![]() |
市場調査レポート
商品コード
1624724
ブイヨン市場:世界の産業規模・シェア・動向・機会・予測 (種類別、形状別、流通チャネル別、地域別)、競合情勢 (2019~2029年)Bouillon Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Form, By Distribution Channel, By Region & Competition, 2019-2029F |
||||||
カスタマイズ可能
|
ブイヨン市場:世界の産業規模・シェア・動向・機会・予測 (種類別、形状別、流通チャネル別、地域別)、競合情勢 (2019~2029年) |
出版日: 2024年12月31日
発行: TechSci Research
ページ情報: 英文 182 Pages
納期: 2~3営業日
|
世界のブイヨンの市場規模は、2023年に93億米ドルで、予測期間中のCAGRは6.2%で、2029年には132億米ドルに達すると予測されています。 同市場は、便利な食品オプションに対する需要の増加、より健康的な食習慣に対する消費者の関心の高まり、ブイヨン製品が提供する栄養面での利点に対する意識の高まりによって活性化しています。 ブイヨン製品には、栄養素、ビタミン、ミネラル、タンパク質が豊富に含まれています。
近い将来、消費者の行動が進化し、シンプルで栄養価の高い食品が好まれるようになり、市場全体の需要が高まると予想されます。ブイヨンキューブの人気が高まっているのは、調理に使いやすいこと、保存期間が長いこと、キューブ型の選択肢が豊富であることなど、いくつかの要因が挙げられます。さらに、ブイヨンキューブの生産量は、冷蔵の必要性を減らす代替品に対する消費者の嗜好により増加すると予測されています。
市場概要 | |
---|---|
予測期間 | 2025~2029年 |
市場規模 (2023年) | 93億米ドル |
市場規模 (2029年) | 132億米ドル |
CAGR (2024~2029年) | 6.2% |
急成長セグメント | 野菜 |
最大市場 | 欧州 |
ナイジェリアでは、必須ビタミンとミネラルを強化した強化ブイヨンキューブの導入を通じて栄養不良に取り組んでいます。このキューブは、特に食糧不安に直面している地域で、個人の栄養摂取量を改善することを目的としています。ブイヨンキューブは、広く使用されることで、農村部を含む多くの人々に行き渡る可能性があり、欠乏症と闘うための簡単で手頃な方法を提供します。この取り組みは、食糧安全保障と公衆衛生を強化するナイジェリアの広範な取り組みの一環です。
可処分所得の高さや現代的なライフスタイルといった要因が、欧州と北米の市場成長を牽引しています。一方、アジア太平洋は、欧米のライフスタイルや労働文化の導入が進んでいることから、今後数年間で大きく成長する見通しです。しかし、一部のブイヨン製品には塩分が多く含まれているため、健康上のリスクがあり、業界の拡大を妨げる可能性があります。また、ブイヨン製品は、賞味期限切れを防ぐためにタイムリーな配送と販売が重要であるため、サプライチェーンと高コストに関する課題が市場の成長を制限する可能性があります。これらの要因は、今後の世界市場の拡大を妨げる可能性があります。とはいえ、新興国市場はより大きな市場シェアを獲得するため、消費者の嗜好に合わせた新製品を革新的に開発しています。世界のブイヨン市場は、消費者の嗜好の変化、食生活の動向、経済の動きを反映した複合的な要因によって、近年大きな成長を遂げています。骨、肉、野菜を煮込んで作る風味調味料であるブイヨンは、その伝統的な起源を越えて進化し、世界中の厨房で欠かせない万能食材となっています。
便利ですぐに食べられる製品に対する消費者の需要
高まる健康志向と天然素材志向
世界の料理の多様性と風味の探求
経済要因と市場へのアクセス
健康とウェルネスへの関心
クリーンラベルと天然素材
規制基準の強化
パッケージングの革新
eコマースとデジタル変革
カスタマイズとパーソナライゼーション
The Global Bouillon Market was valued at USD 9.3 Billion in 2023 and is expected to reach USD 13.2 Billion by 2029 with a CAGR of 6.2% during the forecast period. The market is being fueled by increasing demand for convenient food options, growing consumer interest in healthier eating habits, and heightened awareness of the nutritional benefits offered by bouillon products. Bouillon products are rich in nutrients, vitamins, minerals, and proteins. In the foreseeable future, it is expected that evolving consumer behaviors and a preference for simple, nutritious food items will propel overall market demand. The rising popularity of bouillon cubes can be attributed to several factors including their ease of use in cooking, long shelf life, and wide variety of available cube-shaped options. Additionally, it is projected that the production of bouillon cubes will increase due to consumer preference for alternatives that reduce the need for refrigeration.
