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マシュマロ：市場規模と予測 (2021～2031年)、世界・地域シェア、動向、成長機会 - 分析範囲 (種類別、カテゴリー別、流通チャネル別、地域別)

Marshmallow Market Size and Forecast 2021 - 2031, Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type, Category, Distribution Channel, and Geography

出版日
ページ情報
英文 165 Pages
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本日の銀行送金レート: 1USD=149.29円
マシュマロ：市場規模と予測 (2021～2031年)、世界・地域シェア、動向、成長機会 - 分析範囲 (種類別、カテゴリー別、流通チャネル別、地域別)
出版日: 2025年08月04日
発行: The Insight Partners
ページ情報: 英文 165 Pages
納期: 即納可能 即納可能とは
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  • 概要
  • 図表
  • 目次
概要

マシュマロの市場規模は、2024年の21億米ドルから2031年には34億6,000万米ドルに達すると予測されています。2025年から2031年にかけてのCAGRは7.4%を記録すると予測されています。

マシュマロは、スポーツ栄養製品に対する世界的な需要の高まりにより、世界市場で大きな注目を集めています。

マシュマロ市場は、様々な食品カテゴリーへの用途の広がりと幅広い消費者への訴求力により、着実に拡大しています。手軽で手頃な価格の嗜好品への需要により、マシュマロはスナック、朝食用品、甘いベーカリー製品で人気を博しています。GCC、東南アジア、ラテンアメリカなどの開発途上地域では、都市人口の増加と欧米の食習慣の導入により、マシュマロを含む包装菓子の消費が増加しています。ラマダン（断食月）、クリスマス、ハロウィーンのような季節のイベントによって売上が顕著に急増し、市場全体の業績に寄与しています。賞味期限が長く、流通コストが低く、包装に汎用性があるため、幅広い小売店への浸透に適しています。生産者は、現代の消費者の嗜好に合わせた便利なパックサイズや人目を引くデザインを導入することで、需要のシフトを活用しています。さらに、デジタル・マーケティング、インフルエンサー文化、eコマースの影響により、若年層の間でブランドの認知度が高まっています。デザート、飲料、スナックブランドとの戦略的パートナーシップも台頭しており、メーカーはエンゲージメントを促進し、収益源を多様化する共同ブランド商品や期間限定商品を提供できるようになっています。

アジア太平洋は、巨大な消費者層、進化する消費パターン、強力な小売インフラに支えられ、世界のマシュマロ市場で主導的な地位を占めています。中国、インド、インドネシアなどの国々で所得が増加し、ライフスタイルが変化していることから、手頃な価格の嗜好品に対する需要が高まっており、マシュマロは汎用性の高い菓子類として人気を集めています。製造と味付けの現地化により、生産者は運営コストを削減し、地域の味覚嗜好に訴えることができるようになりました。マシュマロの統合は、スナックバー、ベーカリーのフィリング、ホット飲料のトッピングなど、さまざまなフォーマットへの成長をさらに後押ししています。近代的な小売形態とデジタル商取引により、特に都市部の若年消費者の間で、アクセス性が拡大しています。この地域の革新的なスナッキングに対する意欲と積極的なブランド・ポジショニングは、消費量と市場の勢いの優位性を確固たるものにしています。

マシュマロ市場で事業を展開する主要企業には、クラフト・ハインツ、モンデリーズ・インターナショナル、ゼネラル・ミルズ、シカゴ・ヴィーガン・フーズ、マウント・フランクリン・フーズ、チョックゼロ、ドゥマック・インク、ジャスト・ボーン、ハリボー、ハモンド・キャンディーズなどがあります。マシュマロ市場で事業を展開するプレーヤーは、顧客の需要を満たすため、革新的な製品を手頃な価格で提供することに注力しています。

一次情報および二次情報により、マシュマロ市場全体の規模を算出しました。調査プロセスを開始するにあたり、市場に関連する質的・量的情報を入手するため、社内外の情報源を用いて徹底的な二次調査を実施しました。また、データを検証し、トピックに関するより詳細な分析的洞察を得るために、業界関係者に複数の一次インタビューを実施しました。この調査プロセスには、マシュマロ市場を専門とする副社長、市場開拓マネージャー、マーケットインテリジェンスマネージャー、国内営業マネージャーなどの業界専門家や、バリュエーションの専門家、調査アナリスト、キーオピニオンリーダーなどの外部コンサルタントが参加しています。

目次

第1章 イントロダクション

第2章 エグゼクティブサマリー

  • 主要洞察
  • 市場の魅力

第3章 分析手法

  • 二次調査
  • 一次調査
    • 仮説の策定
    • マクロ経済要因分析
    • 基礎数値の動向
    • データの三角測量
    • 国レベルのデータ
  • 仮定と限界

第4章 マシュマロ市場の情勢

  • ポーターのファイブフォース分析
    • 新規参入業者の脅威
    • 代替品の脅威
    • 買い手の交渉力：マシュマロ市場の競争力
    • 供給企業の交渉力
    • 競争企業間の敵対関係
  • エコシステム分析
    • 原材料サプライヤー
    • 製造業者
    • 流通業者または供給業者
    • エンドユーザー
    • バリューチェーンのベンダー一覧

第5章 マシュマロ市場：主な市場力学

  • マシュマロ市場：主な市場力学
  • 市場促進要因
    • 洋食動向の影響
    • 消費パターンを後押しする季節需要
  • 市場抑制要因
    • 砂糖とゼラチンに対する健康上の懸念
  • 市場機会
    • ビーガンおよびアレルゲンフリーのマシュマロ代替品に対する需要の高まり
  • 今後の動向
    • 地域の嗜好に合わせたフレーバーのローカライゼーション
  • 促進要因と抑制要因の影響

第6章 マシュマロ市場：世界市場の分析

  • マシュマロ市場の収益 (2021～2031年)
  • マシュマロ市場の予測・分析

第7章 マシュマロ市場の分析：種類別

  • プレーン
  • フレーバー

第8章 マシュマロ市場の分析：カテゴリー別

  • 従来型
  • シュガーフリー

第9章 マシュマロ市場の分析：流通チャネル別

  • スーパーマーケット・ハイパーマーケット
  • コンビニエンスストア
  • オンライン小売
  • その他

第10章 マシュマロ市場：地域別分析

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • フランス
    • イタリア
    • 英国
    • スペイン
    • その他欧州
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • オーストラリア
    • 韓国
    • その他アジア太平洋
  • 中東・アフリカ
    • アラブ首長国連邦
    • サウジアラビア
    • 南アフリカ
    • その他中東・アフリカ
  • 中南米
    • ブラジル
    • アルゼンチン
    • その他中南米

第11章 競合情勢

  • ヒートマップ分析：主要企業別
  • 企業のポジショニングと集中度

第13章 業界情勢

  • コラボレーション
  • 事業拡大
  • 新規参入
  • 企業合併・買収 (M&A)
  • 企業ニュース

第13章 企業プロファイル

  • Kraft Heinz
  • Mondelez International Inc
  • General Mills Inc
  • Chicago Vegan Foods
  • Mount Franklin Foods
  • ChocZero
  • Doumak Inc
  • Just Born
  • HARIBO
  • Hammond's Candies

第14章 付録

図表

List Of Tables

  • Table 1. Marshmallow Market Segmentation
  • Table 2. List of Vendors
  • Table 3. Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Table 4. Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
  • Table 5. Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Category
  • Table 6. Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Distribution Channel
  • Table 7. North America: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
  • Table 8. North America: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Category
  • Table 9. North America: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Distribution Channel
  • Table 10. North America: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Country
  • Table 11. United States: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
  • Table 12. United States: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Category
  • Table 13. United States: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Distribution Channel
  • Table 14. Canada: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
  • Table 15. Canada: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Category
  • Table 16. Canada: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Distribution Channel
  • Table 17. Mexico: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
  • Table 18. Mexico: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Category
  • Table 19. Mexico: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Distribution Channel
  • Table 20. Europe: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
  • Table 21. Europe: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Category
  • Table 22. Europe: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Distribution Channel
  • Table 23. Europe: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Country
  • Table 24. Germany: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
  • Table 25. Germany: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Category
  • Table 26. Germany: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Distribution Channel
  • Table 27. France: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
  • Table 28. France: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Category
  • Table 29. France: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Distribution Channel
  • Table 30. Italy: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
  • Table 31. Italy: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Category
  • Table 32. Italy: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Distribution Channel
  • Table 33. United Kingdom: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
  • Table 34. United Kingdom: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Category
  • Table 35. United Kingdom: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Distribution Channel
  • Table 36. Spain: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
  • Table 37. Spain: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Category
  • Table 38. Spain: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Distribution Channel
  • Table 39. Rest of Europe: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
  • Table 40. Rest of Europe: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Category
  • Table 41. Rest of Europe: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Distribution Channel
  • Table 42. Asia Pacific: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
  • Table 43. Asia Pacific: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Category
  • Table 44. Asia Pacific: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Distribution Channel
  • Table 45. Asia Pacific: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Country
  • Table 46. China: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
  • Table 47. China: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Category
  • Table 48. China: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Distribution Channel
  • Table 49. Japan: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
  • Table 50. Japan: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Category
  • Table 51. Japan: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Distribution Channel
  • Table 52. India: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
  • Table 53. India: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Category
  • Table 54. India: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Distribution Channel
  • Table 55. Australia: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
  • Table 56. Australia: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Category
  • Table 57. Australia: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Distribution Channel
  • Table 58. South Korea: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
  • Table 59. South Korea: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Category
  • Table 60. South Korea: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Distribution Channel
  • Table 61. Rest of APAC: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
  • Table 62. Rest of APAC: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Category
  • Table 63. Rest of APAC: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Distribution Channel
  • Table 64. Middle East and Africa: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
  • Table 65. Middle East and Africa: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Category
  • Table 66. Middle East and Africa: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Distribution Channel
  • Table 67. Middle East and Africa: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Country
  • Table 68. United Arab Emirates: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
  • Table 69. United Arab Emirates: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Category
  • Table 70. United Arab Emirates: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Distribution Channel
  • Table 71. Saudi Arabia: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
  • Table 72. Saudi Arabia: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Category
  • Table 73. Saudi Arabia: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Distribution Channel
  • Table 74. South Africa: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
  • Table 75. South Africa: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Category
  • Table 76. South Africa: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Distribution Channel
  • Table 77. Rest of Middle East and Africa: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
  • Table 78. Rest of Middle East and Africa: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Category
  • Table 79. Rest of Middle East and Africa: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Distribution Channel
  • Table 80. South and Central America: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
  • Table 81. South and Central America: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Category
  • Table 82. South and Central America: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Distribution Channel
  • Table 83. South and Central America: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Country
  • Table 84. Brazil: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
  • Table 85. Brazil: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Category
  • Table 86. Brazil: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Distribution Channel
  • Table 87. Argentina: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
  • Table 88. Argentina: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Category
  • Table 89. Argentina: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Distribution Channel
  • Table 90. Rest of South and Central America: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
  • Table 91. Rest of South and Central America: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Category
  • Table 92. Rest of South and Central America: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Distribution Channel

List Of Figures

  • Figure 1. Marshmallow Market Segmentation - Geography
  • Figure 2. Porter's Five Forces Analysis
  • Figure 3. Impact Analysis of Drivers and Restraints
  • Figure 4. Marshmallow Market Revenue (US$ Million), 2021-2031
  • Figure 5. Marshmallow Market Share (%) - by Type (2024 and 2031)
  • Figure 6. Plain: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 7. Flavored: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 8. Marshmallow Market Share (%) - by Category (2024 and 2031)
  • Figure 9. Conventional: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 10. Sugar-Free: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 11. Marshmallow Market Share (%) - by Distribution Channel (2024 and 2031)
  • Figure 12. Supermarkets and Hypermarkets: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 13. Convenience Stores: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 14. Online Retail: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 15. Others: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 16. Marshmallow Market Regional Share, 2024 and 2031 (%)
  • Figure 17. North America: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 18. North America: Marshmallow Market Share - by Type (2024 and 2031)
  • Figure 19. North America: Marshmallow Market Share - by Category (2024 and 2031)
  • Figure 20. North America: Marshmallow Market Share - by Distribution Channel (2024 and 2031)
  • Figure 21. North America: Marshmallow Market Share - Key Countries, 2024 and 2031 (%)
  • Figure 22. United States: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 23. Canada: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 24. Mexico: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 25. Europe: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 26. Europe: Marshmallow Market Share - by Type (2024 and 2031)
  • Figure 27. Europe: Marshmallow Market Share - by Category (2024 and 2031)
  • Figure 28. Europe: Marshmallow Market Share - by Distribution Channel (2024 and 2031)
  • Figure 29. Europe: Marshmallow Market Share - Key Countries, 2024 and 2031 (%)
  • Figure 30. Germany: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 31. France: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 32. Italy: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 33. United Kingdom: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 34. Spain: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 35. Rest of Europe: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 36. Asia Pacific: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 37. Asia Pacific: Marshmallow Market Share - by Type (2024 and 2031)
  • Figure 38. Asia Pacific: Marshmallow Market Share - by Category (2024 and 2031)
  • Figure 39. Asia Pacific: Marshmallow Market Share - by Distribution Channel (2024 and 2031)
  • Figure 40. Asia Pacific: Marshmallow Market Share - Key Countries, 2024 and 2031 (%)
  • Figure 41. China: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 42. Japan: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 43. India: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 44. Australia: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 45. South Korea: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 46. Rest of APAC: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 47. Middle East and Africa: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 48. Middle East and Africa: Marshmallow Market Share - by Type (2024 and 2031)
  • Figure 49. Middle East and Africa: Marshmallow Market Share - by Category (2024 and 2031)
  • Figure 50. Middle East and Africa: Marshmallow Market Share - by Distribution Channel (2024 and 2031)
  • Figure 51. Middle East and Africa: Marshmallow Market Share - Key Countries, 2024 and 2031 (%)
  • Figure 52. United Arab Emirates: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 53. Saudi Arabia: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 54. South Africa: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 55. Rest of Middle East and Africa: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 56. South and Central America: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 57. South and Central America: Marshmallow Market Share - by Type (2024 and 2031)
  • Figure 58. South and Central America: Marshmallow Market Share - by Category (2024 and 2031)
  • Figure 59. South and Central America: Marshmallow Market Share - by Distribution Channel (2024 and 2031)
  • Figure 60. South and Central America: Marshmallow Market Share - Key Countries, 2024 and 2031 (%)
  • Figure 61. Brazil: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 62. Argentina: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 63. Rest of South and Central America: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 64. Heat Map Analysis by Key Players
  • Figure 65. Company Positioning and Concentration
目次
Product Code: TIPRE00021489

The marshmallow market size is projected to reach US$ 3.46 billion by 2031 from US$ 2.10 billion in 2024. The market is expected to register a CAGR of 7.4% during 2025-2031.

Marshmallow has gained significant attention in the global market due to its growing global demand for sports nutrition products.

The marshmallow market is witnessing steady expansion, fueled by its growing application across various food categories and appeal to a wide range of consumers. Demand for quick, affordable indulgences has made marshmallows popular in snacks, breakfast items, and sweet bakery products. In developing regions such as the GCC, Southeast Asia, and Latin America, rising urban populations and the adoption of Western eating habits are increasing the consumption of packaged confections, including marshmallows. Seasonal events-like Ramadan, Christmas, and Halloween-drive notable spikes in sales, contributing to overall market performance. The product's long shelf life, low distribution cost, and versatility in packaging make it well-suited for broad retail penetration. Producers capitalize on demand shifts by introducing convenient pack sizes and eye-catching designs tailored to modern consumer preferences. Additionally, the influence of digital marketing, influencer culture, and e-commerce is extending brand visibility among younger demographics. Strategic partnerships with dessert, beverage, and snack brands are also emerging, enabling manufacturers to deliver co-branded or limited-time offerings that drive engagement and diversify revenue streams.

Asia Pacific has taken a leadership position in the global marshmallow market, supported by its massive consumer demographic, evolving consumption patterns, and strong retail infrastructure. Rising incomes and changing lifestyles across countries like China, India, and Indonesia have increased demand for affordable indulgences, with marshmallows gaining traction as a versatile confectionery item. The localization of manufacturing and flavor adaptation has allowed producers to reduce operational costs and appeal to regional taste preferences. The integration of marshmallows further reinforces growth into various formats such as snack bars, bakery fillings, and hot beverage toppings. Modern retail formats and digital commerce have expanded accessibility, particularly among younger consumers in urban centers. The region's appetite for innovative snacking and aggressive brand positioning has cemented its consumption volume and market momentum dominance.

Some of the key players operating in the marshmallow market include Kraft Heinz, Mondelez International, General Mills, Chicago Vegan Foods, Mount Franklin Foods, ChocZero, Doumak Inc., Just Born, Haribo, Hammond's Candies, and others. Players operating in the marshmallow market focus on providing innovative products at affordable prices to fulfill customer demand.

Primary and secondary sources have derived the overall marshmallow market size. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers-along with external consultants such as valuation experts, research analysts, and key opinion leaders-specializing in the marshmallow market.

Table Of Contents

1. Introduction

  • 1.1 Report Guidance
  • 1.2 Market Segmentation

2. Executive Summary

  • 2.1 Key Insights
  • 2.2 Market Attractiveness

3. Research Methodology

  • 3.1 Secondary Research
  • 3.2 Primary Research
    • 3.2.1 Hypothesis formulation:
    • 3.2.2 Macroeconomic factor analysis:
    • 3.2.3 Developing base number:
    • 3.2.4 Data Triangulation:
    • 3.2.5 Country-level data:
  • 3.3 Assumptions and Limitations

4. Marshmallow Market Landscape

  • 4.1 Overview
  • 4.2 Porters Five Forces Analysis
    • 4.2.1 Threat of New Entrants:
    • 4.2.2 Threat of Substitutes:
    • 4.2.3 Bargaining Power of Buyers:
    • 4.2.4 Bargaining Power of Suppliers:
    • 4.2.5 Competitive Rivalry:
  • 4.3 Ecosystem Analysis
    • 4.3.1 Raw Material Suppliers
    • 4.3.2 Manufacturers
    • 4.3.3 Distributors or Suppliers
    • 4.3.4 End Users:
    • 4.3.5 List of Vendors in Value Chain

5. Marshmallow Market - Key Market Dynamics

  • 5.1 Marshmallow Market - Key Market Dynamics
  • 5.2 Market Drivers
    • 5.2.1 Influence of Western Food Trends
    • 5.2.2 Seasonal Demand Boosting Consumption Patterns
  • 5.3 Market Restraint
    • 5.3.1 Health Concerns Over Sugar and Gelatin
  • 5.4 Market Opportunity
    • 5.4.1 Rising Demand for Vegan and Allergen-Free Marshmallow Alternatives
  • 5.5 Market Trends
    • 5.5.1 Localization of Flavors to Match Regional Tastes
  • 5.6 Impact of Drivers and Restraints:

6. Marshmallow Market - Global Market Analysis

  • 6.1 Marshmallow Market Revenue (US$ Million), 2021-2031
  • 6.2 Marshmallow Market Forecast Analysis

7. Marshmallow Market Analysis - by Type

  • 7.1 Plain
    • 7.1.1 Overview
    • 7.1.2 Plain: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • 7.2 Flavored
    • 7.2.1 Overview
    • 7.2.2 Flavored: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)

8. Marshmallow Market Analysis - by Category

  • 8.1 Conventional
    • 8.1.1 Overview
    • 8.1.2 Conventional: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • 8.2 Sugar-Free
    • 8.2.1 Overview
    • 8.2.2 Sugar-Free: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)

9. Marshmallow Market Analysis - by Distribution Channel

  • 9.1 Supermarkets and Hypermarkets
    • 9.1.1 Overview
    • 9.1.2 Supermarkets and Hypermarkets: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • 9.2 Convenience Stores
    • 9.2.1 Overview
    • 9.2.2 Convenience Stores: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • 9.3 Online Retail
    • 9.3.1 Overview
    • 9.3.2 Online Retail: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • 9.4 Others
    • 9.4.1 Overview
    • 9.4.2 Others: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)

