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市場調査レポート
商品コード
1353234
デジタルバッジの世界市場規模、シェア、産業動向分析レポート:タイプ別、オファリング別、エンドユーザー別、地域別展望と予測、2023年~2030年Global Digital Badges Market Size, Share & Industry Trends Analysis Report By Type, By Offering (Platform, and Services), By End User (Academic, Corporate, Government, Non-profit Organizations), By Regional Outlook and Forecast, 2023 - 2030 |
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デジタルバッジの世界市場規模、シェア、産業動向分析レポート:タイプ別、オファリング別、エンドユーザー別、地域別展望と予測、2023年~2030年 |
出版日: 2023年08月31日
発行: KBV Research
ページ情報: 英文 234 Pages
納期: 即納可能
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デジタルバッジ市場規模は、2030年までに7億80万米ドルに達すると予測され、予測期間中のCAGRは15.2%の市場成長率で上昇します。
しかし、適切なITインフラを維持することは、市場の成長にとって最も重要な側面の1つです。ITインフラの不備は、教育機関がデジタルバッジを導入することを困難にします。例えば、アフリカではITインフラや接続オプションが不十分なため、デジタルバッジの利用が妨げられ続けています。ナイジェリア、ケニア、ウガンダのような国では、インターネットの利用が制限されています。新興諸国においてeラーニング、ソーシャルラーニング、アダプティブラーニングなどのデジタル技術を採用するための適切なロードマップがないことも、市場成長の障壁となっています。
タイプ別展望
タイプ別では、認証バッジ、表彰バッジ、参加バッジ、業績バッジ、貢献バッジに細分化されます。2022年の市場では、達成バッジ部門が大きな収益シェアを獲得しました。アチーブメントバッジは、マイクロクレデンシャルや小規模な学習・スキル開発ユニットを認識・表示するための手法です。これは、学位や資格を必ずしも取得しなくても、個人が常にスキルを向上させるような、増大する雇用需要において特に有用です。
サービスの展望
市場セグメンテーションは、提供形態によってプラットフォームとサービスに区分されます。サービス分野は2022年の市場でかなりの収益シェアを占めています。市場サプライヤーはデジタルバッジサービスを提供し、バッジ発行者が簡単な発行手順を設定できるよう支援します。設計、開発、サポート、トレーニング、コンサルティングは、プラットフォームプロバイダーが提供する数多くの専門サービスのほんの一部に過ぎないです。さらに、グラフィックデザインやプログラムデザインもデザインサービスに含まれます。サービスプロバイダーは、バッジ発行のプロセス設計を支援することができます。特に、適切なエビデンスの定義、学習者基準の確立、授与手順の概要などを支援することができます。
エンドユーザーの展望
エンドユーザー別に見ると、市場は学術、企業、政府、非営利団体、その他に分類されます。2022年の市場では、政府部門が顕著な収益シェアを記録しました。デジタルバッジは、正しく導入された場合に大きなメリットをもたらし、組織の効率的な運営に役立つことから、政府組織で着実に人気を集めています。特定のトレーニング・プログラム、認定、実績に対してバッジを授与することで、政府機関は職員が与えられた仕事を効果的に遂行するために必要な能力を有していることを確認することができます。これにより、アカウンタビリティが促進され、従業員のスキルと組織の目標との整合性が取りやすくなります。デジタルバッジは、政府機関に標準化されたスキル認識と能力評価のアプローチを提供します。
地域別展望
地域別では、北米、欧州、アジア太平洋、ラテンアメリカ・中東・アフリカで市場が分析されます。2022年には、北米地域が最も高い収益シェアを獲得し、デジタルバッジ市場をリードしました。チャンス向上のために社会人の間で競争が激化しており、このような個人のために有効化された認証をサポートする北米がデジタルバッジの最大の市場シェアを占めています。米国は多数の認証プロバイダーの本拠地であるため、北米を支配すると予想されています。軍や教育機関は、北米地域の高校や大学から従来の成績証明書を提出することなく、PLA評価によって得られた能力を証明するためにデジタルバッジを使用する主要な推進者です。
The Global Digital Badges Market size is expected to reach $700.8 million by 2030, rising at a market growth of 15.2% CAGR during the forecast period.
A digital recognition badge acknowledges learning and skills and serves as digital documentation of success. Consequently, the recognition badges segment registered a $60,965.9 thousand revenue in the market in 2022. Digital badges serve as an indicator that validates a worker's professional ability during their employment. Badges, learning, and skill recognition are meant to be visible in formal and casual contexts. It can affect how and where individuals value learning. Digital badges can be applied to email signatures, social media, and digital resumes. Some of the factors impacting the market are growing demand for online education, increasing gamification in the education sector and inadequate IT infrastructure in emerging nations.
