ボディピアスジュエリー市場- 世界の産業規模、シェア、動向、機会、予測、種類別、素材別、用途別、地域別、競合別、2020-2030年

ボディピアスジュエリーの世界市場は、2024年に582億3,000万米ドルと評価され、予測期間中にCAGR 5.8％で成長し、2030年には816億7,000万米ドルに達すると予測されています。

同市場は、特に若い世代を中心に、自己表現の手段としてボディアートの人気が高まっていることが主な要因となって、一貫した拡大が見られています。文化的規範の進化、ファッション意識の高まり、身体改造の広範な受容が、各地域で多様なピアス・ジュエリーの需要を煽っています。ソーシャル・メディア・プラットフォーム、インフルエンサー文化、セレブリティの支持は、ピアス動向の認知度をさらに高め、主流となっています。この変化は、消費者がプレミアムでカスタマイズされた、審美的に特徴的なジュエリーを探求することを促しています。同市場には、鼻、耳、眉、へそピアスなど、さまざまな好みや体の部位に合わせたさまざまなスタイルや素材があり、機能性と装飾性の両方のニーズに対応しています。

市場促進要因

若者のボディアートと自己表現動向の人気上昇

主な市場課題

健康と安全への懸念

主要市場動向

ジェンダー・ニュートラルでインクルーシブなファッションの影響力の高まり

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界のボディピアスジュエリー市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • タイプ別（鼻、唇、眉毛、耳、へそ、舌、その他）
  • 素材別（金、銀、サージカルスチール、その他）
  • 用途別（男性、女性）
  • 地域別
  • 上位5社、その他（2024）
• 世界のボディピアスジュエリー市場マッピング＆機会評価
  • タイプ別
  • 素材別
  • 用途別
  • 地域別

第6章 北米のボディピアスジュエリー市場展望

• 市場規模・予測
• 市場シェア・予測

第7章 欧州のボディピアスジュエリー市場展望

• 市場規模・予測
• 市場シェア・予測

第8章 アジア太平洋地域のボディピアスジュエリー市場展望

• 市場規模・予測
• 市場シェア・予測

第9章 中東・アフリカのボディピアスジュエリー市場展望

• 市場規模・予測
• 市場シェア・予測

第10章 南米のボディピアスジュエリー市場展望

• 市場規模・予測
• 市場シェア・予測

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• タイプローンチ
• 最近の動向

第13章 SWOT分析

• 強み
• 弱み
• 機会
• 脅威

第14章 競合情勢

• 企業プロファイル
  • Anatometal, Inc..
  • Body Vision Los Angeles, Inc.
  • NeoMetal, Inc.
  • Industrial Strength, Inc.
  • LeRoi, Inc.
  • Salamander Jewelry Co., Ltd.
  • ZeSen Jewelry Co., Ltd.
  • Dongguan Changan Tanaer Jewelry Factory
  • Dongguan Changan Kaiyu Hardware Jewelry Factory
  • Starfire Body Jewelry Company.

第15章 戦略的提言・アクションプラン

• 主要な重点分野
  • ターゲットタイプ
  • ターゲット材料
  • 対象アプリケーション

第16章 調査会社について・免責事項

The Global Body Piercing Jewelry Market was valued at USD 58.23 Billion in 2024 and is projected to reach USD 81.67 Billion by 2030, growing at a CAGR of 5.8% during the forecast period. The market is witnessing consistent expansion, largely driven by the increasing popularity of body art as a medium of self-expression, especially among younger generations. Evolving cultural norms, rising fashion consciousness, and broader acceptance of body modifications across regions have fueled demand for a diverse range of piercing jewelry. Social media platforms, influencer culture, and celebrity endorsements have further amplified the visibility of piercing trends, making them more mainstream. This shift is encouraging consumers to explore premium, customized, and aesthetically distinctive jewelry pieces. The market includes a variety of styles and materials tailored to different preferences and body locations, such as nose, ear, eyebrow, and navel piercings, catering to both functional and decorative needs.

