バッジを取得するための要件、取得者の成果の証明などが含まれます。デジタルバッジは、コースの修了、スキルの習得、イベントへの参加などの功績を称えるために、教育、職業訓練、個人開発など様々な場面で広く利用されています。その適応性により、LinkedIn、デジタル履歴書、ソーシャルメディアなどのプラットフォームで個人の資格を提示できるようにすることで、雇用の改善、継続的な学習の奨励、非公式教育の促進に優れたツールとなります。

Eラーニングの採用増加はどのように市場の成長を促進するか？

オンライン学習プラットフォームの急速な拡大により、才能を特定し検証する手段としてデジタルバッジの需要が高まっています。Verified Market Researchによると、eラーニング市場は2023年に2,093億3,000万米ドルを超え、2023年から2031年にかけてCAGR 5.1％以上で成長すると予測されています。オンライン教育の拡大は、デジタル資格認定システムの需要を促進しています。

雇用主は、従来の学位よりも特定の才能を重視するようになっており、その結果、マイクロクレデンシャルやデジタルバッジが重視されるようになっています。世界経済フォーラムの「Future of Jobs Report 2020」によると、企業リーダーの94%が従業員に仕事上で新しいスキルを学ぶことを期待しており、継続的な学習とデジタルバッジによるスキル確認の必要性を強調しています。

さらに、デジタルバッジは、エンゲージメントとモチベーションを向上させるゲーミフィケーションの一種として、企業研修プログラムにも活用されています。TalentLMSの世論調査によると、従業員の89％がゲーミフィケーションによって仕事の生産性が向上することに同意しています。この動向は、職場でのスキル開発を認識し、報酬を与えるためにデジタルバッジを使用することを奨励しています。

デジタルバッジ市場に影響を与える主な課題とは？

デジタルバッジ・システムを開発しようとする教育機関や組織には、予算の制限があります。デジタルバッジ・プラットフォームの構築、統合、管理に必要な初期投資は莫大です。多くの小規模な教育機関や企業は、デジタルバッジ・テクノロジーを使用するよりも他の費用を選択するため、市場全体の成長と、より多くの利用者にリーチする能力が制限されます。

さらに、発展途上国にはITインフラが存在しないことも、デジタルバッジ市場の障害となっています。多くの地域では、デジタルバッジ・システムを効果的に導入するために必要な技術リソースやインターネット・アクセスが依然として不足しています。このギャップがこうした地域でのデジタルバッジの採用を妨げ、企業がデジタル・クレデンシャルのメリットを享受できず、新興経済国での市場成長を阻害しています。

目次

第1章 デジタルバッジ世界市場：イントロダクション

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 デジタルバッジの世界市場展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 デジタルバッジの世界市場：オファリング別

• 概要
• プラットフォーム
• サービス

第6章 デジタルバッジの世界市場：エンドユーザー別

• 概要
• 学術
• 企業

第7章 デジタルバッジの世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋地域
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第8章 デジタルバッジの世界市場：競合情勢

• 概要
• 各社の市場シェア
• 主な発展戦略

第9章 企業プロファイル

• Accredible（US）
• Accreditrust（US）
• Credly（US）
• Badge list（US）
• Portfolium（US）
• ProExam（US）
• Be Badges（Belgium）
• Basno（US）
• Bestr（Italy）
• Nocti Business Solutions（US）

第10章 付録

• 関連調査

Digital Badges Market Valuation - 2024-2031

The growing demand for credentialing and skill validation in both educational and professional contexts drives the digital badges market, as businesses and learners look for new ways to demonstrate achievements and abilities in a competitive marketplace. This trend is fueled further by the increase of remote learning and the demand for effective evaluation tools that improve student motivation and engagement, making digital badges a significant asset for institutions and individuals. According to the analyst from Verified Market Research, the digital badges market is estimated to reach a valuation of USD 706.55 Million over the forecast subjugating around USD 177.96 Million valued in 2024.

