植物サプリメント市場- 世界の産業規模、シェア、動向、機会、予測、原料別、形態別、用途別、流通チャネル別、地域別セグメント、競合、2020年～2030年

植物サプリメントの世界市場は、2024年に288億米ドルと評価され、2030年には482億米ドルに達すると予測され、予測期間中のCAGRは8.92%で成長します。

この成長の主因は、合成サプリメントに代わる天然植物ベースのウェルネス製品に対する消費者の嗜好の変化です。ホリスティックな健康法に対する意識の高まりに伴い、植物性サプリメントは健康意識の高い人々、特に都市部で支持を集めています。需要の急増は、免疫、ストレス緩和、認知機能をサポートするクリーンラベル製剤が重視されるようになったことが背景にあります。

世界の人口動態の高齢化も大きく寄与しており、高齢者は関節の健康や心臓血管の問題など、加齢に伴う症状に対する自然療法を求めています。同時に、若い消費者はウコン、エキナセア、高麗人参のような伝統的な植物療法を日常生活に取り入れています。グミ、ドリンク・サプリメント、粉末など、製品形態の革新が消費者の支持を拡大し、オンライン・プラットフォームが市場へのアクセスを促進し続けています。規制や標準化の課題にもかかわらず、研究の進展、透明性の高い表示、品質認証が信頼を高め、市場の長期的な持続的成長を促進しています。

主な市場促進要因

消費者意識の高まり

主な市場課題

品質管理と標準化

主要市場動向

研究開発

目次

第1章 概要

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界の植物性サプリメント市場の展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 原料別（ハーブ、葉、花、根、その他）
  • 形態別（粉末、液体、錠剤、カプセル、グミ、その他）
  • 用途別（エネルギーと体重管理、一般的な健康、骨と関節の健康、胃腸の健康、免疫、心臓の健康、糖尿病、抗がん、その他）
  • 流通チャネル別（オフライン、オンライン）
  • 地域別
  • 企業別（2024）
• 製品市場マップ
  • 原料別
  • 形態別
  • 用途別
  • 流通チャネル別
  • 地域別

第6章 北米の植物性サプリメント市場の見通し

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州の植物性サプリメント市場の見通し

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン

第8章 アジア太平洋の植物性サプリメント市場の展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • オーストラリア
  • 韓国

第9章 南米の植物性サプリメント市場の展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第10章 中東およびアフリカの植物性サプリメント市場の見通し

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • クウェート

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 最近の動向
• 合併と買収
• 製品上市

第13章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第14章 競合情勢

• Dabur India Ltd.
• Nature's Bounty Co/The
• Ricola AG
• Mondelez International, Inc.
• Procter & Gamble Co/The
• Nutraceutical International Corp
• BASF SE
• Himalaya Wellness Company
• Glanbia Nutritionals Inc
• Blackmores Ltd

第15章 戦略的提言

第16章 調査会社について・免責事項

The Global Botanical Supplement Market was valued at USD 28.80 billion in 2024 and is anticipated to reach USD 48.20 billion by 2030, growing at a CAGR of 8.92% during the forecast period. This growth is primarily driven by a shift in consumer preference toward natural, plant-based wellness products as alternatives to synthetic supplements. With increasing awareness of holistic health practices, botanical supplements are gaining traction among health-conscious populations, particularly in urban areas. The surge in demand is fueled by a growing emphasis on clean-label formulations that support immunity, stress relief, and cognitive function.

An aging global demographic is also contributing significantly, as older adults seek natural remedies for age-associated conditions such as joint health and cardiovascular issues. At the same time, younger consumers are incorporating traditional botanicals like turmeric, echinacea, and ginseng into their daily routines. Innovations in product formats-such as gummies, drinkable supplements, and powders-are expanding consumer appeal, while online platforms continue to drive market accessibility. Despite regulatory and standardization challenges, growing research, transparent labeling, and quality certifications are helping to enhance trust and foster sustainable long-term market growth.

Key Market Drivers

Growing Consumer Awareness

Consumer awareness has emerged as a pivotal factor driving growth in the global botanical supplement market. A growing number of individuals are gravitating toward herbal and plant-based products due to concerns about the long-term effects of synthetic ingredients. A 2024 global survey revealed that approximately 68% of consumers prefer natural supplements for preventive health purposes. Increased awareness is further supported by access to online information, health blogs, and influencers advocating for clean and sustainable living.

Preventive healthcare is gaining prominence, with more consumers integrating botanicals into their wellness regimens to avoid illness rather than manage symptoms. Ingredients like ginseng for vitality, turmeric for inflammation, and echinacea for immune support are now widely adopted. Additionally, consumers are becoming more informed about sourcing, environmental impact, and product transparency, prompting manufacturers to align their offerings with evolving consumer expectations rooted in trust and efficacy.

