グランピング市場：製品タイプ別、年齢層別、サイズ別、用途別、地域別、2024年～2031年

グランピング市場の評価、2024年～2031年

近年のグランピング市場の成長により、旅行者は快適さと冒険を融合させた唯一無二の体験を求めています。豪華な施設と息をのむような自然環境を備えたグランピングは、日常生活の慌ただしさや喧騒からの完璧な逃避を提供します。市場規模は2023年に33億8,704万米ドルを突破し、2031年には93億4,113万米ドルに達します。

持続可能な観光が重視されるようになり、グランピングの需要が高まっています。多くのグランピング施設は、再生可能エネルギーの使用や環境への影響の低減など、環境に優しい活動を優先しており、環境意識の高い観光客にアピールしています。ソーシャルメディアの登場は、グランピングの人気に大きく寄与しています。旅行者が自分の体験や息をのむような画像をオンラインで共有することで、他の旅行者もこのトレンドを試してみたくなるのです。費用対効果が高く効率的なグランピングに対する需要の高まりにより、市場は2024年から2031年にかけてCAGR 13.52%で成長します。

グランピング市場定義／概要

グランピングとは「グラマラス・キャンピング」の合成語で、自然の美しさと高級宿泊施設の便利さをミックスした贅沢なアウトドア体験です。通常、美しいテント、ユルト、ツリーハウス、または豪華な寝具、電気、専用トイレなどの設備を備えたサファリスタイルのロッジで構成されます。この動向は、快適さを犠牲にすることなくユニークな体験を求める観光客の間で人気が高まっており、家族連れ、カップル、冒険家にとっても魅力的な選択肢となっています。グランピングの会場にはゴージャスな環境が整っていることが多く、自宅のような豪華な設備を楽しみながら、ハイキングや野生動物の観察、星空観察などのアウトドア・アクティビティができます。

グランピングは、持続可能な旅行オプションと没入型体験への需要の高まりに後押しされた、有望な動向のようです。エコツーリズムが成長するにつれ、環境に優しい素材や再生可能エネルギーの採用など、持続可能な方法を採用するグランピング業者が増えています。ソーシャルメディアや体験型旅行の台頭により、型にはまらない宿泊施設への需要が急増し、グランピングの可能性が多様化しています。テクノロジーの進歩に伴い、斬新なデザインやよりスマートな設備がグランピング体験を向上させ、より多くの人々が利用できるようになることを期待したいです。このような情勢の変化は、ホテルや観光業界における新たな企業やパートナーシップの展望を開く。

グランピング市場の需要促進要因は何か？

旅行者の環境への関心が高まるにつれ、グランピング市場は劇的に成長すると予測されています。世界の顧客の81％が持続可能な旅行を好み、50％が気候変動の影響を受けて環境に優しい決断を下すというニュースから、環境に配慮したホテルのニーズは確実に高まっています。通常の宿泊施設に代わる持続可能な選択肢として、グランピングは、快適さを犠牲にすることなく自然を満喫できる唯一無二の体験を提供します。このエコフレンドリーな価値観との一致が、思い出に残る責任ある旅行体験を求める意識の高い消費者層の増加にとって、グランピングをより魅力的なものにしています。

国内観光は世界のイベントの結果として増加し、グランピング市場を牽引すると予想されます。COVID-19の流行は旅行者の嗜好を国内および自然をベースとしたアクティビティへと向かわせ、多くの人々が安全なアウトドア宿泊施設を選択しています。米国の国内レジャー旅行支出は2023年には1兆500億米ドルに達し、流行前の水準を上回ると予想されており、個性的で安全な旅行オプションに対する強い欲求を示しています。グランピングは、快適さと冒険の組み合わせを提供することでこの傾向に対応し、安全で楽しいままアウトドアを探検したい個人にとって魅力的な選択肢となっています。

グランピング市場の成長に影響を与える要因とは？

天候や自然災害はグランピング市場の成長に大きな影響を与える可能性があります。嵐や山火事のような異常気象は、アウトドア・アドベンチャーからゲストを遠ざけ、結果として予約が減少する可能性があります。自然災害はグランピング・サイトにダメージを与え、運営に支障をきたし、保険料が上がることもあります。一方、天候に恵まれれば、グランピングの魅力が高まり、アウトドアを楽しみたい人が増えるかもしれないです。グランピング市場の拡大は、環境条件や地域の気候の安定性と密接な関係があります。

規制の課題はグランピング市場の拡大を妨げます。地域のゾーニング法、健康・安全基準、土地利用の制限は、グランピング事業者にとってすべて課題となり、サイト建設が制限される可能性があります。これらの基準を遵守するためには、多額の投資が必要となることが多く、開発の足かせとなる可能性があります。地域によって法律が異なるため、投資家や事業者が混乱し、市場をナビゲートするのが難しくなることもあります。規制の複雑化により、グランピング事業の成長と収益性が制限される可能性があります。

