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北米の電動ヘアブラシ市場：地域別分析 - 製品タイプ別、カテゴリー別、流通チャネル別、予測（～2030年）

North America Electric Hair Brush Market Forecast to 2030 - Regional Analysis - By Product Type, Category, and Distribution Channel

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英文 76 Pages
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北米の電動ヘアブラシ市場：地域別分析 - 製品タイプ別、カテゴリー別、流通チャネル別、予測（～2030年）
出版日: 2024年03月14日
発行: The Insight Partners
ページ情報: 英文 76 Pages
納期: 即納可能 即納可能とは
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  • 概要
  • 図表
  • 目次
概要

北米の電動ヘアブラシの市場規模は、2022年に1億9,660万米ドルに達し、2022～2030年にかけてCAGR 5.9%で成長し、2030年には3億1,198万米ドルに達すると予測されています。

有名人の推薦とソーシャルメディアキャンペーン

今日、マーケティングは商業広告の域を超えました。最近では、ソーシャルメディアプラットフォームが、ビジネスを促進する最良の方法として台頭してきています。YouTubeの動画や、InstagramやTwitterなどのソーシャルメディアプラットフォーム上での有名人のプロモーションは、世界中で電動ヘアブラシなどのヘアケア家電の需要を大幅に増加させています。このように、メーカーによるこのような有名人の推薦やキャンペーンは、ファンや消費者が電動ヘアブラシを使用することに影響を与えています。さらに、ソーシャルメディアプラットフォーム上でヘアケア家電を宣伝する動きが出てきています。これらのプラットフォームにはショッピング機能も統合されており、インフルエンサーやヘアスタイリストが電動ヘアブラシをオンラインで販売できるようになっています。YouTube、Facebook、Pinterestなどのソーシャルメディアフォーラムにおけるファッションスタイルに関するキャンペーンの増加は、身だしなみの様々な側面の改善に関する認識を促進する上で重要な役割を果たしています。この動向はすべての年齢層、特に大学生や若い社会人において避けられないです。

このように、ソーシャルメディアと有名人の影響力は、電動ヘアブラシ市場に新たなトレンドを生み出すと期待されています。

北米の電動ヘアブラシ市場概要

北米の電動ヘアブラシ市場は米国、カナダ、メキシコに区分されます。北米は電動ヘアブラシ市場で大きなシェアを占めています。ヘアスタイリング製品の増加、若年層の外見に対する関心の高まり、女性の間での電気ヘアケア器具の使用急増などが、同地域の市場成長に大きく寄与しています。

米国では、女性の身だしなみに対する関心の高まり、男性の身だしなみに対する意識の高まり、電動ヘアブラシ製品の入手可能性の増加が市場成長に寄与しています。スマートな美容家電やパーソナルケア家電の人気が高まっていることも、同地域における電動ヘアブラシ製品の需要をさらに押し上げています。主なプレーヤーは、自動シャットオフ、温度制御、モバイルアプリケーションによるスマートコネクティビティの組み込みなどの新機能を備えた電動ヘアブラシの開発に投資しています。例えば、2021年12月、Procter & Gamble（P&G）は、センサーを使用してブラッシングの時間、速度、力を分析し、データを収集・保存してユーザーと通信するヘアブラシまたは櫛の特許を申請しました。さらに、この地域には、Revlon Inc.、Drybar Products LLC、Conair LLC、L'ange Hair Inc.、Apalus Inc.、Rocket Commercial LLC、Tre Milano LLCといった有力企業が存在し、市場成長に寄与しています。カナダとメキシコでは、電動ヘアブラシの多用途性と利便性が、同地域の市場成長に寄与する重要な要因の1つとなっています。また、ソーシャルメディアや美容インフルエンサーを通じた電動ヘアブラシのプロモーションの増加が、市場成長をさらに後押ししています。

北米の電動ヘアブラシ市場の収益と2030年までの予測（100万米ドル）

北米の電動ヘアブラシ市場セグメンテーション

北米の電動ヘアブラシ市場は、製品タイプ、カテゴリー、流通チャネル、国別に区分されます。

製品タイプ別に見ると、北米の電動ヘアブラシ市場は丸型ブラシと平型ブラシに二分されます。2022年の北米の電動ヘアブラシ市場では、平型ブラシ分野が大きなシェアを占めています。

