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表紙：AdTech (アドテック) の世界市場 (～2027年)：タイプ・組織規模・価格タイプ・エンドユーザー・チャネルタイプ・地域別の競合分析・市場予測・成長機会
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AdTech (アドテック) の世界市場 (～2027年)：タイプ・組織規模・価格タイプ・エンドユーザー・チャネルタイプ・地域別の競合分析・市場予測・成長機会

Global Ad Tech Market, By Type, By Organization Size, By Pricing Type, By End User, By Channel Type, By Region, Competition Forecast & Opportunities, 2027
出版日: | 発行: TechSci Research | ページ情報: 英文 116 Pages | 納期: 2～3営業日

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AdTech (アドテック) の世界市場 (～2027年)：タイプ・組織規模・価格タイプ・エンドユーザー・チャネルタイプ・地域別の競合分析・市場予測・成長機会
出版日: 2022年07月01日
発行: TechSci Research
ページ情報: 英文 116 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 目次
概要

世界のAdTech (アドテック) の市場は予測期間中の2023年から2027年にかけて安定したCAGRで成長すると予測されています。

5G技術の展開見通しや、デジタルメディアとしてモバイル機器を優先的に使用するといった消費者の好みのシフトが同市場の需要を牽引しています。また、デジタル化の進展や、ワークフローや従業員の生産性向上のための企業によるデジタル支出の増加も今後数年の市場成長を促進すると予想されています。

当レポートでは、世界のAdTech (アドテック) の市場を調査し、市場概要、市場規模の推移・予測、各種区分・地域/主要国別の内訳、市場への各種影響因子の分析、競合環境、市場シェア、主要企業のプロファイルなどをまとめています。

第1章 製品概要

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 COVID-19：世界のAdTech (アドテック) 市場に与える影響

第5章 顧客の声

第6章 世界のAdTech (アドテック) 市場の見通し

  • 市場規模・予測
  • 市場シェア・予測
    • タイプ別 (クラウドベース・オンプレミス)
    • 組織規模別 (大企業・中小企業)
    • 価格タイプ別 (固定月額料金・広告費手数料・非表示入札マークアップ)
    • エンドユーザー別 (社内メディアバイヤー・広告代理店・ウェブサイトオーナー・アプリ開発者・広告ネットワーク)
    • チャネルタイプ別 (ディスプレイ広告・ビデオ広告・PPC・ソーシャルメディア広告・CTV・DOOH)
    • 地域別 (北米・欧州・アジア太平洋・南米・中東&アフリカ)
    • 企業別
  • 市場マップ

第7章 北米のAdTech (アドテック) 市場の見通し

  • 市場規模・予測
  • 市場シェア・予測
    • タイプ別
    • 組織規模別
    • 価格タイプ別
    • エンドユーザー別
    • チャネルタイプ別
    • 国別
  • 国別分析

第8章 欧州のAdTech (アドテック) 市場の見通し

  • 市場規模・予測
  • 市場シェア・予測
    • タイプ別
    • 組織規模別
    • 価格タイプ別
    • エンドユーザー別
    • チャネルタイプ別
    • 国別
  • 国別分析

第9章 アジア太平洋のAdTech (アドテック) 市場の見通し

  • 市場規模・予測
  • 市場シェア・予測
    • タイプ別
    • 組織規模別
    • 価格タイプ別
    • エンドユーザー別
    • チャネルタイプ別
    • 国別
  • 国別分析

第10章 中東&アフリカのAdTech (アドテック) 市場の見通し

  • 市場規模・予測
  • 市場シェア・予測
    • タイプ別
    • 組織規模別
    • 価格タイプ別
    • エンドユーザー別
    • チャネルタイプ別
    • 国別
  • 国別分析

第11章 南米のAdTech (アドテック) 市場の見通し

  • 市場規模・予測
  • 市場シェア・予測
    • タイプ別
    • 組織規模別
    • 価格タイプ別
    • エンドユーザー別
    • チャネルタイプ別
    • 国別
  • 国別分析

第12章 市場力学

  • 促進要因
  • 課題

第13章 市場動向・市場展開

第14章 競合情勢

  • 競合の見通し
  • 企業プロファイル (主要10企業)
    • WPP Group PLC
    • Omnicom Group Inc.
    • Publicis Groupe SA.
    • Interpublic Group of Companies, Inc.
    • Adobe Inc
    • Google LLC
    • The Trade Desk Inc
    • Criteo SA
    • IgnitionOne, Inc.
    • MediaMath Inc.