Market Overview | |
---|---|
Forecast Period | 2025-2029 |
Market Size 2023 | USD 9.3 Billion |
Market Size 2029 | USD 13.2 Billion |
CAGR 2024-2029 | 6.2% |
Fastest Growing Segment | Vegetables |
Largest Market | Europe |
Nigeria is tackling malnutrition through the introduction of fortified bouillon cubes, which are enriched with essential vitamins and minerals. These cubes aim to improve the nutritional intake of individuals, particularly in regions facing food insecurity. With widespread use, bouillon cubes have the potential to reach a large number of people, including those in rural areas, providing a simple and affordable way to combat deficiencies. This initiative is part of Nigeria's broader efforts to enhance food security and public health.
Factors such as high disposable income and modern lifestyles are driving market growth in Europe and North America. Meanwhile, Asia Pacific is poised for significant growth in the coming years due to the increasing adoption of Western lifestyle and work culture. However, the high salt content in some bouillon products may pose health risks and hinder industry expansion. Additionally, challenges related to the supply chain and the high cost of bouillon products could limit market growth, as timely delivery and sales are crucial to prevent product expiration. These factors may impede the future expansion of the global market. Nonetheless, businesses are innovating and developing new products tailored to consumer preferences to capture a larger market share. The global bouillon market has experienced substantial growth in recent years, driven by a combination of factors reflecting changing consumer preferences, dietary trends, and economic dynamics. Bouillon, a savory broth made from simmering bones, meat, and vegetables, has evolved beyond its traditional origins to become an essential and versatile ingredient in kitchens worldwide.
Key Market Drivers
Consumer Demand for Convenience and Ready-to-Eat Products
One of the pivotal drivers steering the global bouillon market is the escalating demand for convenience and ready-to-eat food products. In our fast-paced, time-starved lifestyles, consumers are increasingly seeking culinary solutions that offer both ease of preparation and a satisfying taste experience. Bouillon, available in various forms such as cubes, granules, and liquid concentrates, provides a convenient means of elevating the flavor profile of dishes without the time-consuming process of preparing homemade stocks. The versatility and quick preparation of bouillon make it an attractive option for individuals and families looking to streamline meal preparation while maintaining culinary excellence. The demand for convenience extends beyond busy lifestyles to include a broader spectrum of consumers who appreciate the simplicity and efficiency that bouillon brings to cooking. As urbanization accelerates and the demand for time-saving solutions intensifies, bouillon emerges as a cornerstone ingredient, adapting to diverse culinary preferences and fitting seamlessly into modern cooking practices.
Growing Health Consciousness and Preference for Natural Ingredients
The global shift towards healthier lifestyles and a focus on natural, wholesome ingredients significantly influences the bouillon market. Consumers are increasingly scrutinizing food labels and opting for products that align with their health and wellness goals. In response to this trend, bouillon manufacturers are reformulating their products to meet the demand for clean-label options. This involves eliminating artificial preservatives, additives, and reducing sodium content, addressing concerns associated with excessive salt intake. Moreover, the incorporation of organic and non-GMO ingredients in bouillon formulations resonates with consumers seeking products that adhere to sustainable and ethical practices. The pursuit of nutritionally balanced yet flavorful meals has elevated bouillon to a crucial position in the market, as it offers a compromise-free solution for health-conscious individuals. The alignment of bouillon with evolving dietary preferences positions it as a versatile and health-positive ingredient in the contemporary culinary landscape.
