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スマートTVスティックの世界市場 - 産業規模、シェア、動向、機会、予測、動画サポートタイプ別、販売チャネル別、地域別、競合分析（2018-2028年）

Smart TV Sticks Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Video Support Type, By Sales Channel, By Region, Competition
出版日: | 発行: TechSci Research | ページ情報: 英文 114 Pages | 納期: 2～3営業日

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スマートTVスティックの世界市場 - 産業規模、シェア、動向、機会、予測、動画サポートタイプ別、販売チャネル別、地域別、競合分析（2018-2028年）
出版日: 2023年03月01日
発行: TechSci Research
ページ情報: 英文 114 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 目次
概要

スマートTVスティックの世界市場は、Netflix、Amazon Prime Video、Disney、HuluなどのOTTプラットフォームに対する需要の高まりにより、予測期間中に上昇すると予測されます。

さらに、各国のブロードバンド接続の普及が進み、インターネット閲覧のスピードが速くなったことも、スマートTVスティック市場の成長を促進するでしょう。

OTTプラットフォームの普及が市場成長に寄与しています。

スマートTVスティックは、OTTプラットフォームの人気上昇により、堅調な成長を遂げています。Netflix、Amazon Prime Video、Disney、HuluなどのOTTプラットフォームは、製品の需要増加に寄与しています。COVID-19では、ほとんどの映画館が閉鎖され、ほとんどの映画やウェブシリーズがOTTプラットフォームで公開されたため、OTTプラットフォームが人気を博しました。そのため、スマートテレビを所有していない消費者は、標準的なテレビをスマートテレビに変身させるだけでなく、広告が途切れることなく、より高い映像品質を提供するスマートTVスティックの購入を希望しました。

インターネットの普及が市場成長の原動力となる

インターネット普及率の上昇により、各国のネットワークカバレッジがスマートTVスティック市場の成長に寄与しています。世界銀行が2020年に提供したデータによると、世界人口の59.9％以上がインターネットに接続していました。さらに、各国の4Gや5Gの登場により、インターネット環境が改善され、低コストで利用できるようになったことが、各国のスマートテレビ用スティックの需要にさらに寄与しています。世界銀行によると、2020年には米国の総人口の90.9％以上がインターネットに接続できるようになり、オンラインコンテンツをストリーミングするためのスマートTVスティック、セットアップボックスなどのデバイスの需要が増加します。

新興国市場の需要増が市場開拓の原動力となる

新興諸国では、インターネットやテレビの普及が進んでおり、スマートTVスティックの需要が高まっています。世界銀行によると、中国では全人口の70％以上、オーストラリアでは全人口の70％以上がインターネットにアクセスできます。さらに、これらの国々では、エンターテインメント産業の発展がスマートテレビ用スティックの需要に寄与しています。報告書によると、世界の映画とエンターテインメント産業は7.2%の成長率で推進されています。

カスタマイズ可能

与えられた市場データをもとに、TechSci Researchは企業の特定のニーズに応じてカスタマイズを提供します。本レポートでは、以下のカスタマイズが可能です：

会社情報

  • 追加市場プレイヤー（最大5社）の詳細分析およびプロファイリング

目次

第1章 イントロダクション

  • 製品概要
  • 本レポートの主なハイライト
  • マーケットカバレッジ
  • 対象となる市場セグメンテーション
  • 調査テニュア検討中

第2章 調査手法

  • 調査目的
  • ベースライン調査手法
  • 主要産業パートナー
  • 主な協会と二次情報
  • 調査手法
  • データの三角測量と検証
  • 前提条件と限界

第3章 エグゼクティブサマリー

  • 市場概要
  • 市場予測
  • キーリージョン
  • 主要セグメント

第4章 VOC (顧客の声) 分析（B2Cモデル分析）

  • サンプルサイズの決定
  • 回答者の属性
    • 男女別
    • 年代別
    • 職業別
  • ブランド認知度
  • 購入意思決定に影響を与える要因
  • 顧客満足度
  • 購入後に直面した課題