Key Market Drivers

Rising Popularity of Body Art and Self-Expression Trends Among Youth

Body piercing is increasingly embraced as a form of identity and personal expression, particularly among Millennials and Gen Z consumers. Fueled by the influence of social media platforms such as Instagram and TikTok, these demographics are more likely to adopt piercing jewelry as a fashion staple. Celebrity endorsements and influencer-driven content showcasing body art trends have normalized piercings, breaking away from traditional taboos and expanding their appeal across age groups and cultures. As consumers seek individuality and authenticity in their fashion choices, they are opting for unique, high-quality body jewelry, often made from premium materials and crafted with distinctive design elements. This shift in aesthetic preference is expected to sustain long-term market momentum.

Key Market Challenges

Health and Safety Concerns

Despite growing demand, concerns over hygiene and biocompatibility present significant challenges. Improper sterilization techniques and the use of low-grade materials like nickel can lead to allergic reactions, skin irritation, and infections. These risks deter cautious consumers and place regulatory pressure on manufacturers to comply with stringent quality standards. In regions with heightened regulatory oversight, such as North America and Europe, vendors must ensure their products meet biocompatibility and sterilization criteria. Compliance requires ongoing investments in R&D, material sourcing, and customer education, which can be particularly burdensome for smaller or newer market entrants. These health-related risks and compliance costs continue to be barriers to market growth.

Key Market Trends

Growing Influence of Gender-Neutral and Inclusive Fashion

The body piercing jewelry market is evolving in response to changing consumer values around gender expression and inclusivity. As the fashion industry embraces non-binary and unisex aesthetics, piercing jewelry brands are introducing collections designed for all genders. These offerings feature minimalist, geometric, and versatile designs that transcend traditional male or female styling cues. Inclusive branding and representation in marketing campaigns are also playing a critical role in expanding the customer base. Brands aligning with LGBTQ+ values and inclusive fashion norms are gaining stronger traction, as younger consumers increasingly prioritize authenticity, diversity, and social consciousness in their purchasing decisions. This inclusivity-driven trend is shaping both design innovation and marketing strategy across the industry.

Key Market Players

• Anatometal, Inc.
• Body Vision Los Angeles, Inc.
• NeoMetal, Inc.
• Industrial Strength, Inc.
• LeRoi, Inc.
• Salamander Jewelry Co., Ltd.
• ZeSen Jewelry Co., Ltd.
• Dongguan Changan Tanaer Jewelry Factory
• Dongguan Changan Kaiyu Hardware Jewelry Factory
• Starfire Body Jewelry Company

Report Scope:

In this report, the global body piercing jewelry market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Body Piercing Jewelry Market, By Type:

• Nose
• Lip
• Eyebrow
• Ear
• Navel
• Tongue
• Others

Body Piercing Jewelry Market, By Material:

• Gold
• Silver
• Surgical Steel
• Others

Body Piercing Jewelry Market, By Application:

• Male
• Female

Body Piercing Jewelry Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • Spain
  • Italy
  • United Kingdom
• Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
  • Kuwait
  • Egypt
• South America
  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global body piercing jewelry market.

Available Customizations:

Global Body Piercing Jewelry market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Body Piercing Jewelry Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type Market Share Analysis (Nose, Lip, Eyebrow, Ear, Navel, Tongue, Others)
  • 5.2.2. By Material Market Share Analysis (Gold, Silver, Surgical Steel, Others)
  • 5.2.3. By Application Market Share Analysis (Male, Female)
  • 5.2.4. By Regional Market Share Analysis
    • 5.2.4.1. North America Market Share Analysis
    • 5.2.4.2. Europe Market Share Analysis
    • 5.2.4.3. Asia-Pacific Market Share Analysis
    • 5.2.4.4. Middle East & Africa Market Share Analysis
    • 5.2.4.5. South America Market Share Analysis
  • 5.2.5. By Top 5 Companies Market Share Analysis, Others (2024)
• 5.3. Global Body Piercing Jewelry Market Mapping & Opportunity Assessment
  • 5.3.1. By Type Market Mapping & Opportunity Assessment
  • 5.3.2. By Material Market Mapping & Opportunity Assessment
  • 5.3.3. By Application Market Mapping & Opportunity Assessment
  • 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. North America Body Piercing Jewelry Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type Market Share Analysis
  • 6.2.2. By Material Market Share Analysis
  • 6.2.3. By Application Market Share Analysis
  • 6.2.4. By Country Market Share Analysis
    • 6.2.4.1. United States Body Piercing Jewelry Market Outlook
      • 6.2.4.1.1. Market Size & Forecast
        • 6.2.4.1.1.1. By Value
      • 6.2.4.1.2. Market Share & Forecast
        • 6.2.4.1.2.1. By Type Market Share Analysis
        • 6.2.4.1.2.2. By Material Market Share Analysis
        • 6.2.4.1.2.3. By Application Market Share Analysis
    • 6.2.4.2. Canada Body Piercing Jewelry Market Outlook
      • 6.2.4.2.1. Market Size & Forecast
        • 6.2.4.2.1.1. By Value
      • 6.2.4.2.2. Market Share & Forecast
        • 6.2.4.2.2.1. By Type Market Share Analysis
        • 6.2.4.2.2.2. By Material Market Share Analysis
        • 6.2.4.2.2.3. By Application Market Share Analysis
    • 6.2.4.3. Mexico Body Piercing Jewelry Market Outlook
      • 6.2.4.3.1. Market Size & Forecast
        • 6.2.4.3.1.1. By Value
      • 6.2.4.3.2. Market Share & Forecast
        • 6.2.4.3.2.1. By Type Market Share Analysis
        • 6.2.4.3.2.2. By Material Market Share Analysis
        • 6.2.4.3.2.3. By Application Market Share Analysis

7. Europe Body Piercing Jewelry Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type Market Share Analysis
  • 7.2.2. By Material Market Share Analysis
  • 7.2.3. By Application Market Share Analysis
  • 7.2.4. By Country Market Share Analysis
    • 7.2.4.1. France Body Piercing Jewelry Market Outlook
      • 7.2.4.1.1. Market Size & Forecast
        • 7.2.4.1.1.1. By Value
      • 7.2.4.1.2. Market Share & Forecast
        • 7.2.4.1.2.1. By Type Market Share Analysis
        • 7.2.4.1.2.2. By Material Market Share Analysis
        • 7.2.4.1.2.3. By Application Market Share Analysis
    • 7.2.4.2. Germany Body Piercing Jewelry Market Outlook
      • 7.2.4.2.1. Market Size & Forecast
        • 7.2.4.2.1.1. By Value
      • 7.2.4.2.2. Market Share & Forecast
        • 7.2.4.2.2.1. By Type Market Share Analysis
        • 7.2.4.2.2.2. By Material Market Share Analysis
        • 7.2.4.2.2.3. By Application Market Share Analysis
    • 7.2.4.3. Spain Body Piercing Jewelry Market Outlook
      • 7.2.4.3.1. Market Size & Forecast
        • 7.2.4.3.1.1. By Value
      • 7.2.4.3.2. Market Share & Forecast
        • 7.2.4.3.2.1. By Type Market Share Analysis
        • 7.2.4.3.2.2. By Material Market Share Analysis
        • 7.2.4.3.2.3. By Application Market Share Analysis
    • 7.2.4.4. Italy Body Piercing Jewelry Market Outlook
      • 7.2.4.4.1. Market Size & Forecast
        • 7.2.4.4.1.1. By Value
      • 7.2.4.4.2. Market Share & Forecast
        • 7.2.4.4.2.1. By Type Market Share Analysis
        • 7.2.4.4.2.2. By Material Market Share Analysis
        • 7.2.4.4.2.3. By Application Market Share Analysis
    • 7.2.4.5. United Kingdom Body Piercing Jewelry Market Outlook
      • 7.2.4.5.1. Market Size & Forecast
        • 7.2.4.5.1.1. By Value
      • 7.2.4.5.2. Market Share & Forecast
        • 7.2.4.5.2.1. By Type Market Share Analysis
        • 7.2.4.5.2.2. By Material Market Share Analysis
        • 7.2.4.5.2.3. By Application Market Share Analysis

