電動歯ブラシの世界市場規模：製品タイプ別、エンドユーザー別、流通チャネル別、地域別、範囲および予測

電動歯ブラシの市場規模と予測

電動歯ブラシの市場規模は、2023年に26億1,000万米ドルと評価され、2024年から2031年にかけてCAGR 5.30%で成長し、2031年には39億4,000万米ドルに達すると予測されます。電動歯ブラシは、一般的に充電式電池または交換可能な電池によって駆動される動力式ブラッシング機構を使用して歯のクリーニングを容易にする歯科衛生機器です。手動の歯ブラシとは異なり、電動歯ブラシは多くの場合、毛先が高速振動するか円運動で回転するのが特徴で、より効果的に歯垢を除去し、歯肉を刺激します。多くの電動歯ブラシは、日常清掃、敏感歯、歯肉ケア、ホワイトニングなど、複数のブラッシングモードを備えており、口腔衛生のニーズに応じてブラッシング体験をカスタマイズできます。

電動歯ブラシには一般的にタイマーが内蔵されており、ユーザーが推奨される2分間歯を磨くことで、口腔衛生を最適化するためにブラッシング時間を一定に保つことができます。

先進的な電動歯ブラシには、ブラッシング中に力を入れすぎると警告を発する圧力センサーが搭載されているものもあり、歯茎やエナメル質への潜在的なダメージを防ぐことができます。

ほとんどの電動歯ブラシは、交換可能なブラシヘッドを備えており、ユーザーは簡単に磨耗した毛を交換したり、特定の口腔ケアの要件に合わせた専用のブラシヘッドに切り替えることができます。

電動歯ブラシの世界市場力学

電動歯ブラシの世界市場を形成している主な市場力学

主な市場促進要因

口腔衛生重視の高まり：

口腔衛生の重要性がより広く認識されるにつれ、人々は効果的な歯科衛生習慣により多くの投資を行っています。電動歯ブラシは、手動歯ブラシよりも洗浄能力が高く、健康志向の高い人々の間で人気の選択肢となっています。

技術革新：

電動歯ブラシ技術の進歩により、その効果と使用方法が向上しています。音波振動、圧力センサー、スマートブラッシングモードにより、ブラッシング体験が向上し、より幅広い消費者にとって魅力的なものとなっています。

可処分所得の増加：

世界の可処分所得の増加に伴い、顧客は電動歯ブラシのような高級パーソナルケアアイテムに投資する傾向が高まり、市場拡大に拍車がかかります。

美的メリットの重視：

審美性を重視する傾向が高まっており、明るく健康的な笑顔を実現するホワイトニング、ポリッシング、歯肉マッサージ機能を備えた電動歯ブラシの需要が高まっています。

利便性と時間効率：

電動歯ブラシは、手磨きよりも便利で時間を節約できる完全な歯のクリーニング方法を提供します。この利便性は、多忙な生活を送る個人や家族にとって特に魅力的です。

旅行小売市場の拡大：

急成長する旅行小売業界は、世界中を旅行する消費者にとって電動歯ブラシをより身近なものにしています。このような機会が電動歯ブラシの利点を新たな人々に紹介し、市場成長を促進します。

マーケティングと販促キャンペーン：

大手電動歯ブラシメーカーがマーケティングやプロモーション活動を強化することで、顧客の認知度が高まり、電動歯ブラシを支持する購買決定が下されます。

持続可能性の重視：

メーカーは、リサイクル可能な素材や充電式バッテリーを使用した環境に優しい電動歯ブラシを製造し、環境意識の高い消費者にアピールするとともに、市場の拡大を図っています。

主な課題：

手動歯ブラシに比べて高いコスト：

電動歯ブラシと手動歯ブラシの価格差が大きいため、予算重視の消費者は電動歯ブラシを選ばない可能性があり、市場浸透の障壁となります。

バッテリー寿命の限界：

充電池技術の進歩にもかかわらず、顧客は定期的な充電の必要性について懸念を表明し続けています。さらに、使用済み電池の廃棄は環境リスクをもたらします。

交換用ブラシヘッド：

電動歯ブラシユーザーは、定期的にブラシヘッドの交換費用を支払わなければならないため、全体的な所有コストが高くなり、一部の顧客は敬遠する可能性があります。

新興諸国における知識不足：

口腔ヘルスケアに関する知識や可処分所得が少ない地域では、電動歯ブラシの使用が制限され、市場の成長を妨げる可能性があります。

進化した手動歯ブラシとの競合：

手動歯ブラシメーカーは、舌清掃や人間工学に基づいたデザインなど、先進的な機能を備えた機器を改良しており、電動歯ブラシとの競合を激化させています。

磨きすぎと歯茎の損傷への懸念：

電動歯ブラシの不適切な使用は、歯肉の炎症や退縮を引き起こす可能性があります。これらの危険を減らすためには、消費者に正しいブラッシング方法を教育することが重要です。