第5章 スマートTVスティックの世界市場展望

  • 市場規模・予測
    • 価値観別
    • ボリューム別
  • 市場シェアと予測
    • ビデオサポート別市場シェア分析（非4K、4K、以上）
    • 販売チャネル別市場シェア分析（コンビニエンスストア、ハイパーマーケットb&スーパーマーケット、オンラインチャネル）
    • 地域別市場シェア分析
    • 企業別シェア分析
  • スマートTVスティックの世界市場マッピングと機会評価
    • ビデオサポート市場マッピング＆機会評価別
    • 販売チャネル別市場マッピングと機会評価
    • 地域別マーケットマッピング＆機会評価

第6章 北米スマートTVスティックの市場展望

  • 市場規模・予測
    • 価値観別
    • ボリューム別
  • 市場シェアと予測
    • ビデオサポートの市場シェア分析別
    • 販売チャネル別市場シェア分析
    • 国別市場シェア分析

第7章 欧州スマートTVスティックの市場展望

  • 市場規模・予測
    • 価値観別
    • ボリューム別
  • 市場シェアと予測
    • ビデオサポートの市場シェア分析別
    • 販売チャネル別市場シェア分析
    • 国別市場シェア分析

第8章 アジア太平洋地域のスマートTVスティックの市場展望

  • 市場規模・予測
    • 価値観別
    • ボリューム別
  • 市場シェアと予測
    • ビデオサポートの市場シェア分析別
    • 販売チャネル別市場シェア分析
    • 国別市場シェア分析

第9章 中東・アフリカスマートTVスティックの市場展望

  • 市場規模・予測
    • 価値観別
    • ボリューム別
  • 市場シェアと予測
    • ビデオサポートの市場シェア分析別
    • 販売チャネル別市場シェア分析
    • 国別市場シェア分析

第10章 南米スマートTVスティックの市場展望

  • 市場規模・予測
    • 価値観別
    • ボリューム別
  • 市場シェアと予測
    • ビデオサポートの市場シェア分析別
    • 販売チャネル別市場シェア分析
    • 国別市場シェア分析

第11章 市場力学

  • 促進要因
    • OTTプラットフォームの普及が進む
    • 拡大するインターネット普及率
    • ブロードバンドの普及とネットワークの拡大
  • 課題
    • スマートフォンの台数増加
    • 全チャンネル非対応

第12章 スマートTVスティックの世界市場に対するCOVID-19の影響

  • インパクトアセスメントモデル
    • 影響を受ける主なセグメント
    • 影響を受ける主な地域
    • 影響を受ける主な国
    • 影響を受ける主な流通チャネル

第13章 市場の動向と開拓

  • 新興国からの需要の高まり
  • 成長するエンターテイメント産業
  • 普通のテレビをスマートテレビに変える
  • 技術の進歩が進む
  • 4K、8Kの普及が進む

第14章 ポーターのファイブフォースモデル

  • 競争企業間の敵対関係
  • 買い手の交渉力
  • 供給企業の交渉力
  • 新規参入業者の脅威
  • 代替品の脅威

第15章 SWOT分析

  • ストレングス
  • 弱点
  • 機会
  • 脅威

第16章 競合情勢

  • 企業プロファイル
    • Amazon.com, Inc.
      • 会社概要
      • 製品・サービス
      • 財務情報（報告されているもの）
      • 主要市場の焦点と地理的プレゼンス
      • 最近の動向
      • キーマネジメントパーソン
    • Apple Inc.
    • Shenzhen Rikomagic Tech Corp., Ltd
    • CloudWalker Streaming Technologies Pvt. Ltd.
    • Roku, Inc.
    • ASUSTeK Computer Inc.
    • Sky PLC
    • Alphabet, Inc.
    • Shenzhen Tomato Technology Co., Ltd
    • Xiaomi Corp.

第17章 戦略的提言/アクションプラン

  • 主な注力分野
  • 対象地域・国
  • 対象動画サポートカテゴリ
  • 対象販売チャネル

第18章 調査会社について・免責事項

（注：企業リストは、お客様のご要望に応じてカスタマイズ可能です）

目次
Product Code: 14205

The Global Smart Tv Sticks Market is projected to rise in the forecast period owing to the rising demand for OTT platforms such as Netflix, Amazon Prime Video, Disney, and Hulu, contributing to the product's increased demand. Moreover, the rising penetration of broadband connection in different countries, with results in faster internet surfing speed, will drive the market growth of the smart tv sticks market.