目次

第1章 世界のグランピング市場：イントロダクション

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• 検証
• プライマリーインタビュー
• データソース一覧

第4章 世界のグランピング市場展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 グランピングの世界市場：製品タイプ別

• 概要
• キャビン
• ユルト
• テント
• ツリーハウス

第6章 グランピングの世界市場：年齢層別

• 概要
• 18-32歳
• 33-50歳
• 51-65歳
• 65歳以上

第7章 世界のグランピング市場：サイズ別

• 概要
• 2人
• 4人用

第8章 グランピングの世界市場：用途別

• 概要
• 子供
• ティーンエイジャー
• 大人

第9章 グランピングの世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋地域
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第10章 世界のグランピング市場の競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第11章 企業プロファイル

• AutoCamp
• Collective Retreats
• Under Canvas
• Geodesic Domes
• Yurts
• Hobbit Houses
• Luxury Tents
• Treehouses
• Tiny Houses

第12章 主な発展

• 製品の上市／開発
• 合併と買収
• 事業拡大
• パートナーシップと提携

第13章 付録

• 関連調査

Glamping Market Valuation - 2024-2031

The glamping market's recent growth, travelers are looking for one-of-a-kind and immersive experiences that combine comfort and adventure. Glamping, with its lavish facilities and breathtaking natural settings, offers the perfect escape from the rush and bustle of everyday life. The market size surpass USD 3387.04 Million valued in 2023 to reach a valuation of aroundUSD 9341.13 Million by 2031.

The increased emphasis on sustainable tourism has boosted the demand for glamping. Many glamping locations prioritize eco-friendly activities, such as using renewable energy and reducing their environmental impact, which appeals to environmentally aware visitors. The emergence of social media has contributed significantly to the popularity of glamping, as travelers share their experiences and breathtaking images online, pushing others to try this trend. The rising demand for cost-effective and efficient glamping is enabling the market grow at aCAGR of 13.52% from 2024 to 2031.

Glamping Market: Definition/ Overview

Glamping, a portmanteau of "glamorous camping," is a lavish outdoor experience that mixes the beauty of nature with the conveniences of high-end lodging. It usually consists of beautiful tents, yurts, treehouses, or safari-style lodges outfitted with amenities like plush bedding, electricity, and private toilets. This trend has grown in favor among tourists seeking unique experiences without sacrificing comfort, making it an enticing choice for families, couples, and adventurers alike. Glamping venues frequently include gorgeous surroundings, allowing guests to engage in outdoor activities like hiking, wildlife observation, and stargazing while enjoying the luxurious amenities of home.

Glamping appears to be a promising trend, fueled by the increased demand for sustainable travel options and immersive experiences. As eco-tourism grows, more glamping providers are adopting sustainable methods, such as employing eco-friendly materials and renewable energy. The rise of social media and experiential travel has led to a surge in demand for unconventional accommodations, resulting in more diverse glamping possibilities. As technology progresses, we should expect novel designs and smarter facilities that will improve the glamping experience and make it more accessible to a wider audience. This changing landscape opens up prospects for new enterprises and partnerships in the hotel and tourist industries.

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What are the Factors Driving the Demand for the Glamping Market?

The glamping market is predicted to grow dramatically as travelers become more environmentally concerned. With 81% of global customers favoring sustainable travel and 50% being affected by climate change news to make eco-friendly decisions, there is a definite need for ecologically responsible hotels. As a sustainable alternative to regular housing, glamping provides one-of-a-kind experiences that allow guests to enjoy nature without sacrificing comfort. This congruence with eco-friendly values makes glamping more appealing to a rising sector of aware consumers looking for memorable and responsible travel experiences.

Domestic tourism is expected to increase as a result of global events, driving the glamping market. The COVID-19 epidemic has moved traveler tastes toward domestic and nature-based activities, with many people selecting safe outdoor accommodations. Domestic leisure travel spending in the United States is expected to reach USD 1.05 Trillion in 2023, surpassing pre-pandemic levels, indicating a strong desire for distinctive and secure travel options. Glamping responds to this trend by providing a combination of comfort and adventure, making it an enticing option for individuals want to explore the outdoors while remaining secure and enjoyable.

What are the Factors Affecting the Growth of the Glamping Market?

Weather and natural disasters can have a big impact on the growth of the glamping market. Extreme weather events, like as storms or wildfires, might deter guests from outdoor adventures, resulting in a decrease in reservations. Natural catastrophes can damage glamping sites, disrupt operations, and raise insurance costs. On the other hand, great weather conditions might increase the attraction of glamping, attracting more people looking for outdoor excursions. The glamping market's expansion is closely linked to environmental conditions and regional climate stability.