The primary driving force behind the digital badges market is the increased usage of online learning platforms, skill-based education, and gamification to improve learner engagement and motivation. Virtual badges dominate the market because of their broad use and benefits such as rapid recognition, easy authentication, and internet sharing possibilities. It enables the market to grow at aCAGR of 18.81% from 2024 to 2031.

Digital Badges Market: Definition/ Overview

A digital badge is a visual representation of a person's skills, competencies, or accomplishments that can be viewed and verified online. It includes metadata about the issuer, the requirements for earning the badge, and proof of the recipient's accomplishments. Digital badges are widely used in a variety of contexts, including education, professional training, and personal development, to acknowledge accomplishments such as course completion, skill mastery, and event participation. Their adaptability enables them to be excellent tools for improving employment, encouraging continuous learning, and promoting informal education by allowing individuals to present their credentials on platforms such as LinkedIn, digital resumes, and social media.

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How Does the Increasing Adoption of E-learning Drives the Growth of the Market?

The fast expansion of online learning platforms is increasing the demand for digital badges as a means of identifying and validating talents. According to Verified Market Research, the e-learning market exceeded USD 209.33 billion in 2023 and is predicted to rise at a CAGR of more than 5.1% between 2023 and 2031. The expansion of online education is driving the demand for digital credentialing systems.

Employers are increasingly valuing specific talents above traditional degrees, resulting in a growing emphasis on micro-credentials and digital badges. According to the World Economic Forum's Future of Jobs Report 2020, 94% of corporate leaders expect employees to learn new skills on the job, emphasizing the necessity of continuous learning and skill verification through digital badges.

Furthermore, digital badges are being used in corporate training programs as a type of gamification that increases engagement and motivation. According to a TalentLMS poll, 89% of employees agree that gamification increases their productivity at work. This trend is encouraging the use of digital badges to recognize and reward skill development in the workplace.

What are the Primary Challenges Impacting the Digital Badges Market?

Budget limits confront educational institutions and organizations seeking to develop digital badge systems. The initial investment necessary to create, integrate, and manage a digital badge platform is enormous. Many smaller institutions or enterprises choose other expenses above using digital badge technology, restricting the market's overall growth and ability to reach a larger audience.

Furthermore, the absence of IT infrastructure in underdeveloped nations presents a hurdle to the digital badges market. Many locations continue to lack the technology resources and internet access required to effectively implement digital badge systems. This gap impedes the adoption of digital badges in these areas, preventing enterprises from reaping the benefits of digital credentialing and impeding market growth in emerging economies.

Category-Wise Acumens

What are the Factors Supporting the Dominance of Digital Badges Platforms?

According to VMR analysis, the platform segment is estimated to hold the largest market share during the forecast period. Integration with learning management systems (LMS) is one of the factors contributing to its dominance. As more educational institutions and corporations use LMS for online learning, the demand for platforms that smoothly integrate digital badges into these systems has grown. This integration improves the learning experience by making it easier to track achievements and skills, hence cementing the platform's market position.

The increasing focus on skill recognition and verification is another significant element. With the growth of online education and professional development, there is a greater need for credible means of validating competencies. Digital badge platforms offer an organized means to recognize and promote skills, making them indispensable for both students and companies looking for valid proof of qualifications.

Furthermore, the shareability aspects of digital badges contribute greatly to the platform segment's growth. Users can quickly post their badges on social media, professional networks, and personal websites, which boosts visibility and personal branding. This capability not only motivates learners but also encourages institutions and businesses to adopt platforms that enable such sharing, hence driving market expansion.

How Does Recognition of Digital Badges Propel the Growth of the Market?

The recognition segment is estimated to dominate the digital badges market during the forecast period. The increased emphasis on skill validation in both educational and professional settings is one of the factors driving this dominance. Organizations are rapidly recognizing the value of verifying skills and competencies via digital badges, which serve as a credible way to demonstrate accomplishments. This trend is especially evident in online education, where badges represent course completions and skill mastery, increasing their significance.