Key Market Challenges

Quality Control and Standardization

A major challenge confronting the botanical supplement market is the lack of standardized quality assurance across different regions and manufacturers. The composition of botanical ingredients can vary significantly due to environmental and processing factors, which affects the consistency and reliability of product outcomes. Inadequate quality control may result in discrepancies in potency, safety, and overall performance of supplements.

Furthermore, fragmented regulatory frameworks across countries hinder global scalability and create confusion among consumers. Inconsistent labeling, safety testing, and permitted claims make it difficult for brands to achieve compliance in multiple jurisdictions. Additionally, issues such as adulteration, contamination, and mislabeling have raised concerns about product integrity. Without consistent certification or third-party verification, maintaining consumer confidence remains a significant hurdle. Addressing these issues will require greater international collaboration, transparent supply chains, and the widespread adoption of validated sourcing and testing practices.

Key Market Trends

Research & Development

Ongoing investment in research and development is a defining trend in the global botanical supplement market. Scientific validation through clinical trials and laboratory testing has become essential to support health claims and ensure safety. Companies are expanding their R&D efforts to explore new plant-based compounds with health-promoting properties, leading to diversified formulations tailored to specific wellness needs such as immunity enhancement, cognitive support, and digestive health.

R&D is also enabling innovation in delivery systems, including controlled-release capsules, bioavailability-optimized formulations, and novel formats such as gummies and liquid drops. These advances improve efficacy, enhance user experience, and meet varying consumer preferences. Furthermore, R&D plays a critical role in refining extraction methods, establishing quality benchmarks, and complying with regulatory standards across different markets. As scientific backing becomes a key purchasing criterion, brands with strong R&D pipelines are better positioned to gain competitive advantage and consumer loyalty.

Key Market Players

• Dabur India Ltd.
• Nature's Bounty Co/The
• Ricola AG
• Mondelez International, Inc.
• Procter & Gamble Co/The
• Nutraceutical International Corp
• BASF SE
• Himalaya Wellness Company
• Glanbia Nutritionals Inc
• Blackmores Ltd

Report Scope:

In this report, the Global Botanical Supplement Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Botanical Supplement Market, By Source:

• Herbs
• Leaves
• Flowers
• Roots
• Others

Botanical Supplement Market, By Form:

• Powder
• Liquid
• Tablets
• Capsules
• Gummies
• Others

Botanical Supplement Market, By Application:

• Energy & Weight Management
• General Health
• Bone & Joint Health
• Gastrointestinal Health
• Immunity
• Cardiac Health
• Diabetes
• Anti-cancer
• Others

Botanical Supplement Market, By Distribution Channel:

• Offline
• Online

Botanical Supplement Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Kuwait

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Botanical Supplement Market.

Available Customizations:

Global Botanical Supplement Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
• 1.3. Markets Covered
• 1.4. Years Considered for Study
• 1.5. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Botanical Supplements Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Source (Herbs, Leaves, Flowers, Roots, Others)
  • 5.2.2. By Form (Powder, Liquid, Tablets, Capsules, Gummies, Others)
  • 5.2.3. By Application (Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Others)
  • 5.2.4. By Distribution Channel (Offline, Online)
  • 5.2.5. By Region
  • 5.2.6. By Company (2024)
• 5.3. Product Market Map
  • 5.3.1. By Source
  • 5.3.2. By Form
  • 5.3.3. By Application
  • 5.3.4. By Distribution Channel
  • 5.3.5. By Region

6. North America Botanical Supplements Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Source (Herbs, Leaves, Flowers, Roots, Others)
  • 6.2.2. By Form (Powder, Liquid, Tablets, Capsules, Gummies, Others)
  • 6.2.3. By Application (Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Others)
  • 6.2.4. By Distribution Channel (Offline, Online)
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Botanical Supplements Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Source
      • 6.3.1.2.2. By Form
      • 6.3.1.2.3. By Application
      • 6.3.1.2.4. By Distribution Channel
  • 6.3.2. Canada Botanical Supplements Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Source
      • 6.3.2.2.2. By Form
      • 6.3.2.2.3. By Application
      • 6.3.2.2.4. By Distribution Channel
  • 6.3.3. Mexico Botanical Supplements Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Source
      • 6.3.3.2.2. By Form
      • 6.3.3.2.3. By Application
      • 6.3.3.2.4. By Distribution Channel

7. Europe Botanical Supplements Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Source (Herbs, Leaves, Flowers, Roots, Others)
  • 7.2.2. By Form (Powder, Liquid, Tablets, Capsules, Gummies, Others)
  • 7.2.3. By Application (Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Others)
  • 7.2.4. By Distribution Channel (Offline, Online)
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Botanical Supplements Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Source
      • 7.3.1.2.2. By Form
      • 7.3.1.2.3. By Application
      • 7.3.1.2.4. By Distribution Channel
  • 7.3.2. United Kingdom Botanical Supplements Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Source
      • 7.3.2.2.2. By Form
      • 7.3.2.2.3. By Application
      • 7.3.2.2.4. By Distribution Channel
  • 7.3.3. France Botanical Supplements Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Source
      • 7.3.3.2.2. By Form
      • 7.3.3.2.3. By Application
      • 7.3.3.2.4. By Distribution Channel
  • 7.3.4. Italy Botanical Supplements Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Source
      • 7.3.4.2.2. By Form
      • 7.3.4.2.3. By Application
      • 7.3.4.2.4. By Distribution Channel
  • 7.3.5. Spain Botanical Supplements Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Source
      • 7.3.5.2.2. By Form
      • 7.3.5.2.3. By Application
      • 7.3.5.2.4. By Distribution Channel