Regulatory challenges impede the expansion of the glamping market. Local zoning laws, health and safety standards, and land-use limitations can all pose challenges for glamping operators, potentially limiting their ability to build sites. Compliance with these standards frequently necessitates significant investment and might hold down development. Different legislation between areas can cause confusion for investors and businesses, making it more difficult to navigate the market. Regulatory complications may limit the growth and profitability of glamping operations.

Category-Wise Acumens

Which Factors Enhance the Use of the Glamping Market?

Cabins is emerging as a dominant segment in the glamping market. The adaptation of cabins to different places and climates would benefit the cabins component of the glamping market. Cabins can be made to endure a variety of weather conditions, from icy highlands to seaside locations, making them adaptable to a wide range of settings. This adaptability enables glamping operators to cater to a wide range of customer preferences and seasonal trends, increasing their appeal. Cabins can provide a distinct blend of rustic charm and modern amenities, attracting travelers seeking both comfort and immersion in nature, thereby driving demand in the glamping market.

The appeal of cabins to travelers wanting a conventional camping experience with extra conveniences will propel the cabin section of the glamping market. Many people appreciate the nostalgic parts of camping, such as connecting with nature and participating in outdoor activities, but prefer cabins for their added comfort and facilities. This mix allows visitors to experience the essence of camping-such as warmth, isolation, and convenience-while also enjoying modern amenities such as power and private restrooms.

Which Factors Boost the Use of the Glamping Market?

The adult segment is emerging as the fastest-growing in the glamping market. The fact that adults are frequently the major decision-makers for family holidays will propel the adult section of the glamping market. When it comes to vacation planning, adults often emphasize comfort, safety, and unique experiences, so glamping is an appealing alternative that blends outdoor adventure with opulent facilities. This group looks for hotels that cater to both their interests and those of their families, allowing for unforgettable shared experiences. As more adults discover the benefits of glamping, such as the chance to interact with nature while enjoying modern amenities, they are more likely to choose it for family vacations, increasing market demand.

The desire for relaxation and rejuvenation will fuel the adult glamping market. Many adults want respite from hectic, stressful lifestyles, and glamping provides the ideal combination of nature, comfort, and serenity. Glamping, with amenities such as luxury bedding, spa facilities, and gorgeous, serene settings, is a great atmosphere for adults to relax and recharge. This emphasis on well-being and relaxation makes glamping an enticing alternative for people seeking tranquil, restorative trips, which drives market demand.

Country/Region-wise Acumens

Will the Developed Tourism Infrastructure in North America Region Boost Expansion of the Glamping Market?

North America has long been a dominant region in the glamping market. North America's developed tourism infrastructure is propelling the glamping market forward. With a well-established network of national and state parks, as well as private investments in luxury outdoor accommodations, the region is a great setting for glamping. In 2022, 312 million people visited US national parks, indicating a growing interest in outdoor leisure, while 36% of campers tried glamping for the first time. This, together with planned domestic travel spending of USD 1.13 Trillion in 2023 and increased investments in glamping facilities, contributes to the market's predicted CAGR of 14.1% between 2023 and 2028.

The expansion of established companies in North America is greatly fueling the glamping market. Brands such as Kampgrounds of America (KOA) and Under Canvas are driving innovation and market demand, with KOA estimating a 33% revenue gain from deluxe cabins and Under Canvas seeing a 50% increase in reservations by 2022. Furthermore, the outdoor recreation economy in the United States is worth $862 billion, and glamping searches on Airbnb are expected to increase by 113% by 2023, demonstrating how established businesses are speeding market expansion through infrastructure and consumer attractiveness.

Will the Growing Tourism in the Asian Pacific Region Lead for the Glamping Market?

The Asia-Pacific region is experiencing rapid growth in the glamping market. Growing tourism in Asia-Pacific is propelling the glamping market. Glamping has grown in popularity as domestic and international travel has increased, as has the demand for distinctive outdoor experiences. The UNWTO estimated a 230% year-on-year growth in international arrivals in the region during the first nine months of 2022, with estimates approaching pre-pandemic levels by 2023. Furthermore, nations such as China, Japan, and Australia are experiencing increases in domestic tourism, with glamping-related reservations up 240% in China and 17% in Australia. These reasons are driving the growth of the region's glamping market.

Cultural diversity in the Asia-Pacific region is driving the glamping market by providing guests with unique, immersive experiences that combine luxury lodgings with local traditions, cuisine, and landscapes. Cultural tourism in the region is growing at a 9% yearly rate, with 72% of international visitors prioritizing local cultures. Glamping reservations are increasing in countries such as Japan, Thailand, Indonesia, and Australia, as these experiences frequently include traditional ceremonies, gourmet events, and Indigenous-led activities, transforming the region into a hub for culturally rich glamping vacations.