スマート歯ブラシのデータプライバシー問題：

スマート電動歯ブラシはユーザーのブラッシングデータを記録するため、一部の顧客の間でプライバシーの問題が生じる。このような懸念に対処するためには、強力なデータ・セキュリティの安全対策を確保する必要があります。

主要動向：

高度な機能を備えたスマート歯ブラシの人気の高まり：

高度な機能を備えたスマート歯ブラシの人気が高まっており、特にスマートフォンアプリに接続するものが人気となっています。これらの機器には、リアルタイムのブラッシング・フィードバック、コーチング・プログラム、パーソナライズされたブラッシング・モード、磨きすぎを防ぐ圧力センサーなどがあり、よりパーソナライズされたデータ主導型の歯科衛生体験を求める技術に精通した消費者に魅力的なものとなっています。

口腔衛生アプリとの連携・統合に注力：

電動歯ブラシはモバイルアプリとの連携が進んでおり、ユーザーはブラッシングのパターンをモニターしたり、口腔衛生の目標を設定したり、個別のアドバイスを受けたりすることができます。この連携により、包括的な口腔衛生管理システムが促進され、ユーザーのエンゲージメントと歯科治療レジメンへのアドヒアランスが向上します。

交換用ブラシヘッドのサブスクリプションモデル：

交換用ブラシヘッドのサブスクリプション・サービスが人気を集めており、顧客は定期的に新しいブラシヘッドを受け取ることができます。このようなサービスでは、ユーザーに割引やバンドルパッケージが頻繁に提供され、利便性とコスト削減を実現しています。

より良いクリーニング性能のための技術の進歩：

ブラシヘッドのデザイン、モーター技術、振動パターンの絶え間ない革新が、電動歯ブラシの清掃性能を向上させています。より良い歯垢除去と歯茎の健康が強調されることで、消費者の関心が高まり、市場の拡大が促されます。

子供に優しい電動歯ブラシへの注目の高まり：

子供専用の電動歯ブラシの人気が高まっています。これらの電動歯ブラシは、カラフルなデザイン、インタラクティブな側面、ソフトなブラッシングモードを備えており、幼いうちから健康的なブラッシング習慣を身につけさせることができるため、親や介護者にアピールすることができます。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主な調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 電動歯ブラシ市場：製品タイプ別

• 充電式
• 電池式

第5章 電動歯ブラシ市場：エンドユーザー別

• 大人
• 子供

第6章 電動歯ブラシ市場：流通チャネル別

• スーパーマーケットとハイパーマーケット
• 薬局・ドラッグストア
• インターネット小売業者

第7章 地域分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COV1234-19の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• Colgate-Palmolive
• Koninklijke Philips（Sonicare）
• Procter & Gamble（Oral-B）
• Panasonic
• FOREO
• Church & Dwight（Oral-B）
• Xiaomi
• Waterpik
• Shenzhen Risun
• Lion Corporation

第11章 市場の展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 出典と参考文献

Electric Toothbrush Market Size And Forecast

Electric Toothbrush Market size was valued at USD 2.61 Billion in 2023 and is projected to reach USD 3.94 Billion by 2031 , growing at a CAGR of 5.30% from 2024 to 2031. An electric toothbrush is a dental hygiene device that uses a powered brushing mechanism, typically driven by a rechargeable battery or replaceable batteries, to facilitate tooth cleaning. Unlike manual toothbrushes, electric toothbrushes often feature bristles that either vibrate rapidly or rotate in a circular motion, providing more effective plaque removal and gum stimulation. Many electric toothbrush models offer multiple brushing modes, such as daily cleaning, sensitive teeth, gum care, and whitening, allowing users to customize their brushing experience based on their oral health needs.

Electric toothbrushes commonly incorporate built-in timers to ensure users brush their teeth for the recommended two minutes, helping to maintain consistent brushing duration for optimal oral hygiene.

Some advanced electric toothbrushes are equipped with pressure sensors that alert users when they are applying too much pressure while brushing, preventing potential damage to the gums and enamel.

Most electric toothbrushes feature replaceable brush heads, allowing users to easily replace worn-out bristles or switch to specialized brush heads tailored to their specific oral care requirements.

Global Electric Toothbrush Market Dynamics

The key market dynamics that are shaping the global Electric Toothbrush Market include:

Key Market Drivers

Increasing emphasis on Oral Hygiene:

As the importance of oral health becomes more widely recognized, people are investing more in effective dental hygiene practices. Electric toothbrushes, with their greater cleaning capabilities over manual brushes, are becoming a popular choice among health-conscious individuals.

Technological Innovations:

Advancements in electric toothbrush technology are improving its effectiveness and use. Sonic vibrations, pressure sensors, and smart brushing modes improve the brushing experience, making it more appealing to a wider range of consumers.