8. Asia-Pacific Botanical Supplements Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Source (Herbs, Leaves, Flowers, Roots, Others)
  • 8.2.2. By Form (Powder, Liquid, Tablets, Capsules, Gummies, Others)
  • 8.2.3. By Application (Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Others)
  • 8.2.4. By Distribution Channel (Offline, Online)
  • 8.2.5. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Botanical Supplements Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Source
      • 8.3.1.2.2. By Form
      • 8.3.1.2.3. By Application
      • 8.3.1.2.4. By Distribution Channel
  • 8.3.2. Japan Botanical Supplements Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Source
      • 8.3.2.2.2. By Form
      • 8.3.2.2.3. By Application
      • 8.3.2.2.4. By Distribution Channel
  • 8.3.3. India Botanical Supplements Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Source
      • 8.3.3.2.2. By Form
      • 8.3.3.2.3. By Application
      • 8.3.3.2.4. By Distribution Channel
  • 8.3.4. Australia Botanical Supplements Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Source
      • 8.3.4.2.2. By Form
      • 8.3.4.2.3. By Application
      • 8.3.4.2.4. By Distribution Channel
  • 8.3.5. South Korea Botanical Supplements Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Source
      • 8.3.5.2.2. By Form
      • 8.3.5.2.3. By Application
      • 8.3.5.2.4. By Distribution Channel

9. South America Botanical Supplements Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Source (Herbs, Leaves, Flowers, Roots, Others)
  • 9.2.2. By Form (Powder, Liquid, Tablets, Capsules, Gummies, Others)
  • 9.2.3. By Application (Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Others)
  • 9.2.4. By Distribution Channel (Offline, Online)
  • 9.2.5. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Botanical Supplements Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Source
      • 9.3.1.2.2. By Form
      • 9.3.1.2.3. By Application
      • 9.3.1.2.4. By Distribution Channel
  • 9.3.2. Argentina Botanical Supplements Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Source
      • 9.3.2.2.2. By Form
      • 9.3.2.2.3. By Application
      • 9.3.2.2.4. By Distribution Channel
  • 9.3.3. Colombia Botanical Supplements Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Source
      • 9.3.3.2.2. By Form
      • 9.3.3.2.3. By Application
      • 9.3.3.2.4. By Distribution Channel

10. Middle East and Africa Botanical Supplements Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Source (Herbs, Leaves, Flowers, Roots, Others)
  • 10.2.2. By Form (Powder, Liquid, Tablets, Capsules, Gummies, Others)
  • 10.2.3. By Application (Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Others)
  • 10.2.4. By Distribution Channel (Offline, Online)
  • 10.2.5. By Country
• 10.3. MEA: Country Analysis
  • 10.3.1. South Africa Botanical Supplements Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Source
      • 10.3.1.2.2. By Form
      • 10.3.1.2.3. By Application
      • 10.3.1.2.4. By Distribution Channel
  • 10.3.2. Saudi Arabia Botanical Supplements Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Source
      • 10.3.2.2.2. By Form
      • 10.3.2.2.3. By Application
      • 10.3.2.2.4. By Distribution Channel
  • 10.3.3. UAE Botanical Supplements Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Source
      • 10.3.3.2.2. By Form
      • 10.3.3.2.3. By Application
      • 10.3.3.2.4. By Distribution Channel
  • 10.3.4. Kuwait Botanical Supplements Market Outlook
    • 10.3.4.1. Market Size & Forecast
      • 10.3.4.1.1. By Value
    • 10.3.4.2. Market Share & Forecast
      • 10.3.4.2.1. By Source
      • 10.3.4.2.2. By Form
      • 10.3.4.2.3. By Application
      • 10.3.4.2.4. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Recent Development
• 12.2. Mergers & Acquisitions
• 12.3. Product Launches

13. Porter's Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Dabur India Ltd.
  • 14.1.1. Business Overview
  • 14.1.2. Product Offerings
  • 14.1.3. Recent Developments
  • 14.1.4. Financials (As Reported)
  • 14.1.5. Key Personnel
  • 14.1.6. SWOT Analysis
• 14.2. Nature's Bounty Co/The
• 14.3. Ricola AG
• 14.4. Mondelez International, Inc.
• 14.5. Procter & Gamble Co/The
• 14.6. Nutraceutical International Corp
• 14.7. BASF SE
• 14.8. Himalaya Wellness Company
• 14.9. Glanbia Nutritionals Inc
• 14.10. Blackmores Ltd

15. Strategic Recommendations

16. About Us & Disclaimer