A few well-known companies have begun offering online streaming services. As a result, smart TV sticks are highly sought after globally. Additionally, there aren't many commercial breaks or interruptions when watching, which is turning out to be the most significant feature boosting the growth of the global market for smart TV sticks. Moreover, the increasing video quality provided by the fire tv stick is also fueling the market growth as the entertainment industry is evolving. Most of the movies being created are of high video quality, such as 4K, 8K, etc., thus, fueling the demand for smart tv sticks in various countries. According to a report, Amazon, Inc. sold more than 150 million smart tv sticks in 2021.

The Smart TV Stick is a media streaming device that transforms the TV into a smart one. It enables users to access their preferred TV series and movies from well-known streaming services like Netflix, Hulu, HBO Max, Disney+, and Amazon Prime in one location on a famous, simple-to-use platform. Furthermore, the Smart TV Stick supports various apps that can replace the cable if customers choose not to subscribe to cable services. By subscribing to live streaming services (such as Sling TV, Hulu + Live TV, YouTube TV, FuboTV, and others) to view your preferred TV shows, sports, news, and other live shows or on demand. While OTT viewing has entered the mainstream in the US, other nations are starting to catch on, which is driving up demand for smart TV sticks. Since Amazon has its own e-commerce platform, its smart TV sticks have seen consistent, significant growth on a global scale. Due to the fewer nations where other providers' direct-to-consumer web solutions are available, growth has been slightly slower. Additionally, Google is increasing the market share of its Chromecast-branded smart TV sticks.

The increasing popularity of OTT Platforms is Aiding the Market Growth.

Smart tv sticks are witnessing robust growth owing to the rising popularity of OTT platforms. OTT platforms such as Netflix, Amazon Prime Video, Disney, Hulu, etc., contribute to the product's increased demand. During COVID-19, most movie theaters were closed, and OTT platforms gained popularity as most movies; web series were being released on OTT platforms. Thus, the consumers who didn't own a smart television preferred to purchase smart tv sticks as they not only transformed their standard television into a smart television but also provided higher video quality with no advertisement interruptions.

Growing Penetration of the Internet is Fueling the Market Growth

Due to rising internet penetration, network coverage in different countries contributes to the growth of the smart tv sticks market. As per the data provided by World Bank in 2020, more than 59.9% of the world's population had an internet connection. Moreover, the internet is improving owing to the launch of 4G and 5G in various countries with low cost will further contribute to the demand for smart tv sticks in different countries. According to World Bank, in 2020, more than 90.9% of the total population in the United States had an internet connection, resulting in increased demand for devices such as smart tv sticks, set-up boxes, etc., for streaming online content.

Increasing Demand from Developing Countries Will Drive the Market Growth

The demand for smart tv sticks is rising in developing countries owing to the rising penetration of the internet and television in these countries. According to World Bank, in China, more than 70% of the total population has access to the internet, and in Australia, more than 70% of the total population has internet access. Moreover, the rising entertainment industry in these countries is contributing to the demand for smart tv sticks. As per a report, the global movies and entertainment industry is propelling at a growth of 7.2%.

Market Segmentation

The Smart TV Sticks Market is segmented based on video support and sales channel. Based on video support type, the market is fragmented into non-4K, 4K, and above. Based on sales channels, the market is fragmented into convenience stores, supermarkets & hypermarkets, and online channels. Along with this, the market analysis studies the regional segmentation to draw regional Market Segmentation, divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Company Profiles

Amazon.com, Inc., Apple Inc., Shenzhen Rikomagic Tech, CloudWalker Streaming Technologies, Roku, Inc., ASUSTeK Computer, Sky PLC, Alphabet, Inc., Shenzhen Tomato Technology, Xiaomi Corp., are among the prominent market players in the global platform that lead the market growth of the global smart TV stick market.

Report Scope

In this report, the global smart tv sticks market has been segmented into the following categories, in addition to the industry trends, which have also been detailed below:

Global Smart TV Sticks Market, By Product Type:

  • Non-4K
  • 4K and Above
  • High

Global Smart TV Sticks Market, By Sales Channel:

  • Convenience Stores
  • Hypermarket & Supermarket
  • Online Channels

Global Smart TV Sticks Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • United Kingdom
    • Italy
    • Spain
    • Netherlands
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Vietnam
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • UAE
    • Turkey
  • South America
    • Brazil
    • Argentina
    • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global smart TV sticks market.