Competitive Landscape

The glamping market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the glamping market include:

• AutoCamp, Collective Retreats, Under Canvas, Geodesic Domes, Yurts, Hobbit Houses, Luxury Tents, Treehouses, Tiny Houses, Camping Pods, Bell Tents, Bubble Hotels, Retro Trailers, Conestoga Wagons, Shepherd's Huts, Tipis, Glamping Pods, Safari Tents.

Latest Developments

• In March 2024, SaffronStays inaugurated SaffronStays Big Dipper making it India's highest all-weather glamping destination. This property, nestled among the breathtaking mountains of Bir and Barot Valley, stands proudly at an amazing elevation of 9,000 feet above sea level.
• In March 2024, Hilton partnered with AutoCamp, a glamping brand, to offer luxurious outdoor accommodations near the United States National Parks. Over the next months, Hilton guests will be able to reserve AutoCamp rooms directly through Hilton's platforms.
• In January 2024, GlampingHub and KAYAK teamed up to make glamping experiences more accessible to everyone. GlampingHub's offerings are now available on KAYAK.com and its affiliated companies, which include Momondo, Cheapflights, and Hotels combined.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL GLAMPING MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL GLAMPING MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL GLAMPING MARKET, BY PRODUCT TYPE

• 5.1 Overview
• 5.2 Cabins
• 5.3 Yurts
• 5.4 Tents
• 5.5 Treehouses

6 GLOBAL GLAMPING MARKET, BY AGE GROUP

• 6.1 Overview
• 6.2 18-32 Years
• 6.3 33-50 Years
• 6.4 51-65 Years
• 6.5 Above 65 Years

7 GLOBAL GLAMPING MARKET, BY SIZE

• 7.1 Overview
• 7.2 2 Person
• 7.3 4 Person

8 GLOBAL GLAMPING MARKET, BY APPLICATION

• 8.1 Overview
• 8.2 Kids
• 8.3 Teenagers
• 8.4 Adults

9 GLOBAL GLAMPING MARKET, BY GEOGRAPHY

• 9.1 Overview
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 U.K.
  • 9.3.3 France
  • 9.3.4 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 Japan
  • 9.4.3 India
  • 9.4.4 Rest of Asia Pacific
• 9.5 Rest of the World
  • 9.5.1 Latin America
  • 9.5.2 Middle East & Africa

10 GLOBAL GLAMPING MARKET COMPETITIVE LANDSCAPE

• 10.1 Overview
• 10.2 Company Market Ranking
• 10.3 Key Development Strategies

11 COMPANY PROFILES

• 11.1 AutoCamp
  • 11.1.1 Overview
  • 11.1.2 Financial Performance
  • 11.1.3 Product Outlook
  • 11.1.4 Key Developments
• 11.2 Collective Retreats
  • 11.2.1 Overview
  • 11.2.2 Financial Performance
  • 11.2.3 Product Outlook
  • 11.2.4 Key Developments
• 11.3 Under Canvas
  • 11.3.1 Overview
  • 11.3.2 Financial Performance
  • 11.3.3 Product Outlook
  • 11.3.4 Key Developments
• 11.4 Geodesic Domes
  • 11.4.1 Overview
  • 11.4.2 Financial Performance
  • 11.4.3 Product Outlook
  • 11.4.4 Key Developments
• 11.5 Yurts
  • 11.5.1 Overview
  • 11.5.2 Financial Performance
  • 11.5.3 Product Outlook
  • 11.5.4 Key Developments
• 11.6 Hobbit Houses
  • 11.6.1 Overview
  • 11.6.2 Financial Performance
  • 11.6.3 Product Outlook
  • 11.6.4 Key Developments
• 11.7 Luxury Tents
  • 11.7.1 Overview
  • 11.7.2 Financial Performance
  • 11.7.3 Product Outlook
  • 11.7.4 Key Developments
• 11.8 Treehouses
  • 11.8.1 Overview
  • 11.8.2 Financial Performance
  • 11.8.3 Product Outlook
  • 11.8.4 Key Developments
• 11.9 Tiny Houses
  • 11.9.1 Overview
  • 11.9.2 Financial Performance
  • 11.9.3 Product Outlook
  • 11.9.4 Key Developments

12 KEY DEVELOPMENTS

• 12.1 Product Launches/Developments
• 12.2 Mergers and Acquisitions
• 12.3 Business Expansions
• 12.4 Partnerships and Collaborations

13 Appendix

• 13.1 Related Research