カテゴリー別では、北米の電動ヘアブラシ市場は男性用、女性用、ユニセックスに区分されます。女性セグメントは2022年に北米の電動ヘアブラシ市場で最大のシェアを占めました。

流通チャネル別に見ると、北米の電動ヘアブラシ市場はスーパーマーケット・ハイパーマーケット、専門店、オンライン小売、その他に区分されます。スーパーマーケット・ハイパーマーケットセグメントは、2022年に北米の電動ヘアブラシ市場で最大のシェアを占めました。

国別に見ると、北米の電動ヘアブラシ市場は米国、カナダ、メキシコに区分されます。米国が2022年の北米の電動ヘアブラシ市場を独占しました。

Koninklijke Philips NV、Revlon Inc、Vega Industries Pvt Ltd、Drybar Products LLC、Conair LLC、Dafni Hair Products Ltd、L'ange Hair Inc、Apalus Inc、Rocket Commercial LLC、Tre Milano LLCは北米の電動ヘアブラシ市場で事業を展開する大手企業です。

目次

第1章 イントロダクション

第2章 エグゼクティブサマリー

  • 主要市場洞察
  • 市場の魅力

第3章 調査手法

  • 調査範囲
  • 2次調査
  • 1次調査
  • 制限と前提条件

第4章 北米の電動ヘアブラシの市場情勢

  • 概観
  • ポーターのファイブフォース分析
    • 供給企業の交渉力
    • 買い手の交渉力
    • 新規参入業者の脅威
    • 競争企業間の敵対関係
    • 代替品の脅威
  • エコシステム分析
    • 原材料サプライヤー
    • メーカー
    • ディストリビューター／サプライヤー
    • 流通チャネル
    • 最終消費者
  • ベンダー一覧

第5章 北米の電動ヘアブラシ市場：主要産業力学

  • 市場促進要因
    • 女性を中心としたヘアケア家電の普及拡大
    • 主要市場プレイヤーの革新的な製品発売
  • 市場抑制要因
    • 電動ヘアブラシによるヘアダメージ
  • 市場機会
    • ヘアスタイリング製品の技術進歩
  • 今後の動向
    • 有名人の推薦とソーシャルメディアキャンペーン
  • 促進要因と抑制要因の影響

第6章 電動ヘアブラシ市場：北米市場分析

  • 電動ヘアブラシ市場の収益（2020～2030年）
  • 電動ヘアブラシ市場の予測と分析

第7章 北米の電動ヘアブラシの市場分析：製品タイプ

  • 丸型ブラシ
  • 平型ブラシ

第8章 北米の電動ヘアブラシの市場分析：カテゴリー

  • 男性用
  • 女性用
  • ユニセックス

第9章 北米の電動ヘアブラシの市場分析：流通チャネル

  • スーパーマーケット・ハイパーマーケット
  • 専門店
  • オンライン小売
  • その他

第10章 北米の電動ヘアブラシ市場：国別分析

第11章 産業情勢

  • 事業拡大
  • 新製品開発
  • その他の事業戦略

第12章 企業プロファイル

  • Koninklijke Philips NV
  • Revlon Inc
  • Vega Industries Pvt Ltd
  • Drybar Products LLC
  • Conair LLC
  • Dafni Hair Products Ltd
  • L'ange Hair Inc
  • Apalus Inc
  • Rocket Commercial LLC
  • Tre Milano LLC

第13章 付録

図表

List Of Tables

  • Table 1. Electric Hair Brush Market Segmentation
  • Table 2. List of Raw Material Suppliers in Value Chain
  • Table 3. List of Manufacturers in Value Chain
  • Table 4. List of Retailers
  • Table 5. Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million)
  • Table 6. North America Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) - Product Type
  • Table 7. North America Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) - Category
  • Table 8. North America Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
  • Table 9. US Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 10. US Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 11. US Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 12. Canada Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 13. Canada Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 14. Canada Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 15. Mexico Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 16. Mexico Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 17. Mexico Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel

List Of Figures

  • Figure 1. Electric Hair Brush Market Segmentation, By Country
  • Figure 2. Porter's Five Forces Analysis
  • Figure 3. Ecosystem: Electric Hair Brush Market
  • Figure 4. Electric Hair Brush Market - Key Industry Dynamics
  • Figure 5. Impact Analysis of Drivers and Restraints
  • Figure 6. North America Electric Hair Brush Market Revenue (US$ Million), 2020 - 2030
  • Figure 7. North America Electric Hair Brush Market Share (%) - Product Type, 2022 and 2030
  • Figure 8. Round Brush Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 9. Flat Brush Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 10. North America Electric Hair Brush Market Share (%) -Category, 2022 and 2030
  • Figure 11. Men Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 12. Women Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 13. Unisex Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 14. North America Electric Hair Brush Market Share (%) -Distribution Channel, 2022 and 2030
  • Figure 15. Supermarkets and Hypermarkets Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 16. Specialty Stores Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 17. Online Retail Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 18. Others Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 19. North America Electric Hair Brush Market, By Key Country - Revenue 2022 (US$ Million)
  • Figure 20. North America Electric Hair Brush Market Breakdown by Key Countries, 2022 and 2030 (%)
  • Figure 21. US Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 22. Canada Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 23. Mexico Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million)
目次
Product Code: BMIRE00029787

The North America electric hair brush market is expected to grow from US$ 196.60 million in 2022 to US$ 311.98 million by 2030. It is estimated to grow at a CAGR of 5.9% from 2022 to 2030.

Celebrity Endorsements and Social Media Campaigns

Nowadays, marketing has moved beyond commercial advertising. Recently, social media platforms have been on the rise as the top way to promote businesses. YouTube videos and celebrity promotions on social media platforms such as Instagram and Twitter have significantly increased the demand for hair care appliances such as electric hair brushes across the globe. Thus, such celebrity endorsement and campaigns by manufacturers influence fans and consumers to use electric hair brushes. Moreover, there is an emerging trend of promoting hair care appliances on social media platforms. These platforms also have integrated shopping facilities, allowing influencers and hairstylists to market electric hair brushes online. An increased number of campaigns on fashion style in social media forums, including YouTube, Facebook, and Pinterest, has played a vital role in promoting awareness regarding improving various aspects of grooming. This trend is inevitable in all age groups, particularly college students and young working-class professionals.

Thus, social media and celebrity influence are further expected to create a new trend in the electric hair brush market.

North America Electric Hair Brush Market Overview

The North America electric hair brush market is segmented into the US, Canada, and Mexico. North America holds a significant share of the electric hair brush market. The increasing number of hairs styling products, growing concerns about look and appearance among the young population, and surging use of electric hair care appliances among women are among the significant factors contributing to the growth of the market in the region.

In the US, the growing interest in personal appearance among women, rising awareness about personal grooming among men, and increasing availability of electric hair brush products have contributed to the market growth. The increasing popularity of smart beauty and personal care appliances is further driving the demand for electric hair brush products in the region. Key players are investing in developing electric hair brushes with new features such as automatic shut-off, temperature control, and incorporation of smart connectivity through mobile applications. For instance, in December 2021, Procter & Gamble (P&G) filed a patent for a hairbrush or comb that uses a sensor to analyze the time, speed, and force of brushing and collects and stores data to communicate with its users. Further, the presence of prominent players, such as Revlon Inc., Drybar Products LLC, Conair LLC, L'ange Hair Inc., Apalus Inc., Rocket Commercial LLC, and Tre Milano LLC, in the region is contributing to the market growth. In Canada and Mexico, the versatility and convenience of electric hair brushes is one of the significant factors contributing to the market growth in the region. In addition, increased promotion of electric hair brushes through social media and beauty influencers further propels the market growth.

North America Electric Hair Brush Market Revenue and Forecast to 2030 (US$ Million)

North America Electric Hair Brush Market Segmentation

The North America electric hair brush market is segmented into product type, category, distribution channel, and country.

Based on product type, the North America electric hair brush market is bifurcated into round brush and flat brush. The flat brush segment held a larger share of the North America electric hair brush market in 2022.

Based on category, the North America electric hair brush market is segmented into men

women, and unisex. The women segment held the largest share of the North America electric hair brush market in 2022.