10. Marshmallow Market - Geographical Analysis

  • 10.1 Overview
  • 10.2 North America
    • 10.2.1 North America Marshmallow Market Overview
    • 10.2.2 North America: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
    • 10.2.3 North America: Marshmallow Market Share - by Type
      • 10.2.3.1 North America: Marshmallow Market - Revenue and Forecast Analysis - by Type
    • 10.2.4 North America: Marshmallow Market Share - by Category
      • 10.2.4.1 North America: Marshmallow Market - Revenue and Forecast Analysis - by Category
    • 10.2.5 North America: Marshmallow Market Share - by Distribution Channel
      • 10.2.5.1 North America: Marshmallow Market - Revenue and Forecast Analysis - by Distribution Channel
    • 10.2.6 North America: Marshmallow Market - Revenue and Forecast Analysis - by Country
      • 10.2.6.1 North America: Marshmallow Market - Revenue and Forecast Analysis - by Country
      • 10.2.6.2 United States: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
        • 10.2.6.2.1 United States: Marshmallow Market Share - by Type
        • 10.2.6.2.2 United States: Marshmallow Market Share - by Category
        • 10.2.6.2.3 United States: Marshmallow Market Share - by Distribution Channel
      • 10.2.6.3 Canada: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
        • 10.2.6.3.1 Canada: Marshmallow Market Share - by Type
        • 10.2.6.3.2 Canada: Marshmallow Market Share - by Category
        • 10.2.6.3.3 Canada: Marshmallow Market Share - by Distribution Channel
      • 10.2.6.4 Mexico: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
        • 10.2.6.4.1 Mexico: Marshmallow Market Share - by Type
        • 10.2.6.4.2 Mexico: Marshmallow Market Share - by Category
        • 10.2.6.4.3 Mexico: Marshmallow Market Share - by Distribution Channel
  • 10.3 Europe
    • 10.3.1 Europe Marshmallow Market Overview
    • 10.3.2 Europe: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
    • 10.3.3 Europe: Marshmallow Market Share - by Type
      • 10.3.3.1 Europe: Marshmallow Market - Revenue and Forecast Analysis - by Type
    • 10.3.4 Europe: Marshmallow Market Share - by Category
      • 10.3.4.1 Europe: Marshmallow Market - Revenue and Forecast Analysis - by Category
    • 10.3.5 Europe: Marshmallow Market Share - by Distribution Channel
      • 10.3.5.1 Europe: Marshmallow Market - Revenue and Forecast Analysis - by Distribution Channel
    • 10.3.6 Europe: Marshmallow Market - Revenue and Forecast Analysis - by Country
      • 10.3.6.1 Europe: Marshmallow Market - Revenue and Forecast Analysis - by Country
      • 10.3.6.2 Germany: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
        • 10.3.6.2.1 Germany: Marshmallow Market Share - by Type
        • 10.3.6.2.2 Germany: Marshmallow Market Share - by Category
        • 10.3.6.2.3 Germany: Marshmallow Market Share - by Distribution Channel
      • 10.3.6.3 France: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
        • 10.3.6.3.1 France: Marshmallow Market Share - by Type
        • 10.3.6.3.2 France: Marshmallow Market Share - by Category
        • 10.3.6.3.3 France: Marshmallow Market Share - by Distribution Channel
      • 10.3.6.4 Italy: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
        • 10.3.6.4.1 Italy: Marshmallow Market Share - by Type
        • 10.3.6.4.2 Italy: Marshmallow Market Share - by Category
        • 10.3.6.4.3 Italy: Marshmallow Market Share - by Distribution Channel
      • 10.3.6.5 United Kingdom: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
        • 10.3.6.5.1 United Kingdom: Marshmallow Market Share - by Type
        • 10.3.6.5.2 United Kingdom: Marshmallow Market Share - by Category
        • 10.3.6.5.3 United Kingdom: Marshmallow Market Share - by Distribution Channel
      • 10.3.6.6 Spain: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
        • 10.3.6.6.1 Spain: Marshmallow Market Share - by Type
        • 10.3.6.6.2 Spain: Marshmallow Market Share - by Category
        • 10.3.6.6.3 Spain: Marshmallow Market Share - by Distribution Channel
      • 10.3.6.7 Rest of Europe: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
        • 10.3.6.7.1 Rest of Europe: Marshmallow Market Share - by Type
        • 10.3.6.7.2 Rest of Europe: Marshmallow Market Share - by Category
        • 10.3.6.7.3 Rest of Europe: Marshmallow Market Share - by Distribution Channel
  • 10.4 Asia Pacific
    • 10.4.1 Asia Pacific Marshmallow Market Overview
    • 10.4.2 Asia Pacific: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
    • 10.4.3 Asia Pacific: Marshmallow Market Share - by Type
      • 10.4.3.1 Asia Pacific: Marshmallow Market - Revenue and Forecast Analysis - by Type
    • 10.4.4 Asia Pacific: Marshmallow Market Share - by Category
      • 10.4.4.1 Asia Pacific: Marshmallow Market - Revenue and Forecast Analysis - by Category
    • 10.4.5 Asia Pacific: Marshmallow Market Share - by Distribution Channel
      • 10.4.5.1 Asia Pacific: Marshmallow Market - Revenue and Forecast Analysis - by Distribution Channel
    • 10.4.6 Asia Pacific: Marshmallow Market - Revenue and Forecast Analysis - by Country
      • 10.4.6.1 Asia Pacific: Marshmallow Market - Revenue and Forecast Analysis - by Country
      • 10.4.6.2 China: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
        • 10.4.6.2.1 China: Marshmallow Market Share - by Type
        • 10.4.6.2.2 China: Marshmallow Market Share - by Category
        • 10.4.6.2.3 China: Marshmallow Market Share - by Distribution Channel
      • 10.4.6.3 Japan: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
        • 10.4.6.3.1 Japan: Marshmallow Market Share - by Type