Global Culinary Diversity and Flavor Exploration
The burgeoning interest in global cuisines and the exploration of diverse flavors play a pivotal role in driving the demand for bouillon. Bouillon's rich and savory profile serves as an ideal foundation for a myriad of dishes, ranging from traditional stews and soups to diverse international recipes. The globalization of palates and the increasing willingness of consumers to experiment with new taste experiences have propelled bouillon into a central position in kitchens worldwide. As consumers become more adventurous in their culinary pursuits, the ability of bouillon to impart complex and authentic flavors becomes a significant factor in its popularity. The adaptability of bouillon to various cuisines, whether Asian, European, or Latin American, positions it as a versatile ingredient that transcends cultural boundaries. This broad acceptance and integration into diverse culinary traditions contribute substantially to the growth and global appeal of the bouillon market. In 2024, Hormel Foods has announced the launch of innovative cold-water dissolve chicken and beef bouillon products under its Herb-Ox brand. These are the first bouillon cubes that dissolve in cold water, making them more convenient and versatile for users. This development marks a significant advancement after decades of innovation in bouillon products, offering consumers an easier and faster way to create flavorful broths without needing hot water. The new products aim to meet the growing demand for convenience and time-saving in meal preparation.
Economic Factors and Market Accessibility
Economic considerations are integral to understanding the dynamics of the global bouillon market. The affordability and accessibility of bouillon products make them appealing to a wide consumer base, including those in emerging markets. Bouillon's cost-effectiveness compared to the time and resource-intensive process of preparing homemade stocks makes it an attractive option for budget-conscious consumers. The diverse packaging sizes and formats in which bouillon is available further enhance its market penetration, making it a viable choice for individuals across various socioeconomic strata. Furthermore, economic fluctuations and income disparities influence consumer spending patterns, and the affordability of bouillon positions it as a stable and accessible culinary solution. The balance between quality, convenience, and price makes bouillon a versatile ingredient that caters to a broad spectrum of consumers, ensuring its continued relevance in diverse economic landscapes.
Key Market Challenges
Health and Wellness Concerns
One of the foremost challenges facing the global bouillon market is the growing emphasis on health and wellness among consumers. With an increasing awareness of the impact of diet on overall well-being, consumers are scrutinizing food labels and seeking products that align with their health goals. The perception of bouillon as a high-sodium product raises concerns among health-conscious consumers, as excessive sodium intake is associated with various health issues, including hypertension and cardiovascular diseases. Addressing these health concerns is crucial for the bouillon market's sustained growth. Manufacturers are challenged to innovate and reformulate their products to reduce sodium content without compromising flavor. The development of low-sodium and sodium-free bouillon options, coupled with transparent labeling, is essential to meet the evolving demands of health-conscious consumers. Additionally, educating consumers about responsible bouillon consumption and its role in a balanced diet is imperative to overcome this challenge.
Clean Label and Natural Ingredients
The demand for clean-label products and a preference for natural ingredients present a significant challenge for the global bouillon market. Consumers are increasingly seeking transparency in food products, avoiding artificial preservatives, additives, and flavor enhancers. Bouillon, traditionally perceived as a processed product, faces skepticism regarding its ingredient list. To overcome this challenge, manufacturers must invest in clean-label initiatives, opting for natural ingredients and clearly communicating the absence of artificial additives. The industry's response involves a delicate balance between maintaining the convenience and versatility of bouillon while addressing consumer concerns about processed foods. Embracing natural flavorings, organic ingredients, and non-GMO formulations becomes a strategic imperative to align with consumer expectations for clean and transparent bouillon products.
Intensifying Regulatory Standards
Navigating the complex landscape of regulatory standards and compliance poses a substantial challenge for the global bouillon market. Regulatory frameworks related to food safety, labeling requirements, and quality standards vary across regions, necessitating meticulous adherence to diverse regulations. The need to align with evolving regulatory standards, including those related to sodium content, allergen declarations, and nutritional labeling, adds complexity to the production and marketing processes. Global expansion and exportation of bouillon products require manufacturers to stay abreast of regulatory changes in different markets. Ensuring compliance with diverse standards while maintaining product consistency poses logistical and operational challenges. To address this challenge, companies may invest in robust quality control measures, engage with regulatory authorities, and adopt agile strategies that enable them to adapt swiftly to evolving regulatory landscapes.
