スポーツ・レジャー用品市場- 世界の産業規模、シェア、動向、機会、予測、製品タイプ別、流通チャネル別、地域別、市場競合、2020-2030F

スポーツ・レジャー用品の世界市場規模は、2024年に923億4,000万米ドルとなり、2030年には1,156億5,000万米ドルに達すると予測され、予測期間中の年間平均成長率（CAGR）は3.78％で拡大すると予測されています。

市場成長の原動力は、主に消費者の健康志向の高まりであり、これがアクティブなライフスタイルやアウトドア・レクリエーション活動の需要を促進しています。フィットネスやスポーツ、冒険をベースとしたレジャーを日常生活に取り入れる人が増えるにつれ、高品質のスポーツ・レジャー用品に対するニーズは高まり続けています。自宅でのワークアウトや個人に合わせたトレーニングプログラムといったフィットネス動向の人気が急上昇していることも、市場拡大をさらに後押ししています。また、技術の進歩により、革新的で耐久性があり、アマチュアからプロまで幅広いユーザーにアピールするパフォーマンス志向のギアが誕生しています。

ホリスティック・ウェルネスとメンタルヘルスへの関心の高まりも、ハイキング、サイクリング、キャンプなどのアウトドア・アクティビティへの関心を高める一因となっています。可処分所得の増加やeコマース・プラットフォームの利便性と相まって、こうした要因が世界市場の堅調な成長を支えています。

主な市場促進要因

スポーツ参加者の増加

主な市場課題

高い製造コスト

主な市場動向

eコマースと消費者直販チャネルの成長

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声分析

• ブランド認知度
• 購買決定に影響を与える要因

第5章 世界のスポーツ・レジャー用品市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別（アドベンチャースポーツ用品、ゴルフスポーツ用品、フィットネス機器、その他）
  • 流通チャネル別（店舗ベース、非店舗ベース）
  • 地域別
  • 企業別（2024）
• 市場マップ

第6章 北米のスポーツ・レジャー用品市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州のスポーツ・レジャー用品市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋地域のスポーツ・レジャー用品市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • オーストラリア
  • 韓国

第9章 中東・アフリカのスポーツ・レジャー用品市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第10章 南米のスポーツ・レジャー用品市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第14章 競合情勢

• 企業プロファイル
  • Puma SE
  • New Balance
  • VF Corporation
  • Columbia Sportswear Company
  • Patagonia Inc.,
  • DICK'S Sporting Goods, Inc
  • Recreational Equipment, Inc.
  • Amer Sports Corporation
  • HEAD Sport GmbH
  • Nike, Inc.

第15章 戦略的提言

第16章 調査会社について・免責事項

Global sports and leisure equipment market was valued at USD 92.34 billion in 2024 and is projected to reach USD 115.65 billion by 2030, expanding at a compound annual growth rate (CAGR) of 3.78% during the forecast period.

Market growth is primarily fueled by increasing consumer health consciousness, which is driving demand for active lifestyles and outdoor recreational activities. As more individuals incorporate fitness routines, sports, and adventure-based leisure into their daily lives, the need for high-quality sports and leisure equipment continues to rise.The surge in popularity of fitness trends such as at-home workouts and personalized training programs is further propelling market expansion. In addition, advancements in technology have resulted in innovative, durable, and performance-oriented gear that appeals to a wide spectrum of users, from amateurs to professionals.

A growing focus on holistic wellness and mental health has also contributed to the rising interest in outdoor activities such as hiking, cycling, and camping. Coupled with increasing disposable incomes and the convenience of e-commerce platforms, these factors are collectively supporting robust global market growth.

Key Market Drivers

Increasing Sports Participation

The rise in global sports participation is a major factor propelling the sports and leisure equipment market. According to the Sports & Fitness Industry Association, as of 2023, 242 million Americans-representing 78.8% of the population-participated in physical activities at least once, marking a 2.2% increase from the previous year. Over the past decade, participation has steadily grown, with an annual increase of approximately 5 million individuals.

Heightened awareness of the physical and mental health benefits associated with regular exercise has contributed to increased engagement across a wide range of sports and fitness activities. This spans all age groups, from youth in school programs to adults pursuing wellness and athletic goals.

The rising popularity of both team and individual sports, as well as outdoor pursuits like running, cycling, and hiking, has significantly boosted demand for specialized equipment. Additionally, emerging markets with expanding middle-class populations are fueling growth across both professional-grade and entry-level product segments. As consumers continue to prioritize health and fitness, demand for diverse, innovative, and performance-focused sports and leisure equipment is expected to remain strong.

Key Market Challenges

High Manufacturing Costs

One of the key challenges in the global sports and leisure equipment market is the high cost of manufacturing. Producing high-quality, durable, and technologically advanced equipment requires expensive raw materials, specialized components, and skilled labor.

Premium performance gear, particularly that used in professional sports, demands precision engineering and innovative design, which contribute to elevated production costs. Materials such as carbon fiber, advanced polymers, and smart textiles significantly increase the cost of manufacturing.

