電解質ミックス市場 - 世界の産業規模、シェア、動向、機会、予測：製品タイプ別、流通チャネル別、地域別、競合、2020年～2030年

電解質ミックスの世界市場規模は2024年に194億4,000万米ドルとなり、2030年には270億1,000万米ドルに達し、CAGRで5.63％の成長が予測されています。

世界の電解質ミックス市場は、健康志向の高まり、フィットネス活動への参加の増加、便利な水分補給ソリューションへの需要の高まりにより、力強い成長を遂げています。消費者は、失われたミネラルを補給し、持久力を向上させる機能性飲料を、特に運動中や病気の回復中に求めるようになっています。フレーバー、クリーンラベル成分、砂糖不使用のオプションにおける革新は、アスリートや健康志向の個人を含む幅広い顧客層を引き付けています。また、eコマースや消費者直販のチャネルが急増し、製品の入手しやすさが向上したことも、市場の追い風となっています。さらに、フィットネスインフルエンサーや有名アスリートによる推薦が、消費者の関心を高めています。北米とアジア太平洋は、可処分所得の高さ、ライフスタイルの変化、日々の健康における電解質バランスの重要性に対する意識の高まりに支えられた主要成長地域です。

市場促進要因

消費者の健康意識の高まり

主な市場課題

高い競合と市場の飽和状態

主要市場動向

クリーンラベルと天然成分に対する需要の急増

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 世界の電解質ミックス市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別（粉末、錠剤、その他）
  • 流通チャネル別（オフライン、オンライン）
  • 地域別
  • 企業別（2024）
• 市場マップ

第5章 北米の電解質ミックス市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別
  • 流通チャネル別
  • 国別
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第6章 欧州の電解質ミックス市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第7章 アジア太平洋地域の電解質ミックス市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • ベトナム
  • 韓国

第8章 中東・アフリカの電解質ミックス市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第9章 南米の電解質ミックス市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第10章 市場力学

• 促進要因
• 課題

第11章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第12章 混乱：紛争、パンデミック、貿易障壁

第13章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第14章 競合情勢

• 企業プロファイル
  • Cargill Incorporated
  • Abbott Laboratories
  • Fonterra Co-operative Group Limited
  • PepsiCo, Inc
  • Prestige Brands Holdings, Inc.
  • LyteLine, LLC
  • Vega（CA）
  • The Coca-Cola Company
  • BA Sports Nutrition, LLC.
  • Ultima Health Products, Inc

第15章 戦略的提言

第16章 調査会社について・免責事項

Global Electrolyte Mixes Market was valued at USD 19.44 Billion in 2024 and is expected to grow to USD 27.01 Billion by 2030 with a CAGR of 5.63%. The global electrolyte mixes market is experiencing strong growth due to rising health consciousness, increased participation in fitness activities, and a growing demand for convenient hydration solutions. Consumers are increasingly seeking functional beverages that replenish lost minerals and improve endurance, especially during workouts or illness recovery. Innovations in flavors, clean-label ingredients, and sugar-free options are attracting a wider customer base, including athletes and health-focused individuals. The market is also benefiting from the surge in e-commerce and direct-to-consumer channels, which enhance product accessibility. Additionally, endorsements by fitness influencers and celebrity athletes are driving consumer interest. North America and Asia-Pacific are key growth regions, supported by high disposable incomes, lifestyle shifts, and expanding awareness of the importance of electrolyte balance in daily wellness.

Key Market Drivers

Rising Health and Wellness Awareness Among Consumers

A significant driver of the global electrolyte mixes market is the growing health and wellness consciousness among consumers worldwide. In 2025, the WHO reports that more than 60% of diseases in India are associated with poor sanitation and unsafe drinking water. As people become more informed about the importance of hydration, electrolyte balance, and nutritional intake, demand for functional beverages like electrolyte mixes has surged. This awareness is especially prominent in developed markets, where preventive health is a major focus. Consumers are proactively adopting health-boosting dietary habits, and electrolyte supplements are being viewed as a key part of hydration and recovery routines. With growing concerns over chronic diseases, immunity, and general fatigue, individuals are seeking ways to maintain energy levels and physiological balance-leading to a sustained preference for products that aid in faster hydration and replenishment of essential minerals such as sodium, potassium, magnesium, and calcium. Furthermore, educational campaigns by health organizations and growing access to online wellness content have deepened consumer understanding of the benefits of electrolyte-rich products, supporting the continued expansion of this market.