Available Customizations

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customer Analysis (B2C Model Analysis)

  • 4.1. Sample Size Determination
  • 4.2. Respondent Demographics
    • 4.2.1. By Gender
    • 4.2.2. By Age
    • 4.2.3. By Occupation
  • 4.3. Brand Awareness
  • 4.4. Factors Influencing Purchase Decision
  • 4.5. Customer Satisfaction
  • 4.6. Challenges Faced After Purchase

5. Global Smart TV Sticks Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
    • 5.1.2. By Volume
  • 5.2. Market Share & Forecast
    • 5.2.1. By Video Support Market Share Analysis (Non-4K, 4K and Above)
    • 5.2.2. By Sales Channel Market Share Analysis (Convenience Store, Hypermarket b& Supermarket, Online Channels)
    • 5.2.3. By Regional Market Share Analysis
      • 5.2.3.1. North America Market Analysis
      • 5.2.3.2. Europe Market Analysis
      • 5.2.3.3. Asia -Pacific Market Analysis
      • 5.2.3.4. Middle East & Africa Market Analysis
      • 5.2.3.5. South America Market Analysis
    • 5.2.4. By Company Market Share Analysis
  • 5.3. Global Smart TV Sticks Market Mapping & Opportunity Assessment
    • 5.3.1. By Video Support Market Mapping & Opportunity Assessment
    • 5.3.2. By Sales Channel Market Mapping & Opportunity Assessment
    • 5.3.3. By Regional Market Mapping & Opportunity Assessment

6. North America Smart TV Sticks Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
    • 6.1.2. By Volume
  • 6.2. Market Share & Forecast
    • 6.2.1. By Video Support Market Share Analysis
    • 6.2.2. By Sales Channel Market Share Analysis
    • 6.2.3. By Country Market Share Analysis
      • 6.2.3.1. United States Smart TV Sticks Market Outlook
        • 6.2.3.1.1. Market Size & Forecast
        • 6.2.3.1.1.1. By Value
        • 6.2.3.1.1.2. By Volume
        • 6.2.3.1.2. Market Share & Forecast
        • 6.2.3.1.2.1. By Video Support Market Share Analysis
        • 6.2.3.1.2.2. By Sales Channel Market Share Analysis
      • 6.2.3.2. Canada Smart TV Sticks Market Outlook
        • 6.2.3.2.1. Market Size & Forecast
        • 6.2.3.2.1.1. By Value
        • 6.2.3.2.1.2. By Volume
        • 6.2.3.2.2. Market Share & Forecast
        • 6.2.3.2.2.1. By Video Support Market Share Analysis
        • 6.2.3.2.2.2. By Sales Channel Market Share Analysis
      • 6.2.3.3. Mexico Smart TV Sticks Market Outlook
        • 6.2.3.3.1. Market Size & Forecast
        • 6.2.3.3.1.1. By Value
        • 6.2.3.3.1.2. By Volume
        • 6.2.3.3.2. Market Share & Forecast
        • 6.2.3.3.2.1. By Video Support Market Share Analysis
        • 6.2.3.3.2.2. By Sales Channel Market Share Analysis

7. Europe Smart TV Sticks Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
    • 7.1.2. By Volume
  • 7.2. Market Share & Forecast
    • 7.2.1. By Video Support Market Share Analysis
    • 7.2.2. By Sales Channel Market Share Analysis
    • 7.2.3. By Country Market Share Analysis
      • 7.2.3.1. France Smart TV Sticks Market Outlook
        • 7.2.3.1.1. Market Size & Forecast
        • 7.2.3.1.1.1. By Value
        • 7.2.3.1.1.2. By Volume
        • 7.2.3.1.2. Market Share & Forecast
        • 7.2.3.1.2.1. By Video Support Market Share Analysis
        • 7.2.3.1.2.2. By Sales Channel Market Share Analysis
      • 7.2.3.2. Germany Smart TV Sticks Market Outlook
        • 7.2.3.2.1. Market Size & Forecast
        • 7.2.3.2.1.1. By Value
        • 7.2.3.2.1.2. By Volume
        • 7.2.3.2.2. Market Share & Forecast
        • 7.2.3.2.2.1. By Video Support Market Share Analysis
        • 7.2.3.2.2.2. By Sales Channel Market Share Analysis
      • 7.2.3.3. Spain Smart TV Sticks Market Outlook
        • 7.2.3.3.1. Market Size & Forecast
        • 7.2.3.3.1.1. By Value
        • 7.2.3.3.1.2. By Volume
        • 7.2.3.3.2. Market Share & Forecast
        • 7.2.3.3.2.1. By Video Support Market Share Analysis
        • 7.2.3.3.2.2. By Sales Channel Market Share Analysis
      • 7.2.3.4. Netherlands Smart TV Sticks Market Outlook
        • 7.2.3.4.1. Market Size & Forecast
        • 7.2.3.4.1.1. By Value
        • 7.2.3.4.1.2. By Volume
        • 7.2.3.4.2. Market Share & Forecast
        • 7.2.3.4.2.1. By Video Support Market Share Analysis
        • 7.2.3.4.2.2. By Sales Channel Market Share Analysis
      • 7.2.3.5. United Kingdom Smart TV Sticks Market Outlook
        • 7.2.3.5.1. Market Size & Forecast
        • 7.2.3.5.1.1. By Value
        • 7.2.3.5.1.2. By Volume
        • 7.2.3.5.2. Market Share & Forecast
        • 7.2.3.5.2.1. By Video Support Market Share Analysis
        • 7.2.3.5.2.2. By Sales Channel Market Share Analysis

8. Asia-Pacific Smart TV Sticks Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
    • 8.1.2. By Volume
  • 8.2. Market Share & Forecast
    • 8.2.1. By Video Support Market Share Analysis
    • 8.2.2. By Sales Channel Market Share Analysis
    • 8.2.3. By Country Market Share Analysis
      • 8.2.3.1. China Smart TV Sticks Market Outlook
        • 8.2.3.1.1. Market Size & Forecast
        • 8.2.3.1.1.1. By Value
        • 8.2.3.1.1.2. By Volume
        • 8.2.3.1.2. Market Share & Forecast
        • 8.2.3.1.2.1. By Video Support Market Share Analysis
        • 8.2.3.1.2.2. By Sales Channel Market Share Analysis
      • 8.2.3.2. Japan Smart TV Sticks Market Outlook
        • 8.2.3.2.1. Market Size & Forecast
        • 8.2.3.2.1.1. By Value
        • 8.2.3.2.1.2. By Volume
        • 8.2.3.2.2. Market Share & Forecast
        • 8.2.3.2.2.1. By Video Support Market Share Analysis
        • 8.2.3.2.2.2. By Sales Channel Market Share Analysis
      • 8.2.3.3. India Smart TV Sticks Market Outlook
        • 8.2.3.3.1. Market Size & Forecast
        • 8.2.3.3.1.1. By Value
        • 8.2.3.3.1.2. By Volume
        • 8.2.3.3.2. Market Share & Forecast
        • 8.2.3.3.2.1. By Video Support Market Share Analysis
        • 8.2.3.3.2.2. By Sales Channel Market Share Analysis
      • 8.2.3.4. Vietnam Smart TV Sticks Market Outlook
        • 8.2.3.4.1. Market Size & Forecast
        • 8.2.3.4.1.1. By Value
        • 8.2.3.4.1.2. By Volume
        • 8.2.3.4.2. Market Share & Forecast
        • 8.2.3.4.2.1. By Video Support Market Share Analysis
        • 8.2.3.4.2.2. By Sales Channel Market Share Analysis
      • 8.2.3.5. South Korea Smart TV Sticks Market Outlook
        • 8.2.3.5.1. Market Size & Forecast
        • 8.2.3.5.1.1. By Value
        • 8.2.3.5.1.2. By Volume
        • 8.2.3.5.2. Market Share & Forecast
        • 8.2.3.5.2.1. By Video Support Market Share Analysis
        • 8.2.3.5.2.2. By Sales Channel Market Share Analysis
      • 8.2.3.6. Indonesia Smart TV Sticks Market Outlook
        • 8.2.3.6.1. Market Size & Forecast
        • 8.2.3.6.1.1. By Value
        • 8.2.3.6.1.2. By Volume
        • 8.2.3.6.2. Market Share & Forecast
        • 8.2.3.6.2.1. By Video Support Market Share Analysis
        • 8.2.3.6.2.2. By Sales Channel Market Share Analysis

9. Middle East & Africa Smart TV Sticks Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
    • 9.1.2. By Volume
  • 9.2. Market Share & Forecast
    • 9.2.1. By Video Support Market Share Analysis
    • 9.2.2. By Sales Channel Market Share Analysis
    • 9.2.3. By Country Market Share Analysis
      • 9.2.3.1. South Africa Smart TV Sticks Market Outlook
        • 9.2.3.1.1. Market Size & Forecast
        • 9.2.3.1.1.1. By Value
        • 9.2.3.1.1.2. By Volume
        • 9.2.3.1.2. Market Share & Forecast
        • 9.2.3.1.2.1. By Video Support Market Share Analysis
        • 9.2.3.1.2.2. By Sales Channel Market Share Analysis
      • 9.2.3.2. Saudi Arabia Smart TV Sticks Market Outlook
        • 9.2.3.2.1. Market Size & Forecast
        • 9.2.3.2.1.1. By Value
        • 9.2.3.2.1.2. By Volume
        • 9.2.3.2.2. Market Share & Forecast
        • 9.2.3.2.2.1. By Video Support Market Share Analysis
        • 9.2.3.2.2.2. By Sales Channel Market Share Analysis
      • 9.2.3.3. UAE Smart TV Sticks Market Outlook
        • 9.2.3.3.1. Market Size & Forecast
        • 9.2.3.3.1.1. By Value
        • 9.2.3.3.1.2. By Volume
        • 9.2.3.3.2. Market Share & Forecast
        • 9.2.3.3.2.1. By Video Support Market Share Analysis
        • 9.2.3.3.2.2. By Sales Channel Market Share Analysis
      • 9.2.3.4. Turkey Smart TV Sticks Market Outlook
        • 9.2.3.4.1. Market Size & Forecast
        • 9.2.3.4.1.1. By Value
        • 9.2.3.4.1.2. By Volume
        • 9.2.3.4.2. Market Share & Forecast
        • 9.2.3.4.2.1. By Video Support Market Share Analysis
        • 9.2.3.4.2.2. By Sales Channel Market Share Analysis

10. South America Smart TV Sticks Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
    • 10.1.2. By Volume
  • 10.2. Market Share & Forecast
    • 10.2.1. By Video Support Market Share Analysis
    • 10.2.2. By Sales Channel Market Share Analysis
    • 10.2.3. By Country Market Share Analysis
      • 10.2.3.1. Argentina Smart TV Sticks Market Outlook
        • 10.2.3.1.1. Market Size & Forecast
        • 10.2.3.1.1.1. By Value
        • 10.2.3.1.1.2. By Volume
        • 10.2.3.1.2. Market Share & Forecast
        • 10.2.3.1.2.1. By Video Support Market Share Analysis
        • 10.2.3.1.2.2. By Sales Channel Market Share Analysis
      • 10.2.3.2. Colombia Smart TV Sticks Market Outlook
        • 10.2.3.2.1. Market Size & Forecast
        • 10.2.3.2.1.1. By Value
        • 10.2.3.2.1.2. By Volume
        • 10.2.3.2.2. Market Share & Forecast
        • 10.2.3.2.2.1. By Video Support Market Share Analysis
        • 10.2.3.2.2.2. By Sales Channel Market Share Analysis
      • 10.2.3.3. Brazil Smart TV Sticks Market Outlook
        • 10.2.3.3.1. Market Size & Forecast
        • 10.2.3.3.1.1. By Value
        • 10.2.3.3.1.2. By Volume
        • 10.2.3.3.2. Market Share & Forecast
        • 10.2.3.3.2.1. By Video Support Market Share Analysis
        • 10.2.3.3.2.2. By Sales Channel Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
    • 11.1.1. Rising popularity of OTT platforms
    • 11.1.2. Growing internet penetration
    • 11.1.3. Increasing broadband coverage and network
  • 11.2. Challenges
    • 11.2.1. Rising number of smartphones
    • 11.2.2. Non-availability of all channels

12. Impact of COVID-19 on Global Smart TV Sticks Market

  • 12.1. Impact Assessment Model
    • 12.1.1. Key Segments Impacted
    • 12.1.2. Key Regions Impacted
    • 12.1.3. Key Countries Impacted
    • 12.1.4. Key Distribution Channel Impacted

13. Market Trends & Developments

  • 13.1. Rising demand from developing countries
  • 13.2. Growing entertainment industry
  • 13.3. Conversion of normal television to smart television
  • 13.4. Increasing technological advancements
  • 13.5. Rising penetration of 4K and 8K