Furthermore, the proliferation of social media and professional networking sites has increased the prominence of digital badges. As people share their accomplishments online, acknowledgment badges gain popularity, leading to increased acceptance among employers and peers. This visibility increases the perceived worth of digital badges, encouraging more businesses to use them as a standard for recognizing talents and achievements.

Country/Region-wise Acumens

How Does the High Adoption Rate of E-learning Drive the Market in North America?

According to VMR analyst, North America is estimated to dominate the digital badges market during the forecast period. The COVID-19 epidemic has expedited the transition to online learning in North America. According to a poll conducted by Bay View Analytics, 89% of American colleges and universities adopted fully online or hybrid instruction formats in the fall of 2020. The increased acceptance of online education is driving up demand for digital badges as a way to recognize abilities and achievements in virtual learning environments.

Furthermore, businesses in North America are focusing more on continual learning and skill development. According to the World Economic Forum's Future of Jobs Report 2020, 66% of US companies anticipate seeing a return on investment in upskilling and reskilling within a year. This emphasis on workforce development is encouraging the adoption of digital badges as a means to verify and showcase employees' evolving skill sets.

What are the Primary Factors Driving the Digital Badges in Asia Pacific?

The Asia Pacific region is estimated to exhibit the highest growth within the digital badges market during the forecast period. The growing availability of smartphones and enhanced internet connectivity in the Asia Pacific is making it easier to access digital learning and credentialing systems. The GSMA's Mobile Economy Asia Pacific 2021 research predicts that smartphone use in the region will reach 83% by 2025, up from 68% in 2020. This enhanced connectivity allows more people to participate in online learning and earn digital badges, which drives market expansion.

Furthermore, many Asian countries are pursuing programs to increase digital literacy and promote lifelong learning among their citizens. For example, Singapore's SkillsFuture project, which began in 2015, intends to offer individuals chances for lifelong learning and skill development. According to the SkillsFuture Singapore Agency, more than 500,000 Singaporeans have used their SkillsFuture Credit by 2020. Such government-backed programs are increasing the use of digital badges to recognize and measure skill acquisition.

Competitive Landscape

The digital badges market is competitive, with a varied range of companies and a dynamic environment that adapts to the changing needs of various sectors such as education, corporate training, and gaming. Continuous product innovation, strategic collaborations, and a strong emphasis on customer-centric approaches are all important drivers of competition.

Some of the prominent players operating in the digital badges market include:

Accredible

Accreditrust

Credly

Badge list

Portfolium

ProExam

Be Badges

Basno

Bestr

Nocti Business Solutions

Badgecraft

Concentric Sky

Discendum

EbizON

Forall Systems

Learning Times

Youtopia

Latest Developments

In April 2023, SkillSoft collaborated with Accreditrust, a major provider of digital credentialing services. SkillSoft will have access to Accreditrust's experience in credential assessment and verification, expanding its digital credentialing solutions for customers.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL DIGITAL BADGES MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL DIGITAL BADGES MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL DIGITAL BADGES MARKET, BY OFFERING

• 5.1 Overview
• 5.2 Platform
• 5.3 Services

6 GLOBAL DIGITAL BADGES MARKET, BY END-USER

• 6.1 Overview
• 6.2 Academic
• 6.3 Corporate

7 GLOBAL DIGITAL BADGES MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East & Africa

8 GLOBAL DIGITAL BADGES MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Share
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 Accredible (US)
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 Accreditrust (US)
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Credly (US)
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 Badge list (US)
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Portfolium (US)
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 ProExam (US)
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 Be Badges (Belgium)
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 Basno (US)
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 Bestr (Italy)
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments
• 9.10 Nocti Business Solutions (US)
  • 9.10.2 Financial Performance
  • 9.10.3 Product Outlook
  • 9.10.4 Key Developments

10 Appendix

• 10.1 Related Research