第15章 戦略的推奨事項

目次
Product Code: 7292

The global ad tech market is expected to witness a growth of steady CAGR in the forecast period, 2023-2027. Factors such as the expected roll-out of 5G technology and the shift to consumer preference to use mobile devices as preferred digital media are primarily driving the demand for the global ad tech market. The ongoing digitization trend and the rise in digital spending by enterprises to improve workflow and productivity of employees is expected to fuel the makret growth in the coming years. Also, the surge in investments by the market players to improve the response time and the flourishing advertising industry are further expected to influence the market demand.

The global ad tech market is segmented into type, organization size, pricing type, end user, channel type, regional distribution, and competitive landscape. Based on regional analysis, North America is expected to capture the highest market share in the next five years.

WPP Group PLC, Omnicom Group Inc., Publicis Groupe SA, Interpublic Group of Companies, Inc., Adobe Inc., Google LLC, The Trade Desk Inc., Criteo SA, IgnitionOne, Inc., MediaMath Inc. are the major market players operating in the global ad tech market.

Years considered for this report:

Historical Years: 2017-2020

Base Year: 2021

Estimated Year: 2022E

Forecast Period: 2023F-2027F

Objective of the Study:

  • To analyze the historical growth in the market size of global ad tech market from 2017 to 2021.
  • To estimate and forecast the market size of global ad tech market from 2022E to 2027F and growth rate until 2027F.
  • To classify and forecast global ad tech market based on type, organization size, pricing type, end user, channel type, regional distribution, and competitive landscape.
  • To identify dominant region or segment in the global ad tech.
  • To identify drivers and challenges for global ad tech.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global ad tech market.
  • To identify and analyze the profile of leading players operating in global ad tech market.
  • To identify key sustainable strategies adopted by market players in global ad tech market.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of companies across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the companies, which could not be identified due to the limitations of secondary research. TechSci Research analyzed the presence of all major players across the globe.

TechSci Research calculated the market size of global ad tech market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Ad tech companies
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to ad tech

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as companies, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global ad tech market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Ad Tech Market, By Type:

Cloud-Based

On Premises

  • Ad Tech Market, By Organization Size:

Large Enterprises

SMEs

  • Ad Tech Market, By Pricing Type:

Fixed Monthly Fee

Ad Spend Commission

Hidden Bid Markups

  • Ad Tech Market, By End User:

In-House Media Buyers

Ad Agencies

Website Owners

App Developers

Ad Networks

  • Ad Tech Market, By Channel Type:

Display Advertising

Video Advertising

PPC

Social Media Advertising

CTV

DOOH

  • Ad Tech Market, By Region:

North America

  • United States
  • Canada
  • Mexico

Europe

  • United Kingdom
  • Germany
  • France
  • Spain
  • Italy

Asia-Pacific

  • China
  • India
  • Japan
  • Australia
  • South Korea

Middle East & Africa

  • Saudi Arabia
  • South Africa
  • UAE

South America

  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global ad tech market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