Based on distribution channel, the North America electric hair brush market is segmented into the supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the North America electric hair brush market in 2022.

Based on country, the North America electric hair brush market is segmented into the US, Canada, and Mexico. The US dominated the North America electric hair brush market in 2022.

Koninklijke Philips NV, Revlon Inc, Vega Industries Pvt Ltd, Drybar Products LLC, Conair LLC, Dafni Hair Products Ltd, L'ange Hair Inc, Apalus Inc, Rocket Commercial LLC, and Tre Milano LLC are some of the leading companies operating in the North America electric hair brush market.

Table Of Contents

1. Introduction

  • 1.1 The Insight Partners Research Report Guidance
  • 1.2 Market Segmentation

2. Executive Summary

  • 2.1 Key Market Insights
  • 2.2 Market Attractiveness

3. Research Methodology

  • 3.1 Coverage
  • 3.2 Secondary Research
  • 3.3 Primary Research
  • 3.4 Limitations and Assumptions

4. North America Electric Hair Brush Market Landscape

  • 4.1 Overview
  • 4.2 Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Competitive Rivalry
    • 4.2.5 Threat of Substitutes
  • 4.3 Ecosystem Analysis
    • 4.3.1 Raw Material Suppliers
    • 4.3.2 Manufacturers
    • 4.3.3 Distributors/Suppliers
    • 4.3.4 Distribution Channels
    • 4.3.5 End Consumers
  • 4.4 List of Vendors

5. North America Electric Hair Brush Market - Key Industry Dynamics

  • 5.1 Market Drivers
    • 5.1.1 Rising Adoption of Hair Care Appliances, Especially Among Women
    • 5.1.2 Innovative Product Launches by Key Market Players
  • 5.2 Market Restraints
    • 5.2.1 Hair Damage Caused by Electric Hair Brushes
  • 5.3 Market Opportunities
    • 5.3.1 Technological Advancements in Hair Styling Products
  • 5.4 Future Trends
    • 5.4.1 Celebrity Endorsements and Social Media Campaigns
  • 5.5 Impact of Drivers and Restraints:

6. Electric Hair Brush Market - North America Market Analysis

  • 6.1 Electric Hair Brush Market Revenue (US$ Million), 2020 - 2030
  • 6.2 Electric Hair Brush Market Forecast and Analysis

7. North America Electric Hair Brush Market Analysis - Product Type

  • 7.1 Round Brush
    • 7.1.1 Overview
    • 7.1.2 Round Brush Market Revenue and Forecast to 2030 (US$ Million)
  • 7.2 Flat Brush
    • 7.2.1 Overview
    • 7.2.2 Flat Brush Market Revenue and Forecast to 2030 (US$ Million)

8. North America Electric Hair Brush Market Analysis - Category

  • 8.1 Men
    • 8.1.1 Overview
    • 8.1.2 Men Market Revenue, and Forecast to 2030 (US$ Million)
  • 8.2 Women
    • 8.2.1 Overview
    • 8.2.2 Women Market Revenue, and Forecast to 2030 (US$ Million)
  • 8.3 Unisex
    • 8.3.1 Overview
    • 8.3.2 Unisex Market Revenue, and Forecast to 2030 (US$ Million)

9. North America Electric Hair Brush Market Analysis - Distribution Channel

  • 9.1 Supermarkets and Hypermarkets
    • 9.1.1 Overview
    • 9.1.2 Supermarkets and Hypermarkets Market Revenue, and Forecast to 2030 (US$ Million)
  • 9.2 Specialty Stores
    • 9.2.1 Overview
    • 9.2.2 Specialty Stores Market Revenue, and Forecast to 2030 (US$ Million)
  • 9.3 Online Retail
    • 9.3.1 Overview
    • 9.3.2 Online Retail Market Revenue, and Forecast to 2030 (US$ Million)
  • 9.4 Others
    • 9.4.1 Overview
    • 9.4.2 Others Market Revenue, and Forecast to 2030 (US$ Million)