8. Asia-Pacific Body Piercing Jewelry Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type Market Share Analysis
  • 8.2.2. By Material Market Share Analysis
  • 8.2.3. By Application Market Share Analysis
  • 8.2.4. By Country Market Share Analysis
    • 8.2.4.1. China Body Piercing Jewelry Market Outlook
      • 8.2.4.1.1. Market Size & Forecast
        • 8.2.4.1.1.1. By Value
      • 8.2.4.1.2. Market Share & Forecast
        • 8.2.4.1.2.1. By Type Market Share Analysis
        • 8.2.4.1.2.2. By Material Market Share Analysis
        • 8.2.4.1.2.3. By Application Market Share Analysis
    • 8.2.4.2. Japan Body Piercing Jewelry Market Outlook
      • 8.2.4.2.1. Market Size & Forecast
        • 8.2.4.2.1.1. By Value
      • 8.2.4.2.2. Market Share & Forecast
        • 8.2.4.2.2.1. By Type Market Share Analysis
        • 8.2.4.2.2.2. By Material Market Share Analysis
        • 8.2.4.2.2.3. By Application Market Share Analysis
    • 8.2.4.3. India Body Piercing Jewelry Market Outlook
      • 8.2.4.3.1. Market Size & Forecast
        • 8.2.4.3.1.1. By Value
      • 8.2.4.3.2. Market Share & Forecast
        • 8.2.4.3.2.1. By Type Market Share Analysis
        • 8.2.4.3.2.2. By Material Market Share Analysis
        • 8.2.4.3.2.3. By Application Market Share Analysis
    • 8.2.4.4. Vietnam Body Piercing Jewelry Market Outlook
      • 8.2.4.4.1. Market Size & Forecast
        • 8.2.4.4.1.1. By Value
      • 8.2.4.4.2. Market Share & Forecast
        • 8.2.4.4.2.1. By Type Market Share Analysis
        • 8.2.4.4.2.2. By Material Market Share Analysis
        • 8.2.4.4.2.3. By Application Market Share Analysis
    • 8.2.4.5. South Korea Body Piercing Jewelry Market Outlook
      • 8.2.4.5.1. Market Size & Forecast
        • 8.2.4.5.1.1. By Value
      • 8.2.4.5.2. Market Share & Forecast
        • 8.2.4.5.2.1. By Type Market Share Analysis
        • 8.2.4.5.2.2. By Material Market Share Analysis
        • 8.2.4.5.2.3. By Application Market Share Analysis

9. Middle East & Africa Body Piercing Jewelry Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type Market Share Analysis
  • 9.2.2. By Material Market Share Analysis
  • 9.2.3. By Application Market Share Analysis
  • 9.2.4. By Country Market Share Analysis
    • 9.2.4.1. South Africa Body Piercing Jewelry Market Outlook
      • 9.2.4.1.1. Market Size & Forecast
        • 9.2.4.1.1.1. By Value
      • 9.2.4.1.2. Market Share & Forecast
        • 9.2.4.1.2.1. By Type Market Share Analysis
        • 9.2.4.1.2.2. By Material Market Share Analysis
        • 9.2.4.1.2.3. By Application Market Share Analysis
    • 9.2.4.2. Saudi Arabia Body Piercing Jewelry Market Outlook
      • 9.2.4.2.1. Market Size & Forecast
        • 9.2.4.2.1.1. By Value
      • 9.2.4.2.2. Market Share & Forecast
        • 9.2.4.2.2.1. By Type Market Share Analysis
        • 9.2.4.2.2.2. By Material Market Share Analysis
        • 9.2.4.2.2.3. By Application Market Share Analysis
    • 9.2.4.3. UAE Body Piercing Jewelry Market Outlook
      • 9.2.4.3.1. Market Size & Forecast
        • 9.2.4.3.1.1. By Value
      • 9.2.4.3.2. Market Share & Forecast
        • 9.2.4.3.2.1. By Type Market Share Analysis
        • 9.2.4.3.2.2. By Material Market Share Analysis
        • 9.2.4.3.2.3. By Application Market Share Analysis
    • 9.2.4.4. Turkey Body Piercing Jewelry Market Outlook
      • 9.2.4.4.1. Market Size & Forecast
        • 9.2.4.4.1.1. By Value
      • 9.2.4.4.2. Market Share & Forecast
        • 9.2.4.4.2.1. By Type Market Share Analysis
        • 9.2.4.4.2.2. By Material Market Share Analysis
        • 9.2.4.4.2.3. By Application Market Share Analysis
    • 9.2.4.5. Kuwait Body Piercing Jewelry Market Outlook
      • 9.2.4.5.1. Market Size & Forecast
        • 9.2.4.5.1.1. By Value
      • 9.2.4.5.2. Market Share & Forecast
        • 9.2.4.5.2.1. By Type Market Share Analysis
        • 9.2.4.5.2.2. By Material Market Share Analysis
        • 9.2.4.5.2.3. By Application Market Share Analysis
    • 9.2.4.6. Egypt Body Piercing Jewelry Market Outlook
      • 9.2.4.6.1. Market Size & Forecast
        • 9.2.4.6.1.1. By Value
      • 9.2.4.6.2. Market Share & Forecast
        • 9.2.4.6.2.1. By Type Market Share Analysis
        • 9.2.4.6.2.2. By Material Market Share Analysis
        • 9.2.4.6.2.3. By Application Market Share Analysis