        • 10.4.6.3.2 Japan: Marshmallow Market Share - by Category
        • 10.4.6.3.3 Japan: Marshmallow Market Share - by Distribution Channel
      • 10.4.6.4 India: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
        • 10.4.6.4.1 India: Marshmallow Market Share - by Type
        • 10.4.6.4.2 India: Marshmallow Market Share - by Category
        • 10.4.6.4.3 India: Marshmallow Market Share - by Distribution Channel
      • 10.4.6.5 Australia: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
        • 10.4.6.5.1 Australia: Marshmallow Market Share - by Type
        • 10.4.6.5.2 Australia: Marshmallow Market Share - by Category
        • 10.4.6.5.3 Australia: Marshmallow Market Share - by Distribution Channel
      • 10.4.6.6 South Korea: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
        • 10.4.6.6.1 South Korea: Marshmallow Market Share - by Type
        • 10.4.6.6.2 South Korea: Marshmallow Market Share - by Category
        • 10.4.6.6.3 South Korea: Marshmallow Market Share - by Distribution Channel
      • 10.4.6.7 Rest of APAC: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
        • 10.4.6.7.1 Rest of APAC: Marshmallow Market Share - by Type
        • 10.4.6.7.2 Rest of APAC: Marshmallow Market Share - by Category
        • 10.4.6.7.3 Rest of APAC: Marshmallow Market Share - by Distribution Channel
  • 10.5 Middle East and Africa
    • 10.5.1 Middle East and Africa Marshmallow Market Overview
    • 10.5.2 Middle East and Africa: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
    • 10.5.3 Middle East and Africa: Marshmallow Market Share - by Type
      • 10.5.3.1 Middle East and Africa: Marshmallow Market - Revenue and Forecast Analysis - by Type
    • 10.5.4 Middle East and Africa: Marshmallow Market Share - by Category
      • 10.5.4.1 Middle East and Africa: Marshmallow Market - Revenue and Forecast Analysis - by Category
    • 10.5.5 Middle East and Africa: Marshmallow Market Share - by Distribution Channel
      • 10.5.5.1 Middle East and Africa: Marshmallow Market - Revenue and Forecast Analysis - by Distribution Channel
    • 10.5.6 Middle East and Africa: Marshmallow Market - Revenue and Forecast Analysis - by Country
      • 10.5.6.1 Middle East and Africa: Marshmallow Market - Revenue and Forecast Analysis - by Country
      • 10.5.6.2 United Arab Emirates: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
        • 10.5.6.2.1 United Arab Emirates: Marshmallow Market Share - by Type
        • 10.5.6.2.2 United Arab Emirates: Marshmallow Market Share - by Category
        • 10.5.6.2.3 United Arab Emirates: Marshmallow Market Share - by Distribution Channel
      • 10.5.6.3 Saudi Arabia: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
        • 10.5.6.3.1 Saudi Arabia: Marshmallow Market Share - by Type
        • 10.5.6.3.2 Saudi Arabia: Marshmallow Market Share - by Category
        • 10.5.6.3.3 Saudi Arabia: Marshmallow Market Share - by Distribution Channel
      • 10.5.6.4 South Africa: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
        • 10.5.6.4.1 South Africa: Marshmallow Market Share - by Type
        • 10.5.6.4.2 South Africa: Marshmallow Market Share - by Category
        • 10.5.6.4.3 South Africa: Marshmallow Market Share - by Distribution Channel
      • 10.5.6.5 Rest of Middle East and Africa: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
        • 10.5.6.5.1 Rest of Middle East and Africa: Marshmallow Market Share - by Type
        • 10.5.6.5.2 Rest of Middle East and Africa: Marshmallow Market Share - by Category
        • 10.5.6.5.3 Rest of Middle East and Africa: Marshmallow Market Share - by Distribution Channel
  • 10.6 South and Central America
    • 10.6.1 South and Central America Marshmallow Market Overview
    • 10.6.2 South and Central America: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
    • 10.6.3 South and Central America: Marshmallow Market Share - by Type
      • 10.6.3.1 South and Central America: Marshmallow Market - Revenue and Forecast Analysis - by Type
    • 10.6.4 South and Central America: Marshmallow Market Share - by Category
      • 10.6.4.1 South and Central America: Marshmallow Market - Revenue and Forecast Analysis - by Category
    • 10.6.5 South and Central America: Marshmallow Market Share - by Distribution Channel
      • 10.6.5.1 South and Central America: Marshmallow Market - Revenue and Forecast Analysis - by Distribution Channel
    • 10.6.6 South and Central America: Marshmallow Market - Revenue and Forecast Analysis - by Country
      • 10.6.6.1 South and Central America: Marshmallow Market - Revenue and Forecast Analysis - by Country
      • 10.6.6.2 Brazil: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
        • 10.6.6.2.1 Brazil: Marshmallow Market Share - by Type
        • 10.6.6.2.2 Brazil: Marshmallow Market Share - by Category
        • 10.6.6.2.3 Brazil: Marshmallow Market Share - by Distribution Channel
      • 10.6.6.3 Argentina: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
        • 10.6.6.3.1 Argentina: Marshmallow Market Share - by Type
        • 10.6.6.3.2 Argentina: Marshmallow Market Share - by Category
        • 10.6.6.3.3 Argentina: Marshmallow Market Share - by Distribution Channel
      • 10.6.6.4 Rest of South and Central America: Marshmallow Market - Revenue and Forecast, 2021-2031 (US$ Million)
        • 10.6.6.4.1 Rest of South and Central America: Marshmallow Market Share - by Type
        • 10.6.6.4.2 Rest of South and Central America: Marshmallow Market Share - by Category
        • 10.6.6.4.3 Rest of South and Central America: Marshmallow Market Share - by Distribution Channel