10. North America Electric Hair Brush Market - Country Analysis

  • 10.1 North America
    • 10.1.1 North America Electric Hair Brush Market Overview
    • 10.1.2 North America Electric Hair Brush Market, By Key Country - Revenue 2022 (US$ Million)
    • 10.1.3 North America Electric Hair Brush Market Revenue and Forecasts and Analysis - By Countries
      • 10.1.3.1 North America Electric Hair Brush Market Breakdown by Country
      • 10.1.3.2 US Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.1.3.2.1 US Electric Hair Brush Market Breakdown by Product Type
        • 10.1.3.2.2 US Electric Hair Brush Market Breakdown by Category
        • 10.1.3.2.3 US Electric Hair Brush Market Breakdown by Distribution Channel
      • 10.1.3.3 Canada Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.1.3.3.1 Canada Electric Hair Brush Market Breakdown by Product Type
        • 10.1.3.3.2 Canada Electric Hair Brush Market Breakdown by Category
        • 10.1.3.3.3 Canada Electric Hair Brush Market Breakdown by Distribution Channel
      • 10.1.3.4 Mexico Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.1.3.4.1 Mexico Electric Hair Brush Market Breakdown by Product Type
        • 10.1.3.4.2 Mexico Electric Hair Brush Market Breakdown by Category
        • 10.1.3.4.3 Mexico Electric Hair Brush Market Breakdown by Distribution Channel

11. Industry Landscape

  • 11.1 Overview
  • 11.2 Expansion
  • 11.3 New Product Development
  • 11.4 Other Business Strategies

12. Company Profiles

  • 12.1 Koninklijke Philips NV
    • 12.1.1 Key Facts
    • 12.1.2 Business Description
    • 12.1.3 Products and Services
    • 12.1.4 Financial Overview
    • 12.1.5 SWOT Analysis
    • 12.1.6 Key Developments
  • 12.2 Revlon Inc
    • 12.2.1 Key Facts
    • 12.2.2 Business Description
    • 12.2.3 Products and Services
    • 12.2.4 Financial Overview
    • 12.2.5 SWOT Analysis
    • 12.2.6 Key Developments
  • 12.3 Vega Industries Pvt Ltd
    • 12.3.1 Key Facts
    • 12.3.2 Business Description
    • 12.3.3 Products and Services
    • 12.3.4 Financial Overview
    • 12.3.5 SWOT Analysis
    • 12.3.6 Key Developments
  • 12.4 Drybar Products LLC
    • 12.4.1 Key Facts
    • 12.4.2 Business Description
    • 12.4.3 Products and Services
    • 12.4.4 Financial Overview
    • 12.4.5 SWOT Analysis
    • 12.4.6 Key Developments
  • 12.5 Conair LLC
    • 12.5.1 Key Facts
    • 12.5.2 Business Description
    • 12.5.3 Products and Services
    • 12.5.4 Financial Overview
    • 12.5.5 SWOT Analysis
    • 12.5.6 Key Developments
  • 12.6 Dafni Hair Products Ltd
    • 12.6.1 Key Facts
    • 12.6.2 Business Description
    • 12.6.3 Products and Services
    • 12.6.4 Financial Overview
    • 12.6.5 SWOT Analysis
    • 12.6.6 Key Developments
  • 12.7 L'ange Hair Inc
    • 12.7.1 Key Facts
    • 12.7.2 Business Description
    • 12.7.3 Products and Services
    • 12.7.4 Financial Overview
    • 12.7.5 SWOT Analysis
    • 12.7.6 Key Developments
  • 12.8 Apalus Inc
    • 12.8.1 Key Facts
    • 12.8.2 Business Description
    • 12.8.3 Products and Services
    • 12.8.4 Financial Overview
    • 12.8.5 SWOT Analysis
    • 12.8.6 Key Developments
  • 12.9 Rocket Commercial LLC
    • 12.9.1 Key Facts
    • 12.9.2 Business Description
    • 12.9.3 Products and Services
    • 12.9.4 Financial Overview
    • 12.9.5 SWOT Analysis
    • 12.9.6 Key Developments
  • 12.10 Tre Milano LLC
    • 12.10.1 Key Facts
    • 12.10.2 Business Description
    • 12.10.3 Products and Services
    • 12.10.4 Financial Overview
    • 12.10.5 SWOT Analysis
    • 12.10.6 Key Developments

13. Appendix