2. Research Methodology

3. Executive Summary

4. Impact of COVID-19 on Global Ad Tech Market

5. Voice of Customer

6. Global Ad Tech Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type (Cloud-Based, On Premises)
    • 6.2.2. By Organization Size (Large Enterprises & SMEs)
    • 6.2.3. By Pricing Type (Fixed Monthly Fee, Ad Spend Commission, Hidden Bid Markups)
    • 6.2.4. By End User (In-House Media Buyers, Ad Agencies, Website Owners, App Developers, Ad Networks)
    • 6.2.5. By Channel Type (Display Advertising, Video Advertising, PPC, Social Media Advertising, CTV, DOOH)
    • 6.2.6. By Region (North America, Europe, Asia-Pacific, South America, Middle East & Africa)
    • 6.2.7. By Company (2021)
  • 6.3. Market Map

7. North America Ad Tech Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Organization Size
    • 7.2.3. By Pricing Type
    • 7.2.4. By End User
    • 7.2.5. By Channel Type
    • 7.2.6. By Country (United States; Canada; Mexico)
  • 7.3. North America: Country Analysis
    • 7.3.1. United States Ad Tech Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Organization Size
        • 7.3.1.2.3. By Pricing Type
        • 7.3.1.2.4. By End User
        • 7.3.1.2.5. By Channel Type
    • 7.3.2. Canada Ad Tech Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Organization Size
        • 7.3.2.2.3. By Pricing Type
        • 7.3.2.2.4. By End User
        • 7.3.2.2.5. By Channel Type
    • 7.3.3. Mexico Ad Tech Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Organization Size
        • 7.3.3.2.3. By Pricing Type
        • 7.3.3.2.4. By End User
        • 7.3.3.2.5. By Channel Type

8. Europe Ad Tech Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Organization Size
    • 8.2.3. By Pricing Type
    • 8.2.4. By End User
    • 8.2.5. By Channel Type
    • 8.2.6. By Country (France; Germany; UK; Italy; Spain)
  • 8.3. Europe: Country Analysis
    • 8.3.1. France Ad Tech Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Organization Size
        • 8.3.1.2.3. By Pricing Type
        • 8.3.1.2.4. By End User
        • 8.3.1.2.5. By Channel Type
    • 8.3.2. Germany Ad Tech Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Organization Size
        • 8.3.2.2.3. By Pricing Type
        • 8.3.2.2.4. By End User
        • 8.3.2.2.5. By Channel Type
    • 8.3.3. United Kingdom Ad Tech Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Organization Size
        • 8.3.3.2.3. By Pricing Type
        • 8.3.3.2.4. By End User
        • 8.3.3.2.5. By Channel Type
    • 8.3.4. Italy Ad Tech Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Organization Size
        • 8.3.4.2.3. By Pricing Type
        • 8.3.4.2.4. By End User
        • 8.3.4.2.5. By Channel Type
    • 8.3.5. Spain Ad Tech Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Organization Size
        • 8.3.5.2.3. By Pricing Type
        • 8.3.5.2.4. By End User
        • 8.3.5.2.5. By Channel Type

9. Asia-Pacific Ad Tech Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Organization Size
    • 9.2.3. By Pricing Type
    • 9.2.4. By End User
    • 9.2.5. By Channel Type
    • 9.2.6. By Country (China; India; Japan; South Korea; Australia)
  • 9.3. Asia-Pacific: Country Analysis
    • 9.3.1. China Ad Tech Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Organization Size
        • 9.3.1.2.3. By Pricing Type
        • 9.3.1.2.4. By End User
        • 9.3.1.2.5. By Channel Type
    • 9.3.2. India Ad Tech Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Organization Size
        • 9.3.2.2.3. By Pricing Type
        • 9.3.2.2.4. By End User
        • 9.3.2.2.5. By Channel Type
    • 9.3.3. Japan Ad Tech Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Organization Size
        • 9.3.3.2.3. By Pricing Type
        • 9.3.3.2.4. By End User
        • 9.3.3.2.5. By Channel Type
    • 9.3.4. South Korea Ad Tech Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Type
        • 9.3.4.2.2. By Organization Size
        • 9.3.4.2.3. By Pricing Type
        • 9.3.4.2.4. By End User
        • 9.3.4.2.5. By Channel Type
    • 9.3.5. Australia Ad Tech Market Outlook
      • 9.3.5.1. Market Size & Forecast
        • 9.3.5.1.1. By Value
      • 9.3.5.2. Market Share & Forecast
        • 9.3.5.2.1. By Type
        • 9.3.5.2.2. By Organization Size
        • 9.3.5.2.3. By Pricing Type
        • 9.3.5.2.4. By End User
        • 9.3.5.2.5. By Channel Type