11. Competitive Landscape

  • 11.1 Heat Map Analysis by Key Players
  • 11.2 Company Positioning and Concentration

12. Industry Landscape

  • 12.1 Overview
  • 12.2 Collaborations
  • 12.3 Expansions
  • 12.4 New Launch
  • 12.5 Mergers and Acquisitions
  • 12.6 Company News

13. Company Profiles

  • 13.1 Kraft Heinz
    • 13.1.1 Key Facts
    • 13.1.2 Business Description
    • 13.1.3 Products and Services
    • 13.1.4 Financial Overview
    • 13.1.5 SWOT Analysis
    • 13.1.6 Key Developments
  • 13.2 Mondelez International Inc
    • 13.2.1 Key Facts
    • 13.2.2 Business Description
    • 13.2.3 Products and Services
    • 13.2.4 Financial Overview
    • 13.2.5 SWOT Analysis
    • 13.2.6 Key Developments
  • 13.3 General Mills Inc
    • 13.3.1 Key Facts
    • 13.3.2 Business Description
    • 13.3.3 Products and Services
    • 13.3.4 Financial Overview
    • 13.3.5 SWOT Analysis
    • 13.3.6 Key Developments
  • 13.4 Chicago Vegan Foods
    • 13.4.1 Key Facts
    • 13.4.2 Business Description
    • 13.4.3 Products and Services
    • 13.4.4 Financial Overview
    • 13.4.5 SWOT Analysis
    • 13.4.6 Key Developments
  • 13.5 Mount Franklin Foods
    • 13.5.1 Key Facts
    • 13.5.2 Business Description
    • 13.5.3 Products and Services
    • 13.5.4 Financial Overview
    • 13.5.5 SWOT Analysis
    • 13.5.6 Key Developments
  • 13.6 ChocZero
    • 13.6.1 Key Facts
    • 13.6.2 Business Description
    • 13.6.3 Products and Services
    • 13.6.4 Financial Overview
    • 13.6.5 SWOT Analysis
    • 13.6.6 Key Developments
  • 13.7 Doumak Inc
    • 13.7.1 Key Facts
    • 13.7.2 Business Description
    • 13.7.3 Products and Services
    • 13.7.4 Financial Overview
    • 13.7.5 SWOT Analysis
    • 13.7.6 Key Developments
  • 13.8 Just Born
    • 13.8.1 Key Facts
    • 13.8.2 Business Description
    • 13.8.3 Products and Services
    • 13.8.4 Financial Overview
    • 13.8.5 SWOT Analysis
    • 13.8.6 Key Developments
  • 13.9 HARIBO
    • 13.9.1 Key Facts
    • 13.9.2 Business Description
    • 13.9.3 Products and Services
    • 13.9.4 Financial Overview
    • 13.9.5 SWOT Analysis
    • 13.9.6 Key Developments
  • 13.10 Hammond's Candies
    • 13.10.1 Key Facts
    • 13.10.2 Business Description
    • 13.10.3 Products and Services
    • 13.10.4 Financial Overview
    • 13.10.5 SWOT Analysis
    • 13.10.6 Key Developments

14. Appendix

  • 14.1 About Us