Rising Disposable Incomes:

As global disposable incomes rise, customers are more likely to invest in high-end personal care items such as electric toothbrushes, fueling market expansion.

Focus on Aesthetic Benefits:

There is a rising emphasis on aesthetics, which is driving demand for electric toothbrushes with whitening, polishing, and gum massage features that help you achieve a brighter and healthier smile.

Convenience and Time Efficiency:

Electric toothbrushes provide a more convenient and time-saving method for complete dental cleaning than manual brushing. This convenience is especially appealing to individuals and families who live hectic lives.

Expansion of Travel Retail Market:

The burgeoning travel retail industry makes electric toothbrushes more accessible to consumers traveling worldwide. This exposure introduces new populations to the benefits of electric toothbrushes, which drives market growth.

Marketing and Promotional Campaigns:

Leading electric toothbrush manufacturers' increased marketing and promotional efforts are raising customer awareness and influencing purchasing decisions in favor of electric toothbrushes.

Focus on Sustainability:

Manufacturers are producing eco-friendly electric toothbrushes with recyclable materials and rechargeable batteries to appeal to environmentally aware consumers while also expanding the market.

Key Challenges:

Higher Cost Compared to Manual Toothbrushes:

The large price difference between electric and manual toothbrushes may prevent budget-conscious consumers from choosing electric toothbrushes, creating a barrier to market penetration.

Battery Life Limitations:

Despite advancements in rechargeable battery technology, customers continue to express concern about the necessity for regular charging. Furthermore, the disposal of spent batteries poses environmental risks.

Replacement Brush Heads:

Electric toothbrush users must pay for replacement brush heads on a regular basis, which increases the overall cost of ownership and may deter some customers.

Lack of knowledge in Developing Countries:

In areas with lesser levels of oral healthcare knowledge and disposable finances, the use of electric toothbrushes may be limited, impeding market growth.

Competition from Advanced Manual Toothbrushes:

Manual toothbrush manufacturers are improving their devices with advanced features like tongue cleaning and ergonomic designs, increasing competition with electric toothbrushes.

Concerns with Overbrushing and Gum Damage:

Improper use of electric toothbrushes can cause gum inflammation and recession. Educating consumers on proper brushing practices is critical to reducing these dangers.

Data Privacy Issues with Smart Toothbrushes:

Smart electric toothbrushes record user brushing data, which raises privacy issues among some customers. Addressing these concerns requires ensuring strong data security safeguards.

Key Trends:

Rising Popularity of Smart Toothbrushes with Advanced Features:

Smart toothbrushes with advanced features are becoming more popular, particularly those that connect to smartphone apps. These devices include real-time brushing feedback, coaching programs, personalized brushing modes, and pressure sensors to avoid overbrushing, making them appealing to tech-savvy consumers looking for a more personalized and data-driven dental hygiene experience.

Focus on Connectivity and Integration with Oral Health Apps:

Electric toothbrushes are becoming more linked with mobile apps, allowing users to monitor brushing patterns, set oral hygiene goals, and receive individualized advice. This connectedness promotes a comprehensive oral health management system, which increases user engagement and adherence to dental care regimens.

Subscription Models for Replacement Brush Heads:

Subscription services for replacement brush heads are gaining popularity, ensuring that customers receive new brush heads on a regular basis. These services frequently provide discounts or bundled packages to users, resulting in convenience and cost savings.

Technological Advances for Better Cleaning Performance:

Continuous innovation in brush head design, motor technology, and vibration patterns improves the cleaning performance of electric toothbrushes. This emphasis on better plaque removal and gum health piques consumer interest and encourages market expansion.

Growing Focus on Child-Friendly Electric Toothbrushes:

Electric toothbrushes created exclusively for children are becoming increasingly popular. These brushes have colorful designs, interactive aspects, and soft brushing modes to foster healthy brushing habits at a young age, which will appeal to parents and caregivers.

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Global Electric Toothbrush Market Regional Analysis

Here is a more detailed regional analysis of the global Electric Toothbrush Market:

North America

North America is significantly dominating the Electric Toothbrush Market and is expected to continue its growth throughout the forecast period, owing to several variables.

North Americans are highly aware of oral hygiene, which drives demand for innovative dental care goods such as electric toothbrushes.

The Electric Toothbrush Market in North America has a high penetration rate due to an established brand presence and wide distribution networks.

Consumers in North America are eager to adopt new technology, such as smart and connected electric toothbrushes that work with mobile apps to provide better oral care.

Higher disposable income levels in North America allow consumers to invest in premium personal care goods such as electric toothbrushes.

Leading brands use intense marketing and promotional activities to boost product visibility and consumer interest.