10. Middle East and Africa Ad Tech Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Organization Size
    • 10.2.3. By Pricing Type
    • 10.2.4. By End User
    • 10.2.5. By Channel Type
    • 10.2.6. By Country (UAE; Saudi Arabia; South Africa)
  • 10.3. MEA: Country Analysis
    • 10.3.1. South Africa Ad Tech Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Organization Size
        • 10.3.1.2.3. By Pricing Type
        • 10.3.1.2.4. By End User
        • 10.3.1.2.5. By Channel Type
    • 10.3.2. Saudi Arabia Ad Tech Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Organization Size
        • 10.3.2.2.3. By Pricing Type
        • 10.3.2.2.4. By End User
        • 10.3.2.2.5. By Channel Type
    • 10.3.3. UAE Ad Tech Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Organization Size
        • 10.3.3.2.3. By Pricing Type
        • 10.3.3.2.4. By End User
        • 10.3.3.2.5. By Channel Type

11. South America Ad Tech Market Outlook

  • 11.1. Market Size & Forecast
    • 11.1.1. By Value & Volume
  • 11.2. Market Share & Forecast
    • 11.2.1. By Type
    • 11.2.2. By Organization Size
    • 11.2.3. By Pricing Type
    • 11.2.4. By End User
    • 11.2.5. By Channel Type
    • 11.2.6. By Country (Brazil; Argentina; Colombia)
  • 11.3. South America: Country Analysis
    • 11.3.1. Brazil Ad Tech Market Outlook
      • 11.3.1.1. Market Size & Forecast
        • 11.3.1.1.1. By Value
      • 11.3.1.2. Market Share & Forecast
        • 11.3.1.2.1. By Type
        • 11.3.1.2.2. By Organization Size
        • 11.3.1.2.3. By Pricing Type
        • 11.3.1.2.4. By End User
        • 11.3.1.2.5. By Channel Type
    • 11.3.2. Argentina Ad Tech Market Outlook
      • 11.3.2.1. Market Size & Forecast
        • 11.3.2.1.1. By Value
      • 11.3.2.2. Market Share & Forecast
        • 11.3.2.2.1. By Type
        • 11.3.2.2.2. By Organization Size
        • 11.3.2.2.3. By Pricing Type
        • 11.3.2.2.4. By End User
        • 11.3.2.2.5. By Channel Type
    • 11.3.3. Colombia Ad Tech Market Outlook
      • 11.3.3.1. Market Size & Forecast
        • 11.3.3.1.1. By Value
      • 11.3.3.2. Market Share & Forecast
        • 11.3.3.2.1. By Type
        • 11.3.3.2.2. By Organization Size
        • 11.3.3.2.3. By Pricing Type
        • 11.3.3.2.4. By End User
        • 11.3.3.2.5. By Channel Type

12. Market Dynamics

  • 12.1. Drivers
  • 12.2. Challenges

13. Market Trends & Developments

14. Competitive Landscape

  • 14.1. Competition Outlook
  • 14.2. Global Players Profiled (Leading Companies)
    • 14.2.1. WPP Group PLC
    • 14.2.2. Omnicom Group Inc.
    • 14.2.3. Publicis Groupe SA.
    • 14.2.4. Interpublic Group of Companies, Inc.
    • 14.2.5. Adobe Inc
    • 14.2.6. Google LLC
    • 14.2.7. The Trade Desk Inc
    • 14.2.8. Criteo SA
    • 14.2.9. IgnitionOne, Inc.
    • 14.2.10. MediaMath Inc.

15. Strategic Recommendations