10. South America Body Piercing Jewelry Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type Market Share Analysis
  • 10.2.2. By Material Market Share Analysis
  • 10.2.3. By Application Market Share Analysis
  • 10.2.4. By Country Market Share Analysis
    • 10.2.4.1. Brazil Body Piercing Jewelry Market Outlook
      • 10.2.4.1.1. Market Size & Forecast
        • 10.2.4.1.1.1. By Value
      • 10.2.4.1.2. Market Share & Forecast
        • 10.2.4.1.2.1. By Type Market Share Analysis
        • 10.2.4.1.2.2. By Material Market Share Analysis
        • 10.2.4.1.2.3. By Application Market Share Analysis
    • 10.2.4.2. Argentina Body Piercing Jewelry Market Outlook
      • 10.2.4.2.1. Market Size & Forecast
        • 10.2.4.2.1.1. By Value
      • 10.2.4.2.2. Market Share & Forecast
        • 10.2.4.2.2.1. By Type Market Share Analysis
        • 10.2.4.2.2.2. By Material Market Share Analysis
        • 10.2.4.2.2.3. By Application Market Share Analysis
    • 10.2.4.3. Colombia Body Piercing Jewelry Market Outlook
      • 10.2.4.3.1. Market Size & Forecast
        • 10.2.4.3.1.1. By Value
      • 10.2.4.3.2. Market Share & Forecast
        • 10.2.4.3.2.1. By Type Market Share Analysis
        • 10.2.4.3.2.2. By Material Market Share Analysis
        • 10.2.4.3.2.3. By Application Market Share Analysis

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Type Launches (If Any)
• 12.3. Recent Developments

13. SWOT Analysis

• 13.1. Strength
• 13.2. Weaknesses
• 13.3. Opportunity
• 13.4. Threat

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Anatometal, Inc..
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Product & Services
    • 14.1.1.4. Financials (As Reported)
    • 14.1.1.5. Recent Developments
    • 14.1.1.6. Key Personnel Details
  • 14.1.2. Body Vision Los Angeles, Inc.
  • 14.1.3. NeoMetal, Inc.
  • 14.1.4. Industrial Strength, Inc.
  • 14.1.5. LeRoi, Inc.
  • 14.1.6. Salamander Jewelry Co., Ltd.
  • 14.1.7. ZeSen Jewelry Co., Ltd.
  • 14.1.8. Dongguan Changan Tanaer Jewelry Factory
  • 14.1.9. Dongguan Changan Kaiyu Hardware Jewelry Factory
  • 14.1.10.Starfire Body Jewelry Company.

15. Strategic Recommendations/Action Plan

• 15.1. Key Focus Areas
  • 15.1.1. Target Type
  • 15.1.2. Target Material
  • 15.1.3. Target Application

16. About Us & Disclaimer