The growing popularity of social and digital learning demonstrates the rapid development of the online education sector. By establishing virtual classrooms, numerous online learning platforms enable teachers to simultaneously address large groups of students. These platforms offer students a direct connection to their teachers. The ease of use and easy access to knowledgeable information are driving an increase in the usage of mobile devices for innovative learning. In the age of digital transformation, children are increasingly using technology at younger ages. Students frequently view educational videos, read news articles, and engage in other online activities. Additionally, Gamification refers to gaming-based learning. It is essentially a collection of course materials that works like a game, and its popularity among students is increasing. It makes it possible to use game design ideas to include students in problem-solving. The three main components that gamification contributes to the education sector are mechanical elements, personal aspects, and emotional elements. Numerous digital badge suppliers are endeavouring to seize on this market opportunity. They provide APIs for supply badges integrated with gamification tools in learning programs. Consequently, with the growing acceptance of online education and rise in gamification in the education sector, it is anticipated that the market for digital badges will also expand.
However, maintaining an Adequate IT infrastructure is one of the most critical aspects of the growth of the market. Poor IT infrastructure makes it difficult for educational institutions to implement digital badges. For instance, the use of digital badges in Africa keeps on hampering due to insufficient IT infrastructure and connectivity options. Internet usage is limited in countries like Nigeria, Kenya, and Uganda. The lack of appropriate roadmaps for employing digital technologies, including eLearning, social learning, and adaptive learning in developing countries, is another barrier to the growth of the market.
Type Outlook
By type, the market is fragmented into certification badges, recognition badges, participation badges, achievement badges, and contribution badges. The achievement badges segment garnered a significant revenue share in the market in 2022. Achievement badges are a method to recognize and display micro-credentials or smaller learning or skill development units. This is especially useful in a growing job demand where individuals constantly improve their skills without necessarily pursuing degrees or certifications.
Offering Outlook
Based on offering, the market is segmented into platform and services. The services segment covered a considerable revenue share in the market in 2022. Market suppliers provide digital badge services to aid badge issuers in setting up a simple issuance procedure. Designing, development and support, training, and consulting are just some of the many professional services platform providers offer. Additionally, graphic and program design are included in designing services. Service providers can help with the process design for issuing badges. They may aid in defining the appropriate evidence, establishing learner criteria, and outlining the awarding procedure, among other things.
End User Outlook
On the basis of end user, the market is categorized into academic, corporate, government, non-profit organizations, and others. The government segment recorded a remarkable revenue share in the market in 2022. Digital badges are steadily gaining popularity in government organizations due to the significant benefits they offer when implemented correctly, which can help organizations operate more efficiently. By awarding badges for specific training programs, certifications, or accomplishments, agencies can ensure that their personnel possess the necessary abilities to perform their assigned tasks effectively. This encourages accountability and facilitates the alignment of employee skills with organizational objectives. Digital badges offer government agencies a standardized skill recognition and competency assessment approach.
Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region led the digital badges by generating the highest revenue share. The growing competition among working professionals for improved chances, which supports certification for these individuals with the enabled certification, has led to North America holding the greatest market share for digital badges. The United States is expected to dominate North America because it is home to numerous certification providers. The military and educational institutions are the leading proponents of using digital badges to certify abilities obtained through PLA assessments without providing conventional transcripts from high schools or colleges in the North American region.
Strategies Deployed in Digital Badges Market
Apr-2023: EdInvent, Inc. came into partnership with Cengage, an educational content services provider, to develop solutions for credential conveyance. The combined strength of the two companies would offer specific badging and Intentional badging facilities to the customers.
Mar-2023: Parchment LLC took over Quottly, an American software company. The acquisition would allow Parchment to offer services for the smooth exchange of credentials by adding Quottly's solutions for course and program sharing to its portfolio.
Apr-2022: Instructure, Inc. acquired Concentric Sky, an IT services company. The acquisition supports Instructure's strategy in expanding its Instructure Learning Platform.
Dec-2021: Skillsoft Corporation took over Codecademy, an online learning platform. The acquisition aids Skillsoft in creating a better immersive online learning experience. Additionally, the acquisition strengthens Skillsoft's capabilities in the Tech & Dev segment.
Jul-2021: Parchment LLC partnered with Digitary, a digital academic credentials verification solutions provider, to provide solutions for helping ex-pat students in finding enrolment opportunities. The solutions developed in the course of the partnership would ensure a smooth exchange and verification of credentials.
Feb-2020: EdInvent, Inc. signed a partnership with 5G, a technology company to bring its digital credentialing software into the Chilean market. The partnership comes in line with EdInvent's growth strategy.
Feb-2020: Parchment LLC merged with Credentials Solutions, a higher education transcript service provider. The new organization formed through the merger would go by the name Parchment and would provide solutions for efficient credentials exchange.
Jan-2020: Skillsoft Corporation launched digital badges on its Percipio learning platform. The digital badges are Open Badges 2.0 Certified and allow the learners to share their credentials on blogs, social media, and websites.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Instructure, Inc. (Instructure Holdings, Inc.) (Thoma Bravo, LP), Skillsoft Corporation, PeopleCert Group (PeopleCert Holdings UK Ltd), EdInvent, Inc. (Accredible), Parchment LLC (Credentials eSCRIP-SAFE), Accreditrust Technologies, LLC, Asset Chain Techlligence Private Limited (TruScholar), Basno, Inc., Sertifier INC. and Tech99 Innovations Pvt Ltd (CertifyMe)
Market Segments covered in the Report:
By Type
By Offering
By End User
By Geography
Companies Profiled
Unique Offerings from KBV Research