Furthermore, investments in research and development, as well as in sophisticated machinery, are necessary to keep pace with innovation and evolving consumer expectations. These rising costs often translate into higher retail prices, which can constrain demand, especially in cost-sensitive markets.

Smaller manufacturers, in particular, may face difficulties competing with established brands that benefit from economies of scale. To maintain competitiveness, companies must strategically balance innovation with cost-efficiency by streamlining operations and optimizing production processes.

Key Market Trends

Growth of E-commerce and Direct-to-Consumer Channels

The expansion of online retail channels is a transformative trend reshaping the sports and leisure equipment market. According to recent data, e-commerce penetration reached a record high of 22.7% in 2024, and has consistently represented over 20% of U.S. retail sales annually since 2020.

Online platforms offer consumers convenient access to a wide range of products from both global and local brands. The ability to browse, compare, and review products online enhances the shopping experience and supports informed purchasing decisions.

This growth is further bolstered by the rise of direct-to-consumer (DTC) sales models, which allow brands to sell products directly through their websites, bypassing traditional intermediaries. DTC channels also enable companies to personalize the customer experience using data analytics, offering tailored recommendations based on browsing history and preferences.

Moreover, e-commerce expands market reach by enabling access to consumers in remote or underserved regions where brick-and-mortar retail options are limited. As global digital adoption continues to accelerate, online sales channels are expected to remain a key driver of growth in the sports and leisure equipment sector.

Key Market Players

• Puma SE
• New Balance
• VF Corporation
• Columbia Sportswear Company
• Patagonia Inc.,
• DICK'S Sporting Goods, Inc
• Recreational Equipment, Inc.
• Amer Sports Corporation
• HEAD Sport GmbH
• Nike, Inc.

Report Scope:

In this report, the Global Sports and Leisure Equipment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Sports and Leisure Equipment Market, By Product Type:

• Adventure Sports Equipment
• Golf Sports Equipment
• Fitness Equipment
• Others

Sports and Leisure Equipment Market, By Distribution Channel:

• Store-Based
• Non-Store Based

Sports and Leisure Equipment Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Sports and Leisure Equipment Market.

Available Customizations:

Global Sports and Leisure Equipment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Sports and Leisure Equipment Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Adventure Sports Equipment, Golf Sports Equipment, Fitness Equipment, Others
  • 5.2.2. By Distribution Channel (Store-Based, Non-Store Based)
  • 5.2.3. By Region
  • 5.2.4. By Company (2024)
• 5.3. Market Map

6. North America Sports and Leisure Equipment Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Distribution Channel
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Sports and Leisure Equipment Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Distribution Channel
  • 6.3.2. Canada Sports and Leisure Equipment Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Distribution Channel
  • 6.3.3. Mexico Sports and Leisure Equipment Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Distribution Channel

7. Europe Sports and Leisure Equipment Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Distribution Channel
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Sports and Leisure Equipment Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Distribution Channel
  • 7.3.2. Germany Sports and Leisure Equipment Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Distribution Channel
  • 7.3.3. Spain Sports and Leisure Equipment Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Distribution Channel
  • 7.3.4. Italy Sports and Leisure Equipment Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Distribution Channel
  • 7.3.5. United Kingdom Sports and Leisure Equipment Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific Sports and Leisure Equipment Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Distribution Channel
  • 8.2.3. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Sports and Leisure Equipment Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Distribution Channel
  • 8.3.2. Japan Sports and Leisure Equipment Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Distribution Channel
  • 8.3.3. India Sports and Leisure Equipment Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Distribution Channel
  • 8.3.4. Australia Sports and Leisure Equipment Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Distribution Channel
  • 8.3.5. South Korea Sports and Leisure Equipment Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Sports and Leisure Equipment Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Distribution Channel
  • 9.2.3. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Sports and Leisure Equipment Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Distribution Channel
  • 9.3.2. Saudi Arabia Sports and Leisure Equipment Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Distribution Channel
  • 9.3.3. UAE Sports and Leisure Equipment Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Distribution Channel
  • 9.3.4. Turkey Sports and Leisure Equipment Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product Type
      • 9.3.4.2.2. By Distribution Channel

10. South America Sports and Leisure Equipment Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Distribution Channel
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Sports and Leisure Equipment Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Distribution Channel
  • 10.3.2. Argentina Sports and Leisure Equipment Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Distribution Channel
  • 10.3.3. Colombia Sports and Leisure Equipment Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Puma SE
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. New Balance
  • 14.1.3. VF Corporation
  • 14.1.4. Columbia Sportswear Company
  • 14.1.5. Patagonia Inc.,
  • 14.1.6. DICK'S Sporting Goods, Inc
  • 14.1.7. Recreational Equipment, Inc.
  • 14.1.8. Amer Sports Corporation
  • 14.1.9. HEAD Sport GmbH
  • 14.1.10. Nike, Inc.

15. Strategic Recommendations

16. About Us & Disclaimer