Key Market Challenges

High Competition and Market Saturation

One of the foremost challenges in the global electrolyte mixes market is the increasing level of competition and market saturation, particularly in developed regions. With the rapid rise in consumer demand for hydration and performance-enhancing products, numerous global and regional brands have entered the space, making it increasingly difficult for new entrants and smaller players to gain visibility and market share. Major corporations like Gatorade, Liquid I.V., and Nuun dominate shelf space and digital platforms with extensive distribution networks, strong brand recognition, and aggressive marketing budgets. This intensifies the pressure on smaller or newer brands to innovate rapidly and differentiate themselves, often with limited resources. Additionally, private label electrolyte products from large retail chains are gaining popularity due to their affordability, further crowding the marketplace. The sheer volume of options available can confuse consumers and fragment brand loyalty, leading to pricing pressures and diminished profit margins. To remain competitive, companies must constantly invest in research, branding, and digital engagement, which may not be feasible for all players in the market.

Key Market Trends

Surge in Demand for Clean-Label and Natural Ingredients

One of the most prominent trends shaping the global electrolyte mixes market is the growing consumer demand for clean-label, natural, and transparent ingredients. Health-conscious buyers are increasingly scrutinizing product labels for artificial additives, synthetic sweeteners, and preservatives. As a result, brands are reformulating their products to meet the clean-label standard, using plant-based ingredients, natural flavors, and alternative sweeteners like stevia, monk fruit, or agave instead of refined sugars or artificial substitutes. This trend is also driving the inclusion of organic mineral sources and botanicals such as coconut water powder and Himalayan pink salt to enhance the natural appeal of electrolyte mixes. Clean-label positioning not only appeals to fitness enthusiasts and wellness-focused consumers but also taps into a broader audience that includes parents, older adults, and those with dietary sensitivities. Certifications such as "non-GMO," "gluten-free," "vegan," and "USDA organic" are increasingly used as marketing tools to build trust and foster brand loyalty. As transparency becomes a central value in consumer choices, the shift toward natural and clean-label products is expected to redefine innovation and differentiation across the electrolyte supplement landscape.

Key Market Players

• Cargill Incorporated
• Abbott Laboratories
• Fonterra Co-operative Group Limited
• PepsiCo, Inc
• Prestige Brands Holdings, Inc.
• LyteLine, LLC
• Vega (CA)
• The Coca-Cola Company
• BA Sports Nutrition, LLC.
• Ultima Health Products, Inc

Report Scope:

In this report, the Global Electrolyte Mixes Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Electrolyte Mixes Market, By Product Type:

• Powder
• Tablets
• Others

Electrolyte Mixes Market, By Distribution Channel:

• Offline
• Online

Electrolyte Mixes Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Vietnam
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Electrolyte Mixes Market.

Available Customizations:

Global Electrolyte Mixes Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Market Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Global Electrolyte Mixes Market Outlook

• 4.1. Market Size & Forecast
  • 4.1.1. By Value
• 4.2. Market Share & Forecast
  • 4.2.1. By Product Type (Powder, Tablets, Others)
  • 4.2.2. By Distribution Channel (Offline, Online)
  • 4.2.3. By Region
  • 4.2.4. By Company (2024)
• 4.3. Market Map

5. North America Electrolyte Mixes Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type
  • 5.2.2. By Distribution Channel
  • 5.2.3. By Country
• 5.3. North America: Country Analysis
  • 5.3.1. United States Electrolyte Mixes Market Outlook
    • 5.3.1.1. Market Size & Forecast
      • 5.3.1.1.1. By Value
    • 5.3.1.2. Market Share & Forecast
      • 5.3.1.2.1. By Product Type
      • 5.3.1.2.2. By Distribution Channel
  • 5.3.2. Canada Electrolyte Mixes Market Outlook
    • 5.3.2.1. Market Size & Forecast
      • 5.3.2.1.1. By Value
    • 5.3.2.2. Market Share & Forecast
      • 5.3.2.2.1. By Product Type
      • 5.3.2.2.2. By Distribution Channel
  • 5.3.3. Mexico Electrolyte Mixes Market Outlook
    • 5.3.3.1. Market Size & Forecast
      • 5.3.3.1.1. By Value
    • 5.3.3.2. Market Share & Forecast
      • 5.3.3.2.1. By Product Type
      • 5.3.3.2.2. By Distribution Channel

6. Europe Electrolyte Mixes Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Distribution Channel
  • 6.2.3. By Country
• 6.3. Europe: Country Analysis
  • 6.3.1. France Electrolyte Mixes Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Distribution Channel
  • 6.3.2. Germany Electrolyte Mixes Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Distribution Channel
  • 6.3.3. Spain Electrolyte Mixes Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Distribution Channel
  • 6.3.4. Italy Electrolyte Mixes Market Outlook
    • 6.3.4.1. Market Size & Forecast
      • 6.3.4.1.1. By Value
    • 6.3.4.2. Market Share & Forecast
      • 6.3.4.2.1. By Product Type
      • 6.3.4.2.2. By Distribution Channel
  • 6.3.5. United Kingdom Electrolyte Mixes Market Outlook
    • 6.3.5.1. Market Size & Forecast
      • 6.3.5.1.1. By Value
    • 6.3.5.2. Market Share & Forecast
      • 6.3.5.2.1. By Product Type
      • 6.3.5.2.2. By Distribution Channel

7. Asia-Pacific Electrolyte Mixes Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Distribution Channel
  • 7.2.3. By Country
• 7.3. Asia-Pacific: Country Analysis
  • 7.3.1.China Electrolyte Mixes Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Distribution Channel
  • 7.3.2.Japan Electrolyte Mixes Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Distribution Channel
  • 7.3.3. India Electrolyte Mixes Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Distribution Channel
  • 7.3.4. Vietnam Electrolyte Mixes Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Distribution Channel
  • 7.3.5. South Korea Electrolyte Mixes Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Distribution Channel

8. Middle East & Africa Electrolyte Mixes Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Distribution Channel
  • 8.2.3. By Country
• 8.3. MEA: Country Analysis
  • 8.3.1. South Africa Electrolyte Mixes Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Distribution Channel
  • 8.3.2. Saudi Arabia Electrolyte Mixes Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Distribution Channel
  • 8.3.3. UAE Electrolyte Mixes Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Distribution Channel
  • 8.3.4. Turkey Electrolyte Mixes Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Distribution Channel

9. South America Electrolyte Mixes Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Distribution Channel
  • 9.2.3. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Electrolyte Mixes Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Distribution Channel
  • 9.3.2. Argentina Electrolyte Mixes Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Distribution Channel
  • 9.3.3. Colombia Electrolyte Mixes Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Distribution Channel

10. Market Dynamics

• 10.1. Drivers
• 10.2. Challenges

11. Market Trends & Developments

• 11.1. Merger & Acquisition (If Any)
• 11.2. Product Launches (If Any)
• 11.3. Recent Developments

12. Disruptions: Conflicts, Pandemics and Trade Barriers

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Cargill Incorporated
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. Abbott Laboratories
  • 14.1.3. Fonterra Co-operative Group Limited
  • 14.1.4. PepsiCo, Inc
  • 14.1.5. Prestige Brands Holdings, Inc.
  • 14.1.6. LyteLine, LLC
  • 14.1.7. Vega (CA)
  • 14.1.8. The Coca-Cola Company
  • 14.1.9. BA Sports Nutrition, LLC.
  • 14.1.10. Ultima Health Products, Inc

15. Strategic Recommendations

16. About Us & Disclaimer