Key Market Trends
Innovations in Packaging
Innovations in packaging technology represent a noteworthy trend in the global bouillon market. As consumers gravitate towards convenience and sustainability, manufacturers are exploring new packaging formats that enhance product shelf life, usability, and environmental impact. Single-use plastic packaging is being reconsidered, with a growing focus on eco-friendly alternatives such as compostable materials, recyclable packaging, and reduced plastic usage. Convenient and portion-controlled packaging options, such as individual bouillon sachets and dissolvable cubes, cater to on-the-go consumers and contribute to minimizing food waste. Packaging innovations not only align with consumer values but also offer opportunities for brand differentiation and enhanced market competitiveness. The trend towards eco-conscious packaging reflects the industry's commitment to environmental sustainability and responsible business practices.
E-commerce and Digital Transformation
The increasing prevalence of e-commerce and digital transformation is a transformative trend that has significantly impacted the global bouillon market. Online retail platforms provide consumers with convenient access to a wide array of bouillon products, enabling them to explore and purchase from the comfort of their homes. The rise of e-commerce has facilitated direct-to-consumer sales, allowing bouillon manufacturers to establish a closer connection with their customer base. Digital platforms also play a crucial role in marketing and brand promotion, with social media platforms serving as effective channels for engaging with consumers, sharing recipes, and gathering feedback. The trend towards digital transformation is reshaping the way bouillon products are marketed, sold, and consumed, offering both challenges and opportunities for industry players to stay competitive in a rapidly evolving market.
Customization and Personalization
The trend towards customization and personalization is gaining momentum in the bouillon market as consumers seek tailored flavor experiences. Manufacturers are responding by offering bouillon products with diverse flavor profiles, spice levels, and dietary specifications. Customizable bouillon options cater to individual preferences, whether it be a preference for spicier variants, reduced sodium content, or specific dietary considerations such as gluten-free or organic bouillon. This trend aligns with the broader movement towards personalized nutrition and the recognition that consumers have unique taste preferences and dietary requirements. The ability to customize bouillon products not only enhances consumer satisfaction but also fosters brand loyalty by meeting the diverse needs of the modern consumer.
Segmental Insights
Type Insights
The global market for food products can be categorized into vegetables, fish, and meat segments, with the meat segment holding the largest market share, driven by significant consumption in Western countries. Additionally, rising awareness about the benefits of meat consumption in the Asia Pacific region is anticipated to boost the demand for meat bouillon products in the near future. Vegetable products are forecasted to experience the highest Compound Annual Growth Rate (CAGR) during the projected period. This explains the abundance of vegan bouillon solutions available in various forms such as liquid, gel, semi-liquid, and cubes. Attributes like gluten-free, lactose-free, cholesterol-free, and low-fat content can further enhance the appeal of vegetable bouillon products to consumers. The demand for vegetarian bouillon options is expected to surge in the coming years, particularly driven by the increasing preference for vegetarian diets among the younger generation in developed North American countries like the United States and Canada.
Regional Insights
Europe is the dominating region in the global bouillon market, driven by several key factors such as high consumer demand for convenience foods, a growing preference for flavor enhancers, and an increasing focus on health-conscious eating. The European market is characterized by a strong presence of established bouillon brands and a well-developed food processing industry that consistently introduces new and innovative bouillon products, including those with reduced sodium and enhanced nutritional benefits. The rising popularity of fortified foods and the growing awareness about the health benefits of certain ingredients, like vitamins and minerals, further fuel the demand for bouillon in Europe. Additionally, the region's affluent population, coupled with higher disposable incomes, has led to an increased consumption of premium bouillon products, especially those offering organic, gluten-free, and low-sodium options. Europe also benefits from its advanced distribution network, with bouillon products widely available through both traditional retail channels and online platforms. Furthermore, busy lifestyles and the growing trend of home cooking, especially among younger consumers, have contributed to the rise in bouillon usage for quick and easy meal preparation.
In this report, the global Bouillon Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the global Bouillon Market.
Global Bouillon Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: