偽造防止包装市場- 世界の産業規模、シェア、動向、機会、予測、技術別、エンドユーザー別、地域別、競合別、2020～2030年

偽造防止包装2024年の市場規模は1,274億8,000万米ドルで、2030年にはCAGR 4.30％で1,628億2,000万米ドルに達すると予測されています。

模倣品は世界の課題となっており、産業、経済、消費者の安全に影響を及ぼしています。医薬品、食品から民生用電子機器製品、高級品に至るまで、模倣品はますますサプライチェーンに浸透し、消費者を欺き、ブランドの評判を傷つけ、深刻な健康・安全リスクをもたらしています。この広範な問題に対応するため、偽造防止包装の需要は大幅に増加しています。企業や政府も同様に、製品の真正性と完全性を保護するための安全な包装ソリューションの重要性を認識しているからです。

偽造防止包装とは、偽造品の複製や流通を防止するために設計された様々な先進包装技術や戦略のことです。これらのソリューションには、ホログラフィックラベル、不可視インク、セキュリティインク、改ざん防止シール、RFID（Radio-Frequency Identification）タグ、固有の製品識別コードなどの先進的機能が組み込まれていることが多いです。これらの要素は、偽造者による包装の複製を著しく困難にし、企業に詐欺行為に対する重要な防御層を記載しています。さらに、消費者が購入時に製品の真正性を確認できるようになり、信頼性と透明性が高まります。

市場促進要因

飲食品産業からの偽造防止包装需要の高まり

主要市場課題

サプライチェーンの混乱

主要市場動向

秘密技術とフォレンジック技術の進歩

目次

第1章 概要

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 世界の偽造防止包装市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 技術別（マスエンコーディング、RFID、改ざん防止、ホログラム、法医学マーカー）
  • エンドユーザー別（飲食品、医薬品、自動車、電気・電子機器、その他）
  • 地域別
  • 企業別（2024年）
• 市場マップ
  • 技術別
  • エンドユーザー別
  • 地域別

第5章 アジア太平洋の偽造防止包装市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 技術別
  • エンドユーザー別
  • 国別
• アジア太平洋：国別分析
  • 中国
  • インド
  • オーストラリア
  • 日本
  • 韓国

第6章 欧州の偽造防止包装市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第7章 北米の偽造防止包装市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • メキシコ
  • カナダ

第8章 南米の偽造防止包装市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第9章 中東・アフリカの偽造防止包装市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • エジプト

第10章 市場力学

• 促進要因
• 課題

第11章 市場動向と発展

• 製品上市
• 合併と買収

第12章 混乱：紛争、パンデミック、貿易障壁

第13章 世界の偽造防止包装市場：SWOT分析

第14章 ポートのファイブフォース分析

• 産業内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第15章 競合情勢

• Avery Dennison Corporation
• CCL Industries Inc.
• 3M Company
• E.I. Du Pont De Nemours and Company
• Zebra Technologies Corporation
• Sicpa Holding SA
• AlpVision SA
• Applied Dna Sciences Inc.
• Uflex Limited
• Authentix Inc.

第16章 戦略的提言

第17章 調査会社について・免責事項

Anti-Counterfeit Packaging Market was valued at USD 127.48 Billion in 2024 and is expected to reach USD 162.82 Billion by 2030 with a CAGR of 4.30%. Counterfeit products pose a growing global challenge, impacting industries, economies, and consumer safety. From pharmaceuticals and food to consumer electronics and luxury goods, counterfeit goods are increasingly penetrating supply chains, deceiving consumers, damaging brand reputations, and posing serious health and safety risks. In response to this widespread issue, the demand for anti-counterfeit packaging has seen a significant rise, as companies and governments alike recognize the critical importance of secure packaging solutions in safeguarding product authenticity and integrity.

Anti-counterfeit packaging refers to a range of advanced packaging technologies and strategies designed to prevent the replication and distribution of fake products. These solutions often incorporate sophisticated features such as holographic labels, invisible or security inks, tamper-evident seals, radio-frequency identification (RFID) tags, and unique product identification codes. These elements make it significantly more difficult for counterfeiters to duplicate packaging, offering businesses a vital layer of defense against fraudulent activity. Moreover, they enable consumers to verify the authenticity of products at the point of purchase, fostering trust and transparency.