Comprehensive dental insurance policies frequently promote regular dental care, which includes the use of sophisticated dental hygiene items such as electric toothbrushes.

With well-developed retail and e-commerce channels, electric toothbrushes are easily accessible to consumers.

Supportive rules and standards ensure that high-quality, safe electric toothbrush goods are available on the market.

Asia Pacific

Asia Pacific is anticipated to be the fastest-growing region in Electric Toothbrush Market. Rising disposable incomes in nations such as China and India allow more people to afford electric toothbrushes.

As people become more aware and educated about the importance of oral hygiene, demand for improved dental care products grows.

Urbanization: Rapid urbanization in the Asia Pacific area is causing lifestyle changes, including a higher emphasis on personal hygiene and grooming.

The increasing middle class in Asia-Pacific countries is driving up demand for premium and innovative personal care products.

Local producers are using new technology to develop low-cost electric toothbrushes in response to rising market demand.

The growing emphasis on health and wellness is encouraging consumers to practice improved oral hygiene, including the usage of electric toothbrushes.

The thriving e-commerce sector in Asia Pacific makes it easier for consumers to find and buy electric toothbrushes.

Manufacturers are adapting products to match the individual demands and tastes of regional consumers, hence boosting market growth.

Global Electric Toothbrush Market: Segmentation Analysis

The Global Electric Toothbrush Market is segmented on the basis of Product Type, End-User, Distribution Channel, And Geography.

Electric Toothbrush Market, By Product Type

• Rechargeable
• Battery-Powered

Based on Product Type, the market is bifurcated into Rechargeable and Battery-Powered. Rechargeable electric toothbrushes are the global market leader due to their long-term cost-effectiveness and innovative features like several brushing modes and pressure sensors. They are favored because they are environmentally friendly, avoiding the need for regular battery replacements. Leading brands prioritize rechargeable models, resulting in increased availability and market penetration. The ease of built-in charging stations and travel cases adds to their appeal. Furthermore, the large range of rechargeable alternatives meets a variety of consumer needs, cementing their market domination.

Electric Toothbrush Market, By End-User

• Adults
• Children

Based on End-User, the market is bifurcated into Adults and Children. Adults lead the worldwide Electric Toothbrush Market because they are more aware of and prioritize advanced oral hygiene routines. Adults are more likely to purchase high-end personal care products, such as electric toothbrushes with advanced capabilities. The market provides a diverse choice of models geared to adult needs, including those for sensitive teeth and gum health. Furthermore, adults have more purchasing power, resulting in increased sales in this sector. Enhanced marketing efforts and dental suggestions help adults adopt electric toothbrushes.

Electric Toothbrush Market, By Distribution Channel

• Supermarkets And Hypermarkets
• Pharmacies And Drug Stores
• Internet Retailers

Based on Distribution Channel, the market is bifurcated into Supermarkets and hypermarkets, Pharmacies and drug stores, and Internet Retailers. Internet merchants dominate the global electric toothbrush industry due to their widespread reach and ease. They provide a large range of products at affordable rates, as well as thorough product information and customer reviews to help consumers make decisions. Many shoppers are drawn to the convenience of home delivery as well as regular online discounts and promotions. Furthermore, the ability to readily compare numerous brands and models makes internet shopping a popular method for acquiring electric toothbrushes. Improved digital marketing and targeted advertising also result in increased sales for internet retailers.

Key Players

• The "Global Electric Toothbrush Market" study report will provide valuable insight emphasizing the global market. The major players in the market are
• Colgate-Palmolive, Koninklijke Philips (Sonicare), Procter & Gamble (Oral-B), Panasonic, FOREO, Church & Dwight (Oral-B), Xiaomi, Waterpik, Shenzhen Risun, Lion Corporation.

Our market analysis also entails a section solely dedicated for such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

Key Developments

• In May 2024 Colgate-Palmolive announced the launch of a new eco-friendly electric toothbrush with a bamboo handle and recyclable packaging.
• In April 2024 Koninklijke Philips (Sonicare) unveils its latest Sonicare toothbrush model with improved pressure sensor technology and a personalized coaching app.
• In March 2024, Panasonic showcased its innovative sonic toothbrush with advanced gum care features and a travel case with UV sanitation.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Electric Toothbrush Market, By Product Type

• Rechargeable
• Battery-Powered

5. Electric Toothbrush Market, By End-user

• Adults
• Children

6. Electric Toothbrush Market, By Distribution Channel

• Supermarkets And Hypermarkets
• Pharmacies And Drug Stores
• Internet Retailers

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COV1234-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Colgate-Palmolive
• Koninklijke Philips (Sonicare)
• Procter & Gamble (Oral-B)
• Panasonic
• FOREO
• Church & Dwight (Oral-B)
• Xiaomi
• Waterpik
• Shenzhen Risun
• Lion Corporation

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References