14. Porter's Five Forces Model

  • 14.1. Competitive Rivalry
  • 14.2. Bargaining Power of Buyer
  • 14.3. Bargaining Power of Supplier
  • 14.4. Threat of New Entrants
  • 14.5. Threat of Substitutes

15. SWOT Analysis

  • 15.1. Strengths
  • 15.2. Weaknesses
  • 15.3. Opportunities
  • 15.4. Threats

16. Competitive Landscape

  • 16.1. Company Profiles
    • 16.1.1. Amazon.com, Inc.
      • 16.1.1.1. Company Details
      • 16.1.1.2. Product & Services
      • 16.1.1.3. Financials (As Reported)
      • 16.1.1.4. Key Market Focus & Geographical Presence
      • 16.1.1.5. Recent Developments
      • 16.1.1.6. Key Management Personnel
    • 16.1.2. Apple Inc.
      • 16.1.2.1. Company Details
      • 16.1.2.2. Product & Services
      • 16.1.2.3. Financials (As Reported)
      • 16.1.2.4. Key Market Focus & Geographical Presence
      • 16.1.2.5. Recent Developments
      • 16.1.2.6. Key Management Personnel
    • 16.1.3. Shenzhen Rikomagic Tech Corp., Ltd
      • 16.1.3.1. Company Details
      • 16.1.3.2. Product & Services
      • 16.1.3.3. Financials (As Reported)
      • 16.1.3.4. Key Market Focus & Geographical Presence
      • 16.1.3.5. Recent Developments
      • 16.1.3.6. Key Management Personnel
    • 16.1.4. , CloudWalker Streaming Technologies Pvt. Ltd.
      • 16.1.4.1. Company Details
      • 16.1.4.2. Product & Services
      • 16.1.4.3. Financials (As Reported)
      • 16.1.4.4. Key Market Focus & Geographical Presence
      • 16.1.4.5. Recent Developments
      • 16.1.4.6. Key Management Personnel
    • 16.1.5. Roku, Inc.
      • 16.1.5.1. Company Details
      • 16.1.5.2. Product & Services
      • 16.1.5.3. Financials (As Reported)
      • 16.1.5.4. Key Market Focus & Geographical Presence
      • 16.1.5.5. Recent Developments
      • 16.1.5.6. Key Management Personnel
    • 16.1.6. ASUSTeK Computer Inc.
      • 16.1.6.1. Company Details
      • 16.1.6.2. Product & Services
      • 16.1.6.3. Financials (As Reported)
      • 16.1.6.4. Key Market Focus & Geographical Presence
      • 16.1.6.5. Recent Developments
      • 16.1.6.6. Key Management Personnel
    • 16.1.7. Sky PLC
      • 16.1.7.1. Company Details
      • 16.1.7.2. Product & Services
      • 16.1.7.3. Financials (As Reported)
      • 16.1.7.4. Key Market Focus & Geographical Presence
      • 16.1.7.5. Recent Developments
      • 16.1.7.6. Key Management Personnel
    • 16.1.8. Alphabet, Inc.
      • 16.1.8.1. Company Details
      • 16.1.8.2. Product & Services
      • 16.1.8.3. Financials (As Reported)
      • 16.1.8.4. Key Market Focus & Geographical Presence
      • 16.1.8.5. Recent Developments
      • 16.1.8.6. Key Management Personnel
    • 16.1.9. Shenzhen Tomato Technology Co., Ltd
      • 16.1.9.1. Company Details
      • 16.1.9.2. Product & Services
      • 16.1.9.3. Financials (As Reported)
      • 16.1.9.4. Key Market Focus & Geographical Presence
      • 16.1.9.5. Recent Developments
      • 16.1.9.6. Key Management Personnel
    • 16.1.10. Xiaomi Corp.
      • 16.1.10.1. Company Details
      • 16.1.10.2. Product & Services
      • 16.1.10.3. Financials (As Reported)
      • 16.1.10.4. Key Market Focus & Geographical Presence
      • 16.1.10.5. Recent Developments
      • 16.1.10.6. Key Management Personnel

17. Strategic Recommendations/Action Plan

  • 17.1. Key Focus Areas
  • 17.2. Target Regions & Countries
  • 17.3. Target Video Support Category
  • 17.4. Target Sales Channel

18. About Us & Disclaimer

(Note: The companies list can be customized based on the client requirements.)