Key Market Drivers

Growing Demand of Anti-Counterfeit Packaging from Food & Beverage Industry

Counterfeiting has become an increasingly pressing concern across multiple industries, with the food and beverage sector being particularly vulnerable. The proliferation of counterfeit food and drink products not only results in substantial financial losses for legitimate manufacturers and brands, but also poses serious health risks to consumers. In response, demand for anti-counterfeit packaging solutions has witnessed a significant surge, driven by the need to ensure product authenticity, regulatory compliance, and consumer safety. Global food demand is projected to rise significantly, with estimates indicating an increase of 35% to 56% between 2010 and 2050. However, when the impact of climate change is considered, this range is expected to shift slightly higher, reaching +30% to +62%. During the same period, the global population at risk of hunger is projected to fluctuate by -91% to +8% under baseline conditions. Factoring in climate change, the risk range widens further, potentially reaching -91% to +30%. These projections highlight the urgent need for innovative solutions in food security, supply chain integrity, and anti-counterfeit packaging in the food and beverage sector to ensure authenticity, safety, and access to quality nutrition amid increasing global demand and environmental uncertainty.

As one of the largest and most influential global industries, the food and beverage sector plays a pivotal role in propelling the growth of the anti-counterfeit packaging market. Faced with the ongoing challenge of food fraud, companies are making strategic investments in advanced packaging technologies to safeguard brand equity and prevent the infiltration of counterfeit goods into supply chains. These anti-counterfeit measures include a wide array of security features such as tamper-evident seals, holographic labels, serialized barcodes, RFID-enabled tracking, and other traceability technologies that help verify authenticity throughout the product lifecycle.

The increase in consumer awareness around food safety and counterfeit risks has further amplified demand for secure packaging solutions. Today's consumers are more informed and vigilant than ever, favoring brands that prioritize transparency and implement robust anti-counterfeit strategies. As a result, packaging has evolved from being purely functional to becoming a critical tool for building trust, ensuring quality assurance, and differentiating products in a competitive market landscape. The food and beverage industry remains a key end-user segment in the global anti-counterfeit packaging market. With continuous technological advancements and rising consumer expectations, the sector's commitment to secure packaging is expected to strengthen further. This sustained momentum positions anti-counterfeit packaging as an indispensable solution for mitigating risk, enhancing supply chain integrity, and protecting both businesses and consumers in an increasingly complex global marketplace.

Key Market Challenges

Disruption in Supply Chain

Supply chain disruptions pose a significant threat to the anti-counterfeit packaging market. These disruptions can occur due to various reasons, such as export bans, border shutdowns, or restrictions on the movement of goods. During the recent COVID-19 pandemic, the lack of raw material availability and restrictions on goods' movement severely impacted the market, causing a ripple effect across industries.

These disruptions not only affect the production and delivery of anti-counterfeit packaging solutions but also lead to increased lead times, inflated costs, and, ultimately, customer dissatisfaction. The delays in sourcing materials and transporting goods can result in missed deadlines, which can have a detrimental impact on businesses relying on the timely delivery of their products. These disruptions provide an opportunity for counterfeiters to exploit the gaps in the supply chain, further exacerbating the counterfeiting problem. With the disruption in the regular flow of legitimate products, counterfeiters can easily infiltrate the market with fake and substandard goods. This not only leads to revenue loss for the companies affected but also poses potential risks to unsuspecting consumers who unknowingly purchase counterfeit products.

To combat this issue, companies must invest in robust anti-counterfeit packaging solutions that can withstand supply chain disruptions. These solutions should incorporate advanced technologies such as unique identification codes, tamper-evident features, and track-and-trace systems to ensure the authenticity and integrity of products throughout the supply chain.

Key Market Trends

Advancement in Covert and Forensic Technologies

Covert and forensic technologies are increasingly at the forefront of efforts to combat counterfeiting across various industries. These advanced solutions are designed to provide an additional layer of security that is difficult to replicate, thereby enhancing product authenticity and brand protection.

Covert technologies involve the use of invisible features such as microtext, hidden symbols, ultraviolet (UV) inks, and encrypted data that are undetectable to the naked eye. These elements are seamlessly integrated into packaging without affecting the overall design or aesthetic appeal of the product. The primary advantage of covert technologies lies in their discreet nature, which offers robust security without altering the product's outward appearance. As a result, brands can maintain their visual identity while implementing strong anti-counterfeiting measures. Additionally, the complexity and secrecy of covert features make replication significantly more difficult for counterfeiters.

In parallel, forensic technologies utilize scientific methodologies to authenticate products at a molecular level. These may include the incorporation of chemical markers, biological signatures, or even DNA-based identifiers into packaging materials. These elements require specialized equipment and expert analysis for detection, providing an advanced, verifiable method of ensuring product legitimacy. While forensic technologies offer an exceptionally high level of security, their implementation can be limited by the need for laboratory infrastructure and skilled personnel for proper analysis. Nevertheless, their reliability and precision make them an indispensable tool for high-value or high-risk products, particularly in sectors like pharmaceuticals and aerospace.

The ongoing development of both covert and forensic technologies is reshaping the landscape of the global anti-counterfeit packaging market. Companies across industrie such as pharmaceuticals, food and beverage, automotive, and luxury goods-are increasingly incorporating these technologies to protect their products, strengthen consumer trust, and meet regulatory requirements. As counterfeit threats grow more sophisticated, the integration of multi-layered security features is becoming essential. Covert and forensic technologies are proving to be critical assets in the fight against counterfeiting. Their ability to enhance packaging security, preserve brand aesthetics, and deliver definitive proof of authenticity makes them invaluable components of modern anti-counterfeit strategies. Continued innovation and broader adoption of these technologies are expected to significantly advance global efforts toward safer and more secure supply chains.

Key Market Players

• Avery Dennison Corporation
• CCL Industries Inc.
• 3M Company
• E.I. Du Pont De Nemours and Company
• Zebra Technologies Corporation
• Sicpa Holding SA
• AlpVision SA
• Applied Dna Sciences Inc.
• Uflex Limited
• Authentix Inc.

Report Scope:

In this report, the Global Anti-Counterfeit Packaging Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Anti-Counterfeit Packaging Market, By Technology:

• Mass Encoding
• RFID
• Tamper Evidence
• Hologram
• Forensic Markers

Anti-Counterfeit Packaging Market, By End User:

• Food & Beverage
• Pharmaceutical
• Automotive
• Electricals & Electronics
• Others

Anti-Counterfeit Packaging Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Egypt

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Anti-Counterfeit Packaging Market.

Available Customizations:

Global Anti-Counterfeit Packaging Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Global Anti-Counterfeit Packaging Market Outlook

• 4.1. Market Size & Forecast
  • 4.1.1. By Value
• 4.2. Market Share & Forecast
  • 4.2.1. By Technology (Mass Encoding, RFID, Tamper Evidence, Hologram, Forensic Markers)
  • 4.2.2. By End User (Food & Beverage, Pharmaceutical, Automotive, Electricals & Electronics, Others)
  • 4.2.3. By Region
  • 4.2.4. By Company (2024)
• 4.3. Market Map
  • 4.3.1. By Technology
  • 4.3.2. By End User
  • 4.3.3. By Region

5. Asia Pacific Anti-Counterfeit Packaging Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Technology
  • 5.2.2. By End User
  • 5.2.3. By Country
• 5.3. Asia Pacific: Country Analysis
  • 5.3.1. China Anti-Counterfeit Packaging Market Outlook
    • 5.3.1.1. Market Size & Forecast
      • 5.3.1.1.1. By Value
    • 5.3.1.2. Market Share & Forecast
      • 5.3.1.2.1. By Technology
      • 5.3.1.2.2. By End User
  • 5.3.2. India Anti-Counterfeit Packaging Market Outlook
    • 5.3.2.1. Market Size & Forecast
      • 5.3.2.1.1. By Value
    • 5.3.2.2. Market Share & Forecast
      • 5.3.2.2.1. By Technology
      • 5.3.2.2.2. By End User
  • 5.3.3. Australia Anti-Counterfeit Packaging Market Outlook
    • 5.3.3.1. Market Size & Forecast
      • 5.3.3.1.1. By Value
    • 5.3.3.2. Market Share & Forecast
      • 5.3.3.2.1. By Technology
      • 5.3.3.2.2. By End User
  • 5.3.4. Japan Anti-Counterfeit Packaging Market Outlook
    • 5.3.4.1. Market Size & Forecast
      • 5.3.4.1.1. By Value
    • 5.3.4.2. Market Share & Forecast
      • 5.3.4.2.1. By Technology
      • 5.3.4.2.2. By End User
  • 5.3.5. South Korea Anti-Counterfeit Packaging Market Outlook
    • 5.3.5.1. Market Size & Forecast
      • 5.3.5.1.1. By Value
    • 5.3.5.2. Market Share & Forecast
      • 5.3.5.2.1. By Technology
      • 5.3.5.2.2. By End User

6. Europe Anti-Counterfeit Packaging Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Technology
  • 6.2.2. By End User
  • 6.2.3. By Country
• 6.3. Europe: Country Analysis
  • 6.3.1. France Anti-Counterfeit Packaging Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Technology
      • 6.3.1.2.2. By End User
  • 6.3.2. Germany Anti-Counterfeit Packaging Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Technology
      • 6.3.2.2.2. By End User
  • 6.3.3. Spain Anti-Counterfeit Packaging Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Technology
      • 6.3.3.2.2. By End User
  • 6.3.4. Italy Anti-Counterfeit Packaging Market Outlook
    • 6.3.4.1. Market Size & Forecast
      • 6.3.4.1.1. By Value
    • 6.3.4.2. Market Share & Forecast
      • 6.3.4.2.1. By Technology
      • 6.3.4.2.2. By End User
  • 6.3.5. United Kingdom Anti-Counterfeit Packaging Market Outlook
    • 6.3.5.1. Market Size & Forecast
      • 6.3.5.1.1. By Value
    • 6.3.5.2. Market Share & Forecast
      • 6.3.5.2.1. By Technology
      • 6.3.5.2.2. By End User

7. North America Anti-Counterfeit Packaging Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Technology
  • 7.2.2. By End User
  • 7.2.3. By Country
• 7.3. North America: Country Analysis
  • 7.3.1. United States Anti-Counterfeit Packaging Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Technology
      • 7.3.1.2.2. By End User
  • 7.3.2. Mexico Anti-Counterfeit Packaging Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Technology
      • 7.3.2.2.2. By End User
  • 7.3.3. Canada Anti-Counterfeit Packaging Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Technology
      • 7.3.3.2.2. By End User

8. South America Anti-Counterfeit Packaging Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Technology
  • 8.2.2. By End User
  • 8.2.3. By Country
• 8.3. South America: Country Analysis
  • 8.3.1. Brazil Anti-Counterfeit Packaging Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Technology
      • 8.3.1.2.2. By End User
  • 8.3.2. Argentina Anti-Counterfeit Packaging Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Technology
      • 8.3.2.2.2. By End User
  • 8.3.3. Colombia Anti-Counterfeit Packaging Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Technology
      • 8.3.3.2.2. By End User

9. Middle East and Africa Anti-Counterfeit Packaging Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Technology
  • 9.2.2. By End User
  • 9.2.3. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Anti-Counterfeit Packaging Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Technology
      • 9.3.1.2.2. By End User
  • 9.3.2. Saudi Arabia Anti-Counterfeit Packaging Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Technology
      • 9.3.2.2.2. By End User
  • 9.3.3. UAE Anti-Counterfeit Packaging Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Technology
      • 9.3.3.2.2. By End User
  • 9.3.4. Egypt Anti-Counterfeit Packaging Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Technology
      • 9.3.4.2.2. By End User

10. Market Dynamics

• 10.1. Drivers
• 10.2. Challenges

11. Market Trends & Developments

• 11.1. Recent Developments
• 11.2. Product Launches
• 11.3. Mergers & Acquisitions

12. Disruptions: Conflicts, Pandemics and Trade Barriers

13. Global Anti-Counterfeit Packaging Market: SWOT Analysis

14. Portr's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Product

15. Competitive Landscape

• 15.1. Avery Dennison Corporation
  • 15.1.1.Business Overview
  • 15.1.2.Company Snapshot
  • 15.1.3.Products & Services
  • 15.1.4.Financials (In case of listed)
  • 15.1.5.Recent Developments
  • 15.1.6.SWOT Analysis
• 15.2. CCL Industries Inc.
• 15.3. 3M Company
• 15.4. E.I. Du Pont De Nemours and Company
• 15.5. Zebra Technologies Corporation
• 15.6. Sicpa Holding SA
• 15.7. AlpVision SA
• 15.8. Applied Dna Sciences Inc.
• 15.9. Uflex Limited
• 15.10. Authentix Inc.

16. Strategic Recommendations

